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LA Woman
Estevan Oriol is hailed as the eye of the new wave Latino aesthetic. Coming up from the streets and the Hip Hop scene, his rough and ready images of his neighborhood homies caught the attention of major media and music players. Oriol has since been commissioned by Nike and Cadillac, as well as directing music videos for Eminem, Linkin Park, D12 and Xzibit. He began taking pictures of his neighborhood and low-rider culture and soon discovered his incredible talent for capturing raw street life. He is now one of the most sought after photographers in the urban community.Read more
£543.90LA Woman
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Nancy Drew Complete Set 1-56 (Nancy Drew Mystery Stories)
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SQE Bundle FLK 1 & 2: 3e (SQE1)
The Law & Professional Practice (FLK1 & FLK2) bundle contains all 15 study manuals that have been specially collated to focus on the Law area of the Solicitors Regulation Authority (SRA) syllabus for the Solicitors Qualifying Examination (SQE1) in a concise and tightly focused manner.
Published and updated regularly, these user-friendly study manuals are designed to help you successfully prepare for the SQE1 exams. They provide solid knowledge and understanding of fundamental legal principles and rules, while bringing the law and practice to life with example scenarios based on realistic client problems.
Each title is complemented by worked examples and sample assessment questions that enable you to test your knowledge and understanding through single best answer questions that have been modelled on the SRA’s sample assessment questions.
For students at The University of Law, the study manuals are used alongside other learning resources and the University’s assessment bank to prepare students not only for the SQE1 exams, but also for a future life in professional legal practice.
The legal principles and rules contained within this study manual are stated as at 1 April 2023 (titles with tax elements to 30 April 2023)
Titles included in this bundle:
- Business Law and Practice
- Dispute Resolution
- Contract
- Tort
- Legal System of England and Wales
- Constitutional and Administrative Law and EU Law
- Legal Services
- Property Practice
- Wills and the Administration of Estates
- Solicitors Accounts
- Land Law
- Trusts
- Criminal Law
- Criminal Practice
- Ethics and Professional Conduct
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£407.80£455.90SQE Bundle FLK 1 & 2: 3e (SQE1)
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Personal Injury Pleadings
Personal Injury Pleadings is the authoritative stand-alone source to assist the professional draftsman settling claimants and defendants statements of case. The sixth edition deals with contemporary challenges in litigation as diverse and demanding as the requirements for pleadings in fundamentally dishonest QOCS cases; relief from sanctions applications; cases involving foreign travel; the consequences of BREXIT in Personal Injury litigation; post-ERRA pleadings requirements as to breach of statutory duty; and much more. It provides informed, accurate, in-depth model pleadings, covering the whole gamut of personal injury work, drawn from many years practical experience of real cases. Comprehensive subject coverage is combined with up-to-date informed analysis of recent case law, legislation and subordinate legislation, changes in the Civil Procedure Rules, costs issues, and the minutiae of troublesome practical problems such as the special difficulties involved in fatal accident and late-onset terminal disease claims.Read more
£248.00Personal Injury Pleadings
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Tolley’s Health & Safety at Work Handbook 2022
This essential title provides an authoritative reference source covering key aspects of health and safety law and practice. Adopting a user-friendly A-Z format, the handbook presents clear narrative on the latest legislative changes, how to comply with current law and practice, and how they affect the role of the health and safety manager. Leading experts in health and safety offer insight and guidance on a range of subjects, from accident reporting, welfare facilities, mental ill-health, an aging workforce, absenteeism, travel safety and personal safety. This essential handbook also provides an authoritative reference source covering key aspects of health and safety law and practice, as well as related environmental and employment information. Updated annually, this title fully equips busy practitioners with everything to deal with day-to-day issues quickly.Read more
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Diagnostic Pathology: Kidney Diseases
This expert volume in the Diagnostic Pathology series is an excellent point-of-care resource for practitioners at all levels of experience and training. Covering the full range of common and rare nonneoplastic renal diseases, it incorporates the most recent scientific and technical knowledge in the field to provide a comprehensive overview of all key issues relevant to today’s practice. Richly illustrated and easy to use, Diagnostic Pathology: Kidney Diseases, fourth edition, is a visually stunning, one-stop resource for every practicing pathologist, nephrologist, resident, student, or fellow as an ideal day-to-day reference or as a reliable training resource.-
Provides a comprehensive source for key pathologies and clinical features of more than 265 kidney diseases
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Features two dozen new chapters on a variety of timely topics, including COVID-19 nephropathies, xenografts, artificial intelligence (AI), digital pathology analysis, harmonized nephropathology terminology, newly identified types of amyloidosis, common artifacts and pitfalls on kidney biopsy, vaccination-associated renal disease, crystal nephropathies, and much more
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Includes updates from the International Kidney and Monoclonal Gammopathy (IKMG) research group, the American College of Rheumatology/European League Against Rheumatism (ACR/EULAR) classification criteria for IgG4-related disease, Banff Foundation for Allograft Pathology, and others
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Details updated genetic causes of nephrotic syndromes and antinephrin antibodies in podocytopathies-by the investigator who discovered it
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Discusses the newly identified variant IgG nephropathy and novel membranous autoantigens
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Contains chapters on techniques, including immunofluorescence on paraffin sections, C4d staining, and polyomavirus detection in tissue
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Contains more than 4,300 print and online images, including high-resolution photographs and histologic images, full-color medical illustrations, radiologic images, and more
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Employs consistently templated chapters, bulleted content, key facts, a variety of tables, annotated images, pertinent references, and an extensive index for quick, expert reference at the point of care
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Shares the expertise of internationally recognized authors who provide fresh perspectives on multiple topics, with a particular emphasis on practical information that directly assists in making and supporting a diagnosis
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Includes an eBook version that enables you to access all text, figures, and references, with the ability to search, customize your content, make notes and highlights, and have content read aloud
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£220.70£237.50Diagnostic Pathology: Kidney Diseases
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Handbook of Conspiracy Theory and Contemporary Religion: 17 (Brill Handbooks on Contemporary Religion)
The Handbook of Conspiracy Theories and Contemporary Religion is the first collection to offer a comprehensive overview of conspiracy theories and their relationship with religion(s), taking a global and interdisciplinary perspective.Read more
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Advertising Copywriter Because Badass Miracle Worker Isn’t An Official Job Title: Blank Lined Notebook Journal, Sarcastic Humor Present for Advertising Copywriter
Beautifully designed Blank lined notebook/journal to write down notes, thoughts, ideas…. Simple & funny to give as a gift for Advertising Copywriter.Read more
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Do Instagram and Facebook Ads Like a Boss: An Ultimate Facebook and Instagram Advertising Guide For Beginners (Instagram marketing, online ads, social media marketing)
Facebook has 2.32 billion users, Instagram has 1 billion users. In total, the Internet has 4.38 billion users.
Do you want to get customers from these social media for cheap? Read on!With Facebook and Instagram advertising you can reach specific people, based on their interests, behavior, geographical position, and demographical characteristics.
These options provides you with the possibility toof showing your ads to those people who you really need it.
However, you need to know how to do it efficiently.
Otherwise, you may lose your money!This book will provide you with the ultimate guide on creating ads within Facebook and Instagram.
– What is the key to success in Facebook Advertising?
– How to correctly setup an ad account?
– What are the 4 key steps to create advertisement in Facebook Ads Manager?
– How to setup Instagram Ads?
– How to monitor an ads’ performance effectively?
– How to avoid common mistakes?
And all this you get for the price of a cup of coffee.
So, scroll to the top of the page and click the “BUY NOW” button!
And you can still get this Kindle book for free since it is enrolled in Kindle Matchbook program. The book will be available for free when you purchase the paperback version from Amazon.com.
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Reason Why Advertising: the forgotten book that reshaped marketing in America -18 years before Hopkins’ Scientific Advertising!
The forgotten book that defined Advertising as salesmanship in print… finally available!
If you’re familiar with the marketing masterpiece titled Scientific Advertising you’re probably familiar with its author as well, Claude Hopkins.
John E. Kennedy, Albert Lasker, and Hopkins worked together at Lord & Thomas, the #1 advertising firm at the time in America. Together they completely reshaped the way the world advertised, using a scientific approach to determine what worked best and what was worth investing in.
But while Hopkins’ book became a must for all the marketing experts and the advertisers around the world during the past and the current century, Kennedy’s book is still a hidden gem that needs to be discovered by the international marketing community.
This fresh, annotated edition of the untouched original manuscript will serve this purpose.
Furthermore, this book will help you face the biggest challenge Kennedy, Hopkins, and Lakser had to face at their time: believability.
«The History of Advertising could never be written without first place in it being given to
John E. Kennedy, for every copywriter throughout the length and breadth of this land, is today being guided by the principles he laid down.»Albert Lasker
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Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands (6) (Rockport Universal)
Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.
Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.
Featured principles are as diverse as:
- Authenticity
- Social Responsibility
- World Building
- Gatekeepers
- Rituals and routine
Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.
The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
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Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message, and Media (Routledge Studies in Marketing)
This book explores the ways in which the environmental factor of advertising can influence children’s food choice and health status, and how it contributes to the significant public health issue of childhood obesity.
Food Advertising and Childhood Obesity seeks to gain a better understanding of children’s food choice based on children’s exposure to different advertising by analyzing food type, brand mascot physique, health messages, and media. The book begins by reviewing the ways in which children become consumers and the role of advertising in this process. It then explores a range of advertising variables in children’s food choice and consumption. This includes theoretical and practical discussion of foods and brand mascots, health messages embodied in food advertising, and comparisons of the effects of different advertising based on entertainment level, such as using new media to present ‘advergames’ supported by television advertising. Each chapter is supported with relevant theories and a research summary is presented on each topic for clarification. The book also introduces some ways of constructive working with children and concludes with a chapter dedicated to market research and children.
Written for students and practitioners of marketing, market research, and advertising, especially within the global food industry, this book offers readers a new approach to understanding child food choice and consumption that will inform effective corporate social responsibility strategies to address this issue.
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The Art of Advertising: George Lois on Mass Communication
A very successful art director provides insights into many of his most famous advertising campaigns in every print medium and on television and reveals the influences of past and present art movements in modern graphic workRead more
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Visual Persuasion: The Role of Images in Advertising
“Paul Messaris is an extremely thoughtful commentator on the world of visuals. He has studied advertising visuals for many years and his insights are always stimulating and sometimes, even controversial. This book makes an important contribution to the literature in two fields: visual communication and advertising. I recommend it for faculty and students as well as professionals in the advertising field.”
–Sandra Moriarty, Professor University of Colorado
“With an informal writing style and examples both thoughtful and illustrative, Paul Messaris in his Visual Persuasion leads the reader through the often complex field of visual literacy related to advertising images with high style and intellect. When so much information is conveyed through quickly edited and carefully controlled mass media images, Visual Persuasion is a vital book toward understanding the impact on individuals, cultures, and society of persuasive visual messages.”
–Paul Martin Lester, Ph.D, Author of Visual Communication with Messages
“A smartly reasoned and elegantly written treatment of visual argumentation authored by one of America′s most respected authorities on visual communication. “
–James Lull
The pictures in TV commercials, magazine ads, and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of these unique aspects of advertising. By virtue of their ability to simulate the appearance of the physical world, pictures can become surrogate objects of desire or other emotions which ads subsequently associate with products. By exploiting viewers′ assumptions of a direct, automatic connection between photography and reality, images can serve as proof of advertising claims. Because of the implicit nature of visual argumentation and the relative lack of social accountability that images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if they were spelled out verbally. Using these characteristics of visual persuasion as a starting point, this important book analyzes a variety of commercial, political, and social-issue advertisements. A separate chapter examines the role of pictures in cross-cultural advertising. Visual Persuasion is recommended for upper-level undergraduate students and graduate students in communication and media studies. It also contains insights that will be valuable to students in courses in cultural studies, sociology, anthropology, and advertising.
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TGSC | Classic Advertising Wall Calendar 2024 | 16 Months | Monthly 2023 Calendar & 2024, Family Wall Planner 2023-2024. Wall Planners, Yearly Wall Planner 2023/24, Holiday…
- This high quality 2024 calendar is perfect for history lovers. While featuring a selection of carefully chosen classic posters that are recognisable the world over, the large grid is ideal for the home and office with space for birthdays and notes.
- Keep Organised | Stay inspired all year with our Classic Advertising wall family calendar. A home essential, with a spacious grid each month providing ample room to jot down crucial events like birthdays, anniversaries, appointments and more, perfectly designed for effortless scheduling even on the busiest of days!
- FSC Paper | This 2024 calendar family planner is printed on sustainable high-quality FSC-certified paper. Each month you’ll not only enjoy art and photographic imagery and an effortless planning experience, but also be able to stay organised while supporting the environment. Please visit our Amazon brand store to learn more on recycling our products.
- Dream, Plan & Achieve | This is a 2024 calendar month to view 16-months, with the last 4 months of 2023 leading into 2024. This is a truly stunning Classic Advertising calendar 2024 family planner. Plan the year you deserve with our 2024 planner!
- High Quality Images | Elevate your space, showcasing captivating Classic Advertising imagery in high-quality resolution. Each month comes to life with vivid colours and stunning details, making this premium calendar a perfect centrepiece for any room.
- Thoughtful Gift | Gift a loved one with the Classic Advertising calendar you know they will love! An ideal present for family members or colleagues to replace their 2023 wall calendar. Looking for headteacher gifts, or son / daughter starting university? Treat them to an essential 2024 academic planner as one of their university essentials.
- Versatile | Perfect for home or office. Adorn your living room with our stunning Classic Advertising organiser planner, or display above your desk as a 2024 monthly planner to keep track of those deadlines. Utilise it in the kitchen for tracking shopping and delivery dates. Our Gifted Stationery hanging wall calendars have all your needs covered.
- Perfect Size | Our family calendar measures 30 x 30cm (12″x12″) and is a perfect fit for any home! It arrives shrink wrapped and unfolds to a size of 30 x 60cm (12″x24″). The first page showcases the last 4 months of 2023, creating a 16-month overview. Each month of 2024 is featured on a separate page, with a captivating image at the top and a day-by-day breakdown below.
- Explore | From a vast selection of calendars from The Gifted Stationery Company, featuring Animals, Humour, Art, Floral, Food, Funny Corner, Icons, Natural World, and more. Find the perfect companion to inspire and organize your days with style and charm!
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Advertising and Integrated Brand Promotion
Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O�Guinn/Semenik’s popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today’s digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, TikTok, Instagram, Adidas and Nike. You examine concepts in the context of advertising practice as you follow the processes of an advertising agency. Leading theory and practice keeps content relevant and applicable whether you are pursing business, marketing communication or advertising. MindTap digital resources further strengthen understanding.Read more
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Advertising Account Planning: Planning and Managing Strategic Communication Campaigns
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include:
- Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to life
- A new chapter on International Advertising addressing the challenges of managing a global campaign
- Pedagogical features and visual aids to support student learning and comprehension, including reflective questions and mini-cases drawn from current industry examples
- New and expanded content covering digital marketing and technologies; the customer journey; ethics and corporate social responsibility; global positioning of the brand; paid, earned and owned media; influencer marketing, and campaign measurement and analytics
Providing a full understanding of the advertising account planning process, this textbook is perfect for both the industry and classroom. The textbook will equip students of Marketing Communications, Advertising Management and Brand Management with the knowledge and skills they need to plan and manage a strategic communications campaign, including prominent advertising student competitions such as American Advertising Federation ( AAF) National Student Advertising Competition ( NSAC) or the Collegiate EFFIES.
Online resources include PowerPoint slides and a test bank.
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Stranger to Customer:: The Acquisition.com $100M Blueprint for Sales Success
In “Stranger to Customer: The Acquisition.com $100M Blueprint for Sales Success,” discover the secrets behind turning complete strangers into enthusiastic buyers. Unveil the strategies and tactics that propelled Acquisition.com to a remarkable $100 million in sales, and learn how to apply them to your own business. Whether you’re a seasoned marketer or just starting out, this book provides actionable insights that will transform the way you approach sales and customer acquisition. Get ready to captivate your audience, boost your revenue, and master the art of converting strangers into loyal customers.“Get Your Copy Now and Transform Your Business!”
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Advertising Works: Cases from the Advertising Effectiveness Awards, IPA 2002
Advertising Works 12:
The award-winning case studies in Advertising Works 12 provide a wealth of practical guidance about how to create effective campaigns and evaluate marketing investment. It has been described as “being the cutting edge of new thinking in the marketing communications industry” by Lord MacLaurin, the Chairman of Vodafone.The book features 23 case studies describing real-life campaigns that illustrate the effective use of advertising or other communications disciplines. Every campaign won a major prize at the 2002 IPA Effectiveness Awards. Each case study describes in extensive detail:
{ The objectives of the campaign
{ Development of the brand and communications strategy
{ Campaign execution
{ Media thinking and planning
{ Results of the campaign, including measurement of effects on sales or behaviourThe case studies demonstrate ¡¥best practice in action¡¦, and provide a practical source of ideas and inspiration for a wide range of marketing problems. Winston Fletcher, Director of Delaney Lund Knox Warren, described it as “the most thorough, comprehensive and convincing collection of advertising case histories in the world.”
Like the other volumes in the series, Advertising Works 12 represents a major contribution to our understanding of how communications work. The book proves that advertising and marketing expenditure can be judged against measurable criteria and that investment in communications can directly increase brand equity, corporate profits and shareholder value. Advertising Works 12 contains practical lessons from which all advertising and marketing professionals can learn and profit.
Advertising Works 12 illustrates the successful use of:
{ Media advertising, including TV, print, radio, outdoor and cinema
{ Internet
{ Ambient media
{ Sponsorship
{ Sales promotion
{ Direct marketing
{ SMS/WAP
{ Public relations
{ Integrated brand communicationsContents:
Gold winners;
Barnardo¡¦s [Charity] Bartle Bogle Hegarty
Halifax [Financial] Delaney Lund Knox Warren
Skoda [Automotive] FallonSilver winners:
Hastings Hotels [Leisure] A V Browne
The Economist [Media] Abbott Mead Vickers.BBDO
Sainsbury¡¦s [Retail] Abbott Mead Vickers.BBDO
Walkers Crisps [Food Snacks] Abbott Mead Vickers.BBDO
Waitrose [Retail] Banks Hoggins O¡¦Shea FCB
Olivio/Bertolli [Food Spreads] Bartle Bogle Hegarty
Ocean Spray [Soft Drinks] Bates UK
Domino¡¦s [Restaurants] BLM Media
Budweiser [Drink] BMP DDB
The Dairy Council [Milk] BMP DDB and OMD UK
Hovis [Bread] BMP DDB
Marmite [Food Spreads] BMP
Volkswagen [Automotive] BMP DDB and Volkswagen UK integrated communications agencies
Volkswagen Passat [Automotive] BMP DDB and Volkswagen UK integrated communications agencies
Kellogg¡¦s Fruit Winders [Confectionery] Leo Burnett
Tesco [Retail] Lowe
Police recruitment [Public Sector] M&C Saatchi
Anti-drink-driving campaign [Public Sector] McCann Erickson
BT Cellnet and Big Brother 2 [Media] PHD Media
Britannia [Financial] Walsh Trott Chick SmithBronze winners:
Advertising Works 12 also includes brief summaries of the following case studies:
Lynx [Personal care]
BT Retail [Telecoms]
Benadryl [Pharmaceuticals]
Bakers Complete [Petfood]
Dr Beckmann Rescue Oven Cleaner [Household goods]
Manchester Evening News [Media]
Rimmel [Cosmetics]
Tommy¡¦s [Charity]
Stella Artois [Drink]
Damage seatbelts campaign [Public Sector]
Sainsbury¡¦s [Retail]
Post Office [Retail/Financial]
Mr Kipling [Food]Read more
£2.20 -
Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-life situations, students will understand the vital links marketers use to connect and interact with customers.
MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
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£61.70£64.60 -
Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising
Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don’t just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere.“How many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read Badvertising, the world would be a more intelligent and prosperous place.” —Jonah Berger, New York Times bestselling author of Contagious and The Catalyst
“Incisive and daring, Badvertising is the only book you need to truly understand both the inner workings of America’s ad agencies, and the minds of those who never cease to astound us with both their creative genius and profound stupidity. After just one reading, you’ll never see advertising the same way again.” —Drew Eric Whitman, bestselling author of Cashvertising
How can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that causes so much advertising to be so bad?
These are the questions answered in Badvertising. A provocative, truth-to-power exposé of ad agencies’ flaws, foibles, and failings—and why they matter to the consumer and to those in the business. Morris, an advertising legend known as “Tagline Jim,” surveys myriad advertising “agents of stupidity.” Hilarious, horrifying, and insightful, each chapter is a grenade lobbed into America’s ad bunkers.
Badvertising is a candid, never-seen-before accumulation of real-world don’ts and more don’ts, providing valuable cautionary tales of advertising’s stupid side.
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£10.10 -
MY DAD ATE ALL THE F*CKING ICE CREAM: A collection of thoughts on how to succeed in the advertising world – and beyond.
A collection of thoughts on how to succeed in the advertising world – and beyond.This book is all about lessons, leadership, listening, and learning, what I’ve experienced in life and business and how the two can (and should) flourish together.
“In his new book, Frank Palmer smartly combines his own life experience with borrowed wisdom to offer a valuable collection of positive lessons for business and life. Having worked closely with Frank, I can confirm that he not only shares these helpful insights, he also embodies them.”
Keith Reinhard. Chairman Emeritus, DDB Worldwide.
“Those of us who have been lucky enough to work with Frank Palmer over the years have benefited immeasurably from his deep wisdom – not only for the workplace, but also for how to live a meaningful life. Now readers everywhere can carry Frank’s sageness with them in perfectly portioned bite-size insights. This book lets readers journey through the years alongside Frank, giving them direct access to a true legend of our times.”
Martine Lévy. Partner, Edery & Lord Communications.
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£19.70 -
AI and the Future of Advertising: Precise Targeting and Real-Time Analytics
In a rapidly digitalizing world, Artificial Intelligence (AI) is making headway as a game-changer. This breakthrough is especially striking in the business-consumer relationship, chiefly in the domain of advertising. “AI and the Future of Advertising: Precise Targeting and Real-Time Analytics” is a Special Report that offers an intriguing exploration of the collision course between high-tech phenomena and strategic advertising.
Curiously intricate as AI may seem, despair not! This report has been designed to cut across layers of complexity and lay down the intricacies on a platter that’s as understandable as it is informative. From AI’s part in driving pinpointed targeting that aids businesses in tapping their desired market right on the nose, to the empowering role of real-time analytics for making calculated, intelligent choices – a deep dive is literally at your fingertips!
Report Highlights:
- The unfolding importance of AI in advertisement.
- The impact of precise targeting and real-time analytics.
- A plain-language introduction to the mechanics of AI and its algorithms in shaping ads.
- The ethical dilemmas posed by AI adoption in advertising.
- Preparing for a future where AI-driven strategies rule advertising.
Whether you’re an insider to the tech world, a marketing professional or simply curious about the future trajectory of advertising – this report is imperative reading. Join the author Sophie Andersen, a seasoned expert in the field, as she navigates the transformative currents AI is ushering in, and let her help you decode the future of advertising!
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£11.40 -
Advertising and Integrated Brand Promotion
Place yourself in the midst of today’s fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today’s world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today’s most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.Read more
£72.20 -
TOBACCO ADVERTISING: The Great Seduction (Schiffer books for collectors) (Schiffer Book for Collectors)
Since 1789, when the first tobacco advertisement appeared, tobacco manufacturers have been pioneers of advertising and marketing, revolutionizing the American way of doing business in the process. The folksy, familiar and innocent-looking images portrayed in tobacco advertising were part of the new wave of product promotion – tin tags, cigar and tobacco labels, insert cards (including the first baseball cards) – that helped transform America into a nation of smokers by 1900. With illustrations of antique artifacts, old photographs and contemporary advertising, the reader is taken through the rapid growth of the tobacco industry following the Civil War, and shown a wide-range of promotional ploys and gimmickry that evolved in this century: tobacco tins, cigarette pack art, and outdoor advertising. Other advertising objects include lapel buttons, pocket mirrors, postcards, watch fobs, pocketknives, envelope stickers and more. All are lavishly illustrated, many in full color, and an informative value guide is included.Read more
£30.90£43.70 -
The Creative Brief Blueprint: Crafting Strategy That Generates More Effective Advertising
As the world of marketing communications has become more tactically complex, the strategy behind the work has suffered. Most ads aren’t good. They don’t achieve the results that the company desires. They end up costing precious time and money. Neither you nor the target like to look at them either. Humanity has been creating marketing communications for over 8000 years. You would think people would be good at this by now.
The problem is people aren’t good at it. Rather, as technology has improved, people have become better at learning just how bad they are. As brands are able to test more efficiently, they are witnessing less effective and even ineffective advertising. As brands have become able to produce spots more effectively, they’re seeing more rounds of development that increase costs. And, as brands continue to recognize the value of clear marketing communications, the client-agency relationship has continued to deteriorate. A vicious cycle is upon us where brands are spending large sums of money to learn that the advertising was ineffective; rather than fix the problems, they simply repeat–we are in our very own version of “Groundhog’s Day.”
This book is designed to give readers the tools they need to achieve meaningful improvement in their communications now and in the future. This book seeks to break the cycle of ineffective strategy and creative and help brands steer their marketing communications towards meaningful results and success. In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy. This strategy is brought to life via a concise and precise “creative brief” that acts as the blueprint for creative work.
In each chapter, the authors explain a particular part of the brief, review the value of the brief element to both clients and agencies, identify why brands fail and how to succeed, and answer common queries with regard to myths, misconceptions, and other questions.
Tactics will continue to evolve at a rapid pace, but the need for sound strategy is present now more than ever. This book gives readers the tools they need to achieve meaningful improvement in their communications now and in the future.Read more
£6.80 -
Scientific Advertising: Das Buch das vom Taufpate des modernen Marketing geschrieben wurde
Das Buch das vom Taufpate des modernen Marketing geschrieben wurde!
Endlich auf Deutsch!
Verstehe und profitiere von den Prinzipien des effektiven Advertising.
Ob du in erwägung ziehst eine Karriere im Advertising zu starten oder den besten Weg suchst dein Business zu vermarkten, beginne mit Hopkins und fahren dann mit dem Rest fort.
In diesem zeitlosen Meisterwerk, fasst der Taufpate des modernen Marketing zusammen wie man mit Advertising messbare Ergebnisse erhält.
Eine einmalige Perle für jeden der sich in die unruhigen Gewässer von Business, Umsätze und Marketing bewegt: In diesem kleinen Band antizipiert Hopkins jeden modernen Marketing Trend und erklärt was uns dazu bringt zu kaufen und was zum Verkauf führt.
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£10.70 -
The Google Ads Strategist’s Handbook 2023: The Indispensable Practical Guide to Profitable Campaigns
The detailed road map for optimizing your Google Ads campaigns is in your hands.
With 80,000 searches being made every second, Google advertising is a terrific method to expand your company. However, Google Ads is not an easy task!
The complexity of this “performance” marketing lever scares many business owners:
They are aware that their monthly expenditures of $100, $500, or $1000 could result in many more customers….
But they lack insider knowledge.They know that there are agencies that do this for a living….
But, they are unsure if hiring them is the right course of action.They are aware that Google Ads can support their global expansion.
But they are unsure about the route that leads to success.All business owners, agency account managers, and independent contractors that manage Google Ads should read this book.
This manual provides step-by-step instructions for perfecting your account. It offers you practical techniques to increase the profitability of Google Ads.
This book divulges the trade secrets of an expert who has been handling Google Ads for fifteen years.
Are you prepared to advance your Google Ads campaigns?
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£19.10 -
The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes!
TAKE THE 80/20 APPROACH TO TIKTOK ADVERTISING AND CUT YOUR WORK IN HALF
Guided by famed marketing consultant and bestselling author Perry Marshall and his co-author, digital marketing magician, Dennis Yu, learn how to save 80% of your time and money by zeroing in on the right 20% of your TikTok Advertising efforts—then 10X, even 100X your success for as little as $10 a day in ad spend.
With exclusive resources and tools inside, you’ll walk away with the power to quickly identify what’s working and what’s not so you can slash waste and target high-profit opportunities with your TikTok ads.
This book is the ultimate guide to TikTok Advertising. Enhancing your 80/20 skills and maximizing your profits.
Grab your copy now. Click or tap “Buy Now” to get started.
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£11.30 -
Scientific Advertising
“Scientific Advertising” by Claude C. Hopkins is a timeless masterpiece that unveils the secrets of successful advertising. With a captivating blend of practicality and insightful wisdom, Hopkins revolutionizes the way businesses approach their marketing strategies. Drawing from his extensive experience, he emphasizes the importance of tracking and measuring results, debunking myths and replacing guesswork with scientific principles. This groundbreaking book provides a comprehensive guide on how to craft persuasive messages, create compelling headlines, and understand the psychology of consumers, making it an essential read for anyone seeking to maximize the effectiveness of their advertising campaigns.Read more
£0.40Scientific Advertising
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A History of Advertising: The First 300,000 Years
Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field’s background.
This book slices advertising’s history into a smörgåsbord of specific topics like advertising to children, political advertising, people’s names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas.
Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts.
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£96.90 -
Programmatic Advertising: The Ultimate Guide to Programmatic Media Buying & Selling
Do you want to become an expert in programmatic advertising? If so, this book will help you gain 360-degree knowledge of programmatic media buying and selling. Indeed, by the end of this book, you will have learnt almost everything about how advertisers and publishers can succeed in the programmatic advertising landscape.At the beginning of this book, you will learn how online advertising has evolved over the years, meaning what approaches were followed in the past, what challenges emerged and how those gave rise to the Ad Exchanges, Demand-Side and Supply-Side platforms. Next, I will introduce you to programmatic advertising and more specifically cover what programmatic advertising is, how much this technology has been adopted over the years, what the benefits for publishers and advertisers are as well as which marketing objectives one can achieve through programmatic advertising campaigns. Following that, you will learn which are the twenty main participants in the programmatic advertising ecosystem such as the Ad Exchange, Demand-Side Platform, Supply-Side Platform, Ad Server and Data-Management Platform. How all those participants can work together, the costs of using their services as well as which platform vendors are the most popular ones. Next, I will take you through the different ways of buying media programmatically such as real-time bidding through open and private auctions as well as programmatic direct deals such as preferred and guaranteed deals. You will learn how all those methods work through the use of illustrated examples, their benefits as well as why some methods are becoming more popular than others. Then, you will learn about the six programmatic advertising formats such as the Display, Video, Native, TV, Audio and Digital out-of-home advertising format. I will explain in great detail, how each advertising format differentiates from the rest in terms of audience targeting, ad serving and campaign performance measurement, as well as highlight the benefits they can bring to both advertisers and publishers.Once all those are covered, you will learn all the prospecting and remarketing tactics followed by advertisers, get to know how to create a successful media plan, as well as how an advertiser’s media plan is executed with the help of media planners, media buyers, creative designers and ad traffickers. Next, you will learn all the essential and advanced tactics followed by publishers for managing ad inventory, increasing ad viewability, and of course, ad revenues. I will also take you through the ad operations followed by publishers, which typically consist of inventory managers, ad sellers, ad traffickers and yield managers. In the last part of this book, you will learn more about the major challenges advertisers and publishers face in the programmatic advertising landscape, as well as the new developments that will definitely shape the future of programmatic advertising. More specifically, I will start by covering challenges such as the Ad Tech Tax, the risk of price inflations in real-time bidding auctions, ad blockers, and explain how advertisers and publisher can succeed in this complex field. Lastly, you will learn how artificial intelligence, augmented and virtual reality, and blockchain technologies can shape the future of programmatic advertising.Read more
£27.60 -
Junior: Writing Your Way Ahead in Advertising
There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he’s stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew.This book is not a retrospective from some ad legend. It’s a book that should be instantly useful for people starting out. A guide for the first few years at a place you’d actually want to work.
Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented.
That’s been done.
Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.
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£27.50 -
Vintage Advertising, Ephemera Collection, Volume 1, 30 Sheets, 234 Individual Pieces: Perfect for scrap-booking, card making, junk journals, decoupage, collage, mixed media and…
Fascinating selection of advertisements from the past – largely from the period of the late 19th to early 20th centuries. This period is noted as one of excellence and advancement in graphic design, illustration and printing technology all utilized to stunning effect in the advertising industry with the production of posters, billboards, packaging and the mass production of printed media such as magazines and catalogues.- Wide variety of products features – food and drink, fashion, health and beauty, vehicles, household products, travel services, tobacco, watches and much more!
- Majority of advertisements are from the UK and USA but also good selection of ads from other countries including Germany, France, Spain, Italy and others.
- 30 sheets, 234 images
- Printed on premium quality 100 gsm paper stock
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£10.90 -
Introduction to Advertising: Understanding and Managing the Advertising Process
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.
The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector.
Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning.
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£28.90 -
Profit over Privacy: How Surveillance Advertising Conquered the Internet
A deep dive into the political roots of advertising on the internet
The contemporary internet’s de facto business model is one of surveillance. Browser cookies follow us around the web, Amazon targets us with eerily prescient ads, Facebook and Google read our messages and analyze our patterns, and apps record our every move. In Profit over Privacy, Matthew Crain gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising.
The first institutional and political history of internet advertising, Profit over Privacy uses the 1990s as its backdrop to show how the massive data-collection infrastructure that undergirds the internet today is the result of twenty-five years of technical and political economic engineering. Crain considers the social causes and consequences of the internet’s rapid embrace of consumer monitoring, detailing how advertisers and marketers adapted to the existential threat of the internet and marshaled venture capital to develop the now-ubiquitous business model called “surveillance advertising.” He draws on a range of primary resources from government, industry, and the press and highlights the political roots of internet advertising to underscore the necessity of political solutions to reign in unaccountable commercial surveillance.
The dominant business model on the internet, surveillance advertising is the result of political choices—not the inevitable march of technology. Unlike many other countries, the United States has no internet privacy law. A fascinating prehistory of internet advertising giants like Google and Facebook, Profit over Privacy argues that the internet did not have to turn out this way and that it can be remade into something better.
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£18.80 -
Selling Creative: Advertising Men and Women in the Hall of Fame
Americans have long enjoyed a fascination with advertising, a complex love-hate relationship. Ads are often connected with childhood recollections of favorite brands and characters–whether they are annoying, entertaining or persuasive, and the messages often lodge in our memories long after the actual product has disappeared from our consciousness.
“Melts in Your Mouth, Not in Your Hands.” “Does She or Doesn’t She?”
“Just Do It!” “Where’s the Beef?” These taglines are part of American culture, but few of us know the talented individuals who created the business of advertising.
Selling Creative – Advertising Men and Women in the Hall of Fame is about those extraordinary individuals who built brands with their creative ideas and drove the American economy, individuals who were mavericks in their industry. Their original ideas broke through barriers of what was possible in communication.
Bill Bernbach realized the value of smart creative work–if the ad is noticed you don’t have to keep repeating the same message. Bernbach’s agency led what was known as the Creative Revolution. Lee Clow, a native Californian and avid surfer, partnered with Steve Jobs to launch the first personal computer for Apple, “Why 1984 won’t be like 1984.” Cliff Freeman asked, “Where’s the beef?” and questioned overblown promises in America.
Selling Creativeprovides in-depth profiles of the culturally astute men and women who tapped into their generation’s fears and desires. This book tells the story of advertising’s Creative Revolution through the lives of the people who lived and worked in the era.
Selling Creative – Advertising Men and Women in the Hall of Fame tells the stories of the generation that changed advertising; they elected presidents, discovered affluent activists, and found the magic of persuasion in humor, wit and entertainment. These special men and women are part of our common history, and this book presents their stories for the first time in a cohesive, entertaining and accessible format.
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£10.60 -
Ad Campaign Tracker: Keep Track of All Your Ad Campaigns, Marketing Ad Campaigns Book, Social Media Advertising Notebook
Track and monitor all your current and past ad campaigns in one convenient notebook! The Ad Campaign Tracker is designed to organize your campaign information.Sections of the book:
✅ PLATFORM
✅ AD
✅ TYPE
✅ START
✅ END
✅ COST
✅ REVENUE
✅ NOTESSpecifications:
✅ Size 6 X 9 inches
✅ 120 PagesORDER TODAY!
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£5.90 -
10 Advanced Techniques That Will Make You a Pro of Amazon Advertising
10 Advanced Techniques That Will Make You a Pro of Amazon Advertising
Curious about the secrets to achieving Amazon Advertising success? It’s no surprise that 8 out of 10 accomplished sellers begin by learning from the mistakes of others. These invaluable lessons serve as stepping stones towards becoming a Pro Seller on Amazon. Let’s delve into an enlightening journey where we discover 10 advanced techniques.
These proven strategies and tactics will empower you with practical knowledge for excelling in Amazon Advertising PPC. With a focus on revenue growth, targeted advertising, and leveraging data for effective campaigns, you’ll be equipped to thrive in the competitive marketplace.
Discover:
- What is Amazon Advertising?
- Technique 1 – Set your clear advertising goals
- Technique 2 – Begin with Sponsored Product Ads
- Technique 3 – Product listing recommendations
- Technique 4 – Creative and Free Advertising
- Technique 5 – Sponsored Brands
- Technique 6 – Product Display Ads
- Technique 7 – Product Targeting
- Technique 8 – Keywords Strategy for Amazon Ads
- Technique 9 – Analytics and Reporting
- Technique 10 – Get, Set, Ready for Shopping day events
If you’re ready to take your Amazon Advertising game to the next level and join the ranks of Pro Sellers, this book is your roadmap to success.
Get your copy now and start dominating the Amazon marketplace!
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£4.70 -
Persuasive Marketing: The use of NLP in Advertising & Marketing
Persuasive Marketing an introduction to the use of NLP in
Marketing & Advertising.Why do some advertising campaigns work and others fall flat?
Behavioural Psychology demonstrates that we process marketing and advertising messages in the same way that we process interpersonal communication. This is because humans have built-in ‘fixed action patterns’ that produce
consistent, predictable responses. These ‘fixed action patterns’ are unconscious hard-wired shortcuts that help us make decisions, behave or act more efficiently.Many of these ‘fixed action patterns’ are well known in Neuro Linguistic Programming (NLP) and are used for creating rapid behavioural change. Perhaps it’s not suprising that these exact same patterns are used in marketing and advertising to increase acquisition, improve loyalty and reduce attrition.
In effect these patterns make your audience more likely to behave in predictable ways.
These patterns can be easily identified, measured and charted. This enables the effect of any form of advertising or marketing communication to be predicted.
Persuasive Marketing will introduce you to these patterns and how to use them effectively.
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£3.10 -
Online Advertising: Market Like a Pro and Explode Your Business!
Online Advertising Market Like a Pro and Explode Your Business! Do you wish you knew how to advertise Online? Do you wish you knew how to advertise Online? Would you like to know more ways to advertise your business? Is Business Advertising something you just can’t get a handle on? Whatever your reasons for wanting to learn Online Advertising this book is for you! This book is action packed full of great idea’s to help you grow your business today! In this book you will find out… -What is Online Advertising? -Using a website to Advertise! -Social Media Advertising -Creating a newsletter for Advertising -Search Engine Advertising -And much more! This book also comes with a one page Action plan you can use Immediately to help you start Exploding your Business today! Your about to discover all of these things and more with Online Advertising: Market Like a Pro and Explode Your Business! You wont find your usual and boring old tips you’ve heard millions of times before. This guide is full of up-to date information, hot of the press and will help you grow your business through Online Advertising Today! Take action today! Marketing, online business, advertising, online advertising, social media marketing techniques, social media marketing, social media, social media for business, web marketing, web 2.0Read more
£3.30 -
Advertising Made Funny: Analyze The Stupidity In Business, Marketing, And Advertising
This book is a singing implication of the current status of the advancement business… However, one got done with a wonderful mix of jokes, obscenities, and humor.
In this book, the author has assembled his for the most part foolish and inappropriate blog passages, articles, and cave drawings. You might say it’s 200 pages of put-downs, jokes, disgraceful moves, and muddled words. In that capacity, redirection for the whole family! Hoffman is out to agitate the disruptors – – those grave, imperious spirits who have made advancing and publicizing such a genuine and affected endeavor. This may be the silliest, most indiscreet book about the promotion business you’ve examined. What’s more in some unwholesome way, the most authentic and generally intriguing.Read more
£7.00 -
Hegarty on Advertising: Turning Intelligence into Magic by John Hegarty (June 6, 2011) Hardcover
Customer satisfaction is my top priority. New book.Read more
£40.30 -
20th Century Alcohol & Tobacco Ads. 40th Ed.
Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.
Each era’s alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to a perverse version of propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success.
Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant―and sometimes controversial―chapter of advertising history.
About the series
TASCHEN is 40! Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible publishing, helping bookworms around the world curate their own library of art, anthropology, and aphrodisia at an unbeatable price. Today we celebrate 40 years of incredible books by staying true to our company credo. The 40 series presents new editions of some of the stars of our program―now more compact, friendly in price, and still realized with the same commitment to impeccable production.
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£19.00£23.8020th Century Alcohol & Tobacco Ads. 40th Ed.
£19.00£23.80 -
A Marketer’s Guide to Digital Advertising: Transparency, Metrics, and Money
How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can learn about the metrics worth using, the importance of measurement and the technology available.
With contradictory rules surrounding data privacy, measurement constraints, changes to supply chains and other complexities often too difficult to approach, the world of marketing is more complex than ever before. A Marketer’s Guide to Digital Advertising helps marketers navigate the complicated world of digital advertising by diving into the metrics, money and technology fueling the marketing industry.
Digital advertising consultants Shailin Dhar and Scott Thomson outline the forces shaping the current digital landscape and the common responses from advertisers trying to design their digital strategy. Walking readers through the common missteps made within digital advertising, they provide useful insight into measurement and thoughtful alternatives to practices often found lower on a company’s priorities list. A Marketer’s Guide to Digital Advertising offers ways to minimize waste and improve outcomes for brands and their business partners. The book illuminates the gap between in-house marketing teams, agency professionals and tech partners whilst helping readers make sense of the way money flows through the global ad industry.
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£27.50 -
Advertising: What Everyone Needs to Know®
3000. That’s the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It’s easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them.Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know® helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of “Big Data.’ Most importantly, it awakens us to advertising’s subtle and not-so-subtle impact on our lives–both as individuals and as a global society. What ideas and information are being communicated to us–and to what end?
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£7.00 -
Paid Attention: Innovative Advertising for a Digital World
The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide.
Paid Attention delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how to use them in day to day strategy to ensure commercial stability within a changing digital landscape. Packed with real-world examples of advertising campaigns such as Google, Sony and Old Spice, it provides a robust model for influencing human behaviour and toolkits that offer best practice on brand behaviour and effective communication.
This second edition includes two new chapters exploring the latest evidence about attention spans and trends in online advertising, as well as new case studies on compelling brand ideas. In a world where being a consumer is confusing, learn to take control of the situation and make yourself heard in today’s crowded attention marketplace.
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£17.10
