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The MindBody Workbook: a thirty day program of insight and understanding for people with back pain and other disorders
This Workbook offers the reader a thirty-day structured journal to identify and express psychological issues that may be causing back pain, neck pain, fibromyalgia, irritable bowel syndrome, tension headaches, TMJ, and other disorders. The author, Dr. David Schechter, a former student of Dr. John Sarno, has developed a Workbook that guides the reader through a process of insight and awareness to harness the mindbody connection.From the Author: I’ve been fascinated by the mindbody connection since before medical school. The seminal event of my medical education in this regard was my own cure from chronic, unexplained knee pain with the guidance of John Sarno, MD from NYU’s Rusk Institute. After this personal success, I performed a follow-up study of his patients, under his auspices and determined that this approach proved successful in a remarkably high 77% of chronic back sufferers.
As my career has progressed, I’ve developed my own program of treatment that includes an office consultation and educational materials on this subject for my patients. This Workbook is a resource for people suffering from mindbody disorders that I may not personally be able to treat. With the help of a local physician to exclude more serious disease, they should be able to benefit greatly from the thirty-day structured journal approach, on their own, as my own patients do in my office. This Workbook has been used successfully by over 30,000 individuals as of 2022 and in published research studies. Author note:
If you order the ebook, be prepared to answer the questions in a notebook, computer or tablet, or by voice recording. Research has shown the effectiveness of journaling is based upon your doing something with the answers (writing, recording), not just thinking about the answers.
While the process of journaling can be challenging, the rewards are great and it is a still you can come back to, in the future, when needed to process other emotional challenges.
You can utilize this Workbook before or after the newer MindBody Workbook Volume Two published in 2023.
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£12.10 -
Gluten Free Christmas: 80 Easy Gluten-Free Recipes for a Stress-Free Festive Season
Fuss-free, simple and delicious recipes to see you through the festive season, that all of the family will love!
Gluten Free Christmas will show you just how simple it is to recreate all your festive favourites, from Christmas Eve nibbles and the main event, to sweet treats, edible gifts and a Boxing Day feast.
Best-selling author Becky Excell has spent years developing delicious dishes and sharing them with her followers on Instagram. She is here to show you that a gluten-free Christmas can be enjoyable and easy, without having to miss out on anything. An essential book when it comes to gluten-free home cooking, Gluten Free Christmas will ensure that you have the best Christmas ever.
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How Do I Do That In Photoshop?: The Quickest Ways to Do the Things You Want to Do, Right Now! (2nd Edition)
The simplest, easiest, and quickest ways to learn over 250 Photoshop tips, tricks, and techniques! Scott Kelby, the world s #1 best-selling photography technique books author, is back with a totally updated and revised new edition of his bestselling book How Do I Do That In Photoshop? The first edition of this bestselling book presented an entirely new concept in Photoshop books one that s designed from the ground up to get you straight to whatever it is you need to do in Photoshop right now, get your answer fast, and get you back to editing your images in Photoshop. Thanks to Adobe s incredibly popular Creative Cloud Photography plan, which includes Photoshop and Lightroom, photographers are extending the depth and power of Lightroom by jumping over to Photoshop to do all those things Lightroom just can t do (or Lightroom can do, but in Photoshop, it s faster and easier, or the results are just better). Because Photoshop has so much power and depth, sometimes the things you need are well kinda hidden or not really obvious. There will be a lot of times when you need to get something done in Photoshop, and you know Photoshop can do it (because Photoshop can do just about anything), but you have no idea where Adobe hid that feature, or what the secret handshake is to do that thing you need now so you can get back to working on your images. That s why this book was created: to quickly get you to the technique, the shortcut, the setting, or exactly the right thing you need to do right now. Here s how it works: When you need to know how to do a particular thing, you turn to the chapter where it would be found (Layers, Printing, Fixing Problems, Special Effects, etc.), find the thing you need to do (it s easy, each page covers just one single topic), and Scott tells you exactly how to do it just like he was sitting there beside you, using the same casual style as if he were telling a friend. That way, you get back to editing your images fast. This isn t a book of theory, full of confusing jargon and detailed multi-step concepts. This is a book on which button to click, which setting to use, and exactly how and when to use it, so you re never stuck in Photoshop again. This will be your go to book that sits within reach any time you re working in Photoshop, and you are going to love having this type of help right at your fingertips.Read more
£20.60£27.10 -
Five Nights at Freddy’s: Fazbear Frights Graphic Novel Collection #1
Five Nights at Freddy’s: Fazbear Frights come to life in these pulse-pounding graphic novel stories!
What do you wish for most?
It’s a question that Oswald, Sarah, and Oscar think they know the answer to. Oswald wishes his summer wasn’t so boring, Sarah wishes to be beautiful, and Oscar wishes to get his hands on the mechanical toy that’s out of stock all over town.
But in the twisted world of Five Nights at Freddy’s, their hearts’ deepest desires have an unexpected cost.
- Told through delightfully scary artwork
- Three novella-length comic stories that will keep even the bravest player up at night
- This collection of terrifying tales is enough to unsettle even the most hardened Five Nights at Freddy’s fans.
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£9.10£10.40 -
Management accounting techniques: Question book (Accountancy Revision Workbooks)
This question book contains 50 questions, with answers, to help with revision for management accounting.Read more
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Worldes Blis: A Savernake Novel (The Savernake Forest Medieval Murder Mysteries Book 1)
A scorching summer. A melancholic merchant. A mysterious murder.
The date is 1208.Sir Aumary Belvoir, Lord of Durley and a king’s constable and the warden of Savernake Forest, receives the strangest request. The self-important and vituperative vintner, Aldous of Pitchcott, needs protection, claiming he is about to be murdered.
Aumary is sceptical but moves Pitchcott to Marlborough Castle, where he is locked in a room in the castle wall. No one can possibly reach him, but within the day, Aldous Pitchcott is dead.
Aumary discovers that many in the town wished Pitchcott harm, but how did the killer reach him? Aumary and his friends are baffled! Can Aumary reveal the guilty party before the murderer strikes again?Worldes Blis, a strange thirteenth-century song, provides the backdrop to the fourteenth novel in Susanna M. Newstead’s Savernake Medieval Murder Mystery Novel series.
Author Interview
1) How difficult is it to research settings for a Medieval Murder Mystery?
I’ve been doing it so long, I don’t really know. When I first started there was no web. Much of the history was a bit of a mystery even to experts. The manuscripts one might have needed were difficult to access but with the help of many people and institutions like libraries, I managed the investigation I needed. I’m still researching – it never ends. One has to play detective oneself never mind write about secrets and intrigue.
2) This is the fourteenth novel in your series. How do you keep the stories so fresh and exciting?
Ah, this is just practice I think. Clues have to be eked out and red herrings buried deep in the mystery. Pacing is very important and the investigation has to go on at the right speed, with little moments of humour to lift the intrigue.
3) Did you discover anything fascinating when researching this book?
Yes. All about Medieval scaffolding! Who knew exactly how the builders put together a castle? And the fact that some of that Medieval work is sometimes still there! I’ve seen it with my own eyes.
SAVERNAKE FOREST BOOK ORDER
- Belvoir’s Promise
- She Moved Through the Fair
- Down By the Salley Gardens
- I Will Give My Love an Apple
- Black is the Colour of My True Love’s Hair
- Long Lankyn
- One Misty Moisty Morning
- The Unquiet Grave
- The Lark in the Morning
- A Parcel of Rogues
- Bushes & Briars
- Though I Live Not Where I Love
- Wynter Wakeneth
- Worldes Blis
- Alysoun
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£3.80
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Advertising Now: TV Commercials
As Seen On TV! From Apple to VW, the very best of today’s television commercials For anyone interested in inventive commercials, this book covers the best contemporary examples from around the worldThe very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it’s selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional impact. This book-and-DVD package gathers many of the world’s best commercials of recent years, in chapters organized by subjects, such as food & beverage, health & beauty, social & political, technology, and transport. Also included are screenshots, descriptions of each spot, and a credit list.
Over 80 commercials featured in the book are included on the accompanying DVD
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£11.50 -
Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series)
Now in its third edition, Ultimate Guide to Facebook Advertising delivers revised, expanded, and new chapters covering Facebook’s newly released apps and services designed to target and monetize their 1.7 billion active users. Advertisers are then taken further than Facebook itself, as Marshall and co-authors provide priceless audience insight, exploring what was happening before visitors click on ads and what needs to happen after-10 seconds later, 10 minutes later and in the following days, and weeks.Updates specific to this edition include:
- The introduction of ad space in Newsfeeds, Facebook Live, Branded Content and how to profit from it
- The launch of Facebook’s Marketplace where businesses can sell direct to their community
- The integration of Instagram ads as part of the Facebook platform
- Tapping into Audience Network to maximize campaigns and increase conversions on all website traffic
- High-profile case studies from the Golden State Warriors, Jack Daniels, Rosetta Stone, and examples from President Obama’s social media campaign for re-election
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£8.40 -
The Advertising Concept Book: Think Now, Design Later: a Complete Guide to Creative Ideas, Strategies and Campaigns
How do you write a great ad? Go straight to the basics: work out what you want to say, to whom you are saying it, and how you want to say it.Offering advice on everything from writing copy and choosing a typeface to how agencies work and the different strategies used for print, television, and online campaigns, the book includes exercises to help judge your work and that of others. Also featured are Barry’s concept drawings of over 400 of the greatest ads of all time.For the revised edition, both the interactive and the integrated chapters have been expanded, covering the latest concepts using digital technology and the progression of integrated 360° branding. New exercises have been created throughout, plus additional illustrations including recent award-winners like Cadbury’s Gorilla and Old Spices The Man Your Man Could Smell Like, both conceptually timeless campaigns.An essential guide for students in advertising, communications, marketing, and allied fields, this is also an invaluable reference for professionals.Read more
£34.90 -
Heath Robinson Advertising
A richly illustrated study of advertising material produced by the artist W. Heath Robinson.Read more
£3.00 -
A History of Advertising
This engrossing, oversized (9.75×11.25″) volume chronicles clever and colorful advertising campaigns mainly in Europe and North America in the 20th and 21st centuries, in heavily illustrated 2-page entries. The volume concludes with profiles of notable companies and individuals and a bibliography. Typical for this publisher, the images and layout are of the best quality. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)Read more
£79.90A History of Advertising
£79.90 -
MY DAD ATE ALL THE F*CKING ICE CREAM: A collection of thoughts on how to succeed in the advertising world – and beyond.
A collection of thoughts on how to succeed in the advertising world – and beyond.This book is all about lessons, leadership, listening, and learning, what I’ve experienced in life and business and how the two can (and should) flourish together.
“In his new book, Frank Palmer smartly combines his own life experience with borrowed wisdom to offer a valuable collection of positive lessons for business and life. Having worked closely with Frank, I can confirm that he not only shares these helpful insights, he also embodies them.”
Keith Reinhard. Chairman Emeritus, DDB Worldwide.
“Those of us who have been lucky enough to work with Frank Palmer over the years have benefited immeasurably from his deep wisdom – not only for the workplace, but also for how to live a meaningful life. Now readers everywhere can carry Frank’s sageness with them in perfectly portioned bite-size insights. This book lets readers journey through the years alongside Frank, giving them direct access to a true legend of our times.”
Martine Lévy. Partner, Edery & Lord Communications.
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£19.70 -
Tested Advertising Methods (Prentice Hall Business Classics)
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.Read more
£62.90 -
Amazon Ads for Authors: Unlock Your Full Advertising Potential (Reedsy Marketing Guides Book 2)
Have you been struggling to sell your books on Amazon?In theory, Amazon ads should be the most effective way to boost sales — a well-targeted ad can reach potential readers at the precise moment they’re looking for their next book. But in practice, authors often struggle to run profitable campaigns.
After helping hundreds of authors run their Amazon Ads and managing over a million dollars in advertising spend in the process, Reedsy’s Co-founder Ricardo Fayet is sharing his best-kept secrets in this Amazon Ads book.
In this second book of the popular Reedsy Marketing Guides series, you will learn:
- The fundamental guiding principles of advertising books on Amazon,
- How to build a comprehensive list of product and keyword targets,
- What type of ad campaign will best suit your book,
- How to optimize your click-through-rate to boost delivery,
- How to optimize your campaigns for profit, and
- How to scale and progressively grow your spend while keeping your profit levels.
Each step is illustrated with examples and screenshots so that you can immediately apply the advice to your own campaigns.
Whether you’re just starting with Amazon Advertising or have been running ads for years, this is the book to take your advertising game to the next level.
Get your copy now and benefit from all the experience of a seasoned advertising professional.
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£4.70 -
AI and the Future of Advertising: Precise Targeting and Real-Time Analytics
In a rapidly digitalizing world, Artificial Intelligence (AI) is making headway as a game-changer. This breakthrough is especially striking in the business-consumer relationship, chiefly in the domain of advertising. “AI and the Future of Advertising: Precise Targeting and Real-Time Analytics” is a Special Report that offers an intriguing exploration of the collision course between high-tech phenomena and strategic advertising.
Curiously intricate as AI may seem, despair not! This report has been designed to cut across layers of complexity and lay down the intricacies on a platter that’s as understandable as it is informative. From AI’s part in driving pinpointed targeting that aids businesses in tapping their desired market right on the nose, to the empowering role of real-time analytics for making calculated, intelligent choices – a deep dive is literally at your fingertips!
Report Highlights:
- The unfolding importance of AI in advertisement.
- The impact of precise targeting and real-time analytics.
- A plain-language introduction to the mechanics of AI and its algorithms in shaping ads.
- The ethical dilemmas posed by AI adoption in advertising.
- Preparing for a future where AI-driven strategies rule advertising.
Whether you’re an insider to the tech world, a marketing professional or simply curious about the future trajectory of advertising – this report is imperative reading. Join the author Sophie Andersen, a seasoned expert in the field, as she navigates the transformative currents AI is ushering in, and let her help you decode the future of advertising!
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£11.40 -
The Book of Guinness Advertising
This guide to advertising from the 1920s to the present day includes special features on cartoons, World War II advertising, Guinness advertising campaigns, including the toucan and Pure Genius, and the Festival of Britain.Read more
£3.20 -
Advertising and Integrated Brand Promotion
Place yourself in the midst of today’s fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today’s world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today’s most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.Read more
£72.20 -
TOBACCO ADVERTISING: The Great Seduction (Schiffer books for collectors) (Schiffer Book for Collectors)
Since 1789, when the first tobacco advertisement appeared, tobacco manufacturers have been pioneers of advertising and marketing, revolutionizing the American way of doing business in the process. The folksy, familiar and innocent-looking images portrayed in tobacco advertising were part of the new wave of product promotion – tin tags, cigar and tobacco labels, insert cards (including the first baseball cards) – that helped transform America into a nation of smokers by 1900. With illustrations of antique artifacts, old photographs and contemporary advertising, the reader is taken through the rapid growth of the tobacco industry following the Civil War, and shown a wide-range of promotional ploys and gimmickry that evolved in this century: tobacco tins, cigarette pack art, and outdoor advertising. Other advertising objects include lapel buttons, pocket mirrors, postcards, watch fobs, pocketknives, envelope stickers and more. All are lavishly illustrated, many in full color, and an informative value guide is included.Read more
£30.90£43.70 -
Brands, Bandwagons & Bullsh*t: How marketing, advertising, media and PR work – the essential guide for career planning and professional understanding.
Rory Sutherland, Vice Chairman at Ogilvy, said the following about ‘Brands, Bandwagons & Bullshit’: –
“I noticed that this book ingeniously starts with a glossary – which was recommendation enough. But it gets even better from there on. I’m really enjoying it”.
In marketing, it’s easy to get caught up in the hype – the latest channel, brand, agency or media outlet. Cutting the useful from the useless is a constant battle.
Marketing, Advertising, PR and Media are all designed to sound awesome, but how can you possibly know which path is right for you without getting stuck in? You won’t know the facts until it’s too late – so the best thing to do is research what’s out there and make the most informed choices possible.
‘Brands, Bandwagons & Bullshit’ was written for two main audiences:- First, Students, Graduates and young marketing professionals looking to find their first job in marketing, advertising, media or PR . Second, it’s useful for an older demographic of those people who use marketing within their businesses but have no idea how it works (and are, by now, too afraid to ask).
Marketing is never perfect. How could it be? Every second of every day, everything that helps inform your decisions changes. Trends disperse, media pivots, demographics shift, geographies imbalance, economies peak and trough, products fail, creative is subjective, Pandemics arrive and strategy’s a Rubik’s Cube of a conundrum.
‘Brands, Bandwagons & Bullshit’ was written using notes, hints and tips I’ve found valuable myself and it also contains snippets from several articles I’ve written for Marketing Week, Campaign and other magazines. The topics are wide ranging, broaching marketing strategy, brand strategy, campaign tactics and some of the pitfalls you may/ will encounter on your own journey.
Part 1: Getting Started’ covers the things you might want to consider before you get your first job whilst ‘Part 2 – The Marketing Bit’ branches out into the strategy, tactics and campaigns that brands employ to give them an edge (or sometimes get it very, very wrong).
This isn’t a ‘self-help’ book, nor does it profess to hold all the answers. Think of it less as a Sat Nav directing you to your ideal marketing career or a bible for perfect marketing and more like a shopping list to browse, extracting useful snippets at will.
The baking of the cake is totally up to you, but hopefully you’ll pick up some useful directions and suggested ingredients over the coming pages to help you steer between the bullshit and the bandwagons.
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£4.70 -
Introduction to Programmatic Advertising
***** SECOND EDITION of this book now also available (purple cover) *****
Programmatic advertising is the most exciting thing that happened in marketing in a long time – perhaps since the advent of mass advertising itself.
This book offers the first comprehensive introduction to the world of programmatic advertising. If you are new to this revolutionary technology, it will help you get quickly up to speed. The book is intentionally relatively short and dense, so it can be read over a weekend – and then kept on your desk for reference.
Here’s a quick overview:
Chapter one outlines the basic technologies enabling programmatic advertising – such as cookies, pixels, banner ads, or ad exchanges.
Chapter two introduces the programmatic ecosystem and its various players, including publishers, advertisers, SSPs, DSPs, DMPs, agency trading desks, and the most important industry bodies.
Chapter three is dedicated to programmatic ad trading, with special attention given to the real-time bidding (RTB) auction, role of the Deal ID, and publisher prioritization including header bidding.
Chapter four is all about data and ad targeting. Retargeting and various prospecting tactics are covered, including contextual targeting, behavioral targeting, and look-a-like modeling.
Chapter five expands the scope of this book into mobile. Mobile cookies, cross-device identification solutions, or location data are covered here.
Chapter six offers an overview of the current issues discussed across the digital ad industry – including fraud, viewability, attribution, ad blocking, or privacy.
Chapter seven is about new formats available programmatically, such as rich media, video, or native. It also covers new programmatic channels including TV, audio or print.
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£15.50 -
The Creative Brief Blueprint: Crafting Strategy That Generates More Effective Advertising
As the world of marketing communications has become more tactically complex, the strategy behind the work has suffered. Most ads aren’t good. They don’t achieve the results that the company desires. They end up costing precious time and money. Neither you nor the target like to look at them either. Humanity has been creating marketing communications for over 8000 years. You would think people would be good at this by now.
The problem is people aren’t good at it. Rather, as technology has improved, people have become better at learning just how bad they are. As brands are able to test more efficiently, they are witnessing less effective and even ineffective advertising. As brands have become able to produce spots more effectively, they’re seeing more rounds of development that increase costs. And, as brands continue to recognize the value of clear marketing communications, the client-agency relationship has continued to deteriorate. A vicious cycle is upon us where brands are spending large sums of money to learn that the advertising was ineffective; rather than fix the problems, they simply repeat–we are in our very own version of “Groundhog’s Day.”
This book is designed to give readers the tools they need to achieve meaningful improvement in their communications now and in the future. This book seeks to break the cycle of ineffective strategy and creative and help brands steer their marketing communications towards meaningful results and success. In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy. This strategy is brought to life via a concise and precise “creative brief” that acts as the blueprint for creative work.
In each chapter, the authors explain a particular part of the brief, review the value of the brief element to both clients and agencies, identify why brands fail and how to succeed, and answer common queries with regard to myths, misconceptions, and other questions.
Tactics will continue to evolve at a rapid pace, but the need for sound strategy is present now more than ever. This book gives readers the tools they need to achieve meaningful improvement in their communications now and in the future.Read more
£6.80 -
Scientific Advertising: Das Buch das vom Taufpate des modernen Marketing geschrieben wurde
Das Buch das vom Taufpate des modernen Marketing geschrieben wurde!
Endlich auf Deutsch!
Verstehe und profitiere von den Prinzipien des effektiven Advertising.
Ob du in erwägung ziehst eine Karriere im Advertising zu starten oder den besten Weg suchst dein Business zu vermarkten, beginne mit Hopkins und fahren dann mit dem Rest fort.
In diesem zeitlosen Meisterwerk, fasst der Taufpate des modernen Marketing zusammen wie man mit Advertising messbare Ergebnisse erhält.
Eine einmalige Perle für jeden der sich in die unruhigen Gewässer von Business, Umsätze und Marketing bewegt: In diesem kleinen Band antizipiert Hopkins jeden modernen Marketing Trend und erklärt was uns dazu bringt zu kaufen und was zum Verkauf führt.
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£10.70 -
Ultimate Guide to Amazon Advertising
“This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice.”
—Steve Fisher, team lead, retail marketing, Lenovo“This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really about building your brand on Amazon. Timothy is able to walk someone through how to do this step-by-step. It was easy to follow. I really enjoyed it.”
—Michelle Reed, senior vice president, Perry Ellis InternationalExpand Your Brand Online and Offline with Amazon Advertising
Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore.
Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns.
You’ll learn how to:
- Determine if Vendor Central or Seller Central is right for your brand
- Capture new customers through Sponsored Product Campaigns
- Apply the five essential elements of a high-quality product detail page
- Establish metrics, evaluate performance against keyword types, and perform competitive analyses
- Add negative keywords that can benefit your advertising campaigns
- Apply Amazon’s secret formula for long-term winning
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£7.60 -
Decoding Advertisements: Ideology and Meaning in Advertising: 0001 (Open Forum S.)
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as ‘individuals’ in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.Read more
£14.20£18.00 -
Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.Read more
£19.80£24.70 -
Can’t Sell Won’t Sell: Advertising, politics and culture wars. Why adland has stopped selling and started saving the world
Our politics dictate the ads we create and distance us from our audience. The advertising industry has lost interest in selling. According to the IPA, we face “a crisis of effectiveness”. And our politics are to blame. We are now so culturally left-leaning, we’re no longer willing to stoke capitalism’s engine of growth. Instead, we have a new raison d’etre: we’re saving the world. But who are the activists and careerists who are pushing this progressive agenda? And what of the angry mainstream who are alienated by the ideas we’re imposing upon them? Most urgently, as our clients emerge from the pandemic recession, will advertising rediscover its commercial purpose and help them revive the UK economy? Or will our agencies and institutions double down on social purpose and the monoculture that’s suffocating a once brilliantly creative industry and forcing it to the margins of British business and cultural life?
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£10.40 -
The Google Ads Strategist’s Handbook 2023: The Indispensable Practical Guide to Profitable Campaigns
The detailed road map for optimizing your Google Ads campaigns is in your hands.
With 80,000 searches being made every second, Google advertising is a terrific method to expand your company. However, Google Ads is not an easy task!
The complexity of this “performance” marketing lever scares many business owners:
They are aware that their monthly expenditures of $100, $500, or $1000 could result in many more customers….
But they lack insider knowledge.They know that there are agencies that do this for a living….
But, they are unsure if hiring them is the right course of action.They are aware that Google Ads can support their global expansion.
But they are unsure about the route that leads to success.All business owners, agency account managers, and independent contractors that manage Google Ads should read this book.
This manual provides step-by-step instructions for perfecting your account. It offers you practical techniques to increase the profitability of Google Ads.
This book divulges the trade secrets of an expert who has been handling Google Ads for fifteen years.
Are you prepared to advance your Google Ads campaigns?
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£19.10 -
The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes!
TAKE THE 80/20 APPROACH TO TIKTOK ADVERTISING AND CUT YOUR WORK IN HALF
Guided by famed marketing consultant and bestselling author Perry Marshall and his co-author, digital marketing magician, Dennis Yu, learn how to save 80% of your time and money by zeroing in on the right 20% of your TikTok Advertising efforts—then 10X, even 100X your success for as little as $10 a day in ad spend.
With exclusive resources and tools inside, you’ll walk away with the power to quickly identify what’s working and what’s not so you can slash waste and target high-profit opportunities with your TikTok ads.
This book is the ultimate guide to TikTok Advertising. Enhancing your 80/20 skills and maximizing your profits.
Grab your copy now. Click or tap “Buy Now” to get started.
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£11.30 -
Scientific Advertising
“Scientific Advertising” by Claude C. Hopkins is a timeless masterpiece that unveils the secrets of successful advertising. With a captivating blend of practicality and insightful wisdom, Hopkins revolutionizes the way businesses approach their marketing strategies. Drawing from his extensive experience, he emphasizes the importance of tracking and measuring results, debunking myths and replacing guesswork with scientific principles. This groundbreaking book provides a comprehensive guide on how to craft persuasive messages, create compelling headlines, and understand the psychology of consumers, making it an essential read for anyone seeking to maximize the effectiveness of their advertising campaigns.Read more
£0.40Scientific Advertising
£0.40 -
A History of Advertising: The First 300,000 Years
Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field’s background.
This book slices advertising’s history into a smörgåsbord of specific topics like advertising to children, political advertising, people’s names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas.
Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts.
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£96.90 -
Avedon Advertising
The first survey of Richard Avedon’s influential advertising work
Richard Avedon was one of the most sought-after and influential advertising photographers in America from the 1940s to the beginning of the 21st century, creating work that exemplified Madison Avenue at the height of its influence in world culture. Working with a talented cadre of models, copy writers, and art directors, Avedon made images that enticed consumers to embrace the new, especially in the areas of fashion and beauty, with campaigns for Revlon, Chanel, Calvin Klein, Dior, and Versace, among many others. Avedon Advertising tells this story, reproducing memorable ads that range from the buoyant 1940s and 1950s, when post-war prosperity opened up new experiences to consumers; through the explosive ’60s; and into the era defined by celebrity culture and global brand awareness.
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£45.60£90.30Avedon Advertising
£45.60£90.30 -
A Technique for Producing Ideas (Advertising Age Classics Library) (MARKETING/SALES/ADV & PROMO)
A step-by-step technique for sparking breakthrough creativity in advertising–or any field
Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young’s unique insights help you look inside yourself to find that big, elusive idea–and once and for all lift the veil of mystery from the creative process.
“James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal.”
–William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.Read more
£7.00£7.60 -
Programmatic Advertising: The Ultimate Guide to Programmatic Media Buying & Selling
Do you want to become an expert in programmatic advertising? If so, this book will help you gain 360-degree knowledge of programmatic media buying and selling. Indeed, by the end of this book, you will have learnt almost everything about how advertisers and publishers can succeed in the programmatic advertising landscape.At the beginning of this book, you will learn how online advertising has evolved over the years, meaning what approaches were followed in the past, what challenges emerged and how those gave rise to the Ad Exchanges, Demand-Side and Supply-Side platforms. Next, I will introduce you to programmatic advertising and more specifically cover what programmatic advertising is, how much this technology has been adopted over the years, what the benefits for publishers and advertisers are as well as which marketing objectives one can achieve through programmatic advertising campaigns. Following that, you will learn which are the twenty main participants in the programmatic advertising ecosystem such as the Ad Exchange, Demand-Side Platform, Supply-Side Platform, Ad Server and Data-Management Platform. How all those participants can work together, the costs of using their services as well as which platform vendors are the most popular ones. Next, I will take you through the different ways of buying media programmatically such as real-time bidding through open and private auctions as well as programmatic direct deals such as preferred and guaranteed deals. You will learn how all those methods work through the use of illustrated examples, their benefits as well as why some methods are becoming more popular than others. Then, you will learn about the six programmatic advertising formats such as the Display, Video, Native, TV, Audio and Digital out-of-home advertising format. I will explain in great detail, how each advertising format differentiates from the rest in terms of audience targeting, ad serving and campaign performance measurement, as well as highlight the benefits they can bring to both advertisers and publishers.Once all those are covered, you will learn all the prospecting and remarketing tactics followed by advertisers, get to know how to create a successful media plan, as well as how an advertiser’s media plan is executed with the help of media planners, media buyers, creative designers and ad traffickers. Next, you will learn all the essential and advanced tactics followed by publishers for managing ad inventory, increasing ad viewability, and of course, ad revenues. I will also take you through the ad operations followed by publishers, which typically consist of inventory managers, ad sellers, ad traffickers and yield managers. In the last part of this book, you will learn more about the major challenges advertisers and publishers face in the programmatic advertising landscape, as well as the new developments that will definitely shape the future of programmatic advertising. More specifically, I will start by covering challenges such as the Ad Tech Tax, the risk of price inflations in real-time bidding auctions, ad blockers, and explain how advertisers and publisher can succeed in this complex field. Lastly, you will learn how artificial intelligence, augmented and virtual reality, and blockchain technologies can shape the future of programmatic advertising.Read more
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Powers of Persuasion: The Inside Story of British Advertising: 1951-2000
During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual’s life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples’ affluence. But at the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence – and often succeeded.For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements – it is about advertising. During those years Britain was also a world leader in setting industry benchmarks – innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world’s largest advertising archive and the world’s most comprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies – particularly Saatchi & Saatchi and WPP – raced to the top of the global league.
Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry’s leaders, this is a book for all interested in advertising and its role in society, business, and the media.
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Junior: Writing Your Way Ahead in Advertising
There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he’s stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew.This book is not a retrospective from some ad legend. It’s a book that should be instantly useful for people starting out. A guide for the first few years at a place you’d actually want to work.
Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented.
That’s been done.
Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.
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£27.50 -
Vintage Advertising, Ephemera Collection, Volume 1, 30 Sheets, 234 Individual Pieces: Perfect for scrap-booking, card making, junk journals, decoupage, collage, mixed media and…
Fascinating selection of advertisements from the past – largely from the period of the late 19th to early 20th centuries. This period is noted as one of excellence and advancement in graphic design, illustration and printing technology all utilized to stunning effect in the advertising industry with the production of posters, billboards, packaging and the mass production of printed media such as magazines and catalogues.- Wide variety of products features – food and drink, fashion, health and beauty, vehicles, household products, travel services, tobacco, watches and much more!
- Majority of advertisements are from the UK and USA but also good selection of ads from other countries including Germany, France, Spain, Italy and others.
- 30 sheets, 234 images
- Printed on premium quality 100 gsm paper stock
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£10.90 -
Scientific Advertising: Complete and Unabridged
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals.Read more
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Introduction to Advertising: Understanding and Managing the Advertising Process
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.
The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector.
Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning.
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Alcohol: Soviet Anti-Alcohol Posters
Soviet propaganda against the demon drink: the latest in Fuel’s Russian pop culture series
From the acclaimed authors of the Russian Criminal Tattoo Encyclopaedias and Soviet Space Dogs comes Alcohol, a glorious and exhaustive collection of previously unpublished Soviet anti-alcohol posters. The book includes examples from the 1960s through to the 1980s, but focuses on posters produced during Mikhail Gorbachev’s campaign initiated in 1985. These posters attempted to sober up Soviet citizens by forcing them to confront the issues associated with excessive alcohol consumption. This government-led urgency allowed the poster designers to present the anti-alcohol message in the most graphic terms: they depicted drunks literally trapped inside the bottle or being strangled by “the green snake.” Their protagonists are paralytic freeloaders and shirkers who always neglect their families, drive under the influence, produce substandard work, are smashed when pregnant and present a constant danger to fellow citizens. A two-part essay by renowned cultural historian Alexei Plutser-Sarno attempts to explain, from a Russian perspective, the reasons behind this phenomenon.
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£15.60£19.00Alcohol: Soviet Anti-Alcohol Posters
£15.60£19.00 -
Storynomics: Story Driven Marketing in the Post-Advertising World
Storynomics – Story-Driven Marketing in the Post-Advertising World is a brilliant book that’s destined to send shockwaves through the worlds of marketing and branding. Drawing on the experiences gained with his Storynomics seminars, Robert McKee – author of Story: Substance, Structure, Style and the Principles of Screenwriting and Dialogue: The Art of Verbal Action for Page, Stage and Screen – has teamed up with Tom Gerace to produce a work that is at once imaginative, innovative and inspirational. There has been a major change in the way brands connect with consumers. In the past, brand managers and chief marketing executives would find stories people loved and then interrupt their telling with advertisements. Today’s consumers have tired of the ads and are blocking, skipping or avoiding them at unprecedented rates. The consequences are that marketing professionals are finding it harder and harder to reach their customers. Some business leaders have recognised that storytelling is the future of marketing, and to succeed in an increasingly ad-free world, they must place `story’ at the centre of their strategies. There is still some misunderstanding about story and how it can be used effectively. Robert McKee created the Storynomics seminars to show business leaders how to apply storytelling to their businesses, to drive revenue, margins and brand loyalty. In their new book, McKee and Gerace bring a whole new meaning to marketing, to displace old theories and practices with story-driven messages. Storynomics, the book, is essential reading for all serious professionals.Read more
£17.90£19.00 -
Tuning Up: Improving performance and reducing stress in advertising and marketing
No musicians worth their salt would ever begin performing without first making sure they’re in tune. But in marketing and advertising we often jump into working relationships without Tuning Up.
In marketing and advertising, Tuning Up means harmonising responsibility and control. But being out of tune is much more painful than the cacophony of ill-prepared musicians. Responsibility without control can cause extreme stress; control without responsibility can create arrogant ogres or benevolent dictators.
But when we have responsibility and corresponding control we can achieve flow; operating to the peak of our capabilities and with greatest satisfaction.
In Tuning Up, we explore how responsibility and control relate to one another, to colleagues, clients and agencies. Using the Meikle Matrix business model, case studies and bizarre and amusing anecdotes, Tuning Up guides us to improving our performance and reducing our stress – leading us to happier and more fulfilling lives in two of the world’s more demanding industries.
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£22.50£23.70 -
The insiders’ guide to advertising: How the business of advertising really works
Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising industry. Drawing from their decades of experience in the best advertising agencies in the world, working with some of the biggest brands, they offer a view on how the industry really works. The book covers agencies, clients, media channels, new technology, how advertising works, the culture of advertising, the ethics of advertising and the future of the advertising industry.
The book will be indispensable for anyone considering a career in advertising, studying marketing or advertising, or simply the casual reader keen to understand how this fascinating industry works to shape our world.
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Profit over Privacy: How Surveillance Advertising Conquered the Internet
A deep dive into the political roots of advertising on the internet
The contemporary internet’s de facto business model is one of surveillance. Browser cookies follow us around the web, Amazon targets us with eerily prescient ads, Facebook and Google read our messages and analyze our patterns, and apps record our every move. In Profit over Privacy, Matthew Crain gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising.
The first institutional and political history of internet advertising, Profit over Privacy uses the 1990s as its backdrop to show how the massive data-collection infrastructure that undergirds the internet today is the result of twenty-five years of technical and political economic engineering. Crain considers the social causes and consequences of the internet’s rapid embrace of consumer monitoring, detailing how advertisers and marketers adapted to the existential threat of the internet and marshaled venture capital to develop the now-ubiquitous business model called “surveillance advertising.” He draws on a range of primary resources from government, industry, and the press and highlights the political roots of internet advertising to underscore the necessity of political solutions to reign in unaccountable commercial surveillance.
The dominant business model on the internet, surveillance advertising is the result of political choices—not the inevitable march of technology. Unlike many other countries, the United States has no internet privacy law. A fascinating prehistory of internet advertising giants like Google and Facebook, Profit over Privacy argues that the internet did not have to turn out this way and that it can be remade into something better.
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£18.80 -
Facebook Marketing For Beginners: Learn The Basics Of Facebook Advertising And Strategies In 5 Days And Learn It Well (Business And Money Series)
This Guide Will Help You Understand The Fundamentals Of Facebook Advertising And Strategies In 5 Days..
- Do you feel overwhelmed with Facebook Ads?
- Frustrated with Facebook ads not producing good results?
- Are you struggling to reach new clients, customers, or social media followers?
- Would you like a guide that’ll show you step-by-step how to do all of the above – even if you have never done this before?
…If you answered yes to the above questions, then you NEED this book.
In this book, Amazon Bestselling author, Michael Ezeanaka explains in very simple terms how the Facebook Advertising platform works, the key features you need to pay attention to and how to acquire ideal customers very cheaply – no matter the business you are into!
In this book, you’ll discover:
- How to leverage the Facebook Ads Manager to create highly optimized and profitable Facebook Ads
- How to create a highly effective customer avatar that will boost your conversion rates while keeping ad costs extremely low
- A clever modification that allows you to securely maintain and manage your Facebook Pages, Ad Accounts and Catalogs
- 10 incredible Facebook features you can take advantage of to boost your business profits
- How to monitor customer behaviour on your website and use it to retarget those same people on Facebook – leading to more relevant targeting and increased sales
- The A-to-Z of a Facebook Ad Campaign including how to choose the right objective for your ad, add payment methods, set suitable budgets etc.
- How to set up a highly converting sales funnel using Clickfunnels
- How to integrate the sales funnels with your facebook page
- How to create irresistible lead magnets that’ll help you 10x the size of your email list, followers and potential customers
- The correct way to utilise the data from Facebook Analytics
- How to set up highly optimised and profitable Instragram Ads
- 20 costly mistakes beginners make and how you can avoid them
- 20 Frequently asked questions about Facebook Advertising (with answers)
- A unique case study that shows you how you can make as much as $53,500 in profit from your knowledge of Facebook Advertising – if you choose to follow the business model discussed in the case study
…and much, much more!
The strategies discussed in this book has worked for countless other people with no prior experience of Facebook Advertising. As long as you’re willing to put in the work and follow the step-by-step strategies, you’ll have every chance to succeed as well
Excited to get started?
Scroll up to the top and hit that Buy Now button!
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£13.30 -
Outrageous Advertising That’s Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get
When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber–a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing–he advert
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Seducing the Subconscious: The Psychology of Emotional Influence in Advertising
Our relationship with ads: it’s complicatedA must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.
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£21.50£24.70
