Recommended Items
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Christmas Advent Calendar 2023 Jigsaw Puzzle | 1000 Piece Jigsaw Puzzle for Adults | Gift for Women, Men, Kids | Countdown To Christmas Home Decoration
- Challenging Countdown Puzzle: Experience the thrill of solving a 24-day Christmas puzzle! Add a new piece each day, starting from the bottom right corner. Complete it on Christmas Eve for a satisfying finish.
- Safe & High-Quality Materials: Our puzzle is made from recyclable cardboard with non-toxic ink treatment, ensuring safety and durability. The precision-cut pieces fit snugly together, providing a seamless puzzle experience.
- Family Bonding & Entertainment: Bring your family together with this engaging advent calendar puzzle. Enjoy the satisfaction of teamwork as you complete the puzzle. Extra number patterns on the back of the pieces help you solve it faster.
- Timeless Christmas Gift: This 1000-piece puzzle is a perfect Christmas gift for adults, teenagers, and puzzle enthusiasts. Beautifully boxed, it adds excitement to the holiday season and creates lasting memories.
- Stunning Christmas Decoration: Once completed, the puzzle transforms into a charming “Holiday Mantel” scene. Frame it and hang it on your wall to enhance your home decor and create a warm festive atmosphere. If you have any questions, please feel free to contact us!
£9,692,888,480,767,450.00 -
Jigsaw Advent Calendar 2023, Puzzle Advent Calendar Jigsaw 2023 for Adults 1000 Piece Christmas Countdown Calendar Gifts for Women Men Teens Kids (A)
- Christmas Countdown with 24-Day Jigsaw Puzzle Calendar: Our unique Jigsaw Advent Calendar 2023 adds a delightful twist to your festive preparations. Starting with the 24th piece in reverse order, each day unveils a new puzzle piece, creating an exciting and challenging countdown to Christmas. The final piece on Christmas Eve completes the entire Christmas puzzle.
- Quality and Safety Assured: Inside the package, you’ll find a generous 70*50CM/27.6” x 19.7” large Christmas puzzle, a 1:1 reference poster, and a handy puzzle card. Crafted from eco-friendly cardboard and treated with safe, non-toxic ink, the puzzle boasts high quality and matte finish, ensuring it won’t glare or fade. Precision-cut pieces fit snugly together with smooth, burr-free edges for a satisfying experience.
- Family Fun: Our Advent calendar puzzles are designed to be entertaining challenges that bring families together. Completing a Christmas puzzle is a source of pride, achieved through family cooperation. Say goodbye to frustration with added number patterns on the back of puzzle pieces, corresponding to those on the poster, to expedite your puzzle-building journey.
- Festive Gift Delight: The 1000 Piece Christmas Jigsaw Puzzle isn’t just a puzzle; it’s a timeless entertainment game. Packaged beautifully, it’s the perfect Christmas gift for adults, teenagers, couples, and parents, adding an extra layer of excitement to your Christmas countdown in 2023.
- Charming Christmas Decor: Once your puzzle is complete, it transforms into a heartwarming “Holiday Mantel” scene. Frame it and hang it on your wall to enhance your home’s beauty and warmth during the holiday season. If you have any questions, please don’t hesitate to get in touch with us!
£9,692,888,480,767,450.00 -
Elf 24 Day Kit, 2023 Elf Kit 24 Days of Christmas, Props, Xmas Countdown Advent Calendar Elf Accessories Cartoon Box Toys, Christmas Party Gifts for Kids Teens Boys Girls
- Christmas Elf Adventure Begins: Elevate the festive spirit at home with our 24-Day Kit! Embark on a delightful Christmas journey with the entire family using this charming Christmas elf kit.
- Daily Surprises Await: Unbox the joy of stress-free and super-fun December days with our Kit. Each morning, witness the excitement as your kids discover intricate and creative scenes, adding a magical touch to their countdown to Christmas.
- Countdown to Joyful Moments: Let the Elf Advent Calendar enchant your home for 24 days of pure joy. Revel in the anticipation as your children explore complex and creative scenes each morning, making every day leading up to Christmas merry and bright.
- Versatile Festive Fun: Beyond its enchanting countdown, this Kit is designed for multifaceted festive enjoyment. Hide a fun surprise every day, count down to Christmas with your kids, and gift them an unforgettable Christmas filled with laughter and excitement. Perfect for family, friends, and kids alike.
- Christmas Pop Toys Extravaganza: These Christmas pop toys are the ideal companions for children, boys, and girls. Whether it’s for parent-child games, children’s party gifts, New Year celebrations, or adding a festive touch to Christmas scenes and decorations, our naughty props promise magical Christmas gifts for all.
£161,041.10 -
Charles Darwin’s on the Origin of Species: Big Ideas for Curious Minds (Arcturus Genius Ideas)
Every once in a while, an idea comes along that is so radical, so surprising, that it completely transforms the way that we look at the world.
This beautifully illustrated book brings to life Charles Darwin’s extraordinary notion-evolution by natural selection – for a new generation of inquisitive readers.
Bright young things will quickly level up their understanding of biology thanks to the way that complex ideas are cleverly unpacked in clear, easy-to-follow language.
. Explore Darwin’s life story, his voyages of discovery, and the series of revelations that led to his great discovery.
. Take a tour through the great scientist’s theories as they’re set out in an accessible and entertaining way.
. Uncover the world in which Darwin lived, how his ideas were received, and how they influenced later thinkers.Readers aged 8+ will be drawn in by the lavish illustrations of Juanita Londoño-Gaviria, featured throughout.
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£7,864.40 -
LA Woman
Estevan Oriol is hailed as the eye of the new wave Latino aesthetic. Coming up from the streets and the Hip Hop scene, his rough and ready images of his neighborhood homies caught the attention of major media and music players. Oriol has since been commissioned by Nike and Cadillac, as well as directing music videos for Eminem, Linkin Park, D12 and Xzibit. He began taking pictures of his neighborhood and low-rider culture and soon discovered his incredible talent for capturing raw street life. He is now one of the most sought after photographers in the urban community.Read more
£543.90LA Woman
£543.90 -
Nancy Drew Complete Set 1-56 (Nancy Drew Mystery Stories)
Nancy Drew Hardcover Set 1-56 HardcoverRead more
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SQE Bundle FLK 1 & 2: 3e (SQE1)
The Law & Professional Practice (FLK1 & FLK2) bundle contains all 15 study manuals that have been specially collated to focus on the Law area of the Solicitors Regulation Authority (SRA) syllabus for the Solicitors Qualifying Examination (SQE1) in a concise and tightly focused manner.
Published and updated regularly, these user-friendly study manuals are designed to help you successfully prepare for the SQE1 exams. They provide solid knowledge and understanding of fundamental legal principles and rules, while bringing the law and practice to life with example scenarios based on realistic client problems.
Each title is complemented by worked examples and sample assessment questions that enable you to test your knowledge and understanding through single best answer questions that have been modelled on the SRA’s sample assessment questions.
For students at The University of Law, the study manuals are used alongside other learning resources and the University’s assessment bank to prepare students not only for the SQE1 exams, but also for a future life in professional legal practice.
The legal principles and rules contained within this study manual are stated as at 1 April 2023 (titles with tax elements to 30 April 2023)
Titles included in this bundle:
- Business Law and Practice
- Dispute Resolution
- Contract
- Tort
- Legal System of England and Wales
- Constitutional and Administrative Law and EU Law
- Legal Services
- Property Practice
- Wills and the Administration of Estates
- Solicitors Accounts
- Land Law
- Trusts
- Criminal Law
- Criminal Practice
- Ethics and Professional Conduct
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£407.80£455.90SQE Bundle FLK 1 & 2: 3e (SQE1)
£407.80£455.90
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Affiliate Marketing for Beginners: From Side Hustle to Financial Freedom in 10 Simple Steps
Are you looking to supplement your income? Want to learn how to do affiliate marketing and do it well?
Then, Affiliate Marketing for Beginners is exactly what you need!
This book will empower you with highly effective strategies and tools that you can start to implement straight away.
Each chapter is a clear step that will guide and support you on your journey from absolute beginner to professional affiliate marketer, ensuring you are set up for success with a recurring passive income!
Inside Affiliate Marketing for Beginners, you’ll discover:
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A step-by-step guide on how to get started in affiliate marketing, including researching the most profitable niches, how to choose the right platform and products.
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Top strategies and tools you can start implementing right now, including setting-up your website, how to create quality content and get started with email marketing.
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Common rookie mistakes to avoid, and future trends you should be prepared for.
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The best affiliate marketing platforms and networks you need to know about, including examples of what successful affiliate marketing looks like!
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How to build momentum and achieve sustainability with your affiliate marketing business.
After reading this book, you’ll have all the information you need to get started. So, stop worrying about being a newcomer. With practical examples and straightforward methods found in this book, you’ll become an unstoppable force as a professional affiliate marketer!
Ready to begin your journey to achieving financial freedom? Then, get your copy of Affiliate Marketing for Beginners now!
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£11.70 -
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Digital Marketing for Businesses in easy steps
Nowadays, just having a website or an app is not enough. Potential customers aren t going to stumble across you by accident you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again.
Marketing your products and services online doesn t have to cost the earth. Lots of digital marketing activities can be done for free, or very little, and are very effective. You may also save costs for advertising in magazines, and creating, printing, and distributing brochures. Furthermore, there are no geographical boundaries on the internet you can target customers around the globe.
Digital marketing for businesses in easy steps guides you through the essential steps you need to take to set your digital strategy and get it right first time. It covers all the key digital marketing channels you should consider deploying to generate a larger, stronger, and a more loyal customer base. It covers:
- The fundamentals of digital marketing.
- Getting more from your website and getting your digital house in order .
- The social network sites where your customers are most likely to be active: Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
- The art of blogging to get customer loyalty.
- How to create and launch a powerful Content Marketing Strategy.
- How to use Search Engine Marketing to ensure customers find you and buy from you.
- How to measure and optimize the effectiveness of your digital marketing.
Whether you are new to digital marketing or want to rethink your strategies, this book is for you. Digital marketing is now essential for businesses don t miss the trick!
Table of Contents
- Introduction to digital marketing
- Content is king
- Blogging
- SEM & SEO
- The customer journey
- Customer profiling
- Marketing automation
- Building landing pages that convert
- Optimizing your website
- Google Analytics
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£11.40£12.30Digital Marketing for Businesses in easy steps
£11.40£12.30 -
Hook Point: How to Stand Out in a 3-Second World
Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand—both online and off—so you can thrive in the new micro-attention world in which we live.
A lot of people know who they are, what they do, and a few even know why they do it—but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience’s attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don’t know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention.
There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person’s attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth.
Luckily, Brendan Kane, an out of the box thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you’re promoting a brand, product, or service this book is the essential guide for making it in our three-second world.
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mar·ket·ing: Everything you need to know in a bite-sized pocket guide.
No more jargon, no more fluff – Your straightforward pocket guide to marketing has arrived!
- “Not everyone has a $100 million Barbie marketing budget. I wish I could learn about more budget-friendly strategies.”
- “I am looking for more guidance on identifying and targeting our specific audience.”
- “Measuring the success of our campaigns is still a challenge. I wish there were more practical examples or tools to help us calculate our ROI accurately.”
- “Where should I advertise? I struggled to find a clear direction to strike the right balance between digital and more traditional channels. I’m not sure where to allocate our resources effectively.”
- “I’m looking for specific case studies or real-life examples of businesses that faced similar challenges and successfully overcame them.”
- “Building a brand is already hard enough, but how do I achieve consistency across all activities?”
If all this sounds familiar, then you should check out:
mar·ket·ing: Everything you need to know in a bite-sized pocket guide.
Written by award-winning marketer Sonya Gonzalez Mier, mar·ket·ing offers a wealth of insights from the marketing giants, including Unilever, P&G, Henkel, Nestle, L’Oréal, and TikTok, alongside cutting-edge research from academic literature. With easy-to-read and bite-sized chapters, this guide provides actionable insights on maximising your marketing efforts and achieving business success.
This guide covers a wide range of marketing aspects, including how to effectively set budgets, find and target receptive target audiences, outshine the competition, set up campaigns and measure success effectively, and find the perfect balance between traditional and digital marketing methods.
Inside this accessible pocket guide, you’ll learn:
- How to set an effective marketing budget and overcome objections by key stakeholders
- 5 fundamental techniques to remove bias from your marketing research
- Handy tools and frameworks to analyse your competition and business
- How to identify what marketing strategies are needed to grow sales
- The secret to utilising behavioural psychology to supercharge your marketing efforts
- How to make your packaging stand out
- The truth about how pricing your product makes all the difference
- How to navigate a price war … and win
- Actionable how-to guides on how to set up campaigns across all main channels
- What the 80/20 rule actually means and how to use it
- How to measure success and make the right decisions with the data available
- Never get confused by jargon again, with the comprehensive acronym list provided
- Over 45 concepts explained in bite-sized 5min chapters
… and so much more.
Whether you’re a seasoned professional seeking to sharpen your skills or a novice marketer hungry for knowledge, this pocket guide is all you need.
Pick up your copy today!
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£11.40 -
Marketing 4.0: Moving from Traditional to Digital
Marketing has changed forever―this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world’s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today’s customers have less time and attention to devote to your brand―and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace’s shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow’s consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.
Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
- Discover the new rules of marketing
- Stand out and create WOW moments
- Build a loyal and vocal customer base
- Learn who will shape the future of customer choice
Every few years brings a “new” marketing movement, but experienced marketers know that this time its different; it’s not just the rules that have changed, it’s the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
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£16.20£20.00Marketing 4.0: Moving from Traditional to Digital
£16.20£20.00 -
OCR Cambridge Nationals Level 1/2 Enterprise and Marketing: Illustrated Revision and Practice (ClearRevise OCR Cambridge Nationals Enterprise and … OCR GCSE Enterprise and…
Subject level: OCR Cambridge Nationals Level 1/2 in Enterprise and Marketing
A new generation of revision guides – from the experts at ClearRevise!
Do images help you learn?
This illustrated revision guide is perfectly matched to the OCR Cambridge Nationals Level 1/2 Enterprise and Marketing J837 (R067) specification.
Our content is expertly compiled by outstanding teachers, industry professionals and highly experienced examiners. All the key points have been clearly explained in PG Online’s signature style, and there are plenty of practice questions to check the content has really stuck. Even better, each page has been beautifully designed, so it even looks good too! It’s everything you need to be fully prepared ahead of the exam.
PG Online are multi-award-winning education specialists with decades of teaching, examining and design experience.
Features:
- Covers all 2022 specification topics required for the external exam
- Illustrated topics to improve memory and recall
- Comprehensive case studies to show application of concepts
- Over 300 marks worth of examination style questions
- Answers provided for all questions within the book
- Examination tips and techniques
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£7.60 -
Principles and Practice of Marketing
The fully updated eighth edition of Principles and Practice of Marketingcontinues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context and latest developments taking place within marketing. A stimulating range of new resources and real world examples help to bring marketing to life.
Find out:
· How the bandwagon effect has contributed to the success of online group buying
· How IKEA delivers sustainable cotton and timber products to millions of customers
· How social marketing is combatting an obesity crisis
· How the relaunch of Netto became a case of fighter branding
· How crowdsourcing is evolving advertising
· How Abercrombie & Fitch’s store environment could be heading it into the dark
Key Features:
· A brand new chapter on Relationship Marketing
· Newly updated structure to focus on the importance of Customer Value
· Fully updated to cover the latest technologies and digital developments
· New Marketing in Action boxes and Mini Cases focusing on European and Global companies including Spotify, Rovio, Decathlon, Zara and Amazon
· 44 new and updated end-of-chapter cases provide insights from across a range of businesses; from high street fashion stores and supermarkets (H&M, The Co-operative) and Airlines and services (EasyJet, Pret A Manger), to digital companies (ASOS, Google) and the music and film industries (Apple, Disney).
· Fully updated and streamlined pedagogy including refocused recommended readings at the end of each chapter, allowing you to expand your knowledge
· New AdInsight boxes including active QR codes to keep you up-to-date with the latest marketing campaigns and examples
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£9.50£54.10Principles and Practice of Marketing
£9.50£54.10 -
Mind-Hack Marketing: How to Turn Customer Psychology into Breakthrough Sales
Every day, millions of businesses are sabotaging their own results and cheating themselves out of huge profits by violating a simple rule of marketing – relevancy.Relevancy with your market is critical for the success of your business. Without it, you’ll struggle with low engagement, poor sales, people unsubscribing from your list and marking you as spam, and campaigns which fail to give a good return on ad spend.
Marketing shouldn’t be so hard!
Mind-Hack™ Marketing reveals the inner secrets of how to emotionally connect with your ideal customers and gives you a blueprint for successfully moving a stranger into a repeat customer and raving fan.
You’ll learn how getting inside the mind of your potential customers can radically increase your sales without increasing your ad spend.
By understanding what makes your customers tick, you’ll be able to create customer-specific ad campaigns, marketing funnels and unique customer journeys based on their needs.
Here’s what you’ll discover inside Mind-Hack™ Marketing:
- Mind-Hack™ Method – Travel into the mind of your potential customers by understanding the psychology of buying behaviour and create emotionally driven campaigns that dramatically improve sales.
- Continual Sales Loop – Learn multiple ways in which you can sell the same product or service to your audience without burning out your list.
- Perpetual Profit System – From your ads to your sales funnels, your content to social media, learn how to create a powerful system that continuously converts and makes you money even while you sleep!
Mind-Hack™ Marketing is based on Arfa’s signature Mind-Hack™ Avatar workshop where she personally teaches business owners how to translate customer psychology into breakthrough sales over two intense days.
“Having generated over $30m in sales in the last few years selling information courses using marketing funnels, I know first-hand how important understanding your market is – something Arfa does extraordinarily well in Mind-Hack™ Marketing.
Unlike other books that focus primarily on funnel hacks and mechanics, Mind-Hack™ Marketing starts at the very beginning – diving deep into the psychology of your ideal customer. The insights inside this book get you thinking more strategically and will empower you with everything you need to create high-converting and profitable campaigns immediately.” – Shaqir Hussyin, CEO, FUNNELS.com
“Mind-Hack™ Marketing is the most comprehensive deep dive into the psychology of your customers I’ve ever come across. It’s packed with actionable takeaways and insights that will help you create more profitable campaigns.
If you do ANY kind of marketing, then Mind-Hack™ Marketing is going to help you skyrocket your success.” – Lisa Catto, “The Queen of Automation”, thebusinesscatalyst.co.uk
“As a business coach, I’ve worked with many small businesses who’ve struggled because they didn’t know how to attract and acquire customers profitably.
That’s why I love Mind-Hack™ Marketing! It’s a MUST for business owners because it gives you a complete blueprint of how to absolutely crush your sales and make your business hyper-profitable.
Arfa’s knowledge of marketing is quite simply incredible and she’s led several of my mastermind events where her insights for our clients have been nothing short of amazing.
If you’re looking for the ‘edge’ in your marketing and want to take your business to a completely different level, then you need Mind-Hack™ Marketing.” – Robin Waite, Bestselling Author of “Take Your Shot”, Fearless.biz
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£7.60 -
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Second Edition)
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.
It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
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£20.90£26.60 -
Digital Marketing All-In-One For Dummies
Unlock the value in online marketing
A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers.
This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more!
- Use targeted, measurable marketing strategies to promote brands and products
- Increase brand awareness, customer acquisitions, and audience engagement
- Measure what your online traffic is worth and improve ROI on digital marketing
- Develop a solid digital marketing plan and put it to work for your brand
From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.
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£39.60 -
TikTok Marketing Secrets: The Simple Step By Step Guide To Unlock Millions Of Views For Your Business
You already know that TikTok is HUGE and it’s going to get even bigger…
By picking up this book, you’ll be taking the first step into learning how to carve off just a slice of this ENORMOUS pie to begin making a significantly positive change in your marketing and your wider life.
TikTok Marketing Secrets is a guide written solely to help brands, business owners and marketers achieve their goal of viral success in the scary ocean that is the TikTok algorithm.
After 100s of millions of views across various accounts, this book will provide you with everything you need to get BIG numbers fast… before the gold rush ends.
TikTok, right now, is a once-in-a-lifetime opportunity and this handbook has been created to do the hard work for you.
You’ll discover how to:
- Get MILLIONS of views on your TikToks so you can show off jaw-dropping numbers at your next team meeting
- Write easy-to-film ideas on autopilot and never have to worry about “I don’t know what to post” again
- Turn big views into sales so you get money in your pocket, boost your business or rocket your career.
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£5.70 -
The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy
The compelling new book by Richard Shotton, author of The Choice Factory.Every day, people make hundreds of choices.
Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?
These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.
The Illusion of Choice identifies the 16½ most important psychological biases that everyone in business needs to be aware of today – and shows how any business can take advantage of these to win customers, retain customers and sell more.
Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.
You’ll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit – and much, much more.
You simply cannot afford to miss The Illusion of Choice.
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£10.60£14.20 -
Watertight Marketing: The proven process for seriously scalable sales
Are you tired of wasting time and money on marketing that doesn’t deliver? Do you wish there was a proven, fool-proof process that can reliably powerup your profits?Well there is, and this book holds the answer. Page by page you’ll unlock the Watertight Marketing method, a powerful toolkit that will equip you with the mindset, skills and processes you need to find customers you love, repeatedly increase sales results and positively transform profits. There’s no jargon and no time-wasting, just straight-talking, down-to-earth and honest advice that will change what you think about marketing. And it’s refreshingly clear, straightforward and highly practical style will bring your marketing to life, spark ideas that will stick, motivate and inspire you, and empower your business to succeed.
Tried, tested and trusted by thousands of businesses, Watertight Marketing puts you firmly in control of your marketing so you can finally step off the roller coaster of yo-yo results and develop enduring growth strategies that will keep on delivering, year after year.
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£17.00£17.60 -
Marketing Management, Global Edition
Start thinking like a marketer with the gold-standard text for today’s Marketing Management.
Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment.
Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager’s way of thinking, focusing on the role, issues, and decisions that Managers face in alignment with company needs and objectives.
The text’s reader-friendly content provides balanced coverage and a clear structure that will guide you through the necessary steps to build, execute and manage successful marketing campaigns and compelling brands.
The latest edition uses a multidisciplinary approach, providing in-depth knowledge and broader understanding of the essential marketing principles and core concepts. It will challenge your critical thinking and analytical skills with universal practical applications, covering a wider spectrum of products, services, and marketing strategies. A range of examples includes Wegmans, Starbucks, and Uniqlo, bringing first-hand experience regarding how a successful marketing strategy works in large-scale organisations.
Reflecting recent changes and developments in the field, the book aims to provide an in-depth understanding of the best marketing practices and arm you with the knowledge and tools necessary for a successful future career in the field.
Pearson MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask- your instructor for the correct ISBN. MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
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£43.60£66.50Marketing Management, Global Edition
£43.60£66.50 -
No B.S. Guide to Direct Response Social Media Marketing
Social Media is Not Marketing
Simply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you’re not focusing on converting social media traffic into sales, you might as well set your money on fire.
Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct response strategies you must employ with every social media campaign so you can stop accepting non-monetizable “likes” and “shares” as a return on your time. You’ll learn:- 6 direct-response principles that must be applied to social media marketing
- The most powerful marketing tactic (per Google)
- How to get riches with niches and become a magnet to your customers
- The monetizing magic of crafting effective emails
- The #1 way to prevent wasted marketing dollars
- 5 ways to grow your list for FREE (before spending a dime on advertising)
- Turn passive content into an active conversion tool
- Create raving fans who introduce you to their networks
- Turn niches into riches, laser in on your perfect prospects and ignore the “tire kickers”
- Harness the biggest secret in social media—offline
Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.
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£11.20£16.10 -
How To Get To The Top of Google: The Plain English Guide to SEO
Revised and updated for 2023 — now with FREE downloadable checklists ✅Become one of the 10,000+ business owners and marketers who have used this bestselling no-nonsense SEO book to increase their rankings and sell more.
Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you.
How would it feel to…
- Understand how Google chooses which websites to rank?
- Know which keywords to target to attract people who are ready to buy?
- Have your most profitable keywords rank top?
- Confidently tweak your website and its structure (no technical know-how needed!) for fast gains?
- Be able to write killer content that Google and your visitors love?
- Build relationships with key publishers in your industry and have them begging for your content?
- Have crafted a complete SEO strategy to get big results?
What kind of results can you achieve?
One of our clients came to us in 2015 asking for help. His business was making $2k per month in sales, and he was contemplating closing shop. Today, that business turns over $3.4million per month, thanks to the strategies in this book. You’ll read about and learn from this business and others in this book.
What’s inside?
Section 1: Foundations
You’ll learn:
- F free ways to appear on the first page of Google
- How to identify keywords that will drive hordes of hungry traffic
- The key to seeing ranking gains in just weeks
- Why snooping on your competitors is crucial, and how to steal the good bits.
Section 2: Your Website
Transform your website’s ranking by:
- Structuring it to make it easy for Google AND visitors to use
- Using content to 10x your traffic
- Transforming your blog into a sales generator
- Avoiding the SEO pitfalls that do more harm than good
Section 3: Promoting Your Website
You’ll find out:
- The exact process that took one business from 35 to 3,450 leads a month
- How to get links from national newspaper websites
- The easy way to pitch content without sounding desperate
- How to get links from social media
Section 4: Designing Your SEO Strategy
SEO can be overwhelming. Replace panic with calm as you:
- Put everything into a comprehensive strategy
- Pick the key tasks to get results if you’re low on time
- Learn which metrics to track and which to ignore
- Implement three key practices that will ensure long-term improvement, whatever Google throws at you
“But how do I know all this is possible?”
Tim Cameron-Kitchen started out as a professional drummer. After building and ranking a website for his next-door neighbour, he got bitten by the SEO bug. Thousands of clients later and a team of 100 at his agency, Exposure Ninja, Tim’s story shows that anyone can learn what it takes to rank their website on Google. We update the book every year to reflect the latest changes to the algorithm, so you’re always in the know. Lifetime updates are included with purchase, so this is the last SEO book you’ll ever need to buy!
Bonuses worth over £400
You’ll also receive a FREE video review of your website’s SEO and marketing, carried out by one of our experts at Exposure Ninja. They’ll build you a prioritised plan to follow to improve your ranking and sales.
PLUS — Download 10 Free SEO Checklists and Templates
Get all the SEO templates mentioned in the book, plus extras to help you with your marketing, including:
- Keyword Research
- Content Planning
- Content Outreach
- Influencer Outreach
- …and more!
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£6.60 -
Go Pro – 7 Steps to Becoming a Network Marketing Professional (Book)
Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro and create the life of your dreams. In this definitive guidebook, you will learn to: -Find prospects -Invite them to your product or opportunity -Present your product -Follow up with your prospects -Help them become customers or distributors -Help them get started right -Grow your team by promoting events -And much, much more. Eric’s wish is for you to make the decision to become a Network Marketing Professional. For you to truly Go Pro. Because it is a stone-cold fact that Network Marketing is a better way. Now let’s go tell the world.Read more
£1.40 -
They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer, 2nd Edition, Revised and Updated
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more
In today’s digital age, the traditional sales funnel―marketing at the top, sales in the middle, customer service at the bottom―is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company―but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer.
Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth.
They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer.
Upon reading this book, you will know:
- How to build trust with buyers through content and video.
- How to turn your web presence into a magnet for qualified buyers.
- What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles.
- Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing.
- How to achieve buy-in at your company and truly embrace a culture of content and video.
- How to transform your current customer base into loyal brand advocates for your company.
They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.
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£17.20£18.00 -
Marketing Handbook for All: Navigating the Ever-Evolving Landscape of Online Marketing
If you’re an entrepreneur eager to boost your marketing or a marketer looking to advance your career, this book will serve as an easy guide. It will introduce you to the expanding world of integrated marketing – powered by the latest digital strategies and Generative AI. The goal of this handbook is to bring you up to speed on these marketing innovations in a simple, jargon-free way. You’ll learn how to drive growth with today’s data-driven, automated approaches without getting overwhelmed with complex details. Whether you’re a busy founder needing more customers or a marketer aiming for the next level, this book will help you future-proof your skills. You’ll gain the knowledge of the tools you need to get started and succeed with smart, effective marketing in the age of AI.Read more
£0.80 -
Marketing Management: European Edition
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book – and adds:
· A structure designed specifically to fit the way the course is taught in Europe.
· Fresh European examples which make students feel at home.
· The inclusion of the work of prominent European academics.
· A focus on the digital challenges for marketers.
· An emphasis on the importance of creative thinking and its contribution to marketing practice.
· New in-depth case studies, each of which integrates one of the major parts in the book.
This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.
A key text for both undergraduate and postgraduate marketing programmes.
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£47.90£55.10Marketing Management: European Edition
£47.90£55.10 -
Seth Godin 2 Books Collection Set (The Dip and This is Marketing)
Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched CollectivelyThe Dip:
Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point – really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it.This is Marketing:
No matter what your product or service, this book will help you reframe how it’s presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:Read more
£15.20 -
Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management
The ultimate marketing resource from the world’s leading scholars
From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.
You’ll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies.
Readers will also find:
- Discussions of the unique challenges facing brands in designing and managing their image and techniques for building resilient brands
- Strategies for creating loyal customers and developing personalization at scale
- Strategies for designing effective omni-channel marketing platforms
- Strategies for crafting a successful cross-platform communications campaigns
- Discussions on the application of data analytics and artificial intelligence to the creation of successful marketing programs
An indispensable resource for any professional expected to contribute to their organization’s marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders.
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£17.70£25.60 -
Made to Stick: Why some ideas take hold and others come unstuck
Why does fake news stick while the truth goes missing?
Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?
Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:
– how an Australian scientist convinced the world he’d discovered the cause of stomach ulcers by drinking a glass filled with bacteria
– how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium
– how pitches like ‘Jaws on a spaceship’ (Alien) and ‘Die Hard on a bus’ (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the project
As entertaining as it is informative, this is a timely exploration of a fascinating human behaviour. At the same time, by demonstrating strategies like the ‘Velcro Theory of Memory’ and ‘curiosity gaps’, it offers superbly practical insights.
Made to Stick uses cutting-edge insight to help you ensure that what you say is understood, remembered and, most importantly, acted upon.
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£9.40 -
Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising
Your new business went online yesterday and you’ve got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand – or million – customers? Starting from zero, it feels impossible.
Enter the growth hacker. You may not have heard of growth hacking yet, but you’ve certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others.
Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They ‘hack’ their company’s growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.
Silicon Valley has realized that growth hacking – not television commercials and billboards – is the successful start-up’s secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.
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£7.20£8.50 -
Posts to Profits: The social media marketing blueprint for building a profitable six-figure online business
*** No. 1 Amazon Best Seller ***
How to make ONE post a day and get leads every single week…
…without spending a penny on ads, sending cold DMs, following soul-sucking trends, or spending hours on social media… and even if you have less than 1,000 followers.
Post$ to Profit$ is the step-by-step marketing blueprint for online coaches, course creators, and solopreneurs who want to create content that puts cash in the bank.
Digital marketer Simon Mitchell shows you his counterintuitive method that flies in the face of modern marketing. Discover how to use decades-old direct marketing principles to get consistent leads and sales from social media…
…even if you feel the algorithms hate you.
If you feel like you’re getting zero rewards for your time and effort, Posts to Profits is the counterintuitive system you need.
Post$ to Profit$ is helping entrepreneurs build six-and-seven-figure businesses. It’s time you learned their secrets…
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£0.90 -
My Revision Notes: Level 1/Level 2 Cambridge National in Enterprise & Marketing: Second Edition
Set your students on track to achieve the best grade possible with My Revision Notes: OCR Level 1 / Level 2 Cambridge Nationals in Enterprise & Marketing (J837).
Our clear and concise approach to revision will help students learn, practise and apply their skills and understanding. Coverage of key content is combined with practical study tips and effective revision strategies to create a guide that can be relied on to build both knowledge and confidence.
>> Consolidate knowledge with clear, concise and relevant content coverage, based on what examiners are looking for.
>> Extend understanding with our regular ‘Now Test Yourself’, tasks and answers provided online for students to access.
>> Improve technique through our increased exam support, including exam-style practice questions, expert exam tips and examples of typical mistakes to avoid.
>> Identify key connections between topics and subjects with our ‘Making Links’ focus and further ideas for follow-up and revision activities.
>> Plan and manage a successful revision programme with our topic-by-topic planner, new skills checklist and exam breakdown features, user-friendly definitions and glossary.Read more
£9.30 -
500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, and More!
*** Updated FALL 2023! OVER 100,000 COPIES SOLD *** The most up-to-date social media book for small businesses and entrepreneurs!***
Tired of navigating the ever-changing landscape of social media marketing alone? Want to skyrocket your business growth with proven, actionable tips and strategies?
500 Social Media Marketing Tips is your one-stop solution, bringing together expert advice, essential insights, and innovative strategies for Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and beyond!
➤ INSTANT DOWNLOAD: Get access to 500 Social Media Marketing Tips right now and start transforming your social media game today.
500 Social Media Marketing Tips is written for busy business owners like you: a complete guide packed with expert knowledge written in simple English and with zero fluff. Focus on one social network at a time or choose any random page to discover new knowledge to help grow your business!
You will learn:
- Why Your Business Needs A Social Media Marketing Strategy
- The Key Foundations For Every Successful Social Media Marketing Plan
- The Most Effective Content to Share on Social Media (And How to Make It)
- Hundreds of Tips to Get More Followers and Grow Your Audience
- How to Use Text, Images, Stories, and Live Video to Grab the Attention of your Ideal Customer
- How to Use Paid Advertising to Supercharge Your Content And Reach A Massive Audience
- … and more!
»» Ready to Unlock Your Social Media Potential? ««
Join the ranks of over 100,000 business owners who have tapped into the power of 500 Social Media Marketing Tips to magnetize customers and multiply their sales.
Time to revolutionize your social media marketing strategy? Scroll to the top and hit the “Buy Now” button to embark on this game-changing journey.
Get your copy now to give your business the social media marketing advantage it deserves.
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£12.30£12.80 -
Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing
WINNER: The BookFest Spring Book Awards 2022 – Marketing category
WINNER: Business Book Awards 2022 – Sales & Marketing categoryTasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany.
Create an effective marketing strategy for your business with Marketing Strategy, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and – crucially – how to measure its success. Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization’s long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them.
Marketing Strategy is highly practical in approach. Chapters are supported by short tasks to complete throughout, to cement the reader’s understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step framework for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. Marketing Strategy also includes input from leading marketing strategists including Mark Ritson and organizations such as Mailchimp, the CIM and DMA.
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£30.40 -
Digital Marketing
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.
This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies
such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace.Readers will learn best practice frameworks for developing a digital marketing strategy, plus success
factors for key digital marketing techniques including search marketing, conversion optimisation and
digital communications using social media including Twitter and Facebook.Read more
£19.00£53.20Digital Marketing
£19.00£53.20 -
A Degree in a Book: Marketing: Everything You Need to Know to Master the Subject – in One Book!
A comprehensive, highly visual guide to everything you can learn in a Marketing degree.
This accessible full-color book leads the reader through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and the commercial law. Easy-to-digest information is presented with flow diagrams, infographics, pull-out features and glossaries breaking down marketing jargon. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple.
Includes topics such as:
• Management
• Market research
• Product development
• Buyer behavior and the impact of popular culture, ethics and social responsibility
• Digital marketing including social media and SEO
• Retail – in all its many forms
• How lockdown and the global pandemic has changed the world of marketingWhether you’re a student, a marketing professional or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business.
ABOUT THE SERIES: Get the knowledge of a degree for the price of a book with Arcturus Publishing’s A Degree in a Book series. Written by experts in their fields, these highly visual guides feature flow diagrams, infographics, handy timelines, information boxes, feature spreads and margin annotations, allowing readers to get to grips with complex subjects in no time.
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£4.70 -
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
WINNER: National Indie Excellence Awards 2023 – Marketing & Public Relations
SHORTLISTED: Business Book Awards 2023 – Smart Thinking
FINALIST: Next Generation Indie Book Awards 2023 – Business
WINNER: Readers’ Favorite Book Awards 2023 – Gold Medal in Non-Fiction – Marketing
WINNER: NYC Big Book Award 2023 – Marketing & Public Relations
FINALIST: American Book Fest Best Book Award 2023 – Marketing & AdvertisingIncrease engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses.
Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice.
Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect.
Featuring common mistakes to avoid and key takeaways at the end of each chapter, it’s also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments.Read more
£26.20£28.50 -
The 22 Immutable Laws Of Marketing
Al Ries and Jack Trout, two of the world’s most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn’t live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.Read more
£8.50£9.50The 22 Immutable Laws Of Marketing
£8.50£9.50 -
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI.
Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.
Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals.
Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.
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£26.40£28.50 -
1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.
In this groundbreaking new book you’ll discover:
• How to get new customers, clients or patients and how to make more profit from existing ones.
• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
• How to annihilate competitors and make yourself the only logical choice.
• How to get amazing results on a small budget using the secrets of direct response marketing.
• How to charge high prices for your products and services and have customers actually thank you for it.Read more
£9.50£11.40 -
Gym Climbing 2E: Improve Technique, Movement, and Performance
Climbing has become a mainstream sport with more participants than skiing or snowboarding and, among the different types of climbing, gym climbing is the most popular. Where gyms were once a training ground for rock and alpine climbers, many participants now regularly climb indoors with no plans beyond tackling the ever-changing routes of their neighborhood hangout. When Mountaineers Books published the first edition of this title in 2004 there were approximately 250 climbing gyms in the United States. Today there are more than 650.In this completely revised second edition, author Matt Burbach focuses his instruction on climbers who want to excel on indoor routes and problems. The new edition includes:
- Step-by-step training for beginners
- Strategies for progressing to dynamic movements to top out on ever more difficult new-school routes and problems
- Both bouldering and top-roping instruction
- Physical conditioning, mental training, and kinesiological assessment and theory
- The latest belay and safety techniques
- Explanation of equipment, which is safer, lighter, and more comfortable than ever
This edition also includes entirely new photos (now in color), with professional climbers Emily Harrington and Matt Segal demonstrating the moves and gym climbing techniques throughout the book.
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£11.40 -
Muscle Boys: Gay Gym Culture
What was once a lifestyle for a small number of gay men in big cities has become a way of life for many, and the gay gym is now a culture on its own. Muscle Boys: Gay Gym Culture explores the evolution and current structure of this gay subculture that surfaced in San Francisco, West Hollywood, and New York during the 1970s.
Covering ancient Greek gymnasium culture, modern bodybuilding practices, and homoerotic muscle-bound media, Muscles Boys examines the origins of the male athletic ideal. A sociological investigation on masculinity, fitness, HIV, steroids, and sex in the locker room, Muscle Boys dissects the gay gym experience, and celebrates gay body culture and its role in modern gay life.
Author Erick Alvarez offers a candid study of the gay gym from his perspective as a physical trainer in the San Francisco Bay area, and from his interviews and online surveys of nearly 6,000 gay men. Muscle Boys: Gay Gym Culture is an enlightening read for anyone interested in gay body culture, and a valuable resource for academics working in GLBT studies, human sexuality, psychology, or athletics.
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£31.60Muscle Boys: Gay Gym Culture
£31.60 -
Stick Around
Member retention is a massive problem in the gym industry, despite advances in technology and new exercise trends. Many clubs have 50% of members leave within a year of joining. Guy Griffiths aims to positively affect the health and fitness of more people each year. His work with systems and people has helped many clubs to get their members to stick around. The book sets out three cornerstones of good retention; people, communication and systems. It has proven techniques for improving member interaction inside and outside your club. It also describes how to build a retention system, as well as how to use more complex retention systems. It runs through the full member journey. Each stage is accompanied by diagrams and case-studies to illustrate key points. The journey continues after the member leaves, showing how to use your ex-member database as a prospect tool. Summaries, checklists and examples provide an invaluable resource to anyone involved in the running of a health-club.Read more
£5.70Stick Around
£5.70 -
Workout Log for Women & Men: Workout Journal and Planner to Track GYM, Weight Loss, Bodybuilding Process
Are you committed to achieving your fitness goals and keeping meticulous records of your workout routines? Our Gym Training Notebook is here to help you stay on track, take control of your fitness journey, and reach new heights in your strength and endurance. This high-quality training journal is your essential companion for the gym, designed to meet the needs of both beginners and experienced athletes.
Key Features:
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Track Your Progress: Record your daily workouts, including the exercises performed, sets, repetitions, and weight lifted. This detailed tracking helps you monitor your progress over time and adjust your training regimen for optimal results.
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Ample Space for Notes: With 128 pages of specially designed templates, you have plenty of room to jot down additional notes, tips, or personal insights. It’s perfect for noting any changes in your diet, sleep, or other factors that could influence your performance.
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Durable and Stylish: The gym notebook features a sturdy cover that can withstand the rigors of your gym bag. Its sleek and minimalist design will make you the envy of your workout buddies.
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Compact and Portable: Measuring 6×9 inches, it’s the ideal size to take with you to the gym or fitness classes. Slip it into your bag or backpack without taking up too much space.
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Ideal Gift: This training journal makes a fantastic gift for gym enthusiasts, bodybuilders, powerlifters, and anyone dedicated to their fitness journey.
Achieving your fitness goals is about more than just hitting the weights. It’s about tracking your progress, staying motivated, and continually improving. Get your Gym Training Notebook today and elevate your workout game like never before! Start your journey to a healthier, stronger you.
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£9.40 -
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Touch & Tickle (Baby Gym)
Touch is a baby’s first language… Designed to stimulate the senses, and based on research into the benefits of baby exercise and massage, these books encourage interaction between parent and baby. Devoting time to special activities with your baby plays a crucial part in the bonding process. Touch helps to promote feelings of security and confidence. Massage has been shown to encourage relaxation, enhance sleep, improve circulation and digestion, and aid pain relief. It also allows time to explore new feelings and share new experiences.Read more
£3.90£4.70Touch & Tickle (Baby Gym)
£3.90£4.70 -
Gym Candy
“Look, Mick,” he said, “you’re going to find out from somebody in the gym, so you might as well find out from me. Those supplements you’re taking? They might get you a little bigger, but just a little. If you’re after serious results, there’s other stuff that produces better results much faster, stuff that a lot of guys in the gym use.” “What other stuff?” “You know what I’m talking about—gym candy.”Runningback Mick Johnson has dreams: dreams of cutting back, finding the hole, breaking into the open, and running free with nothing but green grass ahead. He has dreams of winning and of being the best. But football is a cruel sport. It requires power, grace, speed, quickness, and knowledge of the game. It takes luck, too. One crazy bounce can turn a likely victory into sudden defeat. What elite athlete wouldn’t look for an edge? A way to make him bigger, stronger, faster?
This novel explores the dark corners of the heart of a young football player as he struggles for success under the always glaring—and often unforgiving—stadium lights.Read more
£7.60Gym Candy
£7.60
