Your subconscious is working against you – a simple tweak to your thought process can fix that.

We’re all biased.

You may have read the above and already your mind is raising its defenses. No… I don’t have a biased bone in my body.

The fact is: you do. So does everyone around you.

Scientific studies, in fact, suggest that certain forms of bias may be hardwired into the human psyche.

For instance, Professor Stephen Neuberg published research in the Journal of Personality and Social Psychology in 2005, showing that we evolved as a species to quickly assess dangers posed by those outside our group for survival.

The ability to process information rapidly was a life-or-death evolutionary advantage to our ancestors in their hostile environment.

As our environmental landscape changed, we still needed to process information with speed, but the decisions became increasingly nuanced.

The swift system that evolved to identify and mitigate threats in hunter-gatherer societies became faulty, resulting in several cognitive biases everyone harbors.

Cognitive biases – or mental shortcuts – help you sift through the massive volumes of information available at each given time.

One comes to appreciate this thought process when confronted with the fact that, according to Professor Timothy Wilson from the University of Virginia, we face about 11,000,000 pieces of information simultaneously.

However, these mental shortcuts can lead to irrational, false, or even harmful conclusions.

For example, an HR manager – overestimating their understanding of a subject – could neglect to consult knowledge specialists during their hunt for new tech solutions.

This could lead to a loss of crucial time required for operational tasks.

Worse, this decision could lead to losing company money on ineffective tech solutions.

Such cognitive processes can consequently prove detrimental to your professional and personal life.

But wait – you didn’t think we’d leave you without good news, did you?

All the techniques that give you control over subconscious cognitive activities are within your reach.

This book bundle will help you to identify and correct the cognitive biases you fall prey to in your everyday life.

This book bundle includes:

1. Cognitive Biases In A Nutshell: How To Spot And Stop The Hiccups In Our Thinking Process
2. Lay Off Your Cognitive Biases: How To Identify Them And Ways To Prevent Disastrous Mistakes And Missed Opportunities At Work

Here’s just a fraction of what you’ll discover inside:

• How wanting something to be true influences you to “find” evidence that it is and how to avoid this
• Elon Musk’s secret behind professional and personal growth
• The 5 ways your ego tricks you into thinking you know more than you do
• How bias exists along a scale and where yours falls on it
• What are the Halo and the Horn effects and how you can reduce their impact on your decisions
• Why this crucial mistake could cost you your job and land you at the “Peak of Mount Stupid” (And 6 strategies to help you overcome it)
• These 6 thought-provoking questions can eliminate any unconscious cognitive biases at play during your decision-making process

…and much, much more.

We’re not telling you we have a magic potion to eliminate your cognitive biases completely, but we sure do have a recipe filled with strategies you can eventually turn into habits.

This book bundle will set you apart because you will know what they are and how to steer clear of the traps they set for your reasoning.

Don’t let your brain become the biggest hurdle to your success. Scroll up and click “Add to Cart” now!

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