As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry.

Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today’s cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.

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This Guide Will Help You Understand The Fundamentals Of Facebook Advertising And Strategies In 5 Days..

• Do you feel overwhelmed with Facebook Ads?
• Frustrated with Facebook ads not producing good results?
• Are you struggling to reach new clients, customers, or social media followers?
• Would you like a guide that’ll show you step-by-step how to do all of the above – even if you have never done this before?

…If you answered yes to the above questions, then you NEED this book.

In this book, Amazon Bestselling author, Michael Ezeanaka explains in very simple terms how the Facebook Advertising platform works, the key features you need to pay attention to and how to acquire ideal customers very cheaply – no matter the business you are into!

In this book, you’ll discover:

• How to leverage the Facebook Ads Manager to create highly optimized and profitable Facebook Ads
• How to create a highly effective customer avatar that will boost your conversion rates while keeping ad costs extremely low
• A clever modification that allows you to securely maintain and manage your Facebook Pages, Ad Accounts and Catalogs
• 10 incredible Facebook features you can take advantage of to boost your business profits
• How to monitor customer behaviour on your website and use it to retarget those same people on Facebook – leading to more relevant targeting and increased sales
• The A-to-Z of a Facebook Ad Campaign including how to choose the right objective for your ad, add payment methods, set suitable budgets etc.
• How to set up a highly converting sales funnel using Clickfunnels
• How to integrate the sales funnels with your facebook page
• How to create irresistible lead magnets that’ll help you 10x the size of your email list, followers and potential customers
• The correct way to utilise the data from Facebook Analytics
• How to set up highly optimised and profitable Instragram Ads
• 20 costly mistakes beginners make and how you can avoid them
• 20 Frequently asked questions about Facebook Advertising (with answers)
• A unique case study that shows you how you can make as much as $53,500 in profit from your knowledge of Facebook Advertising – if you choose to follow the business model discussed in the case study

…and much, much more!

The strategies discussed in this book has worked for countless other people with no prior experience of Facebook Advertising. As long as you’re willing to put in the work and follow the step-by-step strategies, you’ll have every chance to succeed as well

Excited to get started?

Scroll up to the top and hit that Buy Now button!

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