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Fish drawing book: “From Pencil to Paper: Master the Art of Drawing Fish”
“Dive into the world of art with our Fish Drawing Book. Perfect for beginners and aspiring artists, it’s your gateway to creating beautiful fish illustrations.”Read more
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100 Mandalas Adult Coloring Book: Stress Relieving Beautiful Mandala Designs for Adults Relaxation.
Discover this beautiful 100 Mandala Coloring Book For Adults,
with 100 Wonderful and relaxing Hand-Drawn Mandala Patterns.
Each coloring page is designed to provide calmness and relaxation.
Mandala Coloring Book Specifications:- Dimensions: 8.5 x 11 inches ( 21.59 x 27.94 cm)
- 100 individual projects.
- Premium Soft Cover.
- Each mandala coloring page is different and printed on a single side, so you can use a broad variety of coloring choices without fearing bleed through.
- This adult coloring book is a great gift for any occasion, or for anyone who needs a moment of peace and relaxation.
- Perfect to relieve stress by coloring this 100 relaxing mandala pattern, to provide hours of fun, calm, and relaxation.
Mandal Coloring Books make a nice gift idea for any occasion, with a wide variety of mandala illustrations
for a relaxing moment and stress relief.Scroll up and click “Add to Cart” to order your copy today!
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Safe Dance Practice
Every dancer of every age, ability, and style should be able to engage fully in the act of dancing and be encouraged to achieve their potential without risk of harm to the body or mind. Practical information on all aspects of safe practice that is not too simplistic or complex has not always been easy to find. With nearly 60 years of collective experience in the dance profession, the authors translate extensive research and evidence-based practice in order to present the essential principles of safe practice. Safe Dance Practice takes a multidisciplinary approach to the components of dancing safely, integrating principles without compromising dancers artistic creativity and expression.Read more
£32.30Safe Dance Practice
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Great Debates in Medical Law and Ethics: 6 (Great Debates in Law)
This textbook is an ambitious and engaging introduction to the more advanced writings on medical law and ethics, primarily designed to allow students to ‘get under the skin’ of the topic and begin to build their critical thinking and analysis skills. Each chapter is structured around key questions and debates that provoke deeper thought and, ultimately, a clearer understanding. The aim of the book is not to present a complete overview of theoretical issues in medical law and ethics, but rather to illustrate the current debates which are currently going on among those working in and shaping the area. The text features summaries of the views of notable experts on key topics and each chapter ends with a list of guided further reading.A perfect book for students taking a module in medical law, or for those wanting to deepen their knowledge.
New to this Edition:
– The Supreme Court decision in Montgomery receives extensive discussion and analysis
– Recent developments on the best interests test under the Mental Capacity Act are explored
– The latest case law on end of life decision making is set out
– Debates over whether abortion should be decriminalised are examined
– The Charlie Gard case is considered
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Gilead of Robinson, Marilynne New Edition on 02 February 2006
Brand New. Will be dispatched from UK.Read more
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Unintentional Injuries and First Aid: Injury Prevention Planning to Avoiding Unintentional Injuries, Safety and Accessing Individualised Risk
“Unintentional Injuries and First Aid” by Shelby Devin is a comprehensive guide that equips readers with essential knowledge to prevent, manage, and respond to unintentional injuries effectively.
In Chapter 1, gain insights into the world of unintentional injuries, exploring their types, causes, and effective prevention strategies. Chapter 2 delves into understanding risk factors, helping you assess personal and environmental elements that may contribute to accidents.
Create a safe home environment with Chapter 3, which offers strategies to avoid common household accidents, ensuring the well-being of your loved ones. Chapter 4 provides crucial tips for staying safe on the road, whether driving, cycling, or walking.
Discover workplace safety measures in Chapter 5, empowering you to avoid injuries while on the job. Chapter 6 emphasizes the importance of injury prevention during playtime, sports, and outdoor activities.
Be prepared for emergencies with Chapter 7, as you acquire basic first aid skills and techniques to respond promptly to injuries. In Chapter 8, learn to recognize and respond to more serious injuries like burns, fractures, and other emergencies with confidence.
Address the emotional impact of injury and trauma with Chapter 9, offering valuable insights into mental health and recovery strategies to cope with the aftermath of accidents.
“Unintentional Injuries and First Aid” is a vital resource for individuals, families, and communities, promoting safety, risk awareness, and the well-being of all. Whether you seek to prevent accidents or respond effectively in emergencies, this book empowers you with the knowledge and skills necessary to protect and care for yourself and others.
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Self-Defense For Dummies
Get street-smart. Unleash your inner warrior.
Forget everything you thought you knew about self-defense. Those graceful martial arts moves that are so effective in the movies are likely to get you killed on the street. In fight-or-flight mode, you won’t have the calm thinking and fine motor skills to execute them. You need a simpler approach with a few fundamental moves that are easy to remember and perform yet devastating to an attacker. The solution? Self-Defense For Dummies, your guide to avoiding attacks, neutralizing attackers, and protecting yourself and your loved ones. In this book, you discover a self-defense system that works in the real world, where armed criminals target the most vulnerable and don’t fight fair.
- Discover strategies to make yourself a hard target, as opposed to an easy one
- Heighten your awareness of your surroundings and potential threats
- Sharpen your self-defense instincts and respond proactively to impending danger
- Master hand-to-hand combat basics and defend against grabs and holds
- Learn how to use weapons and defend against them
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£14.00£15.20Self-Defense For Dummies
£14.00£15.20
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Technical Analysis of the Financial Markets: A Comprehensive Guide to Trading Methods and Applications
John J. Murphy has updated his landmark bestseller Technical Analysis of the Futures Markets, to include all of the financial markets.This outstanding reference has already taught thousands of traders the concepts of technical analysis and their application in the futures and stock markets. Covering the latest developments in computer technology, technical tools, and indicators, the second edition features new material on candlestick charting, intermarket relationships, stocks and stock rotation, plus state-of-the-art examples and figures. From how to read charts to understanding indicators and the crucial role technical analysis plays in investing, readers gain a thorough and accessible overview of the field of technical analysis, with a special emphasis on futures markets. Revised and expanded for the demands of today’s financial world, this book is essential reading for anyone interested in tracking and analyzing market behavior.
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Trading Price Action Trading Ranges: Technical Analysis of Price Charts Bar by Bar for the Serious Trader: 521 (Wiley Trading)
Praise for Trading Price Action Trading Ranges“Al Brooks has written a book every day trader should read. On all levels, he has kept trading simple, straightforward, and approachable. By teaching traders that there are no rules, just guidelines, he has allowed basic common sense to once again rule how real traders should approach the market. This is a must-read for any trader that wants to learn his own path to success.”
―Noble DraKoln, founder, SpeculatorAcademy.com, and author of Trade Like a Pro and Winning the Trading Game“A great trader once told me that success was a function of focused energy. This mantra is proven by Al Brooks, who left a thriving ophthalmology practice to become a day trader. Al’s intense focus on daily price action has made him a successful trader. A born educator, Al also is generous with his time, providing detailed explanations on how he views daily price action and how other traders can implement his ideas with similar focus and dedication. Al’s book is no quick read, but an in-depth road map on how he trades today’s volatile markets, complete with detailed strategies, real-life examples, and hard-knocks advice.”
―Ginger Szala, Publisher and Editorial Director, Futures magazineOver the course of his career, author Al Brooks, a technical analysis contributor to Futures magazine and an independent trader for twenty-five years, has found a way to capture consistent profits regardless of market direction or economic climate. And now, with his new three-book series―which focuses on how to use price action to trade the markets―Brooks takes you step by step through the entire process.
In order to put his methodology in perspective, Brooks examined an essential array of price action basics and trends in the first book of this series, Trading Price Action TRENDS. Now, in this second book, Trading Price Action TRADING RANGES, he provides important insights on trading ranges, breakouts, order management, and the mathematics of trading.
Page by page, Brooks skillfully addresses how to spot and profit from trading ranges―which most markets are in, most of the time―using the technical analysis of price action. Along the way, he touches on some of the most important aspects of this approach, including trading breakouts, understanding support and resistance, and making the most informed entry and exit decisions possible. Throughout the book, Brooks focuses primarily on 5 minute candle charts―all of which are created with TradeStation―to illustrate basic principles, but also discusses daily and weekly charts. And since he trades more than just E-mini S&P 500 futures, Brooks also details how price action can be used as the basis for trading stocks, forex, Treasury Note futures, and options.
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Accounting, 3rd Edition
We asked over 5000 accounting lecturers what would help them teach and students learn?
The results were:
Help with student engagement and varying levels of ability;
Real world examples to be used in class;
Content to break up lectures and engage students.Accounting 3e has been developed to incorporate these elements and much more!
Accounting 3e provides a very accessible and easy-to-follow introduction and is aimed at students studying accounting for the first time. The book introduces concepts in an engaging and easy-to-follow manner, and examples are tried and tested with many graded questions and answers.
The third edition is updated to reflect IFRS terminologies and format including the reorganisation of the UK standards committee in July 2012. Double entry bookkeeping is included, however, this can be bypassed for students not requiring this.
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£50.00£51.30Accounting, 3rd Edition
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Nursing Research
Make nursing research approachable with the authoritative resource for nursing graduate students. This best-selling text features the latest methodologic innovations in nursing, medicine, and the social sciences delivered in a user-friendly writing style to help students master research methods, confidently critique research reports, and apply evidence-based findings in clinical practice. The extensively revised 11th Edition retains the helpful features, pedagogy, and clean design that have made the book a classic and introduces two new chapters reflecting the growing importance of applicability, generalizability, relevance, and quality improvement and improvement science. NEW! Quality Improvement and Improvement Science chapter provides methods and frameworks to help students develop and assess improvement projects. NEW! Applicability, Generalizability, and Relevance: Toward Practice-Based Evidence chapter details cutting-edge strategies to meet the growing need for patient-centered, practice-based evidence. UPDATED! Revised content throughout reflects the latest methodologic approaches to ranking evidence, verifying systematic reviews, using meta-aggregation, and more. Critical appraisal guidelines help students focus on specific aspects of a report for the most effective appraisal. Clear, user-friendly writing style introduces concepts logically and clarifies difficult ideas. Specific research tips translate abstract notions into practical strategies to help students confidently apply chapter lessons in real-life situations. Research examples throughout the text illustrate key points and stimulate critical thinking. A comprehensive index provides fast, efficient access to precise information. Tables, figures, and bulleted summaries reinforce essential chapter concepts at a glance.Read more
£50.00£53.20Nursing Research
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On Behalf of the Committee: A History of Northern Comedy
From the Industrial Revolution to our own digital age – via music hall, Variety, working men’s clubs, radio, cinema & television – northern-born comedians have been at the heart of British popular culture.This witty and informative book investigates why that should be so, while also celebrating the contributions of such household favourites as George Formby, Gracie Fields, Al Read, Frank Randle, Hylda Baker, Jimmy Clitheroe, Les Dawson, Morecambe & Wise, Victoria Wood, Vic and Bob, Steve Coogan, Caroline Aherne, Johnny Vegas and Peter Kay along the way.
On Behalf of the Committee is a rich reassessment of British comedy history and cliché-free confirmation that you really do have to laugh – or else you’d cry.
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The Game Narrative Toolbox (Focal Press Game Design Workshops)
Learn how to create compelling game storylines.
Four experienced narrative designers from different genres of game development have banded together to create this all-inclusive guide on what it’s like to work as a writer and narrative designer in the video game industry. From concept to final testing, The Game Narrative Toolbox walks readers through what role a narrative designer plays on a development team and what the requirements are at every stage of development. Drawing on real experiences, authors Tobias Heussner, Toiya Kristen Finley, PhD, Ann Lemay, and Jennifer Brandes Hepler provide invaluable advice for writing compelling player-centered stories and effective dialogue trees to help readers make the switch from writing prose or screenplay to interactive.
Thoroughly revised, the Second Edition includes updated content reflecting the industry’s latest developments. In addition to revised and updated chapters, this new edition features two additional chapters covering more advanced topics that are applicable to the lessons learned from the original chapters.
Accompanying every chapter are exercises that allow the reader to develop their own documentation, outlines, and game-dialogue samples for use in applying for industry jobs or developing independent projects.
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Introduction to System Safety Engineering, An
A comprehensive, up-to-date introduction to the foundations of classical safety engineering, with an emphasis on preparing for future challenges.Systems today are orders of magnitude more complex than in the past, and their complexity is increasing exponentially. Preventing accidents and losses in such systems requires a holistic perspective that can accommodate unprecedented types of technology and design. This textbook teaches the foundations of classical safety engineering while incorporating the principles of systems thinking and systems theory. Beginning with the framing and lessons of her classic text, Safeware, Nancy Leveson builds on established knowledge and brings the field up to date, challenging old approaches and introducing new ones. This essential book provides the core information required to build safety-critical systems today and in the future, including coverage of the historical and legal frameworks in which the field operates as well as discussions of risk, ethics, and policy implications.
- Presents cutting-edge concepts anticipating the safety challenges of the future alongside thorough treatment of historical practices and ideas
- Provides a comprehensive introduction to the foundations of safety engineering
- Covers accident analysis, hazard analysis, design for safety, human factors, management, and operations
- Incorporates extensive examples of real-world accidents and applications
- Ideal for students new to safety engineering as well as professionals looking to keep pace with a rapidly changing field
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£50.30£64.60Introduction to System Safety Engineering, An
£50.30£64.60 -
Becoming a Salesforce Certified Technical Architect: Build a strong command of architectural principles and strategies to prepare for the CTA review board
Gain practical experience designing and building high-performance, secure, and scalable Salesforce solutions using real-world scenarios.
Purchase of the book unlocks access to web-based exam prep resources like flashcards and a free eBook PDF.
Key Features
- Master each knowledge domain by applying key concepts to a real-world scenario
- Put all the skills covered in the book into action with two full mock scenarios
- Gain access to additional online assets including flashcards and exam tips
Book Description
This book is a complete guide to learning essential architectural concepts that’ll enable you to deliver secure, high-performant Salesforce solutions and pass the Salesforce CTA review board exam with confidence. This second edition comes with updated content, additional supporting material such as cheat sheets, and detailed practical examples, and helps you learn key soft skills to craft a winning presentation.
You’ll begin by reviewing vital architectural concepts needed to create a scalable end-to-end Salesforce solution. Next, you’ll find out how to identify requirements and break down a problem into smaller, more solvable parts. As you advance, you’ll gain practical experience in managing design decisions and defending them using real-world scenarios. The book also helps familiarize you with the correct methodology to structure your solution presentation and the necessary supporting artifacts. Finally, you’ll practice providing solutions for two full hypothetical scenarios and structuring your playback step by step.
By the end of this Salesforce book, you’ll be able to design a highly scalable Salesforce solution and create suitable material to comfortably explain the end-to-end solution to the CTA review board and potentially your customer, and have a higher chance of passing.
What you will learn
- Explore core architectural concepts essential for any Salesforce architect
- Understand Salesforce knowledge domains using practical examples
- Practice creating solutions using scenarios focusing on particular knowledge domains
- Discover key artifacts needed to document and explain an end-to-end solution
- Apply data life cycle management effectively in the Salesforce ecosystem
- Design appropriate enterprise integration interfaces to build your connected solution
- Know what to expect on the day of the review board along with valuable tips and tricks
Who this book is for
This book is for Salesforce architects who want to design secure, performant, and scalable technical solutions for their organizations and ultimately become Salesforce Certified Technical Architects. A solid understanding of the Salesforce platform is required, ideally combined with three to five years of practical experience as an application architect, system architect, enterprise architect, or solution architect.
Table of Contents
- Starting Your Journey as a CTA
- Core Architectural Concepts: Data Life Cycle
- Core Architectural Concepts: Integration and Cryptography
- Core Architectural Concepts: Identity and Access Management
- Developing a Scalable System Architecture
- Formulating a Secure Architecture in Salesforce
- Designing a Scalable Salesforce Data Architecture
- Creating a Lean Solution Architecture
- Forging an Integrated Solution
- Development Life Cycle and Deployment Planning
- Communicating and Socializing Your Solution
- Practice the Review Board: First Mock
- Present and Defend: First Mock
- Practice the Review Board: Second Mock
- Present and Defend: Second Mock
- Appendix: Tips and Tricks, and the Way Forward
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The Geography of Transport Systems
This expanded and revised fifth edition of The Geography of Transport Systems provides a comprehensive and accessible introduction to the field with a broad overview of its concepts, methods and areas of application. Aimed mainly at an undergraduate audience, it provides an overview of the spatial aspects of transportation and focuses on how the mobility of passengers and freight is linked with geography.
The book is divided into ten chapters, each covering a specific conceptual dimension, including networks, modes, terminals, freight transportation, urban transportation and environmental impacts, and updated with the latest information available. The fifth edition offer new and updated material on information technologies and mobility, e-commerce, transport and the economy, mobility and society, supply chains, security, pandemics, energy and the environment and climate change. With over 140 updated figures and maps, The Geography of Transport Systems presents transportation systems at different scales ranging from global to local.
This volume is an essential resource for undergraduates studying transport geography, as well as those interested in economic and urban geography, transport planning and engineering. A companion web site, which contains additional material such as photographs, maps, figures and PowerPoint presentations, has been developed for the book and can be found here: https://transportgeography.org/
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Harry Potter and the Philosopher’s Stone & Harry Potter and the Chamber of Secrets MinaLima Edition By J.K. Rowling Collection 2 Books Set
Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched Collectively:Harry Potter and the Philosopher’s Stone & Harry Potter and the Chamber of Secrets MinaLima Edition By J.K. Rowling Collection 2 Books Set:
Harry Potter and the Philosopher’s Stone:
An irresistible new edition of Harry Potter and the Philosopher’s Stone created with ultra-talented designers MinaLima, the design magicians behind the gorgeous visual graphic style of the Harry Potter and Fantastic Beasts films. J.K. Rowling’s complete and unabridged text is accompanied by MinaLima’s handsome colour illustrations on nearly every page, superb design, and eight exclusive interactive paper-engineered elements – including Harry’s Hogwarts letter, the magical entrance to Diagon Alley, a sumptuous feast in the Great Hall of Hogwarts and more.Harry Potter and the Chamber of Secrets:
Prepare to be dazzled by this new edition of J.K. Rowling’s Harry Potter and the Chamber of Secrets, designed and illustrated by MinaLima. With over 150 full-colour illustrations and eight exclusive, interactive paper-engineered elements, readers can travel via the Floo Network, encounter the Whomping Willow, reveal the spiral staircase to Dumbledore’s office and even pull Mandrakes from their pots! This spectacular edition is the perfect gift for Harry Potter fans of all ages, a wonderful addition to any collector’s bookshelf and an enchanting way to introduce this beloved series to a new generation of readers.Read more
£50.30£60.80 -
Principles of Marketing
Create market value through innovative customer connections and engagement
Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world – examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-value framework, to help you understand how to create value and build customer relationships.
In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing, 8th European Edition, helps you master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
New to this edition
Thoroughly revised to reflect the major trends impacting contemporary marketing, the 8th Edition is packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
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New coverage and fresh examples throughout the text addressing the latest developments in customer engagement tools, practices and developments including real time research and customer co-creation product development
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Updated coverage of emergent online, mobile and social media technologies including real-time listening and social selling
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Improved learning design with chapter-opening stories, clear learning outcomes and explanatory author comments on major chapter sections
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New end-of-chapter case studies and video cases to apply learning to actual companies.
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Increased coverage of sustainable marketing and global marketing
This is a key text for both undergraduate and postgraduate marketing programmes.
Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.
Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.
Lloyd C. Harris is Head of the Marketing Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals.
Hongwei He is Professor of Marketing at Alliance Manchester Business School, University of Manchester, and as Associate Editor for Journal of Business Research.
Pearson, the world’s learning company.
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£50.30Principles of Marketing
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Accounting: A smart approach
Engaging and lively, clear and practical, this is the most applied accounting book written specifically for business and management students.Sam Smart is the budding entrepreneur on whom the case study at the heart of this book is based. Featured at the start of each chapter, we follow Sam as he goes from starting a small business, printing sports kits for local teams, to managing a global sports business. Throughout the course of the book he assesses the success of his business, finances activities, makes pricing decisions, opens new branches, looks at cash flow, and facilitates planning, control, and investment.
As we follow the case study, the core topics central to accounting are covered with clarity, imagination, and relevance, giving students the support they need to complete their course and exams with confidence. The wealth of additional examples and self-test exercises available alongside the case study enable students not only to develop an appreciation of how accounting information allows a manager to make key business decisions, but also to acquire the skills necessary to enable them to converse with accountants, and challenge their assumptions and methodologies.
This book is accompanied by the following online resources:
For Students:
– Multiple choice questions
– Additional practice questions with answers
– Flashcard glossary
– Tables from the textFor Lecturers:
– Test bank
– PowerPoint presentations
– Solutions to end-of-part case studies
– Additional end-of-part case studies (with solutions)
– Assessment guide
– Double entry chaptersRead more
£50.30Accounting: A smart approach
£50.30 -
Financial Accounting for Decision Makers
Understand financial accounting principles and techniques, and develop the skills to make informed business decisions.
Financial Accounting for Decision Makers, 10th Edition by Peter Atrill & Eddie McLaney, is an accessible introduction to the subject, focusing on the ways in which financial statements and information improve the quality of decision-making.
Written by two highly regarded accounting authors, the text is ideal for those who study Financial Accounting modules in Undergraduate and MBA courses.
This latest edition has been thoroughly updated with examples, showing the pressure facing industries as a result of the Covid-19 pandemic. Maintaining its clear and friendly style throughout, the book regularly illustrates the outworking of financial accounting in real business issues, allowing you to experience the decision-facing environment.
The commentary from real company reports and survey data in the form of illustrative extracts further supports your understanding of the basic concepts surrounding the subject and challenges both your individual thinking and group discussion in class.
With its step-by-step approach, activities, and real-world examples, this textbook is an essential reading resource whether you are on an accounting degree or studying financial accounting modules within other disciplines.
Instructors personalise learning with MyLab® Accounting
By combining trusted author content with digital tools and a flexible platform, MyLab® personalises the learning experience and improves results for each student. MyLab Accounting for this edition includes over 1200 questions that you can assign to students.
If you would like to purchase both the physical text and MyLab Accounting, search for:
9781292409153 Financial Accounting for Decision Makers 10th edition with MyLab® Accounting
Package consists of:
- 9781292409184 Financial Accounting for Decision Makers 10th edition
- 9781292409122 Financial Accounting for Decision Makers 10th edition MyLab® Accounting
- 9781292409139 Financial Accounting for Decision Makers 10th edition Pearson eText
MyLab® Accounting is not included. Students, if MyLab Accounting is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Accounting should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
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£50.30£52.20Financial Accounting for Decision Makers
£50.30£52.20 -
Evolution in Health and Disease
In this fully revised and updated edition, the editors have integrated a completely new set of contributions from the leading researchers in the field to describe the latest research in evolutionary medicine, providing a fresh summary of this rapidly expanding field 10 years after its predecessor was first compiled. It continues to adopt a broad approach to the subject, drawing on medically relevant research from evolutionary genetics, human behavioral ecology, evolutionary microbiology (especially experimental evolution of virulence and resistance), the evolution of aging and degenerative disease, and other aspects of biology or medicine where evolutionary approaches make important contributions. Evolution in Health and Disease describes how evolutionary thinking gives valuable insights and fresh perspectives into human health and disease, establishing evolutionary biology as an essential complementary science for medicine. Integrating evolutionary thought into medical research and practice helps to explain the origins of many medical conditions, including diabetes, obesity, cardiovascular disease, asthma, allergies, other autoimmune diseases, and aging. It also provides life-saving insights into the evolutionary responses of pathogens to antibiotics, vaccinations, and other human interventions. Why do we grow old? How can we stay healthy as we age? The book discusses these and many other fascinating questions, as well as suggesting exciting possibilities for future treatment and research. This research level text is suitable for graduate level students and researchers in the fields of evolutionary (Darwinian) medicine, evolutionary biology, anthropology, developmental biology and genetics. It will also be of relevance and use to medical researchers and doctors.Read more
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Introduction to Financial Accounting, 9e
Introduction to Financial Accounting is a market-leading textbook that offers comprehensive coverage of all the fundamental accounting techniques and practices required by the major accountancy bodies, and explains the reasons why transactions are accounted for in a particular manner. The authors provide stimulating discussion that enables students to think strategically about the influence that accounting has on economic decision-making and its impact on wider society.For students undertaking a degree in accounting or business studies, this ninth edition has been fully revised and updated to the latest accounting standards. It provides a contemporary approach whilst retaining its highly valued concise, student-friendly chapters and practical content. This essential resource is packed with real world examples, worked examples and exercises to keep students engaged and to aid understanding of complex accounting theory.
Supported by McGraw-Hill Education’s market-leading digital adaptive technology including:
– Connect, a highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
– SmartBook®, our adaptive reading, study and practice environment specific to the book’s content.
For students: Connect features assignments that help you contextualize what you’ve learned through application, helping you synthesize information and think critically. SmartBook® helps you study more efficiently by highlighting where in the chapter to focus, asking review questions, and pointing you to resources until you understand.
For instructors: Create auto-graded assignments, tests and quizzes online that can be easily tailored to the goals of your course and your students’ needs. Connect will automatically grade assignments and quizzes, providing you with easy-to-read reports, so you know which students need more guidance. Instructor resources also include PowerPoints, instructors’ manual and solutions manual.
NEW TO CONNECT for 2022:
In response to customer needs, 100 brand new calculation based Problems have been added to Connect to further develop students practical application skills and cement theoretical understanding.
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£50.60£58.90Introduction to Financial Accounting, 9e
£50.60£58.90 -
Halo Encyclopedia (Deluxe Edition)
The universe of Halo is remarkably vast in scale and astonishingly elaborate in detail, telling rich stories filled with bold characters, breathtaking worlds, and thrilling conflicts. In celebration of the 20th anniversary of Halo, Dark Horse and 343 Industries have teamed up to deliver the most definitive guide to the universe thus far.The Halo Encyclopedia Deluxe Edition holds some of the Halo universe’s greatest secrets, which is why it is contained within a Forerunner cylix–a device that holds their civilization’s greatest secrets! The Deluxe Edition also comes with a cover exclusive to this edition, as well as a lithograph not found anywhere else.
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£50.90£90.20Halo Encyclopedia (Deluxe Edition)
£50.90£90.20 -
Business Ethics: Managing Corporate Citizenship and Sustainability in the Age of Globalization
How can you be an ethical corporate citizen in an increasingly complex, multiple-stakeholder world? This is the most pressing question facing businesses today, small and large, local and global. Business Ethics is a thorough yet accessible exploration of the main ethical theories and how these apply to the major stakeholders facing this question.Written from a truly international perspective and supported by diverse and innovative learning features, this book provides the tools and concepts necessary to understand and effectively manage ethical challenges wherever you are in the world. ‘Key Concepts’ and ‘Think Theory’ boxes ensure the essential ideas are straightforward to grasp but don’t go unchallenged, while ‘Ethics in Action’ boxes and Case Studies illustrate these ideas at play in the working world. Step into the shoes of a decision-maker with ‘Ethical Dilemma’ boxes and hear from them first hand with new ‘Practitioner Spotlight’ boxes, which feature fascinating insights from real-life practitioners on how they manage ethical decisions and what skills they consider to be crucial to success.
The fourth edition offers a wealth of new cases and examples as well as updates of favourites from previous editions, including features on AirBnB, TOMS, and McDonalds. Bespoke video interviews with the practitioners from the book and new multiple-choice questions enhance the online resources for students, while workshop and flipped classroom activity ideas support lecturers. In addition, content has been thoroughly updated across the book and online to reflect the latest developments and issues surrounding corporate citizenship, globalization, and sustainability.
Award-winning, best-selling, and up-to-date; this is the textbook of choice for those wishing to excel in business ethics.
The book is supported by an extensive range of online resources:
For students:
Practitioner Spotlight videos and web links
Additional Case Study web links
Additional Ethics in Action web links
Addition Ethics on Screen web links
Think Theory responses
Film list
Ethics career guide
Further reading
Multiple-choice questionsFor lecturers:
VLE content
PowerPoint slides
Test bank
Case bank
Sample course outline
Teaching notes for Case Studies
Teaching notes for Ethical Dilemmas
Teaching notes for Ethics in Action features
Teaching notes for Ethics on Screen features
Ideas for structured workshopsRead more
£50.90£52.20 -
Gordon Ramsay (Celebrity Chefs)
Describes the life of the celebrity chef, from his working class childhood in Scotland to his starring role on “Hell’s Kitchen.”Read more
£51.20 -
Practical Computing for Biologists
Practical Computing for Biologists shows you how to use many freely available computing tools to work more powerfully and effectively. The book was born out of the authors’ own experience in developing tools for their research and helping other biologists with their computational problems. Many of the techniques are relevant to molecular bioinformatics but the scope of the book is much broader, covering topics and techniques that are applicable to a range of scientific endeavours.
Twenty-two chapters organized into six parts address the following topics (and more; see Contents):Searching with regular expressions
The Unix command line
Python programming and debugging
Creating and editing graphics
Databases
Performing analyses on remote servers
Working with electronicsWhile the main narrative focuses on Mac OS X, most of the concepts and examples apply to any operating system. Where there are differences for Windows and Linux users, parallel instructions are provided in the margin and in an appendix. The book is designed to be used as a self-guided resource for researchers, a companion book in a course, or as a primary textbook. Practical Computing for Biologists will free you from the most frustrating and time-consuming aspects of data processing so you can focus on the pleasures of scientific inquiry.
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Global Marketing
Learn and develop skills involving strategic global marketing decision-making
Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world.
Key Features include:
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A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process
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Numerous pedagogical features such as Exhibits, Key Terms and Questions for Discussion to help you comprehend theory and apply it to the real world
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End of part and end of chapter case studies to help you understand how the theory relates to real world application
New to this edition:
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The 8th Edition is concentrated around three major themes: ‘glocalization’, ‘internet of everything’ and ‘social media marketing’
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Fully updated to cover the latest technologies, trends and practices in global marketing including AI, the shared economy, subscription-based pricing and omni-channel strategies
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Case studies are updated throughout the book including new chapter cases on Bumble, Jissbon and Waymo
This book is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who wish to take their global marketing strategies to the next level.
Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts, including Marketing Management and Essentials of Global Marketing.
Pearson, the world’s learning company.
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£51.30Global Marketing
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Social Media Marketing
**Winner of the TAA 2017 Textbook Excellence Award**“Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”
TAA Judges PanelThe market leading and award winning text on social media marketing has been fully updated for this fourth edition.
With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice.
11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter.
The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.
A must-have text for those studying social media marketing.
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£51.30£53.20Social Media Marketing
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Forensic Accounting
The only textbook on forensic accounting specifically written to cover UK business practice, this accessible and comprehensive introduction uses stories of real-world frauds and practical case studies to help develop students’ skills.Offering a detailed explanation of the process for defending against and investigating fraud within the UK, the text considers the legal and corporate governance framework in which fraudsters operate, as well as the psychology of their behaviour. The text also covers non-fraud aspects of forensic accounting, such as litigation support, dispute resolution, quantifying damages or compensation claims and acting as an expert witness.
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£51.30Forensic Accounting
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ROA Codex
- The complete ‘codex’ of one of the greatest street art artists in the world
- Includes text by art critic Lucy Lippard and philosopher Johan Braeckman
- Works are found on walls around the world, and in travelling exhibitions
“Although the street art is generally conveyed in a very natural matter, even his dead animal paintings seem at peace.” – Streetartbio.com “Detached from the artist’s identity, his detailed, illustrative animal paintings have brought him back to the world. With local species of animals as his main focus, ROA inevitably starts a dialogue about human interaction with nature and the environment, whether it is painting on the walls of a museum or in an abandoned rural factory.” – Hi Fructose – The New Contemporary Magazine
“One of the most influential acts of street art around the world.” – The Huffington Post
Fascinated by nature, the anonymous muralist and street artist ROA is inspired by the beauty of its non-human inhabitants. With great attention to detail, ROA draws over-sized black and white creatures of endemic or endangered species on buildings around the world, from Moscow to Mexico City, and from Los Angeles to London. His subjects are frequently survivors; scavengers, rodents, and unusual animals that thrive in their particular milieu.
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£51.40£61.80ROA Codex
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Marvel Anatomy: A Scientific Study of the Superhuman
Discover the secrets behind the powers of Marvel’s greatest characters through stunning anatomical cutaway illustrations and in-depth commentary from the Black Panther and Shuri.When Skrull forces use their shape-shifting powers to infiltrate Earth’s defenses, King T’Challa must delve into Wakanda’s scientific archives to determine which Super Heroes and Super Villains might be most at risk. With assistance from his brilliant sister, Shuri, the Black Panther explores the unique anatomical makeup of a vast range of super-powered individuals, unlocking the secrets behind their abilities
Featuring exclusive anatomical cutaway illustrations created by concept artist Jonah Lobe (Skyrim, Fallout) and writing by Marc Sumerak (MARVEL Future Revolution) and Daniel Wallace (The Jedi Path), this deluxe book is a visually stunning journey into the powers of the Marvel Universe’s greatest characters.
VISUALLY STUNNING: Featuring unique and exquisitely-detailed anatomical cutaway illustrations by renowned concept artist Jonah Lobe (Skyrim, Fallout).
100+ UNIQUE ILLUSTRATIONS: Beautifully illustrated cross sections combined with fascinating insights capture each Super Hero’s and Super Villain’s unique set of powers.
EXPERIENCE THE MARVEL UNIVERSE LIKE NEVER BEFORE: Written from the point of view of a beloved Marvel character, Marvel Anatomy: A Scientific Study of the Superhuman explores the secrets of super-powered heroes, as well as mutants, extra-terrestrial lifeforms, and technically enhanced individuals.
60+ CHARACTERS: Marvel Anatomy: A Scientific Study of the Superhuman reveals the anatomy of more than sixty fan-favorite Marvel characters, including Spider-Man, the Hulk, Thanos, Mystique, the Thing, Squirrel Girl, Venom, and Groot.
A SPECTACULAR ADDITION TO YOUR COMICS LIBRARY: This book joins Insight Editions’ exciting line of Marvel Comics titles, including Marvel: Avengers Campus: The Official Cookbook and Magic of Marvel Oracle Deck.
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£51.50£61.80Marvel Anatomy: A Scientific Study of the Superhuman
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So British: plus de 130 recettes qui vous feront aimer la cuisine
Breakfasts, brunch du dimanche, recettes classiques des pubs, soupes, salades, pies, puddings et autres petites douceurs pour l’afternoon tea… Si vous aimez la bonne cuisine, ce livre vous donnera un petit goût (anglais) de bonheur ! J’ai grandi dans l’un des premiers pubs gastronomiques authentiques de Grande-Bretagne, celui que mes parents tiennent encore aujourd’hui. Pour moi, tout l’esprit de la vraie cuisine anglaise réside dans des plats conviviaux qui donnent le sourire. C’est ce que j’ai voulu partager avec vous : les plats britanniques dons toute leur authenticité, bien cuisinés. Notre cuisine s’est enrichie de saveurs et d’influences multiples apportées par des hommes et des femmes qui ont choisi de venir vivre chez nous. J’espère que les recettes de ce livre reflètent l’ouverture d’esprit de notre culture. Ce sont plus de 130 recettes : des classiques indétrônables, bien sûr, mais aussi mes propres versions des grands classiques, des plats encore peu connus mais qui mériteraient de l’être et d’autres encore que j’ai créés à partir des nombreux produits régionaux de mon pays.Read more
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Introduction to Health and Safety in Construction: for the NEBOSH National Certificate in Construction Health and Safety
Introduction to Health and Safety in Construction has been specially written for the thousands of students who complete the NEBOSH National Certificate in Construction Health and Safety each year. Fully revised in alignment with the April 2015 syllabus, the fifth edition provides students with all they need to tackle the course with confidence.
The book covers all the essential elements of health and safety management in construction including the legal framework, risk assessment and control standards. Highly illustrated, with information provided in a clear, easily accessible format, it also provides checklists and record sheets to supplement learning.
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- Aligned to the NEBOSH National Certificate in Construction Health and Safety
- Practice questions and answers to test knowledge and increase understanding
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- Complete with a companion website containing extra resources for tutors and students at www.routledge.com/cw/hughes
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The only textbook endorsed for the NEBOSH National Certificate in Construction Health and Safety, the Introduction to Health and Safety in Construction is also suitable for construction courses in the UK and overseas and serves as a comprehensive reference for managers and professionals within the construction industry.
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£51.80£55.10 -
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ISE Advertising and Promotion: An Integrated Marketing Communications Perspective
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples
-Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout
-Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
-New in Connect! Advertising Mini Sims, New Case Analysis and Live Action Videos, and the New Advertising Video LibraryRead more
£51.90£54.10 -
Incerto: Fooled by Randomness, the Black Swan, the Bed of Procrustes, Antifragile, Skin in the Game
The landmark five-book series—all together in one boxed setThe Incerto is an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision making when we don’t understand the world, expressed in the form of a personal essay with autobiographical sections, stories, parables, and philosophical, historical, and scientific discussions, in non-overlapping volumes that can be accessed in any order. The main thread is that while there is inordinate uncertainty about what is going on, there is great certainty as to what one should do about it.
This boxed set includes:
FOOLED BY RANDOMNESS
THE BLACK SWAN
THE BED OF PROCRUSTES
ANTIFRAGILE
SKIN IN THE GAMERead more
£52.00£97.00 -
DRIFT: Choreographing the Future
The first and only monograph on the extraordinary work of multidisciplinary and experiential Dutch artist duo DRIFT
DRIFT was established in Amsterdam in 2007 by Lonneke Gordijn and Ralph Nauta. In their installations and interactive sculptures, environmental issues, human nature, and technology intersect in an intriguing way.
Over the course of more than a decade, DRIFT’s immersive, encompassing, and often site-specific projects have been exhibited all over the world, offering a meditative and poetic experience and addressing themes such as the relationship between the individual and the collective and the impact of technology in our society. This is the first book to explore their extraordinary world in depth.
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£52.10£66.50DRIFT: Choreographing the Future
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Financial Accounting ISE
Libby/Libby/Hodge wrote this text based on their belief that the subject of financial accounting is inherently interesting, but financial accounting textbooks are often not. They believe that accounting is an exciting field of study and one that is important to future careers in business. When writing this text, they considered career relevance as their guide when selecting material, and the need to engage the student as their guide to style, pedagogy, and design.Financial Accounting 11e successfully implements a real-world, single focus company approach in every chapter. The companies chosen are engaging and the decision-making focus shows the relevance of financial accounting regardless of if a student has chosen to major in accounting.
Libby/Libby/Hodge believes in the building-block approach to teaching transaction analysis. Most faculty agree that mastery of the accounting cycle is critical to success in financial accounting, and yet most financial texts introduce and develop transaction analysis in one chapter, bombarding a student early in the course with an overload of new concepts and terms. The authors slow down the introduction of transactions, giving students time to practice and gain mastery. This building-block approach leads to greater student success in their study of later topics in financial accounting such as adjusting entries.
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£52.10£54.10Financial Accounting ISE
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Accounting and Finance: An Introduction
For undergraduate and MBA courses in Accounting and Finance.
Gain a complete grounding in Accounting and Finance and develop skills to work with financial information
Accounting and Finance: An Introduction 10th Edition by Eddie McLaney and Peter Atrill contains all the information on Accounting and Finance you need to start your career in business. With an emphasis on introducing topics in a step-by-step and accessible way, you will be taught how to understand and use financial information and reports, and will gain an appreciation of the key roles that both accounting and finance have to play in business decision-making. This bestselling text continues to be popular in universities and business schools, and makes the experience of learning about accounting and finance relevant and practical through its use of real numerical accounting techniques, the inclusion of important international financial standards, an increased number of activities to encourage learning in an active way, and through a range of relevant, real-world examples, many of which are new to this edition. Covering financial accounting, management accounting and financial management in a single text, this book is focused on providing you with the tools you need to make informed, successful business decisions.
Also available with MyLab Accounting
MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. MyLab Accounting for this textbook includes over 1700 questions, now including a larger number of algorithmic questions (more than 300) that require different numerical responses from different students. Learn more about MyLab Accounting.
Note: MyLab Accounting is not included. Students, if MyLab Accounting is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab Accounting should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
Pearson, the world’s learning company.
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The Business of Sport Management
Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today’s sports management students, and equip future managers with the tools they need to succeed.
Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.
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Discrete Mathematics for Computing
Discrete Mathematics for Computing presents the essential mathematics needed for the study of computing and information systems. The subject is covered in a gentle and informal style, but without compromising the need for correct methodology. It is perfect for students with a limited background in mathematics.This new edition includes:
– An expanded section on encryption
– Additional examples of the ways in which theory can be applied to problems in computing
– Many more exercises covering a range of levels, from the basic to the more advancedThis book is ideal for students taking a one-semester introductory course in discrete mathematics – particularly for first year undergraduates studying Computing and Information Systems.
PETER GROSSMAN has worked in both academic and industrial roles as a mathematician and computing professional. As a lecturer in mathematics, he was responsible for coordinating and developing mathematics courses for Computing students. He has also applied his skills in areas as diverse as calculator design, irrigation systems and underground mine layouts. He lives and works in Melbourne, Australia.
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£52.20£57.00Discrete Mathematics for Computing
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Systems Medicine: Physiological Circuits and the Dynamics of Disease (Chapman & Hall/CRC Computational Biology Series)
Why do we get certain diseases, whereas other diseases do not exist?
In this book, Alon, one of the founders of systems biology, builds a foundation for systems medicine.
Starting from basic laws, the book derives why physiological circuits are built the way they are. The circuits have fragilities that explain specific diseases and offer new strategies to treat them.
By the end, the reader will be able to use simple and powerful mathematical models to describe physiological circuits. The book explores, in three parts, hormone circuits, immune circuits, and aging and age-related disease. It culminates in a periodic table of diseases.
Alon writes in a style accessible to a broad range of readers – undergraduates, graduates, or researchers from computational or biological backgrounds. The level of math is friendly and the math can even be bypassed altogether. For instructors and readers who want to go deeper, the book includes dozens of exercises that have been rigorously tested in the classroom
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Healing Brain Injury with Chinese Medical Approaches: Integrative Approaches for Practitioners
Learn to treat symptoms of traumatic and acquired brain injury using Chinese medicinal methods of acupuncture and herbal medicine. Covering both Western and Chinese medicine understandings of the brain, the book provides a thorough exploration of treatment options, including multiple acupuncture systems, Chinese herbal formulas, dietary and orthomolecular recommendations, and standard biomedical approaches.
Many symptoms associated with brain injury can be effectively addressed or reduced using TCM, including chronic headache, fatigue, dizziness, pain, and anxiety among others. The book highlights the special considerations that should be taken when working with people with brain injury, as well as when treating particular subpopulations, including pediatrics and veterans.
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Marketing
How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?
How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?
With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.
Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.
Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting the opportunity for students to take their learning further.
An exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn. It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning, including practitioner videos to offer further glimpses into the professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding checkpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts.
Marketing is the complete package for any introductory marketing module.
This book is accompanied by the following online resources.
For everyone:
Bank of case studies
Practitioner insight videos
Career insight videos
Library of video linksFor students:
Key concept videos
Author audio podcasts
Multiple-choice questions
Flashcard glossary
Internet activities
Research insights
Web linksFor lecturers:
PowerPoint slides
Test bank
Essay questions
Tutorial activities
Discussion question pointers
Figures and tables from the bookRead more
£52.20Marketing
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Marketing
How does Samsung use data to improve customers’ omnichannel shopping experiences?How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever?
How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption?
With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society.
The fifth edition sees a broader range of examples and Market Insights within each chapter, with contributions from academics and specialists. Companies as diverse as Dolce and Gabbana, Groupon, and KBC Bank, and issues as topical as showrooming, microtargeting in US presidential elections, fast fashion, and ‘femvertising’ illustrate the theoretical frameworks, models, and concepts outlined in each chapter, giving a fully integrated overview of not just what marketing theory looks like in practice but how it can be used to promote a company’s success.
Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. The authors speak to marketing professionals from a range of companies, from Ipsos MORI to Adnams, Akestam Holst to H&M, who talk through how they dealt with a marketing problem facing their company and what career advice they would offer to those starting out in the industry.
Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further; with a suite of online resources designed to stimulate, assess, and consolidate learning, Marketing is the complete package for any introductory marketing module.
This book is accompanied by the following online resources.
For everyone:
Case insight videos
Industry foresight videos
Library of video linksFor students:
Author audio podcasts
Multiple-choice questions
Flashcard glossary
Internet activities
Research insights
Web linksFor lecturers:
VLE content
PowerPoint slides
Test bank
Essay questions
Tutorial activities
Discussion question pointers
Figures and tables from the book
Case insight video transcriptsRead more
£52.20Marketing
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Accounting for Business
Peter Scott’s Accounting for Business provides a refreshingly clear and accessible introduction to the core accounting topics that non-specialist students need to master.A combination of supportive learning features and a wealth of online resources provide the perfect package for those students getting to grips with accounting for the first time. Plentiful examples and the hallmark ‘why is this relevant to me’ feature highlight the relevance of accounting concepts and techniques, helping students to apply what they’ve learnt to real business scenarios every step of the way.
The unique online workbook includes the following features for students:
· Interactive multiple choice questions for revising key topics;
· Numerical exercises for practicing the calculation of accounting information from given sets of data;
· ‘Go back over this again’ feature containing a mix of further examples, written exercises, true or false questions, and annotated accounting information to help consolidate learning;
· ‘Show me how to do it’ videos, which provide practical demonstrations of more complex accounting tasks;
· Web links to primary source material and articles, which provide further learning opportunities around companies and organizations covered in the book.Read more
£52.20£53.80Accounting for Business
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Virgil Abloh: Figures of Speech
The essential volume on the great fashion designer, entrepreneur and Louis Vuitton artistic director, back in print
This authoritative Virgil Abloh compendium, created by the designer himself, accompanies his acclaimed landmark 2019–23 touring exhibition and offers in-depth analysis of his career and his inspirations. More than a catalog, Figures of Speech is a 500-page user’s manual to Abloh’s genre-bending work in art, fashion and design.
The first section features essays and an interview that examine Abloh’s oeuvre through the lenses of contemporary art history, architecture, streetwear, high fashion and race, to provide insight into a prolific and impactful career that cuts across mediums, connecting visual artists, musicians, graphic designers, fashion designers, major brands and architects. The book also contains a massive archive of images culled from Abloh’s personal files on major projects, revealing behind-the-scenes snapshots, prototypes, inspirations and more―accompanied by intimate commentary from the artist. Finally, a gorgeous full-color plate section offers a detailed view of Abloh’s work across disciplines.
Virgil Abloh (1980–2021) was a fashion designer and entrepreneur, and the artistic director of Louis Vuitton’s men’s wear collection from 2018 to 2021. He was also CEO of the Milan-based label Off-White, a fashion house he founded in 2013. Born in Rockford, Illinois, to Ghanaian parents, he entered the world of fashion with an internship at Fendi in 2009 alongside rapper Kanye West. The two began an artistic collaboration that would launch Abloh’s career with the founding of Off-White. Time magazine named him one of the 100 most influential people in the world in 2018.Read more
£52.30£64.60Virgil Abloh: Figures of Speech
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Watchmaking
Twenty-eight years after its first publication, the best-selling Watchmaking continues to inspire and encourage the art of watchmaking, especially among new generations of enthusiasts. As a supreme master of his art, George Daniels’ advice is constantly sought by both students and watch repairers, his understanding of the problems that can beset the would-be watchmaker, especially in an age of mass production, and his expert knowledge of the history of watchmaking being second to none.Here, the making of the precision timekeeper is described step-by-step and illustrated at each stage with line drawings and brief explanatory captions. The text is easy to follow and care has been taken to avoid complicated technical descriptions. As Daniels is particularly interested in the development of the escapement – many are described in this book, several of his own design – the reader is encouraged to explore this aspect of watchmaking in even greater detail.
This classic handbook still remains indispensable to generations of watchmakers and repairers, and also provides a fascinating insight to the enthusiast and watch-collector who, until its publication, had rarely been able to admire the superb craftsmanship of a fine watch without understanding how it works.
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£52.30Watchmaking
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