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LA Woman
Estevan Oriol is hailed as the eye of the new wave Latino aesthetic. Coming up from the streets and the Hip Hop scene, his rough and ready images of his neighborhood homies caught the attention of major media and music players. Oriol has since been commissioned by Nike and Cadillac, as well as directing music videos for Eminem, Linkin Park, D12 and Xzibit. He began taking pictures of his neighborhood and low-rider culture and soon discovered his incredible talent for capturing raw street life. He is now one of the most sought after photographers in the urban community.Read more
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Nancy Drew Complete Set 1-56 (Nancy Drew Mystery Stories)
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SQE Bundle FLK 1 & 2: 3e (SQE1)
The Law & Professional Practice (FLK1 & FLK2) bundle contains all 15 study manuals that have been specially collated to focus on the Law area of the Solicitors Regulation Authority (SRA) syllabus for the Solicitors Qualifying Examination (SQE1) in a concise and tightly focused manner.
Published and updated regularly, these user-friendly study manuals are designed to help you successfully prepare for the SQE1 exams. They provide solid knowledge and understanding of fundamental legal principles and rules, while bringing the law and practice to life with example scenarios based on realistic client problems.
Each title is complemented by worked examples and sample assessment questions that enable you to test your knowledge and understanding through single best answer questions that have been modelled on the SRA’s sample assessment questions.
For students at The University of Law, the study manuals are used alongside other learning resources and the University’s assessment bank to prepare students not only for the SQE1 exams, but also for a future life in professional legal practice.
The legal principles and rules contained within this study manual are stated as at 1 April 2023 (titles with tax elements to 30 April 2023)
Titles included in this bundle:
- Business Law and Practice
- Dispute Resolution
- Contract
- Tort
- Legal System of England and Wales
- Constitutional and Administrative Law and EU Law
- Legal Services
- Property Practice
- Wills and the Administration of Estates
- Solicitors Accounts
- Land Law
- Trusts
- Criminal Law
- Criminal Practice
- Ethics and Professional Conduct
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£407.80£455.90SQE Bundle FLK 1 & 2: 3e (SQE1)
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Personal Injury Pleadings
Personal Injury Pleadings is the authoritative stand-alone source to assist the professional draftsman settling claimants and defendants statements of case. The sixth edition deals with contemporary challenges in litigation as diverse and demanding as the requirements for pleadings in fundamentally dishonest QOCS cases; relief from sanctions applications; cases involving foreign travel; the consequences of BREXIT in Personal Injury litigation; post-ERRA pleadings requirements as to breach of statutory duty; and much more. It provides informed, accurate, in-depth model pleadings, covering the whole gamut of personal injury work, drawn from many years practical experience of real cases. Comprehensive subject coverage is combined with up-to-date informed analysis of recent case law, legislation and subordinate legislation, changes in the Civil Procedure Rules, costs issues, and the minutiae of troublesome practical problems such as the special difficulties involved in fatal accident and late-onset terminal disease claims.Read more
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Tolley’s Health & Safety at Work Handbook 2022
This essential title provides an authoritative reference source covering key aspects of health and safety law and practice. Adopting a user-friendly A-Z format, the handbook presents clear narrative on the latest legislative changes, how to comply with current law and practice, and how they affect the role of the health and safety manager. Leading experts in health and safety offer insight and guidance on a range of subjects, from accident reporting, welfare facilities, mental ill-health, an aging workforce, absenteeism, travel safety and personal safety. This essential handbook also provides an authoritative reference source covering key aspects of health and safety law and practice, as well as related environmental and employment information. Updated annually, this title fully equips busy practitioners with everything to deal with day-to-day issues quickly.Read more
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Diagnostic Pathology: Kidney Diseases
This expert volume in the Diagnostic Pathology series is an excellent point-of-care resource for practitioners at all levels of experience and training. Covering the full range of common and rare nonneoplastic renal diseases, it incorporates the most recent scientific and technical knowledge in the field to provide a comprehensive overview of all key issues relevant to today’s practice. Richly illustrated and easy to use, Diagnostic Pathology: Kidney Diseases, fourth edition, is a visually stunning, one-stop resource for every practicing pathologist, nephrologist, resident, student, or fellow as an ideal day-to-day reference or as a reliable training resource.-
Provides a comprehensive source for key pathologies and clinical features of more than 265 kidney diseases
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Features two dozen new chapters on a variety of timely topics, including COVID-19 nephropathies, xenografts, artificial intelligence (AI), digital pathology analysis, harmonized nephropathology terminology, newly identified types of amyloidosis, common artifacts and pitfalls on kidney biopsy, vaccination-associated renal disease, crystal nephropathies, and much more
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Includes updates from the International Kidney and Monoclonal Gammopathy (IKMG) research group, the American College of Rheumatology/European League Against Rheumatism (ACR/EULAR) classification criteria for IgG4-related disease, Banff Foundation for Allograft Pathology, and others
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Details updated genetic causes of nephrotic syndromes and antinephrin antibodies in podocytopathies-by the investigator who discovered it
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Discusses the newly identified variant IgG nephropathy and novel membranous autoantigens
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Contains chapters on techniques, including immunofluorescence on paraffin sections, C4d staining, and polyomavirus detection in tissue
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Contains more than 4,300 print and online images, including high-resolution photographs and histologic images, full-color medical illustrations, radiologic images, and more
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Employs consistently templated chapters, bulleted content, key facts, a variety of tables, annotated images, pertinent references, and an extensive index for quick, expert reference at the point of care
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Shares the expertise of internationally recognized authors who provide fresh perspectives on multiple topics, with a particular emphasis on practical information that directly assists in making and supporting a diagnosis
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Includes an eBook version that enables you to access all text, figures, and references, with the ability to search, customize your content, make notes and highlights, and have content read aloud
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£220.70£237.50Diagnostic Pathology: Kidney Diseases
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Handbook of Conspiracy Theory and Contemporary Religion: 17 (Brill Handbooks on Contemporary Religion)
The Handbook of Conspiracy Theories and Contemporary Religion is the first collection to offer a comprehensive overview of conspiracy theories and their relationship with religion(s), taking a global and interdisciplinary perspective.Read more
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Marketing Imagination, New, Expanded Edition
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive “Levitt on Marketing” Now Theodore Levitt – renowned as the Harvard Business School’s “guru of marketing” – has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay “Marketing Myopia” and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best – sharp, knowledgeable, erudite, and, yes, as imaginative as ever.Read more
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Marketing Is My Superpower: A 6×9 Inch Softcover Diary Notebook With 110 Blank Lined Pages. Funny Vintage Marketing Journal to write in. Marketing Gift and SuperPower Retro…
This is a Vintage and Retro Birthday, Anniversary, Valentine’s day, or any occasion gift for Marketing lovers to doodle, sketch, put stickers, write memories, or take notes in.Read more
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Marketing Magic: How I produced 7 billion views, 50 million social media followers and $250,000,000 in yearly revenue without paid advertising!
Does this book promise to make you and your brand an overnight sensation with millions of followers and instant fortune?Nope.
Is it a guide offering a ‘magic formula’ that will eliminate all effort on your path towards success?
Absolutely not.
But will this book provide you with a detailed, step-by-step roadmap specifically designed to help business owners, entrepreneurs, and those passionate about their crafts build sustainable, profitable brands that last for generations?
Yes.
And it does so more effectively than you might think possible.
Here’s why this book is different:
- Create Your Own Economy: Learn about untapped opportunities in any economic landscape to grow your business. You don’t need to be at the mercy of market fluctuations anymore.
- Discover the Secret Ingredient to Highly Successful Brands: Discover what sets top-performing brands apart in capturing attention and converting it into revenue—and learn how to instill this magnetic quality into your own brand.
- How to Grow Your Business Using Social Media: Essential tips for creating a compelling online presence, even if you’re starting from scratch.
This isn’t just another book about marketing—it’s a proven strategy. A practical strategy built on real experiences and successes.
So, are you ready to scale your brand and achieve your dreams, regardless of whether you’re running a side hustle or a multi-million-dollar operation?
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Marketing Management, Global Edition
Start thinking like a marketer with the gold-standard text for today’s Marketing Management.
Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment.
Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager’s way of thinking, focusing on the role, issues, and decisions that Managers face in alignment with company needs and objectives.
The text’s reader-friendly content provides balanced coverage and a clear structure that will guide you through the necessary steps to build, execute and manage successful marketing campaigns and compelling brands.
The latest edition uses a multidisciplinary approach, providing in-depth knowledge and broader understanding of the essential marketing principles and core concepts. It will challenge your critical thinking and analytical skills with universal practical applications, covering a wider spectrum of products, services, and marketing strategies. A range of examples includes Wegmans, Starbucks, and Uniqlo, bringing first-hand experience regarding how a successful marketing strategy works in large-scale organisations.
Reflecting recent changes and developments in the field, the book aims to provide an in-depth understanding of the best marketing practices and arm you with the knowledge and tools necessary for a successful future career in the field.
Pearson MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask- your instructor for the correct ISBN. MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
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£43.60£66.50Marketing Management, Global Edition
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Marketing Management: European Edition
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book – and adds:
· A structure designed specifically to fit the way the course is taught in Europe.
· Fresh European examples which make students feel at home.
· The inclusion of the work of prominent European academics.
· A focus on the digital challenges for marketers.
· An emphasis on the importance of creative thinking and its contribution to marketing practice.
· New in-depth case studies, each of which integrates one of the major parts in the book.
This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.
A key text for both undergraduate and postgraduate marketing programmes.
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£47.90£55.10Marketing Management: European Edition
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Marketing Ninja Gift: A5 Blank Lined Notebook Journal for Marketing Ninja | Funny Thank You and Appreciation Gifts, Retirement, End of Year Gift, Gag Gift
Need to show your cool Marketing Ninja how much they mean to you?
You’ve come across this great notebook that will do the job perfectly!Great notebook for taking notes, journaling, organizing, writing and brainstorming.
Suitable for any special occasion: Christmas, Secret Santa, Birthday, Graduation, Retirement, Appreciation, etc.- 6×9 Inches (A5)
- 120 Pages
- Sleek, matte-finished Premium cover for a professional look
- Excellent and thick binding
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Marketing Plan Template & Example: How to write a marketing plan: 2 (Business plan)
Do you want to create a better marketing plan for your business which will ultimately result in better marketing and more customers for your business?If you do, then this book is for you. This book is written with entrepreneurs and small business owners in mind. If you are an entrepreneur or a small business owner, creating a marketing plan is very important because the better prepared you are, the better your marketing campaigns will do.
In this book, you get a marketing plan template and two examples of marketing plans. You also get practical advice on how to plan and fill out every section of a marketing plan document.
Go ahead and get this book, and let’s help you create better marketing plans which will improve your company’s overall marketing success.
For what kind of businesses can you create a marketing plan using this book?
With the strategies in this marketing book, you can create a business plan for a restaurant or diner, coffee shop, barbershop, nightclub, local event, business selling t-shirts, most kinds of stores ranging from boutiques to grocery stores to jewelry shops, animal care or grooming, lawn care or landscaping businesses, moving businesses, gym, frozen yogurt or ice cream shop, a deli, liquor store or a sandwich shop, a beauty salon or a hair salon, a spa, a daycare business, a hardware store, commercial cleaning or residential cleaning, car wash, general contractor business, dog walking or pet sitting, martial arts studio, or a dance studio.
Here is a list of potential online businesses for which you can create a marketing plan using this marketing plan book: blogging, affiliate marketing, e-learning, create a channel on YouTube, become an author and sell books on Amazon and the Kindle, or become a freelancer or a local concierge.
Also recently added in the last update of this book is a marketing plan sample since many people commented that they wanted a marketing plan example. Although for my taste as an entrepreneur, I rather give you lots of practical planning strategies and theory that you can use in the real world instead of having a marketing plan template or workbook to write your marketing plan from. After all, a marketing plan is just a document. But to make your business a success, you will have to do it in the real world. So when you try to figure out how to create a business plan, don’t just focus on the marketing plan document. Instead, focus on a plan for the real world with actionable and effective strategies.
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Marketing Plans: How to prepare them, how to profit from them
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a tool and a user friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step by step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands on guide to implementing every single concept included in the text. New chapters and content include: * A Does it Work feature throughout demonstrating examples of real successes using the processes in the book * More substantial coverage of consumer behaviour to balance the book s focus with B2B planning * Digital techniques and practices brought fully up to date * Also includes a comprehensive online Tutors Guide and Market2Win Simulator for those who teach marketing strategyRead more
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Marketing Plans: Profitable Strategies in the Digital Age
The latest edition of the leading and internationally bestselling text on marketing planning
In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing.
The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides:
- A best-practice, step-by-step process for coordinating marketing strategy and planning
- Methods to create powerful, differentiated value propositions
- Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits
- Lessons from the leaders on how to embed world-class marketing within the organisation.
Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.
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Marketing Research: Delivering Customer Insight
This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples.Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society’s Diploma Module: The Principles of Market & Social Research.
New to this Edition:
– Expanded coverage of qualitative analysis, now with its own dedicated chapter
– Fresh material on hot topics such as big data analytics, social media listening and data visualization
– Updated content on online surveys, online group discussions and online samples, as well as data protection legislation
– Added ‘Industry Viewpoint’ features setting out the latest thinking from practitioners on important topics
– New author video introductions to each chapter and ‘Careers in Marketing Research’ video suite featuring the advice and experiences of a range of practitioners around the world
– New opening cases featuring well-known, international organizations
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Marketing Strategy and Competitive Positioning
The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation
Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning.
This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
By focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment.
Key features include:
- Focus on two central issues in marketing strategy formulation – identifying target markets and creating a differential advantage
- Increased emphasis on competing through differentiation and customer knowledge, including new business models
- Updated content to reflect changed context and impacts on businesses, consumers/society and marketing activity
- Emphasis on competing globally within a digitalization context
- Updated vignettes and new case studies to help you connect marketing principles with practical applications
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£53.20 -
Marketing Strategy and Competitive Positioning, 7th Edition
For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplace
Marketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and implementing a rigorous marketing strategy. This book focuses on competitive positioning and includes in-depth discussions of the processes used within marketing to achieve competitive advantage in a business environment – by creating and sustaining superior performance in the marketplace. The key approach used in this book is to focus on two central issues in marketing strategy formulation – the identification of target markets, and the creation of a differential advantage. In doing so, it recognises the emergence of potential new target markets born of the recession, increased concern for climate change and disruption from ongoing technological advances. It helps you examine ways in which firms can differentiate offerings through recognition of environmental and social concerns and innovation.
Pearson, the world’s learning company.
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£42.80£47.50 -
Marketing Strategy for Museums: A Practical Guide (Routledge Guides to Practice in Museums, Galleries and Heritage)
Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources.
Presenting examples from a range of museums around the world, the author positions marketing as a vital function that aims to build mutually beneficial relationships between museums and their audiences – both existing and new – and ensure museums are relevant and viable. Breaking down key marketing models, Lister shows how they can be applied to museums in a meaningful way. Setting out a step-by-step framework for developing a museum’s marketing strategy and for creating marketing campaigns, which can be scaled up or down. Readers will also be encouraged to reflect on topics such as sustainable marketing; ethical marketing; and accessible and inclusive marketing.
Marketing Strategy for Museums provides an accessible guide that seeks to demystify marketing and boost the confidence of those responsible for planning and delivering marketing in museums. It is aimed at people working in museums of all types and sizes and will also be relevant to students of museum and heritage studies.
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Marketing Strategy Workbook and 2024 Planner: Dark Smarts the magic and logic of marketing
Introducing the Dark Smarts Marketing Strategy workbook and 2024 calendar – a marketing workbook like no other!
Immerse yourself in a captivating blend of creativity and strategy as we explore the world of marketing in the year 2024.This workbook takes you on a quarterly adventure, aligning your marketing efforts with the changing seasons. Each quarter unveils a unique theme, providing you with fresh perspectives and innovative ideas to elevate your marketing game.
Whether you’re an aspiring entrepreneur, starting your marketing journey, or a seasoned professional, you will find inspiration to help you have a successful 2024.
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Marketing Strategy: Based on First Principles and Data Analytics
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students’ decision-making processes and equip them for a world driven by big data. The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates.Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.
New to this Edition:
– Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies
– Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion
– Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments
– Vibrant visual presentation with a new full colour designAccompanying online resources for this title can be found at bloomsburyonlineresources.com/marketing-strategy-2e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
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£45.40£50.30 -
Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing
WINNER: The BookFest Spring Book Awards 2022 – Marketing category
WINNER: Business Book Awards 2022 – Sales & Marketing categoryTasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany.
Create an effective marketing strategy for your business with Marketing Strategy, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and – crucially – how to measure its success. Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization’s long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them.
Marketing Strategy is highly practical in approach. Chapters are supported by short tasks to complete throughout, to cement the reader’s understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step framework for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. Marketing Strategy also includes input from leading marketing strategists including Mark Ritson and organizations such as Mailchimp, the CIM and DMA.
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£30.40 -
Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions
Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the ?big four? accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services.Read more
£35.20 -
Marketing Warfare (MARKETING/SALES/ADV & PROMO)
You’ve got your hands on one of the greatest marketing manuals ever written–the classic that defines the strategies, plans, and campaigns of today’s marketing battlefield. Marketing is war. To triumph over the competition, it’s not enough to target customers. Marketers must take aim at their competitors – and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics – defensive, offensive, flanking, and guerrilla. It’s the book that wrote the new rules! Praise For “Marketing Warfare”: “By far the most valuable and exiting business book to come along in years.” – “Glamour”. “Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster.” – “New York”. “Chock-a-block with examples of successful and failed marketing campaigns…Makes for a very interesing and relevant read.” – “USA Today”.Read more
£14.70£17.10Marketing Warfare (MARKETING/SALES/ADV & PROMO)
£14.70£17.10 -
Marketing, Keywords, and SEO for Etsy: Book 2 in The Ultimate Guide to Selling on Etsy Series
Marketing, SEO, and Keywords for Etsy will guide you through everything you need to know to jumpstart your sales and growth on Etsy with proven strategies (and easy-to-follow instructions!)The second volume in our best-selling The Ultimate Guide to Selling on Etsy series is a user-friendly, down-to-earth guide written by REAL top-1% Etsy sellers. We’ll take you step by step through how to use SEO, keywords, and marketing strategies that are effective for Etsy sellers specifically.
You won’t find any “secrets” or complicated strategies in this book. Just replicable strategies that we KNOW work because we used them ourselves to turn a brand-new shop with a single listing in 2013 into a top-1% ranking shop with 26k+ sales and a five-star rating.
We’ll share the EXACT same strategies we used to market and grow our Etsy shop with keywords and SEO. So skip the guesswork, the “secrets,” and the snake oil. Whether you’re just starting out or have been putting a lot of work into your Etsy shop without much success, don’t give up. Instead, get this book. Because our success on Etsy wasn’t an accident, or “good luck.” It was the result of meticulous testing, research, and replicable strategies.
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£6.20 -
Marketing: A Love Story: How to Matter to Your Customers
“Bernadette’s back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors.”—SETH GODIN
One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.
Marketing has become a necessary evil for every business, but what if we adopted a different view of it?
What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems?
What if marketing was how we found more ways to do better work and to matter to our customers?
What if marketing was where we began our journey towards understanding what people need and want?
What if it was our vantage point for seeing the world through the eyes of our customers?
How different would marketing be then?
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£6.60 -
Marketing: A Very Short Introduction (Very Short Introductions)
Very Short Introductions: Brilliant, Sharp, InspiringMarketing is pivotal in today’s world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company’s offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation’s ability to reach potential customers.
This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer’s purchasing habits.
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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Marketing: The Basics
‘…a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement
If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:
- Explains the fundamentals of marketing and useful concepts such as the Long Tail
- Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google
- Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study
This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.
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£17.30£19.00Marketing: The Basics
£17.30£19.00 -
Marketing. The Bottom Line: Moving marketing from a perceived cost centre into a strategic driver of profit
Marketing needs a wake-up call or risks fading away!
While most business functions continue to advance and evolve, it seems marketing is hidden in a cloud of ‘digital everything’. The illusion of shiny new objects lures the industry to make quick, confused grabs and use old philosophies backed by aimless statistics.
This book aims to shake marketing by the collar. To pull it from the precipice and encourage action… before it’s too late.
If you’re a marketer, you’ll understand – marketing is powerful. But unless you have the courage and conviction for using that power effectively, it will remain undervalued, underutilised, and underperforming in the broader business community.
Previously a confessed anti-marketing salesman who pulls no punches, Richard has redirected a lifetime passion for sales into the marketing lane. Now, he humbly shares how his perspective changed, and his eyes were opened to marketing’s unrivalled commercial importance.
Using a non-jargon narrative, the book is a provocative pep talk with actionable strategies to guide marketers of all levels and aspirations towards their best performance and help tip the scales in marketing’s favour. Your marketing efforts must evolve. Using his book, you can take the first step towards making that happen therefore improving your and your organisation’s marketing efforts.
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£2.90£19.00 -
Marnie and the Sea Glass
Marnie has always felt like she doesn’t fit in and keeps all the unique and special parts of herself hidden away. One day she finds the courage to share her world with the people she loves and in the process discovers something truly wonderful.
A beautiful story about finding your place in the world.
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£7.60Marnie and the Sea Glass
£7.60 -
Marr’s Guitars
‘A great book … fascinating’ Jools Holland, Later With Jools Holland, BBC2
‘If you are even remotely interested in guitars or the geniuses that play them you have to get a copy of Marr’s Guitars. A lush, mouthwatering masterpiece of a book’ Shaun Keaveny
‘A guitar book for people “who wouldn’t normally have guitar books”‘ Daily Mail
‘What a love story this book is. The electric guitar – the greatest weapon ever given to the working class’ Gary Kemp
‘Marr’s Guitars is not just a love-letter to Marr’s beloved instrument; it’s a historical reference’ Paste magazine
‘A book for Marr fans, for Smiths fans, for fans of guitars, but also for appreciators of art and photography’ SPIN
‘Eye candy for music fans of all kinds … Marr’s recollections transport the reader to a different time’ Forbes
A stunning photographic presentation of the guitars that defined the distinctive sounds and style of Johnny Marr with personal reflections and insights from the legendary guitarist himself.
‘Guitars have been the obsession of my life … they’ve been a mission and sometimes a lifeline’ – Johnny Marr
The guitarist’s guitarist, Johnny Marr redefined music for a generation. His ringing arpeggios and chordal innovations helped elevate The Smiths to be one of the most influential and important British bands of all time.
Tracing Marr’s career from his teenage years to his recent work on the Bond soundtrack, Marr’s Guitars showcases the most significant of Marr’s superb collection of electric and acoustic guitars, revealing through them the evolution of his iconic sound and style of playing. Each guitar is identified with a crucial moment, a specific song or a particular sound, and each embodies a key aspect of Marr’s lifelong passion.
Renowned photographer Pat Graham presents each instrument as a full portrait, supported by micro shots highlighting the specific details that make each one unique, while Johnny Marr himself reveals in his accompanying commentary on what tracks and at which shows the guitars were played. Many of the guitars are closely associated with Marr, such as the Rickenbacker 330, the Gibson ES-355 and the Johnny Marr Signature Fender Jaguar. Some were passed down to him, including Nile Rodgers’ Stratocaster, Bryan Ferry’s Roxy Music Hagstrom and Bert Jansch’s Yamaha. Others are guitars once owned by Marr that have since been passed on to the next generation of guitar heroes, including the Stratocaster used by Noel Gallagher on ‘Wonderwall’ and the Gibson Les Paul Goldtop used on In Rainbows by Radiohead’s Ed O’Brien.
Punctuating the photography of the guitars and the accompanying commentary are contextual studio, backstage and onstage shots. Together, they make Marr’s Guitars a unique cultural history of modern music and guitar playing told through the prism of Johnny Marr’s experiences and achievements.
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£33.15£45.00Marr’s Guitars
£33.15£45.00 -
Marriage with a Fixed Price: An LGBT CEO romance, Book 1
Igor has always been excluded and mistreated by his family. When he returns from abroad where he has idled for so many years, his family try to take advantage of him once again, forcing him to marry a member of a rich family. After discovering some plots and secrets of his family, he decides to run away, but who would have thought that destiny had in store for him to fall into the traps? Thanks to Enrico Moretti, a powerful millionaire, who decides to help him, what could the mysterious Enrico be hiding, to offer such unexpected help?Read more
£2.30 -
Marrying the Quarterback : Popstar X NFL Player Football Sports Romance (Florida Kingsman Chiefs Book 1)
A brokenhearted pop star seeks revenge in the arms of an infamous quarterback in this sexy, swoony romance.
Riley Sullivan is the latest pop star to headline the Super Bowl Half-Time Show stage.
What should have been a huge milestone in her career ends in betrayal when she finds her husband in a compromising position.
In the locker room declaring his undying love for his secret mistress.
Vengeful and heartbroken, Riley is on a war path, and she can hardly believe her luck when her star aligns with Tyler Owens, the six-foot adonis with piercing blue eyes.
Tyler Sinclair Owens is a professional NFL player familiar with the glitz, glam, and gossip that comes with fame. When his path crosses with Riley’s, he can’t help but be drawn to the superstar’s drive, determination, and grit.
And in that instance, he makes a single wish.
To make her his.As the chemistry between Riley and Tyler heats, new and unexpected secrets and challenges emerge.
Will the stars fight to maintain their forever, or will old and new forces tear them apart?~OFFICIAL TROPES~
- Dual-POV Spicy Sports Romance
- Famous Popstar x NFL Player
- Second Chance Love
- She Falls but He Falls Harder
- Touch Her and D*E Obession
- Star-Crossed Lovers
- Happily Ever After Standalone
MARRYING THE QUARTERBACK is a full-length Popstar x NFL Sports Romance with steamy scenes, romantic comedy moments, and two different stars from different stages realizing how similar they are when it comes to finding love.
This book is rated 18+ and entirely fictional.
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£4.95 -
Martin Scorsese Film Studies Notebook: The Journal for Serious Movie Buffs
Are You Looking for a Brilliant Gift For a Movie Buff or Filmmaker?
Imagine a director specific notebook to help capture all of the masterful techniques from the greatest directors of all time — Imagine building a collection on your bookshelf of personal film journals for each of the directors you’ve studied!Are You Passionate About Learning From the Masters of Cinema?
Embark on a journey into film history and capture what you learn about writing, directing, cinematography, editing, special effects, scores and sound design in this gift-quality notebook.What is a Film Studies Notebook?
- It’s a structured film journal, to write down everything you’ve learnt while studying each film.
- This notebook begins with the director’s core filmography for you to check off the films as you watch them.
- From there, it’s structured film by film with production credits for quick reference.
- Then a critique sheet for you to score the core aspects of each film.
- Followed by lined pages for each film to record all you’ve learnt as well as your thoughts and ideas.
Imagine looking back proudly years from now at the wealth of filmmaking knowledge you’ve acquired!
Essential for serious movie buffs, movie critics and filmmakers.
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£8.50 -
Martin Truefitt-Baker Wall Calendar 2024 (Art Calendar)
Martin Truefitt-Baker is a fine art printmaker and painter living in the Brecon Beacons national park, South Wales, UK. His linocuts use a reduction method, printing from a single piece of lino. This is progressively cut away and overprinted onto paper several times, in a succession of tones, to build up the final image. The prints are of the animals he has seen on his walks through the local landscape, mostly within just a couple of miles of his home. Martin always tries to catch some of the magic in the way the animal moves and lives within its environment. The beautiful Usk valley, rough mountainsides, twisted trees, wild flowers and busy insects fill the backgrounds of his prints. This wall calendar features graceful owls, foxes, badgers and more. Informative text accompanies each work and the datepad features previous and next month’s views. Printed on FSC-certified paper, with plastic-free packaging.Read more
£9.60£10.40 -
Marvel Anatomy: A Scientific Study of the Superhuman
Discover the secrets behind the powers of Marvel’s greatest characters through stunning anatomical cutaway illustrations and in-depth commentary from the Black Panther and Shuri.When Skrull forces use their shape-shifting powers to infiltrate Earth’s defenses, King T’Challa must delve into Wakanda’s scientific archives to determine which Super Heroes and Super Villains might be most at risk. With assistance from his brilliant sister, Shuri, the Black Panther explores the unique anatomical makeup of a vast range of super-powered individuals, unlocking the secrets behind their abilities
Featuring exclusive anatomical cutaway illustrations created by concept artist Jonah Lobe (Skyrim, Fallout) and writing by Marc Sumerak (MARVEL Future Revolution) and Daniel Wallace (The Jedi Path), this deluxe book is a visually stunning journey into the powers of the Marvel Universe’s greatest characters.
VISUALLY STUNNING: Featuring unique and exquisitely-detailed anatomical cutaway illustrations by renowned concept artist Jonah Lobe (Skyrim, Fallout).
100+ UNIQUE ILLUSTRATIONS: Beautifully illustrated cross sections combined with fascinating insights capture each Super Hero’s and Super Villain’s unique set of powers.
EXPERIENCE THE MARVEL UNIVERSE LIKE NEVER BEFORE: Written from the point of view of a beloved Marvel character, Marvel Anatomy: A Scientific Study of the Superhuman explores the secrets of super-powered heroes, as well as mutants, extra-terrestrial lifeforms, and technically enhanced individuals.
60+ CHARACTERS: Marvel Anatomy: A Scientific Study of the Superhuman reveals the anatomy of more than sixty fan-favorite Marvel characters, including Spider-Man, the Hulk, Thanos, Mystique, the Thing, Squirrel Girl, Venom, and Groot.
A SPECTACULAR ADDITION TO YOUR COMICS LIBRARY: This book joins Insight Editions’ exciting line of Marvel Comics titles, including Marvel: Avengers Campus: The Official Cookbook and Magic of Marvel Oracle Deck.
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£51.50£61.80Marvel Anatomy: A Scientific Study of the Superhuman
£51.50£61.80 -
Marvel Avengers: Adventure Library (10 Super Stories)
Share adventures with Earth’s Mightiest Heroes in this action-packed collection of ten super stories!Join the Avengers as they battle the galaxy’s greatest villains in this collection of 10 storybooks, perfect for fans of Marvel! Learn how the Black Widow became the superhero she is today, how T’Challa became the king of Wakanda and passed the Black Panther trials, and how Ant-Man and the Wasp turned the Avengers into the Earth’s tiniest heroes! With so many adventures to enjoy, this boxset is the perfect gift for little heroes to snuggle up at storytime with.
Stories contained inside are:
– Iron Man
– Black Widow
– Captain America
– Thor
– Ant-Man
– Black Panther
– Captain Marvel
– Incredible Hulk
– Hawkeye
– ShuriRead more
£6.50£19.00 -
Marvel Brain Games: Fun puzzles for bright minds
The ULTIMATE boredom buster for Marvel fans!Join your favourite Marvel characters and challenge yourself to solve 100 word, logic, number, memory and picture puzzles.
Featuring Iron Man, Spider-Man, Black Widow, Black Panther, Hulk, Wanda, Thor, Captain Marvel and many more characters, bright kids will love exercising their brains the Marvel way.
Marvel Brain Games’ compact size makes it an ideal companion for travel and school holidays – it will keep children entertained for hours!
Also available:
Disney Brain Games
The Ultimate Marvel Studios Quiz Book
The Ultimate Disney Quiz Book© 2023 MARVEL
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£2.30£6.60 -
Marvel Greatest Comics: 100 Comics that Built a Universe
100 Marvel comics that built a universe.
Which comic books have helped define Marvel Comics and make them the pop-culture phenomenon they are today? Find out in Marvel Greatest Comics, a compelling showcase of some of the most trailblazing and inspiring comic books ever created. From the groundbreaking original Human Torch and his aquatic adversary Namor, the Sub-Mariner in 1939 to the game-changing 1960s Super Hero icons such as Spider-Man, the Avengers, and the Fantastic Four, to smart modern makeovers in the 21st century like Guardians of the Galaxy and Squirrel Girl, Marvel have set the pace.
This book’s specially curated and expertly appraised selection is a stunningly illustrated and insightful assessment of Marvel Comics and its legacy through the comics that made the company great. These are the comics that changed the face of an industry. These are Marvel’s greatest comics.
© 2020 MARVEL
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£13.70£23.80 -
Marvel Spider-Man Colouring Book: The Collector’s Edition
Celebrate Spidey’s 60th anniversary by discovering the wonderful world of webs in this epic official Marvel Spider-Man colouring book!Colour your way through the spider-verse and bring all of the different iterations of Spider-Man to life, including Miles Morales, Spider-girl, Scarlet Spider and many more.
With original artwork and illustrations from giants like Steve Ditko and Jack Kirby all the way to John Romita Jr. and Todd McFarlane, this epic colouring book will keep you glued to the page for hours!
Also available:
– Spider-Man Museum: The Story of a Comic Book Icon
– Marvel Museum
– Marvel Heroes & Villains
– Marvel Universe: An Atlas of Marvel
– What Would Spider-Man Do?
– What Would Hulk Do?
– What Would The Mighty Thor Do?© 2022 MARVEL
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£7.30£10.40 -
Marvel Spider-Man: Search & Find Colouring ( )
With great power comes great responsibility…Spider-Man and his web-slinging friends are on the lookout for villains and a host of hidden items across New York City. With something new to find and decorate on every page, use your spider-sense to uncover the city’s secrets and keep the bad guys at bay!
With over 250 amazing things to find, this fantastic colouring book is sure to keep Spider-Man fans entertained for hours!
An officially licensed Marvel product!
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£1.00£4.99 -
Marvel Studios The Marvel Cinematic Universe An Official Timeline
Become a master of the Marvel Cinematic Universe!
The Marvel Cinematic Universe (MCU) is vast, incredibly varied, and richly complex. Different worlds, different timelines, countless characters. This is the guide to that universe. Created in close collaboration with Marvel Studios, it will frame the MCU’s biggest events: what happened, when, and where.
Follow the entire story of the MCU from before the Big Bang to the Blip and beyond. Along the way, learn more about the evolution of the Iron Man armors, the hunt for the Infinity Stones, and the formation of The Multiverse. Want to know how many times aliens have invaded Earth, or the complete history of Cap’s shield? Look no further!
A treasured keepsake for any movie buff, filled with exclusive infographics, illuminating timelines, and amazing movie stills, this book will have pride of place on any MCU fan’s shelf.
© 2023 MARVEL
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£26.55£35.00 -
Marvel: Avengers (Colouring Book and Pencil Set)
Relax and unwind with this colouring collection, filled with intricate art to colour! Using the 6 watercolour pencils included, coupled with a dab of water, exquisite images are just a brush stroke away with this awesome colouring set.
Inside you will find:
– 6 watercolour pencils
– Over 30 images to colour in
– All of your favourite characters from the Marvel universe
– No single use plasticRead more
£5.50£14.20Marvel: Avengers (Colouring Book and Pencil Set)
£5.50£14.20 -
Marvel: Ultimate Storybook (Treasury of Superhero Adventures)
Enjoy a Super Hero story time full of wondrous web-slinging, brilliant battles and glorious galactic adventures!Inside you’ll find more than 50 terrific tales and punchy profiles, making this spectacular storybook essential for Marvel fans. This would also make the perfect gift for any aspiring superhero!
Enjoy over 50 stories from the world of Marvel, including:
– Avengers
– Spider-Man
– Guardians of the Galaxy
– Black Panther
– And tons of character profiles!Read more
£10.00£24.99 -
Marvel’s Guardians of the Galaxy: The Art of the Game
Immerse yourself in the universe of Marvel’s Guardians of the Galaxy game with this incredible collection of concept art, final designs and artist commentary.
Jump on a wild ride across the cosmos in Marvel’s Guardians of the Galaxy, a story-driven action-adventure with a fresh take on everyone’s favorite ragtag group of legendary heroes. When the Guardians accidentally set off a chain reaction of catastrophic events, Star-Lord must live up to his skills, resolve, and swagger to hold this combustible band of misfits together. With half the galaxy after them and some of the most powerful entities in the universe on the loose, what could go wrong?
Embark on the epic journey behind the scenes of Marvel’s Guardians of the Galaxy in this beautiful hardback book. Accompanied by fascinating insights from the talented artists and developers behind the game, Marvel’s Guardians of the Galaxy: The Art of the Game features exclusive concept artwork and final designs of the characters, costumes, gear, ships, creatures, planets, and environments that make up its vast universe.
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£22.90£28.50 -
Marvel’s Spider-Man: The Art of the Game
An exclusive look at the art and creation of the PS4 exclusive videogame Marvel’s Spider-Man.
The worlds of Peter Parker and Spider-Man collide in the action-packed Marvel’s Spider-Man videogame exclusively on the PS4. Marvel’s Spider-Man: The Art of the Game is packed with hundreds of exclusive full-colour images of Spider-Man, his suit and equipment, the allies he relies on like MJ Watson and Aunt May, and the deadly villains he battles. This wealth of material is accompanied by exclusive insight into the creative process from the talented developers, artists, and designers responsible for bringing Spider-Man’s world to vivid life.
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£22.90£28.50Marvel’s Spider-Man: The Art of the Game
£22.90£28.50














































