• Building Responsible AI Algorithms: A Framework for Transparency, Fairness, Safety, Privacy, and Robustness

    01
    This book introduces a Responsible AI framework and guides you through processes to apply at each stage of the machine learning (ML) life cycle, from problem definition to deployment, to reduce and mitigate the risks and harms found in artificial intelligence (AI) technologies. AI offers the ability to solve many problems today if implemented correctly and responsibly. This book helps you avoid negative impacts – that in some cases have caused loss of life – and develop models that are fair, transparent, safe, secure, and robust.
    The approach in this book raises your awareness of the missteps that can lead to negative outcomes in AI technologies and provides a Responsible AI framework to deliver responsible and ethical results in ML. It begins with an examination of the foundational elements of responsibility, principles, and data. Next comes guidance on implementation addressing issues such as fairness, transparency, safety, privacy, and robustness. The book helps you think responsibly while building AI and ML models and guides you through practical steps aimed at delivering responsible ML models, datasets, and products for your end users and customers. 

    What You Will Learn

    • Build AI/ML models using Responsible AI frameworks and processes
    • Document information on your datasets and improve data quality
    • Measure fairness metrics in ML models
    • Identify harms and risks per task and run safety evaluations on ML models
    • Create transparent AI/ML models
    • Develop Responsible AI principles and organizational guidelines

    Who This Book Is For
    AI and ML practitioners looking for guidance on building models that are fair, transparent, and ethical; those seeking awareness of the missteps that can lead to unintentional bias and harm from their AI algorithms; policy makers planning to craft laws, policies, and regulations that promote fairness and equity in automated algorithms

    Read more

    £20.90
  • Makeup Advent Calendar 2023 Women Beauty – Ladies Cosmetic – Girls advent calendar 2023 Christmas Countdown Teens make up gifts for teenage girls Xmas Teenagers Sets Vegan…

    04
    • This luxury Advent Calendar is a truly unique advent calendar and beautifully made just for you. For 24 days, each door contains a wonderful beauty product and lots of gifts to celebrate the Christmas countdown. It is suitable for ladies, women and girls. Lovely advent calendars for teenagers
    • 3x nail varnish sets for teenage girls, 3x eyeshadow palettes, 1x Bronzer, 1x Eyebrow Powder Palette, 1x Eyeliner Pencil, 1x Mascara, 2x Lip Pencils, 2x Lipsticks, 1x Highlighter, 1x Colour Corrector, 1x Pot of Nail Gems, 1x Toe Divider, 1x Brush, 1x Pencil Sharpener, 1x Emery Board, 1x Mirror, 1x Make-Up Beauty Blender Sponge, 1x Eyebrow Stamp / Eyebrow Stencil
    • Looking for the perfect gift for women, teens and girls, this is it! You will love this cosmetic advent calendar 2021 gift set
    • Get ready to glow up with this top advent calender
    £20.90
  • Advent Calendar 2023 Women | Beauty Advent Calendar 2023, Teenage Girls Gifts, Unique Girls Make Up Set Beauty Advent Calendar Women Make Up Set Teenagers Girls Adult Makeup…

    05
    • BEAUTY ADVENT CALENDAR: Make every day a Sunkissed day with this 25 Days Of Beauty Cosmetics Advent Calendar. Includes a full size Limited Edition Bronzer and 24 other mini heroes from our Fantastic Range!
    • PERFECT GIFT IDEA: Treat your loved ones to a merry Christmas with our exciting range of Christmas presents. Find the perfect way to spoil somebody special or have a giggle choosing your secret Santa gifts. With something for everyone, your Christmas shopping this year can be stress-free!
    • LUXURY CONTENT: This advent calendar contains: 2 x Monochrome Eyeshadows, 1 x 4 Palette Eye Shadow, 1 x Blusher, 1 x 5ml Mascara-Mega Bold, 2 x Lip Liner, 1 x Lip Glose, 1 x Lip Glaze, 2 x Lip Stick, 1 x Liquid Liner, 1 x Liquid Eye Shadow, 1 x Mascara, 2 x Brushes, 1 x Body Lotion, 2 x Hand Cream, 1 x Lip Scrub, 1 x Clay Mask, 1 x Sheet Mask, 1 x Gel Mask, 1 x Sheet Max
    • PERFECT ALTERNATIVE TO TRADITIONAL ADVENT CALENDRS: Guarantee a merry Christmas with this special gift set and show how much you care. This makes a lovely present and is the ideal way to pamper your loved ones.
    • CHRISTMAS GIFT IDEA: 25 Days Of Beauty Advent Calendar 25 Pieces. A far more fabulous alternative to chocolate. The advent calendar has an eye-catching, star design sure to make your shelves pop this festive season! Contains 24 mini cosmetic treats!
    £20.90
  • Harry Potter Advent Calendar 2023, Jewellery Advent Calendar with Charms, Harry Potter Gifts for Girls (Jewellery Box)

    08
    • HARRY POTTER JEWELLERY ADVENT CALENDAR FOR GIRLS — 2023 advent calendar from the official Harry Potter merchandise range. Behind each door you will find cute charms featuring Harry Potter characters: Harry, Ron, Hermione, Snape, Dumbledore, Voldermort and many others
    • INCLUDES 24 SURPRISES — our Harry Potter childrens advent calendar 2023 include 24 surprises to unveil each day (see images for full content)
    • OFFICIAL HARRY POTTER MERCH — by purchasing our Harry Potter jewellery advent calendars you know that you are buying 100% genuine merch. These Christmas advent calendars contain beautifully made charms, perfect to add to your Harry Potter collectables collection
    • HARRY POTTER GIFT FOR GIRLS — magic pre-Christmas gifts for kids! All little Harry Potter fans will love to receive the Christmas advent calendar 2023 filled with beautiful charms. Don’t miss out.
    • ADVENT CALENDAR 2023 CHRISTMAS COUNTDOWN — the countdown to Christmas day will become very special thanks to the 24 surprises that await you. Order the exclusive kids advent calendar 2023 and be ready to share beautiful moments with your little girl everyday.
    £20.90£24.70
  • Actor and His Body, The (Theatre Makers)

    06
    ‘Once you start working with someone like Litz you don’t ever want to stop if you can help it’ – Vanessa Redgrave Litz Pisk was widely regarded as the most influential teacher of modern theatre movement of the 20th Century. She innovated and advocated a physical training that sought to combine awareness, emotion and imagination specifically for the actor’s craft. Her seminal book, The Actor and His Body, is the direct result of her unique dual career as a professional movement director and as an actor movement teacher working in leading British conservatoires. Pisk’s quest was to find expression for the inner impulse that motivated actors to move. Her teachings, as outlined in this book, offer insight on the specific craft of the actor, and the relationship between movement, imagination and the ‘need’ to move. The Actor and His Body is also a practical manual for keeping the actor’s body physically and expressively responsive. In addition, there are a range of movement exercises, illuminated by her exquisite line drawings, and a complete weekly programme which concentrates on movement practice within different timescales. This fourth edition features the original foreword by Michael Elliot as well as a new introduction by Ayse Tashkiran, contemporary movement director and Senior Lecturer at the Royal Central School of Speech and Drama, which contextualises Pisk’s work.

    Read more

    £20.90
  • From Malin Head to Mizen Head: A Journey Around The Sea Area Forecast

    The Sea Area Forecast is broadcast daily on RTÉ radio at 6 a.m. and midnight. Foretelling fair days or fierce storms coming in across our seas, it has become a national institution – its hypnotic, rhythmic language as reassuring as the Angelus. Acting as a gentle morning wake-up call and a soothing bedtime lullaby, it transports us to faraway places and describes weather patterns we can’t comprehend. From Mizen Head to Malin, Valentia to Loop Head, and Carlingford Lough to Hook Head – rising or falling slowly, backing south-east to north-east or veering south-to-south-west – it has a unique language all of its own, but what does it all mean?

     

    Here, meteorologist Joanna Donnelly takes readers on a journey around Ireland’s Sea Area Forecast, visiting the places that are a familiar part of the daily broadcast and explaining its unique history, language and science.

    Read more

    £20.90
  • Royal Enfield 500 Bullet/Classic/535 Continental GT (09-18) Haynes (Paperback)

    08
    • Every manual is based upon a stripdown & rebuild
    • 700+ pictures and diagrams of your vehicle
    • Diagnose and solve problems with Haynes’ unique Fault Finder
    • We only show DIY friendly techniques
    • Save time and money on every job you do
    £20.90£22.30
  • Starting & Running a Business All-in-One ForDummies 3e UK edition

    08

    Written by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business.

    Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit. This amazing all-in-one guide brings together specialists in finance, bookkeeping,planning, marketing and sales, staffing, taxation and more, all of them eager to share their hard-won expertise with you.

    • Discusses ways to identify new business opportunities and how to put together a business plan
    • Get the scoop on securing the financing you need to get started
    • Includes tips on finding, managing, and retaining excellent staff
    • Offers information on marketing and selling your products or services

    Read more

    £20.90
  • Investing All-in-One For Dummies

    02

    Make the most of your investment portfolio with a mix of assets from stocks to real estate to cryptocurrency

    There’s nothing more satisfying than seeing the balance of a financial account grow month over month. But before that can happen, you need to know the best places to invest your money. Who can you trust for solid, reliable investing advice?

    Investing All-in-One For Dummies offers sound guidance for investors at every level. Whether you’re stumped by stocks, baffled by bonds, mystified about mutual funds, or curious about cryptocurrency, this book gives you a solid foundation in those investing concepts and many others. After reading the expert advice and considering your risk tolerance and timeline, you can confidently choose the best investments for your financial goals.

    Containing advice from 10 different Dummies investing guides, Investing All-in-One For Dummies shows you how to:

    • Set short- and long-term investing goals, invest to minimize your tax hit, and develop an investing strategy using a mix of investment vehicles
    • Decide when to buy, hold, or sell an investment
    • Choose the right mix of stocks, bonds, and mutual funds to create a diversified portfolio
    • Identify real estate investment opportunities and find the capital to make purchases
    • Execute trades through an online broker instead of using a traditional investment firm
    • Evaluate modern investing trends like cryptocurrency and environmental, social, and governance (ESG) investing

    For anyone who wants to dip their toes into the markets or who tends to leave their investment decisions in the hands of someone else, Investing All-in-One For Dummies is the must-read resource when you’re ready to make informed decisions and pick solid investments for your financial future.

    Read more

    £20.90£26.60
  • JavaScript All-in-One For Dummies

    04

    A developer’s resource to learning one of the most-used scripting languages

    JavaScript All-in-One For Dummies saves you shelf space by offering a complete introduction to JavaScript and how it’s used in the real world. This book serves up JavaScript coding basics before diving into the tools, libraries, frameworks, and runtime environments new and experienced coders need to know. Start by learning the basics of JavaScript and progress through the techniques and tools used by professional JavaScript developers, even if you’ve never written code before. You also get the details of today’s hottest libraries and frameworks―React.js, Vue.js, Svelte, and Node.js. 

    • Learn the basics of web and application development with the JavaScript language
    • Grasp the similarities and differences between React.js, Vue.js, and Svelte
    • Discover how to write server-side JavaScript and how to access databases with Node.js
    • Gain a highly marketable skill, with one of the most popular coding languages
    • Launch or further your career as a coder with easy-to-follow instruction
    • This is the go-to Dummies guide for future and current coders who need an all-inclusive guide JavaScript.

    This is the go-to Dummies guide for future and current coders who need an all-inclusive guide to the world of JavaScript.

    Read more

    £20.90£26.60
  • Software Project Management For Dummies

    02
    • The increase in project outsourcing has forced traditional programmers to take on the role of project managers and quickly learn how to manage software projects
    • The author discusses all of the essentials in widely accepted project management methodology, from managing programmers to assessing and eliminating risk
    • The book covers the iterative development model, using Microsoft Project 2003, as well as a variety of methodologies including eXtreme, open source, SQA testing, software life cycle management, and more
    • The companion Web site contains tools, case studies and other resources to help even novices get up and running

    Read more

    £20.90£26.60
  • Knitting and Crocheting All-in-One For Dummies

    02

    The patterns and instruction you need to start crocheting and kitting today!

    Knitting and crocheting go hand-in-hand and are the most popular yarn crafts today. This one-stop guide to all things needles, hooks, and yarn will give you everything you need to know to get started knitting or crocheting.

    The book covers absolute basics such as selecting yarn, casting on, and even how to hold the tools and yarn, to understanding stitches, checking gauge, and deciphering patterns. Hundreds of projects, from beginner to advanced, include complete, step-by-step instructions as well as detailed illustrations and photos, and instructional videos online. It includes content from:

    • Knitting For Dummies
    • Knitting Patterns For Dummies
    • Crocheting For Dummies
    • Crochet Patterns For Dummies

    Get started today and you’ll be knitting and crocheting like a champ in no time!

    Read more

    £20.90£26.60
  • French Verb Grammar Pivots – Beginner to Pre-intermediate: Unlocking French Grammar – Beginner to Pre Interm. (The Language Gym – Sentence Builder Books)

    The French Verb Pivots book focuses on the present indicative, but also covers the immediate future, and aller + infinitive. It is aimed at learners in the A1-B1 proficiency range. It was conceived both for classroom and independent use, whatever the method, setting or course, as it offers ample opportunities for practice through a wide range of activities designed to appeal to learners with a variety of cognitive styles and learning preferences.

    It can be used to introduce the target verbs and associated grammar and lexicogrammar patterns to absolute beginners. It can also be useful if you teach lower-to-intermediate learners (years 9 to 11 in the U.K.) in order to consolidate, expand and deepen their mastery of those verbs and patterns. The latter learners, in our experience, are often able to master verb formation, but lack depth of knowledge, i.e. knowledge of verb collocations (which lexis the verbs partner with) and colligations (the rules which bind the verbs with what comes before and after them in a sentence).

    Each of the 9 macro-units start ‘small’ with the target verb being learnt within very basic sentence patterns and in the first person only. As each unit progresses the target verbs are modelled in sentence patterns which gradually increase in length and complexity. In order to enhance transferrability of learning and lexical depth, each verb is also practised with a variety of lexical sets. For instance, the verbs Être & Avoir are practised, in context, with animals, classroom objects, clothes, physical description, emotional and physical states, age, etc.

    Traditional grammar and lexicogrammar intersect throughout the whole book, as, in order for the learners to be able to become creative with each sentence pattern, they must also master the manipulation of the changeable items in each sentence such as verbs, adjectives, pronouns determiners, etc. The teaching of grammar arises organically from the need to enhance the generative power of each target sentence pattern – this is a major innovation of this book.

    The book is very mindful of cognitive load. Hence, each instructional sequence gradually increases the cognitive challenge, with receptive activities in the initial section of each sub-unit paving the way for the productive ones located at the end and with each task priming the next. It goes without saying that the repeated processing and the constant recycling also makes it easier for the content to become effortlessly entrenched.

    How can one supplement this book to enhance its impact?
    Please note that this book is best used in synergy with language-gym.com and sentencebuilders.com. Both websites feature self-marking games and activities based on its content.

    Read more

    £20.90£22.80
  • IRISH GCSE REVISION – SELF, FAMILY & FRIENDS, LEISURE & DAILY ACTIVITIES (The Language Gym – Sentence Builder Books)

    06
    This book is meant as a revision resource for GCSE Irish. It can be used independently by students as well as for teacher-directed classroom practice. It contains 16 units which focus mainly on the themes: myself, family and relationships, daily activities, my role model, hobbies and leisure.

    Each unit consists of a knowledge organiser recapping the target sentence patterns and lexical items, a series of receptive vocabulary building activities; a set of narrow reading texts and activities; a set of translation tasks. The tasks are graded in order to pose an increasingly demanding but manageable cognitive load and challenge and are based on Dr Conti’s P.I.P.O. framework:

    Pre-reading tasks (activation of prior knowledge and pre-teaching)
    In-reading tasks (intensive exploitation of texts)
    Post-reading tasks (consolidation)
    Output (pushed-output tasks)

    Consistent with Dr Conti’s E.P.I. approach, each of the 16 units in the book provide extensive recycling of the target lexical items both within each unit and throughout the book, across all the dimensions of receptive and productive processing, i.e.: orthography (single letters and syllables), lexis (both words and chunks), grammar/syntax (with much emphasis on functional and positional processing), meaning and discourse.
    The recycling occurs through input-flooding and forced retrieval through a wide range of engaging, tried and tested, classic Conti tasks (more than 20 per unit). These include student favourites such as slalom writing, faulty translation, spot the missing detail, sentence puzzles, etc.

    Table of contents
    1 Introducing myself
    2 Describing myself, my family and friends
    3 Talking about my hobbies and interests
    4 Describing a typical day in school
    5 Describing what I do after school
    6 Talking about a typical weekend
    7 Talking about what I did last weekend
    8 Talking about when I was younger
    9 Discussing the qualities of a good friend
    10 Describing the qualities of a good partner
    11 Saying why I don’t get along with people
    12 Saying why I get along with people
    13 Saying why I argue with my parents
    14 Discussing why couples break up
    15 Talking about a person I admire
    16 Bringing it all together – Parts 1-5

    Read more

    £20.90£21.80
  • FRENCH SENTENCE BUILDER – GCSE REVISION: French Sentence Builders – GCSE (The Language Gym – Sentence Builder Books)

    This book is meant as a revision resource for GCSE French. It can be used independently by students as well as for teacher-directed classroom practice. It contains 16 units which focus mainly on the themes: myself, family and relationships, daily activities, my role model, hobbies and leisure.

    Each unit consists of a knowledge organiser recapping the target sentence patterns and lexical items, a series of receptive vocabulary building activities; a set of narrow reading texts and activities; a set of translation tasks. The tasks are graded in order to pose an increasingly demanding but manageable cognitive load and challenge and are based on Dr Conti’s P.I.P.O. framework:

    Pre-reading tasks (activation of prior knowledge and pre-teaching)

    In-reading tasks (intensive exploitation of texts)

    Post-reading tasks (consolidation)

    Output (pushed-output tasks)

    Consistent with Dr Conti’s E.P.I. approach, each of the 16 units in the book provide extensive recycling of the target lexical items both within each unit and throughout the book, across all the dimensions of receptive and productive processing, i.e.: orthography (single letters and syllables), lexis (both words and chunks), grammar/syntax (with much emphasis on functional and positional processing), meaning and discourse.

    The recycling occurs through input-flooding and forced retrieval through a wide range of engaging, tried and tested, classic Conti tasks (more than 20 per unit). These include student favourites such as slalom writing, faulty translation, spot the missing detail, sentence puzzles, etc.

    Table of contents

    1 Introducing yourself

    2 Describing yourself, your family and friends

    3 Talking about your hobbies and interests

    4 Describing a typical day in school

    5 Describing what you do after school

    6 Talking about a typical weekend

    7 Talking about what you did last weekend

    8 Talking about when you were younger

    9 Discussing the qualities of a good friend

    10 Describing the qualities of a good partner

    11 Saying why you don’t get along with people

    12 Saying why I get along with people

    13 Saying why I argue with my parents

    14 Discussing why couples break up

    15 Talking about a person you admire

    16 Bringing it all together – Parts 1-5

    Read more

    £20.90
  • Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Second Edition)

    08
    EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded

    The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.

    It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

    Read more

    £20.90£26.60
  • Video Marketing: Create Engaging Video Campaigns to Drive Brand Growth and Sales

    04

    In a ‘video first’ world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales.

    Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, Kleenex, and Red Bull, it explores which video types and platforms brands should use, using multi-video campaigns, live videos and webinars, as well as creating and editing video campaigns on a budget using DSLRs and smartphones.

    Updated with the latest developments, this second edition of Video Marketing contains new chapters on understanding your audience and buying media space on ad networks and social media, as well as further content on personal and personalized content and avoiding potential pitfalls such as frauds, fake views and updates. Accompanying online resources consist of video links for campaigns discussed in the book and a downloadable strategy planner for readers to complete and put into action.

    Read more

    £20.90
  • The Commercial Charity: How Business Thinking Can Help Non-Profits Grow Impact and Income

    02

    Contrary to popular perception, charities and non-profits now generate over half their total income by selling goods and professional services.

    Charities of all shapes and sizes are increasingly targeting commercial growth to help fulfil their aims, and commercial income within the sector has doubled since the year 2000. Big opportunities exist, and The Commercial Charity will help any professional in the sector to take advantage of them and increase the social and financial impact of their organization.

    Using a wealth of examples, The Commercial Charity demonstrates the wider societal benefits of taking a professional approach to commercial income and harnessing business to bring about change. It provides a process for creating a clear, integrated strategy, outlining a methodology for developing ideas and scaling innovations, while providing an ethical model for marketing and selling them. With interviews from leaders of many of the most successful charities including the National Autistic Society, NSPCC and British Asian Trust, this book will show readers how to evolve their organization into a professional, commercially-adept non-profit. Ultimately, readers will learn how to successfully use business principles and techniques not just to raise money, but to create long lasting and self-sustaining social impact.

    Read more

    £20.90
  • The Digital Marketing Handbook: Deliver Powerful Digital Campaigns

    01

    Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising.

    The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer’s desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance.

    Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.

    Read more

    £20.90
  • Organic Social Media: How to Build Flourishing Online Communities

    Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement.

    In Organic Social Media, Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organization’s broader growth objectives. Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process and other essential strategic steps to create an organic following on social platforms.

    Organic Social Media explains how to elevate the key growth objectives of a brand by creating or recreating its online presence. Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management and content discovery. Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social. With this book, social media managers will future-proof the online presence of any organization.

    Read more

    £20.90
  • Customer Insight Strategies: How to Understand Your Audience and Create Remarkable Marketing

    03

    In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. This book shows precisely how customer insights can be used to build a marketing mission with purpose.

    Customer Insight Strategiesoutlines the critical role of customer insight and provides techniques and strategies that will help marketers identify trends, nurture leads and understand consumers – ultimately, empowering them to grow profits. The strategies are explained in a straightforward, jargon-free manner, and can be applied to a huge range of marketing challenges, regardless of time, budget or organizational size.

    Customer Insight Strategies discusses many of the core methods through which customer insight can be gleaned, providing easy-to-follow guidelines for applying them to everyday marketing practice. Covering topics such as customer segments, marketing to personas and lead generation, it contains global case studies from organizations including Cisco, NTT, Refinitiv and The Co-op as well as interviews with leading business professionals sharing their thoughts on using customer insights to grow profits. Written by a highly respected thought-leader and industry influencer, this book will help any professional create truly powerful marketing.

    Read more

    £20.90
  • 2024 Social Media Content Planner & Guide for Coaches, Consultants & Online Experts

    Introducing the 2024 Social Media Content Planner and Guide for Coaches, Consultants and Online Experts developed by the award-winning internationally renowned social media marketing strategist and trainer, Louise McDonnell. Designed to revolutionise your social media marketing game, it is a must-have for coaches, consultants, course creators, and online experts ready to unlock social media’s true potential and massively elevate their online presence. With over four best-selling books under her belt, McDonnell’s track record speaks for itself.

    The 2024 Social Media Planner and Guide is not your average marketing book; it is a game-changer that demystifies the complexities of social media marketing. With its eye-catching layout and compact A5 format, it is so easy to navigate through every page. Packed with helpful suggestions and strategies, this book will empower you to skyrocket your social media engagement like never before.

    It is like having an encyclopedia of tips and knowledge at your fingertips. From national days to add fun to your posts to a full year’s worth of diary space, this planner and guide has it all, transforming your social media posts and campaigns into powerful and engaging experiences for you and your growing followers.

    One of the key features is the section dedicated to events and days to remember. You will never miss out on capitalising on those trending hashtags and popular trends. McDonnell knows that timing and relevance are key to successful social media campaigns, ensuring you have all the tools needed to stay ahead of the game. Another impressive aspect is the space it provides to jot down your ideas, insights, and personal reflections.

    Why try to navigate the vast and ever-changing landscape of social media marketing trying to figure it out for yourself and getting more frustrated by the lack of results when you can easily start implementing strategies that work from the outset.

    Here is a snapshot of what it contains:

    Free Resources

    1) 2024 Social Media Content Planning Calendar (Value €159/£138/$159)

    2) Unlocking Social Media Success: 6 Strategies to Boost Leads for Coaches and Consultants: Free Training (Value€159/£138/$159)

    3) Building Your Bio Blueprint (Valued at €59/£50/$59),

    4) An invitation to join my private Facebook Group.

    The Potential of Social Media as a Lead Generation Tool

    Selling Services on Social Media: A Unique Approach Establishing A Brand Narrative

    Consistently Better Content

    Brand Awareness Content

    Consideration Content

    Conversion or Sales Content

    Advocate Content

    How to Get Social Media Posts Seen by More People

    Fostering Engagement: The Power of Two-Way Communication on Social Media

    AI Powered Social Media

    Augment Organic Reach with Paid Ads

    Review Performance to Inform Future Campaigns

    How to Maximize the Benefits of Your Content Calendar

    Social Media Prompts for 2024

    Week to View Diary

    The 2024 Social Media Content Planner and Guide for Coaches, Consultants and Online Experts is your secret weapon to success in the digital space and get the attention and interest you deserve to grow your business. Order your copy today!

    Read more

    £20.90
  • Self-Promotion Without Social Media: 33 Ways to Get Seen, Feel Connected, and Grow Your Business

    Self-Promotion Without Social Media reveals how creatives and solo business owners from all industries can increase their visibility, attract clients and market their work, without the daily grind of active social media promotion.

    Social media is often touted as an ideal platform to connect with customers and clients, but it’s becoming increasingly tougher to see results without large budgets or time spent on the platforms. Self-Promotion Without Social Media recognises this challenge and inspires readers to experiment and engage with other avenues for self-promotion.

    The interactive workbook element sets Self-Promotion Without Social Media apart from other contemporary non-fiction business marketing books. The book also features interviews with small business owners, checklists for best practice, and lessons learned from the author’s own business journey.

    Written and designed by Tess McCabe, author of Graphic Design Speak: Tips, Advice and Jargon Defined for Non-Graphic Designers, this guide packed with actionable, tried-and-true self-promotion strategies from one small business owner to another.

    Read more

    £20.90
  • The Advertising Effect: How to Change Behaviour

    06
    Want to know how to influence other people’s behaviour?

    In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

    This is the ultimate insider’s guide, to the ultimate behaviour change industry – advertising.

    Read more

    £20.90
  • The Language of Advertising: Written Texts (Intertext)

    01

    The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of ‘satellite’ titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts.
    Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between ‘reader’ and advertisement.
    The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:
    * a range of new advertisements, from Orange to Young Person’s Railcard
    * new material on internet advertising and its influence on paper texts
    * new material on advertising designed to be seen ‘on the move’
    * new activities to support student-directed study
    * updated Further Reading sections and a list of URLs for students to visit.

    Read more

    £20.90
  • FIA Foundations of Financial Accounting FFA (ACCA F3): Practice and Revision Kit

    03
    Foundations in Accountancy (FIA) awards are entry-level, core-skill focused qualifications from ACCA. They provide flexible options for students and employers, and as an ACCA Approved Content Provider, BPP Learning Media s suite of study tools will provide you with all the accurate and up-to-date material you need for exam success.

    Read more

    £20.90
  • FIA Foundations in Management Accounting FMA (ACCA F2): Practice and Revision Kit

    03
    Foundations in Accountancy (FIA) awards are entry-level, core-skill focused qualifications from ACCA. They provide flexible options for students and employers, and as an ACCA Approved Content Provider, BPP Learning Media s suite of study tools will provide you with all the accurate and up-to-date material you need for exam success.

    Read more

    £20.90
  • Principles of Acute Care Nursing

    Taking a structured approach that maps to the ‘ABCDE’ method of patient assessment, the book provides a one-stop-shop for nursing students that shows how to plan care for the acutely ill adult. The use of case studies and activities bring the book to life with clear and simple explanations of the relevant anatomy, physiology and pathophysiology helping to build a deeper understanding of acute illness and disrupted homeostasis.

    Key features:

    • Adopts a patient-centred approach that considers the full context of care, the patient’s own view and psycho-social needs
    • Blends the underlying science of health and illness with practical application
    • Contains activities, case studies, illustrations and figures to support a wide range of learning styles

    Read more

    £20.90£25.60
  • How to Read and Critique Research: A Guide for Nursing and Healthcare Students

    01

    Do you find research challenging to read? Do you struggle to get to grips with a research paper?

    Understanding, critiquing and using research is a key requirement of students studying nursing and healthcare. This bookwill equip you with the skills you need to understand research and use it in your practice and academic assignments.

    The approach used in this book is unique: each chapter focuses on a published research paper – one you might be asked to read for a seminar or include in your academic work. In clear, straightforward language, the authors take you through each paper step by step, using it as a basis for exploring the underpinning research method or design, and how it has been reported.

    Key features:

    ·       Each chapter focuses on a different research method by working through a relevant research paper

    ·       Identifies the main skills you need for your course: understanding research methods and critiquing articles

    ·       Written specifically for nursing and healthcare students by experienced nursing and health care lecturers

    ·       Develops your confidence in understanding research by helping you to apply your knowledge to real research papers.

    Read more

    £20.90£25.60
  • Understanding Decision-Making in Nursing Practice

    A clear, accessible and evidence-based introduction to effective decision-making in nursing. It discusses the processes and frameworks that support clinical reasoning and applies theory and knowledge to the nursing context.

    Activities and case studies provide regular opportunities to apply theory to practice with real-world examples of decision making in action encourage students to reflect on and draw from their own lived experiences.

    The book has been carefully developed to support students in meeting the NMC Future Nurse Standards of Proficiency and draws from many of the lessons learned during the Covid-19 pandemic, making it a rich learning resource for all student and qualified nurses.

    Read more

    £20.90
  • Beginner’s Guide to Reflective Practice in Nursing

    What is reflective practice and why is it important?
    How do I write my first reflection?

    Learn how to carry out reflective practice quickly and easily with this beginner’s guide for nurses. Written for nursing students and registered nurses, this book helps build confidence in writing reflectively by using clear step-by-step guidance, insightful case studies, learning activities, and by addressing commonly asked questions from nurses and nursing students.

    The book has three sections; the first starts with a simple model to help students practice a first reflection and explains how to use reflection as part of assessed work at university. The second section focuses on reflecting in practice and finding the time to do it in busy work situations. The final section helps students to think more deeply about models and theories of reflection, to develop the skills they will need to pass the final year of their course.

    Essential reading for any nursing student new to reflective practice or registered nurse wanting to improve their reflective writing skills.

    Read more

    £20.90£25.60
  • Accountability and Professionalism in Nursing and Healthcare

    This is the ideal textbook for students and practitioners of all levels. Using over 130 frequently asked questions and corresponding answers, the style makes you feel as though you′re talking to an expert. The layout is easy to use and accessible, with all answers written in line with Nursing and Healthcare regulations. Questions include:

    If I have concerns about a colleague what should I do?

    Can a patient demand a specific treatment?

    When is it possible to treat a patient without their consent?

    What happens at a Coroner’s Inquest? 

    Find answers to these and many more questions to unravel the complexities of accountability and professionalism in nursing and healthcare.

    Read more

    £20.90
  • Hitler, Stalin, Mum and Dad: A Family Memoir of Miraculous Survival

    08

    THE INSTANT SUNDAY TIMES BESTSELLER

    ‘Epic, moving and important’ ROBERT HARRIS

    ‘A modern classic’ OBSERVER

    ‘An unforgettable epic of a book’DAILY MAIL

    From longstanding political columnist and commentator Daniel Finkelstein, a powerful memoir exploring both his mother and his father’s devastating experiences of persecution, resistance and survival during the Second World War.

    Daniel’s mother Mirjam Wiener was the youngest of three daughters born in Germany to Alfred and Margarete Wiener. Alfred, a decorated hero from the Great War, is now widely acknowledged to have been the first person to recognise the existential danger Hitler posed to the Jews and began, in 1933, to catalogue in detail Nazi crimes. After moving his family to Amsterdam, he relocated his library to London and was preparing to bring over his wife and children when Germany invaded the Netherlands. Before long, the family was rounded up, robbed and sent to starve in Bergen-Belsen.

    Daniel’s father Ludwik was born in Lwów, the only child of a prosperous Jewish family. In 1939, after Hitler and Stalin carved up Poland, Ludwik’s father was arrested and sentenced to hard labour in the Gulag. Meanwhile, deported to Siberia and working as a slave labourer on a collective farm, Ludwik survived the freezing winters in a tiny house he built from cow dung.

    Hitler, Stalin, Mum and Dad is a deeply moving, personal and at times horrifying memoir about Finkelstein’s parents’ experiences at the hands of the two genocidal dictators of the twentieth century. It is a story of persecution; survival; and the consequences of totalitarianism told with the almost unimaginable bravery of two ordinary families shining through.

    ‘Danny Finkelstein has written an elegant, moving account of the history of one family, and in doing so shines light on the history of the 20th century. If you want to understand Hitler and Stalin, read this book about people whose lives were upended by both of them’ ANNE APPLEBAUM, author of Gulag: A History, winner of the Pulitzer Prize

    Daniel Finkelstein’s book ‘Hitler, Stalin, Mum and Dad’ was a Sunday Times bestseller w/c 26-06-2023.

    Read more

    £20.99£25.00
  • Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

    07
    In 2006, Will Guidara and Swiss chef Daniel Humm were placed at the helm of Eleven Madison Park. The establishment, a brasserie with an identity crisis, was in desperate need of magic. In 2017, Eleven Madison Park was named the best restaurant in the world, legendary for its memorable, over-the-top, bespoke hospitality as much as its food. How did Eleven Madison Park pull off this radical transformation? The answer is simple – its world-class hospitality. Guidara’s team would send a family who had never seen snow to Central Park with a sled on a snowy night or track down the cab that a guest had left their iPhone in to retrieve the device. And his hospitality extended beyond the dining room and into the kitchen, where he encouraged his entire restaurant team to learn continuously, tap into their own passions, and think like owners no matter their roles. We can all transform ordinary business transactions into an extraordinary hospitality experience. Through sparkling stories of Guidara’s journey through the restaurant industry, featuring the industry’s most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do – for ourselves, the people we work with, and the people we serve.

    Read more

    £20.99£25.99
  • Emperor of Rome: The Sunday Times Bestseller

    08

    THE SUNDAY TIMES TOP TEN BESTSELLER
    THE NEW YORK TIMES BESTSELLER
    BLACKWELL’S NON-FICTION BOOK OF THE YEAR
    SHORTLISTED FOR THE WATERSTONES BOOK OF THE YEAR 2023

    ‘[Mary Beard] has always had the sharpest eyes for telling detail and colourful anecdote’ Sunday Times

    ‘Britain’s most famous classicist … at the peak of her powers’ The Times

    ‘Extraordinary … a deliciously varied tapestry of detail drawn from across nearly three centuries’ Telegraph

    ‘The reigning Queen of Classics’ Spectator

    What was it really like to rule and be ruled in the Ancient Roman world?

    In her international best-seller SPQR, Mary Beard told the thousand-year story of ancient Rome. Now, she shines her spotlight on the emperors who ruled the Roman empire, from Julius Caesar (assassinated 44 BCE) to Alexander Severus (assassinated 235 CE).

    Emperor of Rome is not your usual chronological account of Roman rulers, one after another: the mad Caligula, the monster Nero, the philosopher Marcus Aurelius. Beard asks bigger questions: What power did emperors actually have? Was the Roman palace really so bloodstained?

    Emperor of Rome goes directly to the heart of Roman (and our own) fantasies about what it was to be Roman, offering an account of Roman history as it has never been presented before.

    Read more

    £21.00£30.00
  • Monochrome Home: Elegant Interiors in Black and White

    08

    Sought-after interiors stylist Hilary Robertson celebrates the stylish simplicity of the monochromatic home – elegant interiors in black, white, and every shade of grey in between. In the first chapter, The Monochrome Palette, Hilary analyzes five different monochrome schemes, providing moodboards for different effects: In Black and White, Grey Matters, Shades of Pale, Dark Looks and In the Mix. Following on, Let there be Light provides examples of interiors with a whiter, brighter approach, while The Dark Room visits homes that have employed darker monochrome palettes. Next, in Monochrome Home, Hilary Robertson shows how to bring the look right up to date, visiting 13 fabulously inspiring homes of artists, architects and designers across the globe from London to Paris, Copenhagen, rural Sweden and NYC.

    Read more

    £21.00£23.80
  • Christopher Nolan: The Iconic Filmmaker and His Work (Iconic Filmmakers Series)

    08
    This comprehensive and in-depth study delves into the life and works of one of modern films most celebrated, successful and intriguing auteurs, Christopher Nolan.

    ‘What is the most resilient parasite? Bacteria? A virus? An intestinal worm? An idea. Resilient…highly contagious. Once an idea has taken hold of the brain it’s almost impossible to eradicate.’  – Cobb, Inception 

    How has Nolan become this leading director? Is he the new Kubrick? What do audiences get out of his games?

    Visually, he offers a steely science-fiction noir with the highlights of big stars and a magician’s flourishes, whether he is tackling Victorian London or the far reaches of outer space. In narrative terms, his films twist and turn, provoking as many questions as they answer.

    This book will look to crack open the magic box of Nolan’s twisting universe. As a character, he eludes easy answers. Veteran film author Ian Nathan’s research will lean into deciphering his cryptic pronouncements and motivations alongside the history and making of his films.

    Examining both the making of and the inspiration behind his many, many hit films, from The Prestige (2006) to the hugely successful Batman films, through to his mind-bending science fiction works such as Inception (2014) and Tenet (2020). And just released in 2023, Oppenheimer,starring Cillian Murphy as the film’s titular American scientist and his role in the development of the atomic bomb.

    Filled with fascinating insights and illustrated throughout with cinematography from his visually stunning ouvre, this book offers a unique, important and unmissable insight into the mind of this most brilliant of directors.

    Read more

    £21.00£26.60
  • Wes Anderson: The Iconic Filmmaker and his Work (Iconic Filmmakers Series)

    08
    The definitive reference for all Wes Anderson fans. 

    Loaded with rich imagery and detailed analysis of his incredible films – including the classics The Grand Budapest Hotel, Rushmore, The Royal Tenenbaums and Moonrise Kingdom as well as Anderson’s highly anticipated new releaseThe French Dispatch – this is the first book to feature all of Wes Anderson’s movies in a single volume.

    Acclaimed film journalist Ian Nathan provides an intelligent and thoughtful examination of the work of one of contemporary film’s greatest visionaries, charting the themes, visuals, and narratives that have come to define Anderson’s work and contributed to his films an idiosyncratic character that’s adored by his loyal fans. From Anderson’s regular cast members – including Bill Murray and Owen Wilson – to his instantly recognisable aesthetic, recurring motifs and his scriptwriting processes, this in-depth collection will reveal how Wes Anderson became one of modern cinema’s most esteemed and influential directors.

    Presented in a slipcase with 8-page gatefold section, this stunning package will delight all Wes Anderson devotees and movie lovers in general. 

    Unauthorised and Unofficial.

    Read more

    £21.00£26.60
  • OpenCL Programming Guide (OpenGL)

    05
    Using the new OpenCL (Open Computing Language) standard, you can write applications that access all available programming resources: CPUs, GPUs, and other processors such as DSPs and the Cell/B.E. processor. Already implemented by Apple, AMD, Intel, IBM, NVIDIA, and other leaders, OpenCL has outstanding potential for PCs, servers, handheld/embedded devices, high performance computing, and even cloud systems. This is the first comprehensive, authoritative, and practical guide to OpenCL 1.1 specifically for working developers and software architects.

     

    Written by five leading OpenCL authorities, OpenCL Programming Guide covers the entire specification. It reviews key use cases, shows how OpenCL can express a wide range of parallel algorithms, and offers complete reference material on both the API and OpenCL C programming language.

     

    Through complete case studies and downloadable code examples, the authors show how to write complex parallel programs that decompose workloads across many different devices. They also present all the essentials of OpenCL software performance optimization, including probing and adapting to hardware. Coverage includes

     

    • Understanding OpenCL’s architecture, concepts, terminology, goals, and rationale
    • Programming with OpenCL C and the runtime API
    • Using buffers, sub-buffers, images, samplers, and events
    • Sharing and synchronizing data with OpenGL and Microsoft’s Direct3D
    • Simplifying development with the C++ Wrapper API
    • Using OpenCL Embedded Profiles to support devices ranging from cellphones to supercomputer nodes
    • Case studies dealing with physics simulation; image and signal processing, such as image histograms, edge detection filters, Fast Fourier Transforms, and optical flow; math libraries, such as matrix multiplication and high-performance sparse matrix multiplication; and more
    • Source code for this book is available at https://code.google.com/p/opencl-book-samples/

    Read more

    £21.00

Main Menu