Recommended Items
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Preppy Stuff Coloring Book for Teens: Inspirational Wall Art Teen Girls Trendy Stuff Pink Preppy Aesthetic Stress Relieving Poster Design Adult … Teen Girls & Women (Color…
Preppy Stuff Coloring Books for Teens. This trendy coloring book is full of 40+ preppy wall art themed coloring pages for you to bring to life! Add your own artistic touch on these popular designs of evil eyes, cheetahs, tigers, lightning bolts, lips, skulls, animal print, balloon animals, mushrooms, cowgirl boots, cowboy hats, butterfly, xoxo, cactus, fake plant decor, drippy hearts, flowers, rainbows, giraffes, frogs, boho designs and more!
This Preppy Coloring Book features:
- One-sided coloring pages for you to extract and hang on the wall.
- Inspirational Quotes that make Great Wall Art for your room or office
- Over 40 trendy and high-quality designs to color!
Send this to your daughter at college as a calming self care activity for teens! Coloring is a stress relieving activity perfect for any college or camp care package for girls! This coloring book makes a perfect gift for teenage girls for their birthday, graduation, housewarming gift, dorm room, bedroom decor and more! Match any aesthetic including: preppy, boho, hippie, y2k, trippy, coconut girl, indie, minimalist, kawaii, cute stuff, funky, pink room decor, rainbow, beach, witchy and cottagecore. Color these wall art sign for your bedroom, dorm room, home office, match your desk decor, apartment essential, cubicle decor, art supplies, preppy school supplies, sister gifts from sister, teen room decor, hot pink aesthetic, and neon lights. Create your own preppy aesthetic paintings with these fun coloring book pages for teens and adults!
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£8.50 -
Gordon Ramsay’s Just Desserts
Here, Gordon Ramsay aims to demystify the art of dessert-making. There are the basic building blocks – fruits, ices and creams, mousses and souffles, crepes and batters – that can be served alone for everyday meals or in combination to impress. Then come the stand-alone dishes – homely favourites and special-occasion desserts – and a final chapter on vital accompaniments – biscuits, s[ponges and meringues. Throughout the book Gordon offers the benefit of his short cutsand tricks of the trade.Read more
£3.20 -
Homework Planner: Cute Student Homework Organizer Notebook Gift For Teens, Woman, Girls, Men, Boys & Kids – 120 Homework Tracking Pages, 6 x 9, Soft Cover, Matte Finish
Keep track of your homework and school assignments! Pages contain subject, assignments and notes tracking.This 120 page Homework Planner features:
- 120 homework tracking pages
- 6″ x 9″
- White color paper
- A cover page
- A matte finish cover for an elegant, professional look and feel
Product details:
- Perfect for gel pen, ink or pencils.
- Perfect size to carry everywhere in your bag, for home, university, school, work, office, holiday.
- Perfect gift idea for your friends and family.
- Great for back to school, home schooling, school supplies & essentials, composition books, homework, teachers gifts, stocking stuffers and birthday gifts.
This notebook journal is great for anyone wishing track their homework progress to keep more organized. Perfect for college, high school, university, elementary and home schooling.
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£4.20 -
One Of Us Is Next: TikTok made me buy it (One Of Us Is Lying, 2)
Book Two of the Bayview Trilogy. The sequel to the international bestseller One of Us is Lying.
Welcome back to Bayview High . . .
It’s been a year since the events of One Of Us Is Lying.
But nothing has settled for the residents of Bayview. Not now someone has started playing a sinister game of Truth or Dare.
Choose truth? You must reveal your darkest secret.
Choose dare? Well, that could be even more dangerous. Even deadly.When the game takes an even darker turn, suddenly no one at Bayview High knows who to trust.
But they need to find out who is behind the game, before it’s too late.
Discover the thrilling end to the One Of Us Lying trilogy with One Of Us Is Back.
_____
Praise for One of Us is Next:
‘Given that her high-school-based murder mysteries read like bingeworthy Netflix dramas, it’s easy to see why queen of teen crime Karen McManus is a bestseller on both sides of the Atlantic.’ – THE OBSERVER‘McManus keeps the juicy subplots ticking over and drip-feeds reveals as clinically as an IV tube.’ – THE GUARDIAN
Praise for One of Us is Lying:
‘Tightly plotted and brilliantly written, with sharp, believable characters, this whodunit is utterly irresistible’ – HEAT‘A fantastic murder mystery, packed with cryptic clues and countless plot twists. I could not put this book down’ – THE SUN
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£4.80£8.50 -
Introduction to Nursing for First Year Students
The perfect handbook for first year nursing students! Whether you are just starting your course, preparing for your first placement, writing an assignment, or revising for your end-of-year exams, this book will support you through it all, with interactive activities, real-life scenarios and interesting case studies. Covering all the skills, theory and knowledge that you will need to know in order to succeed, this book is packed full of information relating to the core modules taught in the first year of your nursing degree, including: Person centred care, effective communication and ethical values Research, academic and study skills Core clinical skills for effective practice Anatomy and Physiology Pharmacology and medicines management Written specifically for first year Nursing Students in all specialisms and students on the first year of their Nursing Associate or Nursing Apprenticeship programmes.Read more
£19.00£22.80Introduction to Nursing for First Year Students
£19.00£22.80 -
The First-Time Gardener: Growing Vegetables: All the know-how and encouragement you need to grow – and fall in love with! – your brand new food garden (1) (The First-Time…
You’re excited to plant your first vegetable garden—but where to start? In The First-Time Gardener: Growing Vegetables, you’ll find the answers you’re looking for.*Winner of the GardenComm 2022 Media Awards Silver Award of Achievement in the Photography/Book General Readership Category*
Homesteader Jessica Sowards, the warm and energetic host of YouTube’s Roots and Refuge Farm, is the perfect teacher for new gardeners, offering not just know-how but inspiration and time-management tips for success.
Before you sink your hands into the soil, she’ll answer all those questions rolling around inside your head:
- Where do I put my new garden?
- How do I prepare the soil?
- What vegetables should I plant?
- Is it better to start new plants from seed or should I buy transplants?
- What about watering, feeding, and taking care of my garden?
- What do I do if bugs show up?
There are no stupid questions here. Everyone has to start somewhere, after all. Not only will you learn how to prepare, plant, and tend your first vegetable garden, you’ll also learn:
- How to design an eco-friendly layout
- How to grow with the seasons
- How to maximize your harvest, even if you only grow in a small space
Jessica wants your first food-growing experience to be a positive one, and she’s prepared to go the distance to make sure tending the earth becomes your new favorite hobby.
A single growing season is all it takes to fall in love with growing your own healthy, organic, nutrient-dense food. With Jessica as your guide, you’ll soon discover all the satisfactions, challenges, and great joys of growing your own food garden.
This book is part of The First-Time Gardener’s Guides series from Cool Springs Press, which also includes The First-Time Gardener: Growing Plants and Flowers and The First-Time Gardener: Raised Bed Gardening. Each book in The First-Time Gardener’s Guides series is aimed at beginner gardeners and offers clear, fact-based information that’s presented in a friendly and accessible way, including step-by-step instructions and full-color illustrations throughout.
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£10.80£14.20 -
Marketing Plans: How to prepare them, how to profit from them
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a tool and a user friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step by step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands on guide to implementing every single concept included in the text. New chapters and content include: * A Does it Work feature throughout demonstrating examples of real successes using the processes in the book * More substantial coverage of consumer behaviour to balance the book s focus with B2B planning * Digital techniques and practices brought fully up to date * Also includes a comprehensive online Tutors Guide and Market2Win Simulator for those who teach marketing strategyRead more
£36.00£37.00
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Advertising and the Mind of the Consumer: What works, what doesn’t and why
By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery.In this 3rd international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets of successful campaigns over a wide range of media, including the web and new media. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work – or misfire – and why.
Advertising and the Mind of the Consumer is not just a ‘how to’ book of tricks for advertisers, it is a book for everyone who wants to know how advertising works and why it influences us-for people in business with products and services to sell, for advertising agents, marketers, as well as for students of advertising and consumer behaviour.
‘Essential reading for all practitioners and everyone interested in how advertising works .’ – John Zeigler, DDB Worldwide.
‘Finally, a book that evades the ‘magic’ of advertising and pins down the psychological factors that make an ad succesful or not. It will change the way you advertise and see ads.’ – Ignacio Oreamuno, President, ihaveanidea.org
‘. reveals the secrets of effective advertising gleamed from years of sophisticated advertising research. It should be on every manager’s bookshelf.’ – Lawrence Ang, Senior Lecturer in Management, Macquarie Graduate School of Management
‘Breakthrough thinking. I have been consulting in the advertising business and have taught graduate level advertising courses for over 20 years. I have never found a book that brought so much insight to the advertising issues associated with effective selling.’ – Professor Larry Chiagouris, Pace University
‘Puts the psyche of advertising on the analyst’s couch to reveal the sometimes surprising mind of commercial persuasion.’ – Jim Spaeth, Former President, Advertising Research Foundation
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£30.80 -
Online Radio: a Guide for Broadcasters and Listeners
Online Radio is the quickest growing broadcast medium with over 110,000 stations being freely audible around the world. This book explores how radio developed and how the birth of digital made digital transmission via the internet a viable way for new radio broadcasters to get traction. The book identifies some of the pioneers who made online radio possible, despite the strenuous efforts of the established stations to suppress all new media.A technical chapter on digital technology explains radio waves, bands and then how audio could be sliced to make it easier to transmit digitally. The needs to get an online radio station on the air are explored with a look at the essential studio equipment, and a hard look at business plans. Funding online radio is discussed and various new forms of revenue that are already revolutionising the medium.
Of interest to anyone in the media, this book is about the FUTURE of broadcasting, which looks certain to include
ONLINE RADIORead more
£18.00 -
Made You Look: How Advertising Works and Why You Should Know
THE kids’ survival guide to advertising, revised and updated for the digital age. Ads are everywhere these days: they are trying to be your friend on Facebook, popping up in the background of your videogame, and even messaging your phone when you walk by a store. More than ever before, kids are the prime target of these marketing messages. But they also have more power than ever to fight back. For ten years, Made You Look has been an essential self-defense guide for anyone trying to make sense of the complex world of advertising. Now fully revised and with a fresh new look, the book has been updated to reflect the modern ad landscape, from digital tracking and cookies (not the chocolate chip kind!) to social media, viral videos, and reality television. From the earliest roots of advertising to the undercover marketers of the 21st century, this revealing book shows readers where ads come from, how they work, and why kids need to be informed. Bursting with real-life examples, thought-provoking questions, hip illustrations, and plenty of tips to empower young consumers, Made You Look is every kid’s ultimate guide to the advertising universe.Read more
£11.40 -
The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it from a disreputable business into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy’s remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy’s fascinating life and career make for an intriguing study from both a biographical and a business standpoint. Idiosyncratic, full of contradictions, and characterized by a powerful intellect, he redefined the business and became an icon within the advertising world, inspiring countless people to devote their lives to it. This biography is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy’s personal papers.Read more
£19.20£19.90 -
INTRODUCTION TO INSTAGRAM MARKETING ADS: ‘The Ultimate Guide to Instagram Advertising and Followers’
Description: Unlock the power of Instagram for your business with “Introduction to Instagram Marketing Ads.” In this comprehensive guide, you’ll discover the secrets to leveraging Instagram’s advertising platform to drive engagement, reach new audiences, and build a devoted following. Whether you’re a seasoned marketer or just starting out, this book provides a step-by-step walkthrough of crafting compelling ad campaigns that resonate with your target audience.Explore the intricacies of Instagram’s ad formats, from Stories and Reels to in-feed ads, and learn how to optimize them for maximum impact. Dive into proven strategies for increasing your follower count organically and enhancing your brand’s visibility on this visual-centric platform. From understanding the art of hashtags to mastering Instagram Insights, this guide covers it all, ensuring you have the tools to achieve real results.
With “Introduction to Instagram Marketing Ads,” you’ll gain a deep understanding of Instagram’s advertising ecosystem and how to make it work in your favor. Elevate your marketing game, attract a dedicated following, and transform your business into an Instagram success story. Whether you’re an entrepreneur, small business owner, or marketing professional, this book is your ultimate companion to conquering Instagram’s potential and achieving remarkable growth.
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£9.10 -
Online Cash Mastery: Earn Online
Unlock the Secrets to Financial Freedom in the Digital Era!Are you ready to turn your aspirations into reality and delve into the vast world of online income? Look no further! “Online Cash Mastery: Earn Online” is your comprehensive guide to navigating the digital landscape and transforming your financial outlook.
In this meticulously crafted eBook, we embark on a journey that transcends traditional earning methods, exploring the dynamic opportunities that the online realm has to offer. From affiliate marketing and e-commerce to freelancing and strategic investments, this guide is your roadmap to building sustainable and lucrative online income streams.
What to Expect:
✨ Explore Diverse Avenues: Delve into the myriad ways you can earn online, backed by real-world examples and success stories.
???? Passion-Driven Profit: Learn how aligning your passions with your online ventures not only enhances authenticity but can also lead to sustainable financial success.
???? Strategic Scaling: Discover the art of scaling your online endeavors strategically, ensuring lasting financial freedom.
???? Financial Planning Essentials: Master the fundamentals of financial planning, from setting clear goals to managing debt and making wise investments.
???? Inspiration for Action: Realize the potential of online income through inspiring success stories that demonstrate the transformative power of dedication and innovation.
???? Resources for Further Learning: Take your knowledge to the next level with curated resources, including online courses, blogs, podcasts, and more.
???? Next Steps and Actionable Insights: Equip yourself with the tools and knowledge needed to take that crucial first step into your online money-making journey.
Whether you’re a budding entrepreneur, a passionate creator, or someone seeking financial independence, “Online Cash Mastery: Earn Online” is your key to unlocking the door to digital prosperity. Fuel your journey with actionable insights, real-world guidance, and the inspiration to propel yourself into a future of financial abundance.
Ready to transform your online aspirations into a tangible reality? Grab your copy now and embark on a journey towards financial mastery in the digital age! ????????????
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£2.30 -
All-American Ads of the 40s
At the beginning of the decade, America was at war. Patriotism was an integral part of everyday life, with the sentiment mirrored in advertising. As America emerged victorious out of the darkness of World War II in 1945, the economic boom of the era helped usher in the most dramatic rise in quality of life, excess, and consumerism. The war’s end also brought unprecedented pride and prosperity to the American people, and nothing reflects the new wave of consumerism and progress more than the ads of the time. Spending power dramatically increased in the decade’s second half, with plentiful jobs and higher wages. Because of the new GI Bill, affordable housing was made available to returning war veterans for the first time. People were ready to embrace the idea of the American Dream.
The postwar era represented a flood of products and services for every need and occasion, reaching every corner of society. Everything from entertainment to travel and automobiles, alcohol and tobacco, fashion and beauty, and food and beverage was in high demand and within reach. This period opened the floodgates of buying as advertisers sought to meet the needs of a population recovering from years of rationing. This engaging collection edited by Jim Heimann dives into the frenetic, lively, and brilliant era of American life and advertising in the 1940s.
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£21.70£28.50All-American Ads of the 40s
£21.70£28.50 -
The Erotic History of Advertising
Victoria”s Secret and Calvin Klein are brand names practically synonymous with sexually suggestive advertising. Considering their high public profile and huge profits, anyone can see that sex sells. Despite polls indicating that the public would like to see less sex in advertising, Americans don”t mean what they say. They continue to respond to the lure of provocative marketing and, most important to business, they buy. Knowing this, more and more advertisers are testing the limits of public taste in the highly competitive battle to capture the consumer”s attention.All of this is well documented in Tom Reichert”s profusely illustrated book, The Erotic History of Advertising. As Reichert amply demonstrates, the use of sex in advertising is far from being a recent fad. As long ago as the 1880s, Duke Cigarettes enclosed in their packs not baseball cards but similar small cards showing scantily clad “women of the stage,” which encouraged purchasers to keep buying to complete the whole set. In the 1920s Woodbury soap became the market leader largely through ads with images of romantic situations and claims that Woodbury soap made a woman”s skin irresistible to the touch. In the 1930s White Owl cigars had great success in marketing through ads showing attractive couples locked in a passionate kiss, suggesting that only White Owls left the breath smelling pleasant. Warner Lambert capitalized on the same kind of imagery for decades to connect Listerine mouthwash with romantic success.With numerous illustrations showing many erotic ads–some campy, some esthetically elegant, some homoerotic–that push the boundaries of sexuality and taste from over a century of product marketing, Reichert not only tracks the history of sex in advertising but also explores the many factors that make the link between sex and our consumer culture so successful. Among other things, he considers the range of salacious imagery, from mildly suggestive to the use of outright nudity; the emotional impact of sexy ads; the influence of sex on brand recognition; what works and what doesn”t; the differences between male and female responses; and the possible harms of using sex in advertising, especially in regard to young audiences and the perpetuation of female stereotypes.This thoughtful, enjoyable, and fascinating look into the world of advertising–from the late 1800s to the most erotic ads of today–will appeal to both media-savvy consumers and aficionados of pop culture.Read more
£15.40 -
Advertising – Concepts and Copy 2e: Concept and Copy
Ideas are what make advertising great, but they’re elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising.Read more
£28.80 -
Persuasive Advertising: Evidence-based Principles
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.Read more
£43.50 -
Social Media Marketing: An Essential Guide to Building a Brand Using Facebook, YouTube, Instagram, Snapchat, and Twitter, Including Tips on Personal … and Using Influencers…
If you have always wanted to use social media for your marketing purposes, but have always felt lost, then keep reading…Are you sick and tired of not being able to make use of one of the world’s most valuable marketing platforms?
Have you tried endless other solutions, but nothing seems to work for more than a few weeks?
Do you finally want to say goodbye to throwing money away in ineffective marketing plans and discover something that works for you?
If so, then you’ve come to the right place.
You see, making social media work for your marketing purposes does not have to be difficult, even if you’ve tried to hire a social media specialist who bombards you with terminology and rarely brings about results.
In fact, it is easier than you think.
Here is just a tiny fraction of what you will discover:
- The top social media trends of 2020 and the changes to expect
- Which platform will work best for you
- How to use Facebook, Twitter, Instagram, and others!
- The top 7 social media tools for 2020
- … and much, much more!
Take a second to imagine how you’ll feel once you see the fruits of your labor, and how your family and friends will react when you show them how well you’ve been able to make social media work for you!
So even if you are completely new to the game, you can achieve success with the knowledge you’ll get from this book.
If you have a burning desire to leverage social media platforms and make them work for you and your success, then scroll up and click “add to cart.”
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£10.50 -
Complete Facebook Advertising Guide for 2020 and Beyond: Learn how to use Facebook ads to get leads, make sales and up your digital marketing game (Entrepreneurial Pursuits)
Facebook Advertising is the new advertising platform of the digital age that is dominating the advertising industry. With over 2billion+ users on the platform facebook allows you scale to your specific target in a way no other forms of media can do. Unfortunately, Facebook ads can be categorized as the rocket science of the digital marketing industry, create effective and cost efficient ads is a very tedious and convoluted process, this book will aim to guide you into the right direction to save you from wasting ads spend, this book might be your best investment yet
This eBook will cover the following in details:
- Facebook ads guidelines
- Facebook Pixels mastery (So important!)
- Facebook Business accounts
- Different types of Facebook Ads in the eco-system, and when to use which
- Creating effective Facebook ads copy
- And much much more! Don’t wait, add to cart now!
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£2.10 -
FACEBOOK ADVERTISING: Guide For Beginners To Increase Your Sales in 10 Steps and Become Influencer. Use Facebook ADS, Groups and Live Broadcast For Your Business Strategy in…
What are the best Facebook Marketing Tips?
What is the Secret to Building Successful Facebook Ads?
How do Millions of People Earn Money Using Facebook?
If you want to take your business on heights with Facebook Ads then keep reading…
Your customer never stop to Use this Awesome Book!
Social media has become an integral part of business growth today!
If your business does not have a presence on Social Media, you are losing a big chunk of business.
No matter the size of your business,you should be active on social media.
◆ Some statistics:
FaceBook accounts for more than 9% of digital advertising and 18.4% of the global mobile digital advertising. 92% of social marketers are using FaceBook for advertising. Businesses are paying 122% more per advertisement unit on FaceBook than they did just a year ago.
But the question is …. Do Facebook Ads Really Work?
Yes! If targeted properly, Facebook Ads are worth the investment.
Understanding how to leverage Facebook ads effectively is now more important than ever.
Since it is a part of almost every successful social media strategy, it is vital to know how your posts can be seen by the right consumers at the right time.
The number one step that you as an advertiser should take is to identify the goal of your ad campaign.
Do you want to?
– Drive relevant traffic to your site?
– Generate more leads?
– Encourage users to interact with your page?
– Secure more sales?
– Expand your brand’s reach?
✓ Now you know the answer to “do Facebook ads work”?
Yes, and there’s absolutely no doubt about it.
You don’t have to be an expert to start advertising on Facebook.
This Complete Guide to Facebook Advertising covers such topics as:
- Everything about Facebook Pages
- Marketing is a two-way street
- Pre-selling your audience
- Improve, Test, Grow, and Monetize
- Analyzing and Retargeting
- Maximizing Organic Reach on Facebook
- Using the Pixel to improve Ad Targeting
- Common mistakes and How to Avoid Them… AND MORE!!!
Are you still thinking?
Buy it NOW and let your customers get addicted to this amazing book
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£19.10£21.80 -
Fundamentals of Advertising for New Biz/Newbies: Confused about growth and Advertising? Start by learning the basic principles, processes and more. Then things will click. Get…
Why Advertise? To grow your business.
But when it comes down to growth, everyone seems to have the answers. Except you.
There are courses on Digital Marketing, Social Media Advertising, how to buy Ads, how to get leads, how to convert leads. Great, you need to know them, eventually.
For now, you have questions no one talks about. How to sell your product/service? Who do I sell to? What do I say? For how long? Do I repeat myself? Is planning involved? Do I do it all? Can I do it all? Where to start? How does it all connect?
You’re confused. It’s only natural when jumping into something new without knowing the basics.
Things will click once you pick up this book and learn Advertising’s basic principles, processes, terms and costs.
It’s a quick, easy read, full of perspectives and answers. For your growing needs.
Ideal for start-ups and those starting out.
Author
EURO, JWT, Saatchi & Saatchi, O&M, Draft FCB, Y&R, just to name a few. Including stints as a lecturer, trainer, consultant and Ad Agency owner.From back in the day till today, last week to be precise.
M. R. Rosl is an unrepentant Ad Man. As a Copywriter, he saw it all and done it all for over 70 global clients. He has worked and lived in the US, MY, SG, HK and UK. He has packed 23 years of Advertising know-how into this book. His pain is your gain.
He resides in London. With his beloved wife, Liverpool and pint.
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£7.50 -
The Advertising Handbook (Media Practice)
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today.
This Fourth Edition explores the growing significance of:
- the influence of ‘Big Data’ and automation in digital advertising;
- tracking and profiling users across digital communications for targeted and personalised marketing communications;
- the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content;
- the dynamic shifts in ad spending and media–advertising relationships across legacy media, online and social media; and
- the complex profile of consumer behaviour that produces new challenges for brands and branding.
Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.
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£36.80 -
Ultimate Guide to LinkedIn for Business: Access more than 500 million people in 10 minutes (Ultimate Series)
Find and Network with the Right ProfessionalsYou know it’s smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. LinkedIn expert and trainer Ted Prodromou delivers a step-by-step guide to using LinkedIn to grow your business, find profitable clients and customers, and hire the perfect employees. With more than a decade of experience helping businesses and entrepreneurs grow using SEO, pay-per-click management, and LinkedIn, Prodromou shares the most effective ways to keep you and your business in front of decision makers and build strong referral networks.
You’ll learn how to:
- Make online connections that are as strong as those made in person
- Use content marketing to build and promote your thought leadership profile
- Build trust with prospective clients by exploring similar interests and groups
- Develop a closing process that convert connections to clients
- Leverage your LinkedIn presence to drive you and your business to the top of the results page on multiple search engines―even GoogleAs the definitive social network for people doing business, entrepreneurs ignore LinkedIn at their own peril. Take the direct approach to reaching the movers and shakers by listening to what Ted has to say.
―Joel Comm, New York Times bestselling author of Twitter Power 3.0: How to Dominate Your Market One Tweet at a TimeIf you want to know the behind-the-scenes, real-world strategies, you need to read this book filled with applicable tips and tricks to save you time and money, and to give you a roadmap to actually making money on LinkedIn.
―Scott Keffer, bestselling author and founder of Double Your Affluent Clients®
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£13.60£15.20 -
Newsjacking: The Urgent Genius of Real-Time Advertising
A manifesto for a revolution in advertising: the essential inspirational and strategic guide for devising creative advertising in real-timeFrom Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, Newsjacking features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed.
Based on the themes and concepts the authors have devised through their groundbreaking research, Newsjacking combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestlé, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others.
Table of Contents
Introduction; Catch the Wave; Adopt an Editorial Mindset; Plan your Spontaneity; Keep It Fresh; Create your own Event; Be Genuine & Relevant; Create a Platform; Urgent Genius Experiments; Final Thoughts; The 13 UG Challenges; How to be an Urgent Genius; Urgent Genius is…; Go Forth and Make
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£9.50£23.70 -
NovaPulse Advertising: How To Create Profitable Content: Gain clientele and get out your comfort zone using this blue print
In a digital world, scaling your profitable content isn’t just about producing more content—it’s about creating a sustainable, diversified, and adaptable content strategy. By implementing these tactics, you can ensure that your content remains profitable and relevant in the long run.Read more
£7.70 -
Advertising: Strategy, Creativity And Media
The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporary examples from around Europe and beyond.
Importantly, the book also includes coverage of the challenges of measuring and delivering tangible results. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.
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£40.60 -
Adland: A Global History of Advertising
Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois.
Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today’s big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
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£25.60 -
Vintage Advertising, Ephemera Collection, Volume 2, 30 Sheets, 241 Individual Pieces: Perfect for scrap-booking, card making, junk journals, decoupage, collage, mixed media and…
Fascinating selection of advertisements from the past – largely from the period of the late 19th to early 20th centuries. This period is noted as one of excellence and advancement in graphic design, illustration and printing technology all utilized to stunning effect in the advertising industry with the production of posters, billboards, packaging and the mass production of printed media such as magazines and catalogues.- Wide variety of products features – food and drink, fashion, health and beauty, vehicles, household products, travel services, tobacco, watches and much more!
- Majority of adverisements are from the UK and USA but also a good selection of ads from other countries including Germany, France, Spain, Italy and others.
- Printed on premium quality 100 gsm paper stock
- 30 Sheets, 241 Individual Pieces
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£10.90 -
Scientific Advertsing: the must have collector’s edition with more than 200 original ads by Claude Hopkins
SCIENTIFIC ADVERTISING, THE MARKETING BIBLE FOR ENTREPRENEURS, IS FINALLY AVAILABLE IN A COLLECTOR’S EDITION!
«Claude Hopkins, the greatest ad man who ever lived…»
Gary Halbert«Claude Hopkins wrote it in 1923. Rosser Reeves, bless him, gave it to me in 1938. Since then, I have given 379 copies to clients and colleagues.»
David OgilvyClaude C. Hopkins, the grandfather of modern advertising, wrote Scientific Advertising in 1923. Since that year, every marketing genius, every copywriting expert, and every top entrepreneur has been reading this evergreen marketing classic.
Whether you are building your career in marketing or want to better promote your business, it doesn’t really matter: start with Hopkins and only then move on to the rest.
In this timeless classic, the father of modern marketing Claude Hopkins outlines how to get (and measure) results with advertising.
A must-have gem for anyone navigating the restless seas of business, sales, and marketing: in this short volume Hopkins anticipates every trend in modern marketing, explaining what drives us to buy and what leads to sales.
Scientific Advertising will not teach you how to write ads, instead, it provides much more valuable insights. It will teach you how to train your brain to write better copy. It will show you how to view advertising differently in a more effective way.
If you want knowledge and ways to get better at copywriting then this book is a MUST.
THIS IS THE FIRST COLLECTOR’S EDITION OF SCIENTIFIC ADVERTISING,
FEATURING MORE THAN 200 OF CLAUDE C. HOPKINS ORIGINAL ADS!
A must-have for everyone that is interested in studying marketing and advertising!
ABOUT THE AUTHOR:
Good Year? Launched by Claude Hopkins’ advertising.
Pepsodent? Launched by Claude Hopkins’ advertising.
Palmolive? Launched from the Claude Hopkins commercial.
Corn-flakes and puffed rice? Also launched by Claude Hopkins.
The advertising strategies of Claude C. Hopkins are responsible for the spread of many products and brands still used today, and this would be enough to have this 1923 gem on your desk.
THE MASTER OF OGILVY, GARY HALBERT, DAN KENNEDY, FRANK KERN, TODD BROWN, AND JAY ABRAHAM.
Every single person has played a major role in the last 100 years of advertising and marketing agrees: this is the most important book every entrepreneur, every advertiser, and every marketer can read. Hopkins was the master of masters, the pioneer among pioneers, and arguably the businessman and copywriter with the biggest legacy.
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£2.50 -
Native Advertising: The Essential Guide
Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read content online, you will have been exposed to it – often without realizing. Influenced by digital trends such as mobile advertising, programmatic advertising, ad-blocking, fake news and artificial intelligence, native advertising is a multibillion-dollar industry. It is central to the digital success of many leading brands and companies.
This comprehensive study by one of the industry’s foremost authorities explores the rise of this exhilarating new channel – its impact on the digital media space, and what marketers and businesses need to know about it. Native Advertising explores the future of digital advertising and explains why its growth is inevitable, using real-life examples and interviews from marketing leaders around the world and a range of case studies including The New York Times and The Independent.
Native Advertising goes beyond sponsored posts on Facebook, promoted tweets and BuzzFeed branded articles. It looks at the heart of the matter: audience, budget, content and success measurement. It is full of first-hand advice for any marketer wanting to make the most of digital innovation.
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£19.90 -
Creative Advertising: Ideas and Techniques from the World’s Best Campaigns Planning and Producing World Class Advertising Campaigns
What makes an advertisement hard-hitting and memorable? Creative Advertising unravels the creative processes behind some of the most original and effective campaigns of recent years. Mario Pricken showcases over 200 examples of international advertising from a wide range of media including books and magazines, billboards, television, cinema and the Internet. Clearly presented and extremely accessible, each chapter highlights different practical methods for creating original and unforgettable advertisements, from finding the elusive ‘big idea’ to re-working classic techniques. The selection covers award-winning work from some of the biggest and most influential names in the industry alongside such exciting young agencies as London-based mother ltd. All brilliantly demonstrate a fascinating range of approaches including ways of visualizing concepts, the art of illusion and paradox, using metaphor and analogy, and deploying shock tactics and humour. Interviews with international luminaries of the advertising world also provide valuable insight into the working practices of top creatives. Entertaining and inspirational, Creative Advertising is an indispensable book for all designers, art directors, and anyone looking to sharpen their creative edge.Read more
£21.90 -
Social Media Specialist Gifts: 6×9 inches 108 Lined pages Funny Notebook | Ruled Unique Diary | Sarcastic Humor Journal for Men & Women | Secret Santa Gag for Christmas |…
A Most Beautiful Gift Under $5.00!
An excellent blank lined journal. This awesome and crazy lined paper book for Adults. The perfect gift for any person to keep their ideas in one place. Also a great present for a son, daughter, brother or sister.
The Book Contains:- Blank, Lined Pages.
- White Color Pages.
- 6″ x 9″ – Large size provides plenty of room for writing inside.
- 108 pages.
- High-quality paper – 60gm.
If you are looking for similar books to use at office or at home. Be sure to click on the author name for other journal designs and concepts.
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£4.70 -
Fine Art of Advertising, The
Two great traditions – fine art and American advertising – intersect, interact, and explode off the page as prominent ad man Barry Hoffman examines the twentieth century’s appropriation of art in order to sell, sell, sell. Filled with vibrant ads that playfully use art-history icons – such as da Vinci’s Mona Lisa, Michelangelo’s David, Botticelli’s Venus, and Warhol’s soup cans – as well as rarely seen commissioned art from masters such as Willem de Kooning, Jacob Lawrence, and Rene Magritte, Hoffman shows how the boundaries between fine art and advertising have disappeared. In fact, today’s cutting-edge artists, such as Damien Hirst, Barbara Kruger, and Nan Goldin, are all part of the ad game. In each provocative chapter (“The Ironic Get Going,” “Pop Goes the Easel”, “The Greatest Degeneration”) seasoned with wry observations from art world personalities and commentary by advertising and business-world luminaries, Hoffman shows us the ad world and the art world in a new way, and closes the gap between them–if any remains. So if you like art (even though you don’t follow it closely), and advertising (even while you hate the fact that you can’t escape it), the irreverent, irrepressible, irresistibly ironic Barry Hoffman gives you Both for the Price of One.Read more
£4.40 -
Paid Attention: Innovative Advertising for a Digital World
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry.
Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today’s cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.
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£2.80 -
Advertising and Promotion
Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and brand campaigns. Told from the perspective of the agency, it gives a fun and creative insider view helping the reader to think beyond the client position and understand what it might be like working within an ad agency.
Drawing not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology, the authors offer a rounded and critical perspective on the subject to those looking to understand advertising as social phenomenon in addition to its business function and purpose.
The new edition has in-depth coverage of online advertising and the role of social media in advertising including metrics and analytics and includes advertising examples by global brands including Adidas, Benetton, BMW, Dove and DeBeers. “Snapshots” bring in aspects of cross-cultural advertising such as Barbie in China.
The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, SAGE journal articles, links to further online resources and author Videos.
The textbook is also supported by an author-written blog which keeps readers updated on interesting, topical examples relating to advertising and promotion from current affairs and popular culture: www.hackleyadvertisingandpromotion.blogspot.com.
Suitable for Advertising, Marketing and Communications modules at undergraduate or postgraduate level.
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£102.60£125.40Advertising and Promotion
£102.60£125.40 -
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America’s Top Copywriters and Mail Order Entrepreneurs
The Ultimate Resource on How to Write Powerful Advertising Copy from One of America’s Top Copywriters and Mail Order EntrepreneursRead more
£15.20 -
Absolut Book: The Absolut Vodka Advertising Story
Highlighting the award-winning marketing and advertising campaign of Absolut Vodka, this art and design book features over 250 pages of magnificent bottle art and iconic ads.The absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden.
The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand’s values, often containing little challenges to the reader to interpret just what’s happening inside the ad.
Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world-famous glass art.
In Absolute Book author, Richard Lewis of TBWA Chiat/Day, Absolut’s advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they’ve taken to keep it perpetually fresh.
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£2.40 -
Advertising as Communication (Studies in Culture and Communication)
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.Read more
£30.80 -
The 1921 Annual of Advertising Art: The Catalog of the First Exhibition Held by The Art Directors Club: The Catalog of the First Exhibition Held by The Art Directors Club
In 1920, the newly formed Art Directors Club resolved to prove their work worthy of artistic consideration, rather than be seen as just signage for selling products. This reproduction of their first exhibition’s catalog features more than 300 of the finest illustrations of the day, including magnificent advertising art by Maxfield Parrish, Norman Rockwell, N. C. Wyeth, Sarah Stilwell Weber, and other luminaries.Read more
£9.50£16.10 -
The Fall of Advertising and the Rise of PR.
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build.Read more
£23.20 -
Drawn to Drink: Fifty Years of the Advertising and Illustration of Drinks (50 Years)
A miscellany of illustrations for advertisements, leaflets, posters, articles, and books on drinks – both alcoholic and non-alcoholic.Read more
£9.20£9.50 -
Advertising For Dummies
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to:
- Identify and reach your target audience
- Define and position your message
- Get the most bang for your buck
- Produce great ads for every medium
- Buy the different media
- Create buzz and use publicity
- Research and evaluate your competition
Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
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£11.40Advertising For Dummies
£11.40 -
Amazon Advertising: An Author’s Guide to Selling More Books – How to Make Your Ads Work
How to turn your Amazon Ads into a well oiled machine that earns you money while you sleep!
I’ll cut to the chase. Amazon Ads work, plain and simple. You just need to understand the system. Here are just some of the things this book will show you…
- Understand Amazon search: This is where most buyers start but it’s not as straightforward as you might think.
- Categories: Learn the importance of categories and how they affect sales.
- Relevancy: Easy to get wrong. Bad news when you do. Learn what it is and why it’s so important.
- Copywriting: Learn the basics of creating better sales copy.
- Sponsored Ads: Understand the difference types of Ads and their limitations.
- Optimisation: Ads don’t always start out perfect. Learn how to interpret the dashboard data and refine your ads over time.
- Reports: Learn how to use reports to filter out the things that aren’t working and improve the things that are.
- What to do if all else fails: I won’t lie, it can happen. If it does, then there will be only a handful of possible causes. I’ll show you how to pinpoint them.
Apparently, a picture is worth a thousand words. That’s handy …
Includes over 100 images and screenshots.
You’ve done the writing. Now it’s time to do the selling. Get started now.
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£7.60 -
Are You Ready For Paid Ads?: How to get your business ready for massive growth
Have you ever wondered what paid advertising actually is?
Wondered how to master the magic art of Google Ads so your pay per click spend drives revenue?
Tried Facebook, Instagram and LinkedIn advertising but not reaped the rewards?
It’s time to choose a digital marketing book that unearths the expert’s secrets to success, so your paid advertising starts to work in your favour.
If you are responsible for the marketing strategy in your company – or want to understand more about entrepreneurial marketing, then this book is the perfect introduction to paid ads.
Not only will you learn to avoid eye wateringly expensive mistakes, but you will understand the role PPC ads plays in the larger marketing ecosystem.
Key breakthroughs you will discover include;
- Understanding how paid advertising works top level and being comfortable talking about goals and objectives in management meetings
- Knowing where and when paid advertising sits in your overall marketing strategy to actively drive your business goals
- How to avoid misguided decisions caused y the dangerous marketing myth ‘paid ads = sales’
- Discovering that good advertising campaigns are based on many different factors not just sales
- Understanding how and why your website needs to track visitor activity before you invest any money on advertising
- How to hire a good paid ads agency or an in-house specialist
Think of this book like a long letter from a friend who wants to see you succeed. By reading this book you will get a non-technical, to the point understanding of paid advertising overall – without losing time and valuable budget and instead make your money work for you!
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£5.70 -
Coca Wine: Angelo Mariani’s Miraculous Elixir and the Birth of Modern Advertising
A lavishly illustrated history of coca wine and the revolutionary advertising methods that made it a world-wide successOne of the oldest and most potent natural stimulants, the leaves of the coca plant are the organic source from which cocaine is synthesized. Fresh coca leaves and products made from them have verified medicinal and healing properties–and not the same addictive qualities or negative side effects as cocaine. In the late 19th century coca products became hugely successful in Europe and the United States. The most famous was Vin Mariani, a coca-based tonic wine developed by Corsican pharmacist Angelo Mariani (1838-1914). Many celebrities sang its praises, including Pope Benedict XV, Sarah Bernhardt, Thomas Edison, H. G. Wells, and the doctors of Ulysses S Grant, who credited Vin Mariani with giving him the strength to finish his memoirs before his death.
In this full-color illustrated history of coca wine, author Aymon de Lestrange follows Mariani’s interest in coca from its medicinal applications as an anesthetic to the creation of the tonic wine. The author explores the botany of coca, how it differs from cocaine, its traditional use in pre-Columbian America, and scientific studies on coca from the 17th through 19th centuries, including from Sigmund Freud, who was a known user.
Looking to the future of coca, the author shows how it has gained renewed interest in the scientific community for its therapeutic and nutritional properties and in the spiritual community, which is seeking to rehabilitate the reputation of coca, the sacred plant of the Incas.Read more
£9.50£23.80 -
Advertising Sin and Sickness: The Politics of Alcohol and Tobacco Marketing, 1950-1990
Temperance advocates believed they could eradicate alcohol by persuading consumers to avoid it; prohibitionists put their faith in legislation forbidding its manufacture, transportation, and sale. After the repeal of the Eighteenth Amendment, however, reformers sought a new method of attack – targeting advertising. In “Advertising Sin and Sickness”, Pamela E. Pennock documents three distinct periods in the history of the national debate over the regulation of alcohol and tobacco marketing. Tracing the fate of proposed federal policies, she introduces their advocates and opponents, from politicians and religious leaders to scientists and businessmen. In the 1950s, the Woman’s Christian Temperance Union and other religious organizations joined hands in an effort to ban all alcohol advertising. They quickly found themselves at odds, however, with an increasingly urbane mainstream American culture. In the 1960s, moralists took backstage to consumer activists and scientific authorities in the campaign to control cigarette advertising and mandate labeling. Secular and scientific arguments came to dominate policy debates, and the controversy over alcohol marketing during the 1970s and 1980s highlighted the issues of substance abuse, public health, and consumer rights. The politics of alcohol and tobacco advertising reflect profound cultural dilemmas about consumerism and private enterprise, morality and health, scientific authority and the legitimate regulation of commercial speech. Today, the United States continues to face difficult questions about the proper role of the federal government when powerful industries market potentially harmful but undoubtedly popular products.Read more
£31.20 -
NovaPulse Advertising: A Roadmap To Financial Success: UNLOCKING BUSINESS CREDIT: Master the Art of Building and Managing Business Credit for Prosperity and Growth” by Crystal…
Introducing “Unlocking Business Credit: A Roadmap to Financial Success” In the dynamic world of business, one key element stands between a dream and a thriving reality: financial stability. For entrepreneurs and established companies alike, the path to success often hinges on their ability to access and manage credit effectively. In “Unlocking Business Credit,” we embark on a journey that demystifies the complex landscape of business credit, providing you with a comprehensive roadmap to navigate the financial intricacies that can make or break your venture. This book is your ultimate guide to harnessing the power of business credit to fuel growth, secure investments, and ultimately, achieve the financial success you’ve always aspired to. So, if you’re ready to unlock the doors to financial prosperity, join us on this transformative journey as we unveil the secrets to mastering business credit. Your path to success begins here.Read more
£18.90
