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LA Woman
Estevan Oriol is hailed as the eye of the new wave Latino aesthetic. Coming up from the streets and the Hip Hop scene, his rough and ready images of his neighborhood homies caught the attention of major media and music players. Oriol has since been commissioned by Nike and Cadillac, as well as directing music videos for Eminem, Linkin Park, D12 and Xzibit. He began taking pictures of his neighborhood and low-rider culture and soon discovered his incredible talent for capturing raw street life. He is now one of the most sought after photographers in the urban community.Read more
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Nancy Drew Complete Set 1-56 (Nancy Drew Mystery Stories)
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SQE Bundle FLK 1 & 2: 3e (SQE1)
The Law & Professional Practice (FLK1 & FLK2) bundle contains all 15 study manuals that have been specially collated to focus on the Law area of the Solicitors Regulation Authority (SRA) syllabus for the Solicitors Qualifying Examination (SQE1) in a concise and tightly focused manner.
Published and updated regularly, these user-friendly study manuals are designed to help you successfully prepare for the SQE1 exams. They provide solid knowledge and understanding of fundamental legal principles and rules, while bringing the law and practice to life with example scenarios based on realistic client problems.
Each title is complemented by worked examples and sample assessment questions that enable you to test your knowledge and understanding through single best answer questions that have been modelled on the SRA’s sample assessment questions.
For students at The University of Law, the study manuals are used alongside other learning resources and the University’s assessment bank to prepare students not only for the SQE1 exams, but also for a future life in professional legal practice.
The legal principles and rules contained within this study manual are stated as at 1 April 2023 (titles with tax elements to 30 April 2023)
Titles included in this bundle:
- Business Law and Practice
- Dispute Resolution
- Contract
- Tort
- Legal System of England and Wales
- Constitutional and Administrative Law and EU Law
- Legal Services
- Property Practice
- Wills and the Administration of Estates
- Solicitors Accounts
- Land Law
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Personal Injury Pleadings
Personal Injury Pleadings is the authoritative stand-alone source to assist the professional draftsman settling claimants and defendants statements of case. The sixth edition deals with contemporary challenges in litigation as diverse and demanding as the requirements for pleadings in fundamentally dishonest QOCS cases; relief from sanctions applications; cases involving foreign travel; the consequences of BREXIT in Personal Injury litigation; post-ERRA pleadings requirements as to breach of statutory duty; and much more. It provides informed, accurate, in-depth model pleadings, covering the whole gamut of personal injury work, drawn from many years practical experience of real cases. Comprehensive subject coverage is combined with up-to-date informed analysis of recent case law, legislation and subordinate legislation, changes in the Civil Procedure Rules, costs issues, and the minutiae of troublesome practical problems such as the special difficulties involved in fatal accident and late-onset terminal disease claims.Read more
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Tolley’s Health & Safety at Work Handbook 2022
This essential title provides an authoritative reference source covering key aspects of health and safety law and practice. Adopting a user-friendly A-Z format, the handbook presents clear narrative on the latest legislative changes, how to comply with current law and practice, and how they affect the role of the health and safety manager. Leading experts in health and safety offer insight and guidance on a range of subjects, from accident reporting, welfare facilities, mental ill-health, an aging workforce, absenteeism, travel safety and personal safety. This essential handbook also provides an authoritative reference source covering key aspects of health and safety law and practice, as well as related environmental and employment information. Updated annually, this title fully equips busy practitioners with everything to deal with day-to-day issues quickly.Read more
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Diagnostic Pathology: Kidney Diseases
This expert volume in the Diagnostic Pathology series is an excellent point-of-care resource for practitioners at all levels of experience and training. Covering the full range of common and rare nonneoplastic renal diseases, it incorporates the most recent scientific and technical knowledge in the field to provide a comprehensive overview of all key issues relevant to today’s practice. Richly illustrated and easy to use, Diagnostic Pathology: Kidney Diseases, fourth edition, is a visually stunning, one-stop resource for every practicing pathologist, nephrologist, resident, student, or fellow as an ideal day-to-day reference or as a reliable training resource.-
Provides a comprehensive source for key pathologies and clinical features of more than 265 kidney diseases
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Features two dozen new chapters on a variety of timely topics, including COVID-19 nephropathies, xenografts, artificial intelligence (AI), digital pathology analysis, harmonized nephropathology terminology, newly identified types of amyloidosis, common artifacts and pitfalls on kidney biopsy, vaccination-associated renal disease, crystal nephropathies, and much more
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Includes updates from the International Kidney and Monoclonal Gammopathy (IKMG) research group, the American College of Rheumatology/European League Against Rheumatism (ACR/EULAR) classification criteria for IgG4-related disease, Banff Foundation for Allograft Pathology, and others
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Details updated genetic causes of nephrotic syndromes and antinephrin antibodies in podocytopathies-by the investigator who discovered it
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Discusses the newly identified variant IgG nephropathy and novel membranous autoantigens
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Contains chapters on techniques, including immunofluorescence on paraffin sections, C4d staining, and polyomavirus detection in tissue
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Contains more than 4,300 print and online images, including high-resolution photographs and histologic images, full-color medical illustrations, radiologic images, and more
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Employs consistently templated chapters, bulleted content, key facts, a variety of tables, annotated images, pertinent references, and an extensive index for quick, expert reference at the point of care
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Shares the expertise of internationally recognized authors who provide fresh perspectives on multiple topics, with a particular emphasis on practical information that directly assists in making and supporting a diagnosis
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Includes an eBook version that enables you to access all text, figures, and references, with the ability to search, customize your content, make notes and highlights, and have content read aloud
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Handbook of Conspiracy Theory and Contemporary Religion: 17 (Brill Handbooks on Contemporary Religion)
The Handbook of Conspiracy Theories and Contemporary Religion is the first collection to offer a comprehensive overview of conspiracy theories and their relationship with religion(s), taking a global and interdisciplinary perspective.Read more
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Search Engine Optimization All-in-One For Dummies (For Dummies (Business & Personal Finance))
Get search engines to rank your site as the No. 1 result with help from this comprehensive resourceWhat’s the best hiding place in the world? The second page of Google’s search results!
If you want your website to be found, you need to make sure it appears prominently on search engines. In Search Engine Optimization All-in-One For Dummies, you’ll find practical and easy-to-follow advice to increase your site’s chances of landing that coveted No. 1 spot on Google, Bing, and other popular search engines.
You’ll discover how search engines decide which websites to rank highly, how to optimize your site for your best chance at the first page of organic results, what keywords to target, and even how to make your site internationally visible. You’ll also find out how to:
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- Create a keyword strategy that keeps interested and engaged visitors flowing to your website
- Generate the backlinks that will teach Google you’re a trusted resource and help you climb the search engine results page
Perfect for webmasters, bloggers, e-commerce professionals, and anyone else looking for more online visibility, Search Engine Optimization All-in-One For Dummies is a must-have guide to improving the quantity and quality of your web traffic.
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The SEO Entrepreneur: Start a Successful SEO Business and Turn Your Entrepreneurial Dreams Into Reality
The SEO Entrepreneur will show you how to start an SEO business from scratch.Here’s a fact:
According to countless studies, businesses are willing to pay between $1,000 – $5,000 per month for SEO services.
The question is, why?
Because every business cares about one thing:
Getting more customers.
And SEO is the single best way to accomplish that goal without paying for advertising.
Now, what does this have to do with you?
In this book, I’ll show you how to start an SEO agency from A-Z.
With the methods I’ll show, you’ll attract SEO clients willing to pay $1,000 – $5,000 + per month for your help.
Here’s the cool part:
You can do this without any experience from the comfort of your home. You don’t need a fancy office, startup capital, or business skills. All you need is a willingness to learn and a desire to be your own boss.
Just follow the proven step-by-step blueprint inside The SEO Entrepreneur and turn your entrepreneurial dreams into reality.
Here’s exactly what this book will show you:
- Why right now is the best time to enter the SEO industry
- How to think (like a successful SEO entrepreneur)…according to science
- The Lean Agency System…designed to run an insanely profitable SEO agency without needing tons of employees
- Proven methods for getting clients (even when no one knows you)
- Ethical client attraction techniques that make people want to work with you
- A dead simple way to close more SEO deals (hint: it doesn’t involve long, drawn-out sales processes)
- My proven SEO sales process (which has a 50% close rate)
- How to deliver an incredible client experience so you retain 99% of your clients
- My step-by-step SEO process for ranking #1 in Google consistently
And so much more!
Who is Nathan Gotch?
Nathan Gotch started Gotch SEO in 2013 when he was fired from his security guard job. He had no traffic, leads, or clients and was $40,000 in debt. But in six months, Nathan grew Gotch SEO to $20,000/mo, and now it’s a 7-figure business. He’s helped hundreds of clients in the most competitive verticals like health, legal, SaaS, and B2B get #1 rankings and more traffic from Google. Nathan also has one of the most popular SEO blogs in the world, a YouTube channel with over two million views, and his expertise is featured on Semrush, Ahrefs, and Search Engine Journal.
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Honest SEO: Demystifying the Google Algorithm To Help You Get More Traffic and Revenue
Amazon Bestseller in Search Engine Optimization, Strategy & Competition, and Web Marketing
Nonfiction Book Awards Gold Medal
SEO is confusing—but it doesn’t have to be
With SEO, there’s so much misinformation out there. There are also a lot of inexperienced practitioners giving not-so-great (and often not-so-honest) advice. This can be complicated, overwhelming, and expensive, leaving you feeling indecisive and not knowing where to start or who to believe.
That’s where Honest SEO, a book that’s been over 20 years in the making, comes in. Jason Hennessey—after spending decades reverse engineering the Google algorithm—shares the proven strategies he’s used to earn more than $1 billion for his clients by leveraging the power of SEO.
And you don’t have to know how to code or have a computer science degree to read and understand this book. With Honest SEO, you can learn the fundamentals that won’t go out of style when Google releases a new algorithm update. No matter what business you’re in, even if you don’t know where to start or what to focus on to actually get results, Honest SEO is the digital marketing blueprint written with perennial cutting-edge strategies that will increase your Google rankings, traffic, leads, and sales, all with the goal of increasing your revenue.
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Effective SEO and Content Marketing: The Ultimate Guide for Maximizing Free Web Traffic
Get beyond the basics and see how modern-day users are reimaging the SEO process
SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business.
Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes.
- General education on SEO and organic content marking
- Understanding which search engines to focus on
- How SEO and content can solve business problems
- Building a new brand through SEO and content
- Identifying who your true competitors are
- Which Analytics reports you should be regularly monitoring
- How to establish research channels that can inform your business initiatives
- Building personas and audience purchase journeys
- Prioritizing locations, demographics and countries
- What needs to be in place to maximize free traffic levels to your brands assets
- Understanding all the key tasks and attributes for an effective content program
- Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types
- Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets
- Calculating ROI for SEO and Content initiatives
- Small business marketing via content and SEO and having the right small business mindset for success
- Website and content design considerations (accessibility, principles of marketing)
- Optimizing for the future and looking at other search venues
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- Amazon Optimization
- YouTube Optimization
- App Store Optimization (ASO)
- Podcast Optimization
- Optimizing Blogs and other off-site content
- Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles
- How to build an optimization path and programs that drive results and manage risks
In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!
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The Art of SEO: Mastering Search Engine Optimization
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2022 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Learn about the various intricacies and complexities of internet search Explore the underlying theory and inner workings of search engines and their algorithms Understand the interplay between social media engagement and other factors Discover tools to track results and measure success Examine the effects of key Google algorithm updates Consider opportunities for visibility in mobile, local, vertical, social, and voice search Build a competent SEO team with defined roles Gain insights into the future of search and internet discoverabilityRead more
£40.20£50.30The Art of SEO: Mastering Search Engine Optimization
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A Modern Guide to Public Relations: Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
Never write a press release again. Amy Rosenberg’s no-frills guide to public relations is everything you need to know about launching a PR career or adding new skills to a flourishing marketing position.
This honest, boots-on-the-ground account of working in public relations details how to work with bloggers, podcasters, influencers and traditional media to generate press coverage, praise from bosses and clients, and better working relationships with colleagues and media partners.
New approaches to PR are also uncovered, including:
- SEO PR: How to increase organic search engine optimization (SEO) through PR.
- Content PR: How to use blog posts as if they were press releases to boost SEO, gain PR coverage and efficiently use content.
- Social PR: How to engage with reporters on social media to gain story ideas and connections.
With newsrooms dwindling worldwide, it’s now more important than ever for PR professionals to learn how to gain press coverage through performing traditional media functions, revealed in the Operating Like a Newsroom section of the book.
Most importantly, this guide serves as the ultimate tough-loving mentor for anyone starting their PR career or trying to get ahead in marketing by picking up new skills, methodology and a fresh perspective.
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Beyond The Marketing Funnel: Playing Digital Mouse Trap To 10X Your Business
Over the past few years, the best online marketing results have come from adapting the tried-and-true strategies of direct response sales to the online space. While there has been plenty written about online marketing and funnel building from this perspective, Beyond The Marketing Funnel takes it to the next level by helping you discover how you can implement a comprehensive marketing automation system for your entire business. The difference between earning money with individual promotions that typically govern the direct response sales approach and a running a full-fledged business is entirely in the structure and the details. Beyond The Marketing Funnel bridges that gap. You’ll learn the fundamental components of a proper individual product marketing funnel in this book, but more importantly, you’ll discover the best way to string those funnels together to form a cohesive business.Read more
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Email Marketing Rules: 184 Best Practices to Optimize the Subscriber Experience and Drive Business Success
The most comprehensive email marketing book from the most prolific email marketing author helps you master the most misunderstood marketing channel. Updated and greatly expanded, the 4th Edition of Email Marketing Rules demystifies this vital channel, guiding you through its complexities to find the best execution for your brand—the one that serves the needs of your business and the needs of your subscribers.Volume 1 of Email Marketing Rules discusses 184 best practices that help you…
- Build productive, safe email lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely
- Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metrics
- Create relevant messages with subject lines that draw in subscribers while avoiding “opener’s remorse” and designs that focus subscribers on taking action
- Craft high-performance triggered emails, including welcome programs that set you up for long-term success
- Effectively plan and produce emails with workflows that allow you to seize opportunities and avoid errors
- And much more, including understanding the law, optimizing email frequency, using the best landing pages, and doing A/B testing
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Social Media Marketing: Leverage the Power of the Internet to Grow Your Business
Social Media Marketing
Leverage the Power of the Internet to Grow Your Business
If you want your business to not only be successful, but be recognized as an authority in your industry, then continue reading…
“Social media will help you build loyalty with your customer base to the point that they will willingly, and for free, tell others about you.” – Bonnie Sainsbury
You’ve heard it before and now you’re hearing it again… Social media is the new age of advertising. The platforms are easy to use, typically free, and you can reach millions of clients with the click of a button. But who’s going to answer all of your questions?
Where do I start? Which platform do I use? Do I hire a marketing agency, or should I try dabbling on my own? And for God’s sake what the hell is SEO??
If you don’t understand the immediate answers to the above, you’re not alone.
You see, social media marketing isn’t just a buzz word that should be thrown around lightly; it’s become the very foundation for small and large businesses alike, the backbone of new companies, and a never ending pool of potential clients.
Inside, you’ll find not only the answers to the aforementioned questions, but a deeper knowledge and understanding of what it means to advertise in the 21st century, and how to leverage the power of the Internet.
In Social Media Marketing, you’ll discover:
- Which platforms are right for you
- How to set realistic, but optimized goals
- How to prioritize your campaigns
- How to master content writing
- How to boost productivity by outsourcing
- How to build your brand the right way
- How to optimize results using SEO and analytics
Check out Social Media Marketing: Leverage the Power of the Internet to Grow Your Business and begin your journey towards success today!
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Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies
Get ready to embark on a journey through twenty-three power moves that will help you grow a successful healthcare, biotech, or IT company. With practical tips and real-world success stories, Stop Starvation Marketing is a must-read for tech leaders looking to take their marketing to the next level. Every chapter is packed with tactics, tips, and punchy anecdotes that immediately demonstrate each point.
Action strategies are clearly outlined and provide a blueprint for success. If you are serious about marketing results-and enjoy a spot of humor along the way-this book is for you.
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Applied Marketing Analytics Using R
Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Chapters include learning objectives, figures, tables and questions to help facilitate learning.
Also included online with the datasets are software codes and solutions (R Markdowns, HTML files) to use with the book, as well as PowerPoint slides, a teaching guide and a testbank for instructors teaching a marketing analytics course.
This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers.
Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.
Dr. Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
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£41.20£42.70Applied Marketing Analytics Using R
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Meaningful Marketing: 38 Simple Principles To Make Your Marketing Match Your Mission
A much-needed approach to marketing, advertising and life.
Alin Dragu has led marketing for the last decade at a Fortune 500 company, one of the fastest growing churches in America with over 60,000+ engaged people and now the #1 Christian Marketing agency. Alin has taught these marketing principles to seasoned leaders via workshops and his writing has been engaged with over 2M times on X (Formerly Twitter).
Now, for the first time ever, Alin Dragu offers the core of his marketing wisdom in one compact, accessible, timeless package. Meaningful Marketing shows you how to do work that actually matters in a world absorbed with themselves. Whether you’re a small business owner, church pastor or real estate broker.
Meaningful marketing isn’t obsessed over what we can get from our people but what we can do for our people. The tactics of a meaningful marketer aren’t to wake up and throw spaghetti at the wall but to understand how their day-to-day moves their entire mission in life forward.
This book isn’t about email campaigns, ROI or viral social media posts. It’s about empathy, care and generosity. Meaningful Marketing emphasizes 38 simple principles that help you clearly understand not just what decisions to make in marketing, but why you should make those decisions.
No matter what your product or service, this book will help you reframe how your people experience it, in order to meaningfully connect with the people who need it most. Alin blends his coveted online writing style to this timeless piece through a signature blend of memorable stories, pithy one liners and obscure observation.
A few things you’ll learn while reading Meaningful Marketing:
- Why people make decisions emotionally, not rationally
- How to employ a marketing strategy that lasts decades, not months
- How your mission, strategy and tactics should all match
- Principles that explain why you makes decisions, not just how
- How to identify the exact person you seek to serve
- Why some companies are marketing geniuses and others are just plain bad
You can do work that matters for people who need it. This book will show you how.
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Marketing Strategy and Competitive Positioning
The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation
Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning.
This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
By focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment.
Key features include:
- Focus on two central issues in marketing strategy formulation – identifying target markets and creating a differential advantage
- Increased emphasis on competing through differentiation and customer knowledge, including new business models
- Updated content to reflect changed context and impacts on businesses, consumers/society and marketing activity
- Emphasis on competing globally within a digitalization context
- Updated vignettes and new case studies to help you connect marketing principles with practical applications
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AI-Powered Marketing: How Marketers Can Leverage Artificial Intelligence To Do More
- The Ultimate Artificial Intelligence Primer For Marketers
- AI Marketing Made Simple
- Be Inspired By The Future Of Marketing With AI
Are you ready to empower your marketing with artificial intelligence but need to know where to start? AI-Powered Marketing: How Marketers Can Leverage Artificial Intelligence To Do More will equip you with the knowledge and tools to lead the charge to transform your marketing with AI.
Complete with AI marketing strategies, this comprehensive marketing artificial intelligence book covers the basics of artificial intelligence and machine learning for businesses. You’ll discover the different AI applications in marketing, learn their benefits, and determine how to identify which AI tools are suitable for your organization.
Written for beginners and experts alike, marketers will master the principles of marketing with artificial intelligence by reading this insightful AI in marketing book. AI-Powered Marketing also recommends market-leading artificial intelligence software solutions to supercharge your social media marketing, email marketing, content marketing, SEO, marketing analytics, and more!
Discover AI tools like chatbots, image generators, and dynamic pricing software that can reduce your workload, create stunning assets, and generate more revenue. You’ll even learn how to get buy-in from stakeholders to deploy these powerful AI tools at your business.
Inside this easy-to-read manual, you will find a step-by-step guide to error-free marketing AI platform deployment. You’ll learn marketing AI deployment best practices and how to recognize and solve common marketing AI deployment issues.
As the definitive AI for business book, AI-Powered Marketing explores how AI functionality frees up marketers’ time and resources, allowing them to focus on higher-level tasks requiring human expertise like crafting compelling marketing strategies, interpreting data insights, and building authentic customer relationships.
In this applied artificial intelligence handbook for business leaders, marketers, and students, you will learn how to:
- Understand the different types of artificial intelligence and machine learning programs
- Get more time to focus on growth strategies like identifying new revenue channels
- Utilize AI to solve the biggest challenges facing your marketing department
- Identify the right AI platform solutions to match your business needs
- Integrate and deploy AI tools in your marketing department workflow
- Gain valuable insights into your market, industry, and customers
- Let AI streamline processes to allow your creativity to soar
- Leverage AI like the top companies in the world
- Develop the skills needed to use AI to its fullest potential now and in the future
By the end of this marketing artificial intelligence textbook, you’ll have all the skills, knowledge, and tools to develop a foundational framework for marketing AI. You’ll be able to take actionable steps to improve the efficiency, creativity, and effectiveness of all your marketing campaigns. You’ll know how to best optimize your AI tools to perform the most common marketing functions successfully. Furthermore, you’ll learn the common marketing AI mistakes and how to avoid them.
AI-Powered Marketing also offers AI marketing case studies from the biggest corporations in the world, sharing what tools they used to become market leaders. The book ends with an overview of the coming market trends that will shape the development of AI over the next decade–keeping you ahead of the curve!
Once you’ve finished reading this marketing AI business book, keep it on your bookshelf to act as a handy reference guide when selecting and deploying AI tools.
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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques
As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business.
An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications―all at a fraction of the cost of traditional advertising!
The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.
The definitive guide on the future of marketing, this must-have resource will help you:
- Incorporate the new rules that will keep you ahead of the digital marketing curve
- Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
- Gain valuable insights through compelling case studies and real-world examples
The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
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The Tao of Network Marketing: Harnessing the Wisdom and Freedom of an Entrepreneurial Journey
DISCOVER THE SECRETS OF NETWORK MARKETINGAre you contemplating or currently active in network marketing? Are you challenged by other people’s opinions or self-induced doubts? If you are delaying or second-guessing your commitment to network marketing, read on to discover how countless people are enjoying the fruits of networking marketing, including lifestyles of freedom, personal development, and being an inspiration to others.
Author and accomplished network marketing expert John Drennan has experienced many of the gifts of network marketing over the past 25 years. In his debut book, he shares his study of the deeper experiences for those who reach the Tao of Network Marketing.
Wherever you are on your path of network marketing, this book will empower you to:
- Assess your readiness for the journey
- Clarify the core system of the business
- Commit more deeply to your network marketing experience
- Cement the importance of personal development on the results you attain
- Uncover rewards others may view as “too good to be true”
- Hone the skills necessary for success
With The Tao of Network Marketing, John Drennan hits a home run. This book infuses Tao principles with deep personal insights into the network marketing industry. He combines a trio of spiritual depth, personal experience, and practical tools. His sage advice will help you in navigating your decision to take the journey of network marketing and the success of that journey.
—Lisa Mininni, bestselling author of Me, Myself, and Why and President of Excellerate Associates and the Business Innovation LabWith proper guidance, network marketing can be one of the best places for a would-be entrepreneur to pursue the creation of a business. I’m very excited at John’s body of work, helping to bring clarity to this through transparent storytelling, the healthy confrontation of conventional wisdom, conceptual reframing, and the provision of a roadmap.
—James Rosseau, Sr., CEO, The Corelink Solution and author of Success on Your TermsDrennan gives golden nuggets for network marketers at any level. There is no way that you will not gain from reading this book. I wish there were books like this for me to read when I got started in this industry.
—Brian Carruthers, bestselling author of Building an Empire, Money Mindset, and UntrappedJohn Drennan reveals in this book how to evaluate network marketing. Before there can be wealth creation there is wealth education. The Tao of Network Marketing helps provide an understanding of a proven and satisfying vehicle for earning money, uncovering concepts and principles core to the business.
—Frank AuCoin, Businessman of the Year in South Carolina, creator of Wealth DNA Revealed, and seven-figure earner in network marketing (NWM)John Drennan has brought to life the way network marketing works at its best and why it makes sense in today’s world. If you are in the industry, part- or full-time, or if you are considering it, do yourself a favor and read this book! Understanding what John has to say here will make all the difference for you.
—Lin Schussler-Williams, sales coach, speaker, and author of 9 Little Words to Change Your ResultsHaving coached thousands of individuals over the past 30 years, I have encountered countless who are misguided and disempowered by the hype in NWM. John Drennan, a gifted teacher and leader with a heart for truth, cuts through the hype and delivers a straightforward, honest look at the rewards the network marketing industry offers. His frankness and vulnerability in sharing his journey will empower people to discover their own personal path to success.
—Dr. Darcy Hoffman, author of Success Habits that Work, John C. Maxwell Certified Coach, seven-figure earner in NWMRead more
£10.60 -
Home Care Marketing 2.0: Maximizing Leads & Billable Hours with Digital Marketing
PRECISION DIGITAL MARKETING:
THE SOLUTION TO ATTRACTING
ALL YOUR TARGET AUDIENCESAs the owner of a home care agency, your marketing model is different from those in most other fields. To generate a larger client base and more billable hours, your marketing must attract three different audiences:
- Prospective clients (& families)
- Reliable referral sources
- Qualified caregiver staff
That’s why you need a multifaceted approach to promoting your home care agency, one that harnesses cutting-edge technology to laser-focus on each of these different audiences.
Nothing achieves this better than precision digital marketing, deploying campaigns customized just for you, helping you exceed your goals and delivering the very best return on investment.
Over the past decade, marketing expert Welton Hong has helped hundreds of clients become far more successful.
In this book, he explains how precision digital marketing showcases your home care agency on Google, extends your reach on social media, elevates your online reputation, and supercharges your billable hours.
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£4.40 -
Mastering Vacation Rental Marketing: Lessons learned from over $50 million in direct bookings
Mastering Vacation Rental Marketing: Lessons Learned From $50,000,000 in Direct BookingsWritten by Conrad O’Connell, a seasoned expert with a proven track record in vacation rental marketing, “Mastering Vacation Rental Marketing” is a strategic guide designed for vacation rental managers, hosts, and STR professionals eager to scale their business without becoming overly reliant on Online Travel Agencies (OTAs) like Airbnb, Vrbo, or Booking.com.
Far from a collection of “just” hacks, “Mastering Vacation Rental Marketing” is a meticulously curated guide that illuminates the path toward building a sustainable marketing machine and a potent, unforgettable brand that magnetizes repeat and referral business, even amidst the shifting sands of the industry. Though O’Connell’s strategies have successfully driven well over $50,000,000 in direct bookings, this book isn’t reserved for towering giants in the rental management space. It’s crafted for anyone, regardless of their revenue figures, who’s committed to mastering their marketing and solidifying the future of their business.
Structured into sections inspired by boxing weight classes—Featherweight to Super Heavyweight—this guide accompanies you through every phase of your business journey, offering relevant case studies, actionable tips, and a strategic map to guide you from where you are to where you desire to be. O’Connell refuses to suggest that readers withdraw from OTAs. Instead, he demonstrates how to transform OTA bookings from a crutch to a “nice to have,” amplifying your autonomy and control over your business.
Expect to dive deep into the highest-performing marketing channels—search, social, and email—and to learn how to optimize these channels for enduring performance. O’Connell ensures transparency, revealing almost everything that’s worked in his extensive experience in driving direct bookings.
This book is more than a theoretical exploration: it’s a practical roadmap, each chapter prompting you with questions that assist you in assessing your current position and aligning your strategies for potent marketing and revenue amplification. Whether you’re just stepping into the ring or you’re a seasoned pro, “Mastering Vacation Rental Marketing” is your companion in constructing a robust, self-reliant business that thrives in any landscape.
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£7.80 -
Donald Miller Collection 3 Books Set (How to Grow Your Small Business, Business Made Simple, Marketing Made Simple)
Please Note That The Following Individual Books As Per Original ISBN and Cover Image Shall be Dispatched Collectively:Donald Miller Collection 3 Books Set (How to Grow Your Small Business, Business Made Simple, Marketing Made Simple):
How to Grow Your Small Business:
Speak to the heart of your target audience and create a movement around your mission or campaign through this comprehensive, step-by-step approach to crafting messages that resonate. Donald Miller, author of the bestselling Building a StoryBrand, has helped thousands of individuals, corporations, and justice-oriented organizations turn vision into action using the organized, easy to implement communication framework outlined in these pages.Business Made Simple:
Donald Miller knows that business is more than just a good idea made profitable it s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward.Marketing Made Simple:
Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business.It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace.Read more
£28.50£44.60 -
Structural Econometric Modeling in Industrial Organization and Quantitative Marketing: Theory and Applications
A concise and rigorous introduction to widely used approaches in structural econometric modeling
Structural econometric modeling specifies the structure of an economic model and estimates the model’s parameters from real-world data. Structural econometric modeling enables better economic theory–based predictions and policy counterfactuals. This book offers a primer on recent developments in these modeling techniques, which are used widely in empirical industrial organization, quantitative marketing, and related fields. It covers such topics as discrete choice modeling, demand modes, estimation of the firm entry models with strategic interactions, consumer search, and theory/empirics of auctions. The book makes highly technical material accessible to graduate students, describing key insights succinctly but without sacrificing rigor.
• Concise overview of the most widely used structural econometric models
• Rigorous and systematic treatment of the topics, emphasizing key insights
• Coverage of demand estimation, estimation of static and dynamic game theoretic models, consumer search, and auctions
• Focus on econometric models while providing concise reviews of relevant theoretical modelsRead more
£70.30 -
Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Second Edition)
“Matthew has what amounts to a PhD in applied Digital Marketing. Email Marketing Demystified breaks down the exact strategies and tactics you can use to grow and (more importantly) leverage your email list into a long-term asset.” — Deacon BradleyWhile many have decried that email is dead, a handful of digital marketers have quietly been using little-known email marketing techniques to generate massive results.
In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts and generate millions in revenue using their email lists.
Inside the book, you’ll learn how to:
- Build a massive mailing list using 15 different proven list building techniques.
- Write compelling copy that engages your readers and drives them to take action.
- Optimize every step of your email marketing funnel to skyrocket your sales.
- Grow a highly-engaged and hungry fan-base that will devour your content.
- Create six new revenue streams for your business using email marketing.
- Keep your messages out of the spam folder by following our best practices.
Matthew Paulson has organically grown an email list of more than 900,000 investors and generates more than $6 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.
The second edition of Email Marketing Demystified includes new strategies to improve email deliverability, generate additional revenue with your email list and comply with GDPR regulations. The second edition also contains a brand new chapter that teaches you how to grow your subscriber base and generate more revenue with web push notifications, an incredibly powerful new technology that Matthew refers to as his “second email list.”
“As a consultant working for Fortune 500 companies, I have analyzed data on more than 500 million emails sent and I can tell you the advice in this book is spot on. Not only was it informative and easy to digest, there were also some gems included that will help me to market my businesses. If you are a small business owner or want to get into digital communications and really learn list building, this is a must read.” — Kevin Petersen
Want to know more about digital marketing?
Download Email Marketing Demystified and begin growing your business today through the power of email marketing. Scroll to the top of the page and click on the buy button.
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£0.70 -
Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing.
The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends, packed with clear and informative case studies and examples.
This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry including martech, consumer data and privacy considerations, influencer marketing and voice marketing. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.
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£23.70 -
Marketing For Startups: Tips And Techniques To Develop An Effective Marketing Strategy For Startup: Startup Marketing Campaigns
When you decide to start a business, it’s very important to set an effective marketing plan because it will directly affect the profits. This book gives proven strategies that help startups to find the right niche, construct a message that resonates, and implement digital campaigns that generate consistent revenue. It provides a practical step-by-step framework for building a solid foundation of proven digital marketing and content marketing campaigns, as well as all the necessary touchpoints and platforms for breaking into the market and scaling. Discover how to:
– Nail your niche and write copy that cuts through
– Construct your buyer journey from awareness to customer
– Discover the best digital marketing channels to use for your business
– Create a predictable recurring pipeline
– Scale and go globalRead more
£6.20 -
Marketing Research: Delivering Customer Insight
This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples.Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society’s Diploma Module: The Principles of Market & Social Research.
New to this Edition:
– Expanded coverage of qualitative analysis, now with its own dedicated chapter
– Fresh material on hot topics such as big data analytics, social media listening and data visualization
– Updated content on online surveys, online group discussions and online samples, as well as data protection legislation
– Added ‘Industry Viewpoint’ features setting out the latest thinking from practitioners on important topics
– New author video introductions to each chapter and ‘Careers in Marketing Research’ video suite featuring the advice and experiences of a range of practitioners around the world
– New opening cases featuring well-known, international organizations
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£49.40 -
Scientific Advertising: Original Classic Edition
The essential guidebook on how to make your marketing and advertising more profitable—faster.You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to:
- Create a winning personality for your ads
- Incentivize people to buy without using sensationalism or empty rhetoric
- Strategically incorporate visual design elements into ads
- Harness the power of coupon advertising, product sampling, and direct-mail marketing
- Run test campaigns to make smarter decisions about your advertising dollars
Known as the “father of modern advertising techniques,” Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies.
Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers.
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£11.40 -
Can Marketing Save the Planet?: 101 Practical Ways to Use Sustainable Marketing as a Force for Good
An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing.In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly.
From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.
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£23.60 -
Organic Social Media: How to Build Flourishing Online Communities
Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement.
In Organic Social Media, Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organization’s broader growth objectives. Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process and other essential strategic steps to create an organic following on social platforms.
Organic Social Media explains how to elevate the key growth objectives of a brand by creating or recreating its online presence. Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management and content discovery. Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social. With this book, social media managers will future-proof the online presence of any organization.
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£20.90 -
Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies
Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer.
The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, PR campaigns, big data, marketing automation and more with this complete textbook.
Learn through current, real-world case studies from global companies such as TikTok and Spotify and explore what it takes to build a truly integrated, successful marketing plan. Incorporating branding, customer journey, advertising and more, Marketing Communications also provides in depth content on the legal requirements you need to develop your strategy including all you need to know about new GDPR rules and 3rd party data.
New to this edition, it includes information on the ongoing impact of AI in all aspects of marketing communications ensuring that you have all the tools necessary to reach the modern consumer while utilizing the latest industry technologies.
This book will give readers the confidence to work in an environment of constant technological transformation and build the core skills they need as marketers to create fully integrated strategies and successful campaigns.
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£156.80 -
Flourish First Digital Marketing and Business Planner
Hey Flourishing Entrepreneurs & Mumbosses! 🌟 Ready to take your business to new heights? Meet your secret weapon for success – The Flourish First®️ planner, meticulously crafted for business owners and solopreneurs like you!
Why Flourish First? 🚀 In a world potential overwhelm, this planner is your compass to navigate the realms of digital marketing and business strategy in a clear, simple, tried and tested way. Designed and created by The Flourish Mentor®️ herself, Holly Wood, it’s not just a planner; it’s your partner in success.
What Makes It Special?
🌈 🌟 Tailored for You: Whether you’re a seasoned business owner or just starting your entrepreneurial journey, this planner suits your pace. And guess what? It’s undated! Start your flourishing adventure any time of the year.💡 Holistic Approach: Beyond just numbers and marketing strategies, we’ve got your mindset covered. Set and track your goals, manage your finances, and check in with your mindset – because flourish first and success unfolds.
🌐 Versatility at Its Best: Use it solo or alongside your favourite planners. The Flourish First planner is your flexible companion, adapting to your unique workflow.
What’s Inside?
📚 📅 6-Month Journey: Dive into a 6-month adventure of planning and flourishing. Your next-level business evolution starts here.📈 Marketing Magic: Map out with marketing channels you’re using, associated actions & achievements. Plus benchmarking so you can effectively track your marketing growth and ROI.
💰 Financial Fitness: Track your income, expenses, and financial goals with money mantras to keep you going!
🧘 Mindset Mastery: A space for regular positive reflections, gratitudes and evaluations to keep your success mindset in top form.
Why Trust The Flourish Mentor? 🌟 Holly Wood, The Flourish Mentor®, brings her 13+ years of experience as a Marketing Strategist and Positive Psychology Coach to every page. Backed by an MSc in Psychology and a Coaching Certification in Positive Psychology, she knows the science of success and wants to share it with you.
Join the Flourish Revolution! 🌺 Flourish isn’t just a word; it’s a lifestyle. With The Flourish First®️ planner, you’re not just planning; you’re flourishing. It’s time to supercharge your success. So, grab your copy now and let’s turn your business dreams into reality!
[Your Flourishing Future Starts Here – Add to Cart Now!]
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£15.20 -
Decrement Indices: Purpose, Performance, Pricing, Hedging, Marketing
Content of the book
This book proposes a full journey in the world of Decrement Indices: the reason for their creation in the mid 2010’s and their generalised market adoption as the underlying for structured products and autocallables since the dividends rout of 2020, percentage decrements versus fixed points decrements, the expected performance of those indices compared to regular equity indices, how the implied volatility and forward of those indices compare to regular indices, and how those synthetic indices are hedged by traders. Finally the book addresses the marketing of those indices.Audience
This book should be of interest to traders, structurers and salespeople at banks, but also to investors, advisors and wealth managers who are willing to understand in what product they invest!Author
Eric Barthe has traded, designed, analyzed, researched and taught structured products and exotic derivatives for the last 20 years
He was an equity exotics trader at Goldman Sachs in London for 8 years, trading Index exotics, single stock exotics and dispersion. He was managing director at Leonteq Securities as global head of financial engineering. He taught finance at HEC Paris business schoold and EDHEC Business School.Read more
£27.10 -
Luxury Wine Marketing: The art and science of luxury wine branding
Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts from around the world. Yet little is known about the world of luxury wine marketing, and how a wine brand can enter that special realm. This book helps to demystify this process by describing how to craft, implement and maintain a luxury wine brand. Beginning with a definition and history of luxury wine, the authors then explain the unique business model and consumer segments for luxury wine, before providing a step-by-step process on how to establish a luxury wine brand. Each chapter is supplemented with a case study of a successful luxury brand producer and provides beneficial advice on the long-term vision and passion that is necessary to create a successful luxury wine marketing strategy. This book also contains original research conducted by the authors on the size of the luxury wine market and analysis of its segmentation by region, allowing for new and unique insight into the world’s top wine regions. Written as both a practitioner’s guide and a wine business textbook, Luxury wine marketing is a cornerstone reference resource for the business of wine. Awards: OIV Awards 2020 Special Mention, Vitivinicultural Economy Category; Gourmand International Awards 2020 World Of Wine Hall of FameRead more
£42.60£47.50 -
No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business.
In this updated and revised edition of No B.S. Direct Marketing, Dan builds on and re-affirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social and viral marketing media.
Strategies in the book are illustrated by updated case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
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£17.10 -
TikTok & Twitch for Beginners: A Complete Guide for Making Money with Shorts Videos, Master Influencer Marketing, and Unlock Millions of Views for Your Business (How To Make…
Ready to take your social media game to the next level? “TikTok & Twitch for Beginners” is your guide to mastering the intricacies of these two leading content platforms. This book will teach you how to maximize visibility, build relationships, and monetize your content, helping you unlock millions of views and turn your passion into a profitable venture.
Benefits from reading this book include:
- Uncovering the secrets of TikTok and Twitch algorithms to increase reach and influence
- Learning the steps to kickstart your TikTok and Twitch journey
- Gaining insight into how to authenticate and monetize your content
- Discovering strategies to foster relationships and amplify your brand
The book covers:
- Understanding the algorithms of TikTok and Twitch
- Setting up a studio for live-streaming
- Maximizing content visibility and engagement
- Monetizing your content
- Building relationships through community engagement
Don’t wait – Buy “TikTok & Twitch for Beginners” now and take your social media game to the next level before the price changes!
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£0.80 -
Growth Marketing: Entrepreneur’s Toolkit, Brand Psychology for Customer Acquisition, Marketing Secrets for Monetization & Upsell, Facebook & Google Ads Masterclass, Business…
How does the future look like? What’s going to happen to our businesses?
Are we at the beginning of a new era or we will soon go back to how It used to be?
Analysts say that our habits are going to change, and so consumer behaviours. But the recent events may just have accelerated inevitable changes.
So, what do you need to know to keep your business running during uncertain times? What should you focus on?
If you own a small or a medium business, you can’t afford to miss this book!
How to prepare for what’s next? How to make business when the environment gets so unpredictable?
Growth Marketing will show you the key things you need to know to outmanoeuvre uncertainty and get your business ready for the future.
You will learn
- Branding Secrets: Discover proven successful techniques to make your brand irresistible and stick into people’s mind
- Monetization Techniques: learn how to monetize your customers and sell more, more often without the need of creating new products
- Purchase Behavior: Discover the one single force that drives human behavior during the buying process and how you can apply it to your business
- Customer Relationship: Learn how to get new customers and increase loyalty of your customer base, so they will always come back to buy from you
- Website Secrets: The key secrets of a modern website that sells. Get your website ready to take orders and accept transactions
- Facebook and Google Ads: Super easy step by step instructions to setup your campaigns with budget recommendation and flexible targeting suggestions, even if you are not tech savvy
- Rank Higher in the search Engines: secret techniques to drive free traffic to your website and get more visitors
- Business Strategy core principles: learn smart actions you can take to start or accelerate the digital pivot you need to make to prepare for the new era
What are you waiting for?
Growth Marketing: written for entrepreneurs to give them all the tools they need to prepare for the times ahead.
Prepare for what’s next. Embrace digital change and thrive. Read Growth Marketing
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£4.10£27.50 -
Marketing Plans: Profitable Strategies in the Digital Age
The latest edition of the leading and internationally bestselling text on marketing planning
In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing.
The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides:
- A best-practice, step-by-step process for coordinating marketing strategy and planning
- Methods to create powerful, differentiated value propositions
- Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits
- Lessons from the leaders on how to embed world-class marketing within the organisation.
Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.
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£35.00£38.00 -
The CIM Handbook of Strategic Marketing: A Practical Guide for Designing and Implementing Effective Marketing Strategies
The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company’s strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company’s capabilities with genuinely attractive market sectors. The Handbook’s strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations.
The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus.
The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics – such as, Peter Doyle, Malcolm McDonald, Nigel Piercy
The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance.
Colin Egan is Professor of Strategic Management at Leicester Business School.
Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School.
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£4.40 -
Sustainable Marketing: The Industry’s Role in a Sustainable Future
Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?
Sustainable Marketing is a blueprint for embedding sustainability at the heart of marketing. Exposing the disturbing reality of marketing’s current relationship with many of our environmental and societal problems, it challenges the traditional role of marketing, its cultural norms and gross inefficiency. It goes on to present a compelling vision for change and a practical guide for marketing professionals, equipping them with the mindset and tools to transform their daily work and the industry as a whole, into a force for good.
This is the perfect guide for marketing and sustainability professionals working through their company’s sustainable transformation whilst trying to avoid the pitfalls of greenwashing and carbon myopia. Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony’s Chocolonely, The Onlii and AkzoNobel.
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£25.60 -
Awareness Days Social Media Content Planner 2024: For small business owners and entrepreneurs to help plan, organise and create social media content
From the serious to the sublime – there’s an awareness day for practically anything these days. This planner will make creating your social media content a breeze! Over 1000 social media content prompt ideas using awareness days, to help you create trending, on-brand, relevant content for your business niche.The Awareness Days Content Planner 2024 is a fantastic book to add to your business toolkit, helping to take the stress out of creating your social media content. Use the planner to find out more about what’s celebrated throughout the world, what topics might be trending at different times of the year, and help you to plan the content for your business every month, or simply find out some of the more comical days just for fun!
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£9.50 -
Marketing Communications
Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice.
Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice.
From introducing the subject and setting learning expectations to analysing and interpreting consumer behaviour, this latest edition follows a clear, streamlined structure that focuses on the strategic and tactical aspects of how brands engage audiences. With an approachable style and language that is easy to understand, the text delivers a rich blend of academic and practitioner materials that will help you understand the complexities of marketing communications.
The book includes examples of contemporary, innovative marketing practices drawn from some of the world’s leading brands and agencies, allowing you to explore the theories and ideas and acquire critical insight into the marketing communications landscape.
The plethora of useful features and examples will encourage you to discuss and consider multiple interpretations around the major topics, providing you with the tools you need to develop your career in the field.
Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.
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£54.10£56.00Marketing Communications
£54.10£56.00 -
A Practitioner’s Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts
As some of today’s major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns.
Account-based marketing, also known as client-centric marketing, treats important individual accounts as markets in their own right, to help strengthen relationships, build reputation, and increase revenues in important accounts.
A Practitioner’s Guide to Account-Based Marketing outlines a clear, step-by-step process for readers to harness ABM tools and techniques and set up ABM programmes. Featuring insights from practising professionals and case studies from organizations including Fujitsu, Infosys, Microsoft, O2 and ServiceNow, it also contains guidance on developing the competencies needed for account-based marketing and managing your ABM career.
This updated second edition contains further discussion on how ABM initiatives can go from a pilot to being embedded in a business, new material on quantified value propositions and updated wider research. Meticulously researched and highly practical, A Practitioner’s Guide to Account-Based Marketing will help all marketers to deliver successful B2B marketing.
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£30.40
