Recommended Items
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LA Woman
Estevan Oriol is hailed as the eye of the new wave Latino aesthetic. Coming up from the streets and the Hip Hop scene, his rough and ready images of his neighborhood homies caught the attention of major media and music players. Oriol has since been commissioned by Nike and Cadillac, as well as directing music videos for Eminem, Linkin Park, D12 and Xzibit. He began taking pictures of his neighborhood and low-rider culture and soon discovered his incredible talent for capturing raw street life. He is now one of the most sought after photographers in the urban community.Read more
£543.90LA Woman
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Nancy Drew Complete Set 1-56 (Nancy Drew Mystery Stories)
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SQE Bundle FLK 1 & 2: 3e (SQE1)
The Law & Professional Practice (FLK1 & FLK2) bundle contains all 15 study manuals that have been specially collated to focus on the Law area of the Solicitors Regulation Authority (SRA) syllabus for the Solicitors Qualifying Examination (SQE1) in a concise and tightly focused manner.
Published and updated regularly, these user-friendly study manuals are designed to help you successfully prepare for the SQE1 exams. They provide solid knowledge and understanding of fundamental legal principles and rules, while bringing the law and practice to life with example scenarios based on realistic client problems.
Each title is complemented by worked examples and sample assessment questions that enable you to test your knowledge and understanding through single best answer questions that have been modelled on the SRA’s sample assessment questions.
For students at The University of Law, the study manuals are used alongside other learning resources and the University’s assessment bank to prepare students not only for the SQE1 exams, but also for a future life in professional legal practice.
The legal principles and rules contained within this study manual are stated as at 1 April 2023 (titles with tax elements to 30 April 2023)
Titles included in this bundle:
- Business Law and Practice
- Dispute Resolution
- Contract
- Tort
- Legal System of England and Wales
- Constitutional and Administrative Law and EU Law
- Legal Services
- Property Practice
- Wills and the Administration of Estates
- Solicitors Accounts
- Land Law
- Trusts
- Criminal Law
- Criminal Practice
- Ethics and Professional Conduct
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£407.80£455.90SQE Bundle FLK 1 & 2: 3e (SQE1)
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Personal Injury Pleadings
Personal Injury Pleadings is the authoritative stand-alone source to assist the professional draftsman settling claimants and defendants statements of case. The sixth edition deals with contemporary challenges in litigation as diverse and demanding as the requirements for pleadings in fundamentally dishonest QOCS cases; relief from sanctions applications; cases involving foreign travel; the consequences of BREXIT in Personal Injury litigation; post-ERRA pleadings requirements as to breach of statutory duty; and much more. It provides informed, accurate, in-depth model pleadings, covering the whole gamut of personal injury work, drawn from many years practical experience of real cases. Comprehensive subject coverage is combined with up-to-date informed analysis of recent case law, legislation and subordinate legislation, changes in the Civil Procedure Rules, costs issues, and the minutiae of troublesome practical problems such as the special difficulties involved in fatal accident and late-onset terminal disease claims.Read more
£248.00Personal Injury Pleadings
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Tolley’s Health & Safety at Work Handbook 2022
This essential title provides an authoritative reference source covering key aspects of health and safety law and practice. Adopting a user-friendly A-Z format, the handbook presents clear narrative on the latest legislative changes, how to comply with current law and practice, and how they affect the role of the health and safety manager. Leading experts in health and safety offer insight and guidance on a range of subjects, from accident reporting, welfare facilities, mental ill-health, an aging workforce, absenteeism, travel safety and personal safety. This essential handbook also provides an authoritative reference source covering key aspects of health and safety law and practice, as well as related environmental and employment information. Updated annually, this title fully equips busy practitioners with everything to deal with day-to-day issues quickly.Read more
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Diagnostic Pathology: Kidney Diseases
This expert volume in the Diagnostic Pathology series is an excellent point-of-care resource for practitioners at all levels of experience and training. Covering the full range of common and rare nonneoplastic renal diseases, it incorporates the most recent scientific and technical knowledge in the field to provide a comprehensive overview of all key issues relevant to today’s practice. Richly illustrated and easy to use, Diagnostic Pathology: Kidney Diseases, fourth edition, is a visually stunning, one-stop resource for every practicing pathologist, nephrologist, resident, student, or fellow as an ideal day-to-day reference or as a reliable training resource.-
Provides a comprehensive source for key pathologies and clinical features of more than 265 kidney diseases
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Features two dozen new chapters on a variety of timely topics, including COVID-19 nephropathies, xenografts, artificial intelligence (AI), digital pathology analysis, harmonized nephropathology terminology, newly identified types of amyloidosis, common artifacts and pitfalls on kidney biopsy, vaccination-associated renal disease, crystal nephropathies, and much more
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Includes updates from the International Kidney and Monoclonal Gammopathy (IKMG) research group, the American College of Rheumatology/European League Against Rheumatism (ACR/EULAR) classification criteria for IgG4-related disease, Banff Foundation for Allograft Pathology, and others
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Details updated genetic causes of nephrotic syndromes and antinephrin antibodies in podocytopathies-by the investigator who discovered it
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Discusses the newly identified variant IgG nephropathy and novel membranous autoantigens
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Contains chapters on techniques, including immunofluorescence on paraffin sections, C4d staining, and polyomavirus detection in tissue
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Contains more than 4,300 print and online images, including high-resolution photographs and histologic images, full-color medical illustrations, radiologic images, and more
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Employs consistently templated chapters, bulleted content, key facts, a variety of tables, annotated images, pertinent references, and an extensive index for quick, expert reference at the point of care
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Shares the expertise of internationally recognized authors who provide fresh perspectives on multiple topics, with a particular emphasis on practical information that directly assists in making and supporting a diagnosis
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Includes an eBook version that enables you to access all text, figures, and references, with the ability to search, customize your content, make notes and highlights, and have content read aloud
Read more
£220.70£237.50Diagnostic Pathology: Kidney Diseases
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Handbook of Conspiracy Theory and Contemporary Religion: 17 (Brill Handbooks on Contemporary Religion)
The Handbook of Conspiracy Theories and Contemporary Religion is the first collection to offer a comprehensive overview of conspiracy theories and their relationship with religion(s), taking a global and interdisciplinary perspective.Read more
£195.40
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mar·ket·ing: Everything you need to know in a bite-sized pocket guide.
No more jargon, no more fluff – Your straightforward pocket guide to marketing has arrived!
- “Not everyone has a $100 million Barbie marketing budget. I wish I could learn about more budget-friendly strategies.”
- “I am looking for more guidance on identifying and targeting our specific audience.”
- “Measuring the success of our campaigns is still a challenge. I wish there were more practical examples or tools to help us calculate our ROI accurately.”
- “Where should I advertise? I struggled to find a clear direction to strike the right balance between digital and more traditional channels. I’m not sure where to allocate our resources effectively.”
- “I’m looking for specific case studies or real-life examples of businesses that faced similar challenges and successfully overcame them.”
- “Building a brand is already hard enough, but how do I achieve consistency across all activities?”
If all this sounds familiar, then you should check out:
mar·ket·ing: Everything you need to know in a bite-sized pocket guide.
Written by award-winning marketer Sonya Gonzalez Mier, mar·ket·ing offers a wealth of insights from the marketing giants, including Unilever, P&G, Henkel, Nestle, L’Oréal, and TikTok, alongside cutting-edge research from academic literature. With easy-to-read and bite-sized chapters, this guide provides actionable insights on maximising your marketing efforts and achieving business success.
This guide covers a wide range of marketing aspects, including how to effectively set budgets, find and target receptive target audiences, outshine the competition, set up campaigns and measure success effectively, and find the perfect balance between traditional and digital marketing methods.
Inside this accessible pocket guide, you’ll learn:
- How to set an effective marketing budget and overcome objections by key stakeholders
- 5 fundamental techniques to remove bias from your marketing research
- Handy tools and frameworks to analyse your competition and business
- How to identify what marketing strategies are needed to grow sales
- The secret to utilising behavioural psychology to supercharge your marketing efforts
- How to make your packaging stand out
- The truth about how pricing your product makes all the difference
- How to navigate a price war … and win
- Actionable how-to guides on how to set up campaigns across all main channels
- What the 80/20 rule actually means and how to use it
- How to measure success and make the right decisions with the data available
- Never get confused by jargon again, with the comprehensive acronym list provided
- Over 45 concepts explained in bite-sized 5min chapters
… and so much more.
Whether you’re a seasoned professional seeking to sharpen your skills or a novice marketer hungry for knowledge, this pocket guide is all you need.
Pick up your copy today!
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Maradona (Classic Football Heroes – Limited International Edition)
Complete your collection with these limited Classic Football Heroes International editions – now with a bonus World Cup chapter!Diego Maradona is a true footballing legend, and arguably the greatest player ever. The Argentinian playmaker was renowned for his unbelievable skills and agility, as he effortlessly weaved his way up the pitch and through the opposition defence. Nicknamed ‘The Golden Boy’, Maradona earned ninety-one caps and scored thirty-one goals for his country, including in the 1986 World Cup where he captained his team to victory – scoring the two most famous goals of all time, against England, along the way!
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Marco Anelli: Portraits in the Presence of Marina Abramovic
Following the great success of the first edition of Portraits in the presence of Marina Abramovic, Marco Anelli reissues a new edition of this acclaimed publication. This remastered edition includes never before seen archival photographs of the behind-the-scene moments of the artist in preparation for the performance. Alongside her retrospective at the Museum of Modern Art in New York, Marina Abramovic staged a performance of three months in the central atrium. Inside a delineated space, visitors from the public were invited to sit in a chair opposite to her and exchange eye contact. The performance drew out a visceral emotional response, captured by Anelli from a distance. The sitters were frequent museum visitors, as well as renown artists, actors and musicians, including Lou Reed, Patti Smith, Björk, Sharon Stone, James Franco, and others. The result was an international sensation around the work and the photographs, which were published by the museum on a daily basis. To realize this project, Anelli had also spent over 716 hours in the museum, meticulously making portraits of Abramovic, each individual sitting across from her, and noting the duration of each exchange. These photographs function as the primary representation of this seminal work of performance in the 21st century, and chronicle an unforgettable moment in the history of art.Read more
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Marilyn Monroe: A Life From Beginning to End: 1 (Biographies of Actors)
Marilyn Monroe
She vigorously played the dumb-blonde stereotype in her movie roles, but there is nothing at all dumb about Marilyn Monroe. Born to a single mother who suffered from severe mental illness, the odds were stacked against the girl originally named Norma Jeane from the very beginning. She became a ward of the state and bounced around from foster home to foster home. The fact that she rose from such impoverished beginnings to become one of the top-billed acts in Hollywood speaks for itself.Inside you will read about…
– From Foster Child to Movie Star
– The Scene with the White Dress
– Marilyn the Jew
– Diagnosis of Paranoid Schizophrenia
– Marilyn’s First Overdose
– The Presidential Affair
– Locked in the Psych Ward
And much more!Discover the life and legend that is Marilyn Monroe.
Read more
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Marilyn Monroe: A Photographic Life
The camera loved Marilyn, and she loved it right back. In this luxurious volume, get to know the enigmatic star through iconic and rare photos, intimate stories, and removable memorabilia.Everyone knows the classic photographs of Marilyn Monroe: in the dress she wore to John F. Kennedy’s birthday, or leaning out of a balcony over the streets of New York City, or famously standing over the subway grates while shooting The Seven Year Itch. Behind the glamour, we’ve also heard the sad stories: her mother’s institutionalization, her three failed marriages, her own struggles with mental health, her surprising death that still leaves us with questions.
Marilyn Monroe: A Photographic Life delves into the life of the star—before, during, and after she became a “Blonde Bombshell.” Born Norma Jeane Mortenson (the Baker came later), she had a troubled childhood that culminated in her self-described “inferiority complex.” But all the while, she dreamed of something more.
Read the stories behind her first marriage (and why she kept it secret when she started modeling), her early roles with the studios (and the one exec who thought she didn’t have “it”), and her life as a budding actress that include humble anecdotes (at one point, she was so poor that she and a roommate shared one pair of high heels—and whoever had a date that night got to wear them).
Along with the stories are fabulous rare photographs and reproductions of frameable memorabilia, such as:
- Birth and marriage certificates
- Handwritten letters
- Certificate of conversion to Judaism before her marriage to Arthur Miller
- Screen Actors Guild membership card
- Picture of Marilyn sketched by Jane Russell
- Watercolor Marilyn painted for JFK
- Childhood photos
- Shots and ads from her earliest modeling days
- Wedding photos
- Images of those who knew her, including Groucho Marx, Ella Fitzgerald, Gene Kelly, Frank Sinatra, and so many more
- Marilyn’s favorite image of herself, taken in 1956
Further chapters cover Marilyn’s marriages to Joe DiMaggio and Arthur Miller, her time in England and New York, and her rise as one of Hollywood’s most sought after starlets. Through it all—the self doubts, the illnesses, the isolation—we see Marilyn triumph with the help of friends and confidantes and her own tenacious will of knowing what she wanted.
We see time and again the depths of Marilyn’s heart and her capacity to care for others. “I want to love and be loved more than anything else in the world,” she once said, and with Marilyn Monroe: A Photographic Life, you can’t help but oblige.
Read more
£17.90£20.90Marilyn Monroe: A Photographic Life
£17.90£20.90 -
Marina Abramović
- Records the first UK exhibition to include works from Abramović’s entire career
- Accompanying catalogue for the Marina Abramović exhibition at the Royal Academy from 23 September – 1 January 2024
- An augmented reality app for iOS and Android enables readers to watch films of Abramović’s original performances while reading the book
Over the past half century, Marina Abramović has earned worldwide acclaim as a pioneer of performance art. This handsome new book records the first UK exhibition to include works from her entire career. Re-performances of some of her best-known and most radical pieces appear alongside new and recent work. An augmented-reality app for iOS and Android enables readers to watch films of Abramović’s original performances while reading the book.
An essential purchase for all followers of Abramović’s extraordinary 55-year career, this important publication brings expert voices into the debate that her groundbreaking art engenders. How far should an artist push herself in pursuit of her work? What role does the audience play in creating a performance? How can performance art outlive the moment in which it takes place?
Read more
£25.50£28.50Marina Abramović
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Marina Abramović: Nomadic Journey and Spirit of Places
Never before published, this self-curated, intensely personal collection of travel notes and sketches by the world’s most revered performance artist offers readers a kind of iconography of Abramović’s daring and utterly original body of work.
An artist’s notebooks are arguably the most authentic means of understanding her process, techniques, and impulses. And, for a performance artist, a rare, permanent record of how she develops her craft. Compiled over the course of four decades on stationery from various hotels, and other temporary residences, this collection of Marina Abramović’s original drawings, collages, poetry, writings, cut-outs, photographs, and doodles offers glimpses of a brilliant mind in constant motion. Beautifully produced and packaged, it takes readers on a journey through Abramović’s thoughts―and traces the evolution of the most fruitful phase of her career.
“I believe we humans need to keep moving forward, and my own life was purely nomadic,” Abramović writes of her travel diaries. “My home was everywhere I went because my home was my own body.” With the archival material elegantly reproduced in the original size on high-quality paper, this collection offers Abramović’s enormous fanbase unprecedented access to her creative process.
Read more
£29.30£38.00 -
Marina and the Curse of the Royal Yugoslavian Academy of Art: by Miriam Elia
With full colour illustrations and simple text, this book tells the well loved ancient folklore story of Marina, a simple traditional forest dwelling Yugoslavian mother of many children, who led a double life as a misunderstood radical performance artist.
This book was commissioned for a specially curated shop by artist, Marina Abramović as part of her forthcoming solo exhibition at the Royal Academy in London from September 2023 to January 2024. This is the first ever solo show by a female artist in the main galleries of this historic institution since opening in 1768. This title will tour with Marina’s show for 5 years, internationally.
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£8.70£9.50 -
Maritime Law (Maritime and Transport Law Library)
Now in its fifth edition, this authoritative guide covers all of the core aspects of maritime law in one distinct volume. Maritime Law is written by a team of leading academics and practitioners, each expert in their own field. Together, they provide clear, concise and fully up-to-date coverage of topics ranging from bills of lading to arrest of ships, all written in an accessible and engaging style. As English law is heavily relied on throughout the maritime world, this book is grounded in English law whilst continuing to analyse the key international conventions currently in force.
Brand new coverage includes:
The impact of the European Union (Withdrawal Agreement) Act 2020 which amends the European Union (Withdrawal) Act 2018.
Over one hundred new cases from the English courts, the Court of Justice of the European Union and the International Tribunal for the Law of the Sea.
Changes to the Merchant Shipping (Registration of Ships) Regulations 1993, including the Merchant Shipping (Registration of Ships) (Amendment) (EU exit) Regulations 2019.
Discussion of the Incoterms 2020 which are available for incorporation into sale contracts from 1 January 2020.
Updates on litigation and amendments to the Admiralty Civil Procedure Rules.
This book is a comprehensive reference source for students, academics and legal practitioners worldwide, especially those new to maritime law or a particular field therein.
Read more
£49.10£57.00Maritime Law (Maritime and Transport Law Library)
£49.10£57.00 -
Maritime Safety in Europe: A Comparative Approach (Maritime and Transport Law Library)
The book is concerned with the harmonisation of maritime safety legal systems in Europe. It describes maritime safety legal systems in selected European countries as well as maritime safety issues from the perspective of the International Maritime Organisation, European Union, and European Free Trade Association. Distinguished scholars from Europe’s leading maritime law academic centres present national perspectives of maritime safety systems, questioning whether the adopted national solutions guarantee the compatibility with IMO and EU legal regime, as well as assessing the global and EU system. Moreover, the book seeks to provide some answers as to whether the IMO goals on maritime safety are adequate in light of current safety challenges and how to achieve higher level of enforcement of internationally-recognised maritime safety standards. It will be of great assistance to those readers who need to familiarize themselves with current problems inherent in maritime safety, whether that be lawyers, scholars, professional mariners, or national institutions.
Chapter 14 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
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£25.60 -
Mark Hearld’s Work Book
The new compact hardback edition of the bestselling Mark Hearld’s Work Book, the first collection of the artist’s beguiling art. Mark Hearld finds his inspiration in the flora and fauna of the British countryside: a blue-eyed jay perched on an oak branch; two hares enjoying the spoils of an allotment; a mute swan standing at the frozen water’s edge; and a sleek red fox prowling the fields. Hearld admires such twentieth-century artists as Edward Bawden, John Piper, Eric Ravilious and Enid Marx, and, like them, he chooses to work in a range of media – paint, print, collage, textiles and ceramics. The works are grouped into nature-related themes introduced by Hearld, who narrates the story behind some of his creations and discusses his influences. He explains his particular love of collage, which he favours for its graphic quality and potential for strong composition. Art historian Simon Martin contributes an essay on Hearld’s place in the English popular-art tradition, and also meets Hearld in his museum-like home to explore the artist’s passion for collecting objects, his working methods and his startling ability to view the wonders of the natural world as if through a child’s eyes.Read more
£19.90£23.70Mark Hearld’s Work Book
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Mark Manson Collection 2 Books Set (The Subtle Art of Not Giving a F*ck, Everything Is F*cked)
Mark Manson Collection 2 Books Set (The Subtle Art of Not Giving a F*ck, Everything Is F*cked)
The Subtle Art of Not Giving A F*ck:
In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be “positive” all the time so that we can truly become better, happier people. For decades, we’ve been told that positive thinking is the key to a happy, rich life. “F**k positivity,” Mark Manson says. “Let’s be honest, shit is f**ked and we have to live with it.” In his wildly popular Internet blog, Manson doesn’t sugar coat or equivocate. He tells it like it is a dose of raw, refreshing, honest truth that is sorely lacking today.EVERY THING IS F*CKED:
We live in an interesting time. Materially, everything is the best it’s ever been we are freer, healthier and wealthier than any people in human history. Yet, somehow everything seems to be irreparably and horribly f*cked the planet is warming, governments are failing, economies are collapsing, and everyone is perpetually offended on Twitter. At this moment in history, when we have access to technology, education and communication our ancestors couldn’t even dream of, so many of us come back to an overriding feeling of hopelessness.Read more
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Mark Rothko
A landmark monograph on an unprecedented scale that allows all aspects of Mark Rothko’s career to be heard in full voice, published in close collaboration with the artist’s family and featuring beloved works from major collections as well as never-before-seen canvases and paintings on paper.Deluxe and comprehensive, this revelatory volume examines the brilliance of Mark Rothko (1903–1970), a pioneer of the New York School and major figure in the Abstract Expressionist movement. Illustrated with more than 275 images that explore his paintings, prints, and works on paper, this book highlights the best-known and also lesser-known works by Rothko―from his early figurative and Surrealist works to his mesmerizing color-field paintings of immense scale to the more restricted palette of his luminous later works and his final series of black-and-gray paintings. Among Rothko’s artistic philosophies, he held that painting was a deeply psychological and spiritual experience through which basic human emotions could be communicated. This is the first book to include foldouts that highlight works from the Rothko Chapel in Houston and the Rothko Room at the Phillips Collection in Washington, D.C.
Kate Rothko Prizel and Christopher Rothko draw on intimate knowledge of the artworks and the artist’s life to give a fuller picture of their father and place him within the context of art history; they endeavor to give an impartial portrait―the man and his work―while introducing personal details where they can enlighten. Alexander Nemerov and Hiroshi Sugimoto provide reflections about the artist’s work.Read more
£93.30£109.30Mark Rothko
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Mark Rothko – The Works on Canvas – A Catalogue Raisonne
Originally published in 1998 and still in print, this quintessential volume presents an overview of Mark Rothko’s stunning corpus of paintings on canvas and panel. With all works reproduced in color, the book includes the images for which Rothko is most famous―the large, hypnotic, poignant fields of color―along with almost 400 additional paintings that are far less well known and reveal an artist who was attuned by turns to realism, expressionism, surrealism, and the avant-garde issues of his era.“Far and away the best monograph ever written on Rothko.”―Yve-Alain Bois, Artforum
Published in association with the National Gallery of Art, Washington
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£191.70 -
Mark Rothko: Paintings on Paper
A revelatory exploration of Mark Rothko’s paintings on paper that transforms our understanding of a preeminent twentieth-century artist
Mark Rothko (1903–1970) is renowned for his towering abstract paintings on canvas; joy, despair, ecstasy, and tragedy are among the themes that he sought to express in his luminous works. Despite Rothko’s prominence, few people know that he also created more than 1,000 paintings on paper over the course of his career. The artist viewed these not as preliminary studies but as finished paintings in their own right.
These remarkable paintings range from early figurative subjects and surrealist works to the soft-edged rectangular fields, often realized at monumental scale, for which Rothko is best known. These works challenge our expectations about how painting is defined, as well as popular ideas about Rothko and his career. In this beautifully illustrated volume, Adam Greenhalgh traces the role these works played in the artist’s reception, reputation, and success.
This book accompanies the first major exhibition dedicated to Rothko’s works on paper in forty years and brings together nearly one hundred radiant, rarely displayed examples. Building on the important research conducted by Greenhalgh and his team for the catalogue raisonné of Rothko’s works on paper, this important catalogue offers a new appreciation of an underrecognized facet of the artist’s practice.
Exhibition Schedule:
National Gallery of Art, Washington
(November 19, 2023–March 31, 2024)
The National Museum of Art, Architecture, and Design, Oslo
(May 16–September 22, 2024)Read more
£33.30 -
Mark-it 2024 Wall Planner – Giant Laminated Wall Calendar – 84cm X 117cm – A0 Size Wall Planner – Great For Offices, Schools, Students, Educators, Businesses
- 📅 Major UK Dates Marked – Never Miss An Important Date Again, All Major 2024 For England, Ireland, Scotland and Wales Dates Are Clearly Marked On The Giant Wall Planner So You Can Stay Organized
- 🖊️ Write On / Wipe Off – Mark Any Important Dates, Make Notes, Add Events All Without Worry This Large Wall Planner Is Perfect For Busy Offices, Busy Homes And Busy Lives
- 💪 Laminated – This Large 2024 Wall Planner Is Encapsulated Between Two Sheets Of Tough, Flexible, Crystal-clear Plastic To Protect Against Rips And Damage
- 🗞️ No Fold Marks – All Our Planners Are Carefully Packed Into Tubes Which Stops Them Getting Creases And Fold Marks That’ll Prevent You Being Able To Use Some Parts Of The Planner
- 🤩 Accessories – This Giant 2024 Year Wall Planner Available With Dry Wipe Pens, Fixing Pins And Stickers, Everything You Need To Keep Organized For The Next 12 Months
£20.90 -
Mark-IT Perpetual Year Wall Planner With Repositionable Date Strips – Large 90cmx60cm – Write On & Wipe Off-Laminated Reusable Wall Planner Calendar Ideal For Office, School,…
- Mark-it laminated wall planners
- Permanently bonded between two sheets of tough, flexible, crystal clear plastic
- The write on, wipe off surface can be used with both dry and wet wipe pens
- Most are doubled sided allowing portrait or landscape display
- Each planner comes complete with an accessory kit containing a marker pen, a range of coloured stickers and fixing pins for wall mounting
£19.00 -
Marked by Magic: An Urban Fantasy Adventure (Tracking Trouble Book 1)
Arwen Forester may be a socially awkward introvert, but she’s an expert tracker, archer, and forager who has a pickling recipe for every vegetable in the garden. Unfortunately, none of these skills earn her a lot of money. And when the taxes go up on her father’s farm, she’s not sure how to help him keep the property.
Then someone offers her a lucrative new gig:
Hunt down a haughty half-dragon criminal with the power to incinerate those who irritate him.
Normally, Arwen would reject such a suicidal mission, but with the farm at stake, she’s desperate. Besides, all she has to do is tag the half-dragon with a tracking device. How hard could it be?
Find out in Marked by Magic, Book 1 in the new Tracking Trouble urban fantasy series.
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£0.79 -
Marketing
How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?
How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?
With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.
Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.
Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting the opportunity for students to take their learning further.
An exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn. It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning, including practitioner videos to offer further glimpses into the professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding checkpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts.
Marketing is the complete package for any introductory marketing module.
This book is accompanied by the following online resources.
For everyone:
Bank of case studies
Practitioner insight videos
Career insight videos
Library of video linksFor students:
Key concept videos
Author audio podcasts
Multiple-choice questions
Flashcard glossary
Internet activities
Research insights
Web linksFor lecturers:
PowerPoint slides
Test bank
Essay questions
Tutorial activities
Discussion question pointers
Figures and tables from the bookRead more
£52.20Marketing
£52.20 -
Marketing
How does Samsung use data to improve customers’ omnichannel shopping experiences?How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever?
How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption?
With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society.
The fifth edition sees a broader range of examples and Market Insights within each chapter, with contributions from academics and specialists. Companies as diverse as Dolce and Gabbana, Groupon, and KBC Bank, and issues as topical as showrooming, microtargeting in US presidential elections, fast fashion, and ‘femvertising’ illustrate the theoretical frameworks, models, and concepts outlined in each chapter, giving a fully integrated overview of not just what marketing theory looks like in practice but how it can be used to promote a company’s success.
Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. The authors speak to marketing professionals from a range of companies, from Ipsos MORI to Adnams, Akestam Holst to H&M, who talk through how they dealt with a marketing problem facing their company and what career advice they would offer to those starting out in the industry.
Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further; with a suite of online resources designed to stimulate, assess, and consolidate learning, Marketing is the complete package for any introductory marketing module.
This book is accompanied by the following online resources.
For everyone:
Case insight videos
Industry foresight videos
Library of video linksFor students:
Author audio podcasts
Multiple-choice questions
Flashcard glossary
Internet activities
Research insights
Web linksFor lecturers:
VLE content
PowerPoint slides
Test bank
Essay questions
Tutorial activities
Discussion question pointers
Figures and tables from the book
Case insight video transcriptsRead more
£52.20Marketing
£52.20 -
Marketing 4.0: Moving from Traditional to Digital
Marketing has changed forever―this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world’s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today’s customers have less time and attention to devote to your brand―and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace’s shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow’s consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.
Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
- Discover the new rules of marketing
- Stand out and create WOW moments
- Build a loyal and vocal customer base
- Learn who will shape the future of customer choice
Every few years brings a “new” marketing movement, but experienced marketers know that this time its different; it’s not just the rules that have changed, it’s the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
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£16.20£20.00Marketing 4.0: Moving from Traditional to Digital
£16.20£20.00 -
Marketing 5.0: Technology for Humanity
Rediscover the fundamentals of marketing from the best in the business
In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:
· Artificial Intelligence for marketing automation
· Agile marketing
· “Segments of one” marketing
· Contextual technology
· Facial recognition and voice tech for marketing
· The future of Customer Experience (CX)
· Transmedia storytelling
· The “Whatever-Whenever-Wherever” service delivery
· “Everything-As-A-Service” business model
· Internet of Things and blockchain for marketing
· Virtual and augmented reality marketing
· Corporate activism
Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.
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£18.80£22.80Marketing 5.0: Technology for Humanity
£18.80£22.80 -
Marketing 6.0: The Future is Immersive
Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business
In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about:
- The building blocks of metamarketing
- Generation Z and Generation Alpha and the technologies they use daily
- How to tap into metaverses and extended reality
- The potential obstacles and solutions for creating a more interactive and immersive experience.
Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.
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£19.20£20.90Marketing 6.0: The Future is Immersive
£19.20£20.90 -
Marketing An Introduction
The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
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£5.70 -
Marketing and Lead Generation for Financial Advice Professionals: From Prospects to Profits – Proven Strategies for Financial Advisers to Attract More of their Ideal Clients
Attention IFAs, wealth managers, financial advisers and financial planning professionals… Are you looking for proven ways to highlight your value and attract more of your ideal financial advice clients and connections?Over a forty-year career in financial services, Philip has been studying what the most successful IFAs, financial planners and advisers do to attract and retain more of their ideal connections and dream clients.
This comprehensive book reveals a wealth of proven tips, techniques, strategies and ideas for articulating your value and expertise, and winning more of the financial planning clients that you really want. Featuring case studies of advisers from the UK, Europe, USA and as far as New Zealand, financial advice professionals share the very best of what has consistently delivered the goods from their marketing and lead generation activities.
In addition to cutting-edge but simple digital ideas, this book highlights the very best in traditional and ‘old school’ marketing techniques – many of which Philip has added a powerful modern twist.
From seminars to LinkedIn, client events to Facebook ads and from referrals to podcasting – and much more – if you make one investment in your business development this year, make it MARKETING AND LEAD GENERATION FOR FINANCIAL ADVICE PROFESSIONALS.
“Phil has intimate knowledge of financial adviser business models from his career as a speaker and community builder. It’s no surprise then that he’s nailed it with this book. Financial advisers will find this an indispensable guide to marketing their companies to connect with more clients and grow their business as a result.”
Roger Edwards, Marketing Speaker and ConsultantRead more
£14.20£28.10 -
Marketing and Propaganda: A brief history of: Marketing, Marketing thought, Advertising and Propaganda
A brief history of: Marketing, Marketing thought, Advertising and Propaganda…Read more
£7.70 -
Marketing Communications
Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice.
Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice.
From introducing the subject and setting learning expectations to analysing and interpreting consumer behaviour, this latest edition follows a clear, streamlined structure that focuses on the strategic and tactical aspects of how brands engage audiences. With an approachable style and language that is easy to understand, the text delivers a rich blend of academic and practitioner materials that will help you understand the complexities of marketing communications.
The book includes examples of contemporary, innovative marketing practices drawn from some of the world’s leading brands and agencies, allowing you to explore the theories and ideas and acquire critical insight into the marketing communications landscape.
The plethora of useful features and examples will encourage you to discuss and consider multiple interpretations around the major topics, providing you with the tools you need to develop your career in the field.
Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.
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£54.10£56.00Marketing Communications
£54.10£56.00 -
Marketing Communications: A Brand Narrative Approach
Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as:- Brand narrative approach – Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues.
- Media neutral/multi-media approach – This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’.
This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text.
***COMPANION WEBSITE – www.marketing-comms.com ***
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£45.50£53.20Marketing Communications: A Brand Narrative Approach
£45.50£53.20 -
Marketing Communications: A European Perspective
Learn the techniques and applications of marketing communications in a European context
Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions. Building on the success of the last edition, the 7th edition uses examples, case studies and research results from various countries, industries and markets to make the concepts more practice orientated and help you grasp essential facts. Extensive case material on global brands like Snickers, Libresse, Guinness, Costco, Baunat, Trooper and Lego have been added to reflect the recent developments in marketing communications.
Pearson, the world’s learning company.
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£40.80£54.10Marketing Communications: A European Perspective
£40.80£54.10 -
Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies
“The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns.” Dave Chaffey, Co-founder and Content Director, Smart Insights
This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for – to be able to implement genuinely integrated marketing campaigns.
This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, that will teach students the why behind the how. With increased focus on social media and the latest digital technologies, this new edition will teach students:
– How AI, the Internet of Things, Big Data, AR/VR and marketing automation can be used successfully in campaigns
– The opportunity and risks of social media
– How to navigate ethical and data management challenges
– How to use the current preferred digital marketing tools and technologyCovering the key themes of customer engagement, experience and journey, this book will allow students to become truly confident working in an environment of ongoing technological transformation.
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£43.20£44.60 -
Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies
Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer.
The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, PR campaigns, big data, marketing automation and more with this complete textbook.
Learn through current, real-world case studies from global companies such as TikTok and Spotify and explore what it takes to build a truly integrated, successful marketing plan. Incorporating branding, customer journey, advertising and more, Marketing Communications also provides in depth content on the legal requirements you need to develop your strategy including all you need to know about new GDPR rules and 3rd party data.
New to this edition, it includes information on the ongoing impact of AI in all aspects of marketing communications ensuring that you have all the tools necessary to reach the modern consumer while utilizing the latest industry technologies.
This book will give readers the confidence to work in an environment of constant technological transformation and build the core skills they need as marketers to create fully integrated strategies and successful campaigns.
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£156.80 -
Marketing Communications: Interactivity, Communities and Content
Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at undergraduate and postgraduate level.
This new edition has an exciting and modern new design and is structured into 6-parts: the first 2 sections focus on what Marketing Communications is and how it works; Parts 3 and 4 look at the practical management and tools of Marketing Communications; and, new to this edition, Part 5 covers its emerging relationships with the media. Finally part 6 covers its connection to special audiences.
Offered with this new 5th edition at www.pearsoned.co.uk/fill are podcasts by the author, video cases that accompany each part, and direction to key adademic papers in marketing communications. Students and tutors can also share their marketing communications essays, thoughts, ideas, and favourite campaigns and papers.
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£1.60 -
Marketing Communications: Touchpoints, sharing and disruption
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.
The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world.
Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.
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£32.30£53.20 -
Marketing Fashion, Second edition: Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer’s kit are discussed, from attending fashion fairs to viral marketing and online strategies.
Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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£26.60£28.50 -
Marketing For Dummies, 3rd Edition, UK Edition
Smart marketing techniques to get your business noticed.Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you’ll be creating a buzz and increasing profits in no time.
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£15.70£19.00Marketing For Dummies, 3rd Edition, UK Edition
£15.70£19.00 -
Marketing For Dummies, 5th Edition
The classic, bestselling marketing guide, updated for the digital eraMarketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you’re a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You’ll learn where to find your people, and how to give them what they want—how they want it—using behavioral techniques. You’ll discover inexpensive online marketing and promotion tools, proving that budget doesn’t have to be an insurmountable obstacle. You’ll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today!
Today’s marketing treats every aspect of customer interaction—including customer service and the product itself—as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward.
- Turn web visibility into real-world traffic and sales
- Reach the right people at the right time
- Develop a cohesive marketing plan for any budget
- Source locally, market dynamically, and connect with your community
Whether you’re looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. Marketing For Dummies, 5th Edition helps you open the door to a new, more successful phase of business.
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£3.20 -
Marketing For Dummies: Use Marketing Strategies to Build Brands and Roi, Master Seo, E-commerce, Video, Digital, Social and Mobile Channels, Apply Psychology to Win Loyalty and…
Pump up your business with the latest, greatest marketing techniques
This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget.
- Learn the marketing and sales strategies that work in any economy
- Discover how to engage customers with trust and enthusiasm
- Understand post-pandemic changes in consumer attitudes
- Discover new tools and technologies for finding customers and inspiring loyalty
- Adapt your brand, pricing, and sales approach to make your business more valuable
- Avoid common marketing mistakes and learn how to measure the impact of your efforts
In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.
For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.
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£17.70£20.90 -
Marketing for Introverts: How to love it, plan it and do it so you can quietly (and successfully) promote your business in a noisy world
Turn your quiet strengths into a compelling marketing strategy.This proven 5 step marketing framework for introverted business owners will help you find your voice AND get heard.
Does your business’s success hinge on your ability to market yourself?
Want to promote and connect with your ideal clients in a way that feels authentic and comfortable?
But marketing as an introvert feels overwhelming.
You’re not alone. Did you know over 40% of the population are introverts?
Yet, there are successful introverted entrepreneurs who market their businesses with confidence. What do these entrepreneurs know that you don’t?
With a deep understanding of introversion and over 25 years experience in building and marketing businesses, marketing consultant and podcaster, Jenny Procter shows you that being introverted doesn’t have to be a barrier to success.
Jenny shares her proven 5 step system that utilises the strengths of introverts to build a compelling marketing strategy. It’s an intuitive and straightforward approach with actionable strategies for introverted business owners to thrive in marketing.
Learn how to:
- Understand your introverted nature
- Craft an authentic marketing message
- Leverage your introverted strengths
- Use your business’s story, not just sales pitches
- Adapt marketing strategies to your introverted personality
- Choose marketing messages that will resonate with your audience
- Increase your confidence in marketing your business
It’s ok to feel anxious. But you do need to step outside your comfort zone because confidence only comes from practice.
Are you ready to create a marketing strategy that authentically represents who you are and what you offer?About the author
Jenny Procter is an experienced marketing consultant and host of the successful Marketing for Introverts podcast. She discovered she was an introvert while in a room of extroverts in 2010, and it was truly a lightbulb moment.As an introvert and small business owner Jenny believes that everyone can find a way to market their business and get more visible in a way that suits them. Her approach is supportive and endlessly practical. She works with service businesses to define their audience, get clarity about their offer and define their niche, before consistently delivering the marketing tactics that work, while resisting the latest shiny marketing tools. She has been described as a safe pair of hands and the person who brings calm and clarity to any marketing challenge.
Working with hundreds of small business in her consultancy, Jenny’s early career was spent in corporate communications roles, organizing government conferences, defending late trains on live radio and advising NHS and local government leaders.
Jenny lives in a Staffordshire village with her two children (one introvert and one extrovert) and works happily and peacefully in her home office.
Find her at
www.bondfieldmarketing.co.uk
LinkedIn Jenny Procter
Marketing for Introverts podcastRead more
£14.20 -
Marketing For Startups: Tips And Techniques To Develop An Effective Marketing Strategy For Startup: Startup Marketing Campaigns
When you decide to start a business, it’s very important to set an effective marketing plan because it will directly affect the profits. This book gives proven strategies that help startups to find the right niche, construct a message that resonates, and implement digital campaigns that generate consistent revenue. It provides a practical step-by-step framework for building a solid foundation of proven digital marketing and content marketing campaigns, as well as all the necessary touchpoints and platforms for breaking into the market and scaling. Discover how to:
– Nail your niche and write copy that cuts through
– Construct your buyer journey from awareness to customer
– Discover the best digital marketing channels to use for your business
– Create a predictable recurring pipeline
– Scale and go globalRead more
£6.20 -
Marketing Handbook for All: Navigating the Ever-Evolving Landscape of Online Marketing
If you’re an entrepreneur eager to boost your marketing or a marketer looking to advance your career, this book will serve as an easy guide. It will introduce you to the expanding world of integrated marketing – powered by the latest digital strategies and Generative AI. The goal of this handbook is to bring you up to speed on these marketing innovations in a simple, jargon-free way. You’ll learn how to drive growth with today’s data-driven, automated approaches without getting overwhelmed with complex details. Whether you’re a busy founder needing more customers or a marketer aiming for the next level, this book will help you future-proof your skills. You’ll gain the knowledge of the tools you need to get started and succeed with smart, effective marketing in the age of AI.Read more
£0.80
