• Link Building Mastery: How to Rank Higher, Grow Your SEO Traffic and Build Authority with Backlinks

    03
    Are you ready to dramatically increase your Google rankings fast?

    Do you want to get more SEO traffic with link building?

    Would you like to master the MOST important ranking factor for Google?

    If you ever struggle with getting more traffic from Google, you’re not alone…

    Maybe you’ve struggled to build backlinks, your website simply isn’t ranking on Google, or you have no idea what link building is.

    The truth is, link building isn’t easy. And it’s important to remember that this is not your fault!

    But the ‘publish and pray’ method doesn’t work…

    If you want higher Google rankings, you need backlinks to your website.

    And that’s how ‘Link Building Mastery’ will empower you.

    Here’s what you’ll learn:

    – 9 Tried, Tested And Proven Link Building Strategies That Actually Work
    – The Powerful FREE Link Building Technique That Grew My Client’s SEO Traffic From Out Of Nowhere To 70,000+ Per Month
    – How To Land Powerful Backlinks At Scale (Without Paying For Them)
    – How I Land Free DR80+ Backlinks In Less Than 5 Minutes
    – Why Backlinks Are The Most Important Ranking Factor For Your Website’s Google Rankings
    – 1 Easy Outreach Strategy That Will Land You Backlinks (Without Writing A Single Blog Post)
    – Why Over 90% Of Websites Don’t Rank On Google (And How You Can Rank Quickly)

    PLUS 3 bonus materials:
    – Bonus 1: 5 Internal Link Building Hacks To Skyrocket Your Organic Traffic
    – Bonus 2: How To Outsource Content Writing [And Save Hundreds Of Hours]
    – Bonus 3: FREE access to my link building mastery video course

    How would your life change if you could drive thousands of leads, customers and sales to your website WITHOUT spending a single penny on advertising?

    No matter how overwhelmed, doubtful or frustrated you may feel about SEO link building, you’ll learn how to finally land more backlinks and achieve the ‘Google love’ you truly deserve.

    Even if you’re already familiar with link building or you’ve been building backlinks for years, this book will still teach you some new techniques.

    So if you’re ready to increase your Google rankings and grow your website with link building today, then scroll up and click the “buy now” button.

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    £8.60
  • COMPLETE SEMRUSH FOR SEO: A Step-by-Step Guide to Boost Your SEO Strategy and Outrank Your Competitors. (Essential SEO Strategies Books)

    COMPLETE SEMRUSH FOR SEO: A Step-by-Step Guide to Boost Your SEO Strategy and Outrank Your Competitors.

    “COMPLETE SEMrush for SEO” is the ultimate guide for mastering search engine optimization using the SEMrush toolkit. SEMrush is a powerful SEO tool that provides invaluable insights into your website’s search engine performance and helps you identify areas for improvement. In this comprehensive guide, you’ll learn how to use SEMrush to conduct keyword research, track your rankings, analyze your competitors, and optimize your content.

    The book is written by an experienced SEO expert who has used SEMrush to drive traffic and sales for numerous clients. The author provides step-by-step instructions for using SEMrush’s features, with clear explanations and examples that make it easy for beginners to understand.

    Whether you’re a seasoned SEO pro or just starting out, “COMPLETE SEMrush for SEO” will teach you everything you need to know to optimize your website and improve your search engine rankings. You’ll learn how to:

    • Conduct keyword research to find the best keywords for your website
    • Analyze your competitors’ SEO strategies and identify areas where you can gain an advantage
    • Track your website’s rankings and monitor your progress over time
    • Optimize your website’s content to improve your search engine visibility

    Use SEMrush’s advanced features to uncover new opportunities for growth

    With “COMPLETE SEMrush for SEO” as your guide, you’ll have all the knowledge and tools you need to succeed in the highly competitive world of SEO.

    Whether you’re a blogger, online business owner, or marketing professional, this book is an essential resource for anyone looking to improve their search engine rankings and drive more traffic to their website.

    scroll up and purchase!!!!!!

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    £12.20
  • SEO Unveiled: Mastering Search Engine Optimization: SEO For Dummies 2023

    Step into the world of SEO with “SEO Unveiled: Mastering Search Engine Optimization,” a comprehensive guide that unlocks the secrets of effective SEO. This book is an essential resource for anyone aspiring to elevate their website’s search engine rankings and digital presence.

    Dive deep into the fundamentals of SEO, uncovering the mechanics of how search engines work and the pivotal role of keywords. The book meticulously guides you through on-page and off-page optimization strategies, equipping you with the knowledge to create content that both users and search engines will love.

    For those looking beyond the basics, the book explores advanced SEO strategies. From the intricacies of technical SEO to the nuances of local optimization and the emerging importance of voice search, this guide covers it all. You’ll learn how to adapt to the ever-changing digital landscape, ensuring your website not only ranks well but also delivers a superior user experience.

    Analytics and tools are the backbones of any successful SEO strategy, and this book provides a thorough overview of the essential tools and methods for measuring and analyzing your SEO success. Whether you’re a business owner, a marketing professional, or a budding SEO enthusiast, this book serves as your roadmap to understanding and leveraging the power of SEO.

    With an eye on the future, “SEO Unveiled” delves into the latest trends, from AI’s impact on search algorithms to ethical SEO practices. It not only prepares you for the future of SEO but also lays the foundation for a sustainable, long-term strategy.

    SEO is more than just a skill – it’s a strategic tool that can propel your website to new heights. “SEO Unveiled: Mastering Search Engine Optimization” is your guide to mastering this tool, offering a blend of foundational knowledge, practical insights, and forward-thinking strategies.

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    £3.00
  • How to Grow Your eCommerce Business: The Essential Guide to Building a Successful Multi-Channel Online Business with Google, Shopify, eBay, Amazon & Facebook

    08
    Do you want to take your eCommerce sales and profits to the next level?

    How to Grow Your eCommerce Business will show you all the techniques and know-how needed to grow your online business. Learn how to turn your eCommerce store into a multi-channel business with customers worldwide.
    Written in plain English and full of practical advice, each of its 11 chapters focuses on a different aspect of trading online. Topics include selecting winning products, optimising channels such as Shopify, Amazon, Facebook, eBay and Google and delighting customers.

    The book is divided into three parts, each containing a focused set of chapters dealing with a different aspect of running a successful multi-channel online business.

    Part 1: The business of eCommerce

    Part one explains how to win at the business of eCommerce. It takes a bird’s eye view of the strategies eCommerce businesses use to succeed and how to measure and understand your business performance. Topics include:

    • Business metrics, including profit and margin calculation
    • Customer retention using email and other strategies
    • Inventory management, including purchasing and stock management
    • Inventory strategies, including dropshipping, white and own labelling

    Part 2: Increasing Website Sales

    Part two covers building a successful eCommerce site, measuring your website performance and using this information to maximise your online sales. Topics include:

    • Conversion rate optimisation
    • Search engine optimisation (SEO)
    • Paid Search, including Google Ads
    • Email marketing
    • Affiliate marketing
    • Social Media, including Facebook, Twitter, Pinterest and Instagram
    • Web Analytics using Google Analytics

    Part 3: Increasing sales through Online Marketplaces

    Part three focuses on Marketplaces, including eBay and Amazon. Online Marketplaces are great places to do business because they have millions of loyal customers and an international reach. Set-up costs are low and by publishing your inventory on these marketplaces, you will quickly get incremental sales. Topics include:

    • Amazon, including Amazon advertising and Fulfilled by Amazon (FBA)
    • eBay, including eBay Sponsored Products
    • International marketplaces, including Walmart, Bol.com, Tmall and Cdiscount

    Byfollowing this book’s advice, you will learn how to optimise your existing sales channels and find new sources of growth from an expert.

    ——-

    About the Author

    Trevor Ginn is a successful eCommerce entrepreneur and host of the eCommerce Odyssey Podcast. In this book, he has distilled his 15 years of hands-on experience into this digestible, jargon-free guide to building a thriving multi-channel online business.

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    £9.50
  • Ecommerce SEO: An advanced guide to on-page search engine optimization for ecommerce

    01
    Organic traffic from search engines through search engine optimization (SEO) is of paramount importance for ecommerce websites to be successful. Unfortunately, SEO advice targeted specifically towards ecommerce websites is scarce, not detailed and scattered in multiple places. As a result, people involved with ecommerce are likely to struggle to find relevant advice from SEO experts. The purpose of this book is to advise ecommerce business owners, executives, marketers and IT professionals on the ecommerce-specific tactics needed to increase organic search traffic.

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    £2.20
  • The Value of SEO: 100 ILLUSTRATED ESSAYS AND STORIES TO HELP ANYONE TO BETTER EXPLAIN THE IMPORTANCE OF SEO.

    06

    Is SEO worth doing? This question is what many business owners have asked themselves over the years. We all use the internet to help us make decisions; we all turn to search engines to better educate ourselves and explore brands, businesses, products, and services. Sadly, this has left search engine optimisation in a place that seems at odds with life.
    And yet, despite the overwhelming evidence surrounding us, businesses still see search engine optimisation as a risk. An investment that might not pay off.

    In this groundbreaking book, SEO specialist Andrew Holland turns the way we think about SEO on its head. Through 100 illustrated stories and essays, you will swallow the red pill and journey down the rabbit hole into SEO wonderland. Learning how to see and better explain the value of SEO to anyone in the process.

    The Value of SEO is the book you’ll want to send to your prospects. It provides part education, part entertainment. The book doesn’t tell you how to do SEO but reminds you of why SEO is a must-do for any business that wants to matter to the people they seek to serve.

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    £19.00
  • Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

    07
    Attract, engage, and inspire your customers with an “Optimize and Socialize” content marketing strategy

    Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.

    Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to:

    • Create a blueprint for integrated search, social media and content marketing strategy
    • Determine which creative tactics will provide the best results for your company
    • Implement search and social optimization holistically in the organization
    • Measure the business value of optimized and socialized content marketing
    • Develop guidelines, processes and training to scale online marketing success

    Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

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    £17.10
  • SEO for Marketing Managers: Get to #1 on Google and 10x your Website Traffic, Leads and Sales

    06
    I wrote this short book to give you a better understanding of how you can rank higher up on Google and start driving more web traffic, leads and sales from your site. There is a LOT of misinformation out there and although there are some great agencies in the industry, I’ve also come across plenty of agencies who are selling SEO services who have very little experience, with unfortunately not much integrity.My mission is to help educate people on what actually works and what doesn’t, so you can make an informed decision, whether you decide to build an in-house SEO team or hire an external agency to run your SEO.I hope you find this book of value.

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    £3.80
  • Good Arguments: How Debate Teaches Us to Listen and Be Heard

    ‘Electrifying … A user manual for our polarized world’ Adam Grant, #1 New York Times-bestselling author of Think Again

    ‘Important, compelling and wise’ Johann Hari, Sunday Times-bestselling author of Stolen Focus

    How do you win an argument? How do you disagree without hard feelings? How do you debate in a way that moves the topic forward to an answer?

    Arguments matter, because we have them every day. We do it with loved ones and at work, over which restaurant to go to and which social viewpoint is right or fair. We trust the people we elect to argue on our behalf. We trust the news to dissect the arguments different parties are proposing. We have a system of justice which trusts the better argument will win out.

    Once, argument was taught and celebrated as a fundamental part of being a good citizen. But it isn’t anymore, and often we struggle to argue without furthering divisions, without hurt feelings or a useful progression of ideas at stake.

    As a two-time world debate champion, Bo Seo has made a career out of arguing well. In this book, he provides the reader with an unforgettable toolkit to improve their own disagreements, so that the outcome of having an argument is better than not having it at all.

    A thrilling adventure into the past and present of competitive debate, Good Arguments proves that good-faith disagreements can enrich our friendships, workplaces, and democracies — and in the process, our world.

    Previously published as The Art of Disagreeing Well

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    £2.80
  • SEO For 2023: Search Engine Optimization Made Easy

    2023 Updated Edition and teaches you SEO Plain English.
    Includes coverage of the new Google Seach Console, Google Analylics 4
    Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization

    • Learn quickly how to optimize your website.
    • Learn back-end and on page tactics to build a website search engines love.
    • Master link building.
    • Learn what you need to master off site to make your website stand out on search engines.
    • Watch Videos – view step-by-step companion VIDEOS that SHOW you how to do SEO.
    • Includes how to incorporate PPC in to you website, anaytics, AdWords, and AdCenter.
    • Learn what not to do and how to get reinstated with Google if you are band or have bad backlinks.
    • Learn SEO design tactics the “Pros” use and learn from the foremost SEO pro!
    • Learn how to analyse performance and change your website to fix issue.
    • This book also includes two chapters on digital marketing to help give you the edge in social media and standing out on the web.

    SEO of 2023 is for Search Engine Optimization Beginners and SEO Expert.

    • Sean Odom has written 14 books on SEO since 2008 and sold over 11 million copies.
    • The author runs WebSEOPros.com and has help from several employees who worked for Google and other search engines and have made tools dedicated to determining search engine algorithm changes and search engine results in realtime.
    • Easy to undertand and follow steps in each chapter. It takes you from beginner to advanced and give you notes, tips and warnings throughout each chapter.
    • Got questions? Sean loves to answer them. His email address is in every book.

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    £10.20
  • Mastering SEO 2024: A Comprehensive Guide to Search Engine Optimization

    In a digital age where online visibility can make or break businesses and websites, mastering the art of SEO is essential. “A Comprehensive Guide to Search Engine Optimization” is your comprehensive guide to navigating the complex world of Search Engine Optimization (SEO) and harnessing its power to achieve online triumph.

    This book provides a step-by-step roadmap to demystify the world of SEO, making it accessible to beginners and invaluable to experienced marketers. Dive into the fundamental principles of search engines, keyword research, on-page optimization, and off-page strategies. Explore the nuances of local SEO, e-commerce optimization, and content marketing. Discover how to build quality backlinks, master technical SEO, and adapt to the ever-evolving SEO landscape.

    “SEO Unveiled” is not just about theoretical knowledge; it’s about real-world application. With in-depth case studies, practical tips, and a focus on user experience, you’ll gain actionable insights to drive your online success.

    Whether you’re a business owner, a digital marketer, or a website enthusiast, this book equips you with the knowledge and tools to enhance your online presence, connect with your target audience, and rise in search engine rankings.

    Your online journey begins here. Uncover the secrets of SEO, and start your path to digital triumph today.

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    £10.00
  • The Science of SEO: Decoding Search Engine Algorithms

    Go beyond the standard checklists and “ultimate guides” to learn what really makes Google tick

    The Science of SEO is an intuitive and practical discussion of the computer science of search engine optimization. In the book, you’ll explore the relevant aspects of information retrieval, natural language processing, and generative AI you can use to accelerate and level-up your understanding of how search engines retrieve, parse, and―most importantly―rank information.

    As you build your technical SEO skillset and improve your working knowledge of how modern search engines―like Google, Bing ,and Yandex―operate, you’ll learn to go beyond simply copying the tactics and strategies found in widely read blogs and build mental models of how search actually works―and evolves―on the modern web.

    The book also offers:

    • An easy-to-understand entry point for anyone trying to learn information retrieval on the web
    • Techniques for building your own software (in Python and Node) that helps you analyze and navigate hidden opportunities presented by Google
    • How to directly interface with engineering teams through SEO product management techniques and workflows

    An essential and insightful presentation of technical SEO concepts paired with step-by-step Python and Node implementations to build your own search engine, The Science of SEO is tailor-made for SEO and web professionals seeking easy-to-follow information to help them advance their “under-the-hood” knowledge of search engine optimization.

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    £41.50£45.10
  • Data-Driven SEO with Python: Solve SEO Challenges with Data Science Using Python

    06

    Solve SEO problems using data science. This hands-on book is packed with Python code and data science techniques to help you generate data-driven recommendations and automate the SEO workload. 

    This book is a practical, modern introduction to data science in the SEO context using Python. With social media, mobile, changing search engine algorithms, and ever-increasing expectations of users for super web experiences, too much data is generated for an SEO professional to make sense of in spreadsheets. For any modern-day SEO professional to succeed, it is relevant to find an alternate solution, and data science equips SEOs to grasp the issue at hand and solve it. From machine learning to Natural Language Processing (NLP) techniques, Data-Driven SEO with Python provides tried and tested techniques with full explanations for solving both everyday and complex SEO problems.

    This book is ideal for SEO professionals who want to take their industry skills to the next level and enhance their business value, whether they are a new starter or highly experienced in SEO, Python programming, or both. 

    What You’ll Learn

    • See how data science works in the SEO context
    • Think about SEO challenges in a data driven way
    • Apply the range of data science techniques to solve SEO issues
    • Understand site migration and relaunches are

    Who This Book Is For
    SEO practitioners, either at the department head level or all the way to the new career starter looking to improve their skills. Readers should have basic knowledge of Python to perform tasks like querying an API with some data exploration and visualization.

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    £27.60
  • SEO Backlinks Made Easy For 2023

    Are you among those looking for how to increase traffic to your website? Or do you want to know why your website kept lagging behind and never reached the top pages of search results? You must know the secret about Search engine optimization, PageRank, and Website Backlinks.
    SEO Backlinks Made Easy For 2023 is a cursory exposition of proven link-building SEO strategies to help you understand the importance of search engine algorithms and website authority.
    You will learn how to increase your site ranking through Google SEO, understand the most valuable types of backlinks, and how to get them for your site domain.
    In this simplified guide, you will learn how to use professional backlinks generation strategies like creating:

    • Target Keyword in Anchor Text
    • Linkable Assets such as Infographics
    • Backlinks from Link Roundups,
    • The Moving Man Method,
    • The Broken Link Building Strategy
    • Guest Posting
    • Submitting Testimonials
    • Blogger Reviews
    • Link Reclamation
    • Using HARO
    • Reverse Engineering Competitor’s Backlinks,
    • Content Styles to grow your website’s organic traffic and attract more Backlink Authority for yourself, all in a do-it-yourself style.

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    £5.70
  • Manifesto to SEO: Writing Content for a Better Ranking Website

    Manifesto to SEO is a book dedicated to businesses that wish to improve their Google ranking. It helps to emphasis your digital presence with the help of content in inbound marketing. Putting up content is just not enough, it needs to be optimized as per the SEO guidelines. The book is an elaborate representation of how SEO based content can help you flourish your business and reach your audience.

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    £2.20
  • Keywords for SEO: Actionable Knowledge Bombs to Help you Rank on Google

    08
    Do you want to sustainably rank higher on Google?

    Two industry leaders within their respective professional disciples with over 30 years experience in SEO and Digital Marketing share their insight knowledge of what works online to get you found.

    With over 5.6 billion searches on Google every day, keywords command your online presence to reach page 1. Using the appropriate keywords that derive value for your brand is the “secret ingredient” to drawing engaged audiences that will fulfil your strategic goals.

    Contained within 9 chapters covering over 20,000 words, you understand from a standing position the importance of keywords, as well as how to wield them effectively to your own brand, and more importantly, derive 100% value in changing your online presence forever.

    Leaving no stone unturned, we take you on a complete step-by-step journey from an absolute beginner to an accomplished SEO manager – wielding keywords for SEO growth.

    This book features time-saving templates, knowledge bombs, and a no-nonsense approach to getting the job done right.

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    £9.50
  • Marketing, Keywords, and SEO for Etsy: Book 2 in The Ultimate Guide to Selling on Etsy Series

    01
    Marketing, SEO, and Keywords for Etsy will guide you through everything you need to know to jumpstart your sales and growth on Etsy with proven strategies (and easy-to-follow instructions!)

    The second volume in our best-selling The Ultimate Guide to Selling on Etsy series is a user-friendly, down-to-earth guide written by REAL top-1% Etsy sellers. We’ll take you step by step through how to use SEO, keywords, and marketing strategies that are effective for Etsy sellers specifically.

    You won’t find any “secrets” or complicated strategies in this book. Just replicable strategies that we KNOW work because we used them ourselves to turn a brand-new shop with a single listing in 2013 into a top-1% ranking shop with 26k+ sales and a five-star rating.

    We’ll share the EXACT same strategies we used to market and grow our Etsy shop with keywords and SEO. So skip the guesswork, the “secrets,” and the snake oil. Whether you’re just starting out or have been putting a lot of work into your Etsy shop without much success, don’t give up. Instead, get this book. Because our success on Etsy wasn’t an accident, or “good luck.” It was the result of meticulous testing, research, and replicable strategies.

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    £6.20
  • The Beginner’s Guide to SEO: How to Optimize Your Website, Rank Higher on Google and Drive More Traffic (The Beginner’s Guide to Marketing)

    Do you want to learn how to be a SEO wizard?Have you heard the saying “The best place to hide a dead body is page two of Google”? It’s true! If your website isn’t on page one, you may as well be on the digital struggle bus. Page one however can help your website achieve greater visibility for people who may actually convert to clients. SEO stands for search engine optimization, which is the process of optimizing your website to rank higher in the search results. For instance, when you query Google for a particular set of keywords, does your website rank on page one? Page two? Further back?If you like to learn more about this subject, The Beginner’s Guide to SEO. Is THE book for you!Inside, you’ll discover: •What SEO really is.•How to implement SEO on your own website.•What on-side, off-side, and technical SEO is.•The perks of going through chemotherapy (besides getting well!)•If you can manage technical SEO without a developer?•What Google Search Console is and how it works.•How to run a SEO audit•How not to kill your SEO when rebranding.•And more…This SEO guidebook is arranged in three parts that in turn, follows the same path to keep things clear for readers.Get The Beginner’s Guide to SEO today!

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    £9.00
  • Law Firm SEO: Convert Clicks to Caseload with Search Engine Optimization

    Turn website traffic into real clients for your law practice. This comprehensive guide, Law Firm SEO: Convert Clicks to Caseload with Search Engine Optimization, teaches you how to boost visibility and attract more prospects online.

    Master core SEO concepts to climb the rankings for valuable keywords. Optimize your site’s content, technical elements, reviews and citations to outperform the competition. Implement proven link-building and content marketing strategies to build authority. Measure progress with analytics and refine your approach over time.

    Packed with sector-specific tips, this complete playbook on SEO for law firms will help you:

    • Research the right keywords
    • Structure your website for higher rankings
    • Optimize for local SEO
    • Get more 5-star online reviews
    • Create compelling content to earn high-quality backlinks
    • Identify and fix technical issues
    • Continuously improve visibility and conversions.

    Includes access to downloadable templates to get you started:

    • Keyword Research Template
    • On-Page SEO Content Audit Template
    • Technical SEO Audit Template
    • Citations Tracker.

    Stop losing potential clients to firms outranking you. Follow the battle-tested tactics in Law Firm SEO to take the #1 spots for your practice areas.

    Dan Verghese has over twenty years of digital marketing experience. He has held senior agency and in-house roles managing SEO campaigns, strategies and teams.

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    £11.40
  • Search Engine Optimization All-in-One For Dummies (For Dummies (Business & Personal Finance))

    Get search engines to rank your site as the No. 1 result with help from this comprehensive resource

    What’s the best hiding place in the world? The second page of Google’s search results!

    If you want your website to be found, you need to make sure it appears prominently on search engines. In Search Engine Optimization All-in-One For Dummies, you’ll find practical and easy-to-follow advice to increase your site’s chances of landing that coveted No. 1 spot on Google, Bing, and other popular search engines.

    You’ll discover how search engines decide which websites to rank highly, how to optimize your site for your best chance at the first page of organic results, what keywords to target, and even how to make your site internationally visible. You’ll also find out how to:

    • Optimize your webpage with responsive design that makes it irresistible to Google
    • Create a keyword strategy that keeps interested and engaged visitors flowing to your website
    • Generate the backlinks that will teach Google you’re a trusted resource and help you climb the search engine results page

    Perfect for webmasters, bloggers, e-commerce professionals, and anyone else looking for more online visibility, Search Engine Optimization All-in-One For Dummies is a must-have guide to improving the quantity and quality of your web traffic.

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    £21.30£27.50
  • SEO for Beginners: Learn the basics of SEO for 2022 in under 3 hours!

    01
    Learn the basics of SEO for 2022 in under 3 hours!

    SEO for Beginners is perfect for anyone looking to learn the basics of SEO in 2022, providing an overview of all the major areas in an easy-to-understand and digestible format. The book is ideal for:

    • Anyone considering entering the SEO profession
    • Anyone new in the SEO industry
    • Anyone working in other areas of marketing that wants an understanding of SEO
    • Anyone wanting to refresh their SEO knowledge
    • Small website owners and bloggers

    The book’s contents are as follows:

    Chapter 1: Introduction

    • About this Book
    • How do Search Engines Work?
    • Why is SEO Important?
    • The Evolution of SEO
    • SEO Tools

    Chapter 2: Keyword Research

    • What is Keyword Research?
    • How do you do Keyword Research?
    • Understanding Search Intent
    • Keyword Research Tools

    Chapter 3: Technical SEO

    • What is Technical SEO?
    • How Websites Work
    • Crawling and Indexing
    • Robots.txt
    • Robots Directives
    • Mobile Friendliness
    • Mobile-first Indexing
    • Page Speed
    • Internal Linking and Site Architecture
    • Status Codes
    • XML Sitemaps
    • International Targeting
    • HTTP to HTTPS
    • Structured Data

    Chapter 4: Content

    • ‘On-page’ SEO
    • URLs
    • Meta Page Titles
    • Meta Descriptions
    • Headings
    • Images
    • Internal Links
    • Thin Content
    • Duplicate Content
    • Further Content Best Practices

    Chapter 5: Links

    • ‘Off-page’ SEO
    • Why do Links Matter?
    • Types of Links
    • Good Links
    • Bad Links
    • How do you get Good Links?
    • How Many Links do I Need?
    • Link Monitoring and Removal

    Chapter 6: Local SEO

    • The Importance of Local SEO
    • Keyword Research for Local SEO
    • Google’s ‘3 Pack’
    • Google My Business
    • Local Citations
    • Other considerations for Local SEO

    Chapter 7: Measuring Organic Search Performance

    • Data and Tools
    • Setting Goals

    Chapter 8: Summing Up

    • SEO: A Challenging but Rewarding Discipline

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    £0.90
  • SEO 2021: Actionable, Hands-on SEO, Including a Full Site Audit (Webmaster Series)

    08
    Do you want to learn a safe & effective SEO strategy that works in 2021? Real search engine optimization where you build 100% white-hat backlinks to catapult your site to the top of the SERPs? An SEO plan without risk of a Google slap or penalty?

    In 2021, how many SEO books & courses can offer that type of search engine optimization? This book can!

    Google is on the SEO warpath. Anyone caught breaking the rules or trying to manipulate rankings through aggressive SEO techniques, will find their website dropping out of the top 10, top 100, or out of the search results altogether. Commonly taught SEO techniques can now kill your rankings!

    Google released a whole menagerie of animals (Panda, Penguin, Pigeon, etc), but also employs humans to rate your content. You cannot fly under the radar any more. Gone are the days of fast rankings with SEO loopholes. Today, SEO can be dangerous if you follow the wrong advice. Most free online SEO advice is very wrong because it’s either out of date, or written by someone that doesn’t do it for a living. I’ve been studying, testing, and teaching SEO for over a decade.

    SEO 2021 is a book that will teach you the safe, white-hat search engine optimization strategies I personally use to get my web pages (and those of my clients) to rank high in Google. This is battle-tested, white hat SEO that I’ve learned, developed and tested over the last decade. On-site optimization techniques that I was teaching my newsletter readers back in 2008, are only now becoming mainstream in SEO. I play by Google’s rules, meaning I never have to wake up after a major update and wonder if my sites have been hit.

    With so many algorithm changes taking place at Google, you might be wondering how it is possible to stay up to date with all the changes. The good news is that it is easy once you acquire the right mindset. Understand what Google is trying to do, and give it to them. You won’t find me discussing loopholes or strategies to beat the system. What you will find is solid strategies & advice to create great content, build authority links, and increase your domain authority.

    This book covers everything you need to know, including:

    • What is SEO and what are the main rnaking factors?

    • Major Google changes and how they have affected the way we do SEO.

    • Creating the quality content your visitors want, and search engines love.

    • Finding essential theme words and phrases for any piece of content you write.

    • All on-page factors discussed.

    • Scema & Structured data.

    • Site organization & structure.

    • What is authority, and how you can you incrase yours?

    • How to get authority, white-hat, high quality backlinks.

    • Giving your visitors what they want, while keeping search engines happy.

    • A complete SEO audit to check for common problems.

    SEO 2021 was written by search engine veteran Andy Williams of ezSEONews.com. He has been teaching this stuff since 2003, in his free weekly newsletter. If you want to understand what the search engines want, and learn modern search engine optimization that gets higher rankings through great content and smart backlinking, explode your traffic, AND have Google’s blessing, then you should read this book.

    Read more

    £4.80
  • SEO Workbook: Search Engine Optimization Success in Seven Steps

    01
    2023 Updated Edition
    Learn SEO in Plain English – Step by Step!
    Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization

    • Optimize your Website – learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE.
    • Learn Link-building – master the art of getting inbound links, blog mentions, and social authority.
    • Watch Videos – view step-by-step companion VIDEOS that SHOW you how to do SEO.
    • Use the Worksheets – download WORKSHEETS that guide you step-by-step to search engine optimization success.
    • Measure via Metrics – navigate the complexities of GOOGLE ANALYTICS.
    • Access Free Tools – access the companion MARKETING ALMANAC with hundreds of free tools for search engine optimization, a $29.99 value!

    One of the Best Books on SEO of 2022 for Search Engine Optimization for Beginners and Experts Alike

    • Jason McDonald – written by a successful practitioner of SEO. Just Google ‘SEO Expert Bay Area’ or ‘SEO Expert Witness’. He’s there at the top!
    • Stanford University – used by Dr. McDonald in his courses, both online and on campus, at Stanford University’s Continuing Studies
    • An Easy to Follow Method – written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step.
    • Got Questions? – just Google ‘Jason McDonald’ and send a quick email or call.

    The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to ‘get SEO fit.’
    Table of Contents

    1. Goals: Define Your SEO Goals
    2. Keywords: Identify Winnable, High Value SEO Keywords
    3. On Page SEO: Optimize Your Website to ‘Speak Google’ via Page Tabs, your home page, and structural elements
    4. Content Marketing: Learn to produce content that pleases Google and your customers
    5. Off Page SEO: Build links, leverage social media, and go local. Includes detailed ‘Local SEO’ information for local businesses!
    6. Metrics: Master Google Analytics
    7. Learn: Pointers to SEO Tools and Online Resources

    If you want to master SEO (Search Engine Optimization) for your business, you can do no better than the 2023 edition of the SEO Workbook!

    Read more

    £31.60
  • The SEO Entrepreneur: Start a Successful SEO Business and Turn Your Entrepreneurial Dreams Into Reality

    The SEO Entrepreneur will show you how to start an SEO business from scratch.

    Here’s a fact:

    According to countless studies, businesses are willing to pay between $1,000 – $5,000 per month for SEO services.

    The question is, why?

    Because every business cares about one thing:

    Getting more customers.

    And SEO is the single best way to accomplish that goal without paying for advertising.

    Now, what does this have to do with you?

    In this book, I’ll show you how to start an SEO agency from A-Z.

    With the methods I’ll show, you’ll attract SEO clients willing to pay $1,000 – $5,000 + per month for your help.

    Here’s the cool part:

    You can do this without any experience from the comfort of your home. You don’t need a fancy office, startup capital, or business skills. All you need is a willingness to learn and a desire to be your own boss.

    Just follow the proven step-by-step blueprint inside The SEO Entrepreneur and turn your entrepreneurial dreams into reality.

    Here’s exactly what this book will show you:

    • Why right now is the best time to enter the SEO industry
    • How to think (like a successful SEO entrepreneur)…according to science
    • The Lean Agency System…designed to run an insanely profitable SEO agency without needing tons of employees
    • Proven methods for getting clients (even when no one knows you)
    • Ethical client attraction techniques that make people want to work with you
    • A dead simple way to close more SEO deals (hint: it doesn’t involve long, drawn-out sales processes)
    • My proven SEO sales process (which has a 50% close rate)
    • How to deliver an incredible client experience so you retain 99% of your clients
    • My step-by-step SEO process for ranking #1 in Google consistently

    And so much more!

    Who is Nathan Gotch?

    Nathan Gotch started Gotch SEO in 2013 when he was fired from his security guard job. He had no traffic, leads, or clients and was $40,000 in debt. But in six months, Nathan grew Gotch SEO to $20,000/mo, and now it’s a 7-figure business. He’s helped hundreds of clients in the most competitive verticals like health, legal, SaaS, and B2B get #1 rankings and more traffic from Google. Nathan also has one of the most popular SEO blogs in the world, a YouTube channel with over two million views, and his expertise is featured on Semrush, Ahrefs, and Search Engine Journal.

    Read more

    £14.00
  • The SEO Blueprint: How to Get More Organic Traffic Right Now

    05

    Rank in Position 1, Increase Revenue, Crush Competition

    If you can rank your website 1st in Google, your business make more money.

    But you already know that…otherwise you wouldn’t be here.

    We’ve been in the same spot as you, when we’ve done everything we can to rank well, but there always a few sites that we just can’t seem to outrank.

    What if you knew exactly what you needed to do to beat them?

    How can we promise you these amazing results?

    After 10 years of doing SEO for clients, author Ryan Stewart’s agency (WEBRIS) was acquired.

    Why?

    The agency was an attractive asset because of its uncanny ability to deliver the highest quality SEO services across hundreds of websites and get results every time.

    Read that last sentence again…“GET RESULTS EVERY TIME”.

    And in The SEO Blueprint, he’s literally giving you their success formula!

    Here’s what you’ll learn inside The SEO Blueprint:

      • The types of keywords you should try to rank first (follow this and you’ll make money faster)

      • How competitors can help any page rank for MORE keywords

      • The type of page you should NEVER build links to (this will save you money, and possibly avoid disaster!)

      • How to know exactly what type of content to write so that search engines love every time page you write

      • How to audit your site for hidden problems & what to do when you find them

      • Why Google may never rank your content (even though it’s brilliant!)

      • Which of your site’s pages have the most potential (& which you shouldn’t waste your time on)

      • The 15 errors that can ruin any chance of your site seeing page 1, and how to fix them fast

      • How to know if a keyword is worth going after (this will save you tons of lost time, effort & money)

      • How to structure your website properly (this will help you win those massive head keywords)

      And much more!

      Plus a FREE goody bag with everything you need to run a website like a boss!

      Aside from the years of SEO experience packed into this book, you’ll also get free access (FOREVER) to the tools & templates we use to make SEO campaigns so much easier to run.

      Imagine how much of an edge over your competitors all this will give you…

      Take action to start ranking your site better today, scroll up, and buy The SEO Blueprint now!

      Editorial reviews

      “I’ve been working in the SEO industry for 10+ years – this is by far the best book on subject that I’ve read.”
      Brent Carnduff, Amazon.com

      “This guy is legit. Save yourself 1000 hrs of study by picking up this gem.”
      Cole L, Amazon.com

      “What Ryan has created is a step by step no nonsense process on how to do SEO from the ground up. I already knew how to do SEO in bits and pieces, but Ryan really helped me to put everything together.”
      Stephen, Amazon.com

      “Easy read, well written and insightful. I don’t have a ton of SEO experience so this book has been helpful.”
      Pamela P, Amazon.com

      “This book isn’t all talk – there are real actionable processes and templates.”
      Trevor Stolber, Amazon.com

      Read more

      £1.40
    • Honest SEO: Demystifying the Google Algorithm To Help You Get More Traffic and Revenue

      Amazon Bestseller in Search Engine Optimization, Strategy & Competition, and Web Marketing

      Nonfiction Book Awards Gold Medal

      SEO is confusing—but it doesn’t have to be

      With SEO, there’s so much misinformation out there. There are also a lot of inexperienced practitioners giving not-so-great (and often not-so-honest) advice. This can be complicated, overwhelming, and expensive, leaving you feeling indecisive and not knowing where to start or who to believe.

      That’s where Honest SEO, a book that’s been over 20 years in the making, comes in. Jason Hennessey—after spending decades reverse engineering the Google algorithm—shares the proven strategies he’s used to earn more than $1 billion for his clients by leveraging the power of SEO.

      And you don’t have to know how to code or have a computer science degree to read and understand this book. With Honest SEO, you can learn the fundamentals that won’t go out of style when Google releases a new algorithm update. No matter what business you’re in, even if you don’t know where to start or what to focus on to actually get results, Honest SEO is the digital marketing blueprint written with perennial cutting-edge strategies that will increase your Google rankings, traffic, leads, and sales, all with the goal of increasing your revenue.

      Read more

      £7.40
    • Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

      04
      Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it’s not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic.

      Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.

      When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.

      Read more

      £12.90£13.30
    • Effective SEO and Content Marketing: The Ultimate Guide for Maximizing Free Web Traffic

      Get beyond the basics and see how modern-day users are reimaging the SEO process

      SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas.  Above all it can help improve the amount of free traffic coming to your web properties.  This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business.

      Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes.

      • General education on SEO and organic content marking
      • Understanding which search engines to focus on
      • How SEO and content can solve business problems
      • Building a new brand through SEO and content
      • Identifying who your true competitors are
      • Which Analytics reports you should be regularly monitoring
      • How to establish research channels that can inform your business initiatives
      • Building personas and audience purchase journeys
      • Prioritizing locations, demographics and countries
      • What needs to be in place to maximize free traffic levels to your brands assets
      • Understanding all the key tasks and attributes for an effective content program
      • Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types
      • Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets
      • Calculating ROI for SEO and Content initiatives
      • Small business marketing via content and SEO and having the right small business mindset for success
      • Website and content design considerations (accessibility, principles of marketing)
      • Optimizing for the future and looking at other search venues
        • Amazon Optimization
        • YouTube Optimization
        • App Store Optimization (ASO)
        • Podcast Optimization
        • Optimizing Blogs and other off-site content
      • Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles
      • How to build an optimization path and programs that drive results and manage risks

      In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!

      Read more

      £26.30£33.20
    • The Art of SEO 3e: Mastering Search Engine Optimization

      08

      Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape

      Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

      • Comprehend SEO’s many intricacies and complexities
      • Explore the underlying theory and inner workings of search engines
      • Understand the role of social media, user data, and links
      • Discover tools to track results and measure success
      • Examine the effects of Google’s Panda and Penguin algorithms
      • Consider opportunities in mobile, local, and vertical SEO
      • Build a competent SEO team with defined roles
      • Glimpse the future of search and the SEO industry

      Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.

      Read more

      £45.60
    • Advanced SEO: A step-by-step guide on getting to the top of Google (Advanced Digital Marketing)

      06

      Are you tired of seeing your website buried on page three of Google’s search results? Do you want to learn how to get your site to the top of the rankings and stay there? Look no further than “Advanced SEO: A Step-by-Step Guide on Getting to the Top of Google.”

      In this comprehensive book, you will learn the advanced techniques and strategies that top SEO professionals use to achieve top rankings. You’ll learn how to conduct thorough keyword research, optimize your website’s structure and content, build high-quality backlinks, and track your progress with analytics.

      But this book goes beyond the basics. You’ll also learn advanced tactics such as how to use data-driven content marketing to drive traffic and conversions, how to leverage the power of social media for SEO, and how to keep up with the latest trends in mobile and voice search.

      Written by an experienced SEO practitioner, “Advanced SEO” breaks down complex concepts into easy-to-understand language and provides step-by-step instructions for implementing each strategy. Whether you’re a seasoned SEO pro looking to take your skills to the next level or a beginner just starting out, this book has something for everyone.

      Don’t let your website get lost in the vast sea of the internet. With “Advanced SEO,” you’ll have the knowledge and tools to climb to the top of Google’s search results and stay there. So what are you waiting for? Get your copy today and start taking your SEO game to the next level.

      Read more

      £9.30
    • SEO For Dummies, 7th Edition

      03

      Up relevance scores, improve page speed, optimize voice search questions, and more!  

      Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of “how do I get people to visit my site?”

      By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You’ll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings.

      • Develop a search strategy and use new SERP features
      • Maximize the effects of personalized search
      • Analyze results with improved analytics tools
      • Optimize voice search strategies

      There’s no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets. 

       

      Read more

      £21.80£24.70
    • The Art of SEO: Mastering Search Engine Optimization

      Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2022 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Learn about the various intricacies and complexities of internet search Explore the underlying theory and inner workings of search engines and their algorithms Understand the interplay between social media engagement and other factors Discover tools to track results and measure success Examine the effects of key Google algorithm updates Consider opportunities for visibility in mobile, local, vertical, social, and voice search Build a competent SEO team with defined roles Gain insights into the future of search and internet discoverability

      Read more

      £40.20£50.30
    • Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer, and pricing manager needs to know

      04

      NEW EFFECTS FOR DOWNLOAD IN EXCLUSIVE READERS AREA

      ★ 2023 update out now. Please find instant access on the website ★
      ★ Almost 200 psychological pricing effects in total ★
      ★ Go to: https://psychologyofpricing.com/ => Readers Area ★

      “Favorite 5 Books on Pricing”
      ―Journal “Consumer Neuroscience in Business”, issue June 2019, p. 21

      How to Make Your Prices (Almost) Irresistible?
      Discover the Power of Psychological Pricing.

      Customers pay prices. Customers are the same human beings who process their world with predictable psychological mechanisms and mental shortcuts.

      Many companies still focus only on numbers: internal costs (markup pricing), external competitors (competition-based pricing), or assume that people can objectively assess the products’ or services’ benefits they pay for (value-based pricing).

      The Handbook on the Psychology of Pricing sheds light on what happens in your customers’ minds. This book presents the most comprehensive collection of psychological pricing strategies and tactics currently available. It introduces you to intriguing, hard-to-believe insights into consumer psychology, subconscious persuasion, and people’s perception of prices.

      More specifically, you will

      • Discover how to make your pricing more attractive and, thereby, lift sales and margins for your business.
      • Learn how to increase customers’ willingness to pay for your products and services.
      • Find how to reduce the attention to prices in buying decisions.
      • Expand your pricing skill set and learn about more than one hundred effects unearthed from solid academic research.

      This book is required reading for entrepreneurs, general and category managers, marketers, product and brand managers, pricing strategists, management consultants, and business students who are interested in adding an invaluable pricing edge to their business practice and personal pricing quiver.

      Read more

      £1.90
    • The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

      08

      From the authors of the internationally-bestselling business classic The Challenger Sale

      ‘A handbook of practices that will help you get into your customers’ heads, deliver good value, and win the sale’ Daniel H. Pink, author of To Sell is Human and Drive

      —————————————————————

      In The Challenger Sale, Matthew Dixon and Brent Adamson overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the highest-performing sales teams don’t focus on friendly, attentive customers. Instead, they target challenger customers.

      Challenger customers are sceptical, less interested in meeting and ultimately indifferent as to who wins the deal. But they also have the credibility, persuasive skill and will to challenge the status quo that will get a deal to the finish line far more often than customers who are easier to connect with.

      Based on new research from thousands of B2B marketers, sellers and buyers around the world, The Challenger Customer shows you how to find these ‘mobilizers’ and equip them with the tools to effectively challenge their own organizations on your behalf. This ground-breaking book is the blueprint you need to make the sale again and again.

      Read more

      £12.60£16.10
    • Product Marketing Management : How to become most influential person in the company

      03
      Product marketing management is one of the most important fields that you can grow your career. This book is focusing on the Product Marketing Management function in the international company environment. The book provides simple steps for you to consider to shine at your work and become one of the most influential person in your company.

      Many of the examples on the similar title is focusing on the one particular industry or start up environment, this book is targeting wider audience with focus on the key aspects of the Product Marketing Management role from roadmap management to go to market planning.

      Read more

      £5.70
    • The Balanced Scorecard: Turn your data into a roadmap to success (Management & Marketing)

      01
      Turn your data into a roadmap to success ! This book is a practical and accessible guide to understanding and implementing the Balanced Scorecard, providing you with the essential information and saving time. In 50 minutes you will be able to : – Evaluate company performance and management efficiency – Focus on all perspectives of the business at once – Successfully apply the Balanced Scorecard to your business ABOUT 50MINUTES. COM| Management & Marketing 50MINUTES. COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

      Read more

      £8.10
    • Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)

      08

      Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.

      In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services.

      At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?

      Read more

      £15.20
    • A Modern Guide to Public Relations: Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices

      Never write a press release again. Amy Rosenberg’s no-frills guide to public relations is everything you need to know about launching a PR career or adding new skills to a flourishing marketing position.

      This honest, boots-on-the-ground account of working in public relations details how to work with bloggers, podcasters, influencers and traditional media to generate press coverage, praise from bosses and clients, and better working relationships with colleagues and media partners.

      New approaches to PR are also uncovered, including:

      • SEO PR: How to increase organic search engine optimization (SEO) through PR.
      • Content PR: How to use blog posts as if they were press releases to boost SEO, gain PR coverage and efficiently use content.
      • Social PR: How to engage with reporters on social media to gain story ideas and connections.

      With newsrooms dwindling worldwide, it’s now more important than ever for PR professionals to learn how to gain press coverage through performing traditional media functions, revealed in the Operating Like a Newsroom section of the book.

      Most importantly, this guide serves as the ultimate tough-loving mentor for anyone starting their PR career or trying to get ahead in marketing by picking up new skills, methodology and a fresh perspective.

      Read more

      £8.50£9.50
    • Beyond The Marketing Funnel: Playing Digital Mouse Trap To 10X Your Business

      Over the past few years, the best online marketing results have come from adapting the tried-and-true strategies of direct response sales to the online space. While there has been plenty written about online marketing and funnel building from this perspective, Beyond The Marketing Funnel takes it to the next level by helping you discover how you can implement a comprehensive marketing automation system for your entire business. The difference between earning money with individual promotions that typically govern the direct response sales approach and a running a full-fledged business is entirely in the structure and the details. Beyond The Marketing Funnel bridges that gap. You’ll learn the fundamental components of a proper individual product marketing funnel in this book, but more importantly, you’ll discover the best way to string those funnels together to form a cohesive business.

      Read more

      £11.10
    • Marketing For Dummies, 3rd Edition, UK Edition

      08
      Smart marketing techniques to get your business noticed.

      Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you’ll be creating a buzz and increasing profits in no time.

      Read more

      £15.70£19.00

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