Description:

The Hidden Oracle
He was once an immortal God. Now, he’s a teenage boy called Lester.Apollo has angered his father Zeus for the last time.So, how do you punish an immortal? By making him human. Obviously.Cast down from Olympus, he’s weak, disorientated and stuck in New York City as a teenage boy.

The Dark Prophecy
There’s only one way he can earn back Zeus’ favour, and that’s to seek and restore the ancient oracles – but that’s easier said than done.Apollo must head to the American Midwest where, rumour has it, a haunted cave may hold answers.There are a few things standing in his way though. The cave could kill him, or drive him insane.Oh, and a Roman Emperor, whose love of bloodshed makes Nero look tame.

The Burning Maze
He was a God once. Until he was cast out his father, Zeus. Now, he’s an awkward teenager. Called Lester.The only way out is a series of scary and dangerous trials, of course.For his third trial, Apollo must journey through the Labyrinth to free an Oracle who only speaks in puzzles.Then, defeat the most vicious of three very vicious Roman Emperors.(All without the use of his godly powers.)

The Tyrant’s Tomb
Things are getting very bad, very fast, for Apollo . . .The former God Apollo is having a pretty rough time of it. Well, for one thing, he’s been turned into a human and banished from Olympus. And he’s called Lester. But being an awkward mortal teenager is the least of his worries right now.

The Tower of Nero
The battle for Camp Jupiter is over. New Rome is safe. Tarquin and his army of the undead have been defeated. Somehow Apollo has made it out alive, with a little bit of help from the Hunters of Artemis. But though the battle may have been won, the war is far from over. Now Apollo and Meg must get ready for the final – and, let’s face it, probably fatal – adventure.

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Nevertheless, there are differences between Chinese SEO and western SEO. Because while organic search means Google for almost the whole world, in China we find a different market leader and need to focus on Baidu SEO. Search engine optimization for Baidu is in many cases quite similar to SEO for Google, but there are just as many situations that should be handled differently.

This book aims to show the reader the similarities but also the differences between western SEO and China SEO. The authors want to empower the reader to analyze, question and put to the test the current SEO strategy for China. Furthermore, experienced SEOs should be given tools to dare the first successful steps for search engine optimization for China.

The two authors are experienced SEOs, with intense experience with the Chinese market. Apart from experience (important for a successful SEO in China), this books looks at Baidu Algorithm Updates in order to understand more about the strategical targets for Baisu SERPs (which kind of websites does Baidu not want to rank, what would they like to see instead) and they back up their recommendations with the data of the first ever performed Baidu Ranking Factors Correlation study performed by one of the authors 2 years ago.

Matt Colebourn (CEO Searchmetrics) says: “There have been many books written, over the last decade, on SEO. The vast majority of which focus on Google Search, English language and Western Markets. Marcus Pentzek is one of the few SEO experts who’s not only stayed at the forefront of developments in Western Markets but also, with his co-author, Kun Tang, has spent a huge amount of time and effort to research and understand the dynamics of the Chinese market; its scale, its players, its technical differences and, critically, the different strategies, tactics and people needed to succeed.”

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