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Royals and Rebels: The Rise and Fall of the Sikh Empire
In late-eighteenth-century India, the glory of the Mughal emperors was fading, and ambitious newcomers seized power, changing the political map forever. Enter the legendary Maharajah Ranjit Singh, whose Sikh Empire stretched throughout northwestern India into Afghanistan and Tibet. Priya Atwal shines fresh light on this long-lost kingdom, looking beyond its founding father to restore the queens and princes to the story of this empire’s spectacular rise and fall. She brings to life a self-made ruling family, inventively fusing Sikh, Mughal and European ideas of power, but eventually succumbing to gendered family politics, as the Sikh Empire fell to its great rival in the new India: the British. Royals and Rebels is a fascinating tale of family, royalty and the fluidity of power, set in a dramatic global era when new stars rose and upstart empires clashed.Read more
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Your Rainforest Mind: A Guide to the Well-Being of Gifted Adults and Youth
Do you long to drive a Ferrari at top speed on the open road, but find yourself always stuck on the freeway during rush hour? Do you wonder how you can feel like “not enough” and “too much” at the same time? Like the rain forest, are you sometimes intense, multilayered, colorful, creative, overwhelming, highly sensitive, complex, and/or idealistic? And, like the rain forest, have you met too many chainsaws?Enter Paula Prober, M.S., M.Ed., who understands the diversity and complexity of minds like yours. In “Your Rainforest Mind: A Guide to the Well-Being of Gifted Youths and Adults,” Paula explores the challenges faced by gifted adults of all ages. Through case studies and extensive research, Paula will help you tap into your inner creativity, find peace, and discover the limitless potential that comes with your Rainforest Mind.Read more
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Public Law: Text, Cases, and Materials
Public Law: Text, Cases, and Materials offers a fresh approach to the study of constitutional and administrative law by exploring how the law works in practice.The inclusion of extracts from key cases, government reports and academic articles demonstrates the law in action and the incisive commentary that accompanies them explains the significance of each. The expert authors have distilled their knowledge of the institutions and legal principles into concise, focused prose, and they encourage reflection through regular questions and hypothetical examples.
This leading text provides students with a thorough and wide-ranging knowledge of public law, together with a full understanding of the theoretical and political debates in this fascinating and dynamic area of law.
Digital formats and resources
The fifth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
– The e-book offers a mobile experience and convenient access along with functionality tools, navigation features and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
– The online resources that support the book include multiple-choice questions with answer feedback for students to test their understandingRead more
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Shit Just Got Real Wedding Planner Checklist: Funny Wedding Planner Organizer – Budget, Timeline, Checklists, Guest List, Table Seating Wedding Attire … Great engagement gift…
This Comprehensive Beautifully Designed Wedding Planner Has Everything You Need To Make It Easy For You To Organize And Plan Your Perfect Wedding!
This Ultimate Wedding Planner got you covered every step of the way and guide you step by step to plan an unforgettable wedding while not going bridezilla! 🙂
★WHAT WILL YOU FIND IN THIS UlTIMATE WEDDING PLANNER?
- Wedding Expense Trackers for EVERY aspect of wedding planning.
- Guided prompt pages that cover 12 months prior, 9 months, 6 months, 4 months, 1 month, 1 week and 1 day before wedding to-do checklist pages and planning guidelines.
- Weekly wedding planning.
- Wedding attire.
- Personal pages (Bride’s Check List, etc).
- Bachelorette/Bachelor party
- Party Planning (for both the Bride & Groom).
- Guest Lists.
- Pages to keep track of all vendors, photographer, Catering, DJ and Entertainment, Florist, Wedding Cake, Transport, etc.
- Table Seating Planner
- Vendor Contact Sheets and much more!
♥ It makes the perfect engagement or bridal gift for the stylish bride to be!
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Eat Sleep Audition Rehearse Rehearse Freak Out Kill it On Opening Night Repeat: Musical Theatre Journal with Blank Pages to Write in – Theater … Acting Notes: Broadway Gift…
Broadway musical theater journal notebook with blank pages to write in. Take acting notes, stage cues, and dramatic instruction down in this cute actor gift.Read more
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Our Adoption Journey: A journal keepsake for adoption families
Chronicle every progressive happening from start to finalization of your adoption journey!You can choose to use 120 pages as you see fit:
– the decision to adopt
– journal entries of the adoption process
– drawn/written entries
– etc.!The sky is the limit to make this journal reflect your beautiful journey!
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NCFE Level 1/2 Technical Award in Food and Cookery
Trust highly experienced teacher and author Helen Buckland to guide you through the latest NCFE Level 1/2 Technical Award in Food and Cookery (for first teaching from 2022 onwards). This resource will strengthen your understanding of the content and boost the skills required to tackle the external exam and NEA with confidence.
This Student Textbook is:
>> Comprehensive – gain in-depth knowledge with clear explanations of every concept and topic with easy-to-follow chapters.
>> Accessible, reliable and trusted – structured to match the specification and provide you with the information you need to build knowledge, understanding and skills.
>> Designed to support you – boost your confidence when tackling the internal and external assessment with plenty of activities to test and consolidate knowledge.
>> Your go-to guide – an expert author has carefully designed tasks and activities to build your skillset in order to aid progression and questions to assess understanding.Read more
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Packed – The Food Entrepreneur’s Guide: How to Get Noticed and How to be Loved
Are you a food producer entrepreneur?Then this book is for you!How did the founders of innocent drinks, G’NOSH and MOMA! beat thousands of other fabulous food entrepreneurs to win a space on supermarket shelves? And once they were there, how did they win the battle to convince sceptical, time-strapped shoppers to try them over more established brands?Tessa Stuart knows how, because she helped them do it. In this practical, inspirational book, she draws on her 15 years in the food industry to reveal a tried and tested set of principles for getting you from idea, to a product on the shelf, and to being THE next household name.“Got a great food or drink product that no one knows about? Need to grow sales?This book will show you how to ROCK your pack’s on-shelf impact, to give your business the very best chance of being seen, heard, noticed and bought.”Charlotte Knight, founder and owner of G’NOSH DipsRead more
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
OVER 4 MILLION COPIES SOLD
WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 47 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth.
BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:
- A new preface by the authors: Help! My Ocean Is Turning Red
- Updates on all cases and examples in the book, bringing their stories up to the present time
- Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.
To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you’ll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
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Perfect Planner Company – Social Media Planner – Undated A4 Weekly Planner for Work Schedule – Social Media Insights – for Marketers, Social Media Experts, Entrepreneurs – 100…
- WEEKLY CONTENT – Our social media planner provides you with ample room for outlining ideas and organising social media posts across various online platforms, including email marketing and website updates.
- EFFECTIVE PLANNING – Perfect for marketing professionals, social media experts, and entrepreneurs, this social media planner is the ideal companion for effective content management and business growth.
- ACHIEVE YOUR GOALS – Keep track of your statistics and insights and make sure you are on track to achieve your goals whether that is to increase your followers on YouTube or grow your social media accounts.
- PREMIUM QUALITY – Experience our premium quality social media planner with a beautiful artboard flexi cover with gold foiling, featuring gold spiral binding and 90 gsm paper, with a double page spread.
- PERFECT PLANNER COMPANY – We are the planning and organisation experts for busy parents, time-poor entrepreneurs, and stationery enthusiasts. Find your perfect planner with us, because every goal needs a plan!
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Digital Marketing: Advanced Strategies to Start, Acquire, Retain, And Scale a Successful Digital Marketing Agency (Business Blueprint Book 5)
If You’re Ready to Unlock the Secrets of Building a Powerful Digital Marketing Empire, Then Keep Reading! – Discover the Step-By-Step Roadmap That Will Take You From Aspiring Entrepreneur to Industry Powerhouse
Are you ready to discover the secrets behind building a highly successful digital marketing agency that generates massive revenue?
In an increasingly digital world, the power of effective marketing can make or break a business. Look no further than this all-in-one guide to building a top Digital Marketing Agency!
Inside this transformative guide, marketing enthusiasts, entrepreneurs, and aspiring agency owners will embark on a step-by-step journey toward creating a thriving agency that will help you accomplish all your dreams.
Packed with invaluable insights, proven strategies, and practical advice, this book is a comprehensive roadmap that reveals the blueprint for building a highly profitable digital marketing agency from scratch.
Discover:
- How to lay a solid foundation for your agency: From defining your niche and identifying your target audience to crafting a compelling brand identity that sets you apart.
- Core strategies to propel your agency ahead: Utilize the tools of the trade from Search Engine Optimization, to leveraging social media marketing to engage and expand your audience.
- The formula to building a winning team: Learn how to assemble a high-performing team, nurture client relationships, and develop a scalable business model that drives consistent growth.
- Industry secrets to elevate your agency: Be guided through advanced tactics to help you streamline your operations, deliver exceptional results, and secure long-term clients
Whether you’re a marketing professional seeking to launch your own agency or an existing agency owner looking to scale your business to new heights, this book will serve as your ultimate guide to building a successful digital marketing agency.
So, get ready to transform your passion for marketing into a thriving and lucrative business.
Scroll up, Click on “Buy Now”, and Get Your Copy Now!
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Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market
“A must-read for anybody that wants to learn about the art and science of this role.”
— Jeevan Patil, Head of Product Marketing, Cisco Meraki“Whether you’re starting out or are a product marketing leader already, this book will really help you [..] make an impact.”
— Anuneet Kumar, VP of Product Marketing, SalesforceLaunch Products the Right Way.
A comprehensive guide to product marketing — from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business.
Whether you’re looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.
Product Marketing, Simplified covers:
- Understanding the customer journey
- Creating personas
- Building positioning statements
- Writing compelling messaging
- Building a go-to-market strategy
- Determining pricing and packaging
- Launching products
- Working with analysts and the press
- Enabling sales and creating demand
- Influencing the product roadmap
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HBR’s 10 Must Reads on Strategic Marketing (with featured article “Marketing Myopia,” by Theodore Levitt)
Stop pushing products―and start cultivating relationships with the right customers.
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your business.
Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:
- Figure out what business you’re really in
- Create products that perform the jobs people need to get done
- Get a bird’s-eye view of your brand’s strengths and weaknesses
- Tap a market that’s larger than China and India combined
- Deliver superior value to your B2B customers
- End the war between sales and marketing
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating:
-Marketing automation, personalization, messaging and email
-Online and offline integration
-The power of technologies, such as AI
-New data protection and privacy strategiesAccompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.
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Social Media Marketing 2024: Mastering New Trends & Strategies for Online Success
Prepare to take your social media marketing to the next level with “Social Media Marketing 2024.”This book edition is your definitive guide to the ever-evolving landscape of social media marketing in the year 2024 and beyond. With social media platforms constantly changing and user behaviors evolving, this book is your compass to navigate the complex terrain of online engagement. It offers valuable insights into emerging trends, innovative strategies, and the latest tools that will define the social media marketing landscape in 2024.
Inside, you’ll discover:
- In-depth analyses of the newest platforms and technologies shaping the digital sphere.
- Proven methods for creating captivating content that resonates with your target audience.
- Strategies for leveraging data analytics to make informed marketing decisions and optimize your campaigns.
- Expert insights into the transformative power of influencer marketing, AI-driven automation, and video marketing.
With practical tips, real-world case studies, and actionable advice, “Social Media Marketing 2024” is an indispensable resource for marketers, business owners, and digital enthusiasts. Whether you’re a seasoned professional or just beginning your journey, this book will equip you to create winning strategies and thrive in the dynamic world of social media marketing. Embrace the future of marketing with confidence and success. Are you interested? If you replied affirmatively, CLICK ON THE BUY BUTTON IMMEDIATELY!
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Instagram Marketing: A Guide to Growing Your Brand with Instagram
INSTAGRAM MARKETING
Introducing the ultimate guide to Instagram marketing!
Are you struggling to grow your Instagram following for your personal brand, business, or just for fun? Look no further! This book, “Instagram Marketing: A Guide to Growing Your Brand with Instagram” is here to teach you the ins and outs of promoting your brand on the world’s largest photo-sharing platform.
In this comprehensive guide, you’ll learn how to:
- Run effective Instagram ads to reach your target audience
- Create visually stunning, engaging content that will keep your followers coming back for more
- Understand and analyze your Instagram analytics to track your growth and success
We’ve compiled years of experience and expertise into this easy-to-follow guide, making it the perfect resource for anyone looking to take their Instagram marketing to the next level. Whether you’re a small business owner, a social media influencer, or just looking to boost your personal brand, this book has something for everyone.
Don’t let your Instagram presence fall behind the competition. Purchase this book today, available in both print and digital formats, and start seeing real results on your account!
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The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success
Discover the teachings and insights from the world’s leading marketing courses with The 30 Day MBA in Marketing.
From advertising and promotion to buyer behaviour and budgets, this comprehensive book includes all of the modules you would find at a top business school, allowing you to fill the gaps in your knowledge and develop your creative, analytical and decision-making skills. It also features an array of fascinating case studies from some of the world’s most successful businesses, clarifying how these skills drive success.
With its comprehensive insights and accessible guidance, The 30 Day MBA in Marketingis essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge.
About the 30 Day MBA Series…
MBAs are expensive, demanding and time-consuming. Covering marketing, finance and international business, this internationally bestselling series offers you the same world-class insights and guidance without the costly investment.Read more
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world’s leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.
Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing ‘rules’ upside-down.
Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level.
This fully revised second edition of The Luxury Strategy explores the diversity of meanings of ‘luxury’ across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands.
Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
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The Ultimate B2B Marketing List : 200+ Tactics You Need to Try
Packed with practical and fresh marketing tactics that can be implemented immediately and drive impact in a B2B business, this book is a must-have for any B2B Marketer.
Inside, find innovative ways to:
- Get to know your dream buyers
- Craft killer content
- Climb the search engine rankings
- Unleash the power of social media
- Master conversion optimisation
- Align sales and marketing
- Explore other creative tactics
- Keep customers coming back for more
- And more
You’ll find hacks, quick tips, and tools to make the marketer’s life easier, including a bonus guide on Chat-GPT for maximum marketing results.
It is a treasure trove of new ideas that can set marketers apart from their competition and provide value for even the most experienced marketing professionals.
Make this book your go-to resource to be a marketing superstar !
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The Cold Email Manifesto: How to fill your sales pipeline, convert like crazy and level up your business in 90 days or less
Change your life and take your sales team to the next level by implementing Silicon Valley’s multi-billion dollar secret weapon.
Cold Email is a superpower. It allows you to:
* Pitch companies that do not know you in order to get what you want
* Clone your most profitable client
* Add predictability to your sales pipeline
* And more
Cold Email Manifesto distills the insights we’ve found teaching over 100,000 people across the globe and works for any B2B company.
Most organizations struggle to grow. The most common issues that sales teams cite are 1) not enough leads and 2) conversion rate is too low. Cold Email Manifesto fixes both of these by giving you access to a predictable system for finding leads, messaging them, selling to them and growing your sales team.
Hop in and let’s transform your business in the next 90 days!
“Alex is the real deal, I’ve watched him write emails and get responses from Fortune 500 CEOs same day”
-Dennis Yu, Blitzmetrics
“Alex, just wanted to say thank you! Last month we had our best sales month ever. We did 10.5k in sales and this month I’m at 16k already and will probably hit around 20-25k this month”
-Matthew Fabrico, Agency Owner
“Alex, just want to thank you for the success you’ve already brought to my speaking business after learning your secrets about email outreach and marketing. From just our first hour [implementing your concepts] I’ve already generated 50k in business… ONE HOUR!! You’re definitely a game changer!”
-Magie Cook, CEO Magie’s Salsa (Acquired by Campbells)
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Marketing: A Love Story: How to Matter to Your Customers
“Bernadette’s back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors.”—SETH GODIN
One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.
Marketing has become a necessary evil for every business, but what if we adopted a different view of it?
What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems?
What if marketing was how we found more ways to do better work and to matter to our customers?
What if marketing was where we began our journey towards understanding what people need and want?
What if it was our vantage point for seeing the world through the eyes of our customers?
How different would marketing be then?
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Book of Branding – a guide to creating brand identity for startups and beyond
Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity.
The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved.
Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.
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SaaS B2B Growth Marketing: A Comprehensive Guide
This book is a comprehensive guide to SaaS B2B growth marketing. It covers all the key aspects of developing and implementing a successful growth marketing strategy, including identifying your ideal customer profile, creating a content strategy, building an SEO strategy, leveraging social media, and implementing paid advertising and referral programs. The book also provides valuable insights on analyzing and optimizing your growth marketing strategy, overcoming common challenges, and scaling your efforts. Through case studies and expert advice, readers will learn how to harness the power of customer feedback and voice to achieve their growth marketing goals.Chapter 1: Understanding SaaS B2B Growth Marketing
Chapter 2: Developing a Growth Marketing Mindset
Chapter 3: Identifying Your Ideal Customer Profile
Chapter 4: Creating a Growth Marketing Strategy
Chapter 5: Setting up a Growth Marketing Stack
Chapter 6: Developing a Content Strategy
Chapter 7: Building an SEO Strategy
Chapter 8: Leveraging Social Media for Growth
Chapter 9: Creating a Paid Advertising StrategyChapter 10: Implementing a Referral Program
Chapter 11: Maximizing Email Marketing for Growth
Chapter 12: Analyzing and Optimizing Your Growth Marketing Strategy
Chapter 13: Scaling Your Growth Marketing Strategy
Chapter 14: Overcoming Common Growth Marketing Challenges
Chapter 15: Case Studies of Successful SaaS B2B Growth Marketing Strategies
Chapter 16: The Power of Customer Feedback and Voice in SaaS B2B Growth Marketing Strategies
Chapter 17: Using Data Science for Growth Marketing
Chapter 18: Building and Managing a Growth Marketing Team
Chapter 19: ChatGPT and Growth Marketing SaaS B2B
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Essentials of Services Marketing, Global Edition: Wirtz Essentials of Services Marketing, Global Edition 3
Essentials of Services Marketing, 3rd Edition is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
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Teenpreneur 2: The Teenagers Guide to Marketing and Selling Your Ideas
Are you a young entrepreneur with big ideas? Are you ready to take your business to the next level? Look no further! “Teenpreneur 2 – The Teenager’s Guide to Marketing and Selling Your Ideas” is here to guide you through the exciting world of marketing and sales.Building on the success of the first book in the series, “Teenpreneur – How to Build a Business in Your Teens,” this eagerly anticipated sequel dives deep into the strategies and techniques that will help you effectively market and sell your ideas. Written by Errol Lawson, a seasoned entrepreneur and expert in the field, this book is tailored for ambitious teenagers like you who are ready to make their mark in the business world.
Inside these pages, you’ll find a wealth of practical advice, actionable tips, and real-life case studies that showcase how young entrepreneurs like yourself have successfully marketed their products, services, and ideas. From personal branding to content marketing, social media strategies, and more, “Teenpreneur 2” equips you with the knowledge and skills you need to stand out in today’s competitive market.
Whether you’re launching a new product, starting a side hustle, or simply looking to sharpen your marketing acumen, this book is your go-to resource. With its engaging and relatable writing style, “Teenpreneur 2” makes complex concepts easy to understand, ensuring that you’ll gain insights that you can put into practice right away.
Don’t miss out on the opportunity to learn from real-world examples, proven strategies, and Errol Lawson’s wealth of experience. Get ready to unleash your entrepreneurial spirit and make your ideas shine with “Teenpreneur 2 – The Teenager’s Guide to Marketing and Selling Your Ideas.” Get your copy today and embark on your journey to marketing success!
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£5.70 -
Instagram Marketing for Beginners: A Complete Guide on How to Make Money with Instagram and Grow Your Business in No Time
Are you ready to unlock the potential of Instagram for your business? “Instagram Marketing for Beginners” provides a comprehensive guide to mastering the art of digital marketing on Instagram. With step-by-step instructions, readers can learn the basics of selecting a niche, targeting an audience, and creating engaging content. This book also reveals secrets to monetizing an Instagram account and growing a revenue-generating powerhouse. Plus, readers will benefit from the insider tips, tricks, and strategies to maximize the impact of their efforts.
Benefits of reading this book:
- Gain a better understanding of Instagram marketing and how it can drive business growth
- Learn the fundamentals of content creation and the art of digital branding
- Discover insider tips and strategies for account management and follower engagement
- Uncover the secrets of monetizing an Instagram account
What’s included in the book:
- Basics of Instagram marketing and understanding its potential
- Strategies for selecting a niche and targeting an ideal audience
- Tips and tricks for content creation and digital branding
- Insider strategies for account management and follower engagement
- Guidelines for monetizing an Instagram account
Don’t wait; buy “Instagram Marketing for Beginners” now before the price changes!
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Let’s Grow, Girl!: Your Network Marketing Playbook Where You Get Paid to Be You
Do you long for a lucrative career free from the constraints of the nine to five work world while affording you and your family the lifestyle you dream of?In this fun, irreverent, and highly practical playbook, mascara millionaire and network marketing maven Shari Owen Brown gives you the insight and know-how you need to start and grow a successful career in direct sales.
It all starts with how you think. Let’s Grow, Girl! introduces you to the five aspects of mindset that set you up for success. Through personal stories from Brown’s stellar career journey and examples of the remarkable women she has coached, she shows you how to establish a rock-solid foundation for your business. You will learn:
- how what makes you weird is your greatest gift and to embrace that special quirk that makes you different
- how to move from insecurities to influence and impact by showing how to create a community that empowers people and opens up space for magic to happen!
- how to move in the direction of every opportunity, harnessing fear to work for you not against you
- and, most importantly, the nuts and bolts of how to build your network and make serious MONEY.
Brown shows you her step-by-step process to achieve success, including the necessary skills of network building, duplicating, and power-house selling—even if you hate sales.
Based on the curriculum Brown teaches in workshops online and around the world, Let’s Grow, Girl! is a direct-selling bible for success! These lessons WORK and the thousands of women who have already followed Shari Brown’s coaching have the businesses to prove it. Now, it’s your turn!
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Video Marketing: Create Engaging Video Campaigns to Drive Brand Growth and Sales
In a ‘video first’ world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales.
Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, Kleenex, and Red Bull, it explores which video types and platforms brands should use, using multi-video campaigns, live videos and webinars, as well as creating and editing video campaigns on a budget using DSLRs and smartphones.
Updated with the latest developments, this second edition of Video Marketing contains new chapters on understanding your audience and buying media space on ad networks and social media, as well as further content on personal and personalized content and avoiding potential pitfalls such as frauds, fake views and updates. Accompanying online resources consist of video links for campaigns discussed in the book and a downloadable strategy planner for readers to complete and put into action.
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£20.90 -
Marketing Strategy Workbook and 2024 Planner: Dark Smarts the magic and logic of marketing
Introducing the Dark Smarts Marketing Strategy workbook and 2024 calendar – a marketing workbook like no other!
Immerse yourself in a captivating blend of creativity and strategy as we explore the world of marketing in the year 2024.This workbook takes you on a quarterly adventure, aligning your marketing efforts with the changing seasons. Each quarter unveils a unique theme, providing you with fresh perspectives and innovative ideas to elevate your marketing game.
Whether you’re an aspiring entrepreneur, starting your marketing journey, or a seasoned professional, you will find inspiration to help you have a successful 2024.
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Marketing: A Very Short Introduction (Very Short Introductions)
Very Short Introductions: Brilliant, Sharp, InspiringMarketing is pivotal in today’s world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company’s offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation’s ability to reach potential customers.
This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer’s purchasing habits.
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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£7.10£8.50 -
Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns
Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook.
Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement.
Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces.
Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.
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£33.20 -
Social Media Marketing Workbook: How to Use Social Media for Business (2023 Marketing – Social Media, SEO, & Online Ads Books)
UPDATED: Fall, 2023 – FALL UPDATED EDITION
2023 UPDATED EDITION – Social Media Marketing 2023Learn SOCIAL MEDIA MARKETING in Plain English – Step by Step!
Buy the Social Media Book Used by Stanford Continuing Studies to Teach Social Media Marketing.- Updated – Fully updated for 2023, including the concepts of “Recommendation Engines” vs. “Traditional” social media.
- Social Media Marketing explained. It’s a PARTY and you are the PARTY THROWER.
- Platform-by-Platform – Step-by-step Marketing on Facebook, Instagram, TikTok, LinkedIn, YouTube, Twitter, Pinterest.
- Read the Reviews – compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books
- Learn to Advertise on Social Media Platforms without losing money
- Watch Videos – view step-by-step companion VIDEOS that SHOW you how to use social media for your business.
- Use the Worksheets – download WORKSHEETS that guide you step-by-step for EACH platform – Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.
- Access Free Tools – access the companion Marketing Almanac with free tools for social media marketing!
The #1 Bestselling Book on Social Media Marketing for Your Business
- Jason McDonald – written by a successful practitioner of Social Media Marketing
- Stanford University – used by Dr. McDonald in his courses, both online and in face-to-face workshops
- Got Questions? – just Google ‘Jason McDonald’ and send a quick email or call.
The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.
Table of Contents- Introduction – how this book works. How to access the companion worksheets and resources.
- Social Media Marketing – what it means to use social media for ‘marketing.’ It’s a Party and you are the Party Thrower.
- Content Marketing – Content is the ‘food and entertainment’ of your social media party. How to create a content marketing machine.
- Facebook – understanding how to market, “organically,” on Facebook via Facebook posts, Pages, and Groups. Facebook Advertising.
- Facebook Ads – master the in’s and out’s of advertising on Facebook and Instagram.
- LinkedIn – optimizing your profile, using LinkedIn to schmooze. LinkedIn content strategies.
- Twitter – Do you tweet? Should you? The hidden opportunities amidst the noise of Twitter.
- Instagram – the #1 platform for visual shopping and consumer outreach. Both organic and advertising.
- YouTube – the three uses of video – supportive, SEO, and sharing / viral plus native video on other platforms.
- TikTok – the new kid on the block and how to use TikTok for B2C marketing.
- Pinterest – Pin it to win it on Pinterest
- Email Marketing – the Rodney Dangerfield of social media marketing
Social Media Marketing in PLAIN ENGLISH – step-by-step with a leading instructor from Stanford Continuing Studies
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Marketing Ninja Gift: A5 Blank Lined Notebook Journal for Marketing Ninja | Funny Thank You and Appreciation Gifts, Retirement, End of Year Gift, Gag Gift
Need to show your cool Marketing Ninja how much they mean to you?
You’ve come across this great notebook that will do the job perfectly!Great notebook for taking notes, journaling, organizing, writing and brainstorming.
Suitable for any special occasion: Christmas, Secret Santa, Birthday, Graduation, Retirement, Appreciation, etc.- 6×9 Inches (A5)
- 120 Pages
- Sleek, matte-finished Premium cover for a professional look
- Excellent and thick binding
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Digital Marketing: Strategic Planning & Integration
An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies.
The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy.
Key features:
- Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok.
- A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios.
- ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing.
- ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet.
- The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone.
- Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading.
- Worked digital marketing plan.
- Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles.
Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
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£37.10£43.70Digital Marketing: Strategic Planning & Integration
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Web3 Marketing: A Handbook for the Next Internet Revolution
THE ESSENTIAL WEB3 MARKETING BOOK
For a limited time, claim an NFT with a copy of your book!
Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.
As former CMO of ConsenSys then Founder and CEO of top web3 marketing firm Serotonin―Amanda Cassatt is in a unique position to tell this story, and delivers a remarkably clear, nontechnical guide to the history, key concepts, and still-evolving landscape of Web3. Cassatt explains how Web3 transforms time-tested approaches to marketing and brand-building, including how to build a Web3 community. This book is a must-read for professionals at any level in their Web3 careers―already working or investing in Web3, exploring what it means for their business, or considering a jump into something new―and for anyone who wants to understand the next internet revolution.
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Affiliate Marketing For Dummies
Get Your Piece of the Hottest Business Online Today!
Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock, Lowe’s, Priceline & others have programs so you can profit from the thousands of products they offer.
Affiliate marketing is ideal for bloggers looking to monetize their work. This is a multibillion-dollar market, and there are 10+ million people involved in the biz worldwide. There’s always room for more because the opportunity keeps growing as more and more companies offer affiliate programs. Affiliate Marketing For Dummies shows you how to get a slice of the pie!
- Choose the right affiliate product or service for you
- Find the best affiliate programs for you
- Find the best affiliate marketing strategies
Affiliate Marketing for Dummies is your friendly step-by-step guide to getting in on this moneymaker―big time.
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£17.20£20.90Affiliate Marketing For Dummies
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Marketing Warfare (MARKETING/SALES/ADV & PROMO)
You’ve got your hands on one of the greatest marketing manuals ever written–the classic that defines the strategies, plans, and campaigns of today’s marketing battlefield. Marketing is war. To triumph over the competition, it’s not enough to target customers. Marketers must take aim at their competitors – and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics – defensive, offensive, flanking, and guerrilla. It’s the book that wrote the new rules! Praise For “Marketing Warfare”: “By far the most valuable and exiting business book to come along in years.” – “Glamour”. “Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster.” – “New York”. “Chock-a-block with examples of successful and failed marketing campaigns…Makes for a very interesing and relevant read.” – “USA Today”.Read more
£14.70£17.10Marketing Warfare (MARKETING/SALES/ADV & PROMO)
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Digital Marketing
Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands.
Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today.
The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning.
This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L’Oréal.
Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the ‘Essential Digital Skills’ boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals.
Pearson, the world’s learning company.
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£56.90£58.90Digital Marketing
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SEO in 2023: 101 of the world’s leading SEOs share their number 1, actionable tip for 2023
We asked 101! of the world’s leading SEOs to share their number one actionable tip for 2023. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year…
You would have thought that if we asked 101 SEOs the same question (What is your number 1 SEO tip for 2023?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more.
What’s covered?
CHAPTER 1: Key Considerations – chapter one intends to provide an overview of what’s changed and where SEO is going in general
CHAPTER 2: Auditing – what drives technical success in 2023 and what you should be looking out for that may harm your technical success
CHAPTER 3: Content Structure – why E-A-T is important, and how to structure your content in a way that appeals to people as well as search engines
CHAPTER 4: Targeting – why intent matters and how to focus your efforts on reaching the right person at the right time
CHAPTER 5: Content Planning – the key elements to incorporate as part of a content strategy
CHAPTER 6: Content Production – what to include in your content specifically, and what type of content works best
CHAPTER 7: Guide the Bots – how to help Google and other search engines more quickly and more easily understand, and be confident in the meaning of your content
CHAPTER 8: SERP SEO – why you need to stay on top of what the SERP looks like for your target queries and how to use the SERP to style your content
CHAPTER 9: User Centricity – why focusing on users is important for SEO and how user experience impacts SEO
CHAPTER 10: Links – what link building looks like in 2023 and how to optimize your internal links
CHAPTER 11: Local SEO – how Google Business Profile is changing and thoughts around location schema
CHAPTER 12: Integrate – how you can be more effective at SEO by working more closely with other digital marketing channels
CHAPTER 13: Think Outside the Box – opportunities that could radically change the way that you do SEO over the coming year
CHAPTER 14: Analytics & Testing – what to measure, how to measure it and how to improve what you do through testing
CHAPTER 15: Evergreen Advice – Key elements that you shouldn’t forget about – and if all else fails, how to find a new SEO job!
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Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits
Semiotics is a superpower for marketers. It’s a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands.
Companies such as Unilever and P&G have attested to the success of Lawes semiotics in stimulating innovation and boosting sales. Now newly updated, this second edition is packed with even more revelations about brands, consumers and their emerging needs. Three new chapters reveal the unseen social forces that drive the Be Kind movement, public appetite for sincerity and the emotions of younger generations.
Using Semiotics in Marketing is an acclaimed how-to guide that makes semiotics accessible. It ensures all agency-side and client-side marketers can pick up the skills to use and apply semiotics to brands and is the only book on semiotics ever published that sets out a complete blueprint for research projects. This is your one-stop guide to learn how to write briefs and proposals, design projects, conduct analysis, write reports and present research findings.
Start using semiotics today. Position and launch new brands, rejuvenate established ones, design products and packaging and inspire timely and provocative ad campaigns. See the future. Innovate.
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£26.10£28.50 -
Marketing Magic: How I produced 7 billion views, 50 million social media followers and $250,000,000 in yearly revenue without paid advertising!
Does this book promise to make you and your brand an overnight sensation with millions of followers and instant fortune?Nope.
Is it a guide offering a ‘magic formula’ that will eliminate all effort on your path towards success?
Absolutely not.
But will this book provide you with a detailed, step-by-step roadmap specifically designed to help business owners, entrepreneurs, and those passionate about their crafts build sustainable, profitable brands that last for generations?
Yes.
And it does so more effectively than you might think possible.
Here’s why this book is different:
- Create Your Own Economy: Learn about untapped opportunities in any economic landscape to grow your business. You don’t need to be at the mercy of market fluctuations anymore.
- Discover the Secret Ingredient to Highly Successful Brands: Discover what sets top-performing brands apart in capturing attention and converting it into revenue—and learn how to instill this magnetic quality into your own brand.
- How to Grow Your Business Using Social Media: Essential tips for creating a compelling online presence, even if you’re starting from scratch.
This isn’t just another book about marketing—it’s a proven strategy. A practical strategy built on real experiences and successes.
So, are you ready to scale your brand and achieve your dreams, regardless of whether you’re running a side hustle or a multi-million-dollar operation?
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Foundations of Marketing, 6e
Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy.
Discover:
- How marketing adds value to customers and organizations
- How innovative brand positioning drives commercial success
- How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels
- How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities.
Key features:
- Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC.
- Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally.
- Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues.
- 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry.
- Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.
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£34.20£54.10Foundations of Marketing, 6e
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Guerrilla Marketing: Cutting-edge strategies for the 21st century
The book every small-business owner should own
First published in 1983, Jay Levinson’s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it.
In this completely updated and expanded fourth edition of Levinson’s first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace.
Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, Guerrilla Marketing will be the entrepreneur’s marketing bible for the twenty-first century.
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£12.20£13.30 -
Marketing Strategy and Competitive Positioning, 7th Edition
For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplace
Marketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and implementing a rigorous marketing strategy. This book focuses on competitive positioning and includes in-depth discussions of the processes used within marketing to achieve competitive advantage in a business environment – by creating and sustaining superior performance in the marketplace. The key approach used in this book is to focus on two central issues in marketing strategy formulation – the identification of target markets, and the creation of a differential advantage. In doing so, it recognises the emergence of potential new target markets born of the recession, increased concern for climate change and disruption from ongoing technological advances. It helps you examine ways in which firms can differentiate offerings through recognition of environmental and social concerns and innovation.
Pearson, the world’s learning company.
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£42.80£47.50 -
Marketing Is My Superpower: A 6×9 Inch Softcover Diary Notebook With 110 Blank Lined Pages. Funny Vintage Marketing Journal to write in. Marketing Gift and SuperPower Retro…
This is a Vintage and Retro Birthday, Anniversary, Valentine’s day, or any occasion gift for Marketing lovers to doodle, sketch, put stickers, write memories, or take notes in.Read more
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Community Is Your Currency: 10 Steps to Creating A Thriving Online Community & Growing Your Business
Are you looking to supercharge your business and grow your online community?
The key to a booming business is your community. Founder of social media consultancy The Selfhood, Daisy Morris, is here with the ultimate guide for all the side-hustlers, creators, business owners and freelancers looking to build a genuine community on social media.
This book drops the jargon – Daisy will teach you how to take your community on a journey. From brand awareness through to conversion, you will have the confidence to expand your reach while nurturing your existing fans, followers, subscribers and customers to turn them in to loyal and repeat customers. You will learn how to create meaningful connections with your audience, through real-life case studies, simple exercises and top-notch business advice. A must-read for any business owner.
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£13.20£16.10 -
Principles of Marketing
Create market value through innovative customer connections and engagement
Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world – examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-value framework, to help you understand how to create value and build customer relationships.
In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing, 8th European Edition, helps you master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
New to this edition
Thoroughly revised to reflect the major trends impacting contemporary marketing, the 8th Edition is packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
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New coverage and fresh examples throughout the text addressing the latest developments in customer engagement tools, practices and developments including real time research and customer co-creation product development
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Updated coverage of emergent online, mobile and social media technologies including real-time listening and social selling
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Improved learning design with chapter-opening stories, clear learning outcomes and explanatory author comments on major chapter sections
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New end-of-chapter case studies and video cases to apply learning to actual companies.
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Increased coverage of sustainable marketing and global marketing
This is a key text for both undergraduate and postgraduate marketing programmes.
Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.
Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.
Lloyd C. Harris is Head of the Marketing Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals.
Hongwei He is Professor of Marketing at Alliance Manchester Business School, University of Manchester, and as Associate Editor for Journal of Business Research.
Pearson, the world’s learning company.
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£50.30Principles of Marketing
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