• Advertising For Skeptics

    05
    A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers “BadMen” and “Laughing@Advertising” looks at advertising’s “decade of delusion” and comes away a skeptic. What went wrong? Just about everything.

    “For 161 pages, Mr. Hoffman puts forth an all-out assault against the ills of the advertising industry. He details its hubris, delusions…egos and genuflection of data, drops them all into a garbage can, and lights it on fire.” Communication Arts

    Read more

    £4.50
  • The Book of Guinness Advertising

    02
    AT LAST! GUINNESS ADS BROUGHT TO BOOK!
    Celebrating over fifty-five years of amusing and entertaining Guinness advertisements, with such memorable characters as the toucan (‘Just think what toucan do’) and the ostrich who swallowed his keeper’s Guinness glass and all!
    This book tells the fascinating story of how and why Guinness advertising first began in 1928, and looks at the ways in which it has changed and developed over the years and around the world.
    Recalled in these pages are the famous Guinness strong-man carrying his girder, the lumberjack who felled a tree at a stroke, the pelican who carried a week’s supply of Guinness in his bill and the little girl called Alice who had many strange adventures in a Guinness wonderland.
    Almost every aspect of Guinness advertising is recorded here, from immortal poster slogans like ‘My Goodness My Guinness!’ and ‘I’ve. never tried it because I don’t like it’ to witty television commercials featuring the talking toucan and the Friends of the Guinnless.
    Illustrated throughout with hundreds of pictures (in colour and black & white) including many examples of original artwork and unused designs. Among the famous artists and illustrators whose work is pictured are Ronald Searle, Rex Whistler, Edward Ardizzone, H.M. Bateman, Antony Groves-Raines, Eric Fraser, Emett, Thelwell, Erte, Hoffnung, Giles and the man who, for over twenty years, epitomized Guinness advertising John Gilroy.

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    £4.30
  • The Insanity of Advertising: Memoirs of a Mad Man

    01
    If you have anything to do with advertising or are interested in it, this is a must book to read. There is no other book on the subject so revealing and relevant, not to mention engaging. Veteran ad man Fred Goldberg, gives us an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most loved and hated industries. While Goldberg shares plenty of behind-the-scenes dirt on what it was like to craft ad campaigns for some of the most well known corporate titans, he also doesn’t spare the mad men who worked alongside him. Outsize personalities, some prone to jaw-dropping displays of ego and antics that are truly hard to believe, but true. There’s a week spent with John Wayne shooting commercials, commercials he didn’t want to be shooting; the untold story behind Steve Jobs and the infamous introductory Apple “1984” Macintosh commercial; what it was like working with Michael Dell as Dell Computers mushroomed from $100M to $30+B; along with insights and anecdotes recounted from dealing with advertising legends like Jay Chiat, Guy Day, Lee Clow and Ed Ney; entrepreneurs like Larry Ellison, Les Crane, Ben Rosen, Don Kingsborough and Joseph E. Levine. Insanity of Advertising: Memoirs of a Mad Man is the real story of mad men in a very mad environment.

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    £3.60
  • A Big Life In Advertising

    02
    The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her “riveting story: How she shattered every glass ceiling and became a Madison Avenue legend.”*
    From her role as fledgling copywriter at Doyle Dane Bernbach — the agency that made big-car-obsessed America fall in love with the funny little Volkswagen — to her brilliant campaign for Braniff Airways that had the flying public scrambling for seats on wild-colored planes to founding the fastest-growing ad agency in history, Mary Wells Lawrence’s life in advertising couldn’t be any bigger. As The New York Observer put it, her agency, Wells Rich Greene, created ads that “etched indelible phrases into the public imaginations: ‘Flick your Bic’ and ‘I Love New York!’ and ‘Plop plop, fizz fizz, oh what a relief it is.'”
    For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storyteller’s art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines

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    £17.50£18.00
  • How To Build A Kick-Ass Advertising Agency

    01
    How To Build A Kick-Ass Advertising Agency is the first book that delivers a comprehensive guide on to how to design, build, grow, and manage a kick-ass advertising agency. The book is built to help all sizes of agencies from one person to multinationals.

    Peter’s first advertising agency book, The Levitan Pitch. Buy This Book. Win More Pitches.has helped hundreds of agencies, you guessed it, win more new business.

    The new book goes deeper into 27 agency management subject areas to provide a detailed glide path to winning the advertising game in the ever-expanding and highly competitive marketing universe.

    Peter’s experience in managing the world’s largest advertising agency, building his own agency, founding two Internet companies, and consulting with over 100 ad agency clients will help you build a happy, healthy, unignorable, successful lead generation agency. In this smart, entertaining book you will learn:

    • What the heck is advertising today and how to create a powerful brand.
    • How to build a one-page profit-oriented business plan.
    • How to craft a stand-out positioning and business development plan.
    • The superpower of delivering unignorable thought leadership.
    • A detailed approach to lead generation.
    • Account-based marketing vs. inbound.
    • The importance of intellectual property.
    • Talent recruitment and management.
    • How to create the right personal branding.
    • How to build long-term client relationships.
    • Financial management.
    • How to name your agency.
    • How to buy and sell your agency.
    • Dozens of supporting facts and figures.

    This is the new Levitan Pitch… Buy this book. Grow your advertising agency faster.

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    £9.70
  • CDP HOME OF BRITISH ADVERTISING

    01
    Presents an overview of contemporary British advertising and its rise to world-class status through the eyes of Collett Dickenson Pearce, a ground-breaking agency, which introduced concept-based advertising to the British in the early 1960s.

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    £115.30
  • Celebrating YOU with PR!: An Empowering PR Guide for female entrepreneurs to get confident, get visible, to get in the press

    04

    Kickass female entrepreneurs let’s get you in the press!

    You don’t know how? You will. You’re not ready? Yes you are.

    Award-winning PR expert, ex-journalist and host of the No.1 podcast, PR Powerhouse, Jo Swann, is inviting you to join the PR Party to supercharge your business with the credibility and visibility of being in the press.

    On a mission to get more female entrepreneurs’ voices heard, Jo, who’s been on her own Imposter Syndrome journey, takes you on an exciting ride as she convinces you you CAN be a media star, and you bloody well deserve to be.

    With motivation, inspiration, cheerleading and championing, insider tips and behind-the-scenes peeks at the world of PR your eyes will be opened to just how accessible media coverage is for you.

    You’ll see that you CAN:

    – Overcome your visibility fears and Imposter Syndrome to be featured in national press

    – Uncover press opportunities on a daily basis

    – Use your story and your knowledge to change lives

    Say goodbye to playing down your impact. This fun but focused guide will help you leave your mark on the world – even if you’re a PR novice.

    Having interviewed celebrities and PR-ed household brands like Whistles, Yo Sushi! and Dale Carnegie, Jo’s focus is now on YOU….Seize this opportunity!

    It’s time to Celebrate YOU!

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    £2.60
  • Advertising Today

    02

    Far more than a means of moving merchandise, advertising has become increasingly recognized not only as an art form in itself, but also as a defining element of popular culture. Advertising Today provides a thematic overview of the evolution of advertising around the world over the past 30 years, charting influences from the political and social upheavals of the 1960s to the revolution of the internet in the 1990s.

    Each chapter includes an intimate interview with a key figure in advertising – including Oliviero Toscani of the controversial Benetton campaigns, American-Express spokesperson Jerry Seinfeld, and John Hegarty of Bartle Boyle Hegarty, the creator of the world-famous Levis ads.

    In analysing specific advertisements, the book simultaneously acts as a history of global pop culture and a record of the social, cultural and geo-political temperature changes that affect our image-saturated environment. Included are over 500 advertisements originally seen in a wide range of media: print, television, billboards, the internet and even very recent, so-called ‘guerrilla’ advertising, in which practically anything (pieces of fruit, sand dunes on a beach, pavements) can act as a surface for promoting a product.

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    £57.00
  • The Discourse of Advertising (Interface)

    01

    The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy,Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.

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    £130.00
  • Why Does The Pedlar Sing?: What Creativity Really Means in Advertising

    06
    Throughout history, selling and entertainment have gone hand in hand – from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today s celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits. 
    And yet the advertising business today seems reluctant to embrace its powerful links with popular culture. Misled on one side by managerial myths of rationality and logic, and on the other by a cultish misunderstanding of creativity , it risks forgetting how to appeal to the public, and how to build successful brands. As a result, evidence suggests, today s advertising is less liked and less effective than ever before.  
    But it is not too late to reverse this trend. Advertisers and agencies who read this book will rediscover why the pedlar sings, and despite what we ve all been told, why people do buy from clowns. They will be inspired to make their advertising more popular, more famous, more fun again and much more effective. 
    This is a fabulous book. …It is possibly the book I would most highly recommend to anyone in marketing.   Rory Sutherland, Vice Chairman, Ogilvy

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    £16.70£19.00
  • Strategic Thinking for Advertising Creatives: 11 Essential Steps to Creativity

    07
    Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically. Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. At the end of each chapter, the reader uses the knowledge they have just gained on a hypothetical project, so that by the end of the book, they have employed each of the 11 essential elements and formed their own creative brief. Featuring international examples of current and classic campaigns, Strategic Thinking for Advertising Creatives is a primer in classic advertising techniques and shows how these core principles are being adapted online.

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    £23.70
  • Methods of the Madmen: How the advertising men and women of Britain’s most awarded agency did their most awarded ads

    08

    Happiness is a cigar called Hamlet. Hovis, as good for you today as it’s always been. Heineken refreshes the parts other beers cannot reach. These are three of the most famous advertising campaigns ever produced, and all the work of Collett, Dickenson, Pearce & Partners.

    There was something in the air at CDP that made it special. Some compared it with being in the Beatles. Others said it was like playing for a football club at the top of the Premier League. Certainly, CDP possessed an ethos driven by an unshakeable belief in creativity: the new, the brilliant, the witty and the vital. It was relentless in its search for ideas that not only contributed to the success of its clients, but also to the happiness of the nation. CDP commercials became as much a part of the fabric of British popular culture as Fawlty Towers, The Two Ronnies and Eric and Ernie.

    In 2012, at an evening to mark the 50th anniversary of Design & Art Direction, CDP won yet another award – for being the ‘most awarded agency’ of the last 50 years.

    This book tells the story of the ads that won these awards: how they were conceived and the men and women who dreamed them up. Whether you are a student of advertising, work in the business, or are simply a member of the public who remembers these ads with fondness, this book will entertain you.

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    £13.10
  • Copywriting Third Edition: Successful writing for design, advertising and marketing

    01

    An inspiring and essential book for everyone interested in improving the way they write. – Brian Minards, School of Advertising, Academy of Art University, San Francisco
    Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.

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    £20.10£23.70
  • Lemon. How the advertising brain turned sour.

    08
    Using a unique mix of neuroscience, cultural history and advertising research, the study shows how an increase in abstract, left-brain thinking has spread across business and popular culture and how this is undermining creativity and making advertising less effective. Crucially, it also provides practical advice to reverse this decline. According to the 130-page publication, the reasons underlying the crisis relate to the way the brain attends to the world: the same instincts that lie behind short-termism and narrow focus are resulting in work that is flat, abstract, dislocated and devitalised – advertising that doesn’t move people. An attentional shift has occurred in business and society; a change in thinking style that has left its mark not just on advertising, but also on popular culture.

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    £47.50
  • Shell Art & Advertising

    01
    Exploring Shell’s remarkable archive of advertising art, this book is the first to present a comprehensive overview of the company’s artistic heritage. Examinations of the historical, political and social contexts of Shell art and advertising enable the authors to assess the work’s broader cultural significance. By delving into the ways in which Shell’s publicity was conceived, commissioned, produced and disseminated, the particular contributions made by artists and designers including Paul Nash, Graham Sutherland, Ben Nicholson and Edward McKnight Kauffer, are highlighted, while broader questions such as Shell’s position within contemporary debates regarding the aesthetics and proper purpose of ‘Commercial Art’ are explored. Drawing primarily on Shell’s extensive poster collection, as well as other contemporary sources, Shell Art & Advertising provides valuable insights into the development of commercial art in the UK. Featuring a wealth of fascinating images, this original publication will appeal to cultural historians, as well as fans of Modern British Art.

    Read more

    £36.60£38.00

    Shell Art & Advertising

    £36.60£38.00
  • Introduction to Programmatic Advertising

    01
    Introduction to Programmatic Advertising (Second Edition) offers a clear and concise introduction to programmatic advertising, from basic concepts to current trends.

    You will learn:

    • How the open advertising ecosystem works. What are DSPs, SSPs, CDPs, OpenRTB protocol, preferred deals or supply-path optimization?
    • Why data is the lifeblood of programmatic. How is data collected and used by publishers and advertisers to deliver maximum advertising efficiency?
    • What has changed over the recent years. From a switch to first-price auction, to the emergence of consent-management platforms or universal auction adoption by publishers.
    • Why is the demise of third-party cookies such a big deal. How will the programmatic advertising ecosystem respond to unprecedented identity and privacy changes?
    • Where to focus now and in the future. Why are the biggest industry players betting on emerging channels like connected TV or retail media?

    Just like the well-received first edition, this book was written primarily with people who are new to the world of programmatic advertising in mind. This includes people just entering the industry, students, academics, or anyone who would like to better understand how programmatic works. Some of the topics covered in this book, such as identity or privacy, could be also useful to seasoned professionals.

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    £13.30£16.10
  • The Art Of Advertising: How To Sell Anything To Anyone

    02
    Discover timeless advertising and business principles THAT WILL help you make more money, grow your business, and make a bigger impact.

    How to quickly turn strangers into DREAM customers, and customers into loyal raving fans that will pay, stay, refer, and stand in line to buy anything you have to sell.

    How to go from a nobody to completely dominating your industry and outselling your competition without being salesy, feeling like a fraud, or using outdated high-pressure sales tactics…even if you are in a highly competitive market and have a tiny budget.

    How to create attention-grabbing advertising that stands out, gets customers excited, motivated, and eager to buy from you…and only YOU. It is the fastest way to make someone want what you’re selling.

    How to use psychology techniques to persuade almost anyone to do anything, influence customers’ behavior, “hack” their minds, and make them actually want to open their wallets to BUY. Warning: What you are about to discover can be used for the forces of good or the forces of evil.

    If you are struggling right now to grow your business and want more sales, more customers, more revenue or make a bigger impact – you owe it to yourself and your business to read this book.

    This is probably one of the most complete, secretive, smart, and most powerful books ever written on how to make literally ANYONE to want to buy from YOU.

    “This book should be a required reading for anyone who runs a business, or thinking about starting one. No matter where you live, what you sell, or who you sell it to. It doesn’t even matter how “weird” or “uncommon” your business, market, niche, or industry is.”

    ABOUT MAX IVANIY

    Max is a successful business strategist, advertising expert, entrepreneur, and author. He has helped hundreds of companies, from Fortune 500 to small local businesses, create profitable sales systems that attract paying customers on demand. In his book “The Art of Advertising”, Max reveals unconventional lessons he has learned, tested, and refined during his career so that you too can achieve incredible results from your advertising, exponentially grow your business and make more money.

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    £1.60
  • All-American Ads of the 60s

    01

    With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade’s ads touted perceived progress―such as tang and instant omelets – “just add water”―while striving to reinforce good old American values. Stars like Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads―such as Tupperware billing its storage container as a “wifesaver.” From forgotten cars, to cigarettes to food and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.

    Read more

    £24.50£28.50
  • Social Media For Small Business: Marketing Strategies for Business Owners

    01

    Discover how social media can transform your business and help you attract more customers 

    Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with: 

    • Effective marketing strategies to get more out of your social media efforts. 
    • Systems to bring structure into your entire marketing approach. 
    • Tools to make your brand irresistible across your customer touchpoints.  
    • Case studies to highlight the application of the book’s principles to the real-world 
    • Practical strategies you can put in place immediately to see a rapid return on investment 

    Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand. 

    Read more

    £11.40£14.70
  • The Effect of Social Media on Adolescents’ Mental Health and Well-Being

    03
    Like, Comment, Follow, Subscribe.

    As social media has boomed in the past decade, there has been an increase in internet use and virtual communication through computers, mobile phones and tablets in adolescents. Putting images of themselves online as they carve out an identity and chase likes, they encounter many dangers: cyberbullying, race discrimination, discrimination because of one’s sexual orientation, eating disorders, self-harm, suicide, alcohol addiction and addiction to gaming.

    With adolescent’s mental health issues on the rise, The Effect of Social Media on Adolescents’ Mental Health and Well-Being acts as a guide for parents and teachers alike in supporting their adolescents’ mental health and well-being while they navigate the internet.

    Dr Steph Adam explains by using case studies, and her own experience of counselling young people, the risks and benefits of social media and how to keep adolescents safer online.

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    £8.60£9.50
  • Social Media for Academics

    02
    Social media has become an inescapable part of academic life. It has the power to transform scholarly communication and offers new opportunities to publish and publicise your work, to network in your discipline and beyond and to engage the public. However, to do so successfully requires a careful understanding of best practice, the risks, rewards and what it can mean to put your professional identity online. 

    Inside you′ll find practical guidance and thoughtful insight on how to approach the opportunities and challenges that social media presents in ways that can be satisfying and sustainable as an academic. The guide has been updated throughout to reflect changes in social media and digital thinking since the last edition, including:

      • The dark side of social media – from Trump to harassment

      • Emerging forms of multimedia engagement – and how to use to your advantage 

      • Auditing your online identity – the why and how

      • Taking time out – how to do a social media sabbatical.

      Visit Mark′s blog for more insights and discussion on social media academic practice.

      Read more

      £21.80
    • Perfect Planner Company – 2024 Luxury Business & Lifestyle Planner – Monthly & Weekly Diary with Habit Tracker – Social Media Planning – 100gsm FSC Paper, Midnight – 12 Monthly…

      04
      • LUXURY PLANNER – Our Business and Lifestyle Planner will inspire you to get organised, and productive and be in absolute control of your growing business and busy home and personal life, all whilst planning!
      • ACHIEVE YOUR GOALS – With the six-step success method, weekly/monthly goal setting, and detailed reflection sections, this planner serves as your dedicated companion, guiding you towards achieving your goals.
      • VERSATILE USE – From vision boards and ideal client tracking to habit monitoring and social media scheduling, this planner is designed to streamline every aspect of your professional and personal life.
      • PREMIUM DESIGN – Made with high-quality, responsibly sourced 100gsm FSC paper and a scratch-resistant cover featuring elegant gold foiling, this wirobound planner comes with 12 monthly tabs and an inside pocket. Presented in luxury packaging, making the perfect gift, or re-use as a keepsake box.
      • PERFECT PLANNER COMPANY – We are the planning and organisation experts for busy parents, time-poor entrepreneurs, and stationery enthusiasts. Find your perfect planner with us, because every goal needs a plan!
      £41.80
    • Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement

      03

      Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments.

      Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering and measuring social media’s contribution to your business through:

      – Identifying and targeting audience segments
      – Maximizing social search
      – Enhanced reputation management
      – Managing a diversified influencer portfolio
      – Selecting the right channels for organic and paid social
      – Creating a process and structure to improve efficiencies
      – Using appropriate technology including AI

      With explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others. Social Media Strategy delivers a long-term solution for maximizing social media-led business development.

      Read more

      £27.70£28.50
    • Social Media Guide For Mortgage Brokers: How to Grow Your Brand on Social Media

      05

      Do you ever read a book and think “that was great but HOW can I actually achieve this for myself?”

      Social Media Guide for Mortgage Brokers has been written by Rosalia Lazzara-Tilley to equip today’s financial adviser with the right tools and strategies to embrace social media marketing. Rosalia believes that social media should be used as a digital stage to inform and educate.

      After health, and love, what else is more important?

      Money! Rosalia truly believes that financial advisers hold a serious responsibility and have an honourable job where they can truly make a positive impact to society by educating and empowering our nation to make better financial decisions.

      This book has been written to build the confidence of today’s financial adviser so that they feel equipped and empowered to use their voice to help shape the future.

      Read more

      £14.20
    • SEO for Small Business Part 1: SEO and Keyword Research

      01

      SEO for Small Businesses

      SEO for Small Businesses Part 1: SEO and Keyword Research or the SEO or Search Engine Optimization book contains the most up-to-date examples of keyword research methods used in professional digital marketing and SEO agencies today. Written by an SEO expert, this book contains everything from long and short-tail keywords, exact match, keyword research, how to find keywords that have the most volume and least competition and more. Over 17 years of digital marketing experience contained in the pages.

      Reviews for SEO for Small Business

      Joseph helped me with my seo and hosting and has done a really great job. Very happy with Joseph’s work and look forward to getting more SEO done!

      I worked with Joseph and Raptor Websites for over a year now and found them to be the most hardworking company I’ve ever met. They would take time to respond to my concerns no matter the time of day and I thoroughly enjoyed being associated with them. Joseph does everything he can to make the client happy– including countless hours spent and conversations had. I am very appreciative of him and his team!

      Joseph helped me with my seo and hosting and has done a really great job. Very happy with Joseph’s work and look forward to getting more SEO done!

      You won’t find anyone better to work with than Raptor Websites. Joseph was very patient with my demands in helping to fulfill my specific vision for my website, and I am extremely pleased with the results. He really knows his stuff but is humble about it, which is a refreshing and rare combination. He always does what he says he will do. I would recommend him to anyone.

      for more information please see Joseph’s Website at raptordigitalmarketing.com

      Read more

      £7.70
    • SEO for China: Chinese Search Engine Optimization

      01
      Organic search is one of the most interesting traffic sources in online marketing. Alongside search ads, social media and influencer marketing, search engine optimization is an important pillar for a successful marketing strategy. This is true for the USA, Canada, UK, Germany and actually for the entire online world. This is also true for China.

      Nevertheless, there are differences between Chinese SEO and western SEO. Because while organic search means Google for almost the whole world, in China we find a different market leader and need to focus on Baidu SEO. Search engine optimization for Baidu is in many cases quite similar to SEO for Google, but there are just as many situations that should be handled differently.

      This book aims to show the reader the similarities but also the differences between western SEO and China SEO. The authors want to empower the reader to analyze, question and put to the test the current SEO strategy for China. Furthermore, experienced SEOs should be given tools to dare the first successful steps for search engine optimization for China.

      The two authors are experienced SEOs, with intense experience with the Chinese market. Apart from experience (important for a successful SEO in China), this books looks at Baidu Algorithm Updates in order to understand more about the strategical targets for Baisu SERPs (which kind of websites does Baidu not want to rank, what would they like to see instead) and they back up their recommendations with the data of the first ever performed Baidu Ranking Factors Correlation study performed by one of the authors 2 years ago.

      Matt Colebourn (CEO Searchmetrics) says: “There have been many books written, over the last decade, on SEO. The vast majority of which focus on Google Search, English language and Western Markets. Marcus Pentzek is one of the few SEO experts who’s not only stayed at the forefront of developments in Western Markets but also, with his co-author, Kun Tang, has spent a huge amount of time and effort to research and understand the dynamics of the Chinese market; its scale, its players, its technical differences and, critically, the different strategies, tactics and people needed to succeed.”

      Read more

      £18.90
    • SEO Made Easy: Everything You Need to Know About SEO and Nothing More

      02
      Today’s SEO Secrets in Plain English: What to Know, What to Do, How to Win!

      This book is a revised and updated version of the acclaimed Outsmarting Google: SEO Secrets to Winning New Business by Evan Bailyn

      How do people find you? They search. Simple, right? So, why does Search Engine Optimization seem so complicated? Search engines and consultants love it that way. If you don’t understand SEO, you’ll pay big bucks for a job you could easily do yourself…if you read SEO Made Easy!

      Evan Bailyn has spent his days uncovering secret search engine rules and finding new ways to outsmart them. Now, he has distilled those secrets into real, gritty, proven, simple tactics for grabbing top spots at Google, Yahoo!, and Bing. From earning trust to improving conversion rates, all you need to build a thriving business with search is here!

      • Build online trust, the #1 currency of search success
      • Supercharge your results with all five key ingredients of Google optimization
      • Reel in links with 17 up-to-the-minute, link-building strategies
      • Use the Nuclear Football: today’s #1 technique for attracting targeted traffic
      • Track traffic, engagement, conversions, and the effectiveness of each site element
      • Escape dangerous new myths of Google optimization and avoid disastrous “black hat” SEO techniques
      • Systematically convert strong SEO results into real paying customers
      • Prepare for the revolution in social search that’s barreling toward you
      • Use keyword tools to uncover underserved, high-profit business niches
      • Leverage your content investments to forge powerful new relationships and partnerships

      Read more

      £8.70
    • SEO: From Chimp to Gorilla

      01

      Welcome to “SEO From Chimp to Gorilla,” a comprehensive guide designed to help you maximize your SEO potential. Authored by, Dean Foran, an experienced professional with over 15 years of expertise in ranking websites at the top of Google, this book is a valuable resource for anyone seeking to improve their online visibility on Google and drive significant organic traffic.

      Whether you’re a business owner, marketer, or aspiring SEO professional, “SEO Basics From Chimp to Gorilla” is an invaluable resource that demystifies the world of SEO and equips you with the tools and knowledge to optimize your website, increase organic traffic, and boost your online presence. Embark on this journey to transform your SEO skills and discover the power of ranking at the top of search engine results. Get ready to go from being a mere chimp in the SEO world to a formidable gorilla!

      Read more

      £9.50
    • SEO for Blogging and SEO Copywriting for Beginners: Blogging whit SEO Skills means to be a good SEO Copywriter today. (Scots Gaelic Edition)

      01
      SEO Copywriting is the discipline of SEO that combines the writing of a site and/or blog content with the SEO notions typical of those involved in organic positioning on search engines, specifically on Google.The ebook you are about to buy will give you the basics to plan your blog and structure the contents accordingly.Today is fundamental to at least know the basic of SEO Copywriting for those involved in SEO and Web Marketing, because, like never before, in recent years the quality of the contents of a blog are the real crucial point of an effective and result-oriented content marketing strategy.Content marketing today has only one protagonist: the SEO Copywriter, decisive in expressing the Unique Selling Proposition of the company for which they “writes” and at the same time decisive in obtaining SEO positioning thanks to keywords relevant to their business, capable of generating contacts of potential customers or even direct sales.

      Read more

      £0.70
    • SEO SoS: Search Engine Optimization First Aid Guide (EZ Website Promotion Book 2)

      01

      SEO Made Simple for 2014 and Beyond

      SEO SoS uses a tongue-in-cheek ‘First Aid Guide’ approach to address Website SEO Search Engine Optimization health issues for 2014 and beyond, that could have a negative effect on your site rankings in Search Engines.

      Boost Website Traffic and Sales by performing some simple Search Optimization techniques on your web pages to achieve higher rankings and an increased flow of FREE targeted website traffic!

      Also included within this easy to understand SEO book are a number of SEO Tips and Industry Secrets that could benefit even the most seasoned internet marketer, including a section dedicated to recovery from a Google manual action from the web spam team, or an algorithmic penalty caused by bad SEO practices (Panda, Penguin etc).

      This guide serves as your starting point on the road to Online Success, with SEO made easy, and to help you identify and fix critical Search Optimization concepts and practices that are vital for healthy online success, whilst avoiding the waste of time, resources and money associated with performing tasks that prove to be of little or no overall SEO benefit in terms of increased website traffic or sales.

      Read more

      £0.90
    • Cat Family Christmas Lift-the-Flap Puzzle: Count down to Christmas: 12 flaps: 76 pieces (Volume 2)

      01
      New from the best-selling Cat Family advent books: Lift-the-flap puzzles!
      As seen in The Sun: ‘Feline lovers can count down to Christmas.’
       

      • Charming Christmas lift-the-flap puzzle: Count down the last 12 days till Christmas with the cozy Cat Family
      • Sturdy gift box contains: 76-piece puzzle with 64 regular pieces and 12 shaped lift-the-flap pieces, plus a 28-page booklet; finished puzzle measures 33 × 33 cm / 13 × 13 in. 
      • 12 flaps to open: On the completed puzzle, lift a flap each day to reveal sweet holiday scenes
      • Includes story and activity booklet: Read the Cat Family story and find ideas for sustainable holiday activities
      • Christmastime fun for kids ages 4–7: An activity-packed gift to engage kids in Christmas preparations

       
      Count down to Christmas with the Cat Family in this lift-the-flap puzzle with 12 flaps to open.

      Piece together the puzzle to create your Cat Family Christmas scene, based on the popular children’s book series. Open the 12 flaps on the shaped pieces to reveal what the Cat Family have been up to as they decorate, bake and prepare the house for the holiday. Every flap leads to a heart-warming miniature scene that will fill you and your family with Christmas cheer.
       
      Infused with the warm nostalgia of a traditional Victorian advent calendar, the puzzle image shows the adorable Cat Family decorating their Christmas tree next to their roaring fireplace, with knitted stockings hung from the evergreen garland–draped mantle.
       
      In the enchantingly illustrated booklet, join the Cat Family as they prepare for Christmas Day, decorating their home, baking treats, writing letters to Santa, making gifts and more. Along the way, find ideas for your own family-friendly holiday activities, such as making your own decorations and gift wrap, and spreading festive cheer in the community.
       
      Make your own holiday just as special as the Cat Family Christmas with this whimsical gift.
       
      Delight in even more Cat Family fun with the books:Cat Family Christmas and Cat Family at The Museum.

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      £13.10£14.20
    • Search Engine Optimization All-in-One For Dummies

      01
      The most comprehensive coverage of search engine optimization

      In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you’ll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more.

      If SEO makes your head spin, this no-nonsense guide makes it easier. You’ll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results!

      • Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more
      • Covers SEO and optimizing servers for SEO
      • Provides important information on SEO web design
      • Shows you how to use SEO to stay “above the fold”

      If you’re a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.

      Read more

      £2.20
    • Candle Making Business 102: Drive Growth through Social Media Marketing and In-person Selling. Leverage TikTok, Instagram, Pinterest, Etsy, SEO, Email … your Advantage….

      08
      Do you want to triple your candle sales every month but just don’t know how? Then keep reading…

      You have started your own candle business, everything is going well…you’ve nailed down the perfect recipe and your candles are ready to sell.

      Then disappointment looms… no one except family and friends buy your candles. You never anticipated putting so much time and effort for no sales.

      Here’s the problem: if you don’t market your business properly, no one will buy from you, simply because they don’t know you exist.

      You may feel disheartened and want to give up… but why should you? Candles are your passion. With an array of digital and offline marketing strategies you could exponentially increase your sales every month!

      According to Statistica (2021), 79% of marketers believe social media marketing increases their website traffic with 88% highlighting brand exposure as the number one benefit. These numbers are huge, and you can take advantage of marketing too.

      Creating a brand that people want to buy from isn’t an easy job, but it’s much easier than you think once its broken down into easy steps.

      Forbes (2021) lists poor marketing as one of the top reason businesses fails. But, don’t panic, you still have time to turn it around…This book teaches you everything you need to know regarding digital marketing and in person selling!

      Anyone can start this business and make it a success if you focus on marketing strategies. Take Leah for example, she started in her kitchen at the start of the pandemic and now her business is thriving making $2.2 million in 13 months with no outside capital! (mythologiecandles.com).

      In this book you will discover…

      • How to easily optimize your business and boost profits
      • The #1 secret which makes or breaks your candle business
      • The ultimate question answered, which is better: Etsy or your own website.
      • SEO strategies to help triple your income
      • How to go viral on TikTok
      • The best way to leverage Instagram to grow your business
      • The power of Pinterest as a lead generation tool
      • #1 way to keep your brand at the top of your customers minds
      • How to benefit most from Farmers markets
      • The quickest way to make over $10k a month
      • As a free bonus, you’ll have access to ‘11 easy tricks to master your candle launch and triple your sales within the first month!’.

      And much more…

      If know your candle brand has not reached its full potential or you want to hit the grown running before launch, then this book is for you.

      Yes! You can even get results. This 9 step guide is so easy to follow, that you can start gaining momentum and seeing results in as little as 30 days, even if you have no marketing experience!

      If you want to exponentially improve your candle business sales and profit then scroll up and click the ‘Add to Cart’ button now!

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      £13.30
    • SEO Freedom: A guide to understanding Search Engine Optimisation for normal people.

      01
      Cut through the fog of Search Engine Optimisation and discover exactly what you need to know in order to thrive on search engines. Learn the skills and principles that we use every day in our agencies to help our clients rank higher, get more enquires and increase their sales all through search engine optimisation.

      Who is this book for?
      This book is aimed at those that want to discover the basics of SEO and learn the things that will enable them them to lift their websites higher on Google.

      • Learn how to make your website rank higher in Google
      • Get more website visitors, and turn them into customers
      • Finally understand Search Engines and remove any confusion
      • Stop struggling with tech tools
      • This book will show you what you need to know

      Ideal for business owners, marketers or anyone starting out in SEO who needs a solid understanding of what is involved.

      Throughout the book there are actionable items that you can apply to your website.

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      £4.30
    • The eCommerce Formula: Blow up your business with a Unique Product, Simple Marketing Plan and SEO Strategies to Rank On Google (Internet Mastery)

      01

      ◆Do you want to learn how to build a successful online business?
      ◆When you see other eCommerce businesses, do you think to yourself, ‘Hey, I can do that too!’?
      ◆Do you have an idea but are struggling to get it launched to the marketplace?

      Well, you’ve come to the right place; with this book, we aim to empower you and give you all the tools and skills you require to launch the business you know you can! We’ll give you the latest tips and tricks to build and scale your business exponentially.

      As you know, the eCommerce industry has been around since the late 1900s (dot com boom), but most people have been reluctant to change, as we can tell by the stores that shut down in 2020. The truth is that commerce is ever-growing, and it’s time we make a change! So how do you keep up with an industry that’s ever-growing?

      You play the game differently. As an entrepreneur, it’s your job to know about the latest strategies to grow your business. You need to develop unique marketing campaigns, develop a hot-selling product and lead customers to your page daily! Because if you don’t, you’ll soon be shutting down your website.

      Consider this your call to action, your opportunity to change your life, career, and business trajectory. We introduce you to The eCommerce Formula™.

      The formula will teach you how you can leverage your time and impact and set up your business for massive success. So the question is, will you risk it all and go at it alone? Or will you follow the formula to eCommerce success?

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      £9.50£14.20
    • The Art of SXO: Placing UX Design Methods into SEO Best Practices (Design Thinking)

      03
      Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It’s a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0. 
      Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators. 
      The Art of SXO aims to be a comprehensive guide to this emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company’s revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic.
      What You’ll Learn

      • Apply SXO best practices and how it differs from tradition SEO
      • Optimize websites for both search engine bots and users
      • Increase a website’s ranking in SERPs
      • Improve a website’s conversion rates
      • Grow revenue from organic traffic

      Who This Book Is For
      Web developers and UX designers, technical SEO specialists, digital marketers and business owners who may have a basic understanding of SEO, CRO, UX design and core digital marketing concepts, but are looking to take their practices to the next level with SXO. 

      Read more

      £34.80
    • SEO: A layman’s guide

      01

      The process for SEO is complicated, but it doesn’t have to be with this SEO book. Learn everything you need to know about SEO (search engine optimisation), with this book and get your website noticed!

      A website is just a website! That is why you need SEO. A website is only magical when it starts ranking on the first page of Google for the keywords, key terms, questions and phrases you believe, your customers will type or speak into Google. Your website can be your best employee or your worst.

      The goal of SEO is to rank higher, increase organic traffic, profits and sale. This is done by building backlinks, on-page SEO, technical SEO, refining the user experience, brand and more.

      So if you want a solid, no-nonsense, practical overview of SEO this is the book for you.

      The book includes explanations, strategies, citations lists, web resources and more.

      Let’s get to work, buy your copy, grab your laptop, it’s time to leave the competition behind.

      • Learn how to optimise your website
      • Learn how to research keywords, build traffic and increase visibility
      • Backlink strategies
      • Content strategies
      • Technical SEO overview
      • Increase speed
      • New search (Voice, Image & Featured SERPs)
      • GMB and local search
      • Citation/profile list included
      • Software, best websites and chrome extensions list included
      • A simple website action plan included.

      Testimonial
      As a web developer and designer, I found Robb’s take on the web and SEO refreshing rather than intimidating, giving me a way to learn, understand and develop my own skills and knowledge, while expanding my understanding of what it takes to grow my online business.

      Having now set up an adventure tour company based on my 20 year experience as an adventure activity guide and tour developer (consolidating all my skills into one business).

      I had some fantastic tours in some of the most scenic locations in Scotland, partnerships with some of the best chef’s and hotels but what I needed was customers – Robb helped my business become a reality.

      Just building a website and having a few social media pages are not enough anymore – you need Robb (all be it in printed form) to help you compete, find your voice, and get in front of the right people.

      Helping to take my online business presence to the next level, compete proactively, to ultimately engage and attract visitors/potential clients, Robb’s book SEO: A layman’s guide helped me turn my website & social media channels into productive team players in my small business empire, using a combination of elements to build up written and visual content to grow and develop my reach and ultimately my client base.

      I can whole heartedly say that without Robb and the knowledge his book shares, my business would still be lost in the sandpit at the end of the internet, the proof is throughout my digital footprint and online products.

      Chris Wain

      Owner & Operator (Sole Trader)

      Unique Adventure Tours Scotland

      Unique Adventure Tours Scotland

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      £4.70
    • The SEO Freelancer Survival Handbook: Dedicated to helping SEO freelancers build a successful business

      01
      Are you an SEO freelancing consultant, or are you thinking about giving your full-time job up to go freelancing? The SEO Freelancer Survival Handbook is the book you need! It goes into detail about the reality of the freelancing life, explained within twenty-five sections that you can dip in and out of when you come across those hard to solve challenges. This book will help you to grow a successful SEO freelance business.

      Read more

      £4.70
    • Chat GPT: The 3-Hours a Day Business. Master AI to Make Money Online. The Digital Entrepreneur’s Guide with 100+ Prompts for SEO, Blogging, Social Media, Affiliate, Email…

      01

      BONUS INCLUDED: Free access to a variety of advanced step-by-step guides and how-to processes to create Youtube videos, Tik Tok reels, stunning social media posts and more.

      Are you constantly hearing about AI but feel lost in a sea of jargon? Do you wish you could utilize the power of AI to make money online but have no idea where to start? Look no further.

      Just as YouTube exploded in 2006, Bitcoin in 2011, and TikTok in 2020, the current wave of AI presents a once-in-a-lifetime opportunity! With AI, you can:

      • Minimize your working hours
      • Slash your expenses
      • Maximize output and quality
      • Fully automate and upscale your business

      Imagine: AI, working relentlessly behind the scenes, optimizing every corner of your digital business. And with “Chat GPT: The 3-Hour a Day Business,” you won’t just be imagining – you’ll be living it.

      Inside this game-changing guide, you’ll discover:

      Prompt Engineering: Unleash the transformative power of prompts and watch how boring repetitive tasks are automated like magic.

      SEO Mastery: Skyrocket your website’s visibility, ranking higher and grabbing attention. Bring traffic to your website like never before with the power of AI.

      Blogging with AI: Generate gripping content that keeps readers hooked, from the first word to the last. You can create stunning, SEO-friendly blog posts that are filled with value for your readers in less than one hour.

      Social Media Domination: Turbocharge your online presence, from crafting viral-worthy posts, to stunning reels with high-quality voice overs to executing full-blown marketing strategies.

      Affiliate & Email Marketing: From compelling product descriptions to high-conversion emails, AI’s got your back. Learn how to monetize your website and social media channels and make money with affiliate marketing. No inventory to manage, no startup cost, no customer support needed!

      But we’re just scratching the surface. Dive deeper and uncover powerful tools like Perplexity AI, Midjourney, and more that will redefine what you thought was possible

      The digital landscape is shifting, and those who don’t adapt will be left behind. The pain of missing out on this monumental shift in business is too great. Don’t be one of them that gets left out. “Chat GPT: The 3-Hour a Day Business” is your golden ticket to riding the AI wave to unparalleled success.

      This isn’t just another guide – it’s your passport to the future of online business. Every moment you delay is a moment you’re letting this life-changing opportunity slip through your fingers. Others are already making their move. Where will you be?

      BONUS: Order now and gain exclusive access to invaluable bonus content, expert tutorials, and tools that will set your AI-driven business light years ahead of the competition.

      Your journey to AI mastery starts here. Don’t be left in the digital dust. Click on BUY NOW and secure your future today!

      Read more

      £14.20
    • Mastering In-House SEO – Second edition

      01

      Introducing the second edition of Mastering In House SEO!

      Last year our first edition was an Amazon best-seller, and we knew immediately we had to release a second edition this year to bring even more co-authors to be published. We’re extremely proud of this book at Blue Array and the contributions from our esteemed previous and new co-authors including;

      • Fabrizio Ballarini of Wise
      • Orit Mutznik of SilkFred
      • Mody Oberstein of Semrush
      • Steven van Vessum of Contentking

      An indispensable guide for in-house experts and SEO agency employees alike.

      • Blue Array’s second published book dedicated to the in-house SEO pro
      • Written for those working in-house, freelancers and agency side
      • Co-authored by 29 of the world’s leading SEO’s
      • All profits go to Samaritans – samaritans.org

      In praise of the book:

      The only book that really addresses the struggles in-house SEO specialists deal with. Not only is it invaluable for anyone with an in-house SEO role, but it provides those working agency-side with unique insights into the challenges in-house SEO specialists face.
      Steven van Vessum – VP of Community, ContentKing

      Creating the buy-in you need to be successful as an
      SEO within a large organization can be tricky at best. That’s why I highly recommend this book with real tips from real in-house SEOs.
      Mordy Oberstein – Head of Communications, SEMrush

      More information:
      Visit the book website at https://www.masteringinhouseseo.com/ for the full list of co-authors and snippets from their contributions.

      Read more

      £3.10

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