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The Fighter of Auschwitz: The incredible true story of Leen Sanders who boxed to help others survive
**A SUNDAY TIMES BESTSELLER**‘He had the dream again last night… He taps the gloves of his unbeaten Polish opponent. There are rumours that the loser will be sent to the gas chamber.’
In 1943, the Dutch champion boxer, Leen Sanders, was sent to Auschwitz. His wife and children were put to death while he was sent ‘to the left’ with the others who were fit enough for labour. Recognised by an SS officer, he was earmarked for a ‘privileged’ post in the kitchens in exchange for weekly boxing matches for the entertainment of the Nazi guards. From there, he enacted his resistance to their limitless cruelty.
With great risk and danger to his own life, Leen stole, concealed and smuggled food and clothing from SS nursing units for years to alleviate the unbearable suffering of the prisoners in need. He also regularly supplied extra food to the Dutch women in Dr. Mengele’s experiment, Block 10. To his fellow Jews in the camp, he acted as a rescuer, leader and role model, defending them even on their bitter death march to Dachau towards the end of the war.
A story of astonishing resilience and compassion, The Fighter of Auschwitz is a testament to the endurance of humanity in the face of extraordinary evil.
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£7.90£8.50 -
Sign Language: Travels in Unfortunate English from the Readers of The Daily Telegraph (Telegraph Books)
A hilarious tour of the state of our mother tongue, from the people who brought you Am I Alone In Thinking . . . ?, Sign Language is a collection the most inappropriate, confusing, poorly translated and mind-bogglingly bizarre signs from around the world.
Few things amuse and appal Telegraph readers as much as the abuse, misuse, mistranslation and outright mangling of the English language. So, for the past three years the Telegraph has run a weekly feature inviting members of the public to send in photographs of menus, health and safety warnings, road signs, adverts, headlines and personals columns – anything in which the language has gone egregiously, hilariously and, usually, unintentionally wrong.
Entitled Sign Language, the published selection of the very best images has become one of the newspaper’s most popular features, attracting over 300,000 online visitors every week and attracting thousands of submissions from around the world.
Now, we present the very best of Sign Language – both seen and unseen – and offer a timely warning about the imperilled state of modern English.
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£2.70 -
Baby Fairies 2: A Greyscale Coloring Book – Relax and Improve Your Drawing Skills
Step into the enchanting world of “Baby Fairies 2: A Greyscale Coloring Book – Relax and Improve Your Drawing Skills,” the highly anticipated sequel by artist Kristina Lewis.
- Explore20 unique baby fairy portraits, each showcasing different ethnicities and adorned with special features for a truly enchanting and diverse coloring experience.
- Suitable for both beginners and advanced colorists, this book caters to a wide range of skill levels, ensuring enjoyment for all.
- Embrace the scientifically proven benefits of coloring as art therapy, as it can promote relaxation, reduce stress, and enhance focus, making it a wonderful tool for mindfulness.
- Improve your drawing skills as you master the art of creating depth and dimension with various shades of colors.
- Enjoy versatility with a range of coloring tools like pens, pencils, watercolor pencils, and markers, unleashing your creativity in your preferred medium.
- Single-sided prints to prevent bleed-through
- Use the provided coloring test page to discover your perfect palette and experiment with delightful color combinations.
- Give the gift of inspiration and relaxation to adults, teens, girls, seniors, or anyone seeking to express their artistic flair through coloring.
We are beyond excited to see how you will infuse life and magic into these adorable tiny fairies!In this magical world, you have the power to make these fairies truly your own. Whether you use vibrant hues or subtle shades, each choice will be a reflection of your inner world and imagination. Your colors will give wings to their dreams, and your creativity will weave a tapestry of captivating stories. So, take your time, savor each moment, and let the enchantment unfold on every page. We can’t wait to be a part of this incredible journey with you and witness the beauty you’ll create. Happy coloring, and may the magic of “Baby Fairies 2” fill your heart with joy!
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£8.20 -
The Ultimate Survival Medicine Guide: Emergency Preparedness for ANY Disaster
No one knows what the next disaster will be: earthquake, Coronavirus, flu epidemic, flood, terrorist attack. But everyone should know how to survive a medical emergency if a medical professional isn’t available.From Dr. Joe Alton and Amy Alton ARNP comes an updated edition of their bestseller The Survival Medicine Handbook. This unique medical book is meant to enable the average person to handle injuries and illness in situations in which modern medical facilities and professionals aren’t available due to a disaster.
This book is written by America’s top medical preparedness experts: Joe Alton, MD, and Amy Alton, ARNP. Their mission: to put a medically prepared person in every family for when medical help is not on the way. Using decades of medical experience, they address, in plain language, dozens of medical issues associated with surviving disasters and epidemics. The Altons also discuss the medical supplies needed to become a medical asset to your family and community as well as alternative and natural strategies for when pharmaceuticals aren’t available. Topics include:
- Appendicitis and Conditions that Mimic It
- Urinary Tract Infections
- Mosquito-Borne Illnesses
- Allergic Reactions and Anaphylaxis
- Head Injuries
- Animal Bites
- Snake Bites
- Head injuries
- Kidney Stones
- Dislocations and Fractures
- Nosebleeds
- Pain Medications
- Natural Pain Relief
- And much much more!
Most medical books will send you to the doctor or hospital when an emergency happens. The Altons assume that the worst might actually happen—that the average person could be left without medical help in a disaster. With their book, you can keep your family healthy in times of trouble.
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£13.90£15.20 -
Alien Adoption Agency: Collection 2 (Alien Adoption Agency – Collections)
If you like strong women, dragon-shifting warriors, adorable baby aliens, wild adventures, steamy sensual scenes, and happily-ever-afters, then you’ll love exploring exotic frontier worlds with the Alien Adoption Agency!This exclusive collection includes all three dragon-shifting warrior romances that take place on the frontier moon of Lachesis:
Zane:
She hungers for justice, but this troubled soldier hungers only for her.
Sarah Flynn is committed to avenging her father’s death at any cost. Even if that means adopting a baby and traveling to a remote frontier moon. She’s built a wall around her heart so she can do what needs to be done. But when she meets her new son and the handsome dragon warrior assigned to protect him, she can feel her defenses beginning to crumble.Odin:
This young widow swore she would never love again, but a dragon warrior’s heat might just melt her resolve…
Liberty has come to Lachesis for a chance to raise a child and get a fresh start on a far away frontier moon. But she isn’t ready for the baby to come with Odin, an Invicta dragon warrior who has sworn to protect the child with his life. And she certainly doesn’t expect the burly warrior to awaken feelings in her that she thought she left behind forever.Rexx:
It’s love at first sight for sunny Abigail. Now she just needs to survive the train ride to get to her new home.
Abigail Shaw can’t believe her good luck. The Alien Adoption Agency has selected her to adopt adorable baby Rio. And baby Rio comes with Rexx, a handsome Invicta warrior guard, whose dark eyes seduce Abigail before he even opens his mouth. When he offers her his mate bond, she thinks things can’t get any better. She’s finally going to have a family of her own. And they’re getting a free ride on the famous Iron Peregrine express train to their new home. But things on the Peregrine aren’t always what they seem…Indulge in all five Alien Adoption Agency collections:
Collection 1: Clothos
Collection 2: Lachesis
Collection 3: Atropos
Collection 4: Han-2
Collection 5: Sigg-3Read more
£9.50 -
Katie Morag and the Dancing Class (Katie Morag, 2)
Welcome to the Island of Struay, home of one of the best-loved characters in children’s books and as seen on TV – Katie Morag McColl!
Everyone is excited about the new ballet and tap classes. Everyone, that is, except Katie Morag! But the two grandmothers have decided – she will go to ballet and she will wear a frilly skirt! What is Katie Morag going to do?
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£7.00£7.60 -
True Tales Of The Supernatural: Real Christmas Ghost Stories: Volume Five (Real Ghost Stories: True Supernatural Tales)
12 GHASTLY REAL GHOST STORIES FOR CHRISTMAS
According to ancient folklore, the 12 Days of Christmas, beginning on Christmas Day, mark a period when the barrier between the living and the dead becomes blurred, allowing phantoms to wander our world. What better way to honour those 12 disquieting days than with the same number of ghostly tales?
Brace yourself for harrowing accounts such as:
- The eerie hotel resident who liked to watch in Rapunzel…
- The terrible act of kindness in One Last Holiday…
- The man with death in his eyes in Deadbeat Daniel…
- The wraith who craved togetherness in Misery Loves Company…
- The unholy horror in the library in By The Book…
- The unnatural echoes that tormented a family in Upstairs, Downstairs…
And remember, amidst the sparkle of tinsel and the joy of gift-giving, the spirit of Christmas isn’t always merry. Sometimes, it lurks in the shadows, eager to trace icy fingers down your spine…
Ready for those delicious, spine-tingling chills? Scroll up and hit buy now!
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£2.99
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3 Months to No.1: The “No-Nonsense” SEO Playbook for Getting Your Website Found on Google
“What Can You Expect From This Book?”
Learn the SEO tactics that saw one Airline Pilot quit his flying career. The same ones he used to build a Top SEO Agency in London. 9 Years & 500 clients later, he hands you the Playbook.
“SEO For 2021 Onwards…”
Is This You?
- Total SEO Virgin?
- Entrepreneur?
- Business or Blog Owner with Big Plans?
Or Perhaps THIS is You…
- Mom & Pop store owner
- Hard worker in need of technical knowledge
- Frustrated Google Ads spender
- SEO professional looking for time-saving hacks
- Affiliate marketer
- SEO forum & blog reader in need of some structure
…If So, This Book Was Written For You
“Features FREE Video Series + SEO Blueprint”
What Does This Book Deliver?
Over 3 hours of invaluable ‘walk through’ video tutorials to SHOW you what to do, as well provide you with a step-by-step, week-by-week SEO Blueprint and Checklist.
If you’ve got a solid work ethic, you’re eager to learn, and your business model is sound, ‘3 Months to No.1’ will give you all the tools and know-how required to get your website to the very top of Google where the profit is.
Through a refreshingly no-nonsense plain English approach to SEO, successful London SEO Agency owner Will Coombe unveils how to…
- Discover SEO’s greatest secret – that it isn’t rocket science!
- Save thousands by doing SEO yourself, or with your in-house team
- Filter profitable traffic to your site
- Learn what on earth to do with your social media
- Effectively direct and monitor people doing SEO for you
- Gain the industry knowledge to call out anyone full of ‘BS’
Who is Will Coombe?
Before co-founding a successful Digital Marketing Agency in London over 10 years ago, Will Coombe flew passengers round the world for a living. Working for a major UK Airline he helped over 250,000 people reach their final destination. In the end though, his was Google.
Now a professional speaker on the subject of making businesses profitable through SEO, Will reveals how and why he went from ‘airline’, to ‘online’; and how you too can leverage his years of experience getting clients’ websites to the very top of Google.
He may have hung up his wings, but Will’s years of experience making technical jargon easily accessible to anyone who entered his cockpit is put to good use in ‘3 Months to No.1’.
“Learn. Take Action. Get Results.”
A Carefully Curated SEO Guide for 2021 Onwards
This book doesn’t hold ‘secrets’ you can’t find scattered throughout the Internet. Instead, it cuts through the noise and guides you to the ultimate return on time investment for SEO. It tells you what to focus on and when.
‘3 Months to No.1’ finally gives you a step-by-step Playbook. One with the fresh and down to earth approach of someone who came from no background in SEO or digital marketing at all.
“How High Will Your Revenue Go in 12 Weeks?”
You’ll Discover…
- Online marketing 101
- Personal advice for your business
- How to uncover money-making keywords
- Configuring WordPress for SEO success
- How to nail the technical elements
- How to win links
- A crash course in content marketing
- Social media account use (finally!)
- SEO if you’re a local business
- eCommerce SEO (inc. Shopify, Magento, & WooCommerce)
- Google penalty diagnosis & avoidance
- Why it’s quicker to go ‘white hat’ and not try to cheat Google
- + more…
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£15.20 -
Instagram Marketing 2023: How to Find Your Dream Clients, Build a Community of Raving Fans, and Catapult Your Business in Just 7 Steps (Start Your Business)
7 Steps to Build a Reliable Fanbase, Stand Out From the Competition, and Find Success Like Never Before
Are you looking to take your business to the next level? Do you want to learn how to market your business on Instagram like a pro? Do you only want the best for your business?
Of course, you do!
Imagine what it would be like to have a thriving Instagram account that attracts new customers and helps your business grow faster than ever before. With this book, that’s exactly what you can achieve.
Instagram Marketing 2023 is the perfect guide for anyone who wants to learn how to use Instagram to find new customers and grow their business. It’s packed with all the information and step-by-step instructions you need to get started!
Find expert tips, tricks, and strategies that will help you build a community of raving fans and catapult your business in just 7 steps.
In this book, you’ll discover:
- The top secrets to conquer Instagram marketing: Learn exactly how to create an irresistible offer, design beautiful graphics that capture attention, and write powerful captions that inspire action
- Step-by-step guidance: Know exactly what to do and how to do it – Leave all the guesswork behind and know that establishing your business on Instagram doesn’t have to be so hard.
- How to grow your business like a pro: Know the ins and out’s of Instagram and use that to your advantage. Master Instagram and reap insane benefits.
- Attract success like never before: All the information in this book is up-to-date and perfect for modern times. You’ll never have to waste time with outdated marketing strategies again.
- And so much more
With this guide, you can finally achieve the success you deserve using one of the most powerful social media platforms on the planet.
If You’re Ready to Start, Get Your Copy Today.
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£8.90 -
How to Write a Marketing Plan (Creating Success, 23)
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business.
The creating success series of books…
With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.
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Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies
“The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns.” Dave Chaffey, Co-founder and Content Director, Smart Insights
This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for – to be able to implement genuinely integrated marketing campaigns.
This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, that will teach students the why behind the how. With increased focus on social media and the latest digital technologies, this new edition will teach students:
– How AI, the Internet of Things, Big Data, AR/VR and marketing automation can be used successfully in campaigns
– The opportunity and risks of social media
– How to navigate ethical and data management challenges
– How to use the current preferred digital marketing tools and technologyCovering the key themes of customer engagement, experience and journey, this book will allow students to become truly confident working in an environment of ongoing technological transformation.
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£43.20£44.60 -
Social Media Marketing 2020: A Guide to Brand Building Using Instagram, YouTube, Facebook, Twitter, and Snapchat, Including Specific Advice on Personal Branding for Beginners
If you have always wanted to use social media for your marketing purposes, but have always felt lost, then keep reading…Are you sick and tired of not being able to use the world’s most valuable marketing platforms?
Do you want to say goodbye to throwing away money in ineffective marketing plans and discover something that works for you?
If so, then you’ve come to the right place.
Two manuscripts in one book:
- Social Media Marketing: An Essential Guide to Building a Brand Using Facebook, YouTube, Instagram, Snapchat, and Twitter, Including Tips on Personal Branding, Advertising and Using Influencers
- Instagram Marketing: Unlock the Secrets to Using this Social Media Platform for Personal Branding, Growing Your Small Business and Connecting with Influencers Who Will Grow Your Brand
Making social media work for your marketing purposes does not have to be difficult, even if you’ve tried to hire a social media specialist who bombards you with terminology and rarely brings about results.
In fact, it is easier than you think.
In part 1 of this book you will discover:
- The top social media trends of 2020 and the changes to expect
- Which platform will work best for you
- How to know and grow with your audience
- How to use Facebook, YouTube, Twitter, Instagram, and Snapchat
- The top 7 social media tools for 2020
- … and much, much more!
In part 2 of this book you will learn:
- The Instagram changes you need to know to stay one step ahead
- Why you’re missing out by not having a proper Instagram presence and the 6 best ways to use stories to build your brand
- How to use hashtags to your advantage (the right way)
- Creating consistent content (that converts)
- How to sell your products on Instagram
- How Instagram advertising is different from other platforms and what to do to run ads effectively
- The little-known secrets to leveraging other users with a massive fan following to skyrocket your own success on Instagram
- The future of influencer marketing so you can always be ahead of the curve
Take a second to imagine how you’ll feel once you see the fruits of your labor, and how your family and friends will react when you show them how well you’ve been able to make social media work for you!
So even if you are completely new to the game, you can achieve success with the knowledge you’ll get from this book.
If you have a burning desire to leverage social media platforms and make them work for you and your success, then scroll up and click “add to cart.”
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£11.50 -
Marketing 6.0: The Future is Immersive
Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business
In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about:
- The building blocks of metamarketing
- Generation Z and Generation Alpha and the technologies they use daily
- How to tap into metaverses and extended reality
- The potential obstacles and solutions for creating a more interactive and immersive experience.
Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.
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£19.20£20.90Marketing 6.0: The Future is Immersive
£19.20£20.90 -
Essentials of Marketing: Theory and Practice for a Marketing Career
This comprehensive textbook introduces students to all the core principles of marketing practice using an employability-focused approach. Essentials of Marketing is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success. The book demystifies theory by placing it in contexts which are recognisable to a diverse readership, using real-life case studies and examples designed to engage today’s technologically savvy and internationally oriented students. The book includes a comprehensive running case study in which readers are invited to adopt the roles of marketing assistant, marketing manager, and marketing director within regional markets, applying the knowledge that they have learned in each chapter into modern, realistic contexts, which simulate a marketing career. Key features to aid learning and comprehension include case studies, chapter objectives and summaries, key learning points, and key questions. With a uniquely accessible and applied approach, Essentials of Marketing is designed as a core text for undergraduate and postgraduate students studying Introduction to marketing, marketing management, and principles of marketing modules. Digital learning resources include a comprehensive instructor’s manual to guide interaction with the applied case study, PowerPoint slides, and a test bank.
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£39.90£44.60 -
B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth
Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide.
B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B digital marketing challenges such as those associated with account targeting, data utilization and digital campaign management. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space.
Newly updated, this second edition provides two new chapters on digital retention marketing and social media strategies as well as improved guidance on campaign tracking and gamification. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM.
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£31.30 -
Guerrilla Marketing, 4th Edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
NATIONAL BESTSELLERThe book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.
Jay Levinson’s Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur’s marketing bible–and the book every small-business owner should have on his or her shelf.
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£2.20 -
Ogilvy on Advertising
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate
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£9.00£14.20Ogilvy on Advertising
£9.00£14.20 -
SOCIAL MEDIA MARKETING FOR REALTORS: Maximizing Your Real Estate Business with Effective Social Media Strategies
Meet Jennifer, a determined real estate agent who faced countless challenges in a competitive market. Frustration and disappointment became my constant companions as I tirelessly tried traditional marketing methods, only to see lackluster results. However, just when I was on the verge of giving up, a serendipitous moment changed everything.
Through sheer perseverance, I stumbled upon a social media strategy that transformed my life forever. I witnessed a huge transformation as my online presence blossomed, and my sales began to soar higher than ever before. From silent followers to raving fans, my engaging content captured the hearts of potential buyers and sellers alike.
But this isn’t just a tale of personal triumph; it’s a heartfelt invitation to join me as I reveals my invaluable insights, tips, and techniques. Discover how I crafted compelling content, leveraged the power of storytelling, and built an authentic brand that resonated deeply with her audience.
“SOCIAL MEDIA MARKETING FOR REALTORS” is more than just a guide—it’s a lifeline for real estate professionals yearning to break free from the chains of mediocrity. Unleash your potential and open doors to a thriving real estate business in today’s digital era.
Whether you’re a seasoned realtor looking for a fresh approach or a beginner real estate agent seeking guidance, this book will be your beacon of hope, illuminating the path to unparalleled success.
Dare to dream big, embrace the digital revolution, and turn your passion into a flourishing empire.
Join me as I take you under my wing and empowers you to become a social media sensation in your own right. The time is now to rewrite your story, unleash your true potential, and conquer the real estate market through the power of SOCIAL MEDIA MARKETING!
Get a copy of this life changing book now!Read more
£8.90 -
Marketing
How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?
How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?
With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.
Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.
Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting the opportunity for students to take their learning further.
An exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn. It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning, including practitioner videos to offer further glimpses into the professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding checkpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts.
Marketing is the complete package for any introductory marketing module.
This book is accompanied by the following online resources.
For everyone:
Bank of case studies
Practitioner insight videos
Career insight videos
Library of video linksFor students:
Key concept videos
Author audio podcasts
Multiple-choice questions
Flashcard glossary
Internet activities
Research insights
Web linksFor lecturers:
PowerPoint slides
Test bank
Essay questions
Tutorial activities
Discussion question pointers
Figures and tables from the bookRead more
£52.20Marketing
£52.20 -
How To Build Your Network Marketing Nutrition Business Fast
Do we sell nutrition products? Diet products? Other health products?
Let’s make our business easy. How? By learning exactly what to say and exactly what to do.
This book contains step-by-step instructions on how to get quick “yes” decisions, with no rejection. When we remove the “feeling nervous” factor, we can approach anyone.
Afraid to make a call for an appointment? No problem. We can make it easy for our prospects to say “yes” by customizing what we say to the three unique types of prospects. We don’t want to say the same things to a close friend that we would say to a cold prospect.
Once we have people to talk to, and they feel excited about our message, we must customize what we say for the decision steps in their brains. That is how we eliminate our prospects’ anxiety – by completing the four core steps in seconds.
With clear examples of a one-minute presentation, a two-minute story, where to get great prospects, and how to handle the most common objections, this is the complete starter manual for a successful health and nutrition network marketing business.
Prospects have questions. This approach naturally answers their questions before they arise. They will elevate us to “mind-reader” status and instantly connect with our message.
Prepare yourself for magic conversations that put your business into momentum.
Order your copy now!
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£12.30 -
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.
Written by two highly experienced digital marketing consultants, the book shows you how to:
- Draw up an outline integrated digital marketing plan
- Evaluate and apply digital marketing principles and models
- Integrate online and offline communications
- Implement customer-driven digital marketing as part of digital transformation
- Reduce costly trial and error
- Measure and enhance your digital marketing
- Learn best practices for reaching and engaging your audiences using the key digital marketing platforms.
This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage.
Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition,provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation.
Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
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£39.90£44.60 -
Essentials of Marketing
Essentials of Marketing, sixth edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.
Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline.
The book is further complemented by a full range of online resources, including video cases, self-test questions, power-point slides and an instructor’s manual.
Professor Jim Blythe is the author of eighteen textbooks and over fifty journal articles. A former sales manager and marketing consultant, he has taught at universities in the UK, France, Germany, Japan and Zambia. He is widely travelled, and holds a private pilot’s licence.
Jane Martin is a senior lecturer in Marketing and Marketing Programme Leader at the University of Chester. She has taught in Universities in the UK and China and has previously been a company director and worked in business-to-business marketing. She has also been a member of the Chartered Institute of Marketing for a number of years.
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£4.70Essentials of Marketing
£4.70 -
Course Creation Simplified: The 6-Phase System To Profitable Online Courses
Learn How To Build World-Class Online Courses – From Jimmy Naraine, Mindvalley Author and Udemy Partner who has taught over 400,000 people through his online coursesIf you want to create an online course, but fear or complexity is holding you back, this book was written for you.
“Course Creation Simplified” offers a comprehensive yet straightforward, step-by-step process for building world-class online courses on any budget. It will give you all the crucial ingredients and the courage to publish your course.
You already have an expert “in you,” and this book will help you unleash it. Stop missing out on the tremendous opportunities an online course presence can give you.
In this book, you will learn:
- everything you need to know to create a top-quality digital product,
- scale your impact,
- strengthen your brand,
- and generate passive income while helping people from around the world.
Start Creating Your Profitable Online Course Today.
Based on the proven 6-Phase System developed by Udemy Partner Jimmy Naraine.“Jimmy is a true teaching savant”
James W. Skotchdopole, Oscar-winning ProducerRead more
£0.90 -
Marketing Plans: How to prepare them, how to profit from them
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a tool and a user friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step by step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands on guide to implementing every single concept included in the text. New chapters and content include: * A Does it Work feature throughout demonstrating examples of real successes using the processes in the book * More substantial coverage of consumer behaviour to balance the book s focus with B2B planning * Digital techniques and practices brought fully up to date * Also includes a comprehensive online Tutors Guide and Market2Win Simulator for those who teach marketing strategyRead more
£36.00£37.00 -
The Commercial Charity: How Business Thinking Can Help Non-Profits Grow Impact and Income
Contrary to popular perception, charities and non-profits now generate over half their total income by selling goods and professional services.
Charities of all shapes and sizes are increasingly targeting commercial growth to help fulfil their aims, and commercial income within the sector has doubled since the year 2000. Big opportunities exist, and The Commercial Charity will help any professional in the sector to take advantage of them and increase the social and financial impact of their organization.
Using a wealth of examples, The Commercial Charity demonstrates the wider societal benefits of taking a professional approach to commercial income and harnessing business to bring about change. It provides a process for creating a clear, integrated strategy, outlining a methodology for developing ideas and scaling innovations, while providing an ethical model for marketing and selling them. With interviews from leaders of many of the most successful charities including the National Autistic Society, NSPCC and British Asian Trust, this book will show readers how to evolve their organization into a professional, commercially-adept non-profit. Ultimately, readers will learn how to successfully use business principles and techniques not just to raise money, but to create long lasting and self-sustaining social impact.
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£20.90 -
Perfect Planner Company – 6 Months Undated Business Planner – Daily, Weekly and Monthly Organiser – Notes and Ideas – Meal and Exercise – 100gsm FSC Paper – Semi Flex Cover -…
- BUSINESS PLANNER – Our undated 6-month business planner is the perfect solution for those of you who want something lighter in your bag and have the flexibility of starting whenever suits you!
- VERSATILE USE – With the freedom to start anytime, our planner offers a wide range of features, including a year and monthly planner, success checklist, volume mapping, team activity tracker, and more.
- PERSONALISED PLANNING – Maximise productivity with dedicated sections for meal and exercise planning, gratitude and mindset practices, and social media management, empowering you to stay focused and inspired.
- PREMIUM DESIGN – Comes in a semi-flex cover with a luxury scratch-resistant finish, high-quality 100gsm FSC paper, and a section thread-sewn binding for a durable, lie-flat design, ideal for everyday use.
- PERFECT PLANNER COMPANY – We are the planning and organisation experts for busy parents, time-poor entrepreneurs, and stationery enthusiasts. Find your perfect planner with us, because every goal needs a plan!
£12.30 -
Digital Marketing Strategies for Value Co-creation: Models and Approaches for Online Brand Communities
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should allow members to feel a connection to the brand and with other members while forming a disconnection from those not belonging to the community. It should also have rituals and traditions that join members together over a revered commonality, and moral responsibility in contributing to the community. Indeed, brands play active roles in securing degrees of activity in OBCs’ through content that offers members the quality of engagement they seek.
This book focuses on contemporary digital marketing issues in OBCs, offering a comprehensive examination of consumers’ response to active engagement in such communities. It discusses how brands can tap into the various levels of participation, engagement and online conversations in the development of marketing strategy and ultimately examines how an online brand community strengthens value co-creation.
Balancing theory with practical approaches, this book gives serious treatment to an important yet until now overlooked area of digital marketing strategy, providing an important resource for scholars, students and practitioners.
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£85.50 -
El Plan de Marketing de 1-Página: Consigue Nuevos Clientes, Gana Más Dinero, Y Destaca Entre La Multitud
ADVERTENCIA: No Leas Este Libro Si Odias El Dinero
Para crear un negocio exitoso tienes que dejar de hacer acciones aleatorias de marketing y seguir un plan riguroso que garantice el rápido crecimiento de tu empresa. Tradicionalmente, crear un buen plan de marketing ha sido un proceso complejo que consume mucho tiempo, razón por la cual muchos deciden no hacerlo.
En El Plan de Marketing de 1-Página, el emprendedor en serie y mercadólogo rebelde Allan Dib revela un nuevo enfoque en la implementación del marketing que facilita y simplifica la creación de un plan. Es literalmente una sola página dividida en nueve cuadrados. Con ella, tendrás la oportunidad de crear un mapa para así construir un sofisticado plan de marketing y partir desde cero hasta convertirte en un héroe.
Aunque sólo estés comenzando o si ya eres un emprendedor con experiencia, El Plan de Marketing de 1-Página es la manera más fácil y rápida de crear un plan que impulsará el crecimiento de tu negocio.
Con este innovador libro descubrirás:
- Cómo conseguir nuevos clientes o prospectos, y cómo ganar más dinero con los que ya tienes.
- Por qué el marketing de los “grandes negocios” puede destruir tu negocio y definir qué estrategias realmente funcionan para pequeñas y medianas empresas.
- Cómo cerrar una venta sin necesidad de acosar a los clientes y sin parecer tener mucha necesidad, dándole la vuelta a la situación para que sean ellos quienes busquen ansiosamente tus servicios.
- Un sencillo proceso paso a paso para crear su propio plan de marketing que consta de una sola página. Simplemente llena cada uno de los cuadros que conformarán tu Plan de Marketing de 1-Página.
- Cómo aniquilar a la competencia y hacer que seas la única opción.
- Cómo conseguir resultados increíbles con un presupuesto pequeño, utilizando los secretos del marketing de respuesta directa.
- Cómo cobrar precios altos por tus productos y servicios, y lograr que tus clientes te lo agradezcan.
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£9.50 -
Future of Tourism Marketing
Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence, virtual reality, robots, and new GIS systems has created more possibilities for marketing innovations. Advancements in information technology are leading to changes in business processes, service standards, and management mindsets. Meanwhile, consumers are also adapting to the new marketing paradigm. Researchers are interested in studying this newly-emerging and unpredictable business environment, customer decision making, new management tactics, and business analytic strategies.
Future of Tourism Marketing aims to assess the role of modern technologies in marketing tourism destinations and their effects on potential visitors. This book will provide an update on research into the new marketing paradigm that is developing as a result of new technologies in a post-modern era.
The chapters in this book were originally published in Journal of Travel & Tourism Marketing.
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£37.00Future of Tourism Marketing
£37.00 -
Email Marketing That Doesn’t Suck: Have Fun Writing Emails Your Subscribers Will Want to Read (and That Will Actually Make You Money!)
Email marketing sucks…at least the way most marketers do it.
Conventional advice tells you to always be selling—or at least always be going for the click— but chances are, you hate writing emails, your audience hates reading them, and they aren’t making you any money.
But what if email didn’t suck? What if you enjoyed writing emails that your audience would binge-read like they watch Netflix? What if email actually made you money?
In Email Marketing That Doesn’t Suck, Harvard Law–grad-turned-online-entrepreneur Bobby Klinck uses his lawyering skills to convince you that the old-school rules for email marketing are just plain dumb. He shows you how to do email right, teaching you the five phases of email marketing and how to infuse purpose into your message. You’ll learn how to tell a really good story that people want to read. But fair warning, if you’re a conversion copywriter, you’re an online marketing guru, or you have a serious problem with laughing at yourself, you probably should not read this book. If the occasional curse word makes you cringe, then you DEFINITELY should not read this book. Consider yourself warned.
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£3.80 -
Marketing Strategy for Museums: A Practical Guide (Routledge Guides to Practice in Museums, Galleries and Heritage)
Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources.
Presenting examples from a range of museums around the world, the author positions marketing as a vital function that aims to build mutually beneficial relationships between museums and their audiences – both existing and new – and ensure museums are relevant and viable. Breaking down key marketing models, Lister shows how they can be applied to museums in a meaningful way. Setting out a step-by-step framework for developing a museum’s marketing strategy and for creating marketing campaigns, which can be scaled up or down. Readers will also be encouraged to reflect on topics such as sustainable marketing; ethical marketing; and accessible and inclusive marketing.
Marketing Strategy for Museums provides an accessible guide that seeks to demystify marketing and boost the confidence of those responsible for planning and delivering marketing in museums. It is aimed at people working in museums of all types and sizes and will also be relevant to students of museum and heritage studies.
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£30.40 -
Ethics in Marketing: International cases and perspectives
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing’s domain.
Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship.
This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.
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£39.00 -
SEO 2024: Learn search engine optimization with smart internet marketing strategies
Learn SEO and rank at the top of Google with SEO 2024—beginner to advanced!
Recently updated – EXPANDED & UPDATED October 2023
No matter your background, SEO 2024 will walk you through search engine optimization techniques used to grow countless websites online, exact steps to rank high in Google, and how get a ton of customers.
In this SEO book you will find:
1. SEO explained in simple language, beginner to advanced.
2. The inner workings of Google’s algorithm and how it calculates the search results.
3. How to find “money” keywords that will send customers to your site.
4. Sneaky tricks to get local businesses ranking high with local SEO.
5. How to get featured in the mainstream news, for free.
6. Three sources to get expert SEO and Internet marketing advice worth thousands of dollars for free.
7. A simple step-by-step checklist and video tutorials, exclusive for readers.Now, let me tell you a few SEO marketing secrets in this book…
1. Most search engine optimization advice online is wrong!
If you’ve browsed through search engine optimization advice online, you may have noticed two things:
– Most SEO advice is outdated or just dead-wrong.
– Google’s constant updates have made many popular SEO optimization strategies useless. Why is this so?…2. Google is constantly changing and evolving.
Some recent changes:
1. August 2023 – Google releases the August Core Update, with changes affecting all industries, and websites like Intel, Apple, and Amazon seeing huge wins (and losses) in traffic.
2. March 2023 – Google releases the March Core Update, and thousands of websites that don’t follow Google’s new guidelines lose their search rankings and traffic.
3. March 2023 – Google releases BARD, a rival to AI Chatbot ChatGPT, a breakthrough technology which has been completely changing the marketing industry as we know it.SEO 2024 covers these latest updates to Google’s algorithm and how to use them to your advantage. This book also reveals changes coming in 2024.
3. How to sidestep search engine updates and use them to rank higher.
Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable, in fact, you can use them to rank higher—but you need the right knowledge. This book reveals:
– Recent Google updates—Google’s Cookieless Tracking Update coming in 2024, Google’s core update in August 2023, Google Analytics Update in July 2023, Google Bard and ChatGPT in March 2023, and more…
– New changes coming in 2024.
– How to safeguard against changes in 2024 and beyond.
– How to recover from Google penalties.4. Learn powerful link building techniques experts use to get top rankings
Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new powerful techniques that won’t get you in hot-water with Google. Now updated with more link building strategies, and extra tips for advanced readers.
5. And read the special bonus chapter on pay-per-click advertising.
In this special bonus chapter, learn to quickly setup pay-per-click advertising campaigns with Google Ads, and send more customers to your site overnight, literally. With this SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.
One of the most comprehensive SEO optimization and Internet marketing books ever published—now expanded and updated—of all best-selling SEO books, this is the only one with everything you need. Scroll up, click buy, and get started now!
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£3.90 -
No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants―all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.Read more
£13.90£16.10 -
Viral Marketing: Guide to Successfully Creating a Buzz Around Your Online Brand, Acquiring Social Media Audience and Bringing in the Profits
★★ Buy the Paperback version of this book and get the eBook version included for FREE ★★Content is the cornerstone of effective viral marketing, there’s no way around that. If you wish to draw in a bunch of traffic from various places while you are still young, then viral content is the way to go.
However, the majority of people who have a go at viral marketing don’t really have a clue about how to make things happen and they overlook the fact that niche networks already exist.
Fortunately for you, you don’t need to waste your time because this book will provide you with the essence of viral marketing so that you can know which kind of content goes viral each and every day.
In this book, you can expect to learn:
•The reason why content goes viral
•What it takes for viral marketing to be successful
•How to draw in a bunch of sources from all around the web
•How to make the most out of your viral marketing while doing less work
•And a lot more…
Anyone can achieve some kind of viral outcome on the internet as long as the right knowledge is used, and that is what this book is all about. Doing something of a viral nature is a worthwhile life goal for anyone to accomplish at least once.
If you’re ready to discover a shortcut which can allow you to gain followers much more quickly, then scrolling over to the buy button and clicking it the first step towards that.
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£7.30 -
Marketing and Lead Generation for Financial Advice Professionals: From Prospects to Profits – Proven Strategies for Financial Advisers to Attract More of their Ideal Clients
Attention IFAs, wealth managers, financial advisers and financial planning professionals… Are you looking for proven ways to highlight your value and attract more of your ideal financial advice clients and connections?Over a forty-year career in financial services, Philip has been studying what the most successful IFAs, financial planners and advisers do to attract and retain more of their ideal connections and dream clients.
This comprehensive book reveals a wealth of proven tips, techniques, strategies and ideas for articulating your value and expertise, and winning more of the financial planning clients that you really want. Featuring case studies of advisers from the UK, Europe, USA and as far as New Zealand, financial advice professionals share the very best of what has consistently delivered the goods from their marketing and lead generation activities.
In addition to cutting-edge but simple digital ideas, this book highlights the very best in traditional and ‘old school’ marketing techniques – many of which Philip has added a powerful modern twist.
From seminars to LinkedIn, client events to Facebook ads and from referrals to podcasting – and much more – if you make one investment in your business development this year, make it MARKETING AND LEAD GENERATION FOR FINANCIAL ADVICE PROFESSIONALS.
“Phil has intimate knowledge of financial adviser business models from his career as a speaker and community builder. It’s no surprise then that he’s nailed it with this book. Financial advisers will find this an indispensable guide to marketing their companies to connect with more clients and grow their business as a result.”
Roger Edwards, Marketing Speaker and ConsultantRead more
£14.20£28.10 -
From Nothing: Everything You Need to Profit from Affiliate Marketing, Internet Marketing, Blogging, Online Business, e-Commerce and More… Starting With
We’re all fed up with bogus “make money online” bulls**t.
Isn’t this industry long overdue for a legitimate, step-by-step guide to building an internet business?
Not a crappy $97 PDF delivered via email. Just the age-old gold standard: a reasonably priced book.
These pages contain EVERYTHING you need to start an online business in the affiliate marketing, internet marketing, blogging, and e-commerce industries… using less than $100.
It doesn’t matter if you’re brand new to this or if you’ve tried for years without seeing success.
If you can bring yourself to trust a ginger millennial as your guide (difficult, I know), you’ll be on your way to first-time success in online business the moment you begin reading.
What Our Community Members Are Saying About Our Training…
“Three lessons in and I put this on my shortlist as one of the most valuable courses I’ve taken, and that includes college, grad school, and studying law.” ~ Andre D.
“I already rank you as one of the best instructors I’ve had… As a former USAF pilot and currently one for a major airline I can get a sense when a guy has the right stuff. You do.” ~ John C.
“I already bought trainings for several hundred dollars and nothing worked…. I found Ian’s training and I was speechless.” ~ Gonde L.
“This is training you could easily charge $2,000 for.” ~ Danyon T.
“I’ve probably doubled the organic traffic we get to our site.” ~ Paul G.
“Your training is by far the #1 best training for anyone to succeed in this industry… I know deep down you are one of the most honest marketers I have EVER SEEN.” ~ Zahra A.
“I wish I found this four years ago.” ~ Rino S.
“Up until now it was just one scam after another! I am very excited to get the ball rolling and I can’t begin to explain to you how relieved I am that I found you…” ~ Jesse-Deana D.
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£14.20 -
The S.E.L.L. System: A Comprehensive Guide to Success in Marketing and Selling for New and Small Businesses
Are you an aspiring entrepreneur with a dream to build a thriving business? Are you a small business owner looking to accelerate your growth and maximise your sales potential? Look no further! “The S.E.L.L. Systemâ„¢” is your ultimate roadmap to mastering the art of sales and marketing in the dynamic and ever-evolving business landscape.
In this essential guide, renowned sales and marketing strategist, Lynne Thomas, shares invaluable insights, proven techniques, and actionable strategies that will empower you to unleash your business’s true potential. Whether you’re launching a start-up or running a small enterprise, this book equips you with the tools to navigate the competitive marketplace and achieve unprecedented success.
“The S.E.L.L. Systemâ„¢” takes you on a transformative journey, breaking down the intricacies of effective marketing and sales practices, offering practical advice, and highlighting real-world examples of businesses that have thrived using these strategies. By combining time-tested principles with innovative approaches, this book delivers a comprehensive framework that ensures long-term growth and profitability.
Inside “The S.E.L.L. Systemâ„¢” you’ll discover:
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The fundamentals of marketing: Learn how to define your target audience, craft a compelling brand story, and develop a powerful marketing plan that resonates with your customers.
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Sales strategies that convert: Master the art of selling, from prospecting and lead generation to closing deals and nurturing long-term customer relationships.
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Digital marketing domination: Unleash the potential of digital channels, including social media, content marketing, search engine optimisation (SEO), and email marketing, to drive customer engagement and boost your online presence.
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Customer-centric approach: Understand your customers’ needs, wants, and pain points, and create tailored solutions that solve their problems and exceed their expectations.
- Scaling your business: Unlock the secrets to scaling your operations, expanding your market reach, and staying ahead of the competition while maintaining profitability.
Whether you’re a novice entrepreneur or an experienced business owner, “The S.E.L.L. Systemâ„¢” provides you with the essential knowledge and practical guidance needed to thrive in today’s competitive marketplace. With its wealth of actionable advice and insider tips, this book is a must-read for anyone seeking to unlock the full potential of their business and achieve lasting success in sales and marketing.
Don’t let your dreams remain just dreams—take the first step towards a profitable and prosperous future with “The S.E.L.L. Systemâ„¢”!
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£0.90 -
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Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (The Jossey-Bass Nonprofit Guidebook Series…
Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention?
In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways.
Inside:
- Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting
- Up-to-date guidance on communicating in a fast-paced, multichannel world
- How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content
- Real-world examples from 100+ nonprofits of all sizes and missions
This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.
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£26.60 -
DIGITAL MARKETING For Beginners 2022: A Comprehensive Guide to Online marketing, Locating Your Customers, and expanding your Business Profitably
If you want to learn more about getting started in the world of online advertising, you’ve come to the right place.In the modern world, we are surrounded by digital media. We use our smartphones, computers, tablets, TVs, and games consoles to access the internet for all kinds of reasons. And, as we’ll explore in this guide to digital marketing, this constant connectivity is a goldmine for marketers.
If you’ve always fancied getting started in digital marketing, this is the book for you. We take a look at what exactly it is, why it’s important, what different types there are, and how you can get the most of it.
With around 4.5 billion internet users worldwide, digital marketing gives businesses the chance to reach people on platforms where they spend a lot of time and money. It also gives smaller companies an opportunity to compete with their huge rivals, allowing them to use data and insights to target customers.
We’ve also seen how vital online shopping is in the first half of 2020. At the peak of the COVID-19 lockdown in the UK, online orders were up 200% compared to the previous year. For all kinds of companies, digital marketing and the sales it generated were a lifeline when stores were closed.
We’ve got the latest on everything from social media to search engine optimization (SEO), content marketing and the user experience (UX), as well as updates on everything from marketing automation, messaging and email, to online and off-line integration. We’ve also got the latest on everything from artificial intelligence (AI) to data security strategies.
Add this book to your library now!Read more
£8.50 -
Cosmetics Marketing: Strategy and Innovation in the Beauty Industry
Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role
of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers.With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
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£30.90 -
Marketing Communications: A European Perspective
Learn the techniques and applications of marketing communications in a European context
Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions. Building on the success of the last edition, the 7th edition uses examples, case studies and research results from various countries, industries and markets to make the concepts more practice orientated and help you grasp essential facts. Extensive case material on global brands like Snickers, Libresse, Guinness, Costco, Baunat, Trooper and Lego have been added to reflect the recent developments in marketing communications.
Pearson, the world’s learning company.
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£40.80£54.10Marketing Communications: A European Perspective
£40.80£54.10 -
SOCIAL MEDIA MARKETING FOR BEGINNERS 2023: Learn how to grow your social media with beginner’s strategy updated for this specific year; this book provides an easy and organized…
Discover how you can pass from being a beginner to a professional Social Media Marketer today!
If you are a beginner who wants to approach the world of social media marketing, you are in the right place.
This book will allow you, once finished, to have important knowledge to grow and become relevant on the major social medias that you know. The techniques and strategies that you will find described step by step in this guide are very updated to today’s social interactions, this is a fundamental feature for this kind of books, the modern world changes day by day and keeping up is difficult but essential to be successful.
And to be successful in social media, you need to speak today’s language.
Would you like to learn more about Social Media Marketing? If so, then you are in the right place.
I want to show you some of the things that we are going to cover together in the book so that you can better understand what we are going to learn.
Here are just some of the topics we will touch together:
● Startup
● Instagram Marketing Strategy
● TikTok
● Much more…
If you want to know more about Social Media Marketing, all you have to do is follow the advice found in this book. So what are you waiting for?
Scroll up, click on “Buy Now with 1-Click”, and Get Your Copy Now!
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£11.70 -
Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!
How to Keep the Dream Alive!
Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging–and, for some, the most discouraging.
Here, Mark Yarnell and Rene Reid Yarnell, two of the industry’s most respected and successful professionals, offer you strategies on how to overcome those first-year obstacles and position yourself for lifelong success. The Yarnells provide you with a wealth of savvy advice on everything you need to know to succeed in network marketing, such as proven systems for recruiting, training, growing and supporting your downline, and much more.
In an easy, step-by-step approach, you will learn how to:
-Deal with rejection
-Recruit and train
-Avoid overmanaging your downline
-Remain focused
-Stay enthusiastic
-Avoid unrealistic expectations
-Conduct those in-home meetings
-Ease out of another profession
You owe it to yourself to read this inspiring book!
“This will be the Bible of Network Marketing.”
— Doug Wead, former special assistant to the president, the Bush AdministrationRead more
£12.60£16.10 -
Affiliate Marketing Crash Course: The Complete Step-by-Step Guide for Beginners to Generate Passive Income by Selling Other People’s Products | Includes Most Profitable Niches
Unearth the Ultimate Crash Course on Affiliate Marketing – A Journey from Novice to Pro with Effective, Profit-Driven Strategies to Earn Passive Income, Even on a Small Budget!
Do you dream of a lucrative avenue that you can master in just a few minutes a day, regardless of your background or experience?
Would you like to step into the world of affiliate marketing with strategies that are data-backed and have been proven to work, time and again?
If so, Affiliate Marketing Crash Course is what you need!
With Affiliate Marketing Crash Course, you’re not just handed theoretical knowledge. Instead, you’re given a robust system, brimming with actionable, reliable strategies that you can set into motion straight away. Dive in, and you’ll soon be setting up an avenue of passive income that keeps on giving!
In this comprehensive collection, every chapter is a stepping stone, guiding you effortlessly from understanding the basics to implementing advanced tactics. This guide is committed to molding you from an eager beginner, who’s treading unfamiliar territory, to a confident affiliate marketer with a toolkit of effective strategies.
Here is what you will find inside the Affiliate Marketing Crash Course:
– The Ins and Outs of a Successful Affiliate Marketing Strategy: Dive deep into the core mechanics of building a robust affiliate blueprint, and ensure maximum conversions and recurring passive income.
– The Most Profitable Niches and How to Enter Them: Uncover the goldmines in the affiliate marketing landscape, and more importantly, learn the strategic steps to position yourself as a leading affiliate in these high-demand areas.
– Three Steps to Diversify Your Affiliate Marketing Business: Explore a triad of proven strategies that will not only protect your earnings from market fluctuations but will also optimize them, ensuring you reap benefits from multiple sources.
– A 7-Steps Checklist of the Successful Affiliate Marketer: This essential checklist is the roadmap every budding affiliate needs. Follow these seven steps meticulously, and watch your affiliate journey transition from a hobby to a full-blown income source.
– The Top Case Studies in the Industry: Real success stories are the best learning tools. Delve into detailed analyses of some of the most triumphant affiliates in the business. Extract invaluable lessons, avoid common pitfalls, and model your strategies after proven winners.
The freshly curated edition of Affiliate Marketing Crash Course also brings you 2 special BONUS, detailing innovative strategies, and the secrets of the experts.
Scroll up and Hit the “Buy Now” Button to Grow an Income with Affiliate Marketing!
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£27.50 -
The Social Media Marketing Master: Surefire Strategies to Go Viral and Spot Trends So You Can Boost Brand Awareness, Increase Profits, Stay Current and Win Loyal Customers in 30…
Revolutionize your brand’s online presence: Master social media marketing and become a viral sensation in 30 days, even if you’ve struggled with social media engagement before!
Many small business owners and marketing professionals find themselves in your shoes, exhausted and frustrated, believing that meaningful online engagement and reliable ROI are elusive, almost mythical, concepts.
Meet “The Social Media Marketing Master”: This one-stop guide is the ultimate tool you need to transform your social media marketing game!
Within the power-packed pages of this transformative book, you’ll discover:
- How to decipher the unique language of each social media platform and utilize it to catapult your brand!
- A detailed, practical guide to creating content that drives engagement, boosts followership and catapults your brand’s online visibility
- Foolproof techniques to stay on top of trends, ensuring your brand stays relevant and in conversations
- Proven strategies that are helping businesses go viral, with examples and a breakdown of why they worked
- A comprehensive guide to interpreting analytics, providing you with insights to refine and revamp your strategies
- The smart way to manage your time effectively across various platforms – all the while keeping the consistency up and the burnout down
- How to effectively respond to negative feedback, converting critics into advocates
- A deep dive into the secret world of influencers: When and how to collaborate for a wider reach
…and so much more!
Despite past challenges, this book provides a fresh, data-driven approach. Don’t let your brand’s posts be lost in the sea of content. Equip yourself with this tool to stand out, control your brand’s trajectory, and elevate its online presence. If you’re ready to go viral, spot trends, and see a dramatic difference in just 30 days, scroll up and click the ‘Add to Cart’ button right away!
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£2.80 -
Marketing. The Bottom Line: Moving marketing from a perceived cost centre into a strategic driver of profit
Marketing needs a wake-up call or risks fading away!
While most business functions continue to advance and evolve, it seems marketing is hidden in a cloud of ‘digital everything’. The illusion of shiny new objects lures the industry to make quick, confused grabs and use old philosophies backed by aimless statistics.
This book aims to shake marketing by the collar. To pull it from the precipice and encourage action… before it’s too late.
If you’re a marketer, you’ll understand – marketing is powerful. But unless you have the courage and conviction for using that power effectively, it will remain undervalued, underutilised, and underperforming in the broader business community.
Previously a confessed anti-marketing salesman who pulls no punches, Richard has redirected a lifetime passion for sales into the marketing lane. Now, he humbly shares how his perspective changed, and his eyes were opened to marketing’s unrivalled commercial importance.
Using a non-jargon narrative, the book is a provocative pep talk with actionable strategies to guide marketers of all levels and aspirations towards their best performance and help tip the scales in marketing’s favour. Your marketing efforts must evolve. Using his book, you can take the first step towards making that happen therefore improving your and your organisation’s marketing efforts.
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£2.90£19.00














































