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Monet: The Restless Vision
A magnificent new biography of the founder of Impressionism
In the course of a long and exceptionally creative life, Claude Monet revolutionized painting and made some of the most iconic images in western art. Misunderstood and mocked at the beginning of his career, he risked everything to pursue his original vision. Although close to starvation when he invented impressionism on the banks of the Seine in the 1860s-70s, in the following decades he emerged as the powerful leader of the new painting in Paris at one of its most exciting cultural moments. His symphonic series Haystacks, Poplars, and Rouen Cathedral brought wealth and renown. Then he withdrew to paint only the pond in his garden. The late Water Lilies, ignored during his lifetime, are now celebrated as pioneers of twentieth century modernism.
Behind this great and famous artist is a volatile, voracious, nervous yet reckless man, largely unknown. Jackie Wullschläger’s enthralling biography, based on thousands of never-before translated letters and unpublished sources, is the first account of Monet’s turbulent private life and how it determined his expressive, sensuous, sensational painting. He was as obsessional in his love affairs as in his love of nature, and changed his art decisively three times when the woman at the centre of his life changed. Enduring devastating bereavements, he pushed the frontier of painting inward, to evoke memory and the passing of time. His work also responded intensely to outside cataclysms – the Dreyfus Affair, the First World War. Prime Minister Georges Clemenceau was his closest friend. Rich intellectual currents connected him to writers from Zola to Proust; affection and rivalry to Renoir, Pissarro and Manet.
Monet said he was driven ‘wild with the need to put down what I experience’. This rich and moving biography immerses us in that passionate experience, transforming our understanding of the man, his paintings and the fullness of his achievement.
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£27.10£33.30Monet: The Restless Vision
£27.10£33.30 -
Parenting with Theraplay®: Understanding Attachment and How to Nurture a Closer Relationship with Your Child (Theraplay® Books & Resources)
Theraplay® is an attachment-focused model of parenting that helps parents to understand and relate to their child. Based on a sequence of play activities that are rooted in neuroscience, Theraplay offers a fun and easy way for parents and children to connect. Theraplay is particularly effective with looked after and adopted children.
By providing an overview of Theraplay and the psychological principles that it is based on, parents and carers will gain an understanding of the basic theory of the model along with practical ideas for applying Theraplay to everyday family life. Through everyday case studies and easy language, parents will gain confidence and learn new skills for emotional bonding, empathy, and acceptance in the relationship with their child.
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Master Legal Email Writing: Legal Writing in Use- A Practical Guide for Lawyers, Paralegals, and Legal Professionals + 100 Expert Email & Letter … Legal Writing, Vocabulary &…
Embrace the Power of Email and Use it to its FULL Potential. “Lawyers possess only one tool to convey their thoughts: language . . . They must love words and use them exactly.”
– Antonin Scalia
Clear communication is the cornerstone of a successful legal career. It is what sets you apart as a professional, and it is what allows you to build trust and credibility with your clients and colleagues.
Effective email communication in the legal profession requires attention to detail, professionalism, and the ability to convey complex information in a concise and easily understandable manner.
Emailing for Law: Mastering Legal Email Writing Like a Pro
A Practical Guide for Lawyers, Paralegals, and Legal Professionals + 100 Expert Email & Letter TemplatesThis comprehensive guide is perfect for new lawyers, solicitors, paralegals, and legal secretaries looking to take their professional communication to the next level.
With 100 downloadable expert email and letter templates, you’ll have all the tools you need to write clear, concise, and effective legal emails. And with a focus on language clarity, this book is also great for non-native English speakers looking to improve their legal writing skills. Don’t let poor email communication hold you back in your legal career – add “Master Legal Email Writing: Legal Writing in Use” to your library today.
Master Legal Email Writing: Legal Writing in Use is the ultimate guide for attorneys, paralegals, and other legal professionals looking to improve their email communication skills. Written by the IDM Law team and business and legal English writing teacher Marc Roche, this book covers all the essential elements of effective email writing, including:
- Crafting clear and concise subject lines
- Organizing and formatting messages
- Using appropriate tone and language
- Taking control of your inbox and using email more effectively and efficiently in your daily life.
- With a focus on professionalism and efficiency, this book teaches you how to communicate effectively with clients, colleagues, and other legal professionals through email.
- You’ll learn how to effectively convey important information, respond to inquiries, and negotiate deals through the written word.
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Don’t miss out on the opportunity to improve your legal email writing skills and advance your career. “Master Legal Email Writing: Legal Writing in Use” is the perfect resource for anyone looking to excel in the legal profession. Order your copy today and start mastering legal email writing like a pro.
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Academic Wall Planner 2023/2024 – Laminated Mid Year Wall Planner – 120x88cm – A1 Wall Calendar Ideal For Office, School, University, Home – Rolled Aug- July Wall Calendar
- ???? Major UK Dates Marked – Never Miss An Important Date Again, All Major 2023 / 2024 For England, Ireland, Scotland and Wales Dates Are Clearly Marked On The Giant Wall Planner So You Can Stay Organized
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£21.50 -
The Guest List: From the author of The Hunting Party, the No.1 Sunday Times bestseller and prize winning mystery thriller
*The brand new thriller from Lucy Foley – THE MIDNIGHT FEAST – is available to pre-order now*
The No.1 Sunday Times bestseller
*Over 1 million copies sold worldwide*
*One of The Times and Sunday Times Crime Books of the Year*
*Goodreads Choice Awards winner for Crime & Mystery 2020*
A gripping, twisty murder mystery thriller from the No.1 bestselling author of The Hunting Party.
‘Lucy Foley is really very clever’ Anthony Horowitz
‘Thrilling’ The Times
‘A classic whodunnit’ Kate Mosse
‘Sharp and atmospheric and addictive’ Louise Candlish
‘A furiously twisty thriller’ Clare MackintoshOn an island off the windswept Irish coast, guests gather for the wedding of the year – the marriage of Jules Keegan and Will Slater.
Old friends.
Past grudges.
Happy families.
Hidden jealousies.
Thirteen guests.
One body.
The wedding cake has barely been cut when one of the guests is found dead. And as a storm unleashes its fury on the island, everyone is trapped.All have a secret. All have a motive.
One guest won’t leave this wedding alive . . .Lucy Foley’s book ‘THE PARIS APARTMENT’ was a Sunday Times bestseller w/c 17-10-2022.
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£8.50 -
AQA GCSE 9-1 English Language Writing (Papers 1 & 2) Revision Guide: Ideal for the 2024 and 2025 exams (Collins GCSE Grade 9-1 SNAP Revision)
Exam Board: AQA
Level: GCSE Grade 9-1
Subject: English Language
Suitable for the 2024 examsEverything you need to revise for GCSE 9-1 English language writing papers 1 and 2
Let’s face it, exams can be tricky. Because everyone has different strengths when it comes to test taking, this new Snap Revision guide from Collins helps you focus on areas of your revision that you find tricky or need extra practice in. This is no ordinary GCSE Grade 9-1 English Language revision guide – it’s focussed revision designed to help you with the writing component of papers 1 and 2 in the AQA GCSE Grade 9-1 exam. Spaced practice opportunities allow you to test, revisit and review understanding throughout your revision. Ideal to use at home for extra practice, revising tricky topics is a snap with this Collins Snap Revision guide for writing. Need to brush up on your reading skills too? Reading for papers 1 and 2 (9780008218089) is another excellent GCSE Grade 9-1 revision guide that will get you ready for your AQA English Language exam.
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Five Nights at Freddy’s: The Official Movie Novel
The official movie novelization of the Five Nights at Freddy’s movie! The hugely anticipated Five Nights at Freddy’s movie from director Emma Tammi starring Matthew Lillard (Scream, Scooby-Doo) and Josh Hutcherson (The Hunger Games series, The Disaster Artist) hits cinemas on October 27th, 2023 with a script from creator Scott Cawthon, Seth Cuddeback, and Emma Tammi. This movie novelization is a must-have for any Freddy Fan!Read more
£7.90£8.50
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Ogilvy on Advertising
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate
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£9.00£14.20Ogilvy on Advertising
£9.00£14.20 -
SOCIAL MEDIA MARKETING FOR REALTORS: Maximizing Your Real Estate Business with Effective Social Media Strategies
Meet Jennifer, a determined real estate agent who faced countless challenges in a competitive market. Frustration and disappointment became my constant companions as I tirelessly tried traditional marketing methods, only to see lackluster results. However, just when I was on the verge of giving up, a serendipitous moment changed everything.
Through sheer perseverance, I stumbled upon a social media strategy that transformed my life forever. I witnessed a huge transformation as my online presence blossomed, and my sales began to soar higher than ever before. From silent followers to raving fans, my engaging content captured the hearts of potential buyers and sellers alike.
But this isn’t just a tale of personal triumph; it’s a heartfelt invitation to join me as I reveals my invaluable insights, tips, and techniques. Discover how I crafted compelling content, leveraged the power of storytelling, and built an authentic brand that resonated deeply with her audience.
“SOCIAL MEDIA MARKETING FOR REALTORS” is more than just a guide—it’s a lifeline for real estate professionals yearning to break free from the chains of mediocrity. Unleash your potential and open doors to a thriving real estate business in today’s digital era.
Whether you’re a seasoned realtor looking for a fresh approach or a beginner real estate agent seeking guidance, this book will be your beacon of hope, illuminating the path to unparalleled success.
Dare to dream big, embrace the digital revolution, and turn your passion into a flourishing empire.
Join me as I take you under my wing and empowers you to become a social media sensation in your own right. The time is now to rewrite your story, unleash your true potential, and conquer the real estate market through the power of SOCIAL MEDIA MARKETING!
Get a copy of this life changing book now!Read more
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Marketing
How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?
How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?
With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.
Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.
Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting the opportunity for students to take their learning further.
An exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn. It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning, including practitioner videos to offer further glimpses into the professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding checkpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts.
Marketing is the complete package for any introductory marketing module.
This book is accompanied by the following online resources.
For everyone:
Bank of case studies
Practitioner insight videos
Career insight videos
Library of video linksFor students:
Key concept videos
Author audio podcasts
Multiple-choice questions
Flashcard glossary
Internet activities
Research insights
Web linksFor lecturers:
PowerPoint slides
Test bank
Essay questions
Tutorial activities
Discussion question pointers
Figures and tables from the bookRead more
£52.20Marketing
£52.20 -
How To Build Your Network Marketing Nutrition Business Fast
Do we sell nutrition products? Diet products? Other health products?
Let’s make our business easy. How? By learning exactly what to say and exactly what to do.
This book contains step-by-step instructions on how to get quick “yes” decisions, with no rejection. When we remove the “feeling nervous” factor, we can approach anyone.
Afraid to make a call for an appointment? No problem. We can make it easy for our prospects to say “yes” by customizing what we say to the three unique types of prospects. We don’t want to say the same things to a close friend that we would say to a cold prospect.
Once we have people to talk to, and they feel excited about our message, we must customize what we say for the decision steps in their brains. That is how we eliminate our prospects’ anxiety – by completing the four core steps in seconds.
With clear examples of a one-minute presentation, a two-minute story, where to get great prospects, and how to handle the most common objections, this is the complete starter manual for a successful health and nutrition network marketing business.
Prospects have questions. This approach naturally answers their questions before they arise. They will elevate us to “mind-reader” status and instantly connect with our message.
Prepare yourself for magic conversations that put your business into momentum.
Order your copy now!
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Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.
Written by two highly experienced digital marketing consultants, the book shows you how to:
- Draw up an outline integrated digital marketing plan
- Evaluate and apply digital marketing principles and models
- Integrate online and offline communications
- Implement customer-driven digital marketing as part of digital transformation
- Reduce costly trial and error
- Measure and enhance your digital marketing
- Learn best practices for reaching and engaging your audiences using the key digital marketing platforms.
This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage.
Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition,provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation.
Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
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£39.90£44.60 -
Essentials of Marketing
Essentials of Marketing, sixth edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.
Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline.
The book is further complemented by a full range of online resources, including video cases, self-test questions, power-point slides and an instructor’s manual.
Professor Jim Blythe is the author of eighteen textbooks and over fifty journal articles. A former sales manager and marketing consultant, he has taught at universities in the UK, France, Germany, Japan and Zambia. He is widely travelled, and holds a private pilot’s licence.
Jane Martin is a senior lecturer in Marketing and Marketing Programme Leader at the University of Chester. She has taught in Universities in the UK and China and has previously been a company director and worked in business-to-business marketing. She has also been a member of the Chartered Institute of Marketing for a number of years.
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£4.70Essentials of Marketing
£4.70 -
Course Creation Simplified: The 6-Phase System To Profitable Online Courses
Learn How To Build World-Class Online Courses – From Jimmy Naraine, Mindvalley Author and Udemy Partner who has taught over 400,000 people through his online coursesIf you want to create an online course, but fear or complexity is holding you back, this book was written for you.
“Course Creation Simplified” offers a comprehensive yet straightforward, step-by-step process for building world-class online courses on any budget. It will give you all the crucial ingredients and the courage to publish your course.
You already have an expert “in you,” and this book will help you unleash it. Stop missing out on the tremendous opportunities an online course presence can give you.
In this book, you will learn:
- everything you need to know to create a top-quality digital product,
- scale your impact,
- strengthen your brand,
- and generate passive income while helping people from around the world.
Start Creating Your Profitable Online Course Today.
Based on the proven 6-Phase System developed by Udemy Partner Jimmy Naraine.“Jimmy is a true teaching savant”
James W. Skotchdopole, Oscar-winning ProducerRead more
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Marketing Plans: How to prepare them, how to profit from them
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a tool and a user friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step by step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands on guide to implementing every single concept included in the text. New chapters and content include: * A Does it Work feature throughout demonstrating examples of real successes using the processes in the book * More substantial coverage of consumer behaviour to balance the book s focus with B2B planning * Digital techniques and practices brought fully up to date * Also includes a comprehensive online Tutors Guide and Market2Win Simulator for those who teach marketing strategyRead more
£36.00£37.00 -
The Commercial Charity: How Business Thinking Can Help Non-Profits Grow Impact and Income
Contrary to popular perception, charities and non-profits now generate over half their total income by selling goods and professional services.
Charities of all shapes and sizes are increasingly targeting commercial growth to help fulfil their aims, and commercial income within the sector has doubled since the year 2000. Big opportunities exist, and The Commercial Charity will help any professional in the sector to take advantage of them and increase the social and financial impact of their organization.
Using a wealth of examples, The Commercial Charity demonstrates the wider societal benefits of taking a professional approach to commercial income and harnessing business to bring about change. It provides a process for creating a clear, integrated strategy, outlining a methodology for developing ideas and scaling innovations, while providing an ethical model for marketing and selling them. With interviews from leaders of many of the most successful charities including the National Autistic Society, NSPCC and British Asian Trust, this book will show readers how to evolve their organization into a professional, commercially-adept non-profit. Ultimately, readers will learn how to successfully use business principles and techniques not just to raise money, but to create long lasting and self-sustaining social impact.
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£20.90 -
Perfect Planner Company – 6 Months Undated Business Planner – Daily, Weekly and Monthly Organiser – Notes and Ideas – Meal and Exercise – 100gsm FSC Paper – Semi Flex Cover -…
- BUSINESS PLANNER – Our undated 6-month business planner is the perfect solution for those of you who want something lighter in your bag and have the flexibility of starting whenever suits you!
- VERSATILE USE – With the freedom to start anytime, our planner offers a wide range of features, including a year and monthly planner, success checklist, volume mapping, team activity tracker, and more.
- PERSONALISED PLANNING – Maximise productivity with dedicated sections for meal and exercise planning, gratitude and mindset practices, and social media management, empowering you to stay focused and inspired.
- PREMIUM DESIGN – Comes in a semi-flex cover with a luxury scratch-resistant finish, high-quality 100gsm FSC paper, and a section thread-sewn binding for a durable, lie-flat design, ideal for everyday use.
- PERFECT PLANNER COMPANY – We are the planning and organisation experts for busy parents, time-poor entrepreneurs, and stationery enthusiasts. Find your perfect planner with us, because every goal needs a plan!
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Digital Marketing Strategies for Value Co-creation: Models and Approaches for Online Brand Communities
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should allow members to feel a connection to the brand and with other members while forming a disconnection from those not belonging to the community. It should also have rituals and traditions that join members together over a revered commonality, and moral responsibility in contributing to the community. Indeed, brands play active roles in securing degrees of activity in OBCs’ through content that offers members the quality of engagement they seek.
This book focuses on contemporary digital marketing issues in OBCs, offering a comprehensive examination of consumers’ response to active engagement in such communities. It discusses how brands can tap into the various levels of participation, engagement and online conversations in the development of marketing strategy and ultimately examines how an online brand community strengthens value co-creation.
Balancing theory with practical approaches, this book gives serious treatment to an important yet until now overlooked area of digital marketing strategy, providing an important resource for scholars, students and practitioners.
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£85.50 -
El Plan de Marketing de 1-Página: Consigue Nuevos Clientes, Gana Más Dinero, Y Destaca Entre La Multitud
ADVERTENCIA: No Leas Este Libro Si Odias El Dinero
Para crear un negocio exitoso tienes que dejar de hacer acciones aleatorias de marketing y seguir un plan riguroso que garantice el rápido crecimiento de tu empresa. Tradicionalmente, crear un buen plan de marketing ha sido un proceso complejo que consume mucho tiempo, razón por la cual muchos deciden no hacerlo.
En El Plan de Marketing de 1-Página, el emprendedor en serie y mercadólogo rebelde Allan Dib revela un nuevo enfoque en la implementación del marketing que facilita y simplifica la creación de un plan. Es literalmente una sola página dividida en nueve cuadrados. Con ella, tendrás la oportunidad de crear un mapa para así construir un sofisticado plan de marketing y partir desde cero hasta convertirte en un héroe.
Aunque sólo estés comenzando o si ya eres un emprendedor con experiencia, El Plan de Marketing de 1-Página es la manera más fácil y rápida de crear un plan que impulsará el crecimiento de tu negocio.
Con este innovador libro descubrirás:
- Cómo conseguir nuevos clientes o prospectos, y cómo ganar más dinero con los que ya tienes.
- Por qué el marketing de los “grandes negocios” puede destruir tu negocio y definir qué estrategias realmente funcionan para pequeñas y medianas empresas.
- Cómo cerrar una venta sin necesidad de acosar a los clientes y sin parecer tener mucha necesidad, dándole la vuelta a la situación para que sean ellos quienes busquen ansiosamente tus servicios.
- Un sencillo proceso paso a paso para crear su propio plan de marketing que consta de una sola página. Simplemente llena cada uno de los cuadros que conformarán tu Plan de Marketing de 1-Página.
- Cómo aniquilar a la competencia y hacer que seas la única opción.
- Cómo conseguir resultados increíbles con un presupuesto pequeño, utilizando los secretos del marketing de respuesta directa.
- Cómo cobrar precios altos por tus productos y servicios, y lograr que tus clientes te lo agradezcan.
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£9.50 -
Future of Tourism Marketing
Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence, virtual reality, robots, and new GIS systems has created more possibilities for marketing innovations. Advancements in information technology are leading to changes in business processes, service standards, and management mindsets. Meanwhile, consumers are also adapting to the new marketing paradigm. Researchers are interested in studying this newly-emerging and unpredictable business environment, customer decision making, new management tactics, and business analytic strategies.
Future of Tourism Marketing aims to assess the role of modern technologies in marketing tourism destinations and their effects on potential visitors. This book will provide an update on research into the new marketing paradigm that is developing as a result of new technologies in a post-modern era.
The chapters in this book were originally published in Journal of Travel & Tourism Marketing.
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£37.00Future of Tourism Marketing
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Email Marketing That Doesn’t Suck: Have Fun Writing Emails Your Subscribers Will Want to Read (and That Will Actually Make You Money!)
Email marketing sucks…at least the way most marketers do it.
Conventional advice tells you to always be selling—or at least always be going for the click— but chances are, you hate writing emails, your audience hates reading them, and they aren’t making you any money.
But what if email didn’t suck? What if you enjoyed writing emails that your audience would binge-read like they watch Netflix? What if email actually made you money?
In Email Marketing That Doesn’t Suck, Harvard Law–grad-turned-online-entrepreneur Bobby Klinck uses his lawyering skills to convince you that the old-school rules for email marketing are just plain dumb. He shows you how to do email right, teaching you the five phases of email marketing and how to infuse purpose into your message. You’ll learn how to tell a really good story that people want to read. But fair warning, if you’re a conversion copywriter, you’re an online marketing guru, or you have a serious problem with laughing at yourself, you probably should not read this book. If the occasional curse word makes you cringe, then you DEFINITELY should not read this book. Consider yourself warned.
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£3.80 -
Marketing Strategy for Museums: A Practical Guide (Routledge Guides to Practice in Museums, Galleries and Heritage)
Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources.
Presenting examples from a range of museums around the world, the author positions marketing as a vital function that aims to build mutually beneficial relationships between museums and their audiences – both existing and new – and ensure museums are relevant and viable. Breaking down key marketing models, Lister shows how they can be applied to museums in a meaningful way. Setting out a step-by-step framework for developing a museum’s marketing strategy and for creating marketing campaigns, which can be scaled up or down. Readers will also be encouraged to reflect on topics such as sustainable marketing; ethical marketing; and accessible and inclusive marketing.
Marketing Strategy for Museums provides an accessible guide that seeks to demystify marketing and boost the confidence of those responsible for planning and delivering marketing in museums. It is aimed at people working in museums of all types and sizes and will also be relevant to students of museum and heritage studies.
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£30.40 -
Ethics in Marketing: International cases and perspectives
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing’s domain.
Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship.
This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.
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£39.00 -
SEO 2024: Learn search engine optimization with smart internet marketing strategies
Learn SEO and rank at the top of Google with SEO 2024—beginner to advanced!
Recently updated – EXPANDED & UPDATED October 2023
No matter your background, SEO 2024 will walk you through search engine optimization techniques used to grow countless websites online, exact steps to rank high in Google, and how get a ton of customers.
In this SEO book you will find:
1. SEO explained in simple language, beginner to advanced.
2. The inner workings of Google’s algorithm and how it calculates the search results.
3. How to find “money” keywords that will send customers to your site.
4. Sneaky tricks to get local businesses ranking high with local SEO.
5. How to get featured in the mainstream news, for free.
6. Three sources to get expert SEO and Internet marketing advice worth thousands of dollars for free.
7. A simple step-by-step checklist and video tutorials, exclusive for readers.Now, let me tell you a few SEO marketing secrets in this book…
1. Most search engine optimization advice online is wrong!
If you’ve browsed through search engine optimization advice online, you may have noticed two things:
– Most SEO advice is outdated or just dead-wrong.
– Google’s constant updates have made many popular SEO optimization strategies useless. Why is this so?…2. Google is constantly changing and evolving.
Some recent changes:
1. August 2023 – Google releases the August Core Update, with changes affecting all industries, and websites like Intel, Apple, and Amazon seeing huge wins (and losses) in traffic.
2. March 2023 – Google releases the March Core Update, and thousands of websites that don’t follow Google’s new guidelines lose their search rankings and traffic.
3. March 2023 – Google releases BARD, a rival to AI Chatbot ChatGPT, a breakthrough technology which has been completely changing the marketing industry as we know it.SEO 2024 covers these latest updates to Google’s algorithm and how to use them to your advantage. This book also reveals changes coming in 2024.
3. How to sidestep search engine updates and use them to rank higher.
Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable, in fact, you can use them to rank higher—but you need the right knowledge. This book reveals:
– Recent Google updates—Google’s Cookieless Tracking Update coming in 2024, Google’s core update in August 2023, Google Analytics Update in July 2023, Google Bard and ChatGPT in March 2023, and more…
– New changes coming in 2024.
– How to safeguard against changes in 2024 and beyond.
– How to recover from Google penalties.4. Learn powerful link building techniques experts use to get top rankings
Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new powerful techniques that won’t get you in hot-water with Google. Now updated with more link building strategies, and extra tips for advanced readers.
5. And read the special bonus chapter on pay-per-click advertising.
In this special bonus chapter, learn to quickly setup pay-per-click advertising campaigns with Google Ads, and send more customers to your site overnight, literally. With this SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.
One of the most comprehensive SEO optimization and Internet marketing books ever published—now expanded and updated—of all best-selling SEO books, this is the only one with everything you need. Scroll up, click buy, and get started now!
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£3.90 -
No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants―all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.Read more
£13.90£16.10 -
Viral Marketing: Guide to Successfully Creating a Buzz Around Your Online Brand, Acquiring Social Media Audience and Bringing in the Profits
★★ Buy the Paperback version of this book and get the eBook version included for FREE ★★Content is the cornerstone of effective viral marketing, there’s no way around that. If you wish to draw in a bunch of traffic from various places while you are still young, then viral content is the way to go.
However, the majority of people who have a go at viral marketing don’t really have a clue about how to make things happen and they overlook the fact that niche networks already exist.
Fortunately for you, you don’t need to waste your time because this book will provide you with the essence of viral marketing so that you can know which kind of content goes viral each and every day.
In this book, you can expect to learn:
•The reason why content goes viral
•What it takes for viral marketing to be successful
•How to draw in a bunch of sources from all around the web
•How to make the most out of your viral marketing while doing less work
•And a lot more…
Anyone can achieve some kind of viral outcome on the internet as long as the right knowledge is used, and that is what this book is all about. Doing something of a viral nature is a worthwhile life goal for anyone to accomplish at least once.
If you’re ready to discover a shortcut which can allow you to gain followers much more quickly, then scrolling over to the buy button and clicking it the first step towards that.
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£7.30 -
Marketing and Lead Generation for Financial Advice Professionals: From Prospects to Profits – Proven Strategies for Financial Advisers to Attract More of their Ideal Clients
Attention IFAs, wealth managers, financial advisers and financial planning professionals… Are you looking for proven ways to highlight your value and attract more of your ideal financial advice clients and connections?Over a forty-year career in financial services, Philip has been studying what the most successful IFAs, financial planners and advisers do to attract and retain more of their ideal connections and dream clients.
This comprehensive book reveals a wealth of proven tips, techniques, strategies and ideas for articulating your value and expertise, and winning more of the financial planning clients that you really want. Featuring case studies of advisers from the UK, Europe, USA and as far as New Zealand, financial advice professionals share the very best of what has consistently delivered the goods from their marketing and lead generation activities.
In addition to cutting-edge but simple digital ideas, this book highlights the very best in traditional and ‘old school’ marketing techniques – many of which Philip has added a powerful modern twist.
From seminars to LinkedIn, client events to Facebook ads and from referrals to podcasting – and much more – if you make one investment in your business development this year, make it MARKETING AND LEAD GENERATION FOR FINANCIAL ADVICE PROFESSIONALS.
“Phil has intimate knowledge of financial adviser business models from his career as a speaker and community builder. It’s no surprise then that he’s nailed it with this book. Financial advisers will find this an indispensable guide to marketing their companies to connect with more clients and grow their business as a result.”
Roger Edwards, Marketing Speaker and ConsultantRead more
£14.20£28.10 -
From Nothing: Everything You Need to Profit from Affiliate Marketing, Internet Marketing, Blogging, Online Business, e-Commerce and More… Starting With
We’re all fed up with bogus “make money online” bulls**t.
Isn’t this industry long overdue for a legitimate, step-by-step guide to building an internet business?
Not a crappy $97 PDF delivered via email. Just the age-old gold standard: a reasonably priced book.
These pages contain EVERYTHING you need to start an online business in the affiliate marketing, internet marketing, blogging, and e-commerce industries… using less than $100.
It doesn’t matter if you’re brand new to this or if you’ve tried for years without seeing success.
If you can bring yourself to trust a ginger millennial as your guide (difficult, I know), you’ll be on your way to first-time success in online business the moment you begin reading.
What Our Community Members Are Saying About Our Training…
“Three lessons in and I put this on my shortlist as one of the most valuable courses I’ve taken, and that includes college, grad school, and studying law.” ~ Andre D.
“I already rank you as one of the best instructors I’ve had… As a former USAF pilot and currently one for a major airline I can get a sense when a guy has the right stuff. You do.” ~ John C.
“I already bought trainings for several hundred dollars and nothing worked…. I found Ian’s training and I was speechless.” ~ Gonde L.
“This is training you could easily charge $2,000 for.” ~ Danyon T.
“I’ve probably doubled the organic traffic we get to our site.” ~ Paul G.
“Your training is by far the #1 best training for anyone to succeed in this industry… I know deep down you are one of the most honest marketers I have EVER SEEN.” ~ Zahra A.
“I wish I found this four years ago.” ~ Rino S.
“Up until now it was just one scam after another! I am very excited to get the ball rolling and I can’t begin to explain to you how relieved I am that I found you…” ~ Jesse-Deana D.
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£14.20 -
The S.E.L.L. System: A Comprehensive Guide to Success in Marketing and Selling for New and Small Businesses
Are you an aspiring entrepreneur with a dream to build a thriving business? Are you a small business owner looking to accelerate your growth and maximise your sales potential? Look no further! “The S.E.L.L. Systemâ„¢” is your ultimate roadmap to mastering the art of sales and marketing in the dynamic and ever-evolving business landscape.
In this essential guide, renowned sales and marketing strategist, Lynne Thomas, shares invaluable insights, proven techniques, and actionable strategies that will empower you to unleash your business’s true potential. Whether you’re launching a start-up or running a small enterprise, this book equips you with the tools to navigate the competitive marketplace and achieve unprecedented success.
“The S.E.L.L. Systemâ„¢” takes you on a transformative journey, breaking down the intricacies of effective marketing and sales practices, offering practical advice, and highlighting real-world examples of businesses that have thrived using these strategies. By combining time-tested principles with innovative approaches, this book delivers a comprehensive framework that ensures long-term growth and profitability.
Inside “The S.E.L.L. Systemâ„¢” you’ll discover:
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The fundamentals of marketing: Learn how to define your target audience, craft a compelling brand story, and develop a powerful marketing plan that resonates with your customers.
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Sales strategies that convert: Master the art of selling, from prospecting and lead generation to closing deals and nurturing long-term customer relationships.
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Digital marketing domination: Unleash the potential of digital channels, including social media, content marketing, search engine optimisation (SEO), and email marketing, to drive customer engagement and boost your online presence.
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Customer-centric approach: Understand your customers’ needs, wants, and pain points, and create tailored solutions that solve their problems and exceed their expectations.
- Scaling your business: Unlock the secrets to scaling your operations, expanding your market reach, and staying ahead of the competition while maintaining profitability.
Whether you’re a novice entrepreneur or an experienced business owner, “The S.E.L.L. Systemâ„¢” provides you with the essential knowledge and practical guidance needed to thrive in today’s competitive marketplace. With its wealth of actionable advice and insider tips, this book is a must-read for anyone seeking to unlock the full potential of their business and achieve lasting success in sales and marketing.
Don’t let your dreams remain just dreams—take the first step towards a profitable and prosperous future with “The S.E.L.L. Systemâ„¢”!
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£0.90 -
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Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (The Jossey-Bass Nonprofit Guidebook Series…
Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention?
In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways.
Inside:
- Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting
- Up-to-date guidance on communicating in a fast-paced, multichannel world
- How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content
- Real-world examples from 100+ nonprofits of all sizes and missions
This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.
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£26.60 -
DIGITAL MARKETING For Beginners 2022: A Comprehensive Guide to Online marketing, Locating Your Customers, and expanding your Business Profitably
If you want to learn more about getting started in the world of online advertising, you’ve come to the right place.In the modern world, we are surrounded by digital media. We use our smartphones, computers, tablets, TVs, and games consoles to access the internet for all kinds of reasons. And, as we’ll explore in this guide to digital marketing, this constant connectivity is a goldmine for marketers.
If you’ve always fancied getting started in digital marketing, this is the book for you. We take a look at what exactly it is, why it’s important, what different types there are, and how you can get the most of it.
With around 4.5 billion internet users worldwide, digital marketing gives businesses the chance to reach people on platforms where they spend a lot of time and money. It also gives smaller companies an opportunity to compete with their huge rivals, allowing them to use data and insights to target customers.
We’ve also seen how vital online shopping is in the first half of 2020. At the peak of the COVID-19 lockdown in the UK, online orders were up 200% compared to the previous year. For all kinds of companies, digital marketing and the sales it generated were a lifeline when stores were closed.
We’ve got the latest on everything from social media to search engine optimization (SEO), content marketing and the user experience (UX), as well as updates on everything from marketing automation, messaging and email, to online and off-line integration. We’ve also got the latest on everything from artificial intelligence (AI) to data security strategies.
Add this book to your library now!Read more
£8.50 -
Cosmetics Marketing: Strategy and Innovation in the Beauty Industry
Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role
of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers.With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
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£30.90 -
Marketing Communications: A European Perspective
Learn the techniques and applications of marketing communications in a European context
Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions. Building on the success of the last edition, the 7th edition uses examples, case studies and research results from various countries, industries and markets to make the concepts more practice orientated and help you grasp essential facts. Extensive case material on global brands like Snickers, Libresse, Guinness, Costco, Baunat, Trooper and Lego have been added to reflect the recent developments in marketing communications.
Pearson, the world’s learning company.
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£40.80£54.10Marketing Communications: A European Perspective
£40.80£54.10 -
SOCIAL MEDIA MARKETING FOR BEGINNERS 2023: Learn how to grow your social media with beginner’s strategy updated for this specific year; this book provides an easy and organized…
Discover how you can pass from being a beginner to a professional Social Media Marketer today!
If you are a beginner who wants to approach the world of social media marketing, you are in the right place.
This book will allow you, once finished, to have important knowledge to grow and become relevant on the major social medias that you know. The techniques and strategies that you will find described step by step in this guide are very updated to today’s social interactions, this is a fundamental feature for this kind of books, the modern world changes day by day and keeping up is difficult but essential to be successful.
And to be successful in social media, you need to speak today’s language.
Would you like to learn more about Social Media Marketing? If so, then you are in the right place.
I want to show you some of the things that we are going to cover together in the book so that you can better understand what we are going to learn.
Here are just some of the topics we will touch together:
● Startup
● Instagram Marketing Strategy
● TikTok
● Much more…
If you want to know more about Social Media Marketing, all you have to do is follow the advice found in this book. So what are you waiting for?
Scroll up, click on “Buy Now with 1-Click”, and Get Your Copy Now!
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£11.70 -
Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!
How to Keep the Dream Alive!
Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging–and, for some, the most discouraging.
Here, Mark Yarnell and Rene Reid Yarnell, two of the industry’s most respected and successful professionals, offer you strategies on how to overcome those first-year obstacles and position yourself for lifelong success. The Yarnells provide you with a wealth of savvy advice on everything you need to know to succeed in network marketing, such as proven systems for recruiting, training, growing and supporting your downline, and much more.
In an easy, step-by-step approach, you will learn how to:
-Deal with rejection
-Recruit and train
-Avoid overmanaging your downline
-Remain focused
-Stay enthusiastic
-Avoid unrealistic expectations
-Conduct those in-home meetings
-Ease out of another profession
You owe it to yourself to read this inspiring book!
“This will be the Bible of Network Marketing.”
— Doug Wead, former special assistant to the president, the Bush AdministrationRead more
£12.60£16.10 -
Affiliate Marketing Crash Course: The Complete Step-by-Step Guide for Beginners to Generate Passive Income by Selling Other People’s Products | Includes Most Profitable Niches
Unearth the Ultimate Crash Course on Affiliate Marketing – A Journey from Novice to Pro with Effective, Profit-Driven Strategies to Earn Passive Income, Even on a Small Budget!
Do you dream of a lucrative avenue that you can master in just a few minutes a day, regardless of your background or experience?
Would you like to step into the world of affiliate marketing with strategies that are data-backed and have been proven to work, time and again?
If so, Affiliate Marketing Crash Course is what you need!
With Affiliate Marketing Crash Course, you’re not just handed theoretical knowledge. Instead, you’re given a robust system, brimming with actionable, reliable strategies that you can set into motion straight away. Dive in, and you’ll soon be setting up an avenue of passive income that keeps on giving!
In this comprehensive collection, every chapter is a stepping stone, guiding you effortlessly from understanding the basics to implementing advanced tactics. This guide is committed to molding you from an eager beginner, who’s treading unfamiliar territory, to a confident affiliate marketer with a toolkit of effective strategies.
Here is what you will find inside the Affiliate Marketing Crash Course:
– The Ins and Outs of a Successful Affiliate Marketing Strategy: Dive deep into the core mechanics of building a robust affiliate blueprint, and ensure maximum conversions and recurring passive income.
– The Most Profitable Niches and How to Enter Them: Uncover the goldmines in the affiliate marketing landscape, and more importantly, learn the strategic steps to position yourself as a leading affiliate in these high-demand areas.
– Three Steps to Diversify Your Affiliate Marketing Business: Explore a triad of proven strategies that will not only protect your earnings from market fluctuations but will also optimize them, ensuring you reap benefits from multiple sources.
– A 7-Steps Checklist of the Successful Affiliate Marketer: This essential checklist is the roadmap every budding affiliate needs. Follow these seven steps meticulously, and watch your affiliate journey transition from a hobby to a full-blown income source.
– The Top Case Studies in the Industry: Real success stories are the best learning tools. Delve into detailed analyses of some of the most triumphant affiliates in the business. Extract invaluable lessons, avoid common pitfalls, and model your strategies after proven winners.
The freshly curated edition of Affiliate Marketing Crash Course also brings you 2 special BONUS, detailing innovative strategies, and the secrets of the experts.
Scroll up and Hit the “Buy Now” Button to Grow an Income with Affiliate Marketing!
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£27.50 -
The Social Media Marketing Master: Surefire Strategies to Go Viral and Spot Trends So You Can Boost Brand Awareness, Increase Profits, Stay Current and Win Loyal Customers in 30…
Revolutionize your brand’s online presence: Master social media marketing and become a viral sensation in 30 days, even if you’ve struggled with social media engagement before!
Many small business owners and marketing professionals find themselves in your shoes, exhausted and frustrated, believing that meaningful online engagement and reliable ROI are elusive, almost mythical, concepts.
Meet “The Social Media Marketing Master”: This one-stop guide is the ultimate tool you need to transform your social media marketing game!
Within the power-packed pages of this transformative book, you’ll discover:
- How to decipher the unique language of each social media platform and utilize it to catapult your brand!
- A detailed, practical guide to creating content that drives engagement, boosts followership and catapults your brand’s online visibility
- Foolproof techniques to stay on top of trends, ensuring your brand stays relevant and in conversations
- Proven strategies that are helping businesses go viral, with examples and a breakdown of why they worked
- A comprehensive guide to interpreting analytics, providing you with insights to refine and revamp your strategies
- The smart way to manage your time effectively across various platforms – all the while keeping the consistency up and the burnout down
- How to effectively respond to negative feedback, converting critics into advocates
- A deep dive into the secret world of influencers: When and how to collaborate for a wider reach
…and so much more!
Despite past challenges, this book provides a fresh, data-driven approach. Don’t let your brand’s posts be lost in the sea of content. Equip yourself with this tool to stand out, control your brand’s trajectory, and elevate its online presence. If you’re ready to go viral, spot trends, and see a dramatic difference in just 30 days, scroll up and click the ‘Add to Cart’ button right away!
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£2.80 -
Marketing. The Bottom Line: Moving marketing from a perceived cost centre into a strategic driver of profit
Marketing needs a wake-up call or risks fading away!
While most business functions continue to advance and evolve, it seems marketing is hidden in a cloud of ‘digital everything’. The illusion of shiny new objects lures the industry to make quick, confused grabs and use old philosophies backed by aimless statistics.
This book aims to shake marketing by the collar. To pull it from the precipice and encourage action… before it’s too late.
If you’re a marketer, you’ll understand – marketing is powerful. But unless you have the courage and conviction for using that power effectively, it will remain undervalued, underutilised, and underperforming in the broader business community.
Previously a confessed anti-marketing salesman who pulls no punches, Richard has redirected a lifetime passion for sales into the marketing lane. Now, he humbly shares how his perspective changed, and his eyes were opened to marketing’s unrivalled commercial importance.
Using a non-jargon narrative, the book is a provocative pep talk with actionable strategies to guide marketers of all levels and aspirations towards their best performance and help tip the scales in marketing’s favour. Your marketing efforts must evolve. Using his book, you can take the first step towards making that happen therefore improving your and your organisation’s marketing efforts.
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£2.90£19.00 -
Packed – The Food Entrepreneur’s Guide: How to Get Noticed and How to be Loved
Are you a food producer entrepreneur?Then this book is for you!How did the founders of innocent drinks, G’NOSH and MOMA! beat thousands of other fabulous food entrepreneurs to win a space on supermarket shelves? And once they were there, how did they win the battle to convince sceptical, time-strapped shoppers to try them over more established brands?Tessa Stuart knows how, because she helped them do it. In this practical, inspirational book, she draws on her 15 years in the food industry to reveal a tried and tested set of principles for getting you from idea, to a product on the shelf, and to being THE next household name.“Got a great food or drink product that no one knows about? Need to grow sales?This book will show you how to ROCK your pack’s on-shelf impact, to give your business the very best chance of being seen, heard, noticed and bought.”Charlotte Knight, founder and owner of G’NOSH DipsRead more
£11.90 -
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
OVER 4 MILLION COPIES SOLD
WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 47 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth.
BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:
- A new preface by the authors: Help! My Ocean Is Turning Red
- Updates on all cases and examples in the book, bringing their stories up to the present time
- Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.
To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you’ll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
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£18.30£19.00 -
Perfect Planner Company – Social Media Planner – Undated A4 Weekly Planner for Work Schedule – Social Media Insights – for Marketers, Social Media Experts, Entrepreneurs – 100…
- WEEKLY CONTENT – Our social media planner provides you with ample room for outlining ideas and organising social media posts across various online platforms, including email marketing and website updates.
- EFFECTIVE PLANNING – Perfect for marketing professionals, social media experts, and entrepreneurs, this social media planner is the ideal companion for effective content management and business growth.
- ACHIEVE YOUR GOALS – Keep track of your statistics and insights and make sure you are on track to achieve your goals whether that is to increase your followers on YouTube or grow your social media accounts.
- PREMIUM QUALITY – Experience our premium quality social media planner with a beautiful artboard flexi cover with gold foiling, featuring gold spiral binding and 90 gsm paper, with a double page spread.
- PERFECT PLANNER COMPANY – We are the planning and organisation experts for busy parents, time-poor entrepreneurs, and stationery enthusiasts. Find your perfect planner with us, because every goal needs a plan!
£9.00 -
Digital Marketing: Advanced Strategies to Start, Acquire, Retain, And Scale a Successful Digital Marketing Agency (Business Blueprint Book 5)
If You’re Ready to Unlock the Secrets of Building a Powerful Digital Marketing Empire, Then Keep Reading! – Discover the Step-By-Step Roadmap That Will Take You From Aspiring Entrepreneur to Industry Powerhouse
Are you ready to discover the secrets behind building a highly successful digital marketing agency that generates massive revenue?
In an increasingly digital world, the power of effective marketing can make or break a business. Look no further than this all-in-one guide to building a top Digital Marketing Agency!
Inside this transformative guide, marketing enthusiasts, entrepreneurs, and aspiring agency owners will embark on a step-by-step journey toward creating a thriving agency that will help you accomplish all your dreams.
Packed with invaluable insights, proven strategies, and practical advice, this book is a comprehensive roadmap that reveals the blueprint for building a highly profitable digital marketing agency from scratch.
Discover:
- How to lay a solid foundation for your agency: From defining your niche and identifying your target audience to crafting a compelling brand identity that sets you apart.
- Core strategies to propel your agency ahead: Utilize the tools of the trade from Search Engine Optimization, to leveraging social media marketing to engage and expand your audience.
- The formula to building a winning team: Learn how to assemble a high-performing team, nurture client relationships, and develop a scalable business model that drives consistent growth.
- Industry secrets to elevate your agency: Be guided through advanced tactics to help you streamline your operations, deliver exceptional results, and secure long-term clients
Whether you’re a marketing professional seeking to launch your own agency or an existing agency owner looking to scale your business to new heights, this book will serve as your ultimate guide to building a successful digital marketing agency.
So, get ready to transform your passion for marketing into a thriving and lucrative business.
Scroll up, Click on “Buy Now”, and Get Your Copy Now!
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£3.10 -
Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market
“A must-read for anybody that wants to learn about the art and science of this role.”
— Jeevan Patil, Head of Product Marketing, Cisco Meraki“Whether you’re starting out or are a product marketing leader already, this book will really help you [..] make an impact.”
— Anuneet Kumar, VP of Product Marketing, SalesforceLaunch Products the Right Way.
A comprehensive guide to product marketing — from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business.
Whether you’re looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.
Product Marketing, Simplified covers:
- Understanding the customer journey
- Creating personas
- Building positioning statements
- Writing compelling messaging
- Building a go-to-market strategy
- Determining pricing and packaging
- Launching products
- Working with analysts and the press
- Enabling sales and creating demand
- Influencing the product roadmap
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£9.90 -
HBR’s 10 Must Reads on Strategic Marketing (with featured article “Marketing Myopia,” by Theodore Levitt)
Stop pushing products―and start cultivating relationships with the right customers.
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your business.
Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:
- Figure out what business you’re really in
- Create products that perform the jobs people need to get done
- Get a bird’s-eye view of your brand’s strengths and weaknesses
- Tap a market that’s larger than China and India combined
- Deliver superior value to your B2B customers
- End the war between sales and marketing
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£14.10£16.10 -
Digital Marketing Strategy: An Integrated Approach to Online Marketing
There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating:
-Marketing automation, personalization, messaging and email
-Online and offline integration
-The power of technologies, such as AI
-New data protection and privacy strategiesAccompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.
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£5.00 -
Social Media Marketing 2024: Mastering New Trends & Strategies for Online Success
Prepare to take your social media marketing to the next level with “Social Media Marketing 2024.”This book edition is your definitive guide to the ever-evolving landscape of social media marketing in the year 2024 and beyond. With social media platforms constantly changing and user behaviors evolving, this book is your compass to navigate the complex terrain of online engagement. It offers valuable insights into emerging trends, innovative strategies, and the latest tools that will define the social media marketing landscape in 2024.
Inside, you’ll discover:
- In-depth analyses of the newest platforms and technologies shaping the digital sphere.
- Proven methods for creating captivating content that resonates with your target audience.
- Strategies for leveraging data analytics to make informed marketing decisions and optimize your campaigns.
- Expert insights into the transformative power of influencer marketing, AI-driven automation, and video marketing.
With practical tips, real-world case studies, and actionable advice, “Social Media Marketing 2024” is an indispensable resource for marketers, business owners, and digital enthusiasts. Whether you’re a seasoned professional or just beginning your journey, this book will equip you to create winning strategies and thrive in the dynamic world of social media marketing. Embrace the future of marketing with confidence and success. Are you interested? If you replied affirmatively, CLICK ON THE BUY BUTTON IMMEDIATELY!
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£2.30 -
Instagram Marketing: A Guide to Growing Your Brand with Instagram
INSTAGRAM MARKETING
Introducing the ultimate guide to Instagram marketing!
Are you struggling to grow your Instagram following for your personal brand, business, or just for fun? Look no further! This book, “Instagram Marketing: A Guide to Growing Your Brand with Instagram” is here to teach you the ins and outs of promoting your brand on the world’s largest photo-sharing platform.
In this comprehensive guide, you’ll learn how to:
- Run effective Instagram ads to reach your target audience
- Create visually stunning, engaging content that will keep your followers coming back for more
- Understand and analyze your Instagram analytics to track your growth and success
We’ve compiled years of experience and expertise into this easy-to-follow guide, making it the perfect resource for anyone looking to take their Instagram marketing to the next level. Whether you’re a small business owner, a social media influencer, or just looking to boost your personal brand, this book has something for everyone.
Don’t let your Instagram presence fall behind the competition. Purchase this book today, available in both print and digital formats, and start seeing real results on your account!
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£11.40
