• They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer, 2nd Edition, Revised and Updated

    08

    The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more

    In today’s digital age, the traditional sales funnel―marketing at the top, sales in the middle, customer service at the bottom―is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company―but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. 

    Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth.

    They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. 

    Upon reading this book, you will know:

    • How to build trust with buyers through content and video.
    • How to turn your web presence into a magnet for qualified buyers.
    • What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles.
    • Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing.
    • How to achieve buy-in at your company and truly embrace a culture of content and video.
    • How to transform your current customer base into loyal brand advocates for your company.

    They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales. 

    Read more

    £17.20£18.00
  • Factor Investing For Dummies

    Systematically secure your financial future―Dummies makes it easy

    Factor Investing For Dummies helps you go beyond the investment basics, with proven techniques for making informed and sophisticated investment decisions. Using factor investing, you’ll select stocks based on some predetermined, well, factors. Momentum, value, interest rates, economic growth, credit risk, liquidity―all these things can help you identify killer stocks and improve your returns. This book explains it all, and helps you implement a strategic factor investing plan, so you can boost your portfolio’s performance, reduce volatility, and enhance diversification. You’ll also learn what not to do, with coverage of the factors that have failed to deliver consistent returns over time. We explore factor-based ETFS and loads of other ideas for injecting some factors into your investment game.

    • Learn what factor investing is and how you can use it to level up your portfolio
    • Understand the various types of factors and how to use them to select winning stocks
    • Choose from a bunch of factor investing strategies, or build one of your own
    • Generate wealth in a more sophisticated, more effective way

    This is the perfect Dummies guide for beginner to seasoned investors who want to explore more consistent outperformance potential. Factor Investing For Dummies can also help portfolio managers, consultants, academics, and students who want to understand more about the science of factor investing.

    Read more

    £17.20£20.90
  • Dutch For Dummies

    08
    Dutch is spoken by 23 million people, mainly in the Netherlands and Belgium, and is an official EU language. For English speakers, written Dutch can be fairly straightforward to pick up, although the pronunciation can be more of a challenge.

    whether you’re just visiting or planning to stay on a long-term basis.  Dutch For Dummies is the essential guide for everyone from students and holidaymakers, to those wanting to speak Dutch for business purposes.

    From numbers and vocabulary to greetings, popular expressions and proper etiquette, this clear, easy-to-follow guide will have you speaking Dutch like a native in no time. 

    Dutch For Dummies includes:

    • Introductory grammar and vocabulary
    • Meeting and getting to know people
    • Dining out, shopping, leisure time and the workplace
    • Dealing with emergencies
    • Tips on how to pick up Dutch quickly

    Note: CD files are available to download when buying the eBook version

    Read more

    £17.20£19.90

    Dutch For Dummies

    £17.20£19.90
  • Baking For Dummies

    Over 100 recipes for anything you could possibly want to bake

    Baking For Dummies is your go-to source for basic instructions and easy-to-follow recipes. Learn to make delicious and impressive cookies, cakes, breads, cupcakes, frostings, pies, muffins, cobblers, quiches, and beyond. Elevate your next get together by crafting a dessert charcuterie board or serving decadent individual quiches, savory scones, and homemade rolls―it’s a step up from store bought cookies and cakes, for sure. In this low-key Dummies guide, you’ll find lists of basic ingredients and essential equipment, plus explanations of baking techniques and definitions of baking terms and techniques you’ll need to know. This book also covers basic kitchen prep, time-saving tricks, kid-friendly baking recipes, allergy and dietary modifications―this book has it all.

    • Learn to bake impressive desserts and wonderful breads, even if you’re a first timer
    • Start at the beginning with clear explanations of how to master the basics
    • Discover great ideas for special-occasion goodies and stylish presentations
    • Bake gluten-free, egg-free, and dairy-free recipes―something for everyone

    For anyone new to baking or ready to level up, Baking For Dummies is the go-to guide.

    Read more

    £17.20£19.90

    Baking For Dummies

    £17.20£19.90
  • Android Smartphones For Dummies

    01

    Become smartphone savvy with Dummies

    Android Smartphones For Dummies is the all-new guide to Android phones with the familiar Dummies charm everyone loves. This book will give Android rookies a crash-course in how to use these popular phones. You’ll go beyond the basics of texting and taking photos―we’ll walk you through all the pro tips and tricks for customizing your phone, optimizing all your settings, using social media (safely), and making the most of apps and widgets. We’ll even teach you how to make calls, because phones can still do that.

    • Set up and customize your new Android phone
    • Take stunning pictures, video, and even selfies
    • Find the best apps to make your life easier and more fun
    • Keep your data secure and private while you browse the internet

    New and inexperienced Android users will love the helpful, step-by-step guidance and friendly advice in Android Smartphones For Dummies.

    Read more

    £17.20£20.90
  • Arduino Projects For Dummies

    08

    Discover all the amazing things you can do with Arduino

    Arduino is a programmable circuit board that is being used by everyone from scientists, programmers, and hardware hackers to artists, designers, hobbyists, and engineers in order to add interactivity to objects and projects and experiment with programming and electronics. This easy-to-understand book is an ideal place to start if you are interested in learning more about Arduino’s vast capabilities. Featuring an array of cool projects, this Arduino beginner guide walks you through every step of each of the featured projects so that you can acquire a clear understanding of the different aspects of the Arduino board.

    • Introduces Arduino basics to provide you with a solid foundation of understanding before you tackle your first project
    • Features a variety of fun projects that show you how to do everything from automating your garden’s watering system to constructing a keypad entry system, installing a tweeting cat flap, building a robot car, and much more
    • Provides an easy, hands-on approach to learning more about electronics, programming, and interaction design for Makers of all ages

    Arduino Projects For Dummies is your guide to turning everyday electronics and plain old projects into incredible innovations.

    Get Connected! To find out more about Brock Craft and his recent Arduino creations, visit www.facebook.com/ArduinoProjectsForDummies

    Read more

    £17.20£20.00
  • Sewing For Dummies

    08
    The most complete guide to sewing basics

    People are always looking for ways to cut expenses and be creative and stylish at the same time. Learning to sew is a great way to arm yourself with the skills to repair and create clothing and furnishings for yourself and your family for little to no cost. But learning how to sew and how to choose the tools and supplies to begin sewing can be confusing.

    Now, you can turn to this hands-on, friendly guide for the most up-to-date information, the best techniques, and fun projects for learning (or brushing up on) the art of sewing.

    • Easy-to-follow instructions and step-by-step illustrations make it easier to learn
    • Fresh new patterns, projects, stitches, and techniques for fashion and the home
    • Budget-conscious tips for breathing new life into existing garments

    Complete with a section on common sewing mistakes and how to avoid them, Sewing For Dummies, 3rd edition gives you the confidence and know-how to sew like a pro.

    Read more

    £17.20£18.00

    Sewing For Dummies

    £17.20£18.00
  • Windows 11 For Dummies

    08
    Need Windows help? Find the latest tips and tricks in this perennial favorite on Windows

    Windows 11 promises to be the fastest, most secure, and most flexible version of the Microsoft operating system yet. With a promise like that, of course you want to start using it, as quickly as possible! Windows 11 For Dummies gives you that speed, security, and flexibility by getting you up to date with the latest in Windows. Windows expert and bestselling author Andy Rathbone gives you a helping hand by showing you how to get around the newly updated Windows 11 interface, how to use the new Windows tools like Teams and widgets, and how to use Android apps.

    Your tour of Windows 11 starts with the Start menu and ends with how to troubleshoot when things go wrong. In between you find out how to find files on your hard drive, connect with friends and colleagues on Microsoft Teams, transfer photos from your phone to your hard drive, or switch between your desktop and laptop. Additional topics include:

    • Navigating the Start menu
    • Finding where your files are hiding
    • Adding separate user accounts to keep your kids out of your business
    • Connecting to a WiFi network
    • Customizing your widgets
    • Switching to a laptop or tablet

    You know what you want to get done. Keep Windows 11 For Dummies by your desktop, laptop, and tablet, and you can open it at any time to find out how to get your Windows computer to do what you need.

    Read more

    £17.20£19.90

    Windows 11 For Dummies

    £17.20£19.90
  • Respect for Acting: Expanded Version

    08

    The classic book on acting, in an attractive updated edition

    Since its original publication in 1973, Uta Hagen’s Respect for Acting has remained a durable classic and a must-read for all students of acting. As an acting instructor at the Herbert Berghof Studio, Hagen helped to develop the talents of world-class actors like Robert DeNiro, Matthew Broderick, Gene Wilder, Amanda Peet, Austin Pendleton, Whoopi Goldberg, and more. In this book, Hagen offers an indispensable account of the techniques that professionals use to elevate their acting to an art form. This updated edition illuminates Hagen’s original text with a new foreword written by Katie Finneran, retaining the David Hyde Pierce foreword, along with added background on HB Studio―one of the original New York performing arts training and practice spaces―and an excerpt from Hagen’s autobiography SOURCES.

    In working through this book, actors will learn physical, verbal, and emotional practice that empower them to connect their own self-concept to the characters they play. Specific, detailed exercises help actors learn to address a range of problems actors face, like maintaining immediacy and relevance, and developing the dimensions of a role over a long performance run. Respect for Acting is a book for actors and audiences who understand the need for truth in the creative process.

    • Discover the acting book that has shaped professional theater performances for decades
    • Learn the history and background of Herbert Berghof Studio, one of New York’s foremost acting schools
    • Practice the craft of acting with concrete exercises and instruction on technique
    • Delve into the deep questions that arise when actors truly inhabit the lives of their characters

    Actors at all levels of their craft will love this stunning updated version of the essential Respect for Acting.

    Read more

    £17.20£19.90
  • Sales Management For Dummies

    Guide your sales force to its fullest potential

    With a proven sales management and execution process, Sales Management For Dummies aids organizations and individuals in reaching the highest levels of success. Although selling products or services is a central part of any sales job, there’s much more to it. With this fun and accessible guide, you’ll go beyond the basics of sales to learn how to anticipate clients’ needs, develop psychologist-like insight, and so much more.

    Because few people go to school to earn degrees in selling, sales talent is developed in the field. Unfortunately, most training efforts fail to reach their objectives, in large part because of the absence of any kind of reinforcement or coaching. This book is your one-stop guide to managing an existing or start-up sales force to succeed in every area of sales―from prospecting to closing.

    • Shows you how to reach your fullest potential in sales
    • Helps you effectively inspire great performance form any sales force
    • Demonstrates how to prospect, recruit, and increase your organization’s income and success
    • Teaches you how to manage sales teams to greatness

    If you’re one of the millions of salespeople or sales managers worldwide looking for a fast, easy, and effective way to get the most out of your sales force, the tried-and-true guidance presented inside sets you up for success.

    Read more

    £17.20£20.90
  • Mastering the Complex Sale: How to Compete and Win When the Stakes are High!

    07
    Praise for Mastering the Complex Sale

    “Jeff Thull’s process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives.”
    ―Geoffrey A. Moore, author of Crossing the Chasm and Dealing with Darwin

    “This is the first book that lays out a solid method for selling cross-company, cross-border, even cross-culturally where you have multiple decision makers with multiple agendas. This is far more than a ‘selling process’―it is a survival guide―a truly outstanding approach to bringing all the pieces of the puzzle together.”
    ―Ed Daniels, EVP, Shell Global Solutions Downstream, President, CRI/Criterion, Inc.

    “Mastering the Complex Sale brilliantly sets up value from the customer’s perspective. A must-read for all those who are managing multinational business teams in a complex and highly competitive environment.”
    ―Samik Mukherjee, Vice President, Onshore Business, Technip

    “Customers need to know the value they will receive and how they will receive it. Thull’s insights into the complex sale and how to clarify and quantify this value are remarkable―Mastering the Complex Sale will be required reading for years to come!”
    ―Lee Tschanz, Vice President, North American Sales, Rockwell Automation

    “Jeff Thull is winning the war against commoditization. In his world, value trumps price and commoditization isn’t a given, it’s a choice. This is a proven alternative to the price-driven sale. We’ve spoken to his clients. This stuff really works, folks.”
    ―Dave Stein, CEO and Founder, ES Research Group, Inc.

    “Our business depends on delivering breakthrough thinking to our executive clients. Jeff Thull has significantly redefined sales and marketing strategies that clearly connect to our global audience. Read it, act on it, and take your results to exceptional levels.”
    ―Sven Kroneberg, President, Seminarium Internacional

    “Jeff’s main thesis―that professional customer guidance is the key to success―rings true in every global market today. Mastering the Complex Sale is the essential read for any organization looking to transform their business for long-term, value-driven growth.”
    ―Jon T. Lindekugel, President, 3M Health Information Systems, Inc.

    “Jeff Thull has re-engineered the conventional sales process to create predictable and profitable growth in today’s competitive marketplace. It’s no longer about selling; it’s about guiding quality decisions and creating collaborative value. This is one of those rare books that will make a difference.”
    ―Carol Pudnos, Executive director, Healthcare Industry, Dow Corning Corporation

    Read more

    £17.20£19.90
  • Once Upon an Algorithm: How Stories Explain Computing

    01
    How Hansel and Gretel, Sherlock Holmes, the movie Groundhog Day, Harry Potter, and other familiar stories illustrate the concepts of computing.

    Picture a computer scientist, staring at a screen and clicking away frantically on a keyboard, hacking into a system, or perhaps developing an app. Now delete that picture. In Once Upon an Algorithm, Martin Erwig explains computation as something that takes place beyond electronic computers, and computer science as the study of systematic problem solving. Erwig points out that many daily activities involve problem solving. Getting up in the morning, for example: You get up, take a shower, get dressed, eat breakfast. This simple daily routine solves a recurring problem through a series of well-defined steps. In computer science, such a routine is called an algorithm.

    Erwig illustrates a series of concepts in computing with examples from daily life and familiar stories. Hansel and Gretel, for example, execute an algorithm to get home from the forest. The movie Groundhog Day illustrates the problem of unsolvability; Sherlock Holmes manipulates data structures when solving a crime; the magic in Harry Potter’s world is understood through types and abstraction; and Indiana Jones demonstrates the complexity of searching. Along the way, Erwig also discusses representations and different ways to organize data; “intractable” problems; language, syntax, and ambiguity; control structures, loops, and the halting problem; different forms of recursion; and rules for finding errors in algorithms.

    This engaging book explains computation accessibly and shows its relevance to daily life. Something to think about next time we execute the algorithm of getting up in the morning.

    Read more

    £17.20£18.00
  • Poison Ivy 1: The Virtuous Cycle

    01
    Humanity had its chance. Now it’s time for Poison Ivy. The fan-favorite Batman villain steps into the solo spotlight, in a thrilling and tragic adventure written by Ms. Marvel co-creator G. Willow Wilson!

    Winner, Outstanding Comic Book – GLAAD Media Awards 2023

    Pamela Isley has been a lot of things in her life. A living god, a super-villain, an activist, a scientist, and dead. In a new body that she didn’t ask for and with a renewed sense of purpose, Ivy leaves Gotham and sets out to complete her greatest work—a gift to the world that will heal the damage dealt to it…by ending humanity.

    On her journey to doom humankind, a heartbroken and betrayed Poison Ivy encounters obstacles (plant assassins!) and dodges the law along the way, in a body horror-infused character-defining epic from the visionary creative team of writer G. Willow Wilson and artist Marcio Takara.

    This volume collects Poison Ivy #1-6.

    Read more

    £17.20
  • Arsenal Scrapbook: A Backpass Through History

    04
    The Arsenal Scrapbook provides an insight into the unique journey of Arsenal one the most famous football club’s in the world. Follow the authoritative text charting a nostalgia-packed journey through the club’s evolution from its beginnings as a south London munitions factory team right through to the mighty Gunners and their ascent to the top of English football whilst having on their books some of the most talented players ever seen. With player career retrospectives and in depth statistical information together with a focus on the managers who have guided the club, including a special feature on Arsene Wenger. The Arsenal Scrapbook looks at the special moments in Arsenal’s history using rare photographs, memorabilia, programmes and tickets from the biggest matches in the club’s history.

    Read more

    £17.20£20.00
  • Adult All-in-One Course: Lesson, Theory, Technique Level 1 (Alfred’s Basic Adult Piano Course)

    06
    Alfred’S Basic Adult All-In-One Course Is Designed For Use With A Piano Instructor For The Beginning Student Looking For A Truly Complete Piano Course. It Is A Greatly Expanded Version Of Alfred’S Basic Adult Piano Course That Will Include Lesson, Theory, And Technique In A Convenient, All-In-One Format. This Comprehensive Course Adds Such Features As Isometric Hand Exercises, Finger Strengthening Drills, And Written Assignments That Reinforce Each Lesson’S Concepts. There Is A Smooth, Logical Progression Between Each Lesson, A Thorough Explanation Of Chord Theory And Playing Styles, And Outstanding Extra Songs, Including Folk, Classical, And Contemporary Selections. At The Completion Of This Course, The Student Will Have Learned To Play Some Of The Most Popular Music Ever Written And Will Have Gained A Good Understanding Of Basic Musical Concepts And Styles. Titles: Alouette * Alpine Melody * Amazing Grace * Au Claire De La Lune * Aunt Rhody * Auld Lang Syne * Aura Lee * The Bandleader * Beautiful Brown Eyes * Blow The Man Down * Blues For Wynton Marsalis * Brother John * Café Vienna * The Can-Can * Chasing The Blues Away * Chiapanecas * Cockles And Mussels * The Cuckoo * Day Is Done * Dueling Harmonics * The Entertainer * A Friend Like You * Go Down, Moses * Good King Wenceslas * Good Morning To You * Good People * Got Those Blues * Greensleeves * Happy Birthday To You * Harmonica Rock * Harp Song * Here’S A Happy Song * He’S Got The Whole World In His Hands * I’M Gonna Lay My Burden Down * Jericho * Jingle Bells * Joy To The World * Kum-Ba-Yah * Largo Dvorak * Lavender’S Blue * Lightly Row * Little Brown Jug * Liza Jane * London Bridge * Lone Star Waltz * Love Somebody * Lullaby * The Marine’S Hymn * Mary Ann * Merrily We Roll Along * Mexican Hat Dance * Michael, Row The Boat Ashore * Money Can’T Buy Everything * My Fifth * Ode To Joy * On Top Of Old Smoky * O Sole Mio * Raisins And Almonds * Rock Along * Rockets * Rockin’ Intervals * Rock It Away * Sc

    Read more

    £17.20£18.00
  • Adobe Photoshop 2024 Handbook: Everything You Need to Know to Edit, Correct and Retouch Images with Photoshop

    01

    Unlock the Full Power of Photoshop 2024: Your Ultimate Guide to Mastering the Art of Image Editing

    In a world where visual excellence is the standard, Photoshop reigns supreme as the ultimate tool for transforming ordinary images into extraordinary works of art. But what if you’ve never had the chance to grasp its full potential or harness its magic? Don’t fret – we’ve got the solution you’ve been longing for.

    Introducing the Photoshop 2024 Masterclass, a book tailor-made for those who are looking to unleash their creative potential, whether you’re an amateur or a seasoned artist. This isn’t just a guide; it’s your ticket to photo-editing mastery.

    In an age where every photographer, graphic designer, image editor, and visual artist craves precision and finesse, Adobe Photoshop 2024 stands as your trusted ally. With this cutting-edge toolkit in your arsenal, you can expand your graphic design empire and elevate your artistry to unparalleled heights. And, dear reader, you won’t want to miss out on the game-changing features Adobe Photoshop 2024 (version 25.0) brings to the table.

    Our masterclass isn’t just a run-of-the-mill Photoshop book – it’s a treasure trove of knowledge and techniques that promise to supercharge your creative journey. Explore both the basics and advanced concepts through vivid, real-world examples that are guaranteed to ignite your passion and boost your productivity.

    Are you a devoted photographer, a visionary graphic designer, or a creative soul eager to delve into the world of image editing? If so, prepare to embark on a transformational journey towards becoming a digital art virtuoso.

    Whether you’re a novice looking to grasp the essentials or a seasoned pro yearning to harness the latest Photoshop 2024 enhancements, we’ve got you covered.

    Here’s a sneak peek of what awaits you:

    • 🚀 Unleash the full potential of Photoshop 2024 (version 25.0) with expert guidance.
    • 🌟 Discover and master groundbreaking features like Generative AI, the contextual taskbar, and the game-changing Remove Tool.
    • 🔍 Navigate Photoshop’s intricate web with ease, starting with the Home Screen.
    • 🖌️ Dive into the world of pixel art with confidence.
    • 🌈 Learn the art of monitor calibration for impeccable color accuracy.
    • 🔎 Get up close and personal with the Zoom Tool for pixel-perfect precision.
    • 📝 Create, save, and breathe life into your digital canvas.
    • 🎨 Seamlessly adapt to various Photoshop panels and workspaces.
    • 📷 Elevate your imagery with professional-level adjustments and enhancements.
    • ✨ Effortlessly banish unwanted elements from your images with the formidable Remove Tool and finesse your retouching.
    • 🔘 Master the intricate art of selecting subjects with complex outlines.
    • ☁️ Seamlessly edit your files across devices, from desktop to mobile, with the convenience of Photoshop Cloud Documents.
    • 📸 Enhance your prowess in working with raw images using Camera Raw.
    • 🔃 Breathe new life into low-resolution images with resampling and improvements.
    • 🖼️ Effortlessly wield the power of selection tools and layer masks to transform your visuals.
    • 🖌️ Explore the wonders of Clone Stamp and Healing Brush tools.
    • 💨 Push the boundaries of creativity with Adobe Filter and Liquify Filter.

    This isn’t just a book; it’s your gateway to mastering the creative universe within Photoshop. Say goodbye to confusion and hello to inspiration, thanks to our user-friendly guide that makes learning Photoshop an exhilarating and straightforward journey.

    Don’t let your creative potential go untapped – seize this opportunity to harness the extraordinary power of Photoshop 2024 and become the artist you’ve always aspired to be. It’s time to make magic with every pixel, stroke, and edit. Your Photoshop journey starts here.

    Read more

    £17.20
  • Robert De Niro at Work: From Screenplay to Screen Performance (Palgrave Studies in Screenwriting)

    04

    Robert De Niro at Work is the first critical study to examine how Robert de Niro, perhaps the finest screen actor of his generation, works with screenplays to imagine, prepare and denote his performance. In categorising the various ways in which De Niro works with a screenplay, this book will re-examine the relationship between actor and text. This book considers the screenplay as above all a working document and a material object, present at every stage of the filmmaking process. The working screenplay goes through various iterations in development and exists in many versions on set, each adapted and personalised for the specific use of the individual and their role. As the archive reveals, nobody works more closely with the script than the actor, and no actor works more on a script than De Niro.

    Read more

    £17.20£23.70
  • Taylor Swift: and the clothes she wears (the clothes they wear)

    • Stunning images of global phenomenon Taylor Swift
    • Revealing fashion insights from the bestselling author of Harry Styles and the clothes he wears
    • Elegant hardback presentation including real cloth cover
    • The perfect present for fans and fashionistas

    Taylor Swift is the quintessential millennial. Free-thinking and creative, she navigates pop stardom with boundless charisma and a keen eye on her digital presence. She has become a truly global phenomenon but remains intimately connected with her fans. A born storyteller, her outfits mark the different phases of her whirlwind life every bit as clearly as her songs. From cowboy boots to cottage-core, Saint Laurent to sci-fi, onstage and on the street, her clothes are always carefully chosen to match the moment.

    These pages reveal those moments in gorgeous photographic detail, with reliably astute analysis from the author of Harry Styles and the clothes he wears. The latest in a popular celebrity fashion series, this book charts the style evolution of a hyper-chic superstar at the vanguard of 21st-century culture.

    Read more

    £17.20£20.90
  • Giza: The Tesla Connection: Acoustical Science and the Harvesting of Clean Energy

    Reveals how the pyramids of Egypt were sophisticated generators of clean energy.

    Sharing extensive new evidence and cutting-edge research that the Great Pyramid at Giza was built as an energy-harvesting machine, Christopher Dunn details how the ancient Egyptians were generating clean power for their civilization and reveals how the pyramid builders and the great inventor Nikola Tesla were drawing from the same universal knowledge.

    Looking at each part of the Great Pyramid, from the internal chambers to its massive stone blocks to the pyramidion on top, Dunn reveals how the pyramids in Egypt served to stimulate the release and collection of electrons in the Earth’s crust by harmonizing seismic energy while also attenuating the accumulating stresses. Drawing on exhaustive ongoing research by NASA scientists into the phenomenon known as “earthquake lights,” the author shows how the pyramid builders were inspired by this phenomenon and learned to stress igneous rocks similar to tectonic plate movement in order to harvest the resulting electron flow, which also enabled the pyramids to mitigate any impending earthquakes. He looks in depth at recent research that supports the pyramid energy theory, including new explorations of the shafts of the Queen’s Chamber, Russian research on how the Great Pyramid can concentrate electromagnetic energy, and analysis of the scorch marks on the ceiling of the Grand Gallery, which supports the King’s Chamber explosion hypothesis. He also examines the stunning significance of the large void above the Grand Gallery discovered in 2017.

    Analyzing the results of extensive acoustic testing and measurements related to specific frequencies within the Great Pyramid, Dunn looks at the vibration and frequency rates found at ancient sacred sites and shows how the pyramids were tuned to the Earth’s frequency. He also includes multiple technical appendices written by experts.

    While the pyramids’ sophisticated energy-harvesting abilities are now in disarray and disuse, some remnants of their technologies are still there, waiting to be rediscovered and provide our civilization with an abundance of non-polluting power.

    Read more

    £17.10
  • Medicines Management for Nursing Associates (Understanding Nursing Associate Practice)

    The first medicines management textbook for trainee nursing associates!

    Effectively managing and administering medicines is a core responsibility for all nursing associates. This book covers everything a trainee nursing associate needs to master, from understanding the fundamental legal and professional requirements to developing essential drug calculations skills. This often-overwhelming subject is broken down into manageable chunks, with students taken step-by-step through the theory before practicing what they’ve learnt with the help of insightful case studies and activities.

    Key features:

    • Written specifically to address the unique experiences, challenges and requirements of the nursing associate role and fully mapped to the NMC standards of proficiency (2018).
    • Activities help trainees get to grips with the key skills and responsibilities of the role and allow them to practice calculations.
    • Wide-ranging case studies cover all fields and a variety of clinical settings to show how this knowledge applies to practice.

    ABOUT THE SERIES: The Understanding Nursing Associate Practice series (UNAP) is a new collection of books uniquely designed to support trainee nursing associates throughout their training and into a professional career.

    Read more

    £17.10
  • Rapid Infection Control Nursing

    08

    The Rapids are a series of reference and revision pocket books that cover key facts in a simple and memorable way. Each book contains the common conditions that students and newly qualified nurses encounter on the wards, in the community, and on placements. Only the basic core relevant facts are provided to ensure that these books are perfect and concise rapid refreshers.

    Rapid Infection Control Nursing is an essential read for all frontline nursing staff working in hospitals or community settings. Designed for quick reference, it explores the essential principles of infection control before moving on to an A-Z of the most commonly found infections. Each entry covers how the infection is spread, duration of the infectious period, key infection-control precautions, staff considerations, visitor information, and patient transfer advice.

    Covering all the key topics in infection prevention and control, this concise and easy-to-read title is the perfect quick-reference book for the wards.

    This title is also available as a mobile App from MedHand Mobile Libraries. Buy it now from iTunes, Google Play or the MedHand Store.

    Read more

    £17.10£19.00
  • AAT Using Accounting Software: Combined Study Text and Question Bank

    02
    The Combined Text & Question Bank provides all the knowledge required for the Using Accounting Software unit. The Combined Text & Question Bank incorporates elements of the Course Book and Question Bank into a concise and focused product. Features include: question practice, assessment preparation, guidance through the syllabus. Our materials and online equivalents will help ensure you are ready for your assessments and prepared for your career in accounting.

    Read more

    £17.10
  • AAT Management Accounting Budgeting: Course Book

    03
    The Course Book provides all the knowledge required for the Management Accounting: Budgeting unit. The Course Books cover the relevant syllabus comprehensively, at an appropriate level and in a clear, user-friendly way. Features include: practical examples, tasks to consolidate learning, in-depth syllabus coverage, chapter summaries and keywords. Our materials and online equivalents will help ensure you are ready for your assessments and prepared for your career in accounting.

    Read more

    £17.10
  • AAT Accounting Systems & Controls (Synoptic Assessment): Course Book

    02
    The Course Book provides all the knowledge required for the Accounting Systems and Controls unit. The Course Books cover the relevant syllabus comprehensively, at an appropriate level and in a clear, user-friendly way. Features include: practical examples, tasks to consolidate learning, in-depth syllabus coverage, chapter summaries and keywords. Our materials and online equivalents will help ensure you are ready for your assessments and prepared for your career in accounting.

    Read more

    £17.10
  • Management Accounting: Costing Tutorial (AAT Advanced Diploma in Accounting)

    03
    An essential teaching text for the AAT AQ2016 Advanced Diploma in Accounting (Level 3) Unit ‘Management Accounting: Costing’. Presented in a clear and accessible style the text is written closely to the AAT syllabus and contains Case Studies, Key Terms, Activities and answers.

    Read more

    £17.10
  • Paid Attention: Innovative Advertising for a Digital World

    The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide.

    Paid Attention delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how to use them in day to day strategy to ensure commercial stability within a changing digital landscape. Packed with real-world examples of advertising campaigns such as Google, Sony and Old Spice, it provides a robust model for influencing human behaviour and toolkits that offer best practice on brand behaviour and effective communication.

    This second edition includes two new chapters exploring the latest evidence about attention spans and trends in online advertising, as well as new case studies on compelling brand ideas. In a world where being a consumer is confusing, learn to take control of the situation and make yourself heard in today’s crowded attention marketplace.

    Read more

    £17.10
  • Shoveling Smoke: Advertising and Globalization in Contemporary India

    A leading Bombay advertising agency justifies as traditionally Indian the highly eroticized images it produces to promote the KamaSutra condom brand. Another agency struggles to reconcile the global ambitions of a cellular-phone service provider with the ambivalently local connotations of the client’s corporate brand. When the dream of the 250 million-strong “Indian middle class” goes sour, Indian advertising and marketing professionals search for new ways to market “the Indian consumer”—now with added cultural difference—to multinational clients.

    An examination of the complex cultural politics of mass consumerism in a globalized marketplace, Shoveling Smoke is a pathbreaking and detailed ethnography of the contemporary Indian advertising industry. It is also a critical and innovative intervention into current theoretical debates on the intersection of consumerist globalization, aesthetic politics, and visual culture. William Mazzarella traces the rise in India during the 1980s of mass consumption as a self-consciously sensuous challenge to the austerities of state-led developmentalism. He shows how the decisive opening of Indian markets to foreign brands in the 1990s refigured established models of the relationship between the local and the global and, ironically, turned advertising professionals into custodians of cultural integrity.

    Read more

    £17.10
  • Ultimate Guide to Facebook Advertising

    05
    New Customers Are Waiting…Find Them On Facebook

    Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.
    Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after―10 seconds later, 10 minutes later, and in the following days and weeks.
    You’ll discover how to:

    • Maximize your ad ROI with newsfeeds, videos, and branded content
    • Create custom audiences from your contact lists, video views, and page engagement
    • Use the Facebook Campaign Blueprint proven to generate your first 100 conversions
    • Boost your Facebook ads using the Audience Network and Instagram
    • Follow the three-step formula for successful video ads
    • Maximize campaigns and increase conversions on all traffic to your website
    • Track and retarget engaged users by leveraging the Power of the Pixel
    • Make every page on your website 5-10 percent more effective overnight

    Read more

    £17.10£19.00
  • Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

    07
    Attract, engage, and inspire your customers with an “Optimize and Socialize” content marketing strategy

    Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.

    Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to:

    • Create a blueprint for integrated search, social media and content marketing strategy
    • Determine which creative tactics will provide the best results for your company
    • Implement search and social optimization holistically in the organization
    • Measure the business value of optimized and socialized content marketing
    • Develop guidelines, processes and training to scale online marketing success

    Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

    Read more

    £17.10
  • No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses

    The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business. 

    In this updated and revised edition of No B.S. Direct Marketing, Dan builds on and re-affirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social and viral marketing media. 

    Strategies in the book are illustrated by updated case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

    Read more

    £17.10
  • No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

    01
    Sell to the rich! Internationally recognized millionaire-maker Dan Kennedy invites readers to quickly learn to recognize, understand, and market to today’s brand-conscious, affluent consumer. This elite, consumer market compromises 28% of the U.S. population and has become a key demographic for savvy sellers.

    Read more

    £17.10£19.00
  • FRENCH SENTENCE BUILDERS – B to Pre – LISTENING – STUDENT: French Sentence Builders (The Language Gym – Sentence Builder Books)

    This booklet contains exercises for students to fill in .

    The French Listening Booklet matches to the minutest details the content of the 19 units included in the best-selling workbook for beginner-to-pre-intermediate learners “French sentence builders”, by the same authors.

    For best results, the two books should be used together.

    This book fully implements Dr Conti’s popular approach to listening-skills instruction, L.A.M. (aka Listening-As-Modelling), laid out in his seminal work: “Breaking the Sound Barrier: Teaching Learners how to Listen” (Conti and Smith, 2019).

    L.A.M. is based on the concept that listening instruction should train students in the mastery of the key micro-listening skills identified by cognitive psychologists.

    Each unit contains around 13 listening tasks, which provide continuous and extensive recycling of the target constructions and vocabulary items and address the development of the key listening micro-skills.

    The tasks include engaging and tested Conti classics such as: “Spot the intruder”, “Missing details”, “Faulty transcript”, “Break the flow”, “Faulty translation”, “Gapped translation” and “Listening slalom”, alongside more traditional listening comprehension tasks.

    Read more

    £17.10
  • Japanese Primary Sentence Builders: Absolute Beginners: A lexicogrammar approach (The Language Gym – Sentence Builder Books)

    Japanese Primary (Absolute Beginners)Sentence Builders is a workbook aimed at younger learners (7 to 11 years old), co-authored by six modern languages educators with over 90 years of extensive classroom experience between them, in the UK, Japan and internationally; including over 20 years of experience in primary contexts.

    This book is fully photocopiable but may not be scanned and shared

    This ‘no-frills’ book contains 10 units of work on very popular themes, jam-packed with graded vocabulary-building, character writing practice (featuring beautiful hand-drawn artwork by co-author Pauline Livreau), listening, reading, translation, retrieval practice and writing activities. Key vocabulary, lexical patterns and structures are recycled and interleaved throughout.

    Each unit in the book includes:

    • a sentence builder modelling the target constructions, introduced by questions to guide communication;
    • a section for practising the writing of key characters (that are used in the book)
    • a set of Listening-As-Modelling activities to train decoding skills, sound awareness, speech-segmentation, lexical-retrieval and parsing skills;
    • a set of reading tasks focusing on both the meaning and structural levels of the text;
    • a set of translation tasks aimed at consolidation through retrieval practice;
    • a set of writing tasks targeting essential writing micro-skills such as spelling, functional and positional processing, editing and communication of meaning.

    Based on the E.P.I. principle that learners learn best from comprehensible and highly patterned input flooded with the target linguistic features, the authors have carefully designed each and every text and activity to enable the student to process and produce each item many times over. Alongside the units you will find: No Snakes No Ladders tasks created to practise speaking skills with an engaging and fun board game that can be photocopied and played in groups of 3 students.

    Sentence Builders – Online Versions
    Please note that users who subscribe to the SentenceBuilders.com website can gain access to online, editable, versions of the Sentence Builders in this book, including numerous self-marking, interactive listening, reading and writing activities based on vocab chunks + Sentence Builder sentences.

    This book is fully photocopiable but may not be scanned and shared

    Read more

    £17.10
  • Irish Sentence Builders – LISTENING – Student Book (The Language Gym – Sentence Builder Books)

    01

    The Student Book

    This Irish Listening Booklet matches to the minutest details the content of the 19 units included in the best-selling workbook for beginner-to-pre-intermediate learners “Irish sentence builders”, by the same authors.

    For best results, the two books should be used together.

    This book fully implements Dr Conti’s popular approach to listening-skills instruction, L.A.M. (aka Listening-As-Modelling), laid out in his seminal work: “Breaking the Sound Barrier: Teaching Learners how to Listen” (Conti and Smith, 2019).
    L.A.M. is based on the concept that listening instruction should train students in the mastery of the key micro-listening skills identified by cognitive psychologists.

    Each unit contains around 13 listening tasks, which provide continuous and extensive recycling of the target constructions and vocabulary items and address the development of the key listening micro-skills.

    The tasks include engaging and tested Conti classics such as: “Spot the intruder”, “Missing details”, “Faulty transcript”, “Break the flow”, “Faulty translation”, “Gapped translation” and “Listening slalom”, alongside more traditional listening comprehension tasks.

    Read more

    £17.10
  • Ghost-Hunting For Dummies

    08

    Dive into the ghostly world of the supernatural with America’s leading paranormal investigator 

    Inside, paranormal investigator, star, and executive producer of The Travel Channel’s hit series, Ghost Adventures and founder of the award-winning Haunted Museum (Las Vegas’ most popular attraction), Zak Bagans takes readers on an exciting journey into the supernatural world. With insider information on the history of ghost-hunting to learning about ghosts with all kinds of temperaments, Ghost-Hunting For Dummies is peppered with true accounts and stories from Bagans’ famous cases and investigations.

    Featuring expert advice on picking a haunted location, setting up cameras, and dealing with unwieldy ghosts, this book shows how today’s investigators use the tools of modern science to study a wide range of paranormal activity.   

    • Take an exciting adventure into the supernatural world
    • Explore haunted sites
    • Get messages from beyond the grave
    • Read true accounts from famous cases and investigations

    If you’re one of the countless fans of Ghost Adventures itching to get off the couch and track some spirits on your own, this book provides everything you need to know to conduct a successful paranormal investigation.

    Read more

    £17.10
  • Contract Law For Dummies

    08
    Take the mumbo jumbo out of contract law and ace your contracts course

    Contract law deals with the promises and agreements that law will enforce. Understanding contract law is vital for all aspiring lawyers and paralegals, and contracts courses are foundational courses within all law schools. Contract Law For Dummies tracks to a typical contracts course and assists you in understanding the foundational legal rules controlling voluntary agreements people enter into while conducting their personal and business affairs. Suitable as a supplement to introductory and advanced courses in contract law, Contract Law For Dummies gives you plain-English explanations of confusing terminology and aids in the reading and analysis of cases and statutes.

    Contract Law For Dummies gives you coverage of everything you need to know to score your highest in a typical contracts course. You’ll get coverage of contract formation; contract defenses; contract theory and legality; agreement, consideration, restitution, and promissory estoppel; fraud and remedies; performance and breach; electronic contracts and signatures; and much more.

    • Tracks to a typical contracts course
    • Plain-English explanations demystify intimidating information
    • Clear, practical information helps you interpret and understand cases and statutes

    If you’re enrolled in a contracts course or work in a profession that requires you to be up-to-speed on the subject, Contract Law For Dummies has you covered.

    Read more

    £17.10£21.80

    Contract Law For Dummies

    £17.10£21.80
  • Microsoft 365 For Dummies (For Dummies (Computer/Tech))

    01

    Amp up your collaboration skills and rock the modern workplace by harnessing the power of Microsoft 365 with this one-stop guide to the world’s leading productivity platform 

    The Microsoft 365 productivity solution for the workplace is a cloud-based service with many features for effective and secure collaboration virtually or in person. Whether you start your day with meetings in Teams, respond to Outlook emails, create documents with Office apps, or even automate your work with artificial intelligence, Microsoft 365 has you covered. But first, you must unlock the potential of this powerful solution to showcase your ability to keep up with the modern workplace and make an impact in your organization. To do that, you need Microsoft 365 For Dummies! 

    This book walks you through the steps to get your work done anytime, anywhere, on any device, with Microsoft Teams as the central hub.  Discover how to chat online in real time; conduct online meetings; co-author documents in the cloud; develop no-code applications; and even prioritize your well-being. The insights and step-by-step guidance in Microsoft 365 For Dummies will help you stay connected and engaged with your colleagues. 

    • Level up your teamwork game with the latest meeting and collaboration best practices from Microsoft Teams 
    • Stretch your use of Office apps (Word, Excel, PowerPoint, Outlook, and OneNote) by infusing artificial intelligence into your everyday tasks 
    • Save time (and look really smart) by automating your work with the Power Platform apps 
    • Take a break from work and focus on your health and well-being at home or in the office 

    Whether you’re a Microsoft 365 newbie or a superuser looking for details on what’s new, Microsoft 365 For Dummies is the friendly and authoritative how-to book you need. Discover the benefits of cloud technology today!  

    Read more

    £17.10£21.80
  • Formula One Racing For Dummies

    A crash course in the exciting world of professional motor racing

    Formula One Racing For Dummies has all the information you need to start following this exciting motor sport. You’ll learn the basic dynamics and rules of F1, and you’ll get a primer on the drama, strategies, politics, and rivalries that have turned the sport into a global sensation. Written by an industry expert, this book is full of fun anecdotes that will get beginners and die-hards alike excited for the next race. Get to know the contemporary F1 scene, with profiles of current team managers and drivers, info on the best media coverage and F1 news sources, and the latest rules and technical regulations. For fans who watch F1 on TV and those who attend the races in person, this fast-paced Dummies guide is a perfect way to bolster your enjoyment of the sport.

    • Discover the anatomy of Formula One racecars, including hybrid engines and modern safety systems
    • Learn what goes on behind the scenes, so you know what’s at stake when you watch races
    • Get to know the most popular drivers, their racing styles, and their backstories
    • Familiarize yourself with the championships, pit stops, and new tracks

    Following F1 is a lot more exciting when you have a little knowledge about the sport. Formula One Racing For Dummies, the Grand Prix of racing guides, will teach you the ins and outs.

    Read more

    £17.10£18.00
  • Excel Workbook For Dummies

    Get practical walkthroughs for the most useful Excel features

    Looking for easy-to-understand, practical guidance on how to go from Excel newbie to number crunching pro? Excel Workbook For Dummies is the hands-on tutorial you’ve been waiting for.

    This step-by-step guide is packed with exercises that walk you through the basic and advanced functions and formulas included in Excel. At your own speed, you’ll learn how to enter data, format your spreadsheet, and apply the mathematical and statistical capabilities of the program.

    Work through the book from start to finish or, if you’d prefer, jump right to the section that’s giving you trouble, whether that’s data visualization, macros, analysis, or anything else. You can also:

    • Brush up on and practice time-saving keyboard shortcuts for popular commands and actions
    • Get a handle on multi-functional and practical pivot tables with intuitive practice exercises
    • Learn to secure your data with spreadsheet password protections

    Perfect for new users of Excel, Excel Workbook For Dummies is also the ideal resource for those who know their way around a spreadsheet but need a refresher on some of the more advanced features of this powerful program.

    Read more

    £17.10£25.60

Main Menu