In today’s saturated marketplace, the key to standing out isn’t just about presenting a fantastic product or service.

The key lies in YOU!

Your personal brand can be the decisive factor in rising above the noise, outshining competitors, and leaving a lasting impression that leads to success.

Furthermore, there has never been a better time for skilled professionals to monetise their experience, expertise, and industry presence – with the number of small business owners and self-employed individuals at an all-time high.

‘Infectious – How to Master Trust, Authority, and Influence with the 5-P-Preneur Personal Brand Blueprint’ is going to walk you through six key steps that I believe are crucial when establishing your presence on the market. It’s going to cover five areas of personal branding which cover that all important customer question: WHY should I buy from THIS brand or individual?

More than that, it’s going to let you in on some secrets from deep inside the marketing industry, introducing you to concepts used by top brands to help them stand out and retain their position – but on a scale that is realistic for you as a smaller business owner or marketer. And it’s going to do all that in a way which is understandable for regular people who aren’t walking, talking marketing dictionaries.

That’s right, no buzzwords, jargon, and convoluted explanations here!

Why Personal Branding?

Personal branding is more than just a buzzword; it’s the essence of how others perceive you and remember you. Whether it’s in an interview, a pitch meeting, or online, your personal brand tells the story of WHO you are, WHAT you stand for, and HOW you present yourself. It can evoke strong emotions and visual impressions, setting you apart in a crowded marketplace.

Authenticity isn’t an option; it’s a requirement.

What you’ll learn:

• Purpose: Delve into the core of your brand by understanding your unique ‘WHO, WHAT, WHY.’ Identify your true self and align it with your professional ambitions.
• Persona: Develop a powerful personal brand persona that combines your experience, skills, expertise, and personality. This persona is your ticket to establishing trust and authority in your field.
• People: Understand your target audience’s thoughts, needs, and desires. Recognize who can influence your future success and tailor your brand to resonate with them.
• Proposition: Craft a compelling ‘Unique Positioning Statement’ that defines what you want to be known for. Identify what makes you and your business trustworthy and reputable.
• Promotion: Learn about the most effective tools and channels to target, engage, and communicate with your audience. Make your personal brand an active part of your marketing, both online and offline.

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This book shows sales managers at every level how to manage for great results!

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As a famous quote from Henry Ford tells us, “Whether you think you can, or you think you can’t – you’re right.” This speaks to attitude, and attitude is one of the two key ingredients that separate the top sellers from the bottom dwellers.

The other ingredient is activity. As Steve has said more times than he can count, “Selling cars isn’t hard, it just takes work.” In this case, work speaks to the activities you’ll fill your day with if your goal is to be successful at selling cars.
You’re probably thinking, “Wait a minute! Work? The subtitle of this book is How to quickly become the laziest, most-successful automotive sales professional in the world! You didn’t mention I’d have to work!”

Success in anything takes work, but the work we’re referring to is nothing more than completing the right activities, while you more efficiently close more deals for more money. We’ll tackle what it means (and doesn’t mean) to be lazy in the first chapter, though suffice it to say that work doesn’t mean spending any more time at the dealership than you’re spending today.

Good Selling!

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