Recommended Items
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BSL Mini TOPICS for TOTS: Greetings & Manners, Colours, Weather, Minibeasts, Happy Birthday: British Sign Language Vocabulary (Let’s Sign Early Years)
Colourful illustrations with pictures and signs to educate the senses and stimulate hand and mind coordination. A simple and enjoyable route to learning.
In addition to the clear needs of individuals who are deaf or partially hearing, sign language is also used in communication with children and adults with a wide range of special needs such as:
• Learning disability
• Down Syndrome
• Autism Spectrum Disorder (ASD)
• Additional speech, language & communication needs
• To benefit development through Baby Signing
• English as a second languageBeing able to identify and name everyday objects and events can enhance young children’s self esteem and sense of achievement.
Learn how to greet people, the names of colours, what’s the weather like today, is that a bee or a wasp? And how to sign ‘Happy Birthday’ to your friends and family.
This book is also available as a Kindle ebook. Tablets and touch-screen technology can be particularly beneficial to reluctant readers and are an important way to engage key groups of young children where literacy is a concern.
The same Colour, Weather and Minibeast topics are also separately available as Kindle ebooks in Flashcard format, one sign per page for easy mobile reference for smart phone and tablets – low-cost and easy to carry and refer to on the go with appeal to learners of all ages and abilities.
This printed book provides a collection of their contents with some extras.
The key-word vocabulary enables constructions in both British Sign Language (BSL) and Sign Supported English (SSE). Ideal for young children who are deaf or have special educational needs (SEN) in addition to all sign language learners and baby signers.
Includes: Basic Handshape Key and Fingerspelling Alphabet.
Each topic is colour-coded for easy reference and begins with a summary page of the signs, making a useful reminder page to go back to and test what you have learned.
Additional pictorial graphics based on the Mulberry Symbols with kind permission.
Some signs, particularly those for colours, have a number of regional variations and the illustrations show more than one option..
The most commonly used versions of signs have been chosen but regional variations need to be checked with your local BSL community and face to face contact with native sign language users is recommended as the best way to learn.
Supported by the Let’s Sign BSL publications.
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£5.70£6.30 -
Barbie: All Dolled Up: Celebrating 50 Years of Barbie
As the world’s most famous doll celebrates her 50th birthday, this fully illustrated, interactive book commemorates five decades of Barbie history in fabulous style “Barbie: All Dolled Up” is a vibrant, interactive celebration of Barbie’s 50th anniversary. Fully illustrated, this unique book features rare artwork and memorabilia throughout: original 1960s packaging, old Barbie comic books, designers’ sketches and much, much more will be reproduced both as flat art and as 3-d pieces, for a tactile presentation which truly brings Barbie to life. The book will be broken into chapters according to key eras in Barbie’s development – 1959-60s, the Mod Era of ’67-’70, the big, bold ’80s, the Totally Hair ’90s, up to the present day. The narrative combines historical detail with personal memories of Barbie through quotes from mums & daughters, celebrities, designers and more. Fully licensed by Mattel: “Barbie: All Dolled Up” piggybacks a year of events and marketing initiatives being staged for the 50th Anniversary. Media event: The anniversary year has already acres of coverage in the fashion press (“Elle”, “Vogue”, “Glamour” etc) and national newspapers (“Guardian”, “Telegraph”, “Independent”, “Metro” etc). Remarkably large audience: From 5 to 50, Barbie bridges the generations. Interactive features and rare artwork: Original ’60s packaging, old Barbie comic books, designers’ sketches and much more will be reproduced both as flat art and 3-d pieces, for a tactile presentation of the rarest Barbie ephemera. High profile names: Noted celebrities and fashion designers including Diane Von Furstenburg, Anna Sui, Vera Wang and Badgley Mischka have contributed quotes on Barbie and her influence for use in the book. Huge collectible market: Limited edition Barbie dolls sell for hundreds of pounds, and collectors websites and magazines abound.Read more
£24.60 -
Fascinating Facts to Blow Your Curious Mind: An awesome collection of the wildest trivia about everything on Earth … and beyond!
Did you know that the reason you can never find the end of a rainbow is because they are actually full circles?
Or that our fingers shrivel up when they get wet because our bodies are adapting to give us a better grip in the water?
Fascinating Facts to Blow Your Curious Mind features unlikely and hilarious trivia on everything from history and animals to the ocean and space, as well as a special section on little-known knowledge which one day just might save your life.
Inside, you can also find answers to such key questions as:
Are we all related?
What is more dangerous, a koala or a crocodile?
Did the Pope cause the Black Death?
Why was ‘New York’ once known as ‘New Orange’?
Should you use spiderwebs as a bandage?
How much bamboo would it take to cover the Taj Mahal?Read more
£11.50£13.50 -
Squishmallows Official Collectors’ Guide: The Perfect Gift For Fans Of The #1 Plush Property
This authorised book is the perfect gift for fans of the #1 plush property
Based on the bestselling squishy toy, this adorable collector’s guide is the perfect gift for any Squishmallows fan!
They’re lovable, they’re squishy―they’re Squishmallows! This OFFICIAL Collector’s Guide is packed with quirky tidbits, top-ten lists, bios & stats, and a “rarity factor” for Squishmallows’ collectible characters. Filled with hundreds of colorful photos and unique art styles. Avid fans, new collectors, young or old, Squishmallows: The Collector’s Guide is perfect for just about anyone!
Squishmallows are plush toys that are here to fill your hearts with love and affection. Since 2017, the versatile Squishmallows have grown into an international phenomenon and offer comfort, support, and warmth as friends, couch companions, bedtime buddies, and travel teammates. With more than 500 Squishmallows characters to collect, young fans can aspire to be like their favorite characters. Each Squishmallow has its own unique name and storyline to add to the fun.
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£11.30 -
Practical Programming for Strength Training
Immaculate, like new conditionRead more
£35.10 -
Holly Webb Series 2 – Animal Stories, Pet Rescue Adventure – Puppy and Kitten 10 Books Collection Set (Books 11 To 20)
Holly Webb Series 2 Puppy and Kitten 10 Books Collection Set. Titles in this set are: The Puppy who was Left Behind, Alone In The Night , The Abandoned Puppy, The Rescued Puppy, The Missing Kitten, The Lost Puppy , The Kitten Nobody Wanted, The Secret Puppy, Smudge The Stolen kitten, The Frightened kittensRead more
£20.90 -
Christmas at the Wartime Bookshop: Book 3 in the feel-good WWII saga series about a community-run bookshop, from the bestselling author (The Wartime Bookshop, 3)
**Available for pre-order now**
Alice, Kate and Naomi want to keep the magic of Christmas alive in their village of Churchwood but a thief in the area and a new family that shuns the local community are only the first of the problems they face.
Naomi is fighting to free herself from Alexander – the man who married her for her money, then kept a secret family behind her back. But will she be able to achieve the independence she craves?
Alice’s dreams came true when she married sweetheart Daniel. Now he has returned to the fighting, but Alice is delighted to discover that she’s carrying his child. Will the family make it through the war unscathed?
While Kate’s life on Brimbles Farm has never been easy, she now has help from land girls Pearl and Ruby. But what will it mean for them all when Kate’s brother returns from the war with terrible injuries? And why has pilot Leo, the man she loves, stopped writing?
As ever, the Wartime Bookshop is a source of community and comfort. But disaster is about to strike…
Christmas at the Wartime Bookshop is the third novel in the uplifting Wartime Bookshop series, perfect for fans of Donna Douglas and Elaine Everest.
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**Real readers are LOVING The Wartime Bookshop series**
‘BRILLIANT’
‘Oh I loved this book… please carry on the good writing’
‘Wow what a brilliant start to a new series’
‘Outstandingly fabulous, warm and inviting… so glad there is going to be a follow-on’
‘I was only two pages in when I knew this would be a 5 star read… I honestly can’t put my excitement into words at the thought of reading the next one’
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£7.00£7.60
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The Adoption Constellation: New Ways of Thinking About and Practicing Adoption
Clinical psychologist, Michael Grand, brings a compassionate understanding to all members of the adoption constellation. Drawing upon a lifetime of personal experience, research and clinical practice, he challenges conventional ways of thinking about adoption. The limitations of attachment theory as an explanation of adoption outcome are presented. In its place, he suggests a narrative understanding of adoption. Core themes of identity, grief, mattering and trust, permeate these narratives and shape the experience of members of the constellation. As a passionate advocate for openness, Grand explores the psychological costs of denying identifying information to adopted individuals and their birth kin. Parallels are also drawn to an impending crisis as offspring of assisted reproduction seek answers to their identity questions. The book concludes with a consideration of alternative permanency arrangements and a primer for opening closed adoption records. This book will change how we approach adoption in all of its manifestations. Adoptees, birth and adoptive kin, social workers, clergy, teachers, therapists, and legislators alike will find meaning within these pages.Read more
£11.00 -
The Adoption Machine: The Dark History of Ireland’s Mother & Baby Homes and the Inside Story of How ‘Tuam 800’ Became a Global Scandal
A SURVIVOR’S LIFELONG QUEST FOR TRUTH AND JUSTICEMAY 2014. The Irish public woke to the horrific discovery of a mass grave containing the remains of most 800 babies in the ‘Angels’ Plot’ of Tuam’s Mother and Baby Home. What followed would rock the last vestiges of Catholic Ireland, enrage an increasingly secularised nation, and lead to a Commission of Inquiry.
In The Adoption Machine, Paul Jude Redmond, Chairperson of the Coalition of Mother and Baby Homes Survivors, who himself was born in the Castlepollard Home, candidly reveals the shocking history of one of the worst abuses of Church power since the foundation of the Irish State. From Bessboro, Castlepollard, and Sean Ross Abbey to St. Patrick’s and Tuam, a dark shadow was cast by the collusion between Church and State in the systematic repression of women and the wilful neglect of illegitimate babies, resulting in the deaths of thousands.
It was Paul’s exhaustive research that widened the global media’s attention to all the homes and revealed Tuam as just the tip of the iceberg of the horrors that lay beneath. He further reveals the vast profits generated by selling babies to wealthy adoptive parents, and details how infants were volunteered to a pharmaceutical company for drug trials without the consent of their natural mothers. Interwoven throughout is Paul’s poignant and deeply personal journey of discovery as he attempts to find his own natural mother.
The Adoption Machine exposes this dark history of Ireland’s shameful and secret past, and the efforts to bring it into the light. It is a history from which there is no turning away.
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£3.80 -
The Adoption Reunion Handbook
The book describes the experiences that people have had when tracing their birth parents, as well as offering practical advice on how to go about searching and what to expect emotionally. Each section has an advice box which summarizes key points, notes issues to pay particular attention to, or offers draft letters that readers can adapt for their own needs. The appendix contains useful addresses and weblinks, and includes checklists for searching and for the reunion. Chapters include reunion with birth fathers and birth siblings, as well as with birth mothers, the relationship with the adoptive family and dealing with reunions that break down.Read more
£22.60£23.70The Adoption Reunion Handbook
£22.60£23.70 -
The Adoption: An absolutely gripping psychological thriller with a jaw-dropping twist
Your little girl is all yours… isn’t she?Dani and her husband Tate’s life together is almost perfect. But Dani is haunted by guilt for causing a terrible car accident that left her unable to have children. She can’t remember why she was driving so fast that day or where she was going. Her therapist says she should try to move on.
So when their application to adopt is accepted, Dani sobs with joy. As perfect little Willow nestles in her arms, Dani looks at Tate’s loving smile and knows he will always provide for his family, no matter what.
When Dani sees a woman staring as she pushes Willow’s stroller around the safe, gated Florida community where they live, she tells herself it’s simply an admiring passer-by. After all, Dani herself used to watch the local moms and wish she was in their shoes.
But when Dani wakes in the night to find Willow’s crib empty, their perfect life becomes a nightmare.
In her frantic distress for her daughter, Dani’s memories of the accident flash through her mind. And with a jolt she realises: everyone around her has been lying about that day.
Will Dani find out the truth before it’s too late for her baby girl?
Or will facing her own dark secrets tear them all apart?
A totally addictive and heart-stopping read with a truly mind-blowing twist. Fans of The Woman in the Window, Gone Girl and The Wife Between Us won’t be able to put down this incredible thriller from bestselling author Jenna Kernan.
Read what everyone’s saying about Jenna Kernan:
“This book should come with a warning label: Beware, once you start reading, you will not be able to put it down… and stay up way past your bedtime!… an incredible novel… a must-read!!” NetGalley reviewer, ⭐⭐⭐⭐⭐
“I could NOT put this book down! WOW! WOW! WOW!… fantastic, fast-paced, and riveting… Lots of twists and turns.” NetGalley reviewer, ⭐⭐⭐⭐⭐
“Wow… an absolutely compelling read… I absolutely loved this one… so compelling… a real page-turner… I didn’t want it to end… One of the best books I have read this year. Highly recommended.” Goodreads reviewer, ⭐⭐⭐⭐⭐
“Wow… I loved this book… I’ve devoured this book in just one sitting… The author has pulled me in from page one… I have been completely hooked… I 100% recommend this book and this author. This is most definitely a five star read.” Little Miss Book Lover 87, ⭐⭐⭐⭐⭐
“Wow Jenna Kernan knows how to write a thriller! From page one on she has you gripped. Excellently written and definitely keeps you reading—with the light on.” Goodreads reviewer, ⭐⭐⭐⭐⭐
“Blew my socks off!!… had me hooked from the get-go, I devoured it in one sitting… had me hanging on for dear life… blew my mind at the final twist! The perfect book.” @becsbookshelf_,⭐⭐⭐⭐⭐
“OMG!… so good I just had to keep on reading… kept me up past my bedtime but it was worth every minute… I was so engrossed that when my dog suddenly started to bark, I almost hit the roof.” B for Book Review, ⭐⭐⭐⭐⭐
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£1.90 -
The Adoption: CE
Gabriel’s retired life is turned upside down when his son and daughter-in-law adopt an orphaned girl from Peru. He was barely much of a father to his own son… how is he going to take to being a grandfather to a kid from a whole other country? When surprises and complications arise, can he learn that you’re never too old to change your mind? Collecting both parts of the powerful, award-winning diptych. Collecting digital vols 1 and 2.Read more
£6.10The Adoption: CE
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The Adult ADHD Tool Kit: Using CBT to Facilitate Coping Inside and Out
A central source of frustration for most adults with ADHD is that they know what they need to do but they have difficulties turning their intentions into actions. These difficulties also interfere with their ability to use self-help books and to get the most out of psychosocial treatments that provide coping strategies that promise to improve their functioning. Drs. Ramsay and Rostain are experts in the assessment and treatment of adult ADHD and are leaders in the development of effective psychosocial treatments for this group of patients. Their newest book, The Adult ADHD Tool Kit: Using CBT to Facilitate Coping Inside and Out is a coping guide for adults living with ADHD, one that does not just present useful coping strategies but also provides specific tactics designed to help readers implement these skills in their daily lives and brings them to life in a user-friendly format. The authors discuss many different settings in which ADHD may cause difficulties, including work, school, matters of physical health and well-being, and the issue of excessive use of technology. Although written for consumers, clinicians will find the book to be a clinically useful tool for their adult patients with ADHD, serving as a companion to the newly updated and expanded second edition of Drs. Ramsay and Rostain’s professional treatment manual, Cognitive-Behavioral Therapy for Adult ADHD: An Integrative Psychosocial and Medical Approach.
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£31.80£35.10 -
The Adulting Manual: Mental health, self love, body acceptance and all the things in between
An interactive manual for when being an adult is a bit too much, featuring stickers and pull-out postcards.You know those things you’re supposed to know how to do as an adult, but you really don’t know? Ever been in that situation where you’re looking for the adult in the room, and then you realise YOU are the adult? Yeah, that. There’s adulting, then there’s adulting for the messy mind. Sometimes you just need extra maps and a GPS. This manual is for adults that sometimes need a little extra help.
From top small talk tips to use next time you’re at the hairdressers to advice on how to ask for help, this interactive journal offers a safe place for people to explore their mental health and express themselves.
Written by Milly Smith, a mental health and body acceptance advocate and public speaker. Milly uses her Instagram account @millykeepsgoing to send positive messages to her 170,000 strong following.
Milly’s wise words are accompanied by the whimsical and quirky illustrations of Katie Abey. Katie’s motivational and pun-filled illustrations have a huge appeal to adults.
Milly’s wise words are accompanied by the whimsical and quirky illustrations of Katie Abey. Katie’s motivational and pun-filled illustrations have a huge appeal to adults.Read more
£10.10£12.30 -
The Advanced Practitioner in Acute, Emergency and Critical Care (Advanced Clinical Practice)
The Advanced Practitioner in Acute, Emergency and Critical CareDedicated text for trainee and newly-qualified Advanced Practitioners specialising in acute, emergency and critical care
Aligned with the Nursing and Midwifery Council (NMC) and the Health and Care Professions Council (HCPC) regulatory body requirements, this formative text is the first of its kind, covering a variety of key topics for advanced practitioners working in acute, emergency and critical care.
Written by experienced advanced practitioners and academics closely involved in the delivery of both the clinical and academic components of advanced practice training programmes, The Advanced Practitioner in Acute, Emergency and Critical Care presents:
- Complex decision making, covering legal and ethical frameworks (including patient safety), communication skills and breaking bad news, and end of life care
- Diagnosis and management of patients, covering radiology, principles of point of care ultrasound (PoCUS), laboratory tests and prescribing
- Resuscitation and first stage management of the critically unwell, advanced resuscitation skills, shock, intra- and inter-hospital transfers, and organ donation
- History taking, physical examination, and consultation models
- Learning support with accreditation considerations boxes, clinical investigations, examination scenarios, pharmacology boxes, pathological and psychological considerations, social and cultural considerations, case studies, self-assessment questions, and more
Utilising a multi-professional and inclusive framework of advanced level practice, this is an essential resource for all trainee and newly-qualified advanced practitioners. The text also serves as an excellent classroom aid for lecturers teaching advanced practice courses.
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£34.50 -
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
Advertising research organizations have been trying for years to measure the effectiveness of advertising.
Recent research by Erik du Plessis and his colleagues at Adtrack South Africa, and subsequently at Millward Brown, has helped to show that the strongest factor predicting success is not the scheduling rate, but how much an advertisement is liked.
Erik du Plessis draws on information about the working of the human brain from psychologists, neurologists and artificial intelligence specialists to suggest why ‘ad-liking’ is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy. He explores what ‘ad-liking’ really means, and suggests how use of this paradigm could lead to a new phase in the ongoing effort to obtain maximum return from advertising spend.
Millward Brown were also behind the research for the BRANDchild initiative.
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£1.30 -
The Advertising Concept Book: Think Now, Design Later
This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to ‘push’ an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns – in the form of over 500 ‘roughs’ specially sketched by the author – also reinforce the book’s core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.Read more
£19.30£23.80 -
The Advertising Concept Book: Think Now, Design Later: a Complete Guide to Creative Ideas, Strategies and Campaigns
How do you write a great ad? Go straight to the basics: work out what you want to say, to whom you are saying it, and how you want to say it.Offering advice on everything from writing copy and choosing a typeface to how agencies work and the different strategies used for print, television, and online campaigns, the book includes exercises to help judge your work and that of others. Also featured are Barry’s concept drawings of over 400 of the greatest ads of all time.For the revised edition, both the interactive and the integrated chapters have been expanded, covering the latest concepts using digital technology and the progression of integrated 360° branding. New exercises have been created throughout, plus additional illustrations including recent award-winners like Cadbury’s Gorilla and Old Spices The Man Your Man Could Smell Like, both conceptually timeless campaigns.An essential guide for students in advertising, communications, marketing, and allied fields, this is also an invaluable reference for professionals.Read more
£34.90 -
The Advertising Effect: How to Change Behaviour
Want to know how to influence other people’s behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider’s guide, to the ultimate behaviour change industry – advertising.
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£20.90 -
The Advertising Handbook (Media Practice)
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today.
This Fourth Edition explores the growing significance of:
- the influence of ‘Big Data’ and automation in digital advertising;
- tracking and profiling users across digital communications for targeted and personalised marketing communications;
- the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content;
- the dynamic shifts in ad spending and media–advertising relationships across legacy media, online and social media; and
- the complex profile of consumer behaviour that produces new challenges for brands and branding.
Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.
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£36.80 -
The Advocate’s Labyrinth: Legal Suspense Murder Mystery (The Advocate Series Book 12)
When Attorney Sabre Brown’s eccentric Aunt Goldie dies, leaving a series of cryptic notes, Sabre launches the most intriguing and frustrating investigation of her life. While sorting through the piles of junk her hoarder aunt left behind, Sabre must keep Goldie’s greedy, dysfunctional children at bay. But she also discovers unexpected treasures, family secrets, and her aunt’s suspicions that someone was trying to kill her. But soon Sabre is torn in another direction when she takes a case involving four children whose brother was murdered in their home, and no evidence of who killed him. When her PI boyfriend and good-natured brother step in to help, they also get caught up in the labyrinth of clutter, deceit, and attempted murder. Sabre must hold everything together long enough to bring a killer to justice, protect the child’s siblings, and carry out her aunt’s bizarre last wishes.Read more
£3.80 -
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.Read more
£17.20£20.00 -
The Affiliate Marketing Bible: [5 in 1] The Pathway to Financial Freedom and Passive Income | A Complete Guide to Niche Selection, Website Building, Content Creation, and…
Are you tired of the 9-to-5 grind and dreaming of a life where your income works for you, not the other way around?
Are you overwhelmed by the complexity of affiliate marketing, unsure where to start or how to build a sustainable online business?
The traditional employment model has left many feeling restricted, while the complexities of starting an online business can be overwhelming. The dream of passive income and online success seems distant and unattainable, leaving aspiring entrepreneurs feeling uncertain about where to begin.
If you’re struggling with the lack of financial freedom and looking for a way to escape the cycle of trading time for money, it’s time to explore a proven pathway to success.
In “The Affiliate Marketing Bible”, you’ll discover a transformative 5-in-1 guide that unlocks the pathway to building a thriving affiliate marketing business from scratch. This comprehensive manual covers niche selection, website building, content creation, and scaling strategies, equipping you with the tools to break free from the traditional work model and achieve your online entrepreneurial dreams.
Inside this game-changing book, you will:
- Learn to identify profitable niches and target audiences for your affiliate marketing venture.
- Master the art of building a professional and captivating website that converts visitors into customers.
- Explore powerful content creation techniques, from compelling blog posts to engaging videos.
- Understand the secrets of effective SEO and social media strategies to drive organic traffic.
- Discover affiliate marketing’s intricacies, from choosing the right products to optimizing your commissions.
- Uncover email marketing strategies to nurture relationships and maximize your affiliate revenue.
- Dive into paid advertising methods, unlocking the potential to scale your business rapidly.
- Explore advanced tactics such as funnel optimization, retargeting, and influencer collaborations.
- Access case studies and success stories that reveal proven strategies for financial success.
- And so much more!
You might be skeptical about the feasibility of generating passive income through affiliate marketing, or you might doubt your ability to navigate the complexities of online business.
Fear not, “The Affiliate Marketing Bible” is your comprehensive roadmap, addressing your concerns and offering clear, actionable guidance. This book empowers you to turn your passion into profits, achieve financial freedom, and build a life on your terms.
Ready to escape the traditional work model and embark on an entrepreneurial journey towards financial freedom?
Add this book to your library and unleash the potential of affiliate marketing to create passive income streams and online success. Your path to a more flexible and prosperous future begins today!
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£14.20 -
The After Effects Illusionist: All the Effects in One Complete Guide
Harness the full power of After Effects by mastering its native plug-in effects. Author Chad Perkins breaks down the creation and application of each native plug-in effect available in the After Effects toolset. He also shows you how each can be used optimally in your own media project, when and why it makes sense to use each, and how to “break the rules” by using effects in unconventional ways.
Completely updated for CS6 and revised to include coverage of Keylight and the Cycore effects, you will learn every effect from color correction to distortion to simulation and all in between, putting the full power of After Effects in your hands. Included is instruction for using, among others:
- The 3D Camera Tracker
- The Cycore effects
- Matte tools, including Keylight and Refine Matte
- Color correction tools
- A wide array of pattern generating tools
The downloadable resources include project files, allowing you work hand-in-hand with the lessons contained in the book.
Customers who buy an electronic version of the book can contact Peter Linsley (peter.linsley@taylorandfrancis.com) with their receipt and Focal Press will grant access to the companion files.
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£22.10£44.60 -
The Age of Cats: From the Savannah to Your Sofa, the secret life and evolutionary history of the cat
The past, present and future of the world’s most popular and beloved pet, from a leading evolutionary biologist and great cat lover.
‘Engaging and wide-ranging … The Age of Cats is a readable and informed exploration of the wildcat that lurks within Fluffy’ Washington Post
Why don’t lions meow? Why does my cat leave a dead mouse at my feet? And why is a pet ocelot a bad idea?
Jonathan B. Losos unravels the secrets of the cat using all the tools of modern technology, from GPS tracking (you’ll be amazed where they roam) and genomics (what is your so-called Siamese cat, really?) to forensic archaeology. He tells the story of the cat’s domestication (if you can call it that) and gives us a cat’s-eye view of the world today. Along the way we also meet their wild cousins, whose behaviours are eerily similar to even the sweetest of house cats.
Drawing on his own research and life in his multi-cat household, Losos deciphers complex science and history and explores how selection, both natural and artificial, over the millennia has shaped the contemporary cat.
Yet the cat, ever a predator, still seems to have only one paw out of the wild, and readily reverts to its feral ways as it occupies new habitats around the world. Looking ahead, this charming and intelligent book suggests what the future may hold for the special bond between Felis catus and Homo sapiens.
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£9.60£10.40 -
The Age of Diagnosis: Sickness, Health and Why Medicine Has Gone Too Far
‘Covers so many topics that have been troubling me but I haven’t been able to resolve myself – as a parent and a clinician. An absolutely absorbing read from start to finish.’ – CHRIS VAN TULLEKEN
‘A brilliant study of the dangers of overdiagnosis’ – GUARDIAN, book of the day
‘Compassionate and bracingly independent thinking’ – THE TIMES, best books of 2025
From autism to allergies, ADHD to long Covid, more people are being labelled with medical conditions than ever before. But can a diagnosis do us more harm than good?
The boundaries between sickness and health are being redrawn. Mental health categories are shifting and expanding all the time, radically altering what we consider to be ‘normal’. Genetic tests can now detect pathologies decades before people experience symptoms, and sometimes before they’re even born. And increased health screening draws more and more people into believing they are unwell.
An accurate diagnosis can bring greater understanding and of course improved treatment. But many diagnoses aren’t as definitive as we think. And in some cases they risk turning healthy people into patients. Drawing on the stories of real people, as well as decades of clinical practice and the latest medical research, Dr Suzanne O’Sullivan overturns long held assumptions and reframes how we think about illness and health.
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£12.30 -
The Agency Blueprint: A Proven Guide To Make $1M This Year
Tired of Chasing Scraps in an Oversaturated Agency Market? / Is Your Agency Stuck in First Gear?You hustle relentlessly, determined to grow your agency. Yet month after month, you barely inch forward. No matter how hard you work, it seems like a select few agencies corner the market while the rest scrap for crumbs. But what if you could turn the tables and make your agency the one prospects seek out above all others?
What’s inside this Agency Growth Masterclass?
After nearly 15 years of running SEO agencies, author Ryan Stewart condensed his framework into The Agency Blueprint. Why should you listen to him? His agency was acquired because of its ability to deliver high-quality SEO services at scale and get results every time. In this book, he’s giving you the secrets behind that success. Here’s what you’ll discover inside:
- How to identify a starving niche and become their go-to SEO expert
- How to craft irresistible SEO packages tuned to your niche’s needs
- How to systematize delivery for consistency and scale
- How to master sales psychology and close deals without burning out
- How to generate streams of qualified leads on autopilot
Follow this step-by-step SEO agency framework to:
- Boost profits with focused SEO service offerings
- Build an SEO “assembly line” for scalable growth
- Establish yourself as the #1 agency in your niche
- Attract and close clients without wasting time
- Remove yourself entirely from day-to-day operations
Take action to build a self-sustaining SEO agency. Stop settling for scraps and claim your seat at the table with this proven blueprint for sustainable success.
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£1.60 -
The Airbrush Artist’s Handbook
Explains how airbrushes work, shows how to take them apart and perform routine maintenance, and includes information on media and accessoriesRead more
£25.70 -
The Alchemist Cocktail Book: Master the dark arts of mixology
100 spell-binding, crowd-pleasing cocktails.
Work some magic at home with these original cocktail recipes from everyone’s favourite experimental bar, The Alchemist. Elevate your mixology skills and bring some creativity to your bar cart with unique and show-stopping tipple time recipes, from their iconic Caramelised Rum Punch and Smokey Old Fashioned, to new takes on the cocktail classics.
With chapters from Chemistry & Theatre, Twisted Classics and New Wave to Classics and Low & No Alcohol, The Alchemist Cocktail Book truly has something for everyone, from mixing novices to experienced bartenders.
Bring some dramatic flair to your cocktail hour, with recipes including:
Lavender Daiquiri
Paloma
Rhubarb and Custard Sour
Bananagroni
Maple Manhattan
Cola Bottle Libre
Grapefruit and Apricot MartiniRead more
£13.10£16.10 -
THE ALCHEMIST: The international bestseller
A global phenomenon, The Alchemist has been read and loved by over 62 million readers, topping bestseller lists in 74 countries worldwide. Now this magical fable is beautifully repackaged in an edition that lovers of Paulo Coelho will want to treasure forever.
Every few decades a book is published that changes the lives of its readers forever. This is such a book – a beautiful parable about learning to listen to your heart, read the omens strewn along life’s path and, above all, follow your dreams.
Santiago, a young shepherd living in the hills of Andalucia, feels that there is more to life than his humble home and his flock. One day he finds the courage to follow his dreams into distant lands, each step galvanised by the knowledge that he is following the right path: his own. The people he meets along the way, the things he sees and the wisdom he learns are life-changing.
With Paulo Coelho’s visionary blend of spirituality, magical realism and folklore, The Alchemist is a story with the power to inspire nations and change people’s lives.
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£9.15£9.99THE ALCHEMIST: The international bestseller
£9.15£9.99 -
THE ALCHEMIST: The international bestseller
A global phenomenon, The Alchemist has been read and loved by over 62 million readers, topping bestseller lists in 74 countries worldwide. Now this magical fable is beautifully repackaged in an edition that lovers of Paulo Coelho will want to treasure forever.
Every few decades a book is published that changes the lives of its readers forever. This is such a book – a beautiful parable about learning to listen to your heart, read the omens strewn along life’s path and, above all, follow your dreams.
Santiago, a young shepherd living in the hills of Andalucia, feels that there is more to life than his humble home and his flock. One day he finds the courage to follow his dreams into distant lands, each step galvanised by the knowledge that he is following the right path: his own. The people he meets along the way, the things he sees and the wisdom he learns are life-changing.
With Paulo Coelho’s visionary blend of spirituality, magical realism and folklore, The Alchemist is a story with the power to inspire nations and change people’s lives.
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£8.70£9.50THE ALCHEMIST: The international bestseller
£8.70£9.50 -
The Alchemy of Finance: The New Paradigm (Wiley Investment Classics (Paperback))
New chapter by Soros on the secrets to his success along with a new Preface and Introduction.
New Foreword by renowned economist Paul Volcker
“An extraordinary . . . inside look into the decision-making process of the most successful money manager of our time. Fantastic.”
―The Wall Street JournalGeorge Soros is unquestionably one of the most powerful and profitable investors in the world today. Dubbed by BusinessWeek as “the Man who Moves Markets,” Soros made a fortune competing with the British pound and remains active today in the global financial community. Now, in this special edition of the classic investment book, The Alchemy of Finance, Soros presents a theoretical and practical account of current financial trends and a new paradigm by which to understand the financial market today. This edition’s expanded and revised Introduction details Soros’s innovative investment practices along with his views of the world and world order. He also describes a new paradigm for the “theory of reflexivity” which underlies his unique investment strategies. Filled with expert advice and valuable business lessons, The Alchemy of Finance reveals the timeless principles of an investing legend.
This special edition will feature a new chapter by Soros on the secrets of his success and a new Foreword by the Honorable Paul Volcker, former Chairman of the Federal Reserve.
George Soros (New York, NY) is President of Soros Fund Management and Chief Investment Advisor to Quantum Fund N.V., a $12 billion international investment fund. Besides his numerous ventures in finance, Soros is also extremely active in the worlds of education, culture, and economic aid and development through his Open Society Fund and the Soros Foundation.
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£16.70£20.00 -
The Alien’s Pet
When an injured stranger breaks into her small-town veterinary clinic late at night and demands that she assist in treating his wounds, Serena Spiers knows right away that something is amiss. Though he is undoubtedly handsome, the intruder’s oddly colored eyes and extraordinary height leave no doubt in her mind that he is not of this world.Seeking to escape her predicament, she treats his wounds and then does her best to discretely sedate him, but a tranquilizer shot proves far less effective than she had hoped. Her captor is none too pleased by her attempt at subterfuge, and before she knows it Serena is blushing crimson as she is held firmly across his muscular thighs, completely naked, while her bare bottom is soundly spanked.
Serena’s ordeal is just beginning, however. It turns out that her alien visitor is a high-ranking commander among his people, and when he realizes that the discovery of her encounter with him could put Serena in grave danger, he takes it upon himself to ensure her safety by bringing her along as he leaves Earth behind. But his people have very specific rules about transporting primitive species aboard their ships, and she will not be treated as his guest or even as his prisoner, but as his pet.
She will be expected to submit to him completely, and any defiance will earn her a painful, humiliating punishment. Yet despite her fury at the indignity of it all, Serena cannot help reacting with shameful, helpless arousal as she is stripped bare, thoroughly examined, and then claimed in any way her new master pleases, sometimes in full view of the ship’s crew. Can she learn to yield to the pleasure that results from his conquest of her body, or will she spend the entire voyage with her bottom sore both inside and out?
Publisher’s Note: The Alien’s Pet is an erotic romance novel that contains spankings, sexual scenes, pet play, medical play, elements of BDSM, and more. If such material offends you, please don’t buy this book.
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£3.80The Alien’s Pet
£3.80 -
The Allegory of Love
The Allegory of Love is a study in medieval tradition—the rise of both the sentiment called “Courtly Love” and of the allegorical method—from eleventh-century Languedoc through sixteenth-century England. C. S. Lewis devotes considerable attention to The Romance of the Rose and The Faerie Queene, and to such poets as Geoffrey Chaucer, John Gower, and Thomas Usk.
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£3.80The Allegory of Love
£3.80 -
The Almanac: A Seasonal Guide to 2024
THE ORIGINAL & BESTSELLING ALMANAC
Reconnect with the seasons in Britain and Ireland with this month-by-month guide to the world around us – including tide tables, sunrises and moon phases; garden feasts, wildlife and folklore; seasonal recipes, snacks and more.
The Almanac: A Seasonal Guide to 2024 gives you the tools and inspiration you need to celebrate, mark and appreciate each month of the year in your own particular way.
Divided into the 12 months, a set of tables each month gives it the feel and weight of a traditional almanac, providing practical information that gives access to the outdoors and the seasons, perfect for expeditions, meteor-spotting nights and beach holidays.
This year’s edition focuses on the natural wonders of the garden, celebrating the beautiful flora and fauna at your doorstep. There are also features on each month’s unique nature, plus a flower and a snack of the month.
You will find yourself referring to The Almanac all year long, revisiting it again and again, and looking forward to the next edition as the year draws to a close.
PRAISE FOR THE ALMANAC:
‘Lia Leendertz’s classic almanac never fails to delight’ – The Herald
‘It’s a perfect Christmas present’ – Allan Jenkins, The Observer
‘The perfect companion to the seasons’ – India Knight
‘Indispensable’ – Sir Bob Geldof
‘This book is your bible’ – The Independent
‘I love this gem of a book’ – Cerys MatthewsRead more
£7.60£12.30The Almanac: A Seasonal Guide to 2024
£7.60£12.30 -
The Almanac: A Seasonal Guide to 2024
THE ORIGINAL & BESTSELLING ALMANAC
Reconnect with the seasons in Britain and Ireland with this month-by-month guide to the world around us – including tide tables, sunrises and moon phases; garden feasts, wildlife and folklore; seasonal recipes, snacks and more.
The Almanac: A Seasonal Guide to 2024 gives you the tools and inspiration you need to celebrate, mark and appreciate each month of the year in your own particular way.
Divided into the 12 months, a set of tables each month gives it the feel and weight of a traditional almanac, providing practical information that gives access to the outdoors and the seasons, perfect for expeditions, meteor-spotting nights and beach holidays.
This year’s edition focuses on the natural wonders of the garden, celebrating the beautiful flora and fauna at your doorstep. There are also features on each month’s unique nature, plus a flower and a snack of the month.
You will find yourself referring to The Almanac all year long, revisiting it again and again, and looking forward to the next edition as the year draws to a close.
PRAISE FOR THE ALMANAC:
‘Lia Leendertz’s classic almanac never fails to delight’ – The Herald
‘It’s a perfect Christmas present’ – Allan Jenkins, The Observer
‘The perfect companion to the seasons’ – India Knight
‘Indispensable’ – Sir Bob Geldof
‘This book is your bible’ – The Independent
‘I love this gem of a book’ – Cerys MatthewsRead more
£7.60£12.30The Almanac: A Seasonal Guide to 2024
£7.60£12.30 -
The Almanac: A Seasonal Guide to 2025
The original and bestselling almanac
Reconnect with the seasons in Britain and Ireland with this month-by-month guide to the world around us – including tide tables, sunrises and moon phases; wildlife and folklore; seasonal recipes and more.
The Almanac: A Seasonal Guide to 2025 gives you the tools and inspiration you need to celebrate, mark and appreciate each month of the year in your own particular way.
Divided into the 12 months, a set of tables each month gives it the feel and weight of a traditional almanac, providing practical information that gives access to the outdoors and the seasons, perfect for expeditions, meteor-spotting nights and beach holidays. And it’s the ideal gift!
You will find yourself referring to The Almanac all year long, revisiting it again and again, and looking forward to the next edition as the year draws to a close.
PRAISE FOR THE ALMANAC:
‘Lia Leendertz’s classic almanac never fails to delight’ – The Herald
‘It’s a perfect Christmas present’ – Allan Jenkins, The Observer
‘The perfect companion to the seasons’ – India Knight
‘Indispensable’ – Sir Bob Geldof
‘This book is your bible’ – The Independent
‘I love this gem of a book’ – Cerys MatthewsRead more
£11.40£12.30The Almanac: A Seasonal Guide to 2025
£11.40£12.30 -
The Altar Girls: An addictive crime thriller packed with mystery and suspense (Detective Lottie Parker Book 13)
The little girl looked like an angel in her thin white robe, her long black hair spread around her head like a dark halo on the snow. Her hands rested on her chest, fingers interlaced as if she had fallen asleep while praying. But she would never wake up again…When Detective Lottie Parker receives news that a child’s body has been found in the frozen grounds of the cathedral, a shiver runs down her spine. She’s terrified it will be eight-year-old Willow Devine, reported missing that morning.
But when she arrives at the cathedral, holding a photo of Willow with her blonde ponytail and gap-toothed smile, she gets a terrible shock. The body is a young girl, wrapped in a white shroud, a rosary clutched in her frozen fingers. But her hair is dark, not fair. This girl isn’t Willow but another eight-year-old, Naomi.
Desperate to find a connection between the two girls and to find Willow before it is too late, Lottie speaks to the girls’ families and discovers that both girls were altar servers at the cathedral. The charismatic priest Father Maguire has a watertight alibi for the time the girls went missing, but Lottie suspects the confused old lady traumatised by the discovery of Naomi’s body is hiding something…
A day later, Willow’s little body is found wrapped in a white robe in the snowy grounds of a church across town. Lottie is devastated, convinced now that she can’t trust anyone, least of all the girls’ parents. Why did Willow’s mother claim the girls didn’t know each other? And why are there no photos of Naomi in her mother’s shabby house?
But when a little boy from the choir goes missing too, Lottie realises she must spread her net wider. Can she stop this twisted killer before another precious life is stolen?
A completely compelling page-turner from bestselling author Patricia Gibney. If you like Rachel Caine, Kendra Elliott and Robert Dugoni, The Altar Girls will have you hooked.
What everyone is saying about The Altar Girls:
‘Oh yes!!! What an absolute roller coaster of an investigation!… This novel runs a mile a minute, there is always action, and the plot and sub plots run beautifully together, keeping the reader in high suspense. I could hardly bear to put this book down, Patricia Gibney definitely knows how to keep her readers rapt… I absolutely recommend this series if you are looking for well-planned and well thought out police thrillers that have twists and turns that will leave you breathless.’ Goodreads reviewer, ⭐⭐⭐⭐⭐
‘Will keep you on your toes, red herrings galore, plenty of interesting characters and a fabulous storyline. ‘ Goodreads reviewer, ⭐⭐⭐⭐⭐
‘This is another fantastic Lottie Parker book. Patricia Gibney is a prolific writer who takes the reader on a fast, twisty roller coaster ride in this book. It’s a heartbreaking story with a lot of twists and turns… I was glued to the pages.’ Goodreads reviewer, ⭐⭐⭐⭐⭐
‘Loved this. So many twists and turns… A great read!’ Goodreads reviewer, ⭐⭐⭐⭐⭐
‘I absolutely LOVE Lottie Parker! Excellent police murder enquiry book full of twists and turns with who you thought “did it” actually didn’t. Had me guessing and doubting until the end. Definitely recommend this book from Patricia Gibney!’ Goodreads reviewer, ⭐⭐⭐⭐⭐
‘I have read and loved all the previous books but this one was by far my favourite so far… This was a read that had everything so many twists and turns I was never sure of who was guilty and so many I thought I had it only to be floored by yet another twist! So a fabulous 5 star read… it was a blast.’ Goodreads reviewer, ⭐⭐⭐⭐⭐
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£2.80 -
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The Amber Spyglass: His Dark Materials, Book 3 (Audio Download): Philip Pullman, Ruth Wilson, Penguin Audio: Amazon.co.uk: Books
The definitive production of The Amber Spyglass, narrated by Ruth Wilson, star of the major BBC series His Dark Materials. This recording features a bonus conversation between Ruth Wilson and Philip Pullman.
“We’re going to the land of the dead and we’re going to come back.”
Will and Lyra, whose fates are bound together by powers beyond their own worlds, have been violently separated.
But they must find each other, for ahead of them lies the greatest war that has ever been – and a journey to a dark place from which no one has ever returned….
The third volume in Philip Pullman’s multi award-wining His Dark Materials trilogy.
Ruth Wilson is an award-winning actress, best known for her roles in His Dark Materials, Luther, Mrs Wilson and The Affair. She won universal acclaim, and the BAFTA Cymru Award for Best Actress for her portrayal of Mrs Coulter in the BBC adaptation of His Dark Materials.
Also available in His Dark Materials, read by Ruth Wilson:
Northern Lights.
The Subtle Knife.
Brought to you by Penguin.
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The American Civil War for Young Readers: The Greatest Battles and Most Heroic Events of the American Civil War: 1 (War History for Kids)
Want to join the fight for freedom? Get ready!
Gathered inside are 16 stories about the Civil War that tell why millions of Americans gave their lives during the conflict. Plenty of illustrations bring these stories to life. Understand why Americans fought and how their battles shaped the United States you know today.
Sit in the room as generals planned how to fight the largest war ever fought in North America. Stand with Abraham Lincoln, considered the greatest American President, as he argued against the enslavement of human beings in the Emancipation Proclamation and the Gettysburg Address.
March with soldiers like Ambrose Bierce as they face heavy musket and cannon fire. Walk with civilians like Harriet Beecher Stowe and Harriet Tubman as they struggled to survive four years of brutal combat, burying loved ones, caring for wounded soldiers, and rescuing the enslaved from the chains of slavery.
By peeling back the pages of this book, you’ll discover:
- What caused so many southerners to abandon the United States?
- Why did the war lead to the creation of the hand grenade and submarine?
- How did African Americans help restore the fractured United States?
- How did a big snake called the anaconda influence the war?
- What do Civil War prisons have to do with “deadlines”?
And so much more!
Discover how the Civil War protected all Americans’ rights and why the conflict still causes so much debate today. You may not realize it, but memory of the Civil War surrounds us, from statues to parks to street names.
Sit on your couch or under a tree with this book and be transported back in time to when the United States and Confederate States slugged it out through clouds of gunpowder to create a more perfect country.
It’s time to join the greatest struggle in American history!
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£8.50£10.40 -
The American Civil War: An Enthralling Overview of the War Between States (U.S. History)
A nation divided, a war between brothers, and immense political and social consequences—the American Civil War is certainly one of the most famous conflicts in world history.Everyone has heard of the bloody conflict that cost the lives of over one million people. When people think of the Civil War, they think of Abraham Lincoln, the Emancipation Proclamation, and the North-South divide between the American states, but there is so much more to uncover about the American Civil War.
This book will dive into the details of the Civil War and explore what caused it, how it unfolded, and its short- and long-term consequences.
You will discover the following in this book:
- The socio-political situation of 19th-century America before the war
- Roots of the problem of slavery
- Abraham Lincoln and the creation of the Republican Party
- The infamous North-South divide
- Causes of secession and the beginning of the war
- Main actors on both sides, including Ulysses S. Grant, Jefferson Davis, and Robert E. Lee
- Military campaigns that shaped the four-year-long war
- The influential battles of Gettysburg, Chancellorsville, Vicksburg, and Fredericksburg
- The passing of the Emancipation Proclamation
- The assassination of President Lincoln
- Reforms and policies of post-war United States
- And much, much more!
Scroll up and click the “add to cart” button to begin unpacking the history of the US Civil War!
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£10.50 -
The American Sign Language Phrase Book (NTC FOREIGN LANGUAGE)
The authoritative source on ASL is better than ever with more than 50 new phrasesFor more than 20 years, The American Sign Language Phrase Book has been the go-to guide for the hearing impaired and those who need to communicate with them including family, teachers and friends. Now this classic by ASL leader Lou Fant has been updated by his wife Barbara Fant to include signs for today’s lifestyle.
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The Amish Wife: Unraveling the Lies, Secrets, and Conspiracy That Let a Killer Go Free
The #1 New York Times and Amazon Charts bestselling author Gregg Olsen solves a murder among the Amish and reveals the conspiracy to keep it a secret in a heartbreaking and horrifying true-crime story.
In 1977, in an Ohio Amish community, pregnant wife and mother Ida Stutzman perished during a barn fire. The coroner’s report: natural causes. Ida’s husband, Eli, was never considered a suspect. But when he eventually rejected the faith and took his son, Danny, with him, murder followed.
What really happened to Ida? The dubious circumstances of the tragic blaze were willfully ignored and Eli’s shifting narratives disregarded. Could Eli’s subsequent cross-country journey of death―including that of his own son―have been prevented if just one person came forward with what they knew about the real Eli Stutzman?
The questions haunted Gregg Olsen and Ida’s brother Daniel Gingerich for decades. At Daniel’s urging, Olsen now returns to Amish Country and to Eli’s crimes first exposed in Olsen’s Abandoned Prayers, one of which has remained a mystery until now. With the help of aging witnesses and shocking long-buried letters, Olsen finally uncovers the disturbing truth―about Ida’s murder and the conspiracy of silence and secrets that kept it hidden for forty-five years.
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£7.90£8.50 -
The Anatomy of Humbug: How to Think Differently About Advertising
How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous… or maybe something else? In Paul Feldwick’s radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common – and often contradictory – beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication. Drawing on insights ranging from the nineteenth-century showman P.T. Barnum to the twentieth-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticise its most entrenched habits of thought. The Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns.Read more
£13.70£17.10