“Harvard & Columbia grad walks you through beginner to intermediate SEO steps for your business.” -Dom Rosa

“Perfect introductory book to SEO that helps break down a complex subject quite simply. ” – Steve Kaplan

If you’re reading this, you’re probably aware that SEO in 2023 is important for growing your business online.

While having a functioning website is great, it’s only half the battle.

Everyone has a website these days; it’s getting people to find yours that’s the tricky part. With so much competition online, it can be really hard to get your business to appear in the top results in Google. So don’t waste your time building the Versailles of websites only to end up on page #57 of Google search results.

Like it or not, SEO is crucial.

So while I can’t promise you that this book will be 100% relevant 10 years from now, chances are that most of the fundamentals we talk about will still be applicable to you. Chances are that Google will still exist, businesses will still be online, and people will still be using their devices to search for goods and services online.

If you’re taking your small business seriously in the digital age, then you need to learn all about SEO – Search Engine Optimization. It’s not a buzzword that’s going to go away any time soon. Instead, it’s going to adapt to changing technology and algorithms…

…but more on that later.

So strap in, get comfortable, and prepare to be immersed in the fascinating world of SEO Fundamentals For Small Business Owners.

You’ll love it.

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Matthew Capala provides something different and necessary: an overview of the SEO essentials suitable for any reader, even those without a strong technical background.

***** Dorie Clark, HBR Writer and Author of “Stand Out” (Portfolio)

There are a multitude of resources available to inform marketers and business owners of how to stay up to date with online marketing, but one that’s well worth reading is “SEO Like I’m 5” by Matthew Capala.

***** Brian Honigman on THE HUFFINGTON POST

Matthew’s book got me to act, and if you read it, you will certainly start acting. I know “SEO Like I’m 5” is one of those books I will be reading daily, a page here, another page there.

***** Claudia Azula Altucher, Author of “Become an Idea Machine”

***** Top 10 SEO Books to Read in 2016

BrightEdge Blog

“SEO Like I’m 5” is written in a way that is accessible to anyone who is curious about how SEO really works without spending a lot of time on theory.

***** Linda Gharib, SVP, Digital Marketing at Citigroup

While SEO has gotten harder than ever, Matt explains it in a way that will help you get in the game with a winning playbook.

***** Michael King, Founder of iPullRank

Make no mistake; this is no ‘SEO for dummies.’

Rather, ‘SEO Like I’m 5’ is the ultimate beginner’s training system for forward-thinking businesses and entrepreneurs that will get you found on Google, Bing, social media, and blogs.

You will also learn how to attract followers and leads like a magnet by building a vibrant community around your content, which both users and search engines will love, and leveraging untapped, high-growth platforms and social networks.

In addition to taking you through the strategic process of building and optimizing your online presence, “SEO Like I’m 5” features hundreds of free tools, ‘under-the-hood’ hacks, case studies, and actionable tips.

Lastly, to help you put your new knowledge into action, we’ve included five SEO templates to jumpstart your SEO efforts. These templates will let you gather enough data to prioritize efforts and develop a strategic online visibility action plan. They will also help you audit your site, develop effective content, prospect bloggers, and track your progress.

Why Read this Book?

There is an overload of information on the topic of SEO, much of it misguided or outdated, coming from self-proclaimed gurus.

Contrary to common knowledge, the ‘art of SEO’ is not defined by your ability to write code or hack Google’s algorithm. The truth is that today, online success has more to do with your ability to create amazing content, establish a strong social media presence, and build relationships with bloggers than writing lines of code or stuffing keywords into your meta data.

‘SEO Like I’m 5’ takes you through an action-oriented, workshop-style, pain-free process to plan, build, and optimize your online presence, including:

– Where to start your SEO efforts
– Which free platforms and tools to use
– How to build a search-friendly website
– How to improve your website technical performance
– How to build a killer content strategy
– How to become a “rock star” blogger
– How to find “golden nugget” keyword opportunities
– How to attract backlinks to your content
– How to build relationships with bloggers and influencers
– How to build a winning social media strategy
– How to make money online

Who is this Book for?

– Entrepreneurs and startups
– Bloggers and content creators
– Small business owners
– Marketing professionals
– Students and faculty
– Authors, artists, and celebrities
– PR professionals and communicators
– Developers

The cool thing about ‘SEO Like I’m 5’ is that it offers more than just text. It comes with hundreds of screenshots and step-by-step instructions you can actually use while reading it. My hope is that you will find the book entertaining as well.

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Free Tools for SEO (Search Engine Optimization)

• Hundreds of free tools for better SEO.
• Maximize your investment in search engine optimization with this cornucopia of free tools

It’s hard to do SEO these days! SEO of course is “Search Engine Optimization,” the art and science of getting to the top of Google. It seems like everything changes on a daily basis. And your boss wants you to do everything “for free,” or at least “for cheap.” How can you keep up? And how can you bootstrap your battle to the top of Google on the cheap?

Enter the SEO Toolbook. You have at your fingertips a cornucopia of free tools and information resources to make your life as a digital marketer easier, and your SEO more effective. The SEO Toolbook is available on Amazon Kindle for less than the price of a Starbuck’s Venti Latte, and includes a free, companion PDF copy with easy-to-click links for your Web browser.

Contents

* SEO Tutorials – a list of the best tutorials on search engine optimization (SEO).
* Keywords – free tools to identify and optimize your keyword targets.
* Page Tags – tools for On Page SEO, especially tag structure and content creation.
* Link Building – tools for better link-building.
* Press Releases – free and paid services for press releases.
* Rank – tools to check your rank on search engines.
* Diagnostics – diagnostic tools for technical SEO.
* Website Structure – tools to optimize your website layout and organization.
* Local Search – tools for local SEO.
* Metrics – tools for Google Analytics and other metrics.
* SEO Media – a list of the top SEO blogs.
* Conferences – a list of the top conferences on SEO.
* SEO Books – a list of the best books on SEO.
* Easter Eggs – have some fun, a list of the top hidden Easter Eggs on search engines.

Got questions? Just Google Jason McDonald and send an question!

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