• Advertising the American Dream: Making Way for Modernity, 1920-1940

    It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses.

    As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media—radio broadcasts, confession magazines, and tabloid newspapers—Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring “consumption ethic.”

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    £31.60
  • Ad Law: The Essential Guide to Advertising Law and Regulation

    01

    Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentially offensive, harmful, or misleading, it can ‘go viral’ in just the click of a mouse, and the implications of breaching those laws are likely to be both damaging and costly to a brand’s reputation, its creative work, and the strategic planning behind it.

    Now offering level-headed advice on everyday questions encountered when designing and running promotional campaigns, Ad Law, the new book from the Institute of Practitioners in Advertising (IPA), is the ultimate handbook to the law and regulation of advertising and marketing communications. Containing guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, this book expertly leads readers through the most applicable laws and regulations, common pitfalls and the practicalities behind them, such as the new industry-standard client/agency agreement.

    Covering issues such as intellectual property, privacy and defamation, plus the self-regulatory framework, Ad Law is the ideal companion for any advertising and marketing professional, or lawyer working within these sectors.

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    £40.20
  • Creative Advertising: Ideas and Techniques from the World’s Best Campaigns

    08
    Entertaining and inspirational, Creative Advertising is a ‘must have’ for all designers, art directors, copywriters, and students of advertising – in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.

    Unravels the creative processes behind some of the most original and effective campaigns of recent years, showcasing over two hundred examples of international advertising from media including magazines and billboards, television, cinema and the Internet.

    Highlights different methods for creating original and unforgettable advertisements, from finding the elusive ‘big idea’ to re-working classic techniques. Covers award-winning work from some of the biggest and most influential names in the industry, alongside exciting young agencies. All brilliantly demonstrate a fascinating range of approaches including

    • Ways of visualizing concepts

    • The art of illusion and paradox

    • Using metaphor and analogy

    • Deploying shock tactics and humour

    Includes interviews with international professionals, providing unique insights into the working practices of top creatives.

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    £8.80
  • Guerrilla Advertising: Unconventional Brand Communication

    06
    This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured/grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.

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    £8.20
  • Mad Men & Bad Men: What Happened When British Politics Met Advertising

    08

    From the moment Margaret Thatcher met the Saatchi brothers, elections campaigns would never be the same again. Suddenly, every aspiring PM wanted a fast-talking, sharp-thinking ad man on their team to help dazzle voters. But what were the consequences of their fixation with the snappy and simplistic?
    Sam Delaney embarks on a journey to expose the shocking truth behind the general election campaigns of the last four decades. Everything is here – from the man who snorted coke in Number 10 to the politician who fell in love with her own ad exec, from the fist-fights in Downing Street to the all-day champagne binges in Whitehall offices. Sam Delaney talks to the men at the heart of the battles – Alistair Campbell, Peter Mandelson, Tim Bell, Maurice Saatchi, Norman Tebbit, Neil Kinnock – and many more.
    Dark, revealing and frequently hilarious, Mad Men and Bad Men tells the story of how unelected, unaccountable men ended up informing policy – and how the British public paid the price.

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    £6.20
  • Graphis Advertising Annual 2023

    Graphis Advertising Annual 2023

    Explore the A to Z of modern advertising.

    Graphis Advertising 2023 From Issey Miyake’s architectural style to Netflix key art, this comprehensive volume features over 400 award-winning pieces of styles, movements, and trends that have shaped international advertising this past year.

    A phenomenal homage to some of the finest work selected by an acclaimed international jury of ad agencies creative directors. Each ad takes readers behind the scenes of the imagery with personal tales of inspiration and the passion, intent, and results behind each project.

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    £54.20
  • The Theory Of Psychology And Advertising: Discover The Aspects Of The Psychology Of Advertising

    5,000. That is the number of advertisements that the typical client is introduced to every day. You are logical thinking… “How on earth would I have the option to make people notice my promotions?” Advertisers have since a long time back observed that they can utilize cerebrum examination to find what sticks out, has an impression, persuades, and prompts the exhibit of acquisition. That being said, you can use mind exploration to guarantee that your advancement is truly working. Okay, that is extraordinary. Nonetheless, how? To sort out some way to make your promotions truly work, by work I mean to make people buy your thing, keep on examining
    This book covers all of the fundamentals of selling with a more significant understanding of the association between our human mental inclinations and making an advertisement that passes on the message you really want them to get. You will find:
    -Area 1 – Overview: Psychology Of Advertising
    -Area 2 – Advertising and Psychology: Understanding The Link
    -Area 3 – What Is The Psychology of Salesmanship?
    -Area 4 – Learn The Psychology of Colors
    -Area 5 – Advertising Yourself As A Brand
    -Segment 6 – Decoding The Subliminal Messages
    -Segment 7 – Attracting Your Targeted Customers
    -Segment 8 – Your Key To Success Advertising “Truth”

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    £7.00
  • Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers

    06
    Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don’t befooled – online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States.

    Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes – examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness.

    From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.

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    £3.60
  • Laughing@Advertising

    02
    In Laughing@Advertising Bob Hoffman has collected his most irresponsible and inappropriate blog posts, essays, and cave drawings. You might say it’s 200 pages of insults, wise cracks, cheap shots, and dirty words. In other words, fun for the whole family! Hoffman is out to disrupt the disruptors — those somber, imperious souls who have made marketing and advertising such an earnest and humorless endeavor. This may be the silliest, most injudicious book about the ad industry you’ve read. And in some unwholesome way, the truest and funniest.

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    £5.90
  • Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet (FSG Originals x Logic)

    05
    In Subprime Attention Crisis, Tim Hwang investigates the way big tech financialises attention. In the process, he shows us how digital advertising – the beating heart of the internet – is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself – much like subprime mortgages – is wildly misrepresented. And if online advertising goes belly-up, the internet – and its free services – will suddenly be accessible only to those who can afford it. Deeply researched, convincing, and alarming, Subprime Attention Crisis will change the way you look at the internet, and its precarious future. FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today

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    £10.40
  • Selling Local Advertising: The Best Kept Insider Secrets To Create Local Advertising Sales, FAST!

    02

    Unlock the Secrets of Successful Local Advertising Sales with Selling Local Advertising. This book is specifically designed for advertising sales reps and their managers selling to small business owners. Say goodbye to the myths and misinformation that are holding you back and start selling with confidence.

    With insights from an experienced advertiser and business owner who has bought and sold hundreds of thousands of dollars in local advertising, Selling Local Advertising will give you a unique perspective on the mind of your prospects. Say goodbye to the common challenges faced by sales reps such as unqualified prospects, budget limitations, and price objections.

    Transform yourself from a “pest” to a valuable business advisor and never run out of eager prospects again. The complete system for selling advertising is revealed in detail, from finding the right prospects to closing the sale. With a focus on real-world, tested, and proven methods, you’ll be able to sell more advertising and see better results for your clients.

    Take advantage of the author’s personal experience and expertise in selling advertising to small businesses. No more trying to sell advertising to closed-minded prospects. Concentrate on easy and effortless sales, and see your clients look forward to your visits and refer you to their business friends.

    Discover:

    1. The insider’s guide to selling advertising to local small businesses
    2. The truth behind the lies and myths holding you back from success
    3. A unique perspective on the mindset of small business owners
    4. Strategies for overcoming common sales challenges
    5. How to transform yourself into a valuable business advisor
    6. A comprehensive system for selling advertising
    7. Proven methods for boosting your sales
    8. Personal insights from an experienced advertiser and business owner
    9. A streamlined guide that only includes what works
    10. The key to closing more sales and building lasting relationships with clients.

    This book is not 300 pages because it only includes what works. Read it fast, take notes, and hit the ground running. You’ll be glad you did. Order your copy of Selling Local Advertising today.

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    £11.40
  • Do Instagram and Facebook Ads Like a Boss: An Ultimate Facebook and Instagram Advertising Guide For Beginners (Instagram marketing, online ads, social media marketing)

    Facebook has 2.32 billion users, Instagram has 1 billion users. In total, the Internet has 4.38 billion users.
    Do you want to get customers from these social media for cheap? Read on!

    With Facebook and Instagram advertising you can reach specific people, based on their interests, behavior, geographical position, and demographical characteristics.

    These options provides you with the possibility toof showing your ads to those people who you really need it.

    However, you need to know how to do it efficiently.
    Otherwise, you may lose your money!

    This book will provide you with the ultimate guide on creating ads within Facebook and Instagram.

    – What is the key to success in Facebook Advertising?

    – How to correctly setup an ad account?

    – What are the 4 key steps to create advertisement in Facebook Ads Manager?

    – How to setup Instagram Ads?

    – How to monitor an ads’ performance effectively?

    – How to avoid common mistakes?

    And all this you get for the price of a cup of coffee.

    So, scroll to the top of the page and click the “BUY NOW” button!

    And you can still get this Kindle book for free since it is enrolled in Kindle Matchbook program. The book will be available for free when you purchase the paperback version from Amazon.com.

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    £11.80
  • Reason Why Advertising: the forgotten book that reshaped marketing in America -18 years before Hopkins’ Scientific Advertising!

    The forgotten book that defined Advertising as salesmanship in print… finally available!

    If you’re familiar with the marketing masterpiece titled Scientific Advertising you’re probably familiar with its author as well, Claude Hopkins.

    John E. Kennedy, Albert Lasker, and Hopkins worked together at Lord & Thomas, the #1 advertising firm at the time in America. Together they completely reshaped the way the world advertised, using a scientific approach to determine what worked best and what was worth investing in.

    But while Hopkins’ book became a must for all the marketing experts and the advertisers around the world during the past and the current century, Kennedy’s book is still a hidden gem that needs to be discovered by the international marketing community.

    This fresh, annotated edition of the untouched original manuscript will serve this purpose.

    Furthermore, this book will help you face the biggest challenge Kennedy, Hopkins, and Lakser had to face at their time: believability.

    «The History of Advertising could never be written without first place in it being given to
    John E. Kennedy, for every copywriter throughout the length and breadth of this land, is today being guided by the principles he laid down.»

    Albert Lasker

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    £10.50
  • Advertising and Promotion: An Integrated Marketing Communications Perspective

    08
    Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.

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    £0.70
  • Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands (6) (Rockport Universal)

    Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.

    Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.

    Featured principles are as diverse as:
     

    • Authenticity
    • Social Responsibility
    • World Building
    • Gatekeepers
    • Rituals and routine

    Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

    The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

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    £21.00£26.60
  • Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message, and Media (Routledge Studies in Marketing)

    This book explores the ways in which the environmental factor of advertising can influence children’s food choice and health status, and how it contributes to the significant public health issue of childhood obesity.

    Food Advertising and Childhood Obesity seeks to gain a better understanding of children’s food choice based on children’s exposure to different advertising by analyzing food type, brand mascot physique, health messages, and media. The book begins by reviewing the ways in which children become consumers and the role of advertising in this process. It then explores a range of advertising variables in children’s food choice and consumption. This includes theoretical and practical discussion of foods and brand mascots, health messages embodied in food advertising, and comparisons of the effects of different advertising based on entertainment level, such as using new media to present ‘advergames’ supported by television advertising. Each chapter is supported with relevant theories and a research summary is presented on each topic for clarification. The book also introduces some ways of constructive working with children and concludes with a chapter dedicated to market research and children.

    Written for students and practitioners of marketing, market research, and advertising, especially within the global food industry, this book offers readers a new approach to understanding child food choice and consumption that will inform effective corporate social responsibility strategies to address this issue.

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    £16.50
  • Art of Advertising, The

    01
    Advertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and exploited many formats, including calendars, bookmarks and games. This collection of essays examines the extent to which these standalone advertisements – which have survived by chance and are now divorced from their original purpose – provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics and local history. Copiously illustrated from the world-renowned John Johnson Collection of Printed Ephemera and featuring work by influential illustrators John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past.

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    £26.20£28.50

    Art of Advertising, The

    £26.20£28.50
  • The Art of Advertising: George Lois on Mass Communication

    A very successful art director provides insights into many of his most famous advertising campaigns in every print medium and on television and reveals the influences of past and present art movements in modern graphic work

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    £110.80
  • All Made Up: 100 Years of Cosmetics Advertising (Popular Culture)

    01

    A history of printed cosmetics advertising throughout the 20th-century, this study charts the growth of mass-circulation magazines and how they led to a huge increase in advertising space and, by beginning of the 21st century, had to compete with those in other media such as television and the internet. Showing how advertising became the engine of capitalism that directed political destinies and even influenced international conflicts and military victories by means of propaganda, this references pays special attention to the ways in which the cosmetic advertising industry became a dominant driving force in Western culture. Eighty beautiful, full color reproductions of ads, taken from the Library of Historic Advertising, are also included in this fascinating look at the history of how cosmetics have been sold.

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    £1.00
  • Advertising Now! Print (Midi Series)

    01
    The world’s sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer’s attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world’s best contemporary advertisements highlights the work of designers in over 40 countries. Organized by subjects, such as socio-political, food and beverage, cars, technology, and media, the ads are dated and annotated with information on the design agencies, clients, and products. Also included are case studies illustrating, for example, how an ad campaign can be made on a small budget or how an advertisement can be adapted for different cultures. This guide is a must-have for advertising students and professionals, graphic designers, and anyone who’s interested in the different ways products are advertised around the world.

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    £35.80
  • Advertising Revolution: The Story of a Song, from Beatles Hit to Nike Slogan

    02
    The story of “Revolution” by the Beatles, from its origin as a protest song of the 1960s, to it becoming the musical backdrop for one of the most famous, influential, and controversial adverts of all time.

    In 1987, Nike released their new sixty-second commercial for Air shoes—and changed the face of the advertising industry. Set to the song “Revolution” by the Beatles, the commercial was the first and only advert ever to feature an original recording of the FaUb Four. It sparked a chain of events that would transform the art of branding, the sanctity of pop music, the perception of advertisers in popular culture, and John Lennon’s place in the leftist imagination.

    Advertising Revolution traces the song “Revolution” from its origins in the social turmoil of the Sixties, through its controversial use in the Nike ad, to its status today as a right-wing anthem and part of Donald Trump’s campaign set list. Along the way, the book unfolds the story of how we came to think of Nike as the big bad wolf of soulless corporations, and how the Beatles got their name as the quintessential musicians of independent integrity. To what degree are each of these reputations deserved? How ruthlessly cynical was the process behind the Nike ad? And how wholesomely uncommercial was John Lennon’s writing of the song?

    Throughout the book, Alan Bradshaw and Linda Scott complicate our notions of commercialism and fandom, making the case for a reading of advertisements that takes into account the many overlapping intentions behind what we see onscreen. Challenging the narratives of the evil-genius ad conglomerate and the pure-intentioned artist, they argue that we can only begin to read adverts productively when we strip away the industry’s mysticism and approach advertisers and artists alike as real, flawed, differentiated human beings.

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    £6.70
  • Visual Persuasion: The Role of Images in Advertising

    “Paul Messaris is an extremely thoughtful commentator on the world of visuals. He has studied advertising visuals for many years and his insights are always stimulating and sometimes, even controversial. This book makes an important contribution to the literature in two fields: visual communication and advertising. I recommend it for faculty and students as well as professionals in the advertising field.”

    –Sandra Moriarty, Professor University of Colorado

    “With an informal writing style and examples both thoughtful and illustrative, Paul Messaris in his Visual Persuasion leads the reader through the often complex field of visual literacy related to advertising images with high style and intellect. When so much information is conveyed through quickly edited and carefully controlled mass media images, Visual Persuasion is a vital book toward understanding the impact on individuals, cultures, and society of persuasive visual messages.”

    –Paul Martin Lester, Ph.D, Author of Visual Communication with Messages

    “A smartly reasoned and elegantly written treatment of visual argumentation authored by one of America′s most respected authorities on visual communication. “

    –James Lull

    The pictures in TV commercials, magazine ads, and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of these unique aspects of advertising. By virtue of their ability to simulate the appearance of the physical world, pictures can become surrogate objects of desire or other emotions which ads subsequently associate with products. By exploiting viewers′ assumptions of a direct, automatic connection between photography and reality, images can serve as proof of advertising claims. Because of the implicit nature of visual argumentation and the relative lack of social accountability that images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if they were spelled out verbally. Using these characteristics of visual persuasion as a starting point, this important book analyzes a variety of commercial, political, and social-issue advertisements. A separate chapter examines the role of pictures in cross-cultural advertising. Visual Persuasion is recommended for upper-level undergraduate students and graduate students in communication and media studies. It also contains insights that will be valuable to students in courses in cultural studies, sociology, anthropology, and advertising.

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    £63.80
  • Instant Advertising (Instant Success Series)

    08

    From the international go-to guys in small business know-how:

    Your source for the strategies, skills and confidence every business owner needs to succeed

    Remember what it was like learning how to ride a bicycle? Now imagine how it would’ve been if you’d tried to do it blindfolded.

    Pretty scary, right?

    Yet, right now, all over the world, millions of men and women are trying to make a go of running small businesses without a clear picture of where they’re going or how to get ahead. No wonder so many small businesses fail in their first year of operation.

    Don’t become another statistic. Let the Instant Success Series show you how to get up on that Schwinn and ride it to success.

    Written by whiz kid entrepreneur and renowned international business coach Bradley Sugars, the Instant Success Series arms hardworking independent business owners like you with all the tools for success. Instant Success books tackle an array of business topics using strategies developed by Sugars and the crack business coaches at Action International, a global network that has helped nearly half a million business owners, worldwide, realize their dreams of success.

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    £19.00
  • TGSC | Classic Advertising Wall Calendar 2024 | 16 Months | Monthly 2023 Calendar & 2024, Family Wall Planner 2023-2024. Wall Planners, Yearly Wall Planner 2023/24, Holiday…

    • This high quality 2024 calendar is perfect for history lovers. While featuring a selection of carefully chosen classic posters that are recognisable the world over, the large grid is ideal for the home and office with space for birthdays and notes.
    • Keep Organised | Stay inspired all year with our Classic Advertising wall family calendar. A home essential, with a spacious grid each month providing ample room to jot down crucial events like birthdays, anniversaries, appointments and more, perfectly designed for effortless scheduling even on the busiest of days!
    • FSC Paper | This 2024 calendar family planner is printed on sustainable high-quality FSC-certified paper. Each month you’ll not only enjoy art and photographic imagery and an effortless planning experience, but also be able to stay organised while supporting the environment. Please visit our Amazon brand store to learn more on recycling our products.
    • Dream, Plan & Achieve | This is a 2024 calendar month to view 16-months, with the last 4 months of 2023 leading into 2024. This is a truly stunning Classic Advertising calendar 2024 family planner. Plan the year you deserve with our 2024 planner!
    • High Quality Images | Elevate your space, showcasing captivating Classic Advertising imagery in high-quality resolution. Each month comes to life with vivid colours and stunning details, making this premium calendar a perfect centrepiece for any room.
    • Thoughtful Gift | Gift a loved one with the Classic Advertising calendar you know they will love! An ideal present for family members or colleagues to replace their 2023 wall calendar. Looking for headteacher gifts, or son / daughter starting university? Treat them to an essential 2024 academic planner as one of their university essentials.
    • Versatile | Perfect for home or office. Adorn your living room with our stunning Classic Advertising organiser planner, or display above your desk as a 2024 monthly planner to keep track of those deadlines. Utilise it in the kitchen for tracking shopping and delivery dates. Our Gifted Stationery hanging wall calendars have all your needs covered.
    • Perfect Size | Our family calendar measures 30 x 30cm (12″x12″) and is a perfect fit for any home! It arrives shrink wrapped and unfolds to a size of 30 x 60cm (12″x24″). The first page showcases the last 4 months of 2023, creating a 16-month overview. Each month of 2024 is featured on a separate page, with a captivating image at the top and a day-by-day breakdown below.
    • Explore | From a vast selection of calendars from The Gifted Stationery Company, featuring Animals, Humour, Art, Floral, Food, Funny Corner, Icons, Natural World, and more. Find the perfect companion to inspire and organize your days with style and charm!
    £9.50
  • Advertising and Integrated Brand Promotion

    Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O�Guinn/Semenik’s popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today’s digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, TikTok, Instagram, Adidas and Nike. You examine concepts in the context of advertising practice as you follow the processes of an advertising agency. Leading theory and practice keeps content relevant and applicable whether you are pursing business, marketing communication or advertising. MindTap digital resources further strengthen understanding.

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    £69.30
  • The World In Prints: The History of Advertising Posters from the Late 19th Century to the 1940s

    01
    • Chronicles the influence of the art poster in France and its rapid spread across Europe and United States
    • Offers readers an artist’s poster tour of the development of the art poster

    The lowly placard, a quick and efficient device used to spread news or advertise goods, ascended to the level of a respected art form in the late 1800s in France. The ‘art poster’ was born at the convergence of new aesthetic movements, technological advances and societal changes. Fine artists were swayed from their lofty perches to join the practical arts, influenced by the egalitarian spirit of the Arts and Crafts movement. Artist Jules Cheret, ‘Father of the Modern Poster,’ perfected a means of high-quality printing that produced large, colour saturated images. An emerging middle class was the ready target for the consumption of newly manufactured goods, literary publications, theatrical events and leisure time entertainment.

    A sea of gorgeous images added a joie de vivre to everyday life, introducing a period of French life now known as the Belle Époque.

    These posters, although ephemeral in intent, have been collected and continually reproduced over the subsequent decades, a testament to their timeless beauty and emotional depth. This book chronicles the influence of the art poster in France and its rapid spread across Europe and United States, and offers to the readers an artist’s poster tour of the development of the art poster.

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    £25.50£28.50
  • 930 Matchbook Advertising Cuts of the Twenties and Thirties (Dover Pictorial Archive)

    01
    Add period flair to graphic projects with rare cuts of advertising art that once decorated matchbook covers. Hundreds of royalty-free images promote everything from holiday getaways to “Scientific Body Sculpturing.”

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    £71.40
  • A Secret History of Brands: The Dark and Twisted Beginnings of the Brand Names We Know and Love

    05
    The true—and often shocking—stories behind some of the biggest names in business.

    We live our lives immersed in name brand products. What most of us don’t know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even blatant racism.

    A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel, and BMW, among others. Learn about:

    • the mystery of the cocaine content of Coca-Cola
    • the Hitler-Henry Ford connection
    • why Bayer is famous for aspirin, but began their journey with Heroin
    • how Kellogg’s Corn Flakes were crafted to deter sexual arousal
    • and more

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    £4.70
  • Advertising Account Planning: Planning and Managing Strategic Communication Campaigns

    This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include:

      • Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to life

      • A new chapter on International Advertising addressing the challenges of managing a global campaign

      • Pedagogical features and visual aids to support student learning and comprehension, including reflective questions and mini-cases drawn from current industry examples

      • New and expanded content covering digital marketing and technologies; the customer journey; ethics and corporate social responsibility; global positioning of the brand; paid, earned and owned media; influencer marketing, and campaign measurement and analytics

      Providing a full understanding of the advertising account planning process, this textbook is perfect for both the industry and classroom. The textbook will equip students of Marketing Communications, Advertising Management and Brand Management with the knowledge and skills they need to plan and manage a strategic communications campaign, including prominent advertising student competitions such as American Advertising Federation ( AAF) National Student Advertising Competition ( NSAC) or the Collegiate EFFIES.

      Online resources include PowerPoint slides and a test bank.

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      £34.20
    • How To Write Your Book Without The Fuss: The definitive guide to planning, writing and publishing your business or self-help book

      08
      If you’re an entrepreneur with a message and you want to reach your best clients, raise your credibility as an expert and become an authority in your industry, then writing your book and getting it published is vital. Now it’s easier than ever to get published, it’s even more important that the book you write is not just good, but exceptional. ‘How To Write Your Book Without The Fuss’ will show you exactly how to write for maximum impact, influence and income, so that you will have a book that brings business. This incisive guide for expert entrepreneurs will enable you to:

      • Plan and write your best book by applying the AUTHOR Model
      • Craft a winning title and sub-title to maximise interest and impact
      • Overcome writer’s block for good with the WRITER Process
      • Write a book that brings business and positions you as an authority
      • Know your publishing options and choose the right route for you
      • Develop and protect your valuable intellectual property. Lucy McCarraher is Managing Editor of Rethink Press and has published over 350 niche non-fiction books. She is the Publish Mentor for Key Person of Influence UK and Singapore where she coaches several hundred entrepreneurs each year on planning, writing and publishing books that bring business. Joe Gregory has a background in advertising and marketing and is Managing Publisher of Rethink Press. In 2003, after seeing first hand what writing and publishing a book could do for his own business, he decided to focus exclusively on publishing books by experts to increase their income and raise their authority.

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      £9.50
    • Stranger to Customer:: The Acquisition.com $100M Blueprint for Sales Success

      In “Stranger to Customer: The Acquisition.com $100M Blueprint for Sales Success,” discover the secrets behind turning complete strangers into enthusiastic buyers. Unveil the strategies and tactics that propelled Acquisition.com to a remarkable $100 million in sales, and learn how to apply them to your own business. Whether you’re a seasoned marketer or just starting out, this book provides actionable insights that will transform the way you approach sales and customer acquisition. Get ready to captivate your audience, boost your revenue, and master the art of converting strangers into loyal customers.

      “Get Your Copy Now and Transform Your Business!”

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      £6.20
    • Advertising Works: Cases from the Advertising Effectiveness Awards, IPA 2002

      Advertising Works 12:
      The award-winning case studies in Advertising Works 12 provide a wealth of practical guidance about how to create effective campaigns and evaluate marketing investment. It has been described as “being the cutting edge of new thinking in the marketing communications industry” by Lord MacLaurin, the Chairman of Vodafone.

      The book features 23 case studies describing real-life campaigns that illustrate the effective use of advertising or other communications disciplines. Every campaign won a major prize at the 2002 IPA Effectiveness Awards. Each case study describes in extensive detail:
      ƒ{ The objectives of the campaign
      ƒ{ Development of the brand and communications strategy
      ƒ{ Campaign execution
      ƒ{ Media thinking and planning
      ƒ{ Results of the campaign, including measurement of effects on sales or behaviour

      The case studies demonstrate ¡¥best practice in action¡¦, and provide a practical source of ideas and inspiration for a wide range of marketing problems. Winston Fletcher, Director of Delaney Lund Knox Warren, described it as “the most thorough, comprehensive and convincing collection of advertising case histories in the world.”

      Like the other volumes in the series, Advertising Works 12 represents a major contribution to our understanding of how communications work. The book proves that advertising and marketing expenditure can be judged against measurable criteria and that investment in communications can directly increase brand equity, corporate profits and shareholder value. Advertising Works 12 contains practical lessons from which all advertising and marketing professionals can learn and profit.

      Advertising Works 12 illustrates the successful use of:
      ƒ{ Media advertising, including TV, print, radio, outdoor and cinema
      ƒ{ Internet
      ƒ{ Ambient media
      ƒ{ Sponsorship
      ƒ{ Sales promotion
      ƒ{ Direct marketing
      ƒ{ SMS/WAP
      ƒ{ Public relations
      ƒ{ Integrated brand communications

      Contents:

      Gold winners;
      Barnardo¡¦s [Charity] Bartle Bogle Hegarty
      Halifax [Financial] Delaney Lund Knox Warren
      Skoda [Automotive] Fallon

      Silver winners:
      Hastings Hotels [Leisure] A V Browne
      The Economist [Media] Abbott Mead Vickers.BBDO
      Sainsbury¡¦s [Retail] Abbott Mead Vickers.BBDO
      Walkers Crisps [Food Snacks] Abbott Mead Vickers.BBDO
      Waitrose [Retail] Banks Hoggins O¡¦Shea FCB
      Olivio/Bertolli [Food Spreads] Bartle Bogle Hegarty
      Ocean Spray [Soft Drinks] Bates UK
      Domino¡¦s [Restaurants] BLM Media
      Budweiser [Drink] BMP DDB
      The Dairy Council [Milk] BMP DDB and OMD UK
      Hovis [Bread] BMP DDB
      Marmite [Food Spreads] BMP
      Volkswagen [Automotive] BMP DDB and Volkswagen UK integrated communications agencies
      Volkswagen Passat [Automotive] BMP DDB and Volkswagen UK integrated communications agencies
      Kellogg¡¦s Fruit Winders [Confectionery] Leo Burnett
      Tesco [Retail] Lowe
      Police recruitment [Public Sector] M&C Saatchi
      Anti-drink-driving campaign [Public Sector] McCann Erickson
      BT Cellnet and Big Brother 2 [Media] PHD Media
      Britannia [Financial] Walsh Trott Chick Smith

      Bronze winners:
      Advertising Works 12 also includes brief summaries of the following case studies:
      Lynx [Personal care]
      BT Retail [Telecoms]
      Benadryl [Pharmaceuticals]
      Bakers Complete [Petfood]
      Dr Beckmann Rescue Oven Cleaner [Household goods]
      Manchester Evening News [Media]
      Rimmel [Cosmetics]
      Tommy¡¦s [Charity]
      Stella Artois [Drink]
      Damage seatbelts campaign [Public Sector]
      Sainsbury¡¦s [Retail]
      Post Office [Retail/Financial]
      Mr Kipling [Food]

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      £2.20
    • Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy

      01

      From the author of “Introduction to Programmatic Advertising.”

      This book is your ultimate guide to the advertising data landscape. It covers everything from basic concepts all the way to developing a successful data strategy. You will learn where advertising data comes from and how it flows around the ecosystem. It will help you understand what data is available for targeting from third-party vendors, as well as standalone advertising platforms such as Facebook, Google, or Amazon. Data Management Platforms (DMPs) are explored in depth, with detailed profiles of the most popular providers. All of this is set into context of key privacy regulations, including General Data Protection Regulation (GDPR). The final chapter gives you a blueprint for designing your own successful data strategy.

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      £13.50£16.10
    • The Language of Advertising: Written Texts (Intertext)

      01

      The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of ‘satellite’ titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts.
      Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between ‘reader’ and advertisement.
      The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:
      * a range of new advertisements, from Orange to Young Person’s Railcard
      * new material on internet advertising and its influence on paper texts
      * new material on advertising designed to be seen ‘on the move’
      * new activities to support student-directed study
      * updated Further Reading sections and a list of URLs for students to visit.

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      £20.90
    • Advertising Account Planning: New Strategies in the Digital Landscape

      01

      Advertising Account Planning teaches students to navigate the complex digital account planning processes. Incorporating insights from current advertising professionals, this core text explains what the account planner does and the research needed for account planning to be successful within the digital landscape.

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      £21.80
    • The Golden Age of Advertising, the 60s: The 60s

      04
      Ads from the space age With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade’s ads touted perceived progress (such as Tang-?just add water?) while striving to reinforce good old American values. Stars like Raquel Welch, Sean Connery, Woody Allen, and Sammy Davis Jr. endorsed everything from sunglasses to bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. From forgotten cars such as the Studebaker Avanti, to cigarettes (?Marlboro… a man’s world of flavor?) to food, clothing, consumer products, furniture, travel, and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.

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      £40.50
    • Integrated Advertising, Promotion, and Marketing Communications, Global Edition

      Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers.

      MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

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      £61.70£64.60
    • Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising

      Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don’t just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere.

      “How many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read Badvertising, the world would be a more intelligent and prosperous place.” —Jonah Berger, New York Times bestselling author of Contagious and The Catalyst

      “Incisive and daring, Badvertising is the only book you need to truly understand both the inner workings of America’s ad agencies, and the minds of those who never cease to astound us with both their creative genius and profound stupidity. After just one reading, you’ll never see advertising the same way again.” —Drew Eric Whitman, bestselling author of Cashvertising

      How can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that causes so much advertising to be so bad?

      These are the questions answered in Badvertising. A provocative, truth-to-power exposé of ad agencies’ flaws, foibles, and failings—and why they matter to the consumer and to those in the business. Morris, an advertising legend known as “Tagline Jim,” surveys myriad advertising “agents of stupidity.” Hilarious, horrifying, and insightful, each chapter is a grenade lobbed into America’s ad bunkers.

      Badvertising is a candid, never-seen-before accumulation of real-world don’ts and more don’ts, providing valuable cautionary tales of advertising’s stupid side.

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      £10.10
    • The 5 Giants of Advertising

      01
      The history of advertising is detailed here through five of the world’s most influential figures in the field. Albert Davis Lasker, who changed the consumer habits of the American public with his campaigns for Palmolive, Kotex and Lucky Strike. Leo Burnett, who gave life to mythical characters such as the Marlboro man and the Green Giant. Marcel Bleustein-Blanchet, the Frenchman who earned a place at the side of the American giants. David Ogilvy, who brought British style to American advertising. And finally, Bill Bernbach, who invented a new style of advertising, inspiring unique and creative work for clients such as Levy’s bread and Polaroid film. This book profiles these pioneers and illustrates the campaigns that made them authorities in the advertising world. Although The 5 Giants Of Advertising focuses primarily on these men, it also includes many others who created, animated and reformed this profession. This book is a tribute to all these great talents who have made history with their contributions to the advertising industry.

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      £18.90

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