Recommended Items
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Bodybuilding: Gym Bible: 48 Best Exercises To Add Strength And Muscle (Bodybuilding For Beginners, Weight Training, Bodybuilding Workouts): Volume 1 (Bodybuilding Series)
Want To Know What Exercises Are Proven To Make You Gain Muscle And Strength?
Then This Book Is Perfect For You!
It shows you the 48 best gym exercises for building strength and gaining muscle. I have included all important muscle groups (Chest, Back, Legs, Arms, Shoulders/Neck, Abs). Many of them are timeless and have been performed by bodybuilders for decades. They are proven to work and should be part of every workout routine. Each Exercise Contains: – step by step instructions on how to perform the exercise – a picture / illustration – details about the primary and secondary muscles involved – safety tips – and possible variations Avoid simply copying friends at the gym! This ususally lead to injuries and long-term joint problems. To spare yourself such issues, you need to educate yourself on how to train correctly. I promise you that if you follow the advice in this book, you will increase both strength and size within a few weeks. No Fluff or Bro Science! With this guide you will build muscle faster than ever! The bottom line is you CAN get bigger and stronger with just these exercises. No need for fancy equipment or a personal trainer.
BONUS: Buy This Guide And You Get Free Access To My Video Program “Bodybuilding For Beginners” (Kindle Exclusive)
Please Note: You Don’t Need A Kindle to Read this e-Book. You can Download the Free Kindle Reader to Your Smartphone, Tablet or Computer. Tags: muscle, weight training, fitness books, weight lifting, hardgainer, muscle and fitness, fitness motivation, weight lifting routines, weight lifting routines, weight lifting books, muscle building, muscle growth, bodybuilding, bodybuilding nuitrition, bodybuilding diet, bodybuilding training, build muscle, training, weight training, bodybuilding books, bodybuilding nutrition, bodybuilding workouts, bodybuilding encyclopedia, bodybuilding diet books, bodybuilding arnold, bodybuilding for women, bodybuilding for beginners
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The Politics of Authenticating: Revisiting New Orleans Jazz (Experiments/On the Political)
This book is part jazz historiography, part autoethnography and part memoir. It sets forth a grounded theory of ‘authenticating’ as a basic socio-political process, with reference to Richard Ekins’ participation in the social worlds of New Orleans jazz, and his life as a social constructionist social scientist and cultural theorist.
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£66.80£69.40 -
Revise Pearson Edexcel GCSE (9-1) Business Practice Papers Plus: for home learning, 2022 and 2023 assessments and exams (REVISE Edexcel GCSE Business 2017)
Each book contains sets of practice papers with full worked solutions and hints and notes on the marks allocated directly alongside the relevant steps of the solution, so your students can make most sense of them and build their confidence.
Designed to survive the rigours of the classroom and home, all the papers are bound into a durable book.
Accessible write-in format allows students to take an active role in their revision.
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Language Signs and Calming Signals of Horses: Recognition and Application
This practical book helps you interpret and connect the physical signals that horses display in response to their environment. These signals are evident in the everyday actions, gestures and attitudes that horses communicate to each other, but are often so subtle that they can go unnoticed by humans. This book aims to rectify that, offering horse lovers and equine professionals an opportunity to gain a unique insight into their ‘horse’s world’.
Key features:
- includes detailed description of language signs of domestic horses, with a special emphasis on calming signals
- includes 275 pictures to visualize various language signs, calming signals, behaviour sequences and facial features
- presents communication ladders to show how a horse responds to incentives in his environment, and what signals he uses at certain moments
- contains tips on the use of the communication ladders and calming signals to improve the socialisation, training and wellbeing of your horse
- considers equine psychological stress from an environmental perspective, providing a valuable alternative to the current common clinical perspective.
After reading this book you will be more astute in spotting calming signals, displacement activities, stress signals and distance-increasing signals, and better able to see which stimuli your horse can handle and which he cannot. This means you will know what to do to calm your horse before his stress rises to an unmanageable level. Language Signs and Calming Signals of Horses is both fascinating and important reading for any equine veterinary practitioner, student or nurse, as well as horse owners and trainers.
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£29.40£31.30 -
Blackpool at War: A History of the Fylde Coast During the Second World War
Although it escaped bombing raids, Blackpool played an important role in World War Ii as a center for training, with numerous airfields and factories surrounding the area. This book is the first to offer a dedicated history of the town during this period. It includes interesting stories such as the people’s playground, the Freckleton Air Disaster, and an eventbyevent account of activities. Despite being less affected than some other areas, the difficult war years still impacted the local people. Filled with true tales of local courage and of the spirit of the people of Blackpool during these tumultuous years, this nostalgic volume will be of interest to all who know and love Blackpool.Read more
£9.70£14.20 -
No Dig: Nurture Your Soil to Grow Better Veg with Less Effort
Work in partnership with nature to nurture your soil for healthy plants and bumper crops – without back-breaking effort!
Have you ever wondered how to transform a weedy plot into a thriving vegetable garden? Well now you can!
By following the simple steps set out in No Dig, in just a few short hours you can revolutionise your vegetable patch with plants already in the ground from day one!Charles Dowding is on a mission to teach that there is no need to dig over the soil, but by minimising intervention you are actively boosting soil productivity. In fact, The less you dig, the more you preserve soil structure and nurture the fungal mycelium vital to the health of all plants. This is the essence of the No Dig system that Charles Dowding has perfected over a lifetime growing vegetables.
So put your gardening gloves on and get ready to discover:
– Guides and calendars of when to sow, grow, and harvest.
– Inspiring information and first-hand guidance from the author
– “Delve deeper” features look in-depth at the No Dig system and the facts and research that back it up.
– The essential role of compost and how to make your own at home.
– The importance of soil management, soil ecology, and soil health.Now one of the hottest topics in environmental science, this “wood-wide web” has informed Charles’s practice for decades, and he’s proven it isn’t just trees that benefit – every gardener can harness the power of the wood-wide web. Featuring newly- commissioned step-by-step photography of all stages of growing vegetables and herbs, and all elements of No Dig growing, shot at Charles’s beautiful market garden in Somerset, you too will be able to grow more veg with less time and effort, and in harmony with nature – so join the No Dig revolution today!
A must-have volume for followers of Charles Dowding who fervently believe in his approach to low input, high yield gardening, as well as gardeners who want to garden more lightly on the earth, with environmentally friendly techniques like organic and No Dig.
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£20.20£28.50 -
Everyone Here Spoke Sign Language: Hereditary Deafness in Martha’s Vineyard: Hereditary Deafness on Martha’s Vineyard
From the seventeenth century to the early years of the twentieth, the population of Martha’s Vineyard manifested an extremely high rate of profound hereditary deafness. In stark contrast to the experience of most Deaf people in our own society, the Vineyarders who were born Deaf were so thoroughly integrated into the daily life of the community that they were not seen―and did not see themselves―as handicapped or as a group apart. Deaf people were included in all aspects of life, such as town politics, jobs, church affairs, and social life. How was this possible?
On the Vineyard, hearing and Deaf islanders alike grew up speaking sign language. This unique sociolinguistic adaptation meant that the usual barriers to communication between the hearing and the Deaf, which so isolate many Deaf people today, did not exist.
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£17.70
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Elegant Legal Writing
Elegant Legal Writing helps attorneys elevate their writing from passable to polished. Drawing on ideas from cognitive science, stylistics, and litigation strategy, the book teaches practical techniques by example using fast-paced chapters. Readers will learn the essentials of effective legal composition:
- Writing clear, efficient prose
- Crafting strong arguments
- Telling a client’s story through a compelling narrative
- Overcoming procrastination and drafting more productively
Readability, aesthetics, and argumentation are intertwined. Ryan McCarl shows how litigation documents that are easier and more pleasant to read are more likely to persuade judges and other busy readers. The book also discusses parts of legal writing that many guides overlook, including sentence mechanics, writing technology, and typography.
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£20.00Elegant Legal Writing
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The London Underground, 1968-1985: The Greater London Council Years
LONDON’S HISTORIC, iconic Underground railway system in the period from 1968 to 1985 was a very different place to what it is in the 2020s. Much of its rolling stock dated from before World War Two, and with the exception of the new Victoria Line and the isolated Woodford to Hainault shuttle, trains were all two-person operated as the 1970s dawned. Transport photographer Jim Blake recorded most of the system on film before it would change forever, concentrating on the older rolling stock as well as other items of interest due for replacement or modernisation, during this period when, regrettably, London Transport was often starved of much-needed funds by central government. The eminently sensible transfer of overall control of London’s buses and Underground system to the city-wide Greater London Council at the beginning of 1970 was snatched away by the Thatcher regime in 1984, after which things rapidly went downhill. This book covers the years of GLC control, including the months prior to their taking charge in order to set the scene. Many rare and unusual scenes are included in this volume, especially of the then still basically intact portion of the uncompleted Northern Line extension between Drayton Park and Highgate, which had been so close to completion when work was halted during the war, but then abandoned in the early 1950s, incurring much wasted work and expenditure. For anyone with a serious interest in London’s Underground, this book is essential reading, including as it does many pervious unpublished photographs.Read more
£20.00£23.80 -
London Transport Buses in the 1960s: A Decade of Change and Transition
Just as life in Britain generally changed dramatically during the 1960s, so did London Transport’s buses and their operations. Most striking was the abandonment of London’s trolleybuses, once the world’s biggest system, and their replacement by motorbuses. Begun in 1959 using surplus RT-types, it was completed by May 1962 using new Routemasters, designed specifically to replace them. They then continued to replace RT types, too. Traffic congestion and staff shortages played havoc with London Transport’s buses and Green Line coaches during the 1960s, one-man operation was seen as a remedy for the latter, shortening routes in the Central Area for the former. Thus the ill-fated “Reshaping Plan” was born, introducing new O.M.O. bus types. These entered trial service in 1965, and after much delay the plan was implemented from September 1968 onwards. Sadly, new MB-types, also introduced in the Country Area, soon proved a disaster! Unfortunately, owing to a government diktat, Routemaster production ended at the start of 1968, forcing LT to buy “off-the-peg” vehicles unsuited to London operation and their in-house overhaul procedures. The decade ended with the loss of LT’s Country Area buses and Green Line coaches to the National Bus Company. Photographer Jim Blake began photographing London’s buses towards the end of the trolleybus conversion programme in 1961 and continued dealing with the changing scene throughout the decade. He dealt very thoroughly with the “Reshaping” changes, and many of the photographs featured herein show rare and unusual scenes which have never been published before.Read more
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British Transport Police: A definitive history of the early years and subsequent development
This book traces the history of the British Transport Police, the National Police Force responsible for policing the railways of England, Scotland and Wales. The roots of the Force go back almost 200 years, starting with the development of the railways during the Nineteenth Century. Hundreds of railway companies were founded and although mergers and amalgamations took place, by the end of the century, well over 100 railway companies were operating, most of which employed railway policemen. The first railway policemen were recruited to work on the Stockton and Darlington Railway in 1826. Other railway companies quickly followed and by the 1850s, railway policemen with their smart uniforms and top hats were a common sight on Britain’s railways. During the Twentieth Century, railway companies continued to merge before being nationalised in 1948. The following year, the British Transport Commission (BTC) was created to oversee not only the newly nationalised railway network, but also the nation’s docks, shipping, inland waterways, road transport, road haulage and other companies. Also in 1949, the British Transport Commission Police (BTC Police) was created to take over the policing of these newly nationalised institutions. All the former railway, dock and canal police forces were then absorbed into the new BTC Police Force. The BTC was abolished in 1962, having incurred serious financial losses. The BTC Police was renamed the British Transport Police in 1963 and has continued to operate ever since. It no longer polices the docks, harbours and canals for reasons outlined in this book.Read more
£20.00£23.80 -
British Buses and Coaches in the 1960s: A Panoramic View
British Buses and Coaches in the 1960s, is an overview of the bus and coach scene during a decade of great social and economic change in Britain’s history. This volume looks at the interesting and varied number of bus and coach operators that still existed, before and just after the formation of the National Bus Company in 1968. Jim Blake has compiled an interesting collection of material from his extensive collection of negatives taken during that time, which give a flavour of how things were at that time of great change.Read more
£20.00£23.80 -
Compute-IT: Student’s Book 1 – Computing for KS3
Compute-IT will help you deliver innovative lessons for the new Key Stage 3 Computing curriculum with confidence, using resources and meaningful assessment produced by expert educators. With Compute-IT you will be able to assess and record students’ attainment and monitor progression all the way through to Key Stage 4.
Developed by members of Computing at School, the national subject association for Computer Science, and a team of Master Teachers who deliver CPD through the Network of Excellence project funded by the Department for Education, Compute-IT provides a cohesive and supportive learning package structured around the key strands of Computing.
Creative and flexible in its approach, Compute-IT makes Computing for Key Stage 3 easy to teach, and fun and meaningful to learn, so you can:
Follow well-structured and finely paced lessons along a variety of suggested routes through Key Stage 3
Deliver engaging and interesting lessons using a range of files and tutorials provided for a range of different programming languages
Ensure progression throughout Key Stage 3 with meaningful tasks underpinned by unparalleled teacher and student support
Assess students’ work with confidence, using ready-prepared formative and summative tasks that are mapped to meaningful learning outcomes and statements in the new Programme of Study
Creative and flexible in its approach, Compute-IT makes Computing for Key Stage 3 easy to teach, and fun and meaningful to learn.
This is the first title in the Compute-IT course, which comprises three Student’s Books, three Teacher Packs and a range of digital teaching and learning resources delivered through Dynamic Learning.
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101 Python Challenges with Solutions / Code Listings
This selection of 101 Python programming challenges is targeted at both learners and educators who want to find a challenging and enthusing approach to develop their programming skills using Python. In this book you will find a fully working solution to each of the 101 challenges in the form of annotated Python code listings. We believe that being able to work on these challenges and reverse-engineer the given code will give you a fantastic opportunity to improve your Python skills while discovering new programing techniques. This selection of challenges from the 101computing.net blog will cover all of the essential skills used in procedural programming, focusing on the key programming constructs: sequencing, selection and iteration. The 101 challenges are organised into ten chapters to help you discover and practise using a range of programming strategies using a step by step approach.Read more
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Access to History: The Cold War in Asia 1945-93 for OCR Second Edition
Exam Board: AQA, Edexcel, OCR & WJEC
Level: A-level
Subject: History
First Teaching: September 2015
First Exam: June 2016Give your students the best chance of success with this tried and tested series, combining in-depth analysis, engaging narrative and accessibility. Access to History is the most popular, trusted and wide-ranging series for A-level History students.
This title:
– Supports the content and assessment requirements of the 2015 A-level History specifications
– Contains authoritative and engaging content
– Includes thought-provoking key debates that examine the opposing views and approaches of historians
– Provides exam-style questions and guidance for each relevant specification to help students understand how to apply what they have learnt
This title is suitable for a variety of courses including:
– OCR: The Cold War in Asia 1945-1993
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Wimbledon 2023: The Official Review of The Championships
Wimbledon 2023 – The Official Story of The Championships is the comprehensive, entertaining and beautifully illustrated re-telling of a spell-binding fortnight of tennis at the All England Club.Since 1984 the official ‘annual’ has reviewed in detail each Championships held at Wimbledon and this 39th edition promises to be one of the best yet with the tournament playing host to established stars and exciting emerging talents.
Paul Newman’s crafted text, coupled with the stunning images captured by Wimbledon’s team of award winning photographers, provides readers with a wonderful and comprehensive review of a memorable tournament played out under blue skies and on stunningly green courts.
Following the full story of the tournament, from Qualifying through to the concluding Mixed Doubles final on Centre Court, the book also focuses on some of the other stories and characters that make Wimbledon so colourful and includes daily features and light-hearted stories from the sold out grounds in south west London!
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£20.00£23.80 -
The Intelligent Fund Investor: Practical Steps for Better Results in Active and Passive Funds
Investing in funds is not straightforward. We are faced with a countless range of options and constantly distracted by meaningless noise and turbulent markets. To make matters worse, our flawed beliefs and behavioural biases lead to repeated and costly mistakes, such as a damaging obsession with past performance and a dangerous attraction to thematic funds.There is a solution–a more intelligent way to invest in funds.
In The Intelligent Fund Investor, experienced portfolio manager and behavioural finance expert Joe Wiggins brings simplicity and clarity to fund investing. Each chapter of this fascinating and highly readable book focuses on a vital element of investing in funds–exploring how and why investors can get it badly wrong, and providing direct, actionable steps for better results.
Joe reveals: why we should avoid investing with star managers; how to decide between active and passive funds; why we should beware of smooth performance and captivating stories; why risk is far more than just volatility; the importance of a long time horizon; and much, much more. Using a combination of stories, empirical evidence and experience, Joe gives all fund investors–active and passive–what they need to reassess their beliefs, understand their biases, and make better investment decisions.
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£20.00£23.70 -
The Science of Supercars: The technology that powers the greatest cars in the world
Trace the evolution of the supercar through the technology that drives it.
With an introduction by David Coulthard.
This is the definitive story of the science behind the art of supercar design. Written by bestselling author Martin Roach and featuring bespoke technical illustrations from F1 insider Neil Waterman, plus contributions from the biggest names in the supercar world, including:
- Adrian Newey – legend of Formula 1 design
- Gordon Murray – creator of the McLaren F1
- Achim Anscheidt – chief designer of the Bugatti Chiron
- Tony Hatter – Porsche design guru
- Horacio Pagani – founder of Pagani
- Nigel Mansell – Formula 1 world champion
- Christian von Koenigsegg – founder of Koenigsegg
And many, many more.
From the earliest supercharged monsters to the complex machines of today, The Science of Supercars traces the evolution of the supercar through the technology that powers it.
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£20.00£24.70 -
Fortnum & Mason: Christmas & Other Winter Feasts
Capturing the magic and finest festive traditions of Fortnum & Mason, Christmas and Other Winter Feasts gathers together everything you need to enjoy a truly delicious winter.
A joyous celebration of Fortnum & Mason s love for extraordinary seasonal food, Christmas and Other Winter Feasts is filled with flavoursome recipes for Christmas and New Year s Eve, as well as Guy Fawkes and Burns Night.
From seasonable soups to hearty January eating, and featuring exclusive stories from the Fortnum & Mason archives, Christmas and Other Winter Feasts is the essential accompaniment to any party, gathering or feast.
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£20.00£28.50Fortnum & Mason: Christmas & Other Winter Feasts
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Angie Lewin: Plants and Places
The artist Angie Lewin has a unique vision of the natural world. Her hugely popular prints depict in intricate detail the native flora of a variety of environments, from salt marsh and Highland loch, to flower-strewn meadow and wild garden. Lewin finds beauty in each landscape, whatever the season, and is particularly inspired by plant forms: slender reeds, stately goatsbeard, spiky teasels and sculptural seed heads. ‘Plants and Places’ presents over 70 of Lewin’s beautifully crafted linocuts and wood engravings. The works are grouped according to habitat such as coast, woodland and hedgerow, and garden together with drawings, paintings and collages from Lewin’s sketchbooks of grasses, seed pods, seaweed, shells and other objects that she has collected on her walks. In an engaging introduction, Leslie Geddes-Brown meets Lewin in her studio, discusses her artistic inspirations and her fascination with plants, and describes how she creates her prints.Read more
£20.00£23.80Angie Lewin: Plants and Places
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Layout and Composition for Animation
This essential, hands-on guide is filled with examples of what a composition should look like and example of poorly designed layouts. Spot potential problems before they cost time and money, and adapt creative solutions for your own projects with this invaluable resource for beginner and intermediate artists. With Beauty and the Beast examples and Simpson character layouts, readers will learn how to develop character layout and background layout as well as strengthen composition styles with a creative toolset of trick shot examples and inspirational case studies. A companion website will include further technique based tools, finalized layout and composition examples and tutorials for further artistic skill development.
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The Warner Bros. Story: The Complete History of Hollywood’s Great Studio : Every Warner Bros. Feature Film Described and Illustrated
This liberally illustrated retrospective covers every feature film ever produced by Warner Brothers, tracing the history of the star-studded studio from its beginnings in the early 1920s to its current status in the “New Hollywood”Read more
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Fantastic Beasts and Where to Find Them: Illustrated Edition
This glorious new edition of Newt Scamander’s Fantastic Beasts and Where to Find Them (considered a classic throughout the wizarding world) features an extraordinary array of magical creatures, from Acromantula to Yeti via ten different breeds of dragon – all beautifully illustrated in full colour by the brilliantly inventive, Greenaway Medal shortlisted Olivia Lomenech Gill.
Famed Magizoologist Newt Scamander’s years of adventure and exploration have yielded a work of unparalleled importance, admired by scholars, devoured by young witches and wizards, and even made available to Muggles in the early years of this century. With this dazzling illustrated edition, readers can explore the magical fauna of five continents from the comfort of their own armchairs. Fantastic Beasts and Where to Find Them is essential reading at Hogwarts.
This new edition features the fully updated 2017 text – which includes new profiles of six magnificent beasts that inhabit North America and a new foreword by J.K. Rowling, writing as Newt Scamander.
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£20.00£23.80 -
Jamie Oliver’s Christmas Cookbook
Can you taste Christmas yet? . . . Cook up the ultimate Christmas feast with Jamie’s Christmas Cookbook
Jamie’s got you covered with his ultimate festive guide – from mouth-watering classics to tasty veggie alternatives, this is the perfect gift for anyone hosting Christmas which they’ll come back to year after year
‘A 400-page-plus volume featuring recipes that will become your go-tos for the festive period and beyond’ INDEPENDENT
______With classic recipes for every part of Christmas dinner, veggie alternatives, clever ways to use up all of those leftovers, top tips for cooking meat perfectly, and even recipes for edible gifts and Christmas cocktails – he really has thought of everything!
Recipes include:
SMART STARTERS like BEEF CARPACCIO or ROASTED APPLE & SQUASH SOUP
MAIN DISHES such as ROAST TURKEY, JERK HAM, SALT CRUST SALMON, BAKED SQUASH or NUT ROAST
ALL THE ACCOMPANIMENTS from THE BEST ROAST POTATOES to CRANBERRY SAUCE
GENIUS WAYS TO USE UP LEFTOVERS including TURKEY RISOTTO, BUBBLE & SQUEAK or WINTER RAGU
DELICIOUS DESSERTS like BANOFFEE ALASKA, CHOCOLATE POTS or WINTER BOMBE
IDEAS FOR HOMEMADE GIFTS such as FUDGE, BISCOTTI, FLORENTINES or PEAR PICKLE
It’s a comprehensive guide to every stage of Christmas cooking!
_______‘Excellent’ Evening Standard
DAILY MAIL BOOKS OF THE YEAR
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£20.00£28.50Jamie Oliver’s Christmas Cookbook
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1001 Buildings You Must See Before You Die
With a foreword by Peter St John.1001 Buildings You Must See Before You Die is a visual testament to the world’s greatest achievements in architecture. Beginning with the marvels of the ancient world and continuing with the masterpieces of our present day, this book details the historical and geographic considerations that influenced the design, with stunning photographs illustrating the technical ingenuity and aesthetic brilliance of architects past and present.
Comprehensive yet concise, each article includes essential information about the featured structure: who designed it, who commissioned it, key dates in its construction and more. From B
yzantine and Gothic wonders, through the incredible wealth of the Renaissance and Baroque, and on to the marvels of the twentieth century, this book also culminates with the achievements of the past decade, such as Renzo Piano’s towering Shard London Bridge and the billowing glass sails of Frank Gehry’s Fondation Louis Vuitton in Paris.Featuring extra material including the world’s finest and most important public and residential buildings from palaces, museums and ground-breaking new residences to unique or unusual structures, such as the ancient Pueblo cliff dwellings and rustic southern Italian trulli.
1001 Buildings You Must See Before You Die is the complete yet accessible guide to the architectural masterpieces of the world – a compendium of familiar landmarks and undiscovered gems that will inform and delight everyone with an interest in architecture.
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Harry Potter and the Order of the Phoenix: J.K. Rowling & Jim Kay – Illustrated Edition (Harry Potter, 5)
The Sunday Times bestselling Illustrated Edition of J.K. Rowling’s fifth Harry Potter adventure, brilliantly evoked in full colour by Kate Greenaway Medal winner Jim Kay, and acclaimed guest artist Neil Packer.
As the Order of the Phoenix keeps watch over Harry Potter, troubled times have come to Hogwarts in a year filled with secrets, subterfuge and suspicion. The deliciously dark fifth instalment of Jim Kay’s inspired reimagining of J.K. Rowling’s classic series is an epic artistic achievement, featuring over 160 illustrations in an astonishing range of visual styles.
Now an exciting new collaboration brings together two virtuoso artistic talents, as Kate Greenaway Medal winner Jim Kay is joined by acclaimed guest illustrator Neil Packer, winner of the 2021 BolognaRagazzi Award for non-fiction. Prepare to be enchanted once again as Jim Kay depicts J.K. Rowling’s wizarding world with the dazzling artistic alchemy fans around the globe have come to know and love, perfectly complemented by Neil Packer’s own unique and eclectic illustrations, skilfully woven into the heart of the story.
This is a stunning visual feast of a book, filled with dark magical delights for both fans and new readers alike. Breathtaking scenes, iconic locations and unforgettable characters await inside – Luna Lovegood, Professor Umbridge, Grawp the giant, and many more – as Harry Potter and Dumbledore’s Army prepare for the coming battle against Lord Voldemort. Perfect for Potterheads of all ages!
‘Seeing Jim Kay’s illustrations moved me profoundly. I love his interpretation of Harry Potter’s world, and I feel honoured and grateful that he has lent his talent to it’ – J.K. Rowling
_______________A bestseller in the Sunday Times charts, October 2022.
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You May Never See Us Again: The Barclay Dynasty: A Story of Survival, Secrecy and Succession
‘A tour de force’ – Guardian
‘Forensic … Strong on financial detail’ – Financial Times
The untold story of post-war Britain. Told through the lives of the two men who helped shape it: Sir David Barclay and Sir Frederick Barclay.
You May Never See Us Again is the only definitive story of David and Frederick Barclay – commonly known as the Barclay brothers. Born poor, these enigmatic twins built one of the biggest fortunes in Britain together from scratch and spent six decades at the epicentre of British business, media and politics. Their empire, said to be worth £7bn at its height, included Littlewoods, the Ritz Hotel, The Daily Telegraph and the channel island of Brecqhou. They were major advocates for Brexit and well-connected with influential politicians including Margaret Thatcher, Boris Johnson and Nigel Farage.
And yet despite their fortune and influence, their fiercely guarded desire for privacy has meant that their story remained largely unknown – until a very public family dispute pitched Barclay against Barclay in the High Court.
Journalist Jane Martinson unravels the fascinating story of these once inseparable billionaire brothers. Through their lives she offers compelling insights into post-war Britain, from the conditions that enabled their way of doing business to thrive through to the tightly enmeshed webs of influence between capitalism, politics and the media that shape Britain today.Read more
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Too Much Too Young: The 2 Tone Records Story: Rude Boys, Racism and the Soundtrack of a Generation
#2 UNCUT BOOK OF THE YEAR 2023
In 1979, 2 Tone exploded into the national consciousness as records by The Specials, The Selecter, Madness, The Beat, and The Bodysnatchers burst onto the charts and a youth movement was born.
2 Tone was black and white: a multi-racial force of British and Caribbean island musicians singing about social issues, racism, class and gender struggles. It spoke of injustices in society and took fight against right wing extremism.
The music of 2 Tone was exuberant: white youth learning to dance to the infectious rhythm of ska and reggae; and crossed with a punk attitude to create an original hybrid. The idea of 2 Tone was born in Coventry, masterminded by a middle-class art student raised in the church. Jerry Dammers had a vision of an English Motown. Borrowing £700, the label’s first record featured ‘Gangsters’ by The Specials’ backed by an instrumental track by the, as yet, unformed, Selecter. Within two months the single was at number six in the national charts. Dammers signed Madness, The Beat and The Bodysnatchers as a glut of successive hits propelled 2 Tone onto Top of the Pops and into the hearts and minds of a generation. However, soon infighting amongst the bands and the pressures of running a label caused 2 Tone to bow to an inevitable weight of expectation and recrimination.
Still under the auspices of Jerry Dammers, 2 Tone entered in a new phase. Perhaps not as commercially successful as its 1979-1981 incarnation the label nevertheless continued to thrive for a further four years releasing a string of fresh signings and a stunning end-piece finale in ‘(Free) Nelson Mandela’.
Told in three parts, Too Much Too Young is the definitive story of a label that for a brief, bright burning moment, shaped British culture.
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Follow the Money: ‘Gripping and horrifying… witty and brilliant. Buy it’ The Times
THE SUNDAY TIMES BESTSELLER
‘This is a brilliant book. Buy it, read it and weep’ The Times
‘The antidote to naivety that our political class needs’ Sunday Times, Book of the Week
‘A treasure trove of killer facts’ Guardian
‘Read it, absorb it, and understand how the country works’ Laura Kuenssberg
‘If you want to understand why crazy politics routinely trumps economic rationality in government choices, read this’ Robert Peston
Paul Johnson and the enormously respected Institute for Fiscal Studies aim to hold Government to account – without which politicians will get away with their half-truths, elisions and dubious claims. This is a forensic examination – by the man best placed to do so – of the way the state raises and spends £1 trillion of our money every year. To follow the money. To provide an explanation, of where that money comes from and where it goes to, how that has changed and how it needs to change.
Government decisions determine the welfare of the poor and the elderly, the state of the health service, the effectiveness of our children’s education, and how prepared we are for the future: whether that is a pandemic or global warming. As a society, we are a reflection of what the government spends.
Johnson looks at what happened following the financial crisis of 2008-09 and the austerity years that followed. He examines the way that the government tackled the economy during Covid – when the UK budget shot up to over a trillion for the first time – and he analyses prospects for our future as we grapple with looming recession and the cost of living crisis.
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Behind the Seams: My Life in Rhinestones
‘I hope that as you gaze upon my life in clothing, it will inspire you to develop, and celebrate, your own sense of style. I value my freedom to look like and be my own true self more than anything else, and I hope this book will also give you the confidence to look like and be the person you want to be. Whoever you are, be that! And enjoy your journey behind the seams’ – Dolly
A beautifully illustrated celebration of Dolly Parton’s iconic sense of style through entertaining personal stories and 450 full-color photographs, including exclusive images from her private costume archive.
In Behind the Seams: My Life in Rhinestones, global superstar Dolly Parton shares, for the first time, the full story behind her lifelong passion for fashion, including how she developed her own, distinctly Dolly style, which has defied convention and endeared her to fans around the world.
Featuring behind-the-scenes stories from Dolly Parton’s life and career, and the largest reveal of her private costume archive, this gorgeously photographed book spotlights her most unforgettable looks from the 1960s to now. The sky-high heels, famous wigs, bold makeup, eye-catching stage clothes – she shares them all. Along the way, Parton discusses memorable outfits from her past, from the clothes her mother would sew out of feed sacks (including her “Coat of Many Colors”) and the bold dresses and hairdos that shook up Nashville, to the bunny suit on the cover of Playboy, evening wear at Studio 54, costumes from her most famous film and TV roles, and the daring styles that continue to entertain and inspire today.
Filled with candor, humor, and lots and lots of rhinestones, Behind the Seams: My Life in Rhinestones is a shining tribute to one of the most beloved musicians in history, a treasured keepsake for anyone who loves Dolly Parton, and an indispensable guide to forging your own path to beauty and confidence.
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£20.00£39.99Behind the Seams: My Life in Rhinestones
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The Game Master’s Book of Villains, Minions and Their Tactics: Epic new antagonists for your PCs, plus new minions, fighting tactics, and guidelines … original BBEGs for 5th…
A game master’s biggest challenge can be prep time. With busy lives in mind, this book provides new and exciting content to help GMs save hours of time preparing for a game. Inside, readers will find twenty-five “Big Bosses,” along with insights into how they use their minions strategically in order to decimate any heroic threat that might cross their paths. The Game Master’s Book of Villains, Minions and Their Tactics provides tips and strategies that readers can use to “drag and drop” a BBEG into a new or existing game, with full colour illustrations, lore, stats, combat tactics, and special abilities for each exciting entry. You’ll also find detailed tactics and combat strategies dozens of other minions found throughout the 5E game. In addition to providing three exciting one-shot adventures, the book also shows you how to create your own original villains, minions and monsters – the best of the worst your game has to offer.Read more
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Hunt for the Shadow Wolf: The lost history of wolves in Britain and the myths and stories that surround them
‘Beautifully crafted, fascinating and unbearably poignant, I totally loved this book’. Isabella Tree, author of Wilding
‘Gow reinvents what it means to be a guardian of the countryside’. Guardian
Author of Bringing Back the Beaver and Britain’s favourite maverick rewilder Derek Gow embarks on an adventure to uncover the mythology, mystery and history of wolves in Britain.
Derek Gow’s dream is that one day we will see the return of the wolf to Britain. Wolf rewilding projects have been successfully implemented across the world – so what is holding us back in the UK?
Hunt for the Shadow Wolf is Derek’s quest to uncover the true nature of this magnificent creature. As Derek worked to reintroduce the beaver, he began to hear stories of the wolf, both real and mythical, and his fascination with it grew. He pieced together fragments of information, stories and artefacts to reveal a shadowy creature that first walked proud through these lands and then was hunted to extinction.
What Derek came to realise was that the underlying motives behind our hatred were actually rooted in power and profit. We turned the wolf into a savage beast and saw its extirpation as a civilising mission. But the wolf endured and Derek tells of his sightings through folklore and mythology, the records of grand estates and parish churches as well as wolf heads, both real and recreated.
With bitingly funny but also tender stories, Hunt for the Shadow Wolf makes clear why we must reconcile our relationship with this majestic animal before we can begin to bring it back to these lands.
‘Gow has a fire in his belly. We need more like him.’ BBC Wildlife Magazine
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When Science Meets Power
Science and politics have collaborated throughout human history, and science is repeatedly invoked today in political debates, from pandemic management to climate change. But the relationship between the two is muddled and muddied.
Leading policy analyst Geoff Mulgan here calls attention to the growing frictions caused by the expanding authority of science, which sometimes helps politics but often challenges it.
He dissects the complex history of states’ use of science for conquest, glory and economic growth and shows the challenges of governing risk – from nuclear weapons to genetic modification, artificial intelligence to synthetic biology. He shows why the governance of science has become one of the biggest challenges of the twenty-first century, ever more prominent in daily politics and policy.
Whereas science is ordered around what we know and what is, politics engages what we feel and what matters. How can we reconcile the two, so that crucial decisions are both well informed and legitimate?
The book proposes new ways to organize democracy and government, both within nations and at a global scale, to better shape science and technology so that we can reap more of the benefits and fewer of the harms.
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£20.00£25.00When Science Meets Power
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Shakespeare in Bloomsbury
The untold story of Shakespeare’s profound influence on Virginia Woolf and the rest of the Bloomsbury Group
“A spirited dance of minds.”―Chris Vognar, Boston Globe
For the men and women of the Bloomsbury Group, Shakespeare was a constant presence and a creative benchmark. Not only the works they intended for publication―the novels, biographies, economic and political writings, stage designs and reviews―but also their diaries and correspondence, their gossip and small talk turned regularly on Shakespeare. They read his plays for pleasure in the evenings, and on sunny summer afternoons in the country. They went to the theater, discussed performances, and speculated about Shakespeare’s mind. As poet, as dramatist, as model and icon, as elusive “life,” Shakespeare haunted their imaginations and made his way, through phrase, allusion, and oblique reference, into their own lives and art.
This is a book about Shakespeare in Bloomsbury―about the role Shakespeare played in the lives of a charismatic and influential cast, including Virginia and Leonard Woolf, Vanessa Bell, Clive Bell, Roger Fry, Duncan Grant, Lytton Strachey, John Maynard Keynes and Lydia Lopokova Keynes, Desmond and Molly MacCarthy, and James and Alix Strachey. All are brought to sparkling life in Marjorie Garber’s intimate account of how Shakespeare provided them with a common language, a set of reference points, and a model for what they did not hesitate to call genius. Among these brilliant friends, Garber shows, Shakespeare was in effect another, if less fully acknowledged, member of the Bloomsbury Group.Read more
£20.00£25.00Shakespeare in Bloomsbury
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France 2024 – Tourist & Motoring Atlas A4 Laminated Spiral
Michelin’s France 100% laminated A4 atlas offers, in addition of Michelin’s clear and accurate mapping, an enhanced view of your journey thanks to its scale 1/250,000. Convenient and easy to use thanks to its spiral bound cover, this atlas comes with extra-resistant laminated pages on which you can trace and erase your journey. The route planner as well as the time distance charts will help you plan and optimise journey. Michelin’s new safety alerts warn you about dangerous driving areas and zones subjet to tighter speed checks. Michelin’s laminated France atlas also includes information on tourist sights, leisure facilities and scenic routes, as well as service areas to add pleasure and comfort to your journey. Michelin’s France laminated tourist and motorist atlas features: * Scale 1/250,000: for an enhanced view of your journey * Extra resistant pages: to draw/erase your journey as you go along * Key to map pages: to quickly access the region of your interest * A complete town index: To easily indentify to destination of your choice * Distance and time chart: to help you plan your trip * 6 major town plans: Paris, Bordeaux, Lille, Lyon, Marseille & Nantes * Michelin’s danger alers: to help you identify zones at risks for drivers and controlled speed areas * In English language: Keys, indexes and informationRead more
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The Rough Guide to New Zealand (Travel Guide with Free eBook) (Rough Guides Main Series)
This practical travel guide to New Zealand features detailed factual travel tips and points-of-interest structured lists of all iconic must-see sights as well as some off-the-beaten-track treasures. Our itinerary suggestions and expert author picks of things to see and do will make it a perfect companion both, ahead of your trip and on the ground. This New Zealand guide book is packed full of details on how to get there and around, pre-departure information and top time-saving tips, including a visual list of things not to miss. Our colour-coded maps make New Zealand easier to navigate while you’re there. This guide book to New Zealand has been fully updated post-COVID-19 and it comes with a free eBook.
The Rough Guide to New Zealand covers: Auckland and around, Northland, Waikato and the Coromandel, Rotorua and the Bay of Plenty, Central North Island, Eastern North Island, Wellington and the south, Marlborough, Nelson and Kaikoura, The west coast, Christchurch and Canterbury, Otago, Fiordland and Southland.
Inside this New Zealand travel guide you’ll find:
RECOMMENDATIONS FOR EVERY TYPE OF TRAVELLER
Experiences selected for every kind of trip to New Zealand, from off-the-beaten-track adventures in Poor Knights Islands, to family activities in child-friendly places like Farewell Spit, or chilled-out breaks in popular tourist areas, like Auckland.PRACTICAL TRAVEL TIPS
Essential pre-departure information including New Zealand entry requirements, getting around, health information, travelling with children, sports and outdoor activities, food and drink, festivals, culture and etiquette, shopping, tips for travellers with disabilities and more.TIME-SAVING ITINERARIES
Includes carefully planned routes covering the best of New Zealand, which give a taste of the richness and diversity of the destination, and have been created for different time frames or types of trip.DETAILED REGIONAL COVERAGE
Clear structure within each sightseeing chapter of this New Zealand travel guide includes regional highlights, brief history, detailed sights and places ordered geographically, recommended restaurants, hotels, bars, clubs and major shops or entertainment options.INSIGHTS INTO GETTING AROUND LIKE A LOCAL
Tips on how to beat the crowds, save time and money and find the best local spots for wildlife spotting, hiking and diving.HIGHLIGHTS OF THINGS NOT TO MISS
Rough Guides’ rundown of Hot Water Beach, Whatipu and Christchurch’s best sights and top experiences helps to make the most of each trip to New Zealand, even in a short time.HONEST AND INDEPENDENT REVIEWS
Written by Rough Guides’ expert authors with a trademark blend of humour, honesty and expertise, this New Zealand guide book will help you find the best places, matching different needs.BACKGROUND INFORMATION
Comprehensive ‘Contexts’ chapter of this travel guide to New Zealand features fascinating insights into New Zealand, with coverage of history, religion, ethnic groups, environment, wildlife and books, plus a handy language section and glossary.FABULOUS FULL COLOUR PHOTOGRAPHY
Features inspirational colour photography, including the stunning Ninety Mile Beach and the spectacular Taieri Gorge Railway.COLOUR-CODED MAPPING
Practical full-colour maps, with clearly numbered, colour-coded keys for quick orientation in Wellington, Milford Sounds, and many more locations in New Zealand reduce the need to go online.USER-FRIENDLY LAYOUT
With helpful icons, and organised by neighbourhood to help you pick the best spots to spend your time.FREE EBOOK
Free eBook download with every purchase of this guide book to New Zealand allows you to access all of the content from your phone or tablet, for on-the-road exploration.Read more
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A History of Rugby in Leinster
Leinster – one of the most successful and influential Irish sporting teams of all time.
Established in 1879, they boast a dazzling roster of players, past and present, including Brian O’Driscoll, Johnny Sexton, Jamie Heaslip, and current captain James Ryan.
But there is so much more to rugby in Leinster, and, for the first time, this book compiles its rich history, from its foundation, through the amateur years, to the club’s many spectacular championships in the twenty-first century, when the national love for rugby kicked up a gear. Doolin ruminates on the sport’s relationships with politics and class, and of course celebrates all the breathless victories enjoyed by Leinster teams at every level.
And success doesn’t stop with silverware; since the nineteenth century Leinster Rugby has been influencing the spheres of education, business and politics throughout the province and the country as a whole. Nothing reflects the complexities of politics and identity in Ireland more than rugby.
A History of Rugby in Leinster is a vibrant celebration of sporting greatness and of Leinster’s enduring commitment to teamwork, integrity and community.
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£19.99£22.99A History of Rugby in Leinster
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Food as Medicine: A Handbook of Natural Nutrition
How to use your diet to heal your body
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The Phone Fix: The Brain-Focused Guide to Building Healthy Digital Habits and Breaking Bad Ones
What is really happening in your brain when you use your phone, and how to harness it.
Humans are often fearful of the day the world will be ruled by machines, but have they not already taken over? The average person spends 4-5 hours a day on their phone, about a third of the time they are awake. We self-interrupt our work and social lives, forgo sleep, procrastinate important tasks and opt for digital distraction when we’re bored or feel uncomfortable.
NHS neurology doctor and neuroscientist Faye Begeti describes what is happening in our brain when we use our phones and why we have formed so many fixed and negative habits around them. She reflects on both deliberate choices and automatic behaviours, whilst also challenging myths around digital ‘addiction’, how dopamine actually works and the harmfulness of blue light.
Rather than recommending a quick fix digital diet, or total abstinence – unviable for most people – The Phone Fix offers a practical guide, based on neuroscientific techniques, on building supportive digital habits. Technology is not inherently bad or frightening and by better understanding what is happening in our brains, we can replenish our willpower and improve our focus, forming a healthier relationship with our phones - and therefore the real people around us.
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Occupational Therapy Disruptors: What Global OT Practice Can Teach Us About Innovation, Culture, and Community
This anthology collates 16 unique and powerful perspectives from occupational therapists around the globe, each highlighting the culture that they are a part of and how it informs their work and care. Ranging across almost every continent in the world including stories from Aotearoa to the Gaza Strip to Dhaka and beyond, Occupational Therapy Disruptors offers a decolonised re-examination of occupational therapy through a poignant, global lens.
Based on a series of interviews conducted by Sheela Roy Ivlev, each account provides candid and personal reflections and challenges found in occupational therapy in different cultural and political contexts and inspires occupational therapists to enrich their own practice with cultural awareness and reflexivity.
With reflection prompts and calls to action at the end of each chapter, this is an invaluable resource for occupational therapists looking to develop a more diverse, culturally-informed understanding of their practice.
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How Do You Hug a Cactus? Reflective Parenting with Teenagers in Mind
Have you ever wondered what’s going on in your teenager’s mind? This engaging book will give you the tools to understand just that to ultimately help you keep the close connection you both need during these tricky years.
Following on from her acclaimed book for parents of younger children, Sheila Redfern brings the reflective parenting model to parents of teenagers. Teenagers can be experienced as prickly and hard to get close to – like a cactus – but Dr. Redfern shows us how this stage of your child’s life can be more enjoyable and connected than you’d imagined. Rather than focusing on their behaviours, this book emphasizes how we can teach teenagers to manage their feelings and relationships in safe ways. It advocates theories underpinning reflective parenting – mentalizing, attachment, and neuroscience – as essential for building resilience and security in young people, which is crucial through the storm and stress of adolescence. Chapters are filled with everyday, relatable scenarios and practical advice on pressing issues such as self-harm, social media and gaming, risk, and ASD. There is also a chapter devoted to adoptive parents and foster carers.
This practical guide aims to help readers become more reflective and available as parents and understand what might be in their teenager’s head. It also serves as an essential resource for clinicians working with families.
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JoyFull: Cook Effortlessly, Eat Freely, Live Radiantly
The much awaited debut cookery book from Radhi Devlukia-Shetty.
“What you eat―along with your daily habits and the thoughts you think―has the ability to completely transform every aspect of your health.” – Radhi Shetty
A passionate cook and nutritionist, Radhi Devlukia-Shetty’s JoyFull is abundant and inviting. With over 125 plant-based recipes, it is designed to balance health and satisfaction; her wide-ranging dishes bring vibrant flavours to every meal of the day and rely on accessible ingredients.
This beautiful collection includes:
• Morning Nibbles: Loaded Toast Four Ways, French Toast Casserole, Veggie Frittata Muffins
• Grounding Grains: Rainbow Grain Bowl, One Pot Lemony Spaghetti, Mexican Lasagna
• LBPs (Lentils, Beans & Pulses): Creamy Red Lentil Daal; Baked Falafel Pita; Sweet Potato, Cauliflower and Cashew Curry
• Bread is Life: Pull Apart Cheesy Bread, Spicy Bean Burgers, Tandoori Tacos, Pizza Quesadilla
• Salads: Butterbean and Tomato, Chilled Soba Noodle, Mum’s Old School Potato Salad,
• Sun to Moon Soups: Cheesy Broccoli, Beet and Dill, Cannellini Bean and Tomato
• Hero Veg: Sweet and Sour Broccolini, Crispy Sunchokes, Bombay Potatoes
• Drinks: Masala Chai, Strawberry Mint Lemonade, Tahini Matcha Latte
• Sweet Treats: Chocolate Mud Pie, Oatmeal Cookies, Pecan Upside Down CakeAnd because food alone cannot sustain us completely, Radhi shares her daily wellness practices: her revitalizing morning skincare routine,ancient rituals to nourish and strengthen your hair, meditations and prayers for staying present, and breathwork that will carry you through each phase the day.
As a student of Ayurveda, Radhi shares its transformative principles in a way that’s easy for anyone to incorporate into their life. She offers mindful practices around cooking and explains how, as we connect to our food and understand our body, we can improve our health. Whether satisfying comfort food or a warming bowl of grains and vegetables, each dish – and ritual – in JoyFull is intended to bring harmony to you and your body.
Written with generosity and kindness, Radhi takes you on a journey towards a JoyFull life.
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The Plot: The Political Assassination of Boris Johnson
‘A riveting read that skips along at pace. Illuminating and concerning, it lifts the lid on the tawdry world of Westminster powerbroking’ Tim Shipman, The Times
The explosive behind-the-scenes account of the plot to bring down Boris Johnson
YOU THINK YOU LIVE IN A WORLD WHERE THE ELECTED ARE CHOSEN BY THE PEOPLE.
THINK AGAIN.
When Boris Johnson came to power in 2019, he did so with the largest Conservative majority since Margaret Thatcher. Rewriting the political map, he united a party and shattered Labour’s fabled red wall. And yet, just three years later, he was ousted by the same members who had once greeted his leadership so rapturously.
What had gone so wrong?
The Plot is the seismic, fly-on-the-wall account of how the saviour of the Conservative Party became a pariah. Told with unparalleled access, from multiple inside sources talking with astonishing candour, it reveals the shocking truth about powerful forces operating behind the scenes in the heart of Westminster and those who became the architects of a Prime Minister’s downfall.
This is the story of a damning trail of treachery and deceit fuelled by an obsessive pursuit of power, which threatens to topple the very fabric of our democracy.
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Communication and Interpersonal Skills in Nursing (Transforming Nursing Practice Series)
The new edition of this well regarded book introduces the underpinning theory and concepts required for the development of first class communication and interpersonal skills in nursing.
By providing a simple to read overview of the central topics, students are able to quickly gain a solid, evidence-based grounding in the subject. Topics covered include: empathy; building therapeutic relationships; using a variety of communication methods; compassion and dignity; communicating in different environments; and culture and diversity issues.
Three new chapters have been added that point readers towards further ways of approaching their communication skills that are less model and technique driven and focusing more on therapeutic considerations, as well as looking at the politics of communication.
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The Nurse’s Guide to Mental Health Medicines
A book written by nurses for nurses providing a simple guide to the most common medicines.
Spanning 8 concise and highly readable chapters, the book explains the pharmacology of different drug types in simple terms while also considering the practical aspects of working with people requiring mental health medicines.
Key features:
- A detailed ′Medicines List′ contained in each chapter providing the key information on dosages, brand names and possible adverse reactions
- Takes a life course approach highlighting specific considerations for children, pregnancy and older people
- Cuts through the complex terminology with clear and simple language supported by real world case studies
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£19.90£24.70The Nurse’s Guide to Mental Health Medicines
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Native Advertising: The Essential Guide
Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read content online, you will have been exposed to it – often without realizing. Influenced by digital trends such as mobile advertising, programmatic advertising, ad-blocking, fake news and artificial intelligence, native advertising is a multibillion-dollar industry. It is central to the digital success of many leading brands and companies.
This comprehensive study by one of the industry’s foremost authorities explores the rise of this exhilarating new channel – its impact on the digital media space, and what marketers and businesses need to know about it. Native Advertising explores the future of digital advertising and explains why its growth is inevitable, using real-life examples and interviews from marketing leaders around the world and a range of case studies including The New York Times and The Independent.
Native Advertising goes beyond sponsored posts on Facebook, promoted tweets and BuzzFeed branded articles. It looks at the heart of the matter: audience, budget, content and success measurement. It is full of first-hand advice for any marketer wanting to make the most of digital innovation.
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Powers of Persuasion: The Inside Story of British Advertising: 1951-2000
During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual’s life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples’ affluence. But at the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence – and often succeeded.For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements – it is about advertising. During those years Britain was also a world leader in setting industry benchmarks – innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world’s largest advertising archive and the world’s most comprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies – particularly Saatchi & Saatchi and WPP – raced to the top of the global league.
Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry’s leaders, this is a book for all interested in advertising and its role in society, business, and the media.
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£19.90
