Andy Warhol (1928–1987) is hailed as the most important proponent of the Pop art movement. A critical and creative observer of American society, he explored key themes of consumerism, materialism, media, and celebrity.

Drawing on contemporary advertisements, comic strips, consumer products, and Hollywood’s most famous faces, Warhol proposed a radical reevaluation of what constituted artistic subject matter. Through Warhol, a Campbell’s soup can and Coca Cola bottle became as worthy of artistic status as any traditional still life. At the same time, Warhol reconfigured the role of the artist. Famously stating “I want to be a machine,” he systematically reduced the presence of his own authorship, working with mass-production methods and images, as well as dozens of assistants in a studio he dubbed the Factory.

This book introduces Warhol’s multifaceted, prolific oeuvre, which revolutionized distinctions between “high” and “low” art and integrated ideas of living, producing, and consuming that remain central questions of modern experience.

About the series

Born back in 1985, the Basic Art Series has evolved into the best-selling art book collection ever published. Each book in TASCHEN’s Basic Art series features:

a detailed chronological summary of the life and oeuvre of the artist, covering his or her cultural and historical importance

a concise biography

approximately 100 illustrations with explanatory captions

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Resisting interpretation or classification, Mark Rothko (1903–1970) was a prominent advocate for the artist’s consummate freedom of expression. Although identified as a key protagonist of the Abstract Expressionist movement, first formed in New York City, Rothko rejected the label and insisted instead on “a consummated experience between picture and onlooker.” Following a repertoire of figurative works, Rothko developed his now iconic canvases of bold color blocks in red, yellow, ochre, maroon, black, or green. With these shimmering, pulsating color masses, Rothko stressed that he had not removed the human figure but rather put symbols or shapes in its place. These intense color forms contained all the tragedy of the human condition. At the same time, Rothko explicitly empowered the viewer in the expressive potential of his work. He believed “A picture lives by companionship, expanding and quickening in the eyes of the sensitive observer.” From his early development through to his most famous color fields, this book introduces the intellect and influence of Rothko’s dramatic, intimate, and revolutionary work.

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In the mid-1950s, Yves Klein (1928–1962) declared that “a new world calls for a new man.” With his idiosyncratic style and huge charisma, this bold artist would go on to pursue a brief but bountiful career, producing more than 1,000 paintings over seven years in an oeuvre now considered a mainstay of postwar modernism.

Klein made his name above all with his large monochrome canvases in his own patented hue of blue. International Klein Blue (IKB), composed of pure pigment and binding medium, is at once rich and luminous, evocative and decorative, and was conceived by Klein as a means of evoking the immateriality and infinitude of the world. The works of this “Blue Revolution” seem to draw us into another dimension, as if hypnotized by a perfect summer sky. Klein was also renowned for his deployment of “living brushes,” in which naked women, daubed in International Klein Blue, would make imprints of their bodies on large sheets of paper.

This Basic Art introduction presents key Klein works to introduce an artist who was at once a showman, inventor, and pioneer of performance art. With page after page of the ever-alluring International Klein Blue, it is both an essential guide to a modern art master and a meditation on the unique effects of a single color.

About the series

Born back in 1985, the Basic Art Series has evolved into the best-selling art book collection ever published. Each book in TASCHEN’s Basic Art series features:

a detailed chronological summary of the life and oeuvre of the artist, covering his or her cultural and historical importance

a concise biography

approximately 100 illustrations with explanatory captions

Read more