• Level 1/2 Vocational Award Sport and Coaching Principles

    Stuart Vaudin has taught Physical Education and a range of vocational subjects for thirty two years. He has also worked for major awarding bodies for the last twenty five years as a marker and the last eight years as a Principal Examiner and Principal Moderator. In that time he has been responsible for specification development, production of resources, delivering CPD and assessment.

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    £27.50
  • Small Unit Raids: An Illustrated Manual (Small Unit Soldiers)

    Small Unit Raiders utilize advanced tactics known as Military Operations in Urban Terrain (MOUT) and Close Quarters Battle (CQB). These tactics prioritize swiftly moving into and out of enemy terrain to destroy, seize, and conduct information warfare.

    Special Operations Veterans have written from their own experience with real-life examples, the step-by-step tactics that Soldiers must master. This manual explains in detail how to conduct a successful mission, from infiltration to raiding the enemy.

    To completely explain every idea, this manual has over 320 full color images. Diagrams and photographs are critical to learning physical movements and coordinated maneuvers. These images are perfect for visual learners who are tired of mind-numbing walls of text.

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    £27.50
  • Technical Analysis of Stock Trends

    Long considered the definitive foundational work on technical analysis, this milestone, expanded 9th edition of “The Bible of Technical Analysis” offers both proven, time-tested trading and investing techniques and updated contemporary know-how for success in different market conditions: how to improve your trading and investment success by analyzing stock trends; how to apply the three basic principles of charting, and how to interpret common patterns; when to buy, how to use stops; how to avoid significant losses by using charts to figure out when and how far prices will fall; what to do during speculative frenzies; contemporary updates to Dow Theory; practical portfolio theory and practice; and, 500 plus real-life chart examples – each an analysis and trading lesson in itself.

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    £27.50£38.00
  • Technical Drawing GCE and CSE

    06

    Exam Board: any
    Level & Subject: GCSE and A-level

    Step-by-step practical guide to the basics of technical drawing.

    This covers all of the basic drawing techniques, rules and styles. It builds up the level of difficulty gradually through simple practice drawings. Contents include standard symbols, isometric, oblique, orthographic, thick/thin lines, dimensioning and the creation of objects using geometry. The skills developed will cover you for the majority of technical drawing areas for engineering, construction, architectural or other design fields.

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    £27.50
  • Writing and Drafting in Legal Practice

    06
    Writing and Drafting in Practice provides an up to date and comprehensive guide to writing and drafting – from the first stages of preparation to the final edit – for anyone starting out on a legal career.

    Unlike an English usage text or style guide or a specialised drafting or precedent book, Writing and Drafting in Practice condenses and combines the main principles, rules, techniques and conventions in one volume for newcomers to legal writing and drafting. It is designed to accompany readers from vocational study through to their qualification as solicitors, as well as throughout the early years of practice.

    Coverage of email and other electronic communications is included, as are a wide range of legal writing formats such as reports and memoranda. Featuring checklists and examples, it can also be used as a reference for suggested approaches to common problems.

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    £27.50
  • The Insider’s Guide to Legal Skills

    Confused by cases? Stuck on statutes? Or just unsure where to start with writing, research or revision? The Insider’s Guide to Legal Skills will show you what you need to succeed, applying skills in their real-world context and helping you get to grips with legal method and thinking.

    Making use of problem-based learning and examples throughout, the fully updated second edition of this practical and accessible guide will provide you with a clear guide to skills within the law degree, including online learning. It will show you how to make the most of these skills in assessment and also help you to see their importance to a future legal career.

    Designed for students who want a clear overview of what a law degree is all about, the book has been built on the skills curriculum, and is a suitable text for Legal Skills, Methods and Reasoning courses as well as a general introduction to law, or pre-reading for those considering a law degree.

    For more information, including Brexit: The Comic Strip, visit https://tldr.legal/resource/brexit-the-comic-strip.html

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    £27.50£31.30
  • RHS Step-by-Step Veg Patch By Lucy Chamberlain & RHS Small Garden Handbook By Andrew Wilson 2 Books Collection Set

    Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched Collectively:

    RHS Step-by-Step Veg Patch By Lucy Chamberlain & RHS Small Garden Handbook By Andrew Wilson 2 Books Collection Set:

    RHS Step-by-Step Veg Patch:
    ISBN-10 : 0241412412
    ISBN-13 : 978-0241412411
    This gardening book will help you learn how to grow, nurture, and harvest more than 50 types of fruits and vegetables. The bright photos, step-by-step illustrations, and foolproof advice will get you growing in no time. Perfect for beginners as well as keen gardeners. This planting book will teach you how to plan your space, be it a small raised bed, some pots, or a large vegetable patch. Maximise your harvest and explore different planting themes that suit your needs! You’ll also discover useful tips for selecting plants to match your theme.

    RHS Small Garden Handbook:
    ISBN-10 : 184533681X
    ISBN-13 : 978-1845336813
    RHS Small Garden Handbook provides an all-in-one guide for small space gardeners and draws on the experience in growing, planting, landscaping and design for which the RHS is world famous. It begins by explaining how to assess your plot so that you are aware of the soil, orientation, microclimate, existing materials and proportions that you have to work with, before revealing the principles of good design. Showing how your decisions on layout, colour and texture will affect the finished design and what tricks can be played to create a greater sense of space – with everything from expert design advice on boundaries, hedges and fences to clever ideas for containers and storage – every gardener will gain confidence in creating a garden to enjoy no matter how big the plot.

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    £27.50£39.90
  • Psychoanalytic Approaches to Forgiveness and Mental Health

    Psychoanalytic Approaches to Forgiveness and Mental Health considers the role of forgiveness in mental life, concerning both forgiving and being forgiven.

    Each chapter addresses concepts including superego, repetition compulsion, enactment, and notions such as sacrifice, penance, justification, absolution, and contrition. The contributors consider both their professional and clinical experience and their ethical, cultural, or philosophical background when considering aspects of forgiveness and its impact on clinical practice. The book is an attempt to open the subject of forgiveness, not to reach ethical conclusions nor to formulate pious psychological behavioural axioms. It also considers the weight of feeling unforgiven and of holding the lifelong resentment or vengeful wishes of the unforgiving.

    Psychoanalytic Approaches to Forgiveness and Mental Health will be key reading for psychoanalysts and psychotherapists in practice and in training and for other professionals interested in the role of forgiveness in mental life. It will also be of interest to academics and students of psychoanalytic studies, philosophy and spirituality.

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    £27.50£31.30
  • Affiliate Marketing Crash Course: The Complete Step-by-Step Guide for Beginners to Generate Passive Income by Selling Other People’s Products | Includes Most Profitable Niches

    01

    Unearth the Ultimate Crash Course on Affiliate Marketing – A Journey from Novice to Pro with Effective, Profit-Driven Strategies to Earn Passive Income, Even on a Small Budget!

    Do you dream of a lucrative avenue that you can master in just a few minutes a day, regardless of your background or experience?

    Would you like to step into the world of affiliate marketing with strategies that are data-backed and have been proven to work, time and again?

    If so, Affiliate Marketing Crash Course is what you need!

    With Affiliate Marketing Crash Course, you’re not just handed theoretical knowledge. Instead, you’re given a robust system, brimming with actionable, reliable strategies that you can set into motion straight away. Dive in, and you’ll soon be setting up an avenue of passive income that keeps on giving!

    In this comprehensive collection, every chapter is a stepping stone, guiding you effortlessly from understanding the basics to implementing advanced tactics. This guide is committed to molding you from an eager beginner, who’s treading unfamiliar territory, to a confident affiliate marketer with a toolkit of effective strategies.

    Here is what you will find inside the Affiliate Marketing Crash Course:

    – The Ins and Outs of a Successful Affiliate Marketing Strategy: Dive deep into the core mechanics of building a robust affiliate blueprint, and ensure maximum conversions and recurring passive income.

    – The Most Profitable Niches and How to Enter Them: Uncover the goldmines in the affiliate marketing landscape, and more importantly, learn the strategic steps to position yourself as a leading affiliate in these high-demand areas.

    – Three Steps to Diversify Your Affiliate Marketing Business: Explore a triad of proven strategies that will not only protect your earnings from market fluctuations but will also optimize them, ensuring you reap benefits from multiple sources.

    – A 7-Steps Checklist of the Successful Affiliate Marketer: This essential checklist is the roadmap every budding affiliate needs. Follow these seven steps meticulously, and watch your affiliate journey transition from a hobby to a full-blown income source.

    – The Top Case Studies in the Industry: Real success stories are the best learning tools. Delve into detailed analyses of some of the most triumphant affiliates in the business. Extract invaluable lessons, avoid common pitfalls, and model your strategies after proven winners.

    The freshly curated edition of Affiliate Marketing Crash Course also brings you 2 special BONUS, detailing innovative strategies, and the secrets of the experts.

    Scroll up and Hit the “Buy Now” Button to Grow an Income with Affiliate Marketing!

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    £27.50
  • Social Media: A Critical Introduction

    Never look at social media the same way again.

    Social media are an integral part of contemporary society. From news and politics to language and everyday life, they have changed the way we communicate, use information and understand the world. So we have to ask critical questions about social media. We have to dig deeper into issues of ownership, power, class and (in)justice. 

    This book equips you with a critical understanding of the complexities and contradictions at the heart of social media’s relationship with society. The revised and expanded

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    £27.50£30.40
  • A Marketer’s Guide to Digital Advertising: Transparency, Metrics, and Money

    How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can learn about the metrics worth using, the importance of measurement and the technology available.

    With contradictory rules surrounding data privacy, measurement constraints, changes to supply chains and other complexities often too difficult to approach, the world of marketing is more complex than ever before. A Marketer’s Guide to Digital Advertising helps marketers navigate the complicated world of digital advertising by diving into the metrics, money and technology fueling the marketing industry.

    Digital advertising consultants Shailin Dhar and Scott Thomson outline the forces shaping the current digital landscape and the common responses from advertisers trying to design their digital strategy. Walking readers through the common missteps made within digital advertising, they provide useful insight into measurement and thoughtful alternatives to practices often found lower on a company’s priorities list. A Marketer’s Guide to Digital Advertising offers ways to minimize waste and improve outcomes for brands and their business partners. The book illuminates the gap between in-house marketing teams, agency professionals and tech partners whilst helping readers make sense of the way money flows through the global ad industry.

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    £27.50
  • Junior: Writing Your Way Ahead in Advertising

    There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he’s stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew.

    This book is not a retrospective from some ad legend. It’s a book that should be instantly useful for people starting out. A guide for the first few years at a place you’d actually want to work.

    Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented.

    That’s been done.

    Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.

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    £27.50
  • The Handbook for Nursing Associates and Assistant Practitioners

    08

    The essential handbook for nursing associate students and anyone undertaking a foundation degree or higher-level apprenticeship in healthcare practice.

    Now mapped to the latest NMC standards, this book provides you with the core knowledge and skills needed for your nursing associate studies, including study skills, professional development, leadership and teamwork, infection control and health promotion, bioscience, health sciences, mental health, learning disabilities, children and families.

    Key features for the new edition:

    • All content is in-line with the NMC’s ‘Standards of proficiency for Nursing Associates’ – with each chapter featuring an outline of the platforms covered, ensuring that nursing associates upon registration, will be able to effectively demonstrate these proficiencies and meet all outcome statements.
    • New chapters on Public Health and Advanced Health Science: Genomics and Pathophysiology..
    • Case studies and activities have been updated to aid discussion-based learning in the classroom and show students how the theory relates to real-life practice.

    Written by a collection of experienced authors in nursing and health, the book is essential reading for anyone studying to be a nursing associate, assistant practitioner or healthcare support worker.

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    £27.50
  • Oxford Handbook of Surgical Nursing (Oxford Handbooks in Nursing)

    06
    Concise, practical, and packed full of clinical information, the Oxford Handbook of Surgical Nursing is the essential resource for all those working in nursing practice surgery and its sub-specialties. Easily-accessible, this handbook provides all of the information and practical advice needed to care effectively and professionally for surgical patients.

    This handbook provides a thorough introduction to the principles and practice of the care of patients undergoing the range of surgical procedures. It covers all of the core elements of surgical care from point of diagnosis, through to discharge and rehabilitation. The Oxford Handbook of Surgical Nursing provides clinical knowledge and skills for managing complex cases in the hospital or clinic. This guide will assist the reader in understanding the core role of the surgical nurse within the modern surgical team, to plan, implement and evaluate patient care delivery, and to manage complications arising from surgery. Evidence-based, and following the latest national guidelines, you can be sure this will be an indispensable companion, for all nurses, whether new to the specialty, or more experienced in surgical care.

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    £27.50
  • Advanced Nursing Practice: Changing Healthcare in a Changing World

    06
    Advanced Nursing Practice is a topical and emergent area of developing health practice, but as an area that is still developing it can also be seen as one of uncertainty. This authorative text provides helps understand ANP by offering a comprehensive overview of its evolution, including practice, theory and core concepts; and a wide review of the current clinical, strategic, educational and research developments in advanced practice.

    This is an essential resource for Advanced Nurse Practitioners, their educators and mentors, and is a valuable resource for undergraduate student nurses, registered nurses and service managers.

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    £27.50£30.40
  • Christmas in the Cottage: Come Home to Comfort & Joy (Cottage Journal)

    02
    Step into a cottage-style wonderland of Christmas with this keepsake collection of holiday homes bedecked in festive décor to celebrate the most magical season of the year.
    In charming cottages and farmhouse-style gatherings, gifts are tied with colorful ribbons, trees are all aglow, and welcoming wreaths greet one and all. We share special inspiration and decorating styles that complement tables laden with holiday finery or simple garden touches that add new or old traditions into your holiday home. Thoughtfully compiled, this book shines with 400 beautiful photographs across 220 pages, each filled with ideas for hosting the loveliest season at home. You can make the season merry with some of our best-loved settings as you page through this forever keepsake of delightful compilation that is sure to find a home on your coffee table for years to come!

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    £27.60£30.30
  • Gordon Ramsay Collection 2 Books Set (Ultimate Home Cooking, Quick & Delicious)

    02
    Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched Collectively:

    Gordon Ramsay Collection 2 Books Set:

    Gordon Ramsay’s Ultimate Home Cooking:
    Gordon Ramsay’s Ultimate Home Cooking is a collection of over 120 delicious new recipes that are infused with Gordon’s expertise and skill gleaned from his years in professional kitchens. Divided into chapters to see you through the whole day from weekday breakfasts through to Saturday night dinners, the book is all about the pleasure of cooking and sharing the very best home-cooked food with family and friends.

    Gordon Ramsay Quick & Delicious:
    With unlimited access to recipes, why does anyone need another cookbook? Because not all recipes are born equal. Not all of them have been created by a global superstar chef who has built his reputation on delivering the very best food – whether that’s the ultimate fine dining experience at his 3 Michelin-star Restaurant Gordon Ramsay or the perfectly crafted burger from his Las Vegas burger joint.

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    £27.60
  • The Medical Examiner Service: A Practical Guide for England and Wales

    This book provides a practical guide for all those working in or with Medical Examiner Services in England and Wales. It is an adjunct to the e-learning and face-to-face training required to fulfil the Medical Examiner and Medical Examiner Officer roles.

    Medical Examiner Services also work closely with a wide range of stakeholders including bereavement and mortuary teams, Coroners and their Officers, Registrars, Funeral Directors and those working in clinical governance and patient safety. This book provides an essential overview of all aspects of the Medical Examiner system for anyone working in these areas, or in any aspect of the support and management of the deceased and bereaved.

    • A concise guide including the knowledge base required to develop and run a Medical Examiner Service
    • Content is completely aligned with required training
    • Written by those with direct experience of establishing and working with Medical Examiner Services
    • Relevant to a wide range of stakeholders who work with patients and the bereaved

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    £27.60£28.50
  • Greek Religion: Archaic and Classical (Ancient World)

    05

    “Greek Religion . . . already has the standing of a classic, and the publication of an English version, which incorporates new material and is in effect a second edition, demands a toast . . . Anyone who pretends to survey Greek religion must be phenomenally learned. Burkert is. His book is a marvel of professional scholarship.”
    — London Review of Books

    “This book has established itself as a masterpiece, packed with learning but also rich in ideas and connections of every sort. Its appearance in a good English translation is an event not only for Hellenists but for all those interested in the study of religion . . . nobody else could have produced an account of the subject of comparable range and power. This will be the best history of Greek religion for this generation.”
    — New York Review of Books

    Cover illustration: detail from an Attic vase, 450 B.C., showing a victory sacrifice (The Mansell Collection).

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    £27.60£28.50
  • RIBA Health and Safety Guide

    To ensure chartered architects are reaching a high standard of health and safety knowledge and the life safety of building users, the RIBA has introduced an online test based on a comprehensive curriculum to test for competency. This guide is designed to improve industry understanding of issues in accordance with CDM Regulations and prepare architects for the health and safety test. It provides practitioners with the required knowledge regarding site safety, hazards and design risk management to discharge their professional services and legal duties competently and safely. The 2nd edition features an update to the content relating to design risk management and statue to reflect the changes proposed by the Act and the Regulations, as well as a review of the relationship between these and the existing regime under the CDM Regulations. It includes a new chapter that sets out some of the detail of duties under the Act and the Regulations, including practical examples of how designer/architects might discharge their duties as designers and lead designers, considering how it compares to existing duties under the CDM Regulations.

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    £27.60
  • Fundamentals of Chinese Characters

    03
    Fundamentals of Chinese Characters focuses on the connections between the shapes and meanings of basic Chinese characters, enabling students to learn to recognize and write Chinese characters before they learn to speak Chinese. Presenting fundamental knowledge of Chinese characters according to their intrinsic regularity rather than in the sequence often used in teaching spoken Chinese, this book enables teachers to offer students a course on Chinese characters alongside a Chinese language course at the elementary level. With interactive exercises, rhymes for all the characters covered in the book, and illustrations for all the basic characters, this book makes learning Chinese characters easy and fun.

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    £27.60
  • BEAUTYPRO Advent Calendar (Worth £59.40) | Beauty Advent Calendar 2023 | Packed Full of Natural Ingredients | Face Mask Set | 12 Days of Christmask | Christmas

    • ADVENT CALENDAR BEAUTY WORTH £59.40: The BeautyPro Advent Calendar is back for another year! Featuring 12 of our award-winning, best selling sheet masks, there’s a pamper behind every door
    • FILLED WITH 12 FULL SIZE PRODUCTS: Each day, wake up to reveal a full size BeautyPro product – the perfect treat for the face, eyes, hands & feet
    • MULTI AWARD WINNING BRITISH BRAND: Start Christmas off right with pampered, nourished, and soft skin with full size sheet masks from our multi award winning range
    • PACKED FULL OF NATURAL INGREDIENTS: All of our tissue masks are packed full of nourishing, wonderful, natural ingredients that benefit, hydrate, and brighten your skin
    • ADVENT CALENDAR 2023 CHRISTMAS: Whether you’re looking to gift the calendar or keep it for yourself as a well-deserved treat, the 12 Days of Christmask Advent Calendar has everything required to relax and wind down during the busy festive period
    £27.60£37.10
  • Legal Research Skills for Scots Lawyers

    This fourth edition of Legal Research Skills for Scots Lawyers is a fully revised guide to legal research skills and sources of information specifically designed for solicitors and students studying Scots law. It provides advice on effective and efficient research techniques for both paper and electronic information sources.nnThe book is in three parts: Part I deals with the different types of legal information and retrieval strategies; Part II concentrates on electronic sources; Part III covers research skills.

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    £27.60
  • Before Borders: A Legal and Literary History of Naturalization

    An ambitious revisionist history of naturalization as a creative mechanism for national expansion.

    Before borders determined who belonged in a country and who did not, lawyers and judges devised a legal fiction called naturalization to bypass the idea of feudal allegiance and integrate new subjects into their nations. At the same time, writers of prose fiction were attempting to undo centuries of rules about who could—and who could not—be a subject of literature. In Before Borders, Stephanie DeGooyer reconstructs how prose and legal fictions came together in the eighteenth century to dramatically reimagine national belonging through naturalization. The bureaucratic procedure of naturalization today was once a radically fictional way to create new citizens and literary subjects.

    Through early modern court proceedings, the philosophy of John Locke, and the novels of Daniel Defoe, Laurence Sterne, Maria Edgeworth, and Mary Shelley, DeGooyer follows how naturalization evolved in England against the backdrop of imperial expansion. Political and philosophical proponents of naturalization argued that granting foreigners full political and civil rights would not only attract newcomers but also better attach them to English soil. However, it would take a new literary form—the novel—to fully realize this liberal vision of immigration. Together, these experiments in law and literature laid the groundwork for an alternative vision of subjecthood in England and its territories.

    Reading eighteenth-century legal and prose fiction, DeGooyer draws attention to an overlooked period of immigration history and compels readers to reconsider the creative potential of naturalization.

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    £27.60
  • Data-Driven SEO with Python: Solve SEO Challenges with Data Science Using Python

    06

    Solve SEO problems using data science. This hands-on book is packed with Python code and data science techniques to help you generate data-driven recommendations and automate the SEO workload. 

    This book is a practical, modern introduction to data science in the SEO context using Python. With social media, mobile, changing search engine algorithms, and ever-increasing expectations of users for super web experiences, too much data is generated for an SEO professional to make sense of in spreadsheets. For any modern-day SEO professional to succeed, it is relevant to find an alternate solution, and data science equips SEOs to grasp the issue at hand and solve it. From machine learning to Natural Language Processing (NLP) techniques, Data-Driven SEO with Python provides tried and tested techniques with full explanations for solving both everyday and complex SEO problems.

    This book is ideal for SEO professionals who want to take their industry skills to the next level and enhance their business value, whether they are a new starter or highly experienced in SEO, Python programming, or both. 

    What You’ll Learn

    • See how data science works in the SEO context
    • Think about SEO challenges in a data driven way
    • Apply the range of data science techniques to solve SEO issues
    • Understand site migration and relaunches are

    Who This Book Is For
    SEO practitioners, either at the department head level or all the way to the new career starter looking to improve their skills. Readers should have basic knowledge of Python to perform tasks like querying an API with some data exploration and visualization.

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    £27.60
  • Programmatic Advertising: The Ultimate Guide to Programmatic Media Buying & Selling

    Do you want to become an expert in programmatic advertising? If so, this book will help you gain 360-degree knowledge of programmatic media buying and selling. Indeed, by the end of this book, you will have learnt almost everything about how advertisers and publishers can succeed in the programmatic advertising landscape.At the beginning of this book, you will learn how online advertising has evolved over the years, meaning what approaches were followed in the past, what challenges emerged and how those gave rise to the Ad Exchanges, Demand-Side and Supply-Side platforms. Next, I will introduce you to programmatic advertising and more specifically cover what programmatic advertising is, how much this technology has been adopted over the years, what the benefits for publishers and advertisers are as well as which marketing objectives one can achieve through programmatic advertising campaigns. Following that, you will learn which are the twenty main participants in the programmatic advertising ecosystem such as the Ad Exchange, Demand-Side Platform, Supply-Side Platform, Ad Server and Data-Management Platform. How all those participants can work together, the costs of using their services as well as which platform vendors are the most popular ones. Next, I will take you through the different ways of buying media programmatically such as real-time bidding through open and private auctions as well as programmatic direct deals such as preferred and guaranteed deals. You will learn how all those methods work through the use of illustrated examples, their benefits as well as why some methods are becoming more popular than others. Then, you will learn about the six programmatic advertising formats such as the Display, Video, Native, TV, Audio and Digital out-of-home advertising format. I will explain in great detail, how each advertising format differentiates from the rest in terms of audience targeting, ad serving and campaign performance measurement, as well as highlight the benefits they can bring to both advertisers and publishers.Once all those are covered, you will learn all the prospecting and remarketing tactics followed by advertisers, get to know how to create a successful media plan, as well as how an advertiser’s media plan is executed with the help of media planners, media buyers, creative designers and ad traffickers. Next, you will learn all the essential and advanced tactics followed by publishers for managing ad inventory, increasing ad viewability, and of course, ad revenues. I will also take you through the ad operations followed by publishers, which typically consist of inventory managers, ad sellers, ad traffickers and yield managers. In the last part of this book, you will learn more about the major challenges advertisers and publishers face in the programmatic advertising landscape, as well as the new developments that will definitely shape the future of programmatic advertising. More specifically, I will start by covering challenges such as the Ad Tech Tax, the risk of price inflations in real-time bidding auctions, ad blockers, and explain how advertisers and publisher can succeed in this complex field. Lastly, you will learn how artificial intelligence, augmented and virtual reality, and blockchain technologies can shape the future of programmatic advertising.

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    £27.60
  • Next Generation NCLEX-RN Prep 2023-2024: Practice Test + Proven Strategies (Kaplan Test Prep)

    02
    The NCLEX-RN exam is not just about what you know—it’s about how you think. With expert critical thinking strategies and targeted practice, Kaplan’s Next Generation NCLEX-RN Prep 2023-2024 will help you leverage your nursing knowledge and face the exam with confidence. Fully revised for the April 2023 test change, this edition scrutinizes the Next Generation NCLEX question types and spells out how to answer each.

    We’re so confident that Next Generation NCLEX-RN Prep offers the guidance you need that we guarantee it: After studying with our book, you’ll pass the test—or your money back.

    Proven Strategies. Realistic Practice.

    • 10 critical thinking pathways to break down what NCLEX-RN questions are asking
    • 8 end-of-chapter practice sets to help you put critical thinking principles into action
    • Step-by-step guidance for tackling every question type on the Next Generation NCLEX-RN, including Matrix, Multiple Response, Cloze, Drag-and-Drop, Highlight, Bowtie, and Trend
    • Full-length practice test to gauge your progress
    • Instructions to access Kaplan’s full-length NCLEX-RN computerized test—representing all 8 NCLEX client needs categories—FREE!
    • Detailed rationales for all answer choices, correct and incorrect

    Expert Guidance

    • Capsule content review, organized along the exam’s “Client Needs” framework
    • Practice questions and study materials validated by Kaplan’s learning engineers and expert psychometricians
    • We invented test prep—Kaplan (www.kaptest.com) has been helping students for 80 years, and our proven strategies have helped legions of students achieve their dreams

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    £27.60£33.30
  • Oncology: An Introduction for Nurses and Healthcare Professionals

    This new book covers the basics of oncology for all practitioners who are likely to provide health care to cancer patients, especially those who do not have an oncology or medical background.

    Cancer educator David O’Halloran provides a unique insight by bridging the gap between normal anatomy and what happens when cancer develops. Information is provided using a layered approach, starting with simple concepts of general cancer biology and moving through to more complicated aspects of specific tumour sites and cancer treatment.

    Easy to read and follow, Oncology: An Introduction for Nurses & Healthcare Professionals is written in such a way that non-specialist readers will quickly understand complex terminology and concepts, making them relatable and understandable for experienced and junior nurses alike.

    • Logical and easy-to-follow approach
    • Accessible language throughout – does not assume a prior level of knowledge
    • Explains cancer terminology for non-experts
    • Takes a graded approach to information to help learning
    • Provides an understanding of cancer and how it progresses, how to link anatomy to the staging of cancer, and how to explain how modern cancer treatments work
    • Invaluable in helping explain conditions and treatment to patients and families
    • Self-assessment exercises throughout help test learning

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    £27.60
  • The Posthumous Papers of the Manuscripts Club

    08

    The illuminated manuscripts of the Middle Ages are among the greatest works of European art and literature. We are dazzled by them and recognize their crucial role in the transmission of knowledge. But we generally think much less about the countless men and women who made, collected and preserved them through the centuries, and to whom they owe their existence.

    This entrancing book describes some of the extraordinary people who have spent their lives among illuminated manuscripts over the last thousand years. A monk in Normandy, a prince of France, a Florentine bookseller, an English antiquary, a rabbi from central Europe, a French priest, a Keeper at the British Museum, a Greek forger, a German polymath, a British connoisseur and the woman who created the most spectacular library in America – all of them were participants in what Christopher de Hamel calls the Manuscripts Club.

    This exhilarating fraternity, and the fellow enthusiasts who come with it, throw new light on how manuscripts have survived and been used by very different kinds of people in many different circumstances. Christopher de Hamel’s unexpected connections and discoveries reveal a passion which crosses the boundaries of time. We understand the manuscripts themselves better by knowing who their keepers and companions have been.

    In 1850 (or thereabouts) John Ruskin bought his first manuscript ‘at a bookseller’s in a back alley’. This was his reaction: ‘The new worlds which every leaf of this book opened to me, and the joy I had in counting their letters and unravelling their arabesques as if they had all been of beaten gold – as many of them were – cannot be told.’ The members of de Hamel’s club share many such wonders, which he brings to us with scholarship, style, and a lifetime’s experience.

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    £27.70£38.00
  • JRCALC Clinical Guidelines 2021 Pocket Book

    08
    The JRCALC Pocket Book is the easy-to-use guide to emergency care for busy healthcare professionals on the road and in the community. An extensive medicines formulary and Page for Age tables are included, which make medicines administration safer. The 2021 edition has been brought up to date with all the latest significant changes that have published on the JRCALC apps.

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    £27.70£28.50
  • Harry Potter and the Cursed Child: The Journey: Behind the Scenes of the Award-Winning Stage Production

    08
    The official behind-the-scenes book of the record-breaking, award-winning play Harry Potter and the Cursed Child.

    Harry Potter and the Cursed Child is one of the most celebrated stage productions of the past decade. Opening in London’s West End in 2016, on Broadway in 2018, in Melbourne in 2019 — and with more productions worldwide still to come (including San Francisco later this year) — the play has smashed records, collected countless rave reviews and awards, and captivated audiences night after night. Now readers are invited behind the scenes to experience the show’s journey to the stage — from the earliest phases of development with producers Sonia Friedman and Colin Callender, to the crafting of the eighth Harry Potter story with J.K. Rowling, director John Tiffany, and playwright Jack Thorne, to the gathering of an extraordinary team of artists and actors together to bring this new part of Harry Potter’s story to life.With stunning photography, insightful interviews, and never-before-seen sketches, notes, candid backstage photos, and more, this full-color deluxe edition offers readers unparalleled access to this unique production, and is a beautiful gift for Harry Potter fans and theater lovers alike.

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    £27.70£30.30
  • Transforming the B2B Buyer Journey: Maximize brand value, improve conversion rates and build loyalty

    03

    Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey.

    Changes in B2B buying have heralded a new age of B2B marketing. Transforming the B2B Buyer Journey offers a new way of thinking that accommodates the many nuances in buyer behaviour. It provides a step-by-step guide to mapping the buyer journey, aligning channels, metrics and tactics according to their needs at each stage. The framework shows how to get more value out of brand investments, choosing and using technology and how to gauge return on investment. It also shows how to develop marketing as a real lever for business growth and how to reengineer marketing’s relationship with sales.

    Written by a highly experienced and award-winning Chief Marketing Officer, as well as containing case studies and examples from organizations including PwC, Accenture, EY, Salesforce, ServiceNow and NCR, it features tips and templates as well as common pitfalls to avoid.

    This is an essential resource for ambitious B2B marketing professionals looking to achieve the competitive edge and change the traditional marketing relationship with buyers.

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    £27.70£28.50
  • Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement

    03

    Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments.

    Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering and measuring social media’s contribution to your business through:

    – Identifying and targeting audience segments
    – Maximizing social search
    – Enhanced reputation management
    – Managing a diversified influencer portfolio
    – Selecting the right channels for organic and paid social
    – Creating a process and structure to improve efficiencies
    – Using appropriate technology including AI

    With explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others. Social Media Strategy delivers a long-term solution for maximizing social media-led business development.

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    £27.70£28.50
  • Transformers: A Visual History

    08
    Celebrating 35 years of rare and iconic TRANSFORMERS imagery, this deluxe art book will delight fans of all ages!

    One of the world’s most popular franchises, Transformers has been delighting fans since 1984. Now, in this deluxe hardcover celebration, Hasbro reveals behind-the-scenes production sketches, beautifully polished final art, and everything in-between. From the obscure to the iconic, this book features packaging artwork, animation models, video game designs, comic pages, and, for the first time ever, production artwork from all six Paramount live-action films! Lovingly curated by Transformers archivist Jim Sorenson, this is the most comprehensive collection of Transformers imagery ever assembled.

    © 2019 Hasbro. All Rights Reserved.

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    £27.80£38.00
  • Art of Haikyu!!: Endings and Beginnings (The Art of Haikyu!!)

    03
    A deluxe art book showcasing Haruichi Furudate’s incredible artwork from the hit manga series Haikyu!!

    Ever since he saw the legendary player known as “the Little Giant” compete at the national volleyball finals, Shoyo Hinata has been aiming to be the best volleyball player ever! Who says you need to be tall to play volleyball when you can jump higher than anyone else?

    The Art of Haikyu!! collects the dynamic and lush color art from the hit manga series, including chapter title pages, illustrations, bonus sketches, and more from creator Haruichi Furudate!

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    £27.80£38.00
  • Hit and Run: How Jon Peters and Peter Guber Took Sony for a Ride in Hollywood

    03
    Hit and Run tells the improbable and often hilarious story of how two film packagers well known for spending other people’s money and ripping off credit for other people’s work went on a deliberate campaign to reinvent themselves as studio executives. With the exception of Batman, Jon Peters and Peter Guber were barely involved with the most successful films they “produced.” Steven Spielberg wouldn’t allow them on the set of The Color Purple, and they werre on the set of Rain Man only once, briefly. With the help of one of Michael Milken’s top lieutenants, they succeeded. It was the most audacious sales job of their careers: This unlikely team got Sony to give them the richest deal in Hollywood history.

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    £27.80
  • The Art of the Mass Effect Trilogy: Expanded Edition

    08
    Expanded with never before seen works of art, this new edition delves deeper than ever into the sci-fi saga that changed video games forever.

    Contains extensive new material from the DLCs for all three games–including the award-winning Lair of the Shadow Broker from Mass Effect 2 and the fan-favorite Citadel from Mass Effect 3.

    Experience the evolution of the aliens, planets, ships, and technology that define this iconic science fiction universe, as the developers who brought BioWare’s masterpiece to life take you from the earliest design sketches through to the meticulous final renders.

    Brimming with concept art and commentary, this expanded edition is the ultimate companion to one of the greatest series in the history of gaming!

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    £27.80£36.10
  • STRAAT: Quote from the streets

    • The inaugural catalogue for the new international street art museum in Amsterdam (between 200,000 and 400,000 visitors expected, more than 240 works of art in the collection)
    • Featuring work from the greatest artists of today’s street art scene, including Guido van Helten, Alice Pasquini, Mr. June, Steve Locatelli

    “STRAAT Museum allows a wide audience to discover and understand the DNA of graffiti and street art, through an in-depth and unique contextualization perfectly fulfilled in Quote from the streets, its opening exhibition which is reproduced in this catalogue.” – Christian Omodeo

    This catalogue for the new international graffiti and street art museum in Amsterdam, STRAAT, features work created on-site by the greatest artists of today’s street art scene. STRAAT – Quote from the Streets tells the story of street art as a full-fledged art movement and explores the evolution of ‘art in the street’, in addition to the development of the new museum. The catalogue is above all a feast for the eyes, with many full-page images of the best street art talent from around the world.

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    £27.80£33.30
  • Medical Pharmacology at a Glance, 9th Edition

    08

    The internationally best-selling Medical Pharmacology at a Glance is the ideal companion for all medical and healthcare students, providing a visual overview of pharmacology, and describing the basic principles of drug action, interaction, absorption, and excretion.  Clear and accessible chapters organised around common diseases and conditions facilitate efficient clinical learning, and include references to drug classes and side effects, disease pathophysiology, prescribing guidelines, and more. 

    Now in its ninth edition, this leading guide has been thoroughly updated to reflect current guidelines and drug information. This edition features new and revised illustrations, additional pedagogical tools, and enhanced online content. Widely recognised as both the best introduction to medical pharmacology and the perfect revision tool for USMLE and pharmacology exams, this invaluable guide:

    • Covers a wide range of drugs used to treat conditions such as hypertension, anaemias, cancer, and affective disorders
    • Explains drug mechanisms and the principles of drug action
    • Discusses practical topics including drug misuse, drug indications, and side effects
    • Includes a companion website featuring online cases, flashcards, and a list of core drugs

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    £27.80£30.40
  • The Really Useful Primary Design and Technology Book: Subject knowledge and lesson ideas

    07

    The Really Useful Primary Design and Technology Book brings together essential subject knowledge and pedagogy to support and inspire those planning to teach D&T in the primary school. Offering comprehensive coverage of the 2014 National Curriculum, as well as exciting ideas to extend beyond it, the book is packed full of everything the busy teacher needs to be able to develop children’s key skills and techniques, and a range of big and small projects to put them into practice.

    With crucial subject knowledge explained in detail, useful ‘How To’ guides at the end of each chapter reinforce the skills and technology covered with instructions for making a variety of models. Sets of lesson plans include information on the resources needed to support both more and less able children, and assessment guidance, ‘Top Tips’ and ‘Things to Consider’ provide extra help and inspiration.

    Key topics covered include:

      • cooking and nutrition
      • textiles and the design cycle
      • IT control and monitoring
      • mechanisms
      • structures
      • electronic systems
      • the roles and responsibilities of the DT leader
      • assessment of D&T.

      The Really Useful Primary Design and Technology Book provides all the information a new teacher needs to be able to teach D&T confidently, and with valuable cross-curricular links and photocopiable templates, even experienced teachers and subject leaders will find fresh inspiration for their lessons.

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      £27.80£30.40

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