Recommended Items
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A History of War Surgery
Since antiquity, war surgery has been a profession demanding a special kind of human: one able to face seemingly insurmountable problems; one able to keep a lucid mind and steady hands in extraordinary circumstances; one able to shoulder tremendous burdens; and one able to harden himself or herself, time and again, to failure and self-doubt. It is, and always has been, a harrowing business, and only for the brave. Dr John Wright charts the evolution of war surgery from ancient times to the present day, investigating its breakthroughs, its pitfalls, and the people and conflicts that have shaped it. But above all, this is a personal history, calling on the first-hand accounts of the surgeons, soldiers, medics, nurses, stretcher-bearers, and many others who have served in battle and come face-to-face with its most appalling horrors. This is not a book for the faint-hearted. It is one that searches for and delivers the truth about those who, with unerring skill, courage and determination, endeavour to undo the terrible damage we habitually inflict upon ourselves.Read more
£7.30A History of War Surgery
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First Words Age 3-5 Wipe Clean Activity Book: Ideal for home learning (Collins Easy Learning Preschool)
Level: EYFS
Subject: EnglishLearn first words at home with this motivating wipe-clean book!
- Lots of practice opportunities to help children learn how to write first words.
- Wipe-clean pages and pen so that children can try the activities again and again.
- Colourful, motivating activities to help boost confidence.
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£4.70 -
Vision Board Clip Art Book For Teen Girls: Vision Board Supplies For Teens With Pictures, Quotes and Words For Teen Girls To Manifest Their Perfect Year Ever ( Vision Board Kit…
Vision Board Kit For Teen Girls To Manifest Their Best Life.
The Book Includes Pictures, Quotes and Words For:- Health
- Money, Business and Manifestation Checks
- Family
- Friends
- Beauty
- Travel
- Graduation
- Prom
- Study
- Positive Affirmations and Quotes
and more
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£9.30 -
Knock Knock 52 Farts Playing Cards Deck, Adult-Humor Playing Cards (AKA Not Kiddo Friendly!): Playing Card Set
A deck of playing cards that also defines 50 types of farts? That’s right. This deck is beautifully designed, meticulously researched, and laugh-out-loud funny (and a totally legit card deck!). In other words, it’s the perfect gag gift for men or weird gift for your favorite weirdos. Kinda gives new meaning to the term “royal flush,” no? • Know when to hold ’em&emdash;and when to let ’em rip! • Because cards are fun and farts are funny. (Duh.) • 2.5 x 3.5 inches; 52 playing cards Knock Knock is an independent maker of clever gifts, books, and whatever else they can think up. Their mission is to bring humor, creativity, and smarts to everyday life. Put the fun in functional with #knockknockstuff.Read more
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Nicolas de Staël: Catalogue exposition MUSÉE ART MODERNE DE PARIS 2023
Présentant plus de deux cents tableaux, dessins, gravures et carnets issus de collections publiques et privées, cette rétrospective, organisée de manière chronologique, porte un nouveau regard sur le travail de Staël, en tâchant de rester au plus près de ses recherches graphiques et picturales. Loin du mythe, il s’agit de montrer l’artiste au travail, fasciné par le spectacle du monde – qu’il se confronte à un paysage, un match de football, un ballet ou un fruit posé sur une table. Menant de front plusieurs toiles, Staël travaille de longs mois, avant de condenser ses recherches dans un ou plusieurs tableaux-manifestes. Dans cette démarche expérimentale, le dessin joue un rôle prépondérant, tout comme la volonté d’explorer de nouveaux formats, médiums et outils. Depuis ses toiles sombres et matiérées des années 1940 jusqu’à ses tableaux lumineux peints avant sa mort prématurée en 1955, l’oeuvre de Staël bouleverse délibérément la distinction entre abstraction et figuration, dans la poursuite passionnée d’un art toujours plus dense et plus concis. Grâce une sélection d’oeuvres célèbres ou méconnues, cet ouvrage permet de prendre la mesure d’une quête picturale d’une rare intensité.Read more
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We’re All Neurodiverse: How to Build a Neurodiversity-Affirming Future and Challenge Neuronormativity
“Neurodiversity has helped me understand myself and provided a sense of relief that I’m a whole neurodivergent person functioning as my brain intends.”
“It’s provided me with the language to advocate for myself.”
“I no longer hated myself. I no longer felt broken. I found a sense of community. A sense of belonging”
This affirming and thoughtful guide outlines how and why we need to fundamentally shift our thinking about neurodivergent people. We need to accept differences rather than framing them as a problem, abnormality or disorder. Welcome to the neurodiversity paradigm.
At times challenging and radical, Sonny Jane Wise explores the intersections of neurodivergence with disability, gender, sexuality and race. Through interviews, narratives, and the lens of their own raw experiences, they consider how current systems and structures that impact neurodivergent people are rooted in outdated capitalist and racist frameworks, and how these need to change and adapt to be neurodiversity affirming. Sonny Jane’s words are a rallying cry to challenge the pathology paradigm. They offer nine principles for facilitating change, reflected in deeply personal stories from the neurodivergent community.
Powerful and persuasive, this book is a clarion call for a kinder and more neurodiversity affirming society.
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My Revision Notes: AQA A-level Accounting
Exam board: AQA
Level: A-level
Subject: Accounting
First teaching: September 2017
First exams: Summer 2018 (AS); Summer 2019 (A-level)Target success in business with this proven formula for effective, structured revision; key content coverage is combined with practical tips to create a revision guide that students can rely on. With My Revision Notes, every student can:
– Plan and manage a successful revision campaign using the topic-by-topic planner
– Consolidate subject knowledge by working through clear and focused content coverage
– Identify areas for improvement with regular ‘Now Test Yourself,’ tasks and answers
– Improve exam technique through practice questions and examples of typical mistakes to avoid
– Get exam ready with extra quick quizzes and answers to the practice questions available onlineRead more
£18.90
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Frustrating Flowers and Puzzling Plants: Identifying the difficult species of Britain and Ireland (Pelagic Identification Guides)
If you have tried to identify wildflowers, you’ll already know exactly what is meant by the main title of this book. Although a lot of plants are relatively straightforward to recognise, many others are not. Standard wildflower books tend to provide as much guidance with identifying the easy and distinctive as they do with complex, tricky species. This ingenious book is designed to come to the rescue of the exasperated novice botanist and to help those more experienced who might be stuck on unfamiliar and complex groups.
From willows to water-crowfoots, from eyebrights to dandelion look-a-likes, all of us have struggled with baffling specimens or the seemingly cryptic. Presented here is a fresh new approach to identifying difficult plants by giving you an understanding of the biology behind their complexity. In simple language, you will be directed to the particular parts of the plant that you need to look at most closely. The tabular keys are more user friendly and evolutionarily valid than conventional dichotomous keys, which are often confusing and unwieldy. Each chapter contains illustrations of the plants’ key diagnostic features, rather than of entire plants. Other novel aspects include coverage of the historical recognition of complexity within each group, which is used to inform debate about the level of resolution that may be most appropriate for your needs.
This accessible guide is the perfect chance to get to grips with that challenging group you keep saving for ‘next year’ or for untangling a botanical mystery which keeps repeating itself.
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£30.40£33.30 -
Trope New York (Trope City Editions)
Trope New York, the fifth volume in the Trope City Editions series, celebrates the architecture and urban landscapes of New York City, one of the world’s cultural capitals. The collection highlights the photographic images of emerging and independent photographers from New York and beyond, who through their passion for the craft, creative development, and social media smarts have attracted impressive followings on Instagram.
This carefully curated and bound collection of photographs offers a new perspective of New York. Each chapter is accompanied by a map, along with the locations where the photographs were taken. From high above Central Park to the lights of Times Square, these images command a strong point of view: digitally processed, filtered, toned, de-saturated, sharpened, for a very urban sensibility. Showcasing both the colorful flash and quiet elegance of contemporary New York, the images reveal distinctive and dramatic visions of one of the world’s greatest cities. A thoroughly modern collection, the book includes photographs of some of the city’s iconic destinations like the Empire State Building, Grand Central Station, and the Chrysler Building, as well as some of the city’s newest attractions, including Little Island, the Edge, and the Oculus.
Featured photographers include: Alexandre Martin, Aneela Choudhary, Beatriz Bajuelos, Brittany Kunkel, Buddhathida Wangsrimongkol, Chris Ngu, Chrystian Alvarado, Declan McWhinney, Diogo Paulo, Dylan Walker, Farhad Sarvari, Graham Chapman, Jamie, King, Jason Lee, Jay Wu, Kelly Kopp, Ksenia Marchenko, Laura Sills, Marc Santiago, Michael Sidofsky, Michele Thompson, Mike Poggioli, Monaris, Quentin Mui, Ray Leung, Reece Predmore, Sanmi Krueger, Selvon Ramsawak, Tom Maday
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£30.45£35.99Trope New York (Trope City Editions)
£30.45£35.99 -
Art of God of War Ragnarok, The: Ragnarök
A full-colour, oversized hardcover volume that collects concept art and creative commentary chronicling the development of the next entry in the God of War saga. The god of war himself returns in this brand-new installment to the beloved God of War series. As the threat of Ragnarok grows ever closer, Kratos and Atreus find themselves choosing between the safety of their family and the safety of the realms. This passionately assembled tome details a story of parenthood, destiny, and adventure in the voices of the team that brought it to life. Dark Horse Books and Santa Monica Studio join forces to present stunning, never-before-seen concept art of the world, characters, creatures, and artifacts with The Art of God of War Ragnarok. See what adventures await in Midgard and beyond.Read more
£30.50£45.60Art of God of War Ragnarok, The: Ragnarök
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The Mechanical Mind: A Philosophical Introduction to Minds, Machines and Mental Representation
How can the human mind represent the external world? What is thought, and can it be studied scientifically? Should we think of the mind as a kind of machine? Is the mind a computer? Can a computer think? Tim Crane sets out to answer these questions and more in a lively and straightforward way, presuming no prior knowledge of philosophy or related disciplines.
Since its first publication, The Mechanical Mind has introduced thousands of people to some of the most important ideas in contemporary philosophy of mind. Crane explains the fundamental ideas that cut across philosophy of mind, artificial intelligence and cognitive science: what the mind–body problem is; what a computer is and how it works; what thoughts are and how computers and minds might have them. He examines different theories of the mind from dualist to eliminativist, and questions whether there can be thought without language and whether the mind is subject to the same causal laws as natural phenomena. The result is a fascinating exploration of the theories and arguments surrounding the notions of thought and representation.
This third edition has been fully revised and updated, and includes a wholly new chapter on externalism about mental content and the extended and embodied mind. There is a stronger emphasis on the environmental and bodily context in which thought occurs. Many chapters have been reorganised to make the reader’s passage through the book easier. The book now contains a much more detailed guide to further reading, and the chronology and the glossary of technical terms have also been updated.
The Mechanical Mind is accessible to anyone interested in the mechanisms of our minds, and essential reading for those studying philosophy of mind, philosophy of psychology, or cognitive psychology.
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£30.50£34.20 -
Le SEO depuis zéro: Les bases du référencement naturel pour sortir ton site internet du désert (French Edition)
Même si vous n’y connaissez rien, transformez votre site en aimant à clients en quelques mois.
Sans publicité ni logiciels coûteux.Vous avez conscience de l’importance du SEO pour votre site, mais vous ne savez pas par où commencer pour atteindre les sommets des résultats de Google ? Ne cherchez pas plus loin, car ce guide a été conçu pas-à-pas pour vous.
Chaque concept est expliqué en détail, de manière théorique et pratique. Vous serez guidé étape par étape pour comprendre, appliquer et maîtriser les techniques du référencement naturel.
Avec ce livre, ne vous sentez plus perdu face à la complexité du SEO. Vous aurez toutes les informations nécessaires pour améliorer le classement de votre site et attirer davantage de visiteurs qualifiés.
BONUS INCLUS :
- Le lexique du SEO : Clarifiez le vocabulaire technique et ne vous sentez plus perdu.
- La checklist d’audit : Vérifiez chaque point essentiel de votre site et découvrez comment résoudre les problèmes.
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Encyclopaedia Eorzea -The World of Final Fantasy XIV-
The first volume of the official Final Fantasy XIV lore books, written and compiled by the Final Fantasy XIV development team! This deluxe, full-colour, hardcover volume is the definitive guide to the world of the massively popular online game. With hundreds of pages detailing everything from Eorzea’s history and cultures to her geography and inhabitants, this expertly crafted tome is a veritable treasure trove of invaluable information. Encyclopaedia Eorzea offers an in-depth look at the realm’s city-states, organisations, and leading players, as well as its various professions and their foremost practitioners. Readers will also gain insight into Eorzea’s beastmen – their cultures, customs, and deities – and detailed data on the realm’s myriad creatures, from the timid to the terrifying. A timeless gift to all who call Eorzea home. Includes an exclusive bonus item code for an in-game Namingway minion!Read more
£30.60£45.60 -
Art of Airbrushing, The: A Simple Guide to Mastering the Craft
Airbrushing is a simple technique using compressed air which, when passed through the airbrush itself where it is mixed with either paint or ink, delivers a smooth and even coat to virtually any surface. Self-taught airbrush artist, Giorgio Uccellini guides beginners and intermediate artists through the entire process with clear step-by-step photographs and text; from setting up a studio/workspace, planning and drawing, equipment and techniques, surfaces and presentation and more. It also includes 20 inspiring projects, varying from portraits to fantasy themes.Read more
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Gordon Ramsay’s Family Fare: And Other Recipes from the F Word
In his new cookbook, superstar chef Gordon Ramsay takes a more casual approach to fine dining the leisurely brunch with family and friends. Drawing on different culinary traditions, he offers home-cooked dishes that range from traditional roasts to lighter summer fare, from easy 30-minute meals to Italian, Indian, and Moroccan-influenced family feasts. As always, Ramsay is right there to help at every stage buying the ingredients, guiding in preparation and serving, and helping to ensure that all dishes arrive on the table at the same time. Featured are 25 menus derived from his popular TV show, The F-Word, each with a starter, main course, and dessert, plus an invaluable timetable and a plethora of handy hints. Alternative recipes and menu suggestions are provided for those who want to pick and choose. With spectacular color photography throughout, as well as expert culinary advice and techniques, the book is a must-have for any home cook.Read more
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Critical Incidents in Teaching (Classic Edition): Developing professional judgement (Routledge Education Classic Edition)
What are the ‘instincts’ of a good teacher?
Can they be taught?
Good teachers use good techniques and routines, but techniques and routines alone do not produce good teaching. The real art of teaching lies in teachers’ professional judgement because in teaching there is seldom one “right answer”. This combination of experience, flexibility, informed opinion and constant self-monitoring is not easy to acquire, but in this re-released classic edition of Critical Incidents in Teaching – in print since 1993 and which includes a new introduction from the author – David Tripp shows how teachers can draw on their own classroom experience to develop it.
In this practical and unique guide, the author offers a range of strategies for approaching critical incidents and gives advice on how to develop a critical incident file. Illustrated with numerous classroom examples for discussion and reflection, Critical Incidents in Teaching is for everyone concerned with the development of professionalism in teaching. Although aimed at teachers who want to improve their own practice and pass on their expertise to others, it is also part of David’s long term agenda to improve the public status of teaching and to encourage more inductive research in education; he sees classrooms as situations to be explained rather than as places in which to apply theories developed in other disciplines.
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£30.60£35.10 -
Psychological Therapies in Acquired Brain Injury (Current Issues in Neuropsychology)
The psychological impact of an acquired brain injury (ABI) can be devastating for both the person involved and their family. This book describes the different types of psychological therapies used to ameliorate psychological distress following ABI.
Each chapter presents a new therapeutic approach by experts in the area. Readers will learn about the key principles and techniques of the therapy alongside its application to a specific case following ABI. In addition, readers will gain insight into which approach may be most beneficial to whom as well as those where there may be additional challenges. Covering a wide array of psychological therapies, samples range from more historically traditional approaches to those more recently developed.
Psychological Therapies in Acquired Brain Injury will be of great interest to clinicians and researchers working in brain injury rehabilitation, as well as practitioners, researchers and students of psychology, neuropsychology and rehabilitation.
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£30.60£35.10 -
Technical Drawing for Fashion, second edition: A Complete Guide
Technical Drawing for Fashion explains how to create a technical fashion drawing using a simple and straightforward step-by-step method. This second edition includes more information on rendering drawings by hand and using a computer, and a brand new section on knitwear.The main part of the book presents over 600 technical drawings of garment types, styles and construction details, the basic key shapes of which are shown alongside a specially created and photographed calico toile. This unique presentation illustrates the relationship between the three-dimensional garment and the two-dimensional drawing, allowing readers to really understand how to render technical drawings
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£30.70£33.30 -
Managing Challenging Behaviour Following Acquired Brain Injury: Assessment, Intervention and Measuring Outcomes (Neuropsychological Rehabilitation: A Modular Handbook)
This empirically based book provides conceptual knowledge and practical advice to enable clinicians to implement evidence-based methods drawn from learning theory for managing the catastrophic effects of challenging behaviour as an enduring outcome of acquired brain injury (ABI).
Based on a conceptual framework of neurobehavioural disability, the book takes a holistic case formulation approach, incorporating functional assessment procedures arising from the operant learning tradition that underpins the design of treatment interventions. It bridges the knowledge gap in uniquely providing a single resource to enable practitioners to implement evidence-based methods to better manage ABI behaviour disorders. The authors, who are leading experts in the field, have described a model of intervention based on a functional analytic approach to understanding behaviour within an operant learning framework. The chapters provide a step-by-step approach to assessment, formulation, intervention and evaluation of behaviour support plans, and feature examples for specific challenging behaviours in a variety of different contexts. The book is organised to support the use of this model through expert contributions concerning the origins of challenging behaviour, assessment methods and formulation, and interventions.
The practical orientation of this book makes it an indispensable read for neuropsychologists, clinical psychologists and other rehabilitation specialists involved in the care of people with ABI as well as researchers in these fields.
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Ross & Wilson Anatomy and Physiology in Health and Illness
Now in its fourteenth edition, this best-selling textbook has been honed over many years to provide a clear, straightforward introduction to the human body for students of nursing, allied health or biomedical and paramedical science.
The book covers the core essentials of anatomy and physiology, including basic pathology and pathophysiology of important diseases and disorders. This new edition presents additional illustrations to enhance understanding of key concepts, including pathophysiology and diagnostics. Included for the first time is an introduction to surface anatomy, while other updating reflects current scientific knowledge and developments, including coronavirus. Enhanced learning features and an extensive online resource help you grasp all the important areas.
Like millions of readers before you, you will treasure Ross & Wilson as a go-to resource that you will refer to time and again to support this critical aspect of your healthcare education.
- Clear and easy to read – suitable for students new to the area and anyone whose first language is not English
- Hundreds of stunning illustrations and images to make learning easy
- Helpful learning features such as Learning Outcomes boxes, colour coding and orientation icons to facilitate navigation
- Definitions of common prefixes, suffixes and roots, examples, glossary and an appendix of normal biological values
- Self-assessment activities in each chapter, including ‘spot check’ questions for each section and case studies with answers to develop understanding of key principles
- Accompanying website with animations, videos, audio-glossary and other self-assessment material
Evolve Study Resources
Online content offered with Ross & Wilson Anatomy and Physiology in Health and Illness 14th edition includes:
- New for this edition – a set of expert-narrated 3D videos summarizing key topics in the book, powered by Complete Anatomy: the world’s most advanced 3D anatomy platform
- Over 120 animations clarifying underlying principles and make learning fun
- More than 1700 audio glossary entries
- Body Spectrum © online colouring and self-test software
- Self-assessment questions to help students test their knowledge
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£30.70£33.20 -
The Complete Guide to Photorealism for Visual Effects, Visualization and Games
This book offers a comprehensive and detailed guide to accomplishing and perfecting a photorealistic look in digital content across visual effects, architectural and product visualization, and games.
Emmy award-winning VFX supervisor Eran Dinur offers readers a deeper understanding of the complex interplay of light, surfaces, atmospherics, and optical effects, and then discusses techniques to achieve this complexity in the digital realm, covering both 3D and 2D methodologies. In addition, the book features artwork, case studies, and interviews with leading artists in the fields of VFX, visualization, and games. Exploring color, integration, light and surface behaviour, atmospherics, shading, texturing, physically-based rendering, procedural modelling, compositing, matte painting, lens/camera effects, and much more, Dinur offers a compelling, elegant guide to achieving photorealism in digital media and creating imagery that is seamless from real footage.
Its broad perspective makes this detailed guide suitable for VFX, visualization and game artists and students, as well as directors, architects, designers, and anyone who strives to achieve convincing, believable visuals in digital media.
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The Official Vintage Guitar Magazine Price Guide 2024 (Official Vintage Guitar Magazine Price Guides)
Nearly 90% of the instruments in today’s market are seeing all-time-high valuations. Your collection is worth more than ever!The Guide gathers input from 35 of the world’s foremost expert dealers, each of whom brings decades of experience in the business. That’s one of many reasons it’s the most-trusted source for values!Partnering with 35 of the top guitar dealers in the industry, Vintage Guitar is proud to provide the most accurate values on thousands of models of electrics, acoustics, basses, amplifiers, effects, steels and lap steels, and ukuleles! The Guide includes a useful directory/geographical guide featuring dealers, manufacturers and tech/repair companiesAND contact info! Knowledge and information are vital in the dynamic world of collectible guitars and gear, and no source provides it better than The Official Vintage Guitar Price Guide 2023.
Whether your instrument is an investment or a piece that you simply enjoy riffing on, it’s always nice to know its worth. Checking out a guitar at the local shop and want to know its value before you hand over the cash? The Guide is your source for all the details! Conveniently available in both print and digital editions – no matter where you go you will have The Guide right at your fingertips. Digital edition redemption code ships with the print edition, but only when purchased directly from Vintage Guitar.
For many musicians, instruments are investments. And, they’ve been good investments; the typical vintage guitar is today worth almost four times what it was in 1991. Vintage Guitar developed its 42 Guitar and 3,000 Index to help readers and enthusiasts track the value of their instruments. The easy-to-understand graphic can be found in the introduction.
The table of contents shows the major sections and each is organized in alphabetical order by brand, then by model. The Guide has excellent brand histories and in most cases the guitar section has the most detailed information for each brand. When possible, The Guide lists each model’s years of availability and any design changes that affect values.
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Jamie Oliver’s Meals in Minutes: A Revolutionary Approach to Cooking Good Food Fast
Including such recipes as Chicken Pie with French Style Peas and Carrot Mash and Sticky Pan Fried Scallops, the best-selling author and star of ABC’s Jamie Oliver’s Food Revolution shows home cooks how to use their kitchens efficiently to put a whole meal on the table in 30 minutes or less.Read more
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Save With Jamie
A fantastic and timely new book from Jamie Oliver, Save with Jamie focuses on feeding your family healthily and economically. With his trademark tone, style and design, Jamie shows us the most delicious ways to stretch your family food budget further while still enjoying lots of flavour and good, healthy food.Read more
£30.80Save With Jamie
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Chinese Foreign Policy: An Introduction
This updated and expanded fourth edition of Chinese Foreign Policy seeks to examine the decision-makers, processes, and rationales behind China’s expanding international relations as well as offering an in-depth look at China’s modern global relations.
Among the key issues explored in this edition are:
- The further expansion of Chinese foreign policy from regional (Asia-Pacific) to international interests;
- How the government of Xi Jinping has pursued a more confident great power foreign policy agenda;
- China’s growing economic power in an era of global financial uncertainty and the return of protectionism;
- Modern security challenges, including counter-terrorism, cyber-security, maritime power, military reform and modernisation, and the protection of overseas economic interests;
- China’s shifting power relationship with the United States under President Donald Trump;
- The deeper engagement of Beijing with a growing number of international and regional institutions and legal affairs;
- Cross-regional diplomacy, including updated sections on Africa, Latin America, the Middle East, and Russia / Eurasia, as well as Oceania and the Polar regions;
- The development of the Belt and Road Initiative (BRI) as a centrepiece of China’s foreign policy.
This book will be essential reading for students of Chinese foreign policy and Asian international relations (IR), and is highly recommended for students of diplomacy, international security, and IR in general.
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Advertising as Communication (Studies in Culture and Communication)
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.Read more
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Advertising and the Mind of the Consumer: What works, what doesn’t and why
By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery.In this 3rd international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets of successful campaigns over a wide range of media, including the web and new media. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work – or misfire – and why.
Advertising and the Mind of the Consumer is not just a ‘how to’ book of tricks for advertisers, it is a book for everyone who wants to know how advertising works and why it influences us-for people in business with products and services to sell, for advertising agents, marketers, as well as for students of advertising and consumer behaviour.
‘Essential reading for all practitioners and everyone interested in how advertising works .’ – John Zeigler, DDB Worldwide.
‘Finally, a book that evades the ‘magic’ of advertising and pins down the psychological factors that make an ad succesful or not. It will change the way you advertise and see ads.’ – Ignacio Oreamuno, President, ihaveanidea.org
‘. reveals the secrets of effective advertising gleamed from years of sophisticated advertising research. It should be on every manager’s bookshelf.’ – Lawrence Ang, Senior Lecturer in Management, Macquarie Graduate School of Management
‘Breakthrough thinking. I have been consulting in the advertising business and have taught graduate level advertising courses for over 20 years. I have never found a book that brought so much insight to the advertising issues associated with effective selling.’ – Professor Larry Chiagouris, Pace University
‘Puts the psyche of advertising on the analyst’s couch to reveal the sometimes surprising mind of commercial persuasion.’ – Jim Spaeth, Former President, Advertising Research Foundation
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Accounting for Value (Columbia Business School Publishing)
Accounting for Value teaches investors and analysts how to handle accounting in evaluating equity investments. The book’s novel approach shows that valuation and accounting are much the same: valuation is actually a matter of accounting for value. Laying aside many of the tools of modern finance–the cost-of-capital, the CAPM, and discounted cash flow analysis–Stephen Penman returns to the common-sense principles that have long guided fundamental investing: price is what you pay but value is what you get; the risk in investing is the risk of paying too much; anchor on what you know rather than speculation; and beware of paying too much for speculative growth. Penman puts these ideas in touch with the quantification supplied by accounting, producing practical tools for the intelligent investor. Accounting for value provides protection from paying too much for a stock and clues the investor in to the likely return from buying growth. Strikingly, the analysis finesses the need to calculate a “cost-of-capital,” which often frustrates the application of modern valuation techniques. Accounting for value recasts “value” versus “growth” investing and explains such curiosities as why earnings-to-price and book-to-price ratios predict stock returns. By the end of the book, Penman has the intelligent investor thinking like an intelligent accountant, better equipped to handle the bubbles and crashes of our time. For accounting regulators, Penman also prescribes a formula for intelligent accounting reform, engaging with such controversial issues as fair value accounting.Read more
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Roald Dahl: 15 books collection pack: The Witches, Matilda, The BFG, Going Solo, the Giraffe the Pelly and Me, The Magic Finger, James and the Giant Peach, The Twits, Charlie…
There are no other authors quite like Roald Dahl. A supreme storyteller with a wicked sense of humour, his characters and stories are timeless and unforgettable. With striking new artwork to celebrate the Roald Dahl 100 celebrations and a keepsake slipcase featuring Quentin Blake’s iconic illustrations, this 15-book collection brings together all Dahl’s classic children’s novels. From Mr. Hoppy and Mrs Silver to Mr & Mrs Twit; and from giant peaches to magic medicines; this is a collection bursting with unique characters, hilarious situations and unforgettable storylines – as well as Dahl’s wicked sense of humour. An essential addition to any bookshelf, the likes of Charlie and the Chocolate Factory, Matilda, The Witches and Fantastic Mr Fox have shocked, excited and entertained generations of children and now’s your chance to own them all – whatever your age!Read more
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Religion and the Rise of Sport in England
Tells the story of the changing relationship between sport and religion from 1800 to the present dayBoth religion and sport stir deep emotions, shape identities, and inspire powerful loyalties. They have sometimes been in competition for people’s resources of time and money, but can also be mutually supportive.
We live in a world where sport seems to be everywhere. Not only is there saturation media coverage but governments extol the benefits of sport for nation and individual, and in 2019 the Church of England appointed a Bishop for Sport. The religious world has not always looked so kindly on sport. In the early nineteenth century, Evangelical Christians led campaigns to ban sports deemed cruel, brutal or disorderly. But from the 1850s Christian and other religious leaders turned from attacking ‘bad’ sports to promoting ‘good’ ones. The pace of change accelerated in the 1960s, as commercialization of sport intensified and Sunday sport became established, while the world of religion was transformed by increasing secularization, a resurgent Evangelicalism, and the growth of a multi-faith society.
This is the first book to tell this story, and while its principal focus is on Christianity, there is additional coverage of Judaism and Islam, as there is of those – from Victorian sporting gentry to present-day football fans and marathon runners – for whom sport is itself a religion.
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Birds of Central Asia (Helm Field Guides)
Birds of Central Asia is the first field guide to include the former Soviet republics of Kazakhstan, Kirghizstan, Turkmenistan, Uzbekistan and Tajikistan, along with neighbouring Afghanistan. This vast area includes a diverse variety of habitats, and the avifauna is similarly broad, from sandgrouse, ground jays and larks on the vast steppe and semi-desert to a broad range of raptors, and from woodland species such as warblers and nuthatches to a suite of montane species, such as snowcocks, accentors and snowfinches.This book includes 141 high-quality plates covering every species (and all distinctive races) that occur in the region, along with concise text focusing on identification and accurate colour maps. Important introductory sections introduce the land and its birds. Birds of Central Asia is a must-read for any birder or traveller visting this remote region.
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£30.90£33.30Birds of Central Asia (Helm Field Guides)
£30.90£33.30 -
Veg in One Bed, RHS How To Garden When You’re New To Gardening, RHS Gardening Through the Year 3 Books Collection Set
Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched Collectively:Veg in One Bed, RHS How To Garden When You’re New To Gardening, RHS Gardening Through the Year 3 Books Collection Set:
Veg in One Bed:
In just one raised bed, greenfingered wunderkind Huw Richards shows you how to grow vegetables easily, organically, abundantly and inexpensively so you have something to harvest every month of the year.RHS How To Garden When You’re New To Gardening:
Are you surrounded by weeds? Is your lawn forlorn? Are your bushes beyond help? Fear not! How To Garden When You’re New To Gardening shows you the basics to get your green space under control and keep it that way.RHS Gardening Through the Year:
Let BBC Gardener’s World writer Ian Spence tell you month by month what to do when in your garden, and show you exactly how to do it too. This fully illustrated book takes you systematically through the year, each chapter looking in-depth at one month at a time.Read more
£30.90 -
Josh Niland Collection 2 Books Set (Take One Fish, The Whole Fish Cookbook)
Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched Collectively:Josh Niland Collection 2 Books Set (Take One Fish, The Whole Fish Cookbook):
Take One Fish:
In this latest book, Josh continues to open our eyes to the potential of fish in the kitchen, starting from the moment we take our fish home and unpack it – yes that’s right: bring it home, take it out of the plastic, let it breathe uncovered in your fridge. Then you are ready. With flair, colour and bucket loads of flavour, Take One Fish unpacks each of Josh’s 15 fish to reveal their true culinary potential, from swordfish cotoletta to pot au feu, to tuna mapo tofu to an ethereal raw flounder.The Whole Fish Cookbook:
In The Whole Fish Cookbook, groundbreaking seafood chef Josh Niland reveals a completely new way to think about all aspects of fish cookery. From sourcing and butchering to dry ageing and curing, it challenges everything we thought we knew about the subject and invites readers to see fish for what it really is – an amazing, complex source of protein that can and should be treated with exactly the same nose-to-tail reverence as meat.It features more than 60 recipes for dozens of fish species ranging from Smoked Marlin Ham Caesar Salad, Fish Cassoulet and Roast Fish Bone Marrow to – essentially – The Perfect Fish and Chips.Read more
£30.90£49.40 -
Cosmetics Marketing: Strategy and Innovation in the Beauty Industry
Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role
of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers.With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
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£30.90 -
TOBACCO ADVERTISING: The Great Seduction (Schiffer books for collectors) (Schiffer Book for Collectors)
Since 1789, when the first tobacco advertisement appeared, tobacco manufacturers have been pioneers of advertising and marketing, revolutionizing the American way of doing business in the process. The folksy, familiar and innocent-looking images portrayed in tobacco advertising were part of the new wave of product promotion – tin tags, cigar and tobacco labels, insert cards (including the first baseball cards) – that helped transform America into a nation of smokers by 1900. With illustrations of antique artifacts, old photographs and contemporary advertising, the reader is taken through the rapid growth of the tobacco industry following the Civil War, and shown a wide-range of promotional ploys and gimmickry that evolved in this century: tobacco tins, cigarette pack art, and outdoor advertising. Other advertising objects include lapel buttons, pocket mirrors, postcards, watch fobs, pocketknives, envelope stickers and more. All are lavishly illustrated, many in full color, and an informative value guide is included.Read more
£30.90£43.70 -
Robert Motherwell: Pure Painting
An intensely intellectual painter, Robert Motherwell is renowned for his distinctive Abstract Expressionist style. The seminal artist permeated his gestural works with an expressionism and austerity reflective of the human psyche; at the same time his oeuvre addressed political and humanitarian themes. Robert Motherwell: Pure Painting is an in-depth exploration of his artistic practice. Leading art scholars examine the American artist’s turn from Surrealism to abstraction and analyze the major series that developed over his fifty-year career. The catalogue studies the dialogue between Motherwell’s art and the nineteenth-century French painting tradition, investigates his relationship to Spanish techniques and processes, with an emphasis on their underlying political significance, and delves into Motherwell’s use of ochre pigment, with its evocation of both deep geological time and avant-garde practices.Read more
£31.00£41.80Robert Motherwell: Pure Painting
£31.00£41.80 -
David Busch’s Nikon Z6 Guide by David Busch (The David Busch Camera Guide)
David Busch’s Nikon Z6 Guide to Digital Photography is your all-in-one comprehensive resource and reference for the exciting and affordable Nikon Z6 compact mirrorless camera. This ground-breaking enthusiast camera is built around a 24.5 megapixel sensor, that offers excellent image quality and ISO speeds from ISO 100-51200. The Z6 can be fitted with any of the new ultra-sharp S-series, Z-mount lenses, or mount a full line of Nikon’s existing F-mount lenses, with the optional FTZ adapter. Five-axis in-body image stabilization provides up to five stops of anti-shake performance so you can hand-hold the camera at slower shutter speeds. With 273 phase-detect AF focus points, covering 90 percent of the frame, and the next-generation EXPEED 6 processing chip, the Z6 can shoot sports and action at up to 12 frames per second, with lightning fast focus. The Z6 can capture both 4K and Full HD movies, too. With this book in hand, you’ll master all the camera’s impressive features, and fine tune your camera skills as develop your creativity taking great photographs with your new Z6. Filled with detailed how-to steps and full-color illustrations, David Busch’s Nikon Z6 Guide to Digital Photography covers all the camera’s capabilities in depth, from taking your first photos through advanced details of setup, exposure, lens selection, lighting, and more, and relates each feature to specific photographic techniques and situations. Also included is the handy visual guide to the Z6, with close-up photos and descriptions of the camera’s essential features and controls. Learn when to use each option and, more importantly, when not to use them, by following the author’s recommended settings for every menu entry. With best-selling photographer and mentor David Busch as your guide, you’ll quickly have full creative mastery of your camera’s capabilities, whether you’re shooting on the job, as an advanced enthusiast, or are just out for fun. Start building your knowledge and confidence, while bringing your vision to light with the Nikon Z6 today.Read more
£31.00 -
Legal Skills
The best-selling legal skills textbook in the market, Legal Skills is the essential guide for law students, encompassing all the academic and practical skills in one manageable volume.It is an ideal text for students new to law, helping them make the transition from secondary education and giving them the skills they need to succeed from the beginning of their degree, through final year exams and dissertations.
The first part covers ‘Sources of Law’ and includes information on finding and using legislation and case law, ensuring an understanding of where the law comes from and how to use it.
The second part covers ‘Academic Legal Skills’ and provides advice on study, writing, and exam skills, alongside topics such as legal reasoning and referencing.
The third and final part is dedicated to ‘Practical Legal Skills’ that students are likely to require for their course and beyond, covering skills such as mooting, presentations, and negotiation.
The text contains many useful features designed to support a truly practical and self-reflective approach to legal skills, including self-test questions, diagrams and practical activities. Students are given the opportunity to take a hands-on approach to tackling a variety of legal skills from using cases to negotiation.
Digital formats and resources:
The eighth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
– The e-book offers a mobile experience and convenient access along with embedded self-assessment activities, and multi-media content including a series of supportive videos and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
– The study tools that enhance the e-book are all also available as stand-alone online resources for use alongside the print book. They include answers to the self-test questions and practical exercises from the book, and a glossary of all the keywords and terms used. There is also an extensive range of videos with guidance on topics from what to expect from lectures and tutorials, how to research for essays and structure problem questions, to examples of good and bad practice in mooting and negotiations.
– These resources have been developed to enhance students’ understanding of and engagement with the text, bring aspects of it to life, and help develop legal skills further.Read more
£31.00Legal Skills
£31.00 -
Climb Injury-Free: A Proven Injury Prevention and Rehabilitation System
Please click the “Read More” button to read the full product description below:Has injury prevented you from climbing harder? Whether you’re a professional athlete or a novice climber, “Climb Injury-Free” is the guide that will teach you how to climb stronger and pain-free.
The book features the “Rock Rehab Pyramid.” A step-by-step rehabilitation and injury prevention system designed specifically for rock climbers. The goal of the four-phase system is to take you from the pain, inflammation and tissue overload stage to gain full mobility, strength and eventually pain-free climbing movement. Diagnosis, treat and prevent the most common climbing injuries.
The rock rehab pyramid protocols cover the below common neck, shoulder, elbow, wrist and finger injuries but they do not include lower back or lower body injuries.
Climbing specific protocols for:
* Neck Strain
* Rotator Cuff Strain
* Shoulder Impingement
* Biceps Tendinopathy
* Triceps Tendinopathy
* Lateral Epicondylosis
* Medial Epicondylosis
* Carpal Tunnel Syndrome
* Pulley Sprain
* Collateral Ligament Sprain
* Median, Ulnar and Radial Nerve InjuryInjury advice with over 30 profiles from top professional climbers including Adam Ondra, Sasha DiGiulian Sean McColl, Jonathan Siegrist and many others. Dirtbag tips that teach you how to convert items in your crag pack into rehab tools. Learn the system used by thousands of climbers to climb strong and injury-free.
“An amazing resource for rehabilitating climbing injury. Practical and easy to use. A must have book.” Sasha DiGiulian, World Champion Climber
“A go-to resource for any climber who is serious about preventing injury and improving their longevity. In-depth, informative and well researched. It’s already helped me.” Jonathan Siegrist, 5.15b Professional Climber
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£31.00 -
Essentials of Services Marketing, Global Edition: Wirtz Essentials of Services Marketing, Global Edition 3
Essentials of Services Marketing, 3rd Edition is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
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£31.00£63.60 -
A Time for Love
The author recalls her spartan life in a National Children’s Home and the pain of being abandoned by the mother she adored. Her misery made her determined to succeed and when, as a teenager, she left home and moved to London, she found work as a model. But it was as an actress that she was to make her name, in such films as “Saturday Night and Sunday Morning”, “The Entertainer” and “Alfie”. Professional success assured, Shirley Anne Field was having fun. She remembers dinners with David Niven, Frank Sinatra and Warren Beatty and tells of her friendships with Steve McQueen, Dudley Moore and Albert Finney and of her marriage to racing-driver Charlie Crichton-Stuart. But the hurt of her childhood was never far from the surface and after receiving a telephone call in 1978, telling her that her mother was alive and wanted to see her, she finally found the love and comfort for which she had always yearned.Read more
£31.10A Time for Love
£31.10 -
Technical Rescue Field Operations Guide, 5/e
20 NEW PAGES INCLUDING; Petzl ASAP at the anchor for belay of 550 pound loads CMC Rescue 3D Decender Updated anchor section Climbing rescues on structures New Confined Space Rescue Format Power boat operations with inflatable rescue boats Updated trench rescue with Lip Bridges Updated shoring section Updated Helicopter Operations All sections correlated to the 2017 NFPA 1006 Standard for Technical Rescue Personnel Professional Qualifications Printed in the USA 218 pages This best selling guide covers Rope rescue, Confined Space Rescue, Swift Water Rescue, Trench Rescue, Structural Collapse and Helicopter Operations. Its designed to compliment a full training course for easy reference of important step by step procedures but can be used by rescuers at any level with detailed command checklists and important safety definitions. The hundreds of high quality illustrations help this guide set the standard as a rescuer friendly go to guideRead more
£31.10 -
Mental Health Nursing: An Evidence Based Introduction
Do you want to know how to help people with mental health problems? This book introduces you to the core skills and essential knowledge you need to deliver high-quality care. Mental Health Nursing is a practical, values- and evidence-based resource which will guide and support you through your pre-registration mental health nursing programme and into your own practice. Dedicated chapters focus on the major mental health problems, and are clearly structured so that you can quickly and easily identify what you want learn about helping people with, for example, depression, anxiety, psychosis, or acute mental health problems. The most up-to-date theories, as well as mental health policies and law from all four countries of the Uk, are explained accessibly by experienced lecturers and nurse practitioners who show you through real-life case scenarios how you can use your newly-acquired knowledge and skills to deliver high-quality care yourself. You will also be encouraged – through regular reflection and discussion points – to see things with a critical eye and to engage in and drive on the debates that make mental health nursing such an exciting field to be studying and working in. Set within a framework which emphasises and makes clear the core skills, values and knowledge-base you need to become capable mental health nurse, you will find this book a vital companion as you progress through your studies and onto helping people confidently in everyday life.Read more
£31.10£39.90 -
Woman Made: Great Women Designers
“Thoroughly international in scope, [Woman Made] is a compendium of disarming surprises.” – Wall Street Journal
The most comprehensive, fully illustrated book on women designers ever published – a celebration of more than 200 women product designers from the early twentieth century to the present day
This glorious visual celebration of the most incredible and impactful design ever produced by women designers flips the script on what is historically considered a man’s world. Featuring more than 200 designers from more than 50 countries, including icons and trailblazers past and present such as Ray Eames, Eileen Gray, Florence Knoll, Ilse Crawford, Faye Toogood, Nathalie du Pasquier, it records and illuminates the fascinating and overlooked history of women preeminent in the field. With each designer represented by a key product and short text, this fascinating A-Z survey shines a vital spotlight on the most extraordinary objects made by women designers but, more importantly, offers a compelling primer on the best in the field of design demonstrating that design is not – and never has been – a man’s world.
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£31.20£38.00Woman Made: Great Women Designers
£31.20£38.00 -
Christian Dior
Capturing the highlights of the major Victoria and Albert Museum exhibition, Christian Dior: Designer of Dreams, this stunning souvenir celebrates the House of Dior from its foundation in 1947 to the present day.
Haute-couture gowns by Christian Dior and the illustrious creative directors who followed him – Yves Saint Laurent, Marc Bohan, Gianfranco Ferre, John Galliano, Bill Gaytten, Raf Simons and Maria Grazia Chiuri – are showcased here, each described by Oriole Cullen and atmospherically photographed by Laziz Hamani.
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£31.20£38.00Christian Dior
£31.20£38.00 -
Lucie Rie: The Adventure of Pottery
- Published to coincide with the exhibition Lucie Rie: The Adventure of Pottery, showing at Kettle’s Yard from March 2023
- Comprehensive new title on Lucie Rie; currently only a handful of books in print about her
- Reflects current trends/interests in studio pottery, mid-century modern style, women artists
Lucie Rie (1902–1995) is one of the finest modern potters of the 20th century. Born and trained in Vienna, her successful early career came to a halt in 1938 when forced to leave Austria to escape the persecution of Jewish people. In exile in London, Rie established a new workshop and over five decades created highly individual bowls, vases and tableware which continue to amaze and inspire today.
With over 150 photographs and five new essays, Lucie Rie: The Adventure of Pottery celebrates an exceptional life of creative invention and experiment.
With texts by Edmund de Waal, Tanya Harrod, Helen Ritchie, Eliza Spindel, Kimberley Chandler and Nigel Wood.
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£31.20£38.00Lucie Rie: The Adventure of Pottery
£31.20£38.00 -
Rothko: Every Picture Tells a Story
- A catalogue of the major exhibition of remarkable paintings by Mark Rothko at the Fondation Louis Vuitton in Paris, from October 18, 2023 to April 2, 2024
- This publication has been produced in close collaboration with the artist’s family
- Two page fold-outs plunge the reader deep into Rothko’s oeuvre
- Contains previously unpublished works and archive material
- Represents a major cultural event for Paris and the world
This illustrated catalogue is published to accompany the retrospective exhibition devoted to American artist Mark Rothko, curated by Suzanne Pagé and the artist’s son, Christopher Rothko. The show will feature over one hundred works. Born Markus Rothkowitz in Latvia in the early 20th century, the man who would soon become known as Mark Rothko began painting in the 1930s. While his early works were influenced by mythology and Surrealism, his first abstract paintings emerged in the 1940s with the Multiform series, followed by his Classic Years and the Black and Gray paintings. A key figure on the New York art scene, Rothko was an uncategorisable artist who deployed an extensive palette of colour and light with a talent that consistently triggers emotion. His great sensitivity shaped a poetic, enigmatic universe that leaves no one untouched.
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£31.20£38.00Rothko: Every Picture Tells a Story
£31.20£38.00
