• Marketing 6.0: The Future is Immersive

    Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business

    In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about:

    • The building blocks of metamarketing
    • Generation Z and Generation Alpha and the technologies they use daily
    • How to tap into metaverses and extended reality
    • The potential obstacles and solutions for creating a more interactive and immersive experience.

    Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.

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    £19.20£20.90
  • Essentials of Marketing: Theory and Practice for a Marketing Career

    This comprehensive textbook introduces students to all the core principles of marketing practice using an employability-focused approach. Essentials of Marketing is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success. The book demystifies theory by placing it in contexts which are recognisable to a diverse readership, using real-life case studies and examples designed to engage today’s technologically savvy and internationally oriented students. The book includes a comprehensive running case study in which readers are invited to adopt the roles of marketing assistant, marketing manager, and marketing director within regional markets, applying the knowledge that they have learned in each chapter into modern, realistic contexts, which simulate a marketing career. Key features to aid learning and comprehension include case studies, chapter objectives and summaries, key learning points, and key questions. With a uniquely accessible and applied approach, Essentials of Marketing is designed as a core text for undergraduate and postgraduate students studying Introduction to marketing, marketing management, and principles of marketing modules. Digital learning resources include a comprehensive instructor’s manual to guide interaction with the applied case study, PowerPoint slides, and a test bank.

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    £39.90£44.60
  • B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth

    Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide.

    B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B digital marketing challenges such as those associated with account targeting, data utilization and digital campaign management. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space.

    Newly updated, this second edition provides two new chapters on digital retention marketing and social media strategies as well as improved guidance on campaign tracking and gamification. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM.

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    £31.30
  • Guerrilla Marketing, 4th Edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

    NATIONAL BESTSELLER

    The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.

    Jay Levinson’s Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur’s marketing bible–and the book every small-business owner should have on his or her shelf.

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    £2.20
  • SOCIAL MEDIA MARKETING FOR REALTORS: Maximizing Your Real Estate Business with Effective Social Media Strategies

    Meet Jennifer, a determined real estate agent who faced countless challenges in a competitive market. Frustration and disappointment became my constant companions as I tirelessly tried traditional marketing methods, only to see lackluster results. However, just when I was on the verge of giving up, a serendipitous moment changed everything.
    Through sheer perseverance, I stumbled upon a social media strategy that transformed my life forever. I witnessed a huge transformation as my online presence blossomed, and my sales began to soar higher than ever before. From silent followers to raving fans, my engaging content captured the hearts of potential buyers and sellers alike.
    But this isn’t just a tale of personal triumph; it’s a heartfelt invitation to join me as I reveals my invaluable insights, tips, and techniques. Discover how I crafted compelling content, leveraged the power of storytelling, and built an authentic brand that resonated deeply with her audience.
    “SOCIAL MEDIA MARKETING FOR REALTORS” is more than just a guide—it’s a lifeline for real estate professionals yearning to break free from the chains of mediocrity. Unleash your potential and open doors to a thriving real estate business in today’s digital era.
    Whether you’re a seasoned realtor looking for a fresh approach or a beginner real estate agent seeking guidance, this book will be your beacon of hope, illuminating the path to unparalleled success.
    Dare to dream big, embrace the digital revolution, and turn your passion into a flourishing empire.
    Join me as I take you under my wing and empowers you to become a social media sensation in your own right. The time is now to rewrite your story, unleash your true potential, and conquer the real estate market through the power of SOCIAL MEDIA MARKETING!
    Get a copy of this life changing book now!

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    £8.90
  • Marketing

    How does Google support organizations in their transformation to digital marketing?

    How does the International Food Waste Coalition influence more sustainable behaviour?

    How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?

    With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.

    Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.

    Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting the opportunity for students to take their learning further.

    An exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn. It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning, including practitioner videos to offer further glimpses into the professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding checkpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts.

    Marketing is the complete package for any introductory marketing module.

    This book is accompanied by the following online resources.

    For everyone:
    Bank of case studies
    Practitioner insight videos
    Career insight videos
    Library of video links

    For students:
    Key concept videos
    Author audio podcasts
    Multiple-choice questions
    Flashcard glossary
    Internet activities
    Research insights
    Web links

    For lecturers:
    PowerPoint slides
    Test bank
    Essay questions
    Tutorial activities
    Discussion question pointers
    Figures and tables from the book

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    £52.20

    Marketing

    £52.20
  • Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

    Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.

    Written by two highly experienced digital marketing consultants, the book shows you how to:

      • Draw up an outline integrated digital marketing plan
      • Evaluate and apply digital marketing principles and models
      • Integrate online and offline communications
      • Implement customer-driven digital marketing as part of digital transformation
      • Reduce costly trial and error
      • Measure and enhance your digital marketing
      • Learn best practices for reaching and engaging your audiences using the key digital marketing platforms.

      This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage.

      Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition,provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation.

      Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

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      £39.90£44.60
    • El Plan de Marketing de 1-Página: Consigue Nuevos Clientes, Gana Más Dinero, Y Destaca Entre La Multitud

      ADVERTENCIA: No Leas Este Libro Si Odias El Dinero

      Para crear un negocio exitoso tienes que dejar de hacer acciones aleatorias de marketing y seguir un plan riguroso que garantice el rápido crecimiento de tu empresa. Tradicionalmente, crear un buen plan de marketing ha sido un proceso complejo que consume mucho tiempo, razón por la cual muchos deciden no hacerlo.

      En El Plan de Marketing de 1-Página, el emprendedor en serie y mercadólogo rebelde Allan Dib revela un nuevo enfoque en la implementación del marketing que facilita y simplifica la creación de un plan. Es literalmente una sola página dividida en nueve cuadrados. Con ella, tendrás la oportunidad de crear un mapa para así construir un sofisticado plan de marketing y partir desde cero hasta convertirte en un héroe.

      Aunque sólo estés comenzando o si ya eres un emprendedor con experiencia, El Plan de Marketing de 1-Página es la manera más fácil y rápida de crear un plan que impulsará el crecimiento de tu negocio.

      Con este innovador libro descubrirás:

      • Cómo conseguir nuevos clientes o prospectos, y cómo ganar más dinero con los que ya tienes.
      • Por qué el marketing de los “grandes negocios” puede destruir tu negocio y definir qué estrategias realmente funcionan para pequeñas y medianas empresas.
      • Cómo cerrar una venta sin necesidad de acosar a los clientes y sin parecer tener mucha necesidad, dándole la vuelta a la situación para que sean ellos quienes busquen ansiosamente tus servicios.
      • Un sencillo proceso paso a paso para crear su propio plan de marketing que consta de una sola página. Simplemente llena cada uno de los cuadros que conformarán tu Plan de Marketing de 1-Página.
      • Cómo aniquilar a la competencia y hacer que seas la única opción.
      • Cómo conseguir resultados increíbles con un presupuesto pequeño, utilizando los secretos del marketing de respuesta directa.
      • Cómo cobrar precios altos por tus productos y servicios, y lograr que tus clientes te lo agradezcan.

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        £9.50
      • Future of Tourism Marketing

        Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence, virtual reality, robots, and new GIS systems has created more possibilities for marketing innovations. Advancements in information technology are leading to changes in business processes, service standards, and management mindsets. Meanwhile, consumers are also adapting to the new marketing paradigm. Researchers are interested in studying this newly-emerging and unpredictable business environment, customer decision making, new management tactics, and business analytic strategies.

        Future of Tourism Marketing aims to assess the role of modern technologies in marketing tourism destinations and their effects on potential visitors. This book will provide an update on research into the new marketing paradigm that is developing as a result of new technologies in a post-modern era.

        The chapters in this book were originally published in Journal of Travel & Tourism Marketing.

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        £37.00
      • Marketing Strategy for Museums: A Practical Guide (Routledge Guides to Practice in Museums, Galleries and Heritage)

        Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources.

        Presenting examples from a range of museums around the world, the author positions marketing as a vital function that aims to build mutually beneficial relationships between museums and their audiences – both existing and new – and ensure museums are relevant and viable. Breaking down key marketing models, Lister shows how they can be applied to museums in a meaningful way. Setting out a step-by-step framework for developing a museum’s marketing strategy and for creating marketing campaigns, which can be scaled up or down. Readers will also be encouraged to reflect on topics such as sustainable marketing; ethical marketing; and accessible and inclusive marketing.

        Marketing Strategy for Museums provides an accessible guide that seeks to demystify marketing and boost the confidence of those responsible for planning and delivering marketing in museums. It is aimed at people working in museums of all types and sizes and will also be relevant to students of museum and heritage studies.

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        £30.40
      • Ethics in Marketing: International cases and perspectives

        Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing’s domain.

        Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship.

        This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.

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        £39.00
      • Viral Marketing: Guide to Successfully Creating a Buzz Around Your Online Brand, Acquiring Social Media Audience and Bringing in the Profits

        ★★ Buy the Paperback version of this book and get the eBook version included for FREE ★★

        Content is the cornerstone of effective viral marketing, there’s no way around that. If you wish to draw in a bunch of traffic from various places while you are still young, then viral content is the way to go.

        However, the majority of people who have a go at viral marketing don’t really have a clue about how to make things happen and they overlook the fact that niche networks already exist.

        Fortunately for you, you don’t need to waste your time because this book will provide you with the essence of viral marketing so that you can know which kind of content goes viral each and every day.

        In this book, you can expect to learn:

        •The reason why content goes viral

        •What it takes for viral marketing to be successful

        •How to draw in a bunch of sources from all around the web

        •How to make the most out of your viral marketing while doing less work

        •And a lot more…

        Anyone can achieve some kind of viral outcome on the internet as long as the right knowledge is used, and that is what this book is all about. Doing something of a viral nature is a worthwhile life goal for anyone to accomplish at least once.

        If you’re ready to discover a shortcut which can allow you to gain followers much more quickly, then scrolling over to the buy button and clicking it the first step towards that.

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        £7.30
      • Marketing and Lead Generation for Financial Advice Professionals: From Prospects to Profits – Proven Strategies for Financial Advisers to Attract More of their Ideal Clients

        Attention IFAs, wealth managers, financial advisers and financial planning professionals… Are you looking for proven ways to highlight your value and attract more of your ideal financial advice clients and connections?

        Over a forty-year career in financial services, Philip has been studying what the most successful IFAs, financial planners and advisers do to attract and retain more of their ideal connections and dream clients.

        This comprehensive book reveals a wealth of proven tips, techniques, strategies and ideas for articulating your value and expertise, and winning more of the financial planning clients that you really want. Featuring case studies of advisers from the UK, Europe, USA and as far as New Zealand, financial advice professionals share the very best of what has consistently delivered the goods from their marketing and lead generation activities.

        In addition to cutting-edge but simple digital ideas, this book highlights the very best in traditional and ‘old school’ marketing techniques – many of which Philip has added a powerful modern twist.

        From seminars to LinkedIn, client events to Facebook ads and from referrals to podcasting – and much more – if you make one investment in your business development this year, make it MARKETING AND LEAD GENERATION FOR FINANCIAL ADVICE PROFESSIONALS.

        “Phil has intimate knowledge of financial adviser business models from his career as a speaker and community builder. It’s no surprise then that he’s nailed it with this book. Financial advisers will find this an indispensable guide to marketing their companies to connect with more clients and grow their business as a result.”
        Roger Edwards, Marketing Speaker and Consultant

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        £14.20£28.10
      • The S.E.L.L. System: A Comprehensive Guide to Success in Marketing and Selling for New and Small Businesses

        Are you an aspiring entrepreneur with a dream to build a thriving business? Are you a small business owner looking to accelerate your growth and maximise your sales potential? Look no further! “The S.E.L.L. Systemâ„¢” is your ultimate roadmap to mastering the art of sales and marketing in the dynamic and ever-evolving business landscape.

        In this essential guide, renowned sales and marketing strategist, Lynne Thomas, shares invaluable insights, proven techniques, and actionable strategies that will empower you to unleash your business’s true potential. Whether you’re launching a start-up or running a small enterprise, this book equips you with the tools to navigate the competitive marketplace and achieve unprecedented success.

        “The S.E.L.L. Systemâ„¢” takes you on a transformative journey, breaking down the intricacies of effective marketing and sales practices, offering practical advice, and highlighting real-world examples of businesses that have thrived using these strategies. By combining time-tested principles with innovative approaches, this book delivers a comprehensive framework that ensures long-term growth and profitability.

        Inside “The S.E.L.L. Systemâ„¢” you’ll discover:

        1. The fundamentals of marketing: Learn how to define your target audience, craft a compelling brand story, and develop a powerful marketing plan that resonates with your customers.

        2. Sales strategies that convert: Master the art of selling, from prospecting and lead generation to closing deals and nurturing long-term customer relationships.

        3. Digital marketing domination: Unleash the potential of digital channels, including social media, content marketing, search engine optimisation (SEO), and email marketing, to drive customer engagement and boost your online presence.

        4. Customer-centric approach: Understand your customers’ needs, wants, and pain points, and create tailored solutions that solve their problems and exceed their expectations.

        5. Scaling your business: Unlock the secrets to scaling your operations, expanding your market reach, and staying ahead of the competition while maintaining profitability.

        Whether you’re a novice entrepreneur or an experienced business owner, “The S.E.L.L. Systemâ„¢” provides you with the essential knowledge and practical guidance needed to thrive in today’s competitive marketplace. With its wealth of actionable advice and insider tips, this book is a must-read for anyone seeking to unlock the full potential of their business and achieve lasting success in sales and marketing.

        Don’t let your dreams remain just dreams—take the first step towards a profitable and prosperous future with “The S.E.L.L. Systemâ„¢”!

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        £0.90
      • Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (The Jossey-Bass Nonprofit Guidebook Series…

        Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention?

        In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways.

        Inside:

        • Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting
        • Up-to-date guidance on communicating in a fast-paced, multichannel world
        • How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content
        • Real-world examples from 100+ nonprofits of all sizes and missions 

        This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.

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        £26.60
      • DIGITAL MARKETING For Beginners 2022: A Comprehensive Guide to Online marketing, Locating Your Customers, and expanding your Business Profitably

        If you want to learn more about getting started in the world of online advertising, you’ve come to the right place.

        In the modern world, we are surrounded by digital media. We use our smartphones, computers, tablets, TVs, and games consoles to access the internet for all kinds of reasons. And, as we’ll explore in this guide to digital marketing, this constant connectivity is a goldmine for marketers.

        If you’ve always fancied getting started in digital marketing, this is the book for you. We take a look at what exactly it is, why it’s important, what different types there are, and how you can get the most of it.

        With around 4.5 billion internet users worldwide, digital marketing gives businesses the chance to reach people on platforms where they spend a lot of time and money. It also gives smaller companies an opportunity to compete with their huge rivals, allowing them to use data and insights to target customers.

        We’ve also seen how vital online shopping is in the first half of 2020. At the peak of the COVID-19 lockdown in the UK, online orders were up 200% compared to the previous year. For all kinds of companies, digital marketing and the sales it generated were a lifeline when stores were closed.

        We’ve got the latest on everything from social media to search engine optimization (SEO), content marketing and the user experience (UX), as well as updates on everything from marketing automation, messaging and email, to online and off-line integration. We’ve also got the latest on everything from artificial intelligence (AI) to data security strategies.
        Add this book to your library now!

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        £8.50
      • Cosmetics Marketing: Strategy and Innovation in the Beauty Industry

        Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role
        of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers.

        With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.

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        £30.90
      • Marketing Communications: A European Perspective

        Learn the techniques and applications of marketing communications in a European context

        Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions. Building on the success of the last edition, the 7th edition uses examples, case studies and research results from various countries, industries and markets to make the concepts more practice orientated and help you grasp essential facts. Extensive case material on global brands like Snickers, Libresse, Guinness, Costco, Baunat, Trooper and Lego have been added to reflect the recent developments in marketing communications.

        Pearson, the world’s learning company.

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        £40.80£54.10
      • SOCIAL MEDIA MARKETING FOR BEGINNERS 2023: Learn how to grow your social media with beginner’s strategy updated for this specific year; this book provides an easy and organized…

        Discover how you can pass from being a beginner to a professional Social Media Marketer today!

        If you are a beginner who wants to approach the world of social media marketing, you are in the right place.

        This book will allow you, once finished, to have important knowledge to grow and become relevant on the major social medias that you know. The techniques and strategies that you will find described step by step in this guide are very updated to today’s social interactions, this is a fundamental feature for this kind of books, the modern world changes day by day and keeping up is difficult but essential to be successful.

        And to be successful in social media, you need to speak today’s language.

        Would you like to learn more about Social Media Marketing? If so, then you are in the right place.

        I want to show you some of the things that we are going to cover together in the book so that you can better understand what we are going to learn.

        Here are just some of the topics we will touch together:

        ● Startup

        ● Instagram Marketing Strategy

        ● TikTok

        ● Much more…

        If you want to know more about Social Media Marketing, all you have to do is follow the advice found in this book. So what are you waiting for?

        Scroll up, click on “Buy Now with 1-Click”, and Get Your Copy Now!

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        £11.70
      • Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market

        “A must-read for anybody that wants to learn about the art and science of this role.”
        — Jeevan Patil, Head of Product Marketing, Cisco Meraki

        “Whether you’re starting out or are a product marketing leader already, this book will really help you [..] make an impact.”
        — Anuneet Kumar, VP of Product Marketing, Salesforce

        Launch Products the Right Way.

        A comprehensive guide to product marketing — from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business.

        Whether you’re looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.

        Product Marketing, Simplified covers:

        • Understanding the customer journey
        • Creating personas
        • Building positioning statements
        • Writing compelling messaging
        • Building a go-to-market strategy
        • Determining pricing and packaging
        • Launching products
        • Working with analysts and the press
        • Enabling sales and creating demand
        • Influencing the product roadmap

        Read more

        £9.90
      • The Ultimate B2B Marketing List : 200+ Tactics You Need to Try

        Packed with practical and fresh marketing tactics that can be implemented immediately and drive impact in a B2B business, this book is a must-have for any B2B Marketer.

        Inside, find innovative ways to:

        • Get to know your dream buyers
        • Craft killer content
        • Climb the search engine rankings
        • Unleash the power of social media
        • Master conversion optimisation
        • Align sales and marketing
        • Explore other creative tactics
        • Keep customers coming back for more
        • And more

        You’ll find hacks, quick tips, and tools to make the marketer’s life easier, including a bonus guide on Chat-GPT for maximum marketing results.

        It is a treasure trove of new ideas that can set marketers apart from their competition and provide value for even the most experienced marketing professionals.

        Make this book your go-to resource to be a marketing superstar !

        Read more

        £14.50
      • SaaS B2B Growth Marketing: A Comprehensive Guide

        This book is a comprehensive guide to SaaS B2B growth marketing. It covers all the key aspects of developing and implementing a successful growth marketing strategy, including identifying your ideal customer profile, creating a content strategy, building an SEO strategy, leveraging social media, and implementing paid advertising and referral programs. The book also provides valuable insights on analyzing and optimizing your growth marketing strategy, overcoming common challenges, and scaling your efforts. Through case studies and expert advice, readers will learn how to harness the power of customer feedback and voice to achieve their growth marketing goals.

        Chapter 1: Understanding SaaS B2B Growth Marketing

        Chapter 2: Developing a Growth Marketing Mindset

        Chapter 3: Identifying Your Ideal Customer Profile

        Chapter 4: Creating a Growth Marketing Strategy

        Chapter 5: Setting up a Growth Marketing Stack

        Chapter 6: Developing a Content Strategy

        Chapter 7: Building an SEO Strategy

        Chapter 8: Leveraging Social Media for Growth

        Chapter 9: Creating a Paid Advertising StrategyChapter 10: Implementing a Referral Program

        Chapter 11: Maximizing Email Marketing for Growth

        Chapter 12: Analyzing and Optimizing Your Growth Marketing Strategy

        Chapter 13: Scaling Your Growth Marketing Strategy

        Chapter 14: Overcoming Common Growth Marketing Challenges

        Chapter 15: Case Studies of Successful SaaS B2B Growth Marketing Strategies

        Chapter 16: The Power of Customer Feedback and Voice in SaaS B2B Growth Marketing Strategies

        Chapter 17: Using Data Science for Growth Marketing

        Chapter 18: Building and Managing a Growth Marketing Team

        Chapter 19: ChatGPT and Growth Marketing SaaS B2B

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        £4.80
      • Essentials of Services Marketing, Global Edition: Wirtz Essentials of Services Marketing, Global Edition 3

        Essentials of Services Marketing, 3rd Edition is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.

        Read more

        £31.00£63.60
      • Teenpreneur 2: The Teenagers Guide to Marketing and Selling Your Ideas

        Are you a young entrepreneur with big ideas? Are you ready to take your business to the next level? Look no further! “Teenpreneur 2 – The Teenager’s Guide to Marketing and Selling Your Ideas” is here to guide you through the exciting world of marketing and sales.

        Building on the success of the first book in the series, “Teenpreneur – How to Build a Business in Your Teens,” this eagerly anticipated sequel dives deep into the strategies and techniques that will help you effectively market and sell your ideas. Written by Errol Lawson, a seasoned entrepreneur and expert in the field, this book is tailored for ambitious teenagers like you who are ready to make their mark in the business world.

        Inside these pages, you’ll find a wealth of practical advice, actionable tips, and real-life case studies that showcase how young entrepreneurs like yourself have successfully marketed their products, services, and ideas. From personal branding to content marketing, social media strategies, and more, “Teenpreneur 2” equips you with the knowledge and skills you need to stand out in today’s competitive market.

        Whether you’re launching a new product, starting a side hustle, or simply looking to sharpen your marketing acumen, this book is your go-to resource. With its engaging and relatable writing style, “Teenpreneur 2” makes complex concepts easy to understand, ensuring that you’ll gain insights that you can put into practice right away.

        Don’t miss out on the opportunity to learn from real-world examples, proven strategies, and Errol Lawson’s wealth of experience. Get ready to unleash your entrepreneurial spirit and make your ideas shine with “Teenpreneur 2 – The Teenager’s Guide to Marketing and Selling Your Ideas.” Get your copy today and embark on your journey to marketing success!

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        £5.70
      • Instagram Marketing for Beginners: A Complete Guide on How to Make Money with Instagram and Grow Your Business in No Time

        Are you ready to unlock the potential of Instagram for your business? “Instagram Marketing for Beginners” provides a comprehensive guide to mastering the art of digital marketing on Instagram. With step-by-step instructions, readers can learn the basics of selecting a niche, targeting an audience, and creating engaging content. This book also reveals secrets to monetizing an Instagram account and growing a revenue-generating powerhouse. Plus, readers will benefit from the insider tips, tricks, and strategies to maximize the impact of their efforts.

        Benefits of reading this book:

        • Gain a better understanding of Instagram marketing and how it can drive business growth
        • Learn the fundamentals of content creation and the art of digital branding
        • Discover insider tips and strategies for account management and follower engagement
        • Uncover the secrets of monetizing an Instagram account

        What’s included in the book:

        • Basics of Instagram marketing and understanding its potential
        • Strategies for selecting a niche and targeting an ideal audience
        • Tips and tricks for content creation and digital branding
        • Insider strategies for account management and follower engagement
        • Guidelines for monetizing an Instagram account

        Don’t wait; buy “Instagram Marketing for Beginners” now before the price changes!

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        £0.80
      • Marketing Strategy Workbook and 2024 Planner: Dark Smarts the magic and logic of marketing

        Introducing the Dark Smarts Marketing Strategy workbook and 2024 calendar – a marketing workbook like no other!
        Immerse yourself in a captivating blend of creativity and strategy as we explore the world of marketing in the year 2024.

        This workbook takes you on a quarterly adventure, aligning your marketing efforts with the changing seasons. Each quarter unveils a unique theme, providing you with fresh perspectives and innovative ideas to elevate your marketing game.

        Whether you’re an aspiring entrepreneur, starting your marketing journey, or a seasoned professional, you will find inspiration to help you have a successful 2024.

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        £11.90
      • Marketing Ninja Gift: A5 Blank Lined Notebook Journal for Marketing Ninja | Funny Thank You and Appreciation Gifts, Retirement, End of Year Gift, Gag Gift

        Need to show your cool Marketing Ninja how much they mean to you?
        You’ve come across this great notebook that will do the job perfectly!

        Great notebook for taking notes, journaling, organizing, writing and brainstorming.
        Suitable for any special occasion: Christmas, Secret Santa, Birthday, Graduation, Retirement, Appreciation, etc.

        • 6×9 Inches (A5)
        • 120 Pages
        • Sleek, matte-finished Premium cover for a professional look
        • Excellent and thick binding

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        £5.30
      • Digital Marketing: Strategic Planning & Integration

        An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies.

        The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy.  

        Key features:

        • Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok.
        • A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios.
        • ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing.
        • ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet.
        • The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone.
        • Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading.
        • Worked digital marketing plan. 
        • Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles.

        Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.

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        £37.10£43.70
      • Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits

        Semiotics is a superpower for marketers. It’s a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands.

        Companies such as Unilever and P&G have attested to the success of Lawes semiotics in stimulating innovation and boosting sales. Now newly updated, this second edition is packed with even more revelations about brands, consumers and their emerging needs. Three new chapters reveal the unseen social forces that drive the Be Kind movement, public appetite for sincerity and the emotions of younger generations.

        Using Semiotics in Marketing is an acclaimed how-to guide that makes semiotics accessible. It ensures all agency-side and client-side marketers can pick up the skills to use and apply semiotics to brands and is the only book on semiotics ever published that sets out a complete blueprint for research projects. This is your one-stop guide to learn how to write briefs and proposals, design projects, conduct analysis, write reports and present research findings.

        Start using semiotics today. Position and launch new brands, rejuvenate established ones, design products and packaging and inspire timely and provocative ad campaigns. See the future. Innovate.

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        £26.10£28.50
      • OCR Cambridge Nationals Level 1/2 Enterprise and Marketing: Illustrated Revision and Practice (ClearRevise OCR Cambridge Nationals Enterprise and … OCR GCSE Enterprise and…

        Subject level: OCR Cambridge Nationals Level 1/2 in Enterprise and Marketing

        A new generation of revision guides – from the experts at ClearRevise!

        Do images help you learn?

        This illustrated revision guide is perfectly matched to the OCR Cambridge Nationals Level 1/2 Enterprise and Marketing J837 (R067) specification.

        Our content is expertly compiled by outstanding teachers, industry professionals and highly experienced examiners. All the key points have been clearly explained in PG Online’s signature style, and there are plenty of practice questions to check the content has really stuck. Even better, each page has been beautifully designed, so it even looks good too! It’s everything you need to be fully prepared ahead of the exam.

        PG Online are multi-award-winning education specialists with decades of teaching, examining and design experience.

        Features:

        • Covers all 2022 specification topics required for the external exam
        • Illustrated topics to improve memory and recall
        • Comprehensive case studies to show application of concepts
        • Over 300 marks worth of examination style questions
        • Answers provided for all questions within the book
        • Examination tips and techniques

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        £7.60
      • Marketing Management, Global Edition

        Start thinking like a marketer with the gold-standard text for today’s Marketing Management.

        Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment.

        Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager’s way of thinking, focusing on the role, issues, and decisions that Managers face in alignment with company needs and objectives.

        The text’s reader-friendly content provides balanced coverage and a clear structure that will guide you through the necessary steps to build, execute and manage successful marketing campaigns and compelling brands.

        The latest edition uses a multidisciplinary approach, providing in-depth knowledge and broader understanding of the essential marketing principles and core concepts. It will challenge your critical thinking and analytical skills with universal practical applications, covering a wider spectrum of products, services, and marketing strategies. A range of examples includes Wegmans, Starbucks, and Uniqlo, bringing first-hand experience regarding how a successful marketing strategy works in large-scale organisations.

        Reflecting recent changes and developments in the field, the book aims to provide an in-depth understanding of the best marketing practices and arm you with the knowledge and tools necessary for a successful future career in the field.

        Pearson MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask- your instructor for the correct ISBN. MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

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        £43.60£66.50
      • Marketing Handbook for All: Navigating the Ever-Evolving Landscape of Online Marketing

        If you’re an entrepreneur eager to boost your marketing or a marketer looking to advance your career, this book will serve as an easy guide. It will introduce you to the expanding world of integrated marketing – powered by the latest digital strategies and Generative AI. The goal of this handbook is to bring you up to speed on these marketing innovations in a simple, jargon-free way. You’ll learn how to drive growth with today’s data-driven, automated approaches without getting overwhelmed with complex details. Whether you’re a busy founder needing more customers or a marketer aiming for the next level, this book will help you future-proof your skills. You’ll gain the knowledge of the tools you need to get started and succeed with smart, effective marketing in the age of AI.

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        £0.80
      • Seth Godin 2 Books Collection Set (The Dip and This is Marketing)

        Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched Collectively

        The Dip:
        Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point – really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it.

        This is Marketing:
        No matter what your product or service, this book will help you reframe how it’s presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

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        £15.20
      • Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management

        The ultimate marketing resource from the world’s leading scholars

        From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.

        You’ll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies.

        Readers will also find:

        • Discussions of the unique challenges facing brands in designing and managing their image and techniques for building resilient brands
        • Strategies for creating loyal customers and developing personalization at scale
        • Strategies for designing effective omni-channel marketing platforms
        • Strategies for crafting a successful cross-platform communications campaigns
        • Discussions on the application of data analytics and artificial intelligence to the creation of successful marketing programs

        An indispensable resource for any professional expected to contribute to their organization’s marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders.

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        £17.70£25.60
      • My Revision Notes: Level 1/Level 2 Cambridge National in Enterprise & Marketing: Second Edition

        Set your students on track to achieve the best grade possible with My Revision Notes: OCR Level 1 / Level 2 Cambridge Nationals in Enterprise & Marketing (J837).

        Our clear and concise approach to revision will help students learn, practise and apply their skills and understanding. Coverage of key content is combined with practical study tips and effective revision strategies to create a guide that can be relied on to build both knowledge and confidence.

        >> Consolidate knowledge with clear, concise and relevant content coverage, based on what examiners are looking for.
        >> Extend understanding with our regular ‘Now Test Yourself’, tasks and answers provided online for students to access.
        >> Improve technique through our increased exam support, including exam-style practice questions, expert exam tips and examples of typical mistakes to avoid.
        >> Identify key connections between topics and subjects with our ‘Making Links’ focus and further ideas for follow-up and revision activities.
        >> Plan and manage a successful revision programme with our topic-by-topic planner, new skills checklist and exam breakdown features, user-friendly definitions and glossary.

        Read more

        £9.30
      • Gym Climbing 2E: Improve Technique, Movement, and Performance

        Climbing has become a mainstream sport with more participants than skiing or snowboarding and, among the different types of climbing, gym climbing is the most popular. Where gyms were once a training ground for rock and alpine climbers, many participants now regularly climb indoors with no plans beyond tackling the ever-changing routes of their neighborhood hangout. When Mountaineers Books published the first edition of this title in 2004 there were approximately 250 climbing gyms in the United States. Today there are more than 650.

        In this completely revised second edition, author Matt Burbach focuses his instruction on climbers who want to excel on indoor routes and problems. The new edition includes:

          • Step-by-step training for beginners

          • Strategies for progressing to dynamic movements to top out on ever more difficult new-school routes and problems

          • Both bouldering and top-roping instruction

          • Physical conditioning, mental training, and kinesiological assessment and theory

          • The latest belay and safety techniques

          • Explanation of equipment, which is safer, lighter, and more comfortable than ever

          This edition also includes entirely new photos (now in color), with professional climbers Emily Harrington and Matt Segal demonstrating the moves and gym climbing techniques throughout the book.

          Read more

          £11.40
        • Workout Log for Women & Men: Workout Journal and Planner to Track GYM, Weight Loss, Bodybuilding Process

          Are you committed to achieving your fitness goals and keeping meticulous records of your workout routines? Our Gym Training Notebook is here to help you stay on track, take control of your fitness journey, and reach new heights in your strength and endurance. This high-quality training journal is your essential companion for the gym, designed to meet the needs of both beginners and experienced athletes.

          Key Features:

          1. Track Your Progress: Record your daily workouts, including the exercises performed, sets, repetitions, and weight lifted. This detailed tracking helps you monitor your progress over time and adjust your training regimen for optimal results.

          2. Ample Space for Notes: With 128 pages of specially designed templates, you have plenty of room to jot down additional notes, tips, or personal insights. It’s perfect for noting any changes in your diet, sleep, or other factors that could influence your performance.

          3. Durable and Stylish: The gym notebook features a sturdy cover that can withstand the rigors of your gym bag. Its sleek and minimalist design will make you the envy of your workout buddies.

          4. Compact and Portable: Measuring 6×9 inches, it’s the ideal size to take with you to the gym or fitness classes. Slip it into your bag or backpack without taking up too much space.

          5. Ideal Gift: This training journal makes a fantastic gift for gym enthusiasts, bodybuilders, powerlifters, and anyone dedicated to their fitness journey.

          Achieving your fitness goals is about more than just hitting the weights. It’s about tracking your progress, staying motivated, and continually improving. Get your Gym Training Notebook today and elevate your workout game like never before! Start your journey to a healthier, stronger you.

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          £9.40
        • Pocket Calendar 2024-2026: Two-Year Monthly Planner for Purse , 36 Months from January 2024 to December 2026 | Bodybuilder | Man | Gym

          Introducing the 2024-2026 Monthly Pocket Calendar, a perfect planner to seamlessly organize your life and cherish every moment. This exquisite planner offers:

          Cover: Bodybuilder Man Gym
          📅 36 Months of Planning: From January 2024 to December 2026, map out your aspirations and dreams with confidence.

          🎉 Yearly Overview: Get a holistic view of your years at a glance, ensuring you never miss a beat.

          📇 Contact Name & Password Log: Stay connected and secure with dedicated spaces for important information.

          🗓️ Essential Dates: Highlight your special occasions and milestones to treasure every significant moment.

          📝 Extra Lined Pages: Capture thoughts, ideas, and inspirations in style with ample note-taking space.

          👜 Mini Size, Maximum Convenience: At 4 x 6.5 inches, slip this chic planner into your purse for easy, on-the-go planning.

          🎁 Perfect Gift Choice: Share the joy by gifting this planner to your loved ones, making it an ideal present for family, friends, and yourself. Perfect for Christmas, New Year, and any special occasion.

          📚 130 Pages of Brilliance: Thoughtfully designed matte cover and meticulously crafted pages for an elegant touch.

          Experience the joy of organized living with the 2024-2026 Monthly Pocket Calendar. Thank you for choosing us to be a part of your journey.

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          £4.50
        • Mind Gym: 50 Sudoku Puzzles for the Intermediate Solver – Unlock Your Brain Power!

          🧠 Ready to flex your mental muscles? Dive into ‘Mind Gym: 50 Sudoku Puzzles for the Intermediate Solver’ and elevate your Sudoku game! 🎉

          🔥 Why This Book?

          • Intermediate-Friendly: Perfectly balanced puzzles to challenge your intellect without overwhelming you.
          • Mental Exercise: Keep your brain sharp and agile. Say goodbye to idle moments!
          • 100 Pages of Fun: 50 Sudoku puzzles and their solutions, all in one playful paperback.

          📚 Inside the Book

          • 50 carefully curated Sudoku puzzles for the intermediate solver.
          • Step-by-step solutions to help you learn and improve.
          • Tips to unlock new solving techniques.

          🎁 Perfect Gift Looking for a unique gift that offers both fun and mental stimulation? Look no further! Gift ‘Mind Gym’ to your loved ones and watch them unlock their brain power!

          🛒 Don’t Wait! Grab your copy now and embark on a journey of mental gymnastics that’s as entertaining as it is enriching!”

          Read more

          £4.70

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