Americans have long enjoyed a fascination with advertising, a complex love-hate relationship. Ads are often connected with childhood recollections of favorite brands and characters–whether they are annoying, entertaining or persuasive, and the messages often lodge in our memories long after the actual product has disappeared from our consciousness.

“Melts in Your Mouth, Not in Your Hands.” “Does She or Doesn’t She?”

“Just Do It!” “Where’s the Beef?” These taglines are part of American culture, but few of us know the talented individuals who created the business of advertising.

Selling Creative – Advertising Men and Women in the Hall of Fame is about those extraordinary individuals who built brands with their creative ideas and drove the American economy, individuals who were mavericks in their industry. Their original ideas broke through barriers of what was possible in communication.

Bill Bernbach realized the value of smart creative work–if the ad is noticed you don’t have to keep repeating the same message. Bernbach’s agency led what was known as the Creative Revolution. Lee Clow, a native Californian and avid surfer, partnered with Steve Jobs to launch the first personal computer for Apple, “Why 1984 won’t be like 1984.” Cliff Freeman asked, “Where’s the beef?” and questioned overblown promises in America.

Selling Creativeprovides in-depth profiles of the culturally astute men and women who tapped into their generation’s fears and desires. This book tells the story of advertising’s Creative Revolution through the lives of the people who lived and worked in the era.

Selling Creative – Advertising Men and Women in the Hall of Fame tells the stories of the generation that changed advertising; they elected presidents, discovered affluent activists, and found the magic of persuasion in humor, wit and entertainment. These special men and women are part of our common history, and this book presents their stories for the first time in a cohesive, entertaining and accessible format.

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This book is a singing implication of the current status of the advancement business… However, one got done with a wonderful mix of jokes, obscenities, and humor.
In this book, the author has assembled his for the most part foolish and inappropriate blog passages, articles, and cave drawings. You might say it’s 200 pages of put-downs, jokes, disgraceful moves, and muddled words. In that capacity, redirection for the whole family! Hoffman is out to agitate the disruptors – – those grave, imperious spirits who have made advancing and publicizing such a genuine and affected endeavor. This may be the silliest, most indiscreet book about the promotion business you’ve examined. What’s more in some unwholesome way, the most authentic and generally intriguing.

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This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company’s name is KesselsKramer.

This book describes how to make something you like out of something you don’t. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image-making; and Alex Bogusky looks at ways to help capitalism grow up.

Advertising for People Who Don’t Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It’s intended for anyone who has ever hated a web banner or zapped an ad break.

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This book is aimed at anyone who is considering becoming an advertising creative, is studying to become one or would like to become a better one.

Packed with invaluable advice and insights from the author and other industry insiders, the book explains everything you need to know about working as an advertising creative but don’t get taught at college. Its engaging, straight-talking text explains the diverse set of skills that you need to make it as an advertising creative above-and-beyond the ability to write good adverts, and demonstrates: how to get the best out of the people you work with; how to present your work to clients; how to manage your career; even how to start your own agency.

Getting a job as an advertising creative is not easy. This book teaches you the intangible skills that are essential to get a job, survive, thrive and ultimately make it big in one of the most exciting industries on the planet.

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