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SQE Bundle FLK 1 & 2: 3e (SQE1)
The Law & Professional Practice (FLK1 & FLK2) bundle contains all 15 study manuals that have been specially collated to focus on the Law area of the Solicitors Regulation Authority (SRA) syllabus for the Solicitors Qualifying Examination (SQE1) in a concise and tightly focused manner.
Published and updated regularly, these user-friendly study manuals are designed to help you successfully prepare for the SQE1 exams. They provide solid knowledge and understanding of fundamental legal principles and rules, while bringing the law and practice to life with example scenarios based on realistic client problems.
Each title is complemented by worked examples and sample assessment questions that enable you to test your knowledge and understanding through single best answer questions that have been modelled on the SRA’s sample assessment questions.
For students at The University of Law, the study manuals are used alongside other learning resources and the University’s assessment bank to prepare students not only for the SQE1 exams, but also for a future life in professional legal practice.
The legal principles and rules contained within this study manual are stated as at 1 April 2023 (titles with tax elements to 30 April 2023)
Titles included in this bundle:
- Business Law and Practice
- Dispute Resolution
- Contract
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- Legal System of England and Wales
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Personal Injury Pleadings
Personal Injury Pleadings is the authoritative stand-alone source to assist the professional draftsman settling claimants and defendants statements of case. The sixth edition deals with contemporary challenges in litigation as diverse and demanding as the requirements for pleadings in fundamentally dishonest QOCS cases; relief from sanctions applications; cases involving foreign travel; the consequences of BREXIT in Personal Injury litigation; post-ERRA pleadings requirements as to breach of statutory duty; and much more. It provides informed, accurate, in-depth model pleadings, covering the whole gamut of personal injury work, drawn from many years practical experience of real cases. Comprehensive subject coverage is combined with up-to-date informed analysis of recent case law, legislation and subordinate legislation, changes in the Civil Procedure Rules, costs issues, and the minutiae of troublesome practical problems such as the special difficulties involved in fatal accident and late-onset terminal disease claims.Read more
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Tolley’s Health & Safety at Work Handbook 2022
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Diagnostic Pathology: Kidney Diseases
This expert volume in the Diagnostic Pathology series is an excellent point-of-care resource for practitioners at all levels of experience and training. Covering the full range of common and rare nonneoplastic renal diseases, it incorporates the most recent scientific and technical knowledge in the field to provide a comprehensive overview of all key issues relevant to today’s practice. Richly illustrated and easy to use, Diagnostic Pathology: Kidney Diseases, fourth edition, is a visually stunning, one-stop resource for every practicing pathologist, nephrologist, resident, student, or fellow as an ideal day-to-day reference or as a reliable training resource.-
Provides a comprehensive source for key pathologies and clinical features of more than 265 kidney diseases
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Features two dozen new chapters on a variety of timely topics, including COVID-19 nephropathies, xenografts, artificial intelligence (AI), digital pathology analysis, harmonized nephropathology terminology, newly identified types of amyloidosis, common artifacts and pitfalls on kidney biopsy, vaccination-associated renal disease, crystal nephropathies, and much more
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Includes updates from the International Kidney and Monoclonal Gammopathy (IKMG) research group, the American College of Rheumatology/European League Against Rheumatism (ACR/EULAR) classification criteria for IgG4-related disease, Banff Foundation for Allograft Pathology, and others
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Details updated genetic causes of nephrotic syndromes and antinephrin antibodies in podocytopathies-by the investigator who discovered it
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Discusses the newly identified variant IgG nephropathy and novel membranous autoantigens
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Contains chapters on techniques, including immunofluorescence on paraffin sections, C4d staining, and polyomavirus detection in tissue
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Contains more than 4,300 print and online images, including high-resolution photographs and histologic images, full-color medical illustrations, radiologic images, and more
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Employs consistently templated chapters, bulleted content, key facts, a variety of tables, annotated images, pertinent references, and an extensive index for quick, expert reference at the point of care
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Shares the expertise of internationally recognized authors who provide fresh perspectives on multiple topics, with a particular emphasis on practical information that directly assists in making and supporting a diagnosis
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Includes an eBook version that enables you to access all text, figures, and references, with the ability to search, customize your content, make notes and highlights, and have content read aloud
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Handbook of Conspiracy Theory and Contemporary Religion: 17 (Brill Handbooks on Contemporary Religion)
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Accounting Information Systems, Global Edition
For one-semester undergraduate or graduate courses in accounting information systems.
Accounting Information Systems delivers the most unprecedented coverage of each major approach to teaching AIS, giving instructors the opportunity to reorder chapters and focus the material to suit their individual course needs. The 15th Edition, Global Edition covers all of the most recent updates in AIS, including how developments in IT affect business processes and controls, the effect of recent regulatory developments on the design and operation of accounting systems, and how accountants can use AIS to add value to an organisation. Not only will students see how AIS has changed the role of an accountant, but they’ll also be prepared for a successful accounting career in public practice, industry, or government.Samples
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Financial Accounting Preparing Financial Statements AAT Level 3: FIVE AAT Practice Assessments (Q2022) (AAT Level 3 Q2022)
AAT Level 3 Financial Accounting Preparing Financial StatementsFIVE AAT Practice Assessments (Q2022)
For AAT examinations from 1 September 2022 (Q2022 Syllabus
This book contains FIVE AAT Exam Practice Assessments which have been published for this subject. They are produced by our expert team of AAT tutors, giving real AAT exam style and standard questions that ensure the very best for exam success. All exam style questions have solutions fully explained and revision summaries are also included to revise the syllabus.
We also sell Study Text and Exam Practice Kits produced by our expert team of AAT tutors. Our team have extensive experience teaching AAT and writing high quality study materials that enable you to focus and pass your exam. Our Study Text and Exam Practice Kits cover all aspects of the syllabus in a user friendly way and build on your understanding by including real style exam questions for you to practice.
Our AAT tutors work extensively to produce study material that is first class and absolutely focused on passing your exam. We hope very much that you enjoy this product and wish you the very best for exam success! For feedback please contact our team aatlivelearning@gmail.com or safina@acornlive.com
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UK Accounting & Reporting: An Introduction
UK Accounting & Reporting: An Introduction provides a practical overview of accounting, reporting and audit requirements for companies within the UK.Written in a user-friendly style and packed full of examples it covers topics including:
- The Companies Act 2006;
- How to determine the size of a company or group;
- Narrative reporting requirements;
- An overview of UK accounting standards;
- Key differences between accounting standards;
- The form and content of company accounts;
- Whether group accounts are required;
- Whether an audit is required; and
- Filing options and deadlines.
This book is perfect for you if you have a little accounting knowledge already or you have previously studied International Financial Reporting Standards (IFRSs) and want to learn more about how accounting and reporting works for UK companies.
A Quick Start Accounting publication.
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Accounting for Small Business: The Most Complete and Updated Financial Accounting Guide for Small Companies
“Probably the Best Accounting Book Every Small Business Owners Should Read!”
If you don’t understand the basic financial statements, such as primarily the Balance Sheet and the Income Statement, in addition to the Cash Flows statement and Retained Earnings, this book may be your perfect choice.
Not just to avoid mistakes when you do your books but also to have a piece of mind and make smarter decisions simultaneously, even if you have absolutely zero previous accounting knowledge.
Check out what’s inside:
- Basic accounting principles EVERY business owner should know
- What do you have to know about Financial Statements and why they matter so much in business?
- Accounting for Sales and Purchases simplified
- What is the importance of Cash Flow in business, and how to properly keep track of it?
- How to plan your monthly and annual budget?
- What are the most important numbers in your financial statements?
- How to set up a business for success – step-by-step guide (no accounting knowledge required!)
- Profit/Sales Ratio concept and why is it so important when growing your business
- Do you have a business plan? Here is how you create a great one!
- How to avoid potential fraud and accounting mistakes in the business?
- So much more!
This is an essential guide every business owner must have to run a successful company and keep it for years ahead.
And if this is what you want to do, don’t hesitate… Get Your Copy Today!
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ACCA Financial Accounting (FA) Study Text – 2022-23 (ACCA – 2022-23)
Fully covering the syllabus but without excessive detail, this book is written in clear English and uses an attractive, simple layout. With a large bank of practice questions and comprehensive solutions to help you with learning each topic, this book is an essential tool for passing your ACCA exam.
This book covers everything you would expect from an exam-focused text:
- The context and purpose of financial reporting
- Qualitative characteristics of financial information
- The accounting equation and double-entry bookkeeping
- Recording transactions: sales, purchases and cash
- Inventory
- Non-current assets
- Accruals and prepayments. Receivables and payables
- Provisions and contingencies
- Capital structure and finance costs
- Trial balance, correcting errors and suspense accounts
- Control accounts and bank reconciliations
- Preparing financial statements
- Statements of cash flows
- Incomplete records
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Accounting: The Ultimate Guide to Accounting Principles, Financial Accounting and Management Accounting
3 comprehensive manuscripts in 1 book
- Accounting Principles: The Ultimate Guide to Basic Accounting Principles, GAAP, Accrual Accounting, Financial Statements, Double Entry Bookkeeping and More
- Management Accounting: The Ultimate Guide to Managerial Accounting for Beginners Including Management Accounting Principles
- Financial Accounting: The Ultimate Guide to Financial Accounting for Beginners Including How to Create and Analyze Financial Statements
Accounting is a crucial part of any successful business as it records all profits, losses, credits, and debts and tells you the state of a business. In an economy where labor-driven jobs are disappearing faster than ever before, it is essential to know the concepts of accounting so you can succeed in your own business or in your career by increasing the profits in the company you work for.
Here are some of the topics that are discussed in the first part of this book:
- The Explosive Basics
- Accounting Methods
- Two Sides of The Accounting Coin
- Merchandising and Their Inventories
- Analyze Like A Pro
- Payroll Accounting
- Budgeting to Make It Big
- Balanced Scorecard
- Fraud and Internal Controls
- And Much, Much More
Here are some of the topics that are discussed in the second part of this book:
- Accrual Accounting
- Financial Accounting Basics
- Who May Use the Financial Statements?
- Recording Business Transactions
- Stockholders’ Equity
- Ratios and Other Tools for Analyzing
- Income Statement
- Balance Sheet
- Statement of Cash Flows
- Statement of Stockholders’ Equity
- And Much More
Here are some of the topics that are discussed in the third part of this book:
- Management Accounting and Its Importance
- Management Accounting Principles
- Responsibility Accounting
- Understanding and Managing Costs
- Budgeting Like a Pro
- Forecasting Tools for Business Trends
- Theory of Constraints
- Careers in Management Accounting
- And Much, Much More
So, what are you waiting for? Start your learning now by downloading this magnificent book!
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THE BEGINNER’S GUIDE TO ADS WHAT THE NEW RICH MARKETERS TEACH THEIR FOLLOWERS ABOUT WEBADVERTISING: FIVE STRATEGIES FOR SELLING THROUGH SOCIAL MEDIA AND TEN HELPFUL TIPS FOR…
Google AdWords, why does it work so fine?
How to choose the Best Ads for your business?
What are Consumers looking for right now?
If you are struggling with the desire to answer these questions, you’ve found the right solution for you.
Thanks to this guide you will be able to think outside the box as only the new rich marketers and marketing agencies have done in the last decade.
Do not worry if you have never created a single Ads before, you will discover page after page how to create a Facebook Ads, choose the placement of your Ads and Create a Good Advertisement on all social media and Google.
For centuries great businessman and important families have kept secret their ways to sell, and the best solutions for making money were a prerogative for a few, but now everything is changing.
Do you want to be part of this revolution or do you still want to remain engaged in outdated patterns?
Before starting to create your first campaign, however, it is fundamental to know how to protect you and your business from competitors and the placement in Paid Advertising. Does that sound hard? You will be amazed at how simple it will seem. Read this book and you will be safe from the storm. Being informed, will ensure you to have a place in paradise.Here some examples of what you can find inside the chapters:
- What is a Landing Page
- Social Ads, 5 Winning Strategies
- Social Ads, 5 Mistakes to Avoid
- Why use Facebook or Instagram Ads?
- The Rise of Aesthetics on Youtube
- …and many Useful Tips for Performing Results!
You will also easily learn about the evolution and potential impacts of Tik Tok Ads, identify your unique selling point and in short time have a potential global e-commerce.
What are you waiting for?
Buy this Book and Start to make your first fantastic Ad!Read more
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Scientific Advertising
Scientific Advertising by Claude C. Hopkins
Gain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today.
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£7.60Scientific Advertising
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The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come
A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die.The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future.
In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adland–a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed–a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts, and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would pay–yes, pay–to see them.
Praise for The End of Advertising
“New York media types aren’t quick to pass up a party, even one celebrating a book that predicts their demise. . . . The future of marketing will need to rely on creative, innovative models, Mr. Essex wrote, pointing to The Lego Movie and New York’s Citi Bike bicycle-share program as promising examples.”–The New York Times
“A rabble-rousing indictment of the ad industry from one of its own. Essex predicts that success will depend less on the ability to annoy and more on the capacity to create and entertain.”–Adam Grant, New York Times bestselling author of Originals and Give and Take
“Fresh and timely, The End of Advertising is an eye-opening take on the current media landscape. And along with it, Essex provides a road map for how brands can reinvent themselves and navigate this new world.”–Arianna Huffington
“In this dynamic little book, Essex challenges brands–even those of us who pride ourselves on thinking outside the box–to think bigger still. He’s got me thinking.”–Neil Blumenthal, co-founder of Warby Parker
“Mandatory reading for anyone who wants to get a message across in this age of authenticity.”–Alexis Ohanian, co-founder, Reddit
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The Beginner’s Guide to Facebook Advertising: How to create effective ads, generate leads and increase your ROI (The Beginner’s Guide to Marketing)
Do you want to try out Facebook Advertising but have no clue where to start? Learn how to amplify your marketing strategies with the power of social media marketing with this step-by-step guide.
Advertising on Facebook is so much more than just boosting a post. Don’t lose out on sales from “abandoned cart” customers! Capture potential customers who visit your website but don’t complete the sale in your spider web with a Facebook Pixel and remarket to them in the coming days. Conduct lead generation campaigns on Facebook by having people fill out a form with their contact information. Imagine your sales team’s delight when you present them with a list of qualified sales leads.
This book will provide a basic understanding of the capabilities and walks you through how to create impactful ads on Facebook. Take your marketing strategy to the next level and expand your reach into new possibilities.
Jessica Ainsworth, Founder of the digital marketing agency Pendragon Consulting, LLC, has years of experience in helping businesses expand their reach into new pools of potential customers. She has a strong background in research and analytics and has turned that into a passion for marketing. Through easy-to-follow tips, The Beginner’s Guide to Facebook advertising will teach you all you need to know in order to run successful ads on this powerful platform. In this book, you’ll discover:
•What Facebook Advertising is
•Why you should be advertising your business on Facebook
•How you to advertise on Facebook
•And more!
“Finally, there is a no fluff, straightforward, quick read for any small business looking to start or re-energize their marketing on Facebook and/or Instagram!” — Amazon review
Get The Beginner’s Guide to Facebook Advertising and start generating more leads today!Read more
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Fashion Film: Art and Advertising in the Digital Age
The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, investigating the role of the moving image in the promotion, communication and spectacle of contemporary fashion. Combining interdisciplinary analysis of cinema and digital culture, this ground-breaking book traces the emergence of fashion film in the 21st century through its historical roots in pre-digital forms of photography, experimental cinema, mass-media advertising and documentary film-making, right up to today’s visual spread of contemporary fashion on video blogs, online magazines and live-streamed catwalk shows. Examining collaborations between fashion designers and pioneering image-makers such as Guy Bourdin, Jean-Paul Goode, William Klein and Nick Knight, the book highlights the critical tension between the fashion film conceived as a creative endeavour and as commercial enterprise. Fashion Film also includes a parallel focus on factual representations of fashion through the recent rise of documentary fashion film that goes behind the scenes to follow the processes and personalities involved in making fashion. Accessible and well-illustrated, Fashion Film will appeal to students and scholars of fashion, film, media, photography, celebrity, sociology and cultural studies.
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Facebook Advertising For Dummies
Profitable ideas and techniques for advertising on FacebookTap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You’ll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more.
- Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook
- Works as an all-around, hands-on guide for both experienced and new Facebook advertisers
- Walks you through planning and creating an advertising campaign
- Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads
- Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data
Put your company’s best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.
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ISE Advertising and Promotion: An Integrated Marketing Communications Perspective
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples
-Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout
-Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
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Advertising the Black Stuff in Ireland 1959-1999: Increments of change (Reimagining Ireland Book 95)
1959 to 1999 was a pivotal time in the Republic of Ireland’s short history. This book’s journey commences in 1959 when the country had just taken its first steps on the road to internationalization. It concludes 40 years later in 1999, by which time Ireland had metamorphosed into one of the most globalized countries in the world. Inevitably, many of the country’s cultural and societal norms were challenged. The author charts many of the changes that occurred over the course of those years by piecing together a large number of the ads held in the Guinness Archive. Just as Irishness, cultural specificity and the provenance of Guinness formed an integral part of these ads, so too did the growing prevalence of international cultural tropes. The book seeks to interrogate the following: the influence of the Guinness brand’s provenance on advertising campaigns aimed at consumers living in Ireland; the evolution of cultural signs used in Guinness’s advertising campaigns aimed at consumers in Ireland between 1959 and 1999; the extent to which Ireland’s social and economic history might be recounted through the lens of Guinness’s ads; the extent to which Guinness’s advertising might have influenced Irish culture and society.
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The AdAdderall Bible of Creative Advertising Idea Generation Techniques: 80+ Advertising Concepting Methods and Creative Processes
A handbook of 80+ Advertising Concepting Methods, 25 Creative Processes of Creative Advertising Titans, Principles of Breakthrough Ad Campaign & Platforms and Tips I Wish I Knew When I Was a Junior Copywriter.THE AD ADDERALL HANDBOOK IS A COMPREHENSIVE COLLECTION OF ALL OF THE MOST EFFECTIVE & FRUITFUL CREATIVE ADVERTISING CONCEPT GENERATION TECHNIQUES, THINKING MODELS, PRINCIPLES, TIPS, AND TECHNIQUES OF TITANS, AS SHARED BY BOTH EXCEPTIONAL AND UP-AND-COMING CREATIVE PROFESSIONALS.
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Advertising Superpowers: Tricks for creating great ads.
In “Advertising Superpowers”, Santiago Cosme shares the formulas and tricks he discovered through his years in top agencies around the world; tricks that he used many times to come up with winning ideas that got him out of trouble with his Creative Directors, kept his marketing clients happy and made his campaigns worthy of more than 30 International Awards.Whether you are a student or a professional working in Marketing or as a creative, whether you are looking for ways to come up with ideas, or to find the next best advertising concept for a print or digital ad, the book will explain everything you need to know about how to get there.
Free yourself from negative thoughts about not being creative. You don’t have to struggle to come up with ideas to better advertise your brand. With your newly acquired “Superpowers”, you can become anything you want in the world of communication, from the money making person to the award winning, cherished by all creative. It’s up to you.
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Marketing and Propaganda: A brief history of: Marketing, Marketing thought, Advertising and Propaganda
A brief history of: Marketing, Marketing thought, Advertising and Propaganda…Read more
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The Fundamentals of Creative Advertising: Second Edition
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize.This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns.
Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
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£21.40£25.60 -
Advertising Creative: Strategy, Copy, and Design
Written in an accessible style, Advertising Creative has become a key resource on the most recent trends of strategy, concepts, design, and integration of media and technology.
The Third Edition gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Drawing on their own personal experience as award-winning experts in the creative advertising field, Tom Altstiel and Jean Grow offer a unique blend of real world and academic perspectives as they examine relevant and cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. Indeed, this hands-on textbook takes you well beyond traditional media topics, offering engaging examples and case histories on hot issues such as digital technology and tools, diversity, and an ever-expanding global marketplace.
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£49.20£69.40Advertising Creative: Strategy, Copy, and Design
£49.20£69.40 -
Advertising and the Mind of the Consumer: What works, what doesn’t and why
By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery.In this 3rd international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets of successful campaigns over a wide range of media, including the web and new media. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work – or misfire – and why.
Advertising and the Mind of the Consumer is not just a ‘how to’ book of tricks for advertisers, it is a book for everyone who wants to know how advertising works and why it influences us-for people in business with products and services to sell, for advertising agents, marketers, as well as for students of advertising and consumer behaviour.
‘Essential reading for all practitioners and everyone interested in how advertising works .’ – John Zeigler, DDB Worldwide.
‘Finally, a book that evades the ‘magic’ of advertising and pins down the psychological factors that make an ad succesful or not. It will change the way you advertise and see ads.’ – Ignacio Oreamuno, President, ihaveanidea.org
‘. reveals the secrets of effective advertising gleamed from years of sophisticated advertising research. It should be on every manager’s bookshelf.’ – Lawrence Ang, Senior Lecturer in Management, Macquarie Graduate School of Management
‘Breakthrough thinking. I have been consulting in the advertising business and have taught graduate level advertising courses for over 20 years. I have never found a book that brought so much insight to the advertising issues associated with effective selling.’ – Professor Larry Chiagouris, Pace University
‘Puts the psyche of advertising on the analyst’s couch to reveal the sometimes surprising mind of commercial persuasion.’ – Jim Spaeth, Former President, Advertising Research Foundation
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Online Radio: a Guide for Broadcasters and Listeners
Online Radio is the quickest growing broadcast medium with over 110,000 stations being freely audible around the world. This book explores how radio developed and how the birth of digital made digital transmission via the internet a viable way for new radio broadcasters to get traction. The book identifies some of the pioneers who made online radio possible, despite the strenuous efforts of the established stations to suppress all new media.A technical chapter on digital technology explains radio waves, bands and then how audio could be sliced to make it easier to transmit digitally. The needs to get an online radio station on the air are explored with a look at the essential studio equipment, and a hard look at business plans. Funding online radio is discussed and various new forms of revenue that are already revolutionising the medium.
Of interest to anyone in the media, this book is about the FUTURE of broadcasting, which looks certain to include
ONLINE RADIORead more
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INTRODUCTION TO INSTAGRAM MARKETING ADS: ‘The Ultimate Guide to Instagram Advertising and Followers’
Description: Unlock the power of Instagram for your business with “Introduction to Instagram Marketing Ads.” In this comprehensive guide, you’ll discover the secrets to leveraging Instagram’s advertising platform to drive engagement, reach new audiences, and build a devoted following. Whether you’re a seasoned marketer or just starting out, this book provides a step-by-step walkthrough of crafting compelling ad campaigns that resonate with your target audience.Explore the intricacies of Instagram’s ad formats, from Stories and Reels to in-feed ads, and learn how to optimize them for maximum impact. Dive into proven strategies for increasing your follower count organically and enhancing your brand’s visibility on this visual-centric platform. From understanding the art of hashtags to mastering Instagram Insights, this guide covers it all, ensuring you have the tools to achieve real results.
With “Introduction to Instagram Marketing Ads,” you’ll gain a deep understanding of Instagram’s advertising ecosystem and how to make it work in your favor. Elevate your marketing game, attract a dedicated following, and transform your business into an Instagram success story. Whether you’re an entrepreneur, small business owner, or marketing professional, this book is your ultimate companion to conquering Instagram’s potential and achieving remarkable growth.
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Online Cash Mastery: Earn Online
Unlock the Secrets to Financial Freedom in the Digital Era!Are you ready to turn your aspirations into reality and delve into the vast world of online income? Look no further! “Online Cash Mastery: Earn Online” is your comprehensive guide to navigating the digital landscape and transforming your financial outlook.
In this meticulously crafted eBook, we embark on a journey that transcends traditional earning methods, exploring the dynamic opportunities that the online realm has to offer. From affiliate marketing and e-commerce to freelancing and strategic investments, this guide is your roadmap to building sustainable and lucrative online income streams.
What to Expect:
✨ Explore Diverse Avenues: Delve into the myriad ways you can earn online, backed by real-world examples and success stories.
🔥 Passion-Driven Profit: Learn how aligning your passions with your online ventures not only enhances authenticity but can also lead to sustainable financial success.
📈 Strategic Scaling: Discover the art of scaling your online endeavors strategically, ensuring lasting financial freedom.
💡 Financial Planning Essentials: Master the fundamentals of financial planning, from setting clear goals to managing debt and making wise investments.
🚀 Inspiration for Action: Realize the potential of online income through inspiring success stories that demonstrate the transformative power of dedication and innovation.
🔗 Resources for Further Learning: Take your knowledge to the next level with curated resources, including online courses, blogs, podcasts, and more.
🚀 Next Steps and Actionable Insights: Equip yourself with the tools and knowledge needed to take that crucial first step into your online money-making journey.
Whether you’re a budding entrepreneur, a passionate creator, or someone seeking financial independence, “Online Cash Mastery: Earn Online” is your key to unlocking the door to digital prosperity. Fuel your journey with actionable insights, real-world guidance, and the inspiration to propel yourself into a future of financial abundance.
Ready to transform your online aspirations into a tangible reality? Grab your copy now and embark on a journey towards financial mastery in the digital age! 🌟💻🚀
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£2.30 -
All-American Ads of the 40s
At the beginning of the decade, America was at war. Patriotism was an integral part of everyday life, with the sentiment mirrored in advertising. As America emerged victorious out of the darkness of World War II in 1945, the economic boom of the era helped usher in the most dramatic rise in quality of life, excess, and consumerism. The war’s end also brought unprecedented pride and prosperity to the American people, and nothing reflects the new wave of consumerism and progress more than the ads of the time. Spending power dramatically increased in the decade’s second half, with plentiful jobs and higher wages. Because of the new GI Bill, affordable housing was made available to returning war veterans for the first time. People were ready to embrace the idea of the American Dream.
The postwar era represented a flood of products and services for every need and occasion, reaching every corner of society. Everything from entertainment to travel and automobiles, alcohol and tobacco, fashion and beauty, and food and beverage was in high demand and within reach. This period opened the floodgates of buying as advertisers sought to meet the needs of a population recovering from years of rationing. This engaging collection edited by Jim Heimann dives into the frenetic, lively, and brilliant era of American life and advertising in the 1940s.
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£21.70£28.50All-American Ads of the 40s
£21.70£28.50 -
Social Media Marketing: An Essential Guide to Building a Brand Using Facebook, YouTube, Instagram, Snapchat, and Twitter, Including Tips on Personal … and Using Influencers…
If you have always wanted to use social media for your marketing purposes, but have always felt lost, then keep reading…Are you sick and tired of not being able to make use of one of the world’s most valuable marketing platforms?
Have you tried endless other solutions, but nothing seems to work for more than a few weeks?
Do you finally want to say goodbye to throwing money away in ineffective marketing plans and discover something that works for you?
If so, then you’ve come to the right place.
You see, making social media work for your marketing purposes does not have to be difficult, even if you’ve tried to hire a social media specialist who bombards you with terminology and rarely brings about results.
In fact, it is easier than you think.
Here is just a tiny fraction of what you will discover:
- The top social media trends of 2020 and the changes to expect
- Which platform will work best for you
- How to use Facebook, Twitter, Instagram, and others!
- The top 7 social media tools for 2020
- … and much, much more!
Take a second to imagine how you’ll feel once you see the fruits of your labor, and how your family and friends will react when you show them how well you’ve been able to make social media work for you!
So even if you are completely new to the game, you can achieve success with the knowledge you’ll get from this book.
If you have a burning desire to leverage social media platforms and make them work for you and your success, then scroll up and click “add to cart.”
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£10.50 -
FACEBOOK ADVERTISING: Guide For Beginners To Increase Your Sales in 10 Steps and Become Influencer. Use Facebook ADS, Groups and Live Broadcast For Your Business Strategy in…
What are the best Facebook Marketing Tips?
What is the Secret to Building Successful Facebook Ads?
How do Millions of People Earn Money Using Facebook?
If you want to take your business on heights with Facebook Ads then keep reading…
Your customer never stop to Use this Awesome Book!
Social media has become an integral part of business growth today!
If your business does not have a presence on Social Media, you are losing a big chunk of business.
No matter the size of your business,you should be active on social media.
◆ Some statistics:
FaceBook accounts for more than 9% of digital advertising and 18.4% of the global mobile digital advertising. 92% of social marketers are using FaceBook for advertising. Businesses are paying 122% more per advertisement unit on FaceBook than they did just a year ago.
But the question is …. Do Facebook Ads Really Work?
Yes! If targeted properly, Facebook Ads are worth the investment.
Understanding how to leverage Facebook ads effectively is now more important than ever.
Since it is a part of almost every successful social media strategy, it is vital to know how your posts can be seen by the right consumers at the right time.
The number one step that you as an advertiser should take is to identify the goal of your ad campaign.
Do you want to?
– Drive relevant traffic to your site?
– Generate more leads?
– Encourage users to interact with your page?
– Secure more sales?
– Expand your brand’s reach?
✓ Now you know the answer to “do Facebook ads work”?
Yes, and there’s absolutely no doubt about it.
You don’t have to be an expert to start advertising on Facebook.
This Complete Guide to Facebook Advertising covers such topics as:
- Everything about Facebook Pages
- Marketing is a two-way street
- Pre-selling your audience
- Improve, Test, Grow, and Monetize
- Analyzing and Retargeting
- Maximizing Organic Reach on Facebook
- Using the Pixel to improve Ad Targeting
- Common mistakes and How to Avoid Them… AND MORE!!!
Are you still thinking?
Buy it NOW and let your customers get addicted to this amazing book
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£19.10£21.80 -
Fundamentals of Advertising for New Biz/Newbies: Confused about growth and Advertising? Start by learning the basic principles, processes and more. Then things will click. Get…
Why Advertise? To grow your business.
But when it comes down to growth, everyone seems to have the answers. Except you.
There are courses on Digital Marketing, Social Media Advertising, how to buy Ads, how to get leads, how to convert leads. Great, you need to know them, eventually.
For now, you have questions no one talks about. How to sell your product/service? Who do I sell to? What do I say? For how long? Do I repeat myself? Is planning involved? Do I do it all? Can I do it all? Where to start? How does it all connect?
You’re confused. It’s only natural when jumping into something new without knowing the basics.
Things will click once you pick up this book and learn Advertising’s basic principles, processes, terms and costs.
It’s a quick, easy read, full of perspectives and answers. For your growing needs.
Ideal for start-ups and those starting out.
Author
EURO, JWT, Saatchi & Saatchi, O&M, Draft FCB, Y&R, just to name a few. Including stints as a lecturer, trainer, consultant and Ad Agency owner.From back in the day till today, last week to be precise.
M. R. Rosl is an unrepentant Ad Man. As a Copywriter, he saw it all and done it all for over 70 global clients. He has worked and lived in the US, MY, SG, HK and UK. He has packed 23 years of Advertising know-how into this book. His pain is your gain.
He resides in London. With his beloved wife, Liverpool and pint.
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£7.50 -
The Advertising Handbook (Media Practice)
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today.
This Fourth Edition explores the growing significance of:
- the influence of ‘Big Data’ and automation in digital advertising;
- tracking and profiling users across digital communications for targeted and personalised marketing communications;
- the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content;
- the dynamic shifts in ad spending and media–advertising relationships across legacy media, online and social media; and
- the complex profile of consumer behaviour that produces new challenges for brands and branding.
Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.
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£36.80 -
NovaPulse Advertising: How To Create Profitable Content: Gain clientele and get out your comfort zone using this blue print
In a digital world, scaling your profitable content isn’t just about producing more content—it’s about creating a sustainable, diversified, and adaptable content strategy. By implementing these tactics, you can ensure that your content remains profitable and relevant in the long run.Read more
£7.70 -
Vintage Advertising, Ephemera Collection, Volume 2, 30 Sheets, 241 Individual Pieces: Perfect for scrap-booking, card making, junk journals, decoupage, collage, mixed media and…
Fascinating selection of advertisements from the past – largely from the period of the late 19th to early 20th centuries. This period is noted as one of excellence and advancement in graphic design, illustration and printing technology all utilized to stunning effect in the advertising industry with the production of posters, billboards, packaging and the mass production of printed media such as magazines and catalogues.- Wide variety of products features – food and drink, fashion, health and beauty, vehicles, household products, travel services, tobacco, watches and much more!
- Majority of adverisements are from the UK and USA but also a good selection of ads from other countries including Germany, France, Spain, Italy and others.
- Printed on premium quality 100 gsm paper stock
- 30 Sheets, 241 Individual Pieces
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£10.90 -
Scientific Advertsing: the must have collector’s edition with more than 200 original ads by Claude Hopkins
SCIENTIFIC ADVERTISING, THE MARKETING BIBLE FOR ENTREPRENEURS, IS FINALLY AVAILABLE IN A COLLECTOR’S EDITION!
«Claude Hopkins, the greatest ad man who ever lived…»
Gary Halbert«Claude Hopkins wrote it in 1923. Rosser Reeves, bless him, gave it to me in 1938. Since then, I have given 379 copies to clients and colleagues.»
David OgilvyClaude C. Hopkins, the grandfather of modern advertising, wrote Scientific Advertising in 1923. Since that year, every marketing genius, every copywriting expert, and every top entrepreneur has been reading this evergreen marketing classic.
Whether you are building your career in marketing or want to better promote your business, it doesn’t really matter: start with Hopkins and only then move on to the rest.
In this timeless classic, the father of modern marketing Claude Hopkins outlines how to get (and measure) results with advertising.
A must-have gem for anyone navigating the restless seas of business, sales, and marketing: in this short volume Hopkins anticipates every trend in modern marketing, explaining what drives us to buy and what leads to sales.
Scientific Advertising will not teach you how to write ads, instead, it provides much more valuable insights. It will teach you how to train your brain to write better copy. It will show you how to view advertising differently in a more effective way.
If you want knowledge and ways to get better at copywriting then this book is a MUST.
THIS IS THE FIRST COLLECTOR’S EDITION OF SCIENTIFIC ADVERTISING,
FEATURING MORE THAN 200 OF CLAUDE C. HOPKINS ORIGINAL ADS!
A must-have for everyone that is interested in studying marketing and advertising!
ABOUT THE AUTHOR:
Good Year? Launched by Claude Hopkins’ advertising.
Pepsodent? Launched by Claude Hopkins’ advertising.
Palmolive? Launched from the Claude Hopkins commercial.
Corn-flakes and puffed rice? Also launched by Claude Hopkins.
The advertising strategies of Claude C. Hopkins are responsible for the spread of many products and brands still used today, and this would be enough to have this 1923 gem on your desk.
THE MASTER OF OGILVY, GARY HALBERT, DAN KENNEDY, FRANK KERN, TODD BROWN, AND JAY ABRAHAM.
Every single person has played a major role in the last 100 years of advertising and marketing agrees: this is the most important book every entrepreneur, every advertiser, and every marketer can read. Hopkins was the master of masters, the pioneer among pioneers, and arguably the businessman and copywriter with the biggest legacy.
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£2.50 -
Social Media Specialist Gifts: 6×9 inches 108 Lined pages Funny Notebook | Ruled Unique Diary | Sarcastic Humor Journal for Men & Women | Secret Santa Gag for Christmas |…
A Most Beautiful Gift Under $5.00!
An excellent blank lined journal. This awesome and crazy lined paper book for Adults. The perfect gift for any person to keep their ideas in one place. Also a great present for a son, daughter, brother or sister.
The Book Contains:- Blank, Lined Pages.
- White Color Pages.
- 6″ x 9″ – Large size provides plenty of room for writing inside.
- 108 pages.
- High-quality paper – 60gm.
If you are looking for similar books to use at office or at home. Be sure to click on the author name for other journal designs and concepts.
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£4.70 -
Fine Art of Advertising, The
Two great traditions – fine art and American advertising – intersect, interact, and explode off the page as prominent ad man Barry Hoffman examines the twentieth century’s appropriation of art in order to sell, sell, sell. Filled with vibrant ads that playfully use art-history icons – such as da Vinci’s Mona Lisa, Michelangelo’s David, Botticelli’s Venus, and Warhol’s soup cans – as well as rarely seen commissioned art from masters such as Willem de Kooning, Jacob Lawrence, and Rene Magritte, Hoffman shows how the boundaries between fine art and advertising have disappeared. In fact, today’s cutting-edge artists, such as Damien Hirst, Barbara Kruger, and Nan Goldin, are all part of the ad game. In each provocative chapter (“The Ironic Get Going,” “Pop Goes the Easel”, “The Greatest Degeneration”) seasoned with wry observations from art world personalities and commentary by advertising and business-world luminaries, Hoffman shows us the ad world and the art world in a new way, and closes the gap between them–if any remains. So if you like art (even though you don’t follow it closely), and advertising (even while you hate the fact that you can’t escape it), the irreverent, irrepressible, irresistibly ironic Barry Hoffman gives you Both for the Price of One.Read more
£4.40 -
The 1921 Annual of Advertising Art: The Catalog of the First Exhibition Held by The Art Directors Club: The Catalog of the First Exhibition Held by The Art Directors Club
In 1920, the newly formed Art Directors Club resolved to prove their work worthy of artistic consideration, rather than be seen as just signage for selling products. This reproduction of their first exhibition’s catalog features more than 300 of the finest illustrations of the day, including magnificent advertising art by Maxfield Parrish, Norman Rockwell, N. C. Wyeth, Sarah Stilwell Weber, and other luminaries.Read more
£9.50£16.10 -
Drawn to Drink: Fifty Years of the Advertising and Illustration of Drinks (50 Years)
A miscellany of illustrations for advertisements, leaflets, posters, articles, and books on drinks – both alcoholic and non-alcoholic.Read more
£9.20£9.50 -
Coca Wine: Angelo Mariani’s Miraculous Elixir and the Birth of Modern Advertising
A lavishly illustrated history of coca wine and the revolutionary advertising methods that made it a world-wide successOne of the oldest and most potent natural stimulants, the leaves of the coca plant are the organic source from which cocaine is synthesized. Fresh coca leaves and products made from them have verified medicinal and healing properties–and not the same addictive qualities or negative side effects as cocaine. In the late 19th century coca products became hugely successful in Europe and the United States. The most famous was Vin Mariani, a coca-based tonic wine developed by Corsican pharmacist Angelo Mariani (1838-1914). Many celebrities sang its praises, including Pope Benedict XV, Sarah Bernhardt, Thomas Edison, H. G. Wells, and the doctors of Ulysses S Grant, who credited Vin Mariani with giving him the strength to finish his memoirs before his death.
In this full-color illustrated history of coca wine, author Aymon de Lestrange follows Mariani’s interest in coca from its medicinal applications as an anesthetic to the creation of the tonic wine. The author explores the botany of coca, how it differs from cocaine, its traditional use in pre-Columbian America, and scientific studies on coca from the 17th through 19th centuries, including from Sigmund Freud, who was a known user.
Looking to the future of coca, the author shows how it has gained renewed interest in the scientific community for its therapeutic and nutritional properties and in the spiritual community, which is seeking to rehabilitate the reputation of coca, the sacred plant of the Incas.Read more
£9.50£23.80 -
NovaPulse Advertising: A Roadmap To Financial Success: UNLOCKING BUSINESS CREDIT: Master the Art of Building and Managing Business Credit for Prosperity and Growth” by Crystal…
Introducing “Unlocking Business Credit: A Roadmap to Financial Success” In the dynamic world of business, one key element stands between a dream and a thriving reality: financial stability. For entrepreneurs and established companies alike, the path to success often hinges on their ability to access and manage credit effectively. In “Unlocking Business Credit,” we embark on a journey that demystifies the complex landscape of business credit, providing you with a comprehensive roadmap to navigate the financial intricacies that can make or break your venture. This book is your ultimate guide to harnessing the power of business credit to fuel growth, secure investments, and ultimately, achieve the financial success you’ve always aspired to. So, if you’re ready to unlock the doors to financial prosperity, join us on this transformative journey as we unveil the secrets to mastering business credit. Your path to success begins here.Read more
£18.90 -
Advertising the American Dream: Making Way for Modernity, 1920-1940
It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses.As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media—radio broadcasts, confession magazines, and tabloid newspapers—Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring “consumption ethic.”
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£31.60 -
Graphis Advertising Annual 2023
Graphis Advertising Annual 2023
Explore the A to Z of modern advertising.
Graphis Advertising 2023 From Issey Miyake’s architectural style to Netflix key art, this comprehensive volume features over 400 award-winning pieces of styles, movements, and trends that have shaped international advertising this past year.
A phenomenal homage to some of the finest work selected by an acclaimed international jury of ad agencies creative directors. Each ad takes readers behind the scenes of the imagery with personal tales of inspiration and the passion, intent, and results behind each project.
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£54.20 -
The Theory Of Psychology And Advertising: Discover The Aspects Of The Psychology Of Advertising
5,000. That is the number of advertisements that the typical client is introduced to every day. You are logical thinking… “How on earth would I have the option to make people notice my promotions?” Advertisers have since a long time back observed that they can utilize cerebrum examination to find what sticks out, has an impression, persuades, and prompts the exhibit of acquisition. That being said, you can use mind exploration to guarantee that your advancement is truly working. Okay, that is extraordinary. Nonetheless, how? To sort out some way to make your promotions truly work, by work I mean to make people buy your thing, keep on examining
This book covers all of the fundamentals of selling with a more significant understanding of the association between our human mental inclinations and making an advertisement that passes on the message you really want them to get. You will find:
-Area 1 – Overview: Psychology Of Advertising
-Area 2 – Advertising and Psychology: Understanding The Link
-Area 3 – What Is The Psychology of Salesmanship?
-Area 4 – Learn The Psychology of Colors
-Area 5 – Advertising Yourself As A Brand
-Segment 6 – Decoding The Subliminal Messages
-Segment 7 – Attracting Your Targeted Customers
-Segment 8 – Your Key To Success Advertising “Truth”Read more
£7.00
